- Mekong Tourism

THE GERMAN TRAVEL MARKET
AND ITS POTENTIAL
FOR VIETNAM
1
1.1
FACTS AND FIGURES
OVERVIEW
The Federal Republic of Germany, situated in
Central Europe, has a population of 82.3
million people. This makes it the most
populous country within the European Union.
Since Germany’s reunification in 1990, the seat
of government is once again Berlin, the largest
city in the country with over 3.3 million
inhabitants. Germany consists of 16 federal
states; the political system is a parliamentary
democracy.
The country covers an area of over 357,000
square kilometres, giving an average density of
231 inhabitants per square kilometre.
Germany’s landscape is quite varied, ranging
from islands in the North and Baltic Seas,
through large tracts of woodland, rolling hills
and low-altitude mountains like the Black
Forest, up to the highest point in the country,
the Zugspitze, which rises to 2,962 metres.
After a period of relative stagnation,
Germany’s economy appears to be slowly
recovering this year. The consumer climate has
improved, as in 2007 VAT will increase from
16% to 19%, so people wish to take advantage
of current lower prices. The annual gross
domestic product (GDP) amounted to 2,245
billion Euro in the year 2005, representing
approximately 27,278 Euro per German
citizen. In 2004 GDP was 2,215 billion Euro
and in 2003 it was 2,163 billion. The current
inflation rate is 2%, the same level as in 2001.
3
In between, it went down to 1.1% before rising
to 1.4%. The unemployment rate is still high at
10.1%, meaning that 4.2 million people do not
have a job, but it has already decreased from
11.7% in 2004 and 2005.
Despite some economic turbulence, paid
holidays remain an important part of
employment contracts and travelling is still a
fundamental need for the Germans. The
average number of paid holidays is 30 working
days per year, amounting to six weeks of
holiday plus additional free days such as
Christmas, Easter, National holiday, etc.
In view of relatively weak consumer activity
over the past few years, the travel market has
proved to be comparatively robust. Although
high energy costs, increasing expenditure for
the health system and the difficult situation in
the employment market have had quite a
negative impact on private household budgets,
travelling itself has not been put into question.
It is the length of stay and expenses incurred
during holidays where Germans tend to cut
back.
NUMBER OF
HOLIDAY TRIPS 2003 – 2005
UNDERTAKEN BY GERMANS
1.2
HOLIDAY PATTERNS
In 2005 the Germans undertook 79.5 million
holiday trips (counting trips of five days and
more). The most popular holiday destination is
still Germany. Approximately a third of all
trips (28.9 million) took place within the
'(67,1$7,216
country, a third to the Mediterranean region
and the other third to the rest of the world.
There is a trend towards new destinations to
the disadvantage of “old” ones.
(See chart no. 1)
LQ
LQPLO
LQ
LQPLO
LQ
LQPLO
*(50$1<
27+(56+257+$8/
RIZKLFK$XVWULD
)UDQFH
'HQPDUN%HQHOX[
8.,UHODQG6FDQGLQDYLD
0(',7(55$1($1
0(',80+$8/
RIZKLFK%DOHDULF,VODQGV
&DQDU\,VODQGV
6SDQLVK0DLQODQG3RUWXJDO
,WDO\
*UHHFH
7XUNH\
1RUWKHUQ$IULFD
/21*+$8/
RIZKLFK86$&DQDGD
&DULEEHDQ&HQWUDO$PHULFD
727$/
6RXUFH78,7UDYHO6FRSH
4
GERMAN TRAVELLERS’
MOST POPULAR SHORT-AND
MEDIUM-HAUL DESTINATIONS 2005
1.2.1
SHORT- AND MEDIUM-HAUL DESTINATIONS
international holidays: 9.9 million Germans
visited this country in 2005 and for the current
year, approximately 10.3 million Germans are
expected. Italy has a market share of 7.7%,
with 8.6 million German arrivals in 2005. The
forecast for 2006 remains more or less at the
same level. In 2005, Turkey overtook Austria
for the first time with a market share of 6.6%,
representing 4.2 million German visitors.
Austria has a share of 6.3%. Egypt counted
979,600 German arrivals in 2005 (compared
to 693,000 in 2003) and for 2006 they expect
1.059 million German visitors. Tunisia
welcomed 571,900 Germans in 2005 and is
expecting about 600,000 over the current
year.
(See chart no. 2).
Germany’s favourite holiday countries in
Europe are Spain, Italy and Austria. East
European countries like Slovakia, Croatia, the
Czech Republic and Poland are gaining in
popularity, as well as the Western and
Northern areas of Europe, such as Great
Britain and the Scandinavian countries.
In 2005, Turkey registered a large increase in
tourists from Germany, but that might go
down this year, due to some recent terror
attacks. Countries like Egypt and Tunisia are
picking up again however.
Germany’s number one destination is Spain,
with a market share of 13.5% of all
63$,1
,7$/<
785.(<
$8675,$
*5((&(
/21*+$8/
6RXUFH5HLVHDQDO\VH5$DNWXHOO
5
GERMAN TRAVELLERS’ MOST
POPULAR LONG-HAUL
DESTINATIONS 2001 – 2005
1.2.2
LONG-HAUL DESTINATIONS
Long-haul travel is once again becoming more
popular with Germans. In 2005, 4.2 million
trips led to overseas destinations (compared to
4 million in 2004 and 3.7 million in 2003).
After the decrease due to 9/11 in 2001, the
Germans are once more travelling to long-haul
destinations. In the year 2000, 14.2% of all
travellers had a holiday in an overseas country.
This rate fell to 10.4% in 2001 and recovered
again to 12.5% in 2005. For 2006, the
proportion may rise to 13.9%.
According to the “Reisemonitor 2006” of the
magazine “ADAC Motorwelt”, 4% of people
interviewed planned a long-haul trip to Africa,
3.5% to the United States and 2.7% to the Far
East, followed by 1.5% who wanted to travel to
the Caribbean islands.
Overall, the USA is still the most popular
long-haul destination for Germans with 1.3
million travellers in 2004 and approximately
1.5 million in 2005. Thailand has recovered
well after the tsunami disaster and also saw an
increase in the number of German arrivals
from 389,300 in 2003 to 420,000 in 2005. For
this year, 460,000 arrivals are expected. The
real boom country is China, which counted
221,300 arrivals in 2003 and registered
456,000 in 2005. But the “new place to be” is
… Vietnam!
(See chart no. 3)
'(67,1$7,216
86$
&+,1$
7+$,/$1'
&$1$'$
0(;,&2
'8%$,
6287+
$)5,&$
'20
5(38%/,&
IRUHFDVW
QD
6RXUFH7UDYHO2QH
$)5,&$
)$5($67&KLQD-DSDQHWV
&$5,%%($1,6/$1'6
6287+$0(5,&$
&$1$'$
0,''/(($67
&(175$/$0(5,&$
1R
86$
$8675$/,$
1(:=((/$1'3$&,),&
0(;,&2
5DQNLQJ
6RXUFH$'$&PRWRHZHOW5HLVH0RQLWRU
6
1R
1R
TRAVEL EXPENDITURES 2001 - 2005
IN EURO
1.3
EXPENDITURE
Considering all holiday trips, the expenditure
per trip increased from 721 Euro in 1995 to
833 Euro in 2005. This is quite remarkable,
given that the average length of trip decreased
from 14.1 days in 1995 to 12.5 days in 2005
(domestic trips 10.6 days and foreign trips 13.4
days). Another recent survey showed that
people planning a long-haul trip would be
ready to pay more for their next holiday than
those planning to go to short- and mediumhaul destinations.
(See chart no. 4)
The Germans, also known as “the world
champions of travel” spent 58.9 billion Euro
on their business and holiday trips all over the
world in the year 2005, which was 3.2% more
than in the previous year. More than 80% of
this was spent in European countries and
thereof nearly 40% in Austria, Spain and Italy,
being the major travel destinations. The USA
suffered a 14% decrease (4.5 billion Euro in
2005 compared to 4.9 billion Euro in 2004),
whereas Asian countries registered an increase
of 10.4% (3.05 billion Euro compared to 2.76
billion in 2004). According to latest surveys,
Germans have spent more money in 2006.
3,111
3,131
4000
3,171
3,545
3,587
In 2005, the German citizen spent an average
of 1,757 Euro for his major holiday, or 2%
less than in 2004. For a holiday in Germany,
the average expenditure was 1,262 Euro and
for a long-haul trip, 3,111 Euro.
Long-haul
Europe
Germany
Total
1000
0
1,757
1,262
1,788
1,798
1,334
1,802
2,057
1,471
2,093
1,950
1,455
1,957
1,685
1,195
2000
1,753
3000
2001
2002
2003
2004
Source: ADAC motorwelt / Reisemonitor 2006
7
2005
SOCIO-DEMOGRAPHIC PROFILE
HOLIDAY TRIPS DURING
THE LAST 12 MONTHS (IN %)
1.4
SOCIO-DEMOGRAPHIC PROFILE
In 2005, nearly 28 million Germans went on a
journey abroad that lasted longer than five
days.
The decision to travel to a foreign country very
much depends on current life situation and
household income. Young couples without
children (54.3%) and couples between 40 and
64 years of age (50.7%) travel abroad the most.
The share of long-haul trips amounts to 8% for
young couples and 5.4% for couples between
40 and 65 years. Singles between 40 and 64
years also like to travel to long-haul
destinations (4.8%). Young families, singles
and elder people from 70 years on prefer to
stay in Germany. The market for elder people,
however, will steadily grow. Already today,
36% of all Germans are over 50; in 2050 they
will represent nearly 50% of the population.
The travel intensity of people between 60 and
TOTAL POPULATION
in mil
69 is about 75%. At present, the senior citizen
segment accounts for 29% of all holiday trips.
But the coming elder generations will be more
travel-addicted than the present one, though
they will also be more demanding.
Travelling to foreign countries is also a
question of income. Only 22% of people with a
household income of less than 1,000 Euro per
month can afford a trip abroad, whereas
persons living in a household with a monthly
income of more than 3,500 Euro represent
64% of the people travelling abroad. Only 2.2%
of all long-haul trips were undertaken by
citizens earning less than 1,000 Euro, but 8.5%
by people earning 3,500 Euro and more. Longhaul travellers belong disproportionately to the
group of people with the highest education and
income levels.
(See chart no. 5)
HOLIDAYS
in total
HOLIDAYS
abroad
65.07
57.0%
42.7%
4.2%
14 – 19 years
5.12
60.3%
45.7%
2.2%
20 – 29 years
7.87
53.5%
44.8%
4.8%
30 – 39 years
10.43
59.4%
45.8%
5.1%
40 – 49 years
11.85
59.6%
45.2%
4.5%
50 – 59 years
9.43
61.0%
46.7%
4.9%
60 – 69 years
10.62
63.8%
46.5%
5.1%
70 years and older
9.76
40.8%
24.8%
1.5%
under 1,000
6.54
32.7%
21.5%
2.2%
1,000 – 1,499
11.71
43.7%
29.1%
2.0%
1,500 – 1,999
12.76
53.4%
38.0%
3.1%
2,000 – 2,499
10.08
59.9%
43.5%
3.7%
2,500 – 3,499
13.63
67.5%
52.2%
5.0%
3,500 and more
10.35
74.9%
63.8%
8.5%
POPULATION
From 14 years
LONG-HAUL
holidays
Age groups
HOUSEHOLD NET INCOME IN EURO
Age groups
Source: G+J Media Sales / Allensbacher Werbeträgeranalyse 2005 Ranking
8
No.1
No.2
No.3
TOTAL POPULATION
in mil
HOLIDAYS
in total
HOLIDAYS
abroad
LONG-HAUL
holidays
LIFE PHASES
Young singles
12.52
54.4%
43.4%
3.9%
Young couples without children
4.74
64.3%
54.3%
8.0%
Young families
5.23
57.0%
41.1%
2.5%
Families with older children
5.44
64.8%
47.1%
2.9%
Adult households 40 - 64 years
16.08
65.6%
50.7%
5.4%
Singles 40 - 64 years
6.11
48.9%
37.1%
4.8%
Seniors 65 years and older
14.96
47.9%
30.9%
2.6%
Source: G+J Media Sales / Allensbacher Werbeträgeranalyse 2005 Ranking
No.1
No.2
BOOKING DATA
1.5
BOOKING DATA
Despite increasing use of online booking, the
importance of package tours has further grown
when booking a holiday abroad. 75.2% of all
long-haul travellers book their trip completely
or partly with a tour operator and/or with the
assistance of a travel agency, whereas 85.9% of
all people spending their holidays in Germany
organize their holidays themselves. In general,
the tour operator market share has increased
from 32.8% in 2003 (heavy slump) to 34.8% in
2004 and 36.9% in 2005.
It goes without saying that online booking will
considerably increase: 56.1% of all Internet
users in Germany have already made an online
travel booking. Compared to 2002, this kind of
booking has increased by:
85.9%
• 912% for a complete trip
• 689% for a flight
• 465% for a train
• 390% for accommodation.
TRAVEL ORGANISATION 2006
Tour operators use this development to
establish their own online platforms (dynamic
packages) with flexible components.
(See chart no. 6).
3.7%
10.5%
13.8%
24.8%
14.7%
20.0%
17.3%
40.0%
30.4%
36.1%
49.2%
60.0%
55.9%
57.9%
80.0%
partly booked
totally booked
self organized
0.0%
Long-haul
Europe
Germany
Source: ADAC motorwelt / Reisemonitor 2006
9
Total
No.3
GERMAN AND INTERNATIONAL
ARRIVALS IN VIETNAM 2001 - 2006
1.6
IMAGE OF VIETNAM IN GERMANY
If you ask people in Germany with what they
associate Vietnam, you normally get the
following answers:
In Germany alone, over 60 tour operators
feature Vietnam, and the arrival figures speak
for themselves: 21,719 Germans visited
Vietnam in 1999, whereas in 2005 that
number had already tripled with 64,488
arrivals. In past years, it was a favoured
destination for backpackers and culturally
curious travellers, who finished their Vietnam
trip with a beach stay in Thailand or Bali. In
the meantime, Vietnam has also become
popular for beach holidays, as more
international holiday hotels have been built on
the coast.
• The Vietnam [American] War (facts and
legends)
• Ho Chi Minh (who was very much admired
by what in Germany was called the “‘68
Generation”, who in those days organized
many demonstrations and protests against the
ruling “establishment”)
• Saigon as a former French colonial city with a
kind of “wicked” image
• The Mekong Delta
• Books and stories by Graham Greene and
Marguerite Duras
Neckermann Reisen, for example, counts as
many beach clients as round-trip travellers.
Beach clients are mainly repeaters who have
already travelled through the country. Mui Ne
near Ho Chi Minh City is one of Neckermann’s
favourites, where it even posts one of its own
tour guides. Marco Polo Reisen is also happy
with its Vietnam business. In 2005, this
company registered an increase of 13% in
visitors over 2004. So far, 2006 also looks very
promising. Meier’s Weltreisen is expecting a
20% increase (until now, roughly 8,000
visitors to Vietnam) and other tour operators
see the same tendency. (See chart no. 7).
Many German individuals who have not yet
travelled to Vietnam imagine it to be
something like Thailand in the past: unspoilt
beaches, a great natural environment, a
country without mass tourism. This is at odds
with German tour operators, who see parts of
Vietnam already turning into places with mass
tourism, but nevertheless, it appears to be
Southeast Asia’s “shooting star”, with the
highest growth potential.
2005
3,467,575
64,488
2,927,876
2004
56,561
2003
2,428,735
44,609
2002
2,627,988
46,327
2001
2,330,550
39,096
0
500,000
1,500,000
1,000,000
2,500,000
2,000,000
3,500,000
3,000,000
4,000,000
Source: Travel One German and international arrivals in Vietnam
10
International arrivals
German arrivals
GERMAN ARRIVALS IN OTHER
SOUTH EAST ASIAN COUNTRIES
2001 – 2006
1.7
COMPARISON WITH OTHER SEA COUNTRIES
The Philippines are also doing pretty well:
after a drop in 2003 with 38,684 arrivals from
Germany, the number has increased to 50,522
in 2005 and for the current year, another 5%
plus is predicted. According to the tourist
office in Frankfurt, reasons for this include
excellent co-operation with German tour
operators and increasing demand for exotic
destinations.
The largest competitor is Thailand with
420,000 German visitors in 2005; this year,
460,000 Germans are expected. Thailand has
been very popular in the German market for
the last 30 years. It is considered a country
that offers nearly everything, namely: highstandard hotels, excellent service, interesting
culture, friendly and hospitable people,
marvellous beaches, great shopping and last,
but not least, good value for money. It has its
own tourist office in Frankfurt.
Indonesia registered 136,947 German
arrivals in 2004, but due to lack of air capacity,
terrorism attacks and natural disasters, this
figure may have gone down in 2005 and 2006.
Indonesia closed its tourist office in Frankfurt
some years ago.
Malaysia has recovered quite well. After a
sharp drop in 2003 with only 41,145 German
arrivals, it picked up again in 2005 when
56,000 Germans visited the country. For the
current year, the forecast is 57,000 German
arrivals. The reasons for favourable
development are: well-priced offers, a proactive advertising campaign (at present they
offer a 12-day package for 888 Euro) and
increasing demand for exotic destinations.
Furthermore, the country is already promoting
the Visit Malaysia Year 2007. Malaysia has its
own tourist office in Frankfurt.
DESTINATIONS
THAILAND
INDONESIA
Arrivals to Cambodia are also increasing
rapidly: 7,298 German visitors in 2000 and
five years later, 35,560 arrivals from Germany.
Laos jumped from 11,580 Germans in the year
2000 to 14,009 in 2004. These two countries
are mainly offered in packages with Vietnam
and do not yet sell as “stand-alone”
destinations. Neither have tourist offices in
Germany.
Myanmar, which an increasing number of
German tour operators include in their
catalogues, registered 14,112 Germans in 2004
compared with 9,920 in 2000. Many trade
experts consider this country as the major
competitor for Vietnam (see chart no. 8), but it
also needs its own tourist office in Germany.
MALAYSIA
PHILIPPINES
CAMBODIA
MYANMAR
LAOS
2001
407,353
159,881
70,401
40,605
16,861
n/a
10,322
2002
412,968
142,649
54,645
39,103
30,108
12,952
12,777
2003
389,293
113,895
41,145
38,684
25,671
13,341
12,146
2004
449,765
136,947
53,783
47,822
29,112
14,112
14,009
2005
420,000
n/a
56,000
50,522
35,560
13,689
n/a
2006 (forecast)
460,000
n/a
57,000
53,376
n/a
n/a
n/a
Source: Travel One und Statistisches Bundesamt
11
Ranking
No.1
No.2
No.3
MARKET SHARE OF TOUR
OPERATORS IN GERMANY
DEVELOPMENT OF TURNOVER AND NUMBER OF
TRAVELLERS 2004 / 2005
2
KEY PLAYERS
The “wanderlust” of the German people has produced a correspondingly large travel industry, which
has become one of the most sophisticated in the world. The total turnover of the tourism industry in
Germany was more than 185 billion Euro in 2005, with a profit of 94 billion Euro. 73,600 people
were employed by tour operators and travel agencies.
During the past few years, the German travel industry has evolved considerably, with a lot of
structural changes within the tour operator scene. Mergers and takeovers, also involving non-travel
industry firms, have taken place.
2.1
TOUR OPERATORS
There are three key players in the German
travel industry, dominating two-thirds of the
market:
• TUI group (28.1% market share)
• Thomas Cook (19.6% market share)
• Rewe Touristik (18.7% market share)
At a distance they are followed by:
• Alltours (7.3%)
• Öger-Group (4.5%)
• FTI (3.5%)
According to the FVW survey, approximately
55 other tour operators share the remaining
18.2%. In the travel year 2004/2005, which
ended on 31st October 2005:
• the market leader TUI achieved a growth
in turnover of 3.4% (TUI own more than 12
trademarks, such as Airtours, Gebeco, EinsZwei-fly, etc.)
• Thomas Cook managed to increase its
turnover by 2.2% (with its trademarks
Neckermann Reisen, Thomas Cook Reisen,
Aldiana, etc.)
• Rewe Touristik registered a rise in
business of 3.5% (DERTOUR, Meier’s
Weltreisen, Jahn Reisen, LTU plus, etc.)
• Alltours, Öger Group and FTI were
pleased with increases of 7.6%, 5.9% and
6.8%.
ALLTOURS 9%
The trend towards individual tours resulted in
remarkable growth for the specialists. Their
average increase was 7.5%.
(See chart no. 9).
FTI 4%
TUI GERMANY
34%
REWE
TOURISTIK
23%
THOMAS COOK 24%
Tour operator
Turnover
in mil Euro
Change
in %
Travellers
in mil
TUI Germany
4,271
+3.4
7.49
+7.3
Thomas Cook
2,990
+2.2
6.03
+8.7
REWE Touristik
2,841
+3.5
5.73
+3.0
Alltours
1,115
+7.6
1.52
+5.0
Öger-Group
677
+5.9
1.36
+5.0
FTI
537
+6.8
0.96
+3.7
Source: Focus Branchenspecial Reisen 2005
ÖGER-GROUP
6%
12
Change
in %
TRAVEL AGENCIES IN GERMANY
2.2
TRAVEL AGENCIES
The DRV (Association of German Travel
Agents and Tour Operators) counted 12,639
travel agencies in 2005, compared to 13,753 in
2004. Between 2001 and 2005, the number of
fully licensed travel agencies decreased from
4,978 to 3,636. In the same period, the
number of business travel agencies (corporate
travel agencies and implants) went down from
1,207 to 980. In 2001, 8,050 leisure agencies
existed. After a peak in 2003/2004 at 8,739
offices, only 8,023 agencies were counted in
2005. This shows that many travel agents have
had to cease operating. The major reasons are
the discontinuation of commissions on flight
tickets (replaced by a service charge), reduced
commissions from tour operators, direct sales
by the tour operators and strong competition
with online travel agencies and booking
systems. (See chart no. 10).
25 travel agency chains, franchise
systems and co-operations represent
nearly 96% of the total stationary travel
distribution in Germany. According to the
FVW survey in 2005, the largest travel agency
co-operation is QTA with over 6,000 agencies,
followed by Rewe Touristik with 2,746
agencies and TMCV with 1,991 offices.
However, Rewe Touristik registered the largest
turnover with 4.4 billion Euro, followed by
QTA with 3.9 billion Euro (+8.3%) and TUI
Leisure Travel with 2.64 billion Euro.
Independent agencies generate only 4% of
travel agency turnover. In 2005, the overall
turnover in travel distribution reached a
volume of 20.6 billion Euro, an increase of 1%
compared to the previous year. 13.9 billion
Euro was made in the private clients business.
(See chart no. 11).
2001
2002
2003/04
2005
Fully licensed agencies
4,978
4,316
3,970
3,636
Business travel
1,207
1,017
1,044
980
Leisure travel agencies
8,050
8,351
8,739
8,023
14,235
13,684
13,753
12,639
5,018
3,031
2,802
2,997
19,253
16,715
16,555
15,636
TMCV
Of which
IATA-licensed agencies
4,745
4,648
4,520
4,465
Lufthansa
City Center
German railwayslicensed agencies
3,741
3,668
3,445
3,246
TOTAL TRAVEL AGENCIES
Other booking outlets
TOTAL
2,746
REWE
Touristik
4,400
6,149
QTA
3,896
1,405
TUI
2,639
1,991
2,449
520
1,684
1,513
1,214
RSG
Source: DRV-Vertriebsdatenbank
Thomas
Cook
DEFINITIONS
Fully licensed agencies: Travel agencies with at least one
tour operator and one transportation licence
448
846
OFT
CWT
Business travel: Corporate travel agencies / implants,
which predominantly deal in business trips
1,121
1,023
Karstadt
Quelle
Turnover in mil Euro
Sales offices
66
726
379
667
Leisure travel agencies: Travel agencies with at least two
tour operator licences, without transportation licence
Other booking outlets: Travel intermediaries with only
one tour operator licence, whose other sources of income are
unknown
13
Source: FVW Dokumentationen Ketten
und Koopertationen 2005
INTERNET TRAVEL-BOOKINGS
IN GERMANY
2.3
RESERVATION SYSTEMS / INTERNET
user with holiday plans. The largest companies
in the online travel business are Expedia and
Opodo. The advantage of online travel agencies
is their flexibility. At the time of request, all
travel components can be tailor-made at the
best available prices. (See chart no. 12).
According to a survey of the Forsa-Institute on
behalf of the German tour operator FTI and
the online marketer SevenOne Interactive,
approximately 9 million Germans planned to
book their holiday trip via the Internet this
year, which represents every third Internet
5.5%
WELLNESS HOLIDAYS
14.5%
CITY-TRAVELS
25.9%
PACKAGE TOURS
32.3%
HOTELS
35.9%
FLIGHT BOOKINGS
0.0%
5.0%
10.0%
15.0%
20.0% 25.0%
30.0%
35.0% 40.0%
Source: Focus Branchenspecial Reisen 2005
expedia.de, opodo.de, ebookers.de,
lastminute.com, travel24.com and avigo.de,
which, according to their own statements, are
the six leading online travel portals in
Germany, form the Association of Internet
Travel Distribution. In 2005, they achieved an
estimated turnover of 747 million Euro and
command a 17% share in the German Internet
travel market. Tui.com, however, not being a
member, considers itself as the leader in
Germany and also in Great Britain. In 2006
they want to sell each fifth holiday trip via the
Internet, which would be a turnover of 3
billion Euro.
The independent online service opodo.de is
one of Germany’s most visited travel portals. It
started as a joint venture between nine leading
European airlines and belongs today in
14
majority to the travel distribution system
Amadeus. Opodo acts as a broker for
approximately 500 airlines, 65,000 hotels and
car rentals at 7,000 locations, but city trips,
last-minute tours and ski holidays can also be
booked through them. L’Tur is another
important online service. In 2005 TUI
increased its turnover generated via the
Internet by 44% to 1.9 billion Euro
(corporation-wide). With 52 online
trademarks, it has a market share of 25% and
is therefore one of the leading online travel
sales organizations.
Avigo, operated by Rewe Touristik, offers
flights, hotels, car rentals as well as packages
and the last-minute tours of 20 operators.
(See chart no. 13).
THE LARGEST ONLINE TRAVEL AGENCIES IN GERMANY
16
14.1
14
12
10.3
10
7.6
8
6.5
6
5.8
4
2
Pagevisits 2005 in mil.
0
Expedia
Opodo
L'Tur
TUI
Source: Focus Branchenspecial Reisen 2005
2.4
FUTURE OUTLOOK
Online sales will increase considerably over the
next few years. Although travel agencies still
constitute the major distribution channel, the
Web will become more important. Young and
well-off travellers in particular use the Internet
disproportionately. According to a survey by
“Phocus Wright 2006”, the share of Internet
bookings for holidays will go up in Germany to
25% by 2008. Another development not be
disregarded is Web 2.0, which allows open
(travel-) communities with user-generated
content (weblogs). This means that the client
will gain greater power by sharing his/her
opinions about and experience of destinations,
hotels, airlines, etc. with the huge online
audience.
Another point to remember is the structure of
the German population, which will
dramatically change in the next few years and
will therefore also influence the tourism
industry and its offers.
15
Lastminute.com
3
MARKETING & PROMOTION
Germany, with its 82 million inhabitants, is a hotly contested market. Overall, more than 53,000
major companies fight for the attention of consumers issuing approximately 3,000 advertising
messages per person per day. In tourism, the pattern is similar: in Germany alone, there are more
than 110 airlines and 600 tour operators and in the whole of Europe over 1,400 regions compete for
paying guests.
What does this mean for the Vietnamese tourism industry? It is essential to find a unique selling
proposition (USP) and to market this product in a professional way to the German travel trade and
consumers.
3.1
COOPERATION WITH
TOUR OPERATORS
3.1.1 PERSONAL
At the moment, there are approximately 60
tour operators featuring Vietnam as a
destination. It is absolutely necessary to
establish direct contact with the tour
operator instead of the individual retailer.
The product should be of high quality and
suitable for the German target group. Prices
should offer good value for money. Hoteliers
should be willing to give room allotments and
confirm bookings in a reliable manner. Since
tour operator programmes for the forthcoming
season are already finalised around
August/September of the preceding year,
prices have to be available in May/June of that
year. Bookings and/or requests should be
handled quickly (within a few days).
It is becoming more common for tour
operators to demand a fee for the catalogue
entry or what they call a contribution to
production costs. The large ones in
particular work on this basis and hotels should
be ready to pay this money, as otherwise they
may not be part of the programme.
Visuals (photos) for printing should be
always of an excellent professional quality and
submitted in a high-resolution format (300
dpi).
Since most German tour operators work on the
basis of written contracts, Vietnamese
producers should be prepared to sign such
contracts and understand the conditions laid
down in them.
16
SALES VISITS
The most suitable time to visit tour operators
is late spring or early autumn. During the early
part of the year, operators are generally too
busy with incoming bookings and promotions.
After June/July, preparations for next year’s
programmes start, as catalogues and brochures
are usually printed in October. It is also
advisable to check in advance the dates of
public holidays (which can vary in Germany
from region to region) and that no other major
event, such as a fair, is taking place, as this
may cause a shortage of hotel rooms or make
accommodation very expensive.
Producers and service providers should be
prepared for extensive travel within Germany,
since there is not one major trade centre. Main
locations of tour operators are Munich,
Frankfurt, Düsseldorf, Hamburg and
Hannover, but the smaller specialists often
have their offices somewhere in the
countryside.
3.2
TRADE PROMOTION
The importance of the trade is highlighted by
the fact that Germans still have a strong
tendency to use the travel trade. Over 50% of
all bookings for foreign destinations are still
booked via a travel agency.
To promote their programmes, numerous tour
operators regularly organize road shows for
travel agents that usually take place in various
larger and smaller cities all over Germany.
Every year in November, Thomas Cook
organizes what they call “Premiere
Reisesommer”, which regularly attracts about
8,000 travel agents to Frankfurt. It is really
like a travel show with about 400 exhibitors
and great evening entertainment. This year –
for first time – consumers will also be allowed
to visit the show.
Dertour’s major road shows happen in
January/February. Always in
October/November, the Dertour-Akademie
takes place in a foreign country. This year it
will be in Dubai, last year it was in South
Africa, but already many other places such Las
Vegas, Australia and Shanghai have served as
venues. This event always attracts between
700 and 800 travel agents. Furthermore,
Dertour regularly organizes special long-haul
travel seminars in destinations for their bestselling agents.
17
Meier’s Weltreisen has hosted their Far East
Live Seminars for many years. Their 14th event
successfully took place in Saigon this June; 216
travel agents attended. The list could be
extended: TUI, airtours and many specialists
present their programmes to a larger audience
of travel agents.
Fam [familiarization] trips to Vietnam for
travel agents and also for (smaller) tour
operators are important. They can be
organized either by the destination, or the
airlines, a hotel company, etc. You can only sell
really well what you have already seen for
yourself!
There are a few companies like www.sunpromotion.de or www.lawson-international.de
who put together special packages (PEPs) at
reduced prices for travel agents and other
people working in the tourism industry,
enabling them to get to know the destinations
for themselves.
Destination training for travel agents plays a
vital role. Meanwhile, many destinations such
as Japan, Jamaica, the USA, Australia, etc.
successfully use e-learning platforms (via the
Internet).
3.3
TRADE FAIRS/
CONSUMER SHOWS
3.5 DIRECT
BOOKING
As already mentioned, the Internet is
becoming more and more important. It is
therefore advisable to be present on the World
Wide Web with a home page (at least in
English; in German as well is even better) and
featuring the basic information. Hotels can
join www.hotel.de or www.hrs.de, which are
the most visited hotel platforms in Germany. If
hotels want Internet users to book directly,
they must take care to comply with security
standards regarding credit card payments.
The one and only trade show is ITB Berlin,
being also the world’s largest tourism fair, with
more than 10,800 exhibitors coming from over
180 countries. This year, it attracted 160,000
visitors. ITB takes place every year in March
and lasts for five days; according to a new
schedule, from next year, the first three days
will be exclusively dedicated to the trade, and
the public will be admitted at the weekend.
ITB is an excellent place to go, but meetings
should always be pre-arranged.
The most important consumer travel shows
are:
• CMT Stuttgart (January)
• Reisen Hamburg (February)
• CBR München (Munich, February)
• Reisemarkt Köln (Cologne, November)
3.6
The largest special interest fair is “boot
Düsseldorf” for water sports (January).
For all consumer shows, the best strategy is to
join the stand of a tour operator or an
organization (Go Asia, PATA, etc.). Go Asia is a
private initiative for travel trade partners from
Asia. According to the kind of membership
opted for, partners can use the Internet
platform, participate in regular mailings, join
the common fair stands, take part in road
shows, etc. (www.goasia.de)
3.4
COLLATERAL
Despite the rise in Internet use, it is still
recommended to produce brochures or flyers
(preferably in German), or even a CD/DVD to
be distributed by travel agents, at trade shows
or via a mailing house. Posters and window
displays for decoration are well received by
travel agencies. Tour operators and the media
are always looking for excellent photo
materials to use for free.
AIR ACCESS
Direct air access to Vietnam is still a problem,
due to lack of capacity, though Vietnam
Airlines is doing quite well in Germany. Since
November 04, they operate five weekly nonstop flights from Frankfurt to Vietnam (two to
Ho Chi Minh City and three to Hanoi) – thus
increasing the weekly seat capacity from 950
to 1,545 seats. The price for a return flight
starts at 620 Euro, which is a good, acceptable
rate. The flight time is around 10 hours.
Early this year Vietnam Airline’s Deluxe
Economy Class was nominated as “Best
Premium Economy Class ex Germany” by the
readers of the travel magazine CLEVER
REISEN. Another travel magazine called
REISE & PREISE even evaluates it as “one of
the best comfort classes worldwide”.
The German carrier Lufthansa offers flights to
Ho Chi Minh City with one stop in Bangkok
and operated by Thai Airways.
Most tour operators still use other Asian
airlines like China Airlines, Singapore Airlines,
Thai Airways, MAS, Cathay Pacific, etc. One
reason might be the possibility for stopovers in
other Asian cities.
However, Neckermann Reisen/Thomas Cook
and Marco Polo Reisen already fly with
Vietnam Airlines.
The major German long-haul charter
companies are LTU and Condor.
18
3.7
CONSUMER
PROMOTIONS
3.9 REPRESENTATION
OF
THE DESTINATION
There are so many things that can be done to
promote Vietnam and its tourism industry, but
remember: UNITY IS STRENGTH!
There are many opportunities for consumer
promotions:
• Client information evenings with tour
operators and/or travel agencies
• Presence at consumer fairs
• Sponsoring of travel prizes for competitions
and large events
• Direct mailing in co-operation with a tour
operator
• e-marketing
• (Food) promotions with department stores,
hotels, restaurant chains, etc.
• Cross-marketing activities with the consumer
goods industry
3.8
PR AND THE MEDIA
Important aspects of promoting a destination
are regular public relations and press
activities, which mainly means:
•Distribution of press releases to relevant
media
•Arrangement of specials in trade and
consumer magazines (print and online)
•Arrangement of television and radio (travel)
features
•Organization of (individual and group) press
trips to Vietnam
•Press meetings (also at ITB)
•Visits to media offices
•Advertising in consumer and travel trade
magazines
19
Therefore, a Vietnam Tourism Office or some
form of tourism representation is needed in
Germany
Most tour operators call for representation or a
tourism office in Germany. Without having a
base in the country that handles and bundles
all activities, it will be difficult for an
individual company to follow the
recommendations laid out here. Only a central
office manned by people knowing the German
travel industry and the market can streamline,
organize and initiate successful activities.
About 200 countries and destinations have
offices or representations in Germany, so
competition is stiff. An embassy cannot render
necessary services to a demanding tourism
industry and to consumers.
4
4.1
SOME OBSERVATIONS
TRAVEL RESTRAINTS
AND OTHER HANDICAPS
One of the major problems for visitors to
Vietnam is the visa obligation. For example,
this prevents last-minute trips, which are
common to Thailand and other countries.
When the weather is too bad in Germany, or
people find out that they still have some
holidays to be taken (normally by the end of a
calendar year or at the latest by 31st March of
the following year), they like to book at very
short notice. Even when people are willing to
spend money for their holidays, they are not
very enthusiastic about paying a minimum of
55 Euro per person for a visa (14 days stay) or
even more for a longer stay. It is complicated
enough that even this information cannot be
found on the Vietnamese Embassy website; if
you look on other websites, visa prices and
requirements vary.
When tour operators have complaints about
Vietnam, they involve unprofessional working
practices and poorly trained staff. The speed of
the country’s development is such that the
tourism infrastructure cannot quite follow.
Four- or five-star hotels require competent
staff, as particularly German travellers are
quite demanding and like to take court action
when they are not happy with services. Travel
experts say that it is time that the friendliness
and hospitality of the Vietnamese people
should be directed towards a professional
orientation. Furthermore, Vietnamese working
in tourism should improve their English and
there is also a shortage of German-speaking
tour guides. Some people miss a willingness to
render services that, it seems, is in striking
contrast with Myanmar.
Apparently, on certain occasions, entire hotels
are blocked without notice for a national
convention or other event, irrespective of tour
operators’ requirements. Operators need a
certain guarantee of “planning security”.
There seems to be lack of high-quality hotels in
Hanoi.
20
Due to increasing demand, some hotel rates
have risen considerably, which may make
Vietnam less competitive with its Southeast
Asian neighbours.
From time to time, travellers have problems
with the “aggressive salesmanship” of
Vietnamese people, as some of them tend to be
too intrusive when selling their products and
services to foreigners.
4.2
THE GERMAN TRAVEL LAW
The strict German Travel Law covers the
dealings between the holidaymaker and the
tour operator. The individual holidaymaker
who makes his own arrangements is not
covered. The main obligations of the tour
operator can be defined as follows:
• Careful selection and supervision of the
individual product. The tour operator is held
responsible for any failure on the part of the
product producer or his representatives
• Accuracy in description of the holiday’s
different components
• Provision of exact information in good time
concerning any changes in the product or
service
• All tour operators must have a security note
from an insurance company that is handed
over to the client upon booking and guarantees
return travel should the tour operator go
bankrupt.
When the holiday product does not correspond
to what was promised, clients can take legal
action. The tour operator must reimburse
them according to the “Frankfurt list”, stating
exactly what travellers can expect as
compensation for the most common
shortcomings. This might range from a 5%
reduction on the holiday price if a room did
not have a balcony as stated, to 20% off for an
air conditioning failure, up to 30% when food
is of an unacceptable standard.
4.3
DOING BUSINESS
IN GERMANY
Most aspects of how Germans live and work
are defined and regulated by laws, rules and
regulations. This does not promote flexibility
and spontaneity. Thus business meetings also
have a certain structure. Here is some useful
information for dealing with Germans:
Discos and nightlife are not a priority for the
“common German Asia traveller”; a significant
majority of the German people say they like
local food, which should not be served too late
in the evening. For beach holidaymakers,
(water-) sports activities play a certain role,
divers are always looking for new destinations
and golfing is gaining more importance.
• Make your appointments well in advance:
surprise visits are not very welcome!
• Be punctual: even arriving five or ten
4.5 LIST OF PUBLIC
minutes after the agreed time is considered
HOLIDAYS IN GERMANY
late
• Bring plenty of business cards
• Greet your business counterpart with a firm, 4.5.1 OFFICIAL HOLIDAYS
ALL OVER THE COUNTRY
but brief handshake on both arrival and
departure and maintain direct eye contact
FIXED DATES
• Be prepared to negotiate in a direct way –
January 01 - New Year
sometimes communication can seem to be
May 01 - Labour Day
confrontational – and remember that openlyOctober 03 - National Day
expressed criticism is common, but should not
December 25 - Christmas Day
be taken as a personal affront
December 26 - Christmas Day
• Provide solid facts and concentrate on
business matters
4.5.2 FLEXIBLE DATES
• When a contract has been signed, do not
attempt to continue negotiations
Good Friday - March / April
• Keep promised deadlines
Easter Monday - March / April
• Answer requests rapidly, briefly and
Ascension Day - May / June (always Thursdays)
efficiently
Whitsun Monday - May / June
4.4
LIKES AND DISLIKES
OF GERMANS
4.5.3 OFFICIAL HOLIDAYS IN
CERTAIN FEDERAL STATES
According to the F.U.R, HeRa 2006 + ADAC
Motorwelt Reisemonitor 2006, German longhaul travellers are very much in favour of:
• Sight-seeing
• Cultural activities
• Touring through the country (by bus, train or
car)
• Encounters with local people
• Unspoilt natural environment (eco-tourism)
• Beach stays
• Attractive hotels
• Wellness / spas
THEY DO NOT LIKE:
• Badly-equipped, bedraggled accommodation
• Unfriendliness of service staff
• Unreliable services
• “Disfigured” natural environments
• Dirty beaches
21
January 06 - Epiphany
(mainly Bavaria + Baden Württemberg)
October 31 - Reformation Day
(mainly Eastern Germany)
November 01 - All Saints’ Day
(mainly Southern and Western Germany)
Corpus Christi - June
(mainly Southern and Western part of Germany)
(always Thursdays)
5
TOUR OPERATORS IN GERMANY
FEATURING VIETNAM AND SEA COUTRIES
ACS Touristik GmbH - Ostendstr. 193 – 90482 Nürnberg
Tel. +49 9382 - 310 30 – Fax +49 9382 - 310 321
www.acs-touristik.de - E-mail: [email protected]
EXO-Tours – Bockensweg 11 – 53804 Much
Tel. +49 2245 - 912 733 – Fax +49 2245 - 890 069
www.exo-tours.de - E-Mail: [email protected]
ae abenteuer & exotik Begegnungsreisen
Wentzelstr. 8 – 22301 Hamburg
+49 40 - 278 788 70 – Fax +49 40 - 278 788 75
www.ae-reiseteam.de - E-mail: [email protected]
Expenova – Hindenburgstr. 17 – 71696 Möglingen
Tel. +49 7141 - 979 476 – Fax +49 7141 - 979 1805
www.expenova.de - E-Mail: [email protected]
Explorer Fernreisen – Hüttenstr. 17 – 40215 Düsseldorf
Tel. +49 211 - 99 49 01, Fax +49 211 - 37 06 30
www.explorer.de - E-Mail: [email protected]
Aeroplan Reise GmbH – Neumarkt 49 – 50667 Köln
Tel. +49 221 - 92 47 11 – Fax +49 221 - 92 47 17
www.aeroplan.de - E-Mail: [email protected]
Airtours International GmbH - Solmsstr. 73-75 – 60486 Frankfurt
Tel. +49 69 - 79 28 0 Fax +49 69 - 79 28 605
www.airtours.de - E-Mail: [email protected]
XX
All-Asia Touristic GmbH - Siemensstr. 23 – 40670 Meerbusch
Tel. +49 2159 - 13 55 – Fax +49 2159 - 13 17
www.all-asia.de - E-Mail: [email protected]
X
Anderes Reisen GmbH - Sterngasse 5 – 88250 Weingarten
Tel. +49 751 - 560 320 – Fax +49 751 - 55 35 22
www.anderes-reisen.de - E-Mail: [email protected]
X
Asia Event – U 6, 10 – 68161 Mannheim
Tel. +49 621 - 153 911 – Fax +49 621 - 1560 849
Internet: n/a - E-Mail: n/a
X
X
German Travel Network – Bahnhofstr. 22 – 91126 Schwabach
Tel. +49 9122 - 634 525 – Fax +49 9122 - 634 526
www.g-t-n.de - E-Mail: [email protected]
Ikarus Tours – Am Kaltenborn 49-51 – 61462 Königstein
Tel. +49 6174 - 290 221 – Fax +49 6174 - 229 52
www.ikarus.com - E-Mail: [email protected]
X
Intercontact Reisen – In der Wässerscheid 49 – 53424 Remagen
Tel. +49 2642 - 200 90 – Fax +49 2642 - 200 938
www.ic-gruppenreisen.de – E-Mail: [email protected]
X
Bawa Tours & Travel GmbH - Ulmer Str. 3 – 87700 Memmingen
Tel. +49 8331 - 76 42 49 – Fax +49 8331 - 76 42 48
www.bawa.de - E-Mail : [email protected]
XX
Karawane Reisen – Schorndorfer Str. 149 – 71638 Ludwigsburg
Tel. +49 7141 - 284 850 – Fax +49 7141 - 284 855
www.karawane.de - E-Mail: [email protected]
Karstadt Reisen/Special Tours–Theodor-Althoff-Str.43–45133Essen
Tel. +49 201 - 727 88 98 – Fax +49 201 - 727 89 00
www.karstadt.de - E-Mail: [email protected]
X
BFS “Die Gruppe” Touristik GmbH
Adenauer Allee 8 – 20097 Hamburg
Tel. +49 40 - 24 64 48/58 – Fax +49 40 - 24 64 50
www.bfs-diegruppe.de - E-Mail: [email protected]
KIWI Tours – Franziskaner Str. 15 – 81669 München
Tel. +49 89 - 746 62 533 – Fax +49 89 - 746 62 599
www.kiwitours.com - E-Mail: [email protected]
Chamäleon Reisen GmbH - Otto-Suhr-Allee 115 – 10585 Berlin
Tel. +49 30 - 34 79 960 – Fax +49 30 - 79 96 11
www.chamaeleonreisen.de - E-Mail: [email protected]
KL GmbH Service für Gruppenreisen
Feldbergstr. 52 – 65835 Liederbach
Tel. +49 6196 - 907 570 – Fax +49 6196 - 52 79 69
www.kl-reisen.com - E-Mail: [email protected]
Cosmopolit Reisen
Wachenheimer Str. 13a – 67127 Rodersheim-Gronau
Tel. +49 6231 - 929 323 – Fax +49 6231 - 92 93 24
www.cosmopolitreiesen.de - E-Mail: [email protected]
Lernidee Reisen – Dudenstr. 78 – 10965 Berlin
Tel. +49 30 - 786 00 00 – Fax +49 30 - 786 55 96
www.lernidee.de - E-Mail: [email protected]
X
Logo Reisen – Rittersbacher Str. 84 – 91126 Schwabach
Tel. +49 9122 - 50 58 – Fax +49 9122 - 58 34
www.logo-reisen.de - E-Mail: [email protected]
CTC – Connex Travel GmbH
Am Truppenübungsplatz 5 – 32584 Löhne/Westf.
Tel. +49 5732 - 98 20 40 – Fax +49 5732 - 98 20 39
www.connextravel.de - E-Mail: [email protected]
Lotos Reisen – Aachener Str. 1 – 50674 Cologne
Tel. +49 221 - 257 77 67 – Fax +49 221 - 257 13 36
www.lotos-reisen.de - E-Mail: [email protected]
Dao-Travel – Aubertstr. 27 – 13127 Berlin
Tel. +49 30 - 992 70 825 – Fax n/a
www.dao-travel.de - Email: [email protected]
Maya Travels – Eschenloh 29 – 84056 Rottenburg
Tel. +49 8781 - 202 152 – Fax +49 8781 - 202 153
www.maya-travels.de - E-Mail: [email protected]
DeLaRe Reisen - Kalscheurener Str. 57 – 50354 Hürth-Efferen
Tel. +49 2233 - 39 86 45 – Fax +49 2233 - 39 86 31
www.delare-reisen.com - E-Mail: [email protected]
DERTour – Emil-von-Behring-Str. 6 – 60439 Frankfurt
Tel. +49 69 - 95 88 00 – Fax +49 69 - 95 88 1010
www.dertour.de - E-Mail: [email protected]
XX
Geoplan Touristik GmbH – Amalienstr. 14 – 12247 Berlin
Tel. +49 30 - 79 74 22 79 – Fax +49 30 - 79 74 22 80
www.geoplan-reisen.de - E-Mail: [email protected]
H.M. Sky GmbH – Karl-Marx-Allee 120 – 10243 Berlin
Tel. +49 30 - 29 38 14 60 – Fax +49 30 - 29 77 66 06
www.hmsky.de - E-Mail: [email protected]
Auf und Davon Reisen - Berketstr. 9 – 51647 Gummersbach
Tel. +49 2261 - 916 628 – Fax +49 2261 - 919 682
www.auf-und-davon-reisen.de - E-Mail: [email protected]
Berge & Meer Touristik - Andreestr. 27 – 56578 Rengsdorf
Tel. +49 2634 - 960 22 62 – Fax +49 2634 - 967 51 37
www.berge-meer.de - E-Mail: [email protected]
GeBeCo – Holzkoppelweg 19 – 24118 Kiel
Tel. +49 431 - 544 60 – Fax +49 431 - 544 61 11
www.gebeco.de - E-Mail: [email protected]
Globalis Erlebnisreisen – Uferstr. 24 – 61137 Schöneck
Tel. +49 6187 - 480 48 40 – Fax +49 6187 - 910 141
www.globalis.de - E-Mail: [email protected]
Asia – Pacific Reisen - Kleiner Griechenmarkt 9 – 50676 Cologne
Tel. +49 221 - 923 23 13 – Fax +49 221 - 923 23 14
www.asia-pacific-reisen.com - E-Mail: [email protected]
Asia Select Touristik GmbH
Äußere Sulzbacher Str. 88 – 90491 Nürnberg
Tel. +49 911 - 580 510 – Fax +49 911 - 580 51 51
www.asia-select.de - E-Mail: [email protected]
XX
F.C.R.T. Touristic – Jägerweg 1 – 76532 Baden-Baden
Tel. +49 7221 - 99 22 99 95 – Fax +49 7221 - 99 22 99 75
www.fcrt.de - E-Mail: [email protected]
XX
Meier’s Weltreisen – Emil-von-Behring-Str. 6 – 60424 Frankfurt
Tel. +49 69 - 95 88 00 – Fax +49 69 - 95 88 1010
www.meiers-weltreisen.de
E-Mail: [email protected]
XX
Duma Naturreisen GmbH - Geislinger Str. 33 – 70327 Stuttgart
Tel. +49 711 - 838 65 80 – Fax +49 711 - 838 65 82
www.duma-naturreisen.de - E-Mail: [email protected]
Moneypenny Tours GmbH – Aussenstr. 6-8 – 90453 Nürnberg
Tel. +49 911 - 632 46 73 – Fax +49 911 - 632 83 12
www.moneypennytours.de - E-Mail: [email protected]
E/T/C... The Edutainment Travel Company
Neureuther Str. 27 – 80799 München
Tel. +49 89 - 27 30 680 – Fax +49 89 27 30 882
www.etc-reisen.de - E-Mail: [email protected]
Nepal Reisen – Riemannstr. 8 – 10961 Berlin
Tel. +49 30 - 88 67 81 03 – Fax +49 30 - 88 67 81 05
www.nepal-reisen.de - E-Mail: [email protected]
Oasis Travel – Frankfurter Allee 73c – 10247 Berlin
Tel. +49 30 - 28 53 34 00 – Fax +49 30 - 28 53 34 44
www.oasistravel.de - E-Mail: [email protected]
East Asia Tours – Wichertstr. 16/17 – 10439 Berlin
Tel. +49 30 - 446 68 90 – Fax +49 30 - 445 95 17
www.eastasiatours.de - E-Mail: [email protected]
22
Olympia Reisen GmbH – Siegburger Str. 49 – 53191 Bonn
Tel. +49 228 - 400 030 – Fax +49 228 - 46 69 32
www.olympia-reisen.com - E-Mail: [email protected]
Thomas Cook AG – Zimmersmühlenweg 55 – 61440 Oberursel
Tel. +49 6171 - 65 00 – Fax +49 6171 - 65 21 25
www.thomascook.info - E-Mail: [email protected]
XX
P D Pande Nepal Tours – Paulusstr. 25 – 33602 Bielefeld
Tel : +49 521 - 614 98 – Fax : +49 521 - 641 81
www.nepaltours.de - E-Mail: [email protected]
Tischler Reisen AG
Partnachstraße 50 – 82467 Garmisch-Partenkirchen
Tel. +49 8821 – 93 170 – Fax +49 8821 - 93 17 26
www.tischler-reisen.de - E-Mail: [email protected]
XX
Pineapple tours Deutschland – Fasanenstr. 28 – 10719 Berlin
Tel. +49 30 - 814 50 851 – Fax +49 30 - 814 50 85 25
www.pineapple-tours.de - E-Mail: [email protected]
Reisefieber Reisen – Kleber Str. 6-8 – 63739 Aschaffenburg
Tel. +49 6021 - 306 530 – Fax +49 6021 - 257 45
www.reisefieber.net - E-Mail: [email protected]
Transorient Touristik
Borsteler Chaussee 85-99a – 22453 Hamburg
Tel. +49 40 - 51 48 900 – Fax +49 40 - 51 48 9075
www.transorient.de - E-Mail: [email protected]
X
Sagarmatha Trekking – St.-Hubertus-Str. 15 – 55774 Baumholder
Tel. +49 6783 - 21 11 – Fax +49 6783 - 24 01
www.sagarmatha-trekking.de
E-Mail: [email protected]
Sari-Reisen GmbH – Naunheimer Str. 5 – 35633 Lahnau
Tel. +49 6441 - 630 45 – Fax +49 6441 - 630 47
www.reisebuero-lahnau.de - E-Mail: [email protected]
SRS Studienreisen – Ruhlaer Str. 7 – 14199 Berlin
Tel. +49 30 - 895 100 03 – Fax +49 30 - 895 100 04
www.srs-studienreisen.de - E-Mail: [email protected]
Studiosus Reisen GmbH – Riesstr. 25 – 80992 München
Tel. +49 89 - 500 600 – Fax +49 89 - 500 60 100
www.studiosus.com - E-Mail: [email protected]
X
TSA Travel Service Asia – Schmelzweg 10 – 88400 Biberach/Riss
Tel. +49 7351 - 37 32 10 – Fax +49 7351 - 37 32 11
www.tsa-reisen.de - E-Mail: [email protected]
TUI Deutschland GmbH – Karl-Wiechert-Allee 23–30625 Hannover
Tel. +49 511 - 56 70 – Fax +49 511 - 567 13 01
www.tui.de - E-Mail: n/a
XX
Vietnam Heise in der Flugbörse – Osterstr. 79 – 20259 Hamburg
Tel. +49 40 - 40 19 90 15 – Fax +49 40 - 40 19 90 17
www.flugboerse.de - E-Mail: [email protected]
Westphal-Touristik – Am Brand 2 – 90602 Pyrbaum-Seligenporten
Tel. +49 9180 - 28 81 – Fax +49 9180 - 26 84
www.westphal-touristik.de - E-Mail: [email protected]
XX
Suntrips Reisen – Lietzenburger Str. 87 – 10719 Berlin
Tel. +49 30 - 887 11 70 – Fax +49 30 - 887 117 77
www.suntrips.de - E-Mail: [email protected]
Wikinger Reisen – Kölner Str. 20 – 58135 Hagen
Tel. +49 2331 - 904 787 – Fax +49 2331 - 904 875
www.wikinger.de - E-Mail: [email protected]
source: website Indochina Tours, TID Touristik Kontakt 2006
X
remarks:
XX =
X=
others
Tam Asia Fernreisen – Zülpicher Str. 201 – 50937 Köln
Tel. +49 221 - 941 010 – Fax +49 221 - 941 01 14
www.tamasia.de - E-Mail: [email protected]
large tour operator
medium size tour operator
smaller specialists
TID Touristik Kontakt is a yearly updated reference book about the German
tourism industry, also available as CD in English: www.tid.de
6
LIST OF TRAVEL TRADE
AND CONSUMER PUBLICATIONS
6.1 MAJOR
GERMAN TRAVEL
TRADE PUBLICATIONS
FVW International – Wandsbeker Allee 1 – 22041 Hamburg
Tel. +49 40 – 414 48 288 – Fax +49 40 – 414 48 29
www.fvw.de - E-Mail: [email protected] - circ.: every 2 weeks 31,500 copies
Touristik Aktuell - Geheimrat-Hummel-Platz 4 – 65239 Hochheim
Tel. +49 6146 - 6050 – Fax +49 6146 – 605 201
www.touristik-aktuell.de - E-Mail: [email protected]
circ.: weekly 30,800 copies
Touristik Report – Dieselstr. 36 – 63071 Offenbach
Tel. +49 69 - 98 19 04 41 - Fax +49 69 – 98 19 04 44
www.touristikreport.de - E-Mail : [email protected]
circ.: every 2 weeks 31,400 copies
Holiday & Lifestyle
Rosenkavalierplatz 14 – 81925 München
Tel +49 89 – 91 00 930 - Fax: +49 89 – 91 00 93 53
www.ipm-verlag.de - E-Mail: [email protected]
circ.: quarterly 60,000 copies
In Asien
Dreikönigstr. 57 – 60549 Frankfurt
Tel. +49 69 – 66 56 320 – Fax : +49 69 – 66 56 32 22
www.asiavision.de - E-Mail: [email protected]
circ.: every 2 months 40,000 copies
Reise & Preise
Rudolf-Diesel-Str. 4 – 21614 Buxtehude
Tel. +49 4161 – 71690 – Fax +49 4161 – 71 69 15
www.reise-preise.de - E-Mail : [email protected]
circ.: quarterly 80,000 copies
Travel One – Stephanstr. 3 – 64295 Darmstadt
Tel. +49 6151 39 07 930 - Fax +49 6151 – 39 07 939
www.travel-one.net - E-Mail: [email protected]
circ.: weekly 23,000 copies
Reisefieber
Auf den Höhen 13 – 93138 Regensburg
Tel. +49 941 – 28 02 402 – Fax +49 941 – 28 02 404
www.reisefieber-magazin.de - E-Mail: [email protected]
circ.: every 2 months 70,000 copies
Travel Talk – Wandsbeker Allee 1 – 22041 Hamburg
Tel. +49 40 – 414 48 170 – Fax +49 40 414 48 179
www.traveltalk.de - E-Mail: [email protected]
circ.: weekly 33,500 copies
Travel Tribune – Unterster Zwerchweg 8 – 60599 Frankfurt
Tel. +49 69 – 62 50 24 – Fax +49 69 – 62 50 26
www.travel-tribune.de - E-Mail: [email protected]
circ.: weekly 1,870 copies
6.2 MAJOR GERMAN CONSUMER
TRAVEL PUBLICATIONS
Abenteuer & Reisen – Inselkammerstr. 8 – 82008 Unterhaching
Tel. +49 89 – 62 01 030 – Fax +49 89 – 62 01 03 25
www.abenteuer-reisen.de – E-Mail: [email protected]
circ.: 10 x yearly 103,000 copies
Clever Reisen / Fiegen & Sparen – Am Büschchen 2a – 47179 Duisburg
Tel. +49 203 – 554 248 – Fax +49 203 – 54 79 70
www.fliegen-sparen.de, www.clever-reisen-magazin.de
E-Mail: [email protected] - circ.: quarterly 25,800 copies
Geo Saison – Am Baumwall 11 – 20459 Hamburg
Tel. +49 40 – 3703 3712 – Fax +49 40 – 3703 5680
www.geo.de - circ.: 10 x yearly 140,000 copies
23
Tours – das Abenteuer Magazin
Neubiberger Str. 15 – 81737 München
Tel. +49 89 - 67 91 77 87 – Fax: +49 89 – 68 15 75
www.tours-magazin.de - E-Mail: [email protected]
circ.: every 2 months 15,000 copies
Urlaub perfekt
Wandsbeker Allee 1 – 22041 Hamburg
Tel. +49 40 – 414 48 320 , Fax +49 40 – 414 48 999
www.urlaubperfekt.net - E-Mail: [email protected]
circ.: quarterly 132,000 copies
This is only an excerpt of magazines: nearly each newspaper and
general consumer magazine has a travel section and there are also a
number of special-interest magazines.
A very useful piece of information is the yearly up-dated reference book
“Touristik Medien” published by srt-Verlag www.srt-verlag.de which
covers all relevant media (print, online, radio and TV) with complete
contact addresses in Germany, Austria + Switzerland.
&217$&7
&217$&
&7
352-(&72)),&(
352-(&72)),&
&(
QG)ORRU%
ORFN.LP/LHQ+RWHO
QG)ORRU%ORFN.LP/LHQ+RWHO
1R'DR'X\$Q
QK6WUHHW+DQRL
1R'DR'X\$QK6WUHHW+DQRL
7HO
7HO
)D[
)D[
(PDLO
KUGW#KUGWRXULVPRU
G
JYQ
(PDLOKUGW#KUGWRXULVPRUJYQ
KWWSZZZKU
GWWRXULVPRUJYQ
KWWSZZZKUGWRXULVPRUJYQ