2016 Spring Ed. - International Franchise Expo



2016 Spring Ed. - International Franchise Expo
2016 Spring Ed.
In 2007, two enterprising women,
who were determined to help rebuild
their Hurricane Katrina devastated
community, developed a business
idea known as Corks-N- Canvas. The
concept paired instructional art with
friends, wine and a lively instructor ...
in other words, “painting with a twist”
which later became the company’s
tag line. The founders, Cathy Deano
and Reneé Maloney, soon learned
how much their participants loved to
produce individual works of art in a
casual, comfortable studio environment. Their market quickly broadened and attracted a much wider
customer base. Soon after opening
the first few studios, the Painting with
a Twist® experience gained more
popularity with wine sippers and
people looking for weekend fun.
Quickly they expanded into kids’
classes, “Coffee & Canvas” classes,
corporate team building events,
private parties, and off-site events. In
2009, from four Corks-N-Canvas
locations in the greater New Orleans
area, the company began franchising
the business as Painting with a Twist.
Now, as the largest franchisor in the
Paint and Sip category, Painting with
a Twist currently supports over 280
franchise locations in 35 states from
its headquarters in Mandeville, Louisiana.
around the country. The founders,
Cathy Deano and Reneé Maloney, are
committed to preserving these core
values in the organization, regardless
of the size and scale of our growth.
The Painting with a Twist® culture is
colorful and original. Creativity is
encouraged and fostered throughout
our system. This is not your average
art class! We love to provide encore
experiences for our customers that
add more color to their lives. Our
studio experience includes a relaxed,
no-pressure, interactive and FUN
atmosphere mixed with good people.
We will always be focused on delivering a high value experience to our
customers and in our communities.
Make no mistake, we are in the
people business, and we remain
focused on creating very satisfied
customers that keep coming back.
Our authentic perspective has, in
part, created a leading franchise opportunity that thrives in locations all
Through Painting with a Purpose,
Painting with a Twist® offers your
franchise a complete community
outreach program! It’s an authentic
and charitable way to give back to
the community you love. Sure, it will
bring in new customers and a lot of
positive awareness for your franchise
location, but more importantly, you
will feel good knowing your success
will benefit good causes in your local
The International Franchise Association’s (IFA) VetFran strategic initiative
was founded in 1991 and includes
over 650 IFA member companies
offering financial incentives, training
and mentoring to veterans interested
in small business ownership and/or a
career path in franchising. Painting
with a Twist is proud to support our
veterans and offers a 20% discount off
the Initial Franchise Fee ($5,000
ease. Our system includes: event
planning management, benchmarking, financial reporting, full POS capability, and a content management
system to optimize your public website and social media. Connect and
collaborate with the home office and
fellow franchisees via our Intranet
system and message board. Intelligently search and browse our art
library of over 7,300 copyrighted
pieces of art and find new material
based on style or popularity. Our
consumer-friendly site intuitively
leads regular customers and firsttimers to a calendar of events
Painting with a Twist maintains
artwork copyrights for over 7,300
pieces of art. With our franchise
partners, we contract and employ
over 1,500 aspiring artists in the
United States today! Each piece of art
is conceptualized and executed by
trained instructors as easy to follow
art for the novice painter. Our diverse
and expansive art library, paired with
our themed events, includes something for everyone. You will be able to
attract customers with a variety of
interests, spanning from kids to
grandparents and everyone in
We offer a state-of-the-art turnkey
studio management system which is
designed specially to meet the needs
of our franchise partners with
and our online reservation form
which features credit card or gift
certificate payment options. Our
mobile site makes it even easier for
people on the go to make reservations from their smart phone or
tablet. Furthermore, we make it easy
to integrate your marketing and
social media into your site, driving
traffic and new customers to your
studio home page.
We know that having a talented and
enthusiastic team is vital to the
success of the Painting with a Twist®
experience, so emphasis is placed
upon proper branding, positioning,
and training to ensure that every
franchise location consistently delivers the experience that has led to the
company’s popularity and success.
Once customers experience a genuine Painting with a Twist® event, they
typically become repeat customers
who share their experience with
friends, family, co-workers, and
neighbors, creating a new cycle of
business for you. Our initial training
program consists of three phases:
pre-opening, management training,
and on-site.
The initial training
period consists of 86 hours of classroom and on-the-job training.
Painting with a Twist has proven tools, strategies, and tactics for marketing
inside and outside of the four walls of your studio. Local, regional, and national
marketing support includes:
• Professionally designed creative
• Social media marketing strategy, assistance and content
• Custom and stock print advertising and email marketing
• Public relations and local media support
• Annual marketing calendar
• Paint Points Rewards Program ... and much more
As the largest Paint and Sip franchisor, our national ad fund supports PWAT
franchise partners’ national exposure through keyword search, social media
and online display marketing.
Our Home Office management team, headquartered in Mandeville, LA,
consists of over 25 full-time support staff including 4 CFE’s**.
Cathy Deano, CFE, Founder, COO
Reneé Maloney, CFE, Founder, CFO
Gretchen Mills, Corporate Art & Copyright Director, Accounting/Compliance
Charlotte Carrere, Corporate Studio Bookkeeping & Project Coordinator
Jennifer McCarthy, Paralegal
Sally Barringer, Copyright Archivist
Augusto ‘Guece’ Abarca, Graphic Design & Media, Corporate Training Artist
Karleen Bouza, Graphic Design, Art Submissions
Michael Powers, CFE, Managing Director
Lexi Ingraffia, Franchise Development
Gustave “Trey” Manthey III, Technology Director
Dean Blank, Software Developer
Adam Scott, QA & Support Engineer
Kellie Ferrara, Marketing Director
Doni Crain, Operations Field Manager
Katie Richard, Operations Business Manager
Jamie Webb, Operations Project Manager
Lauren Creel, Operations Consultant
Josh Bergeron, Operations Consultant
Mary Mierl, CFE, Training
Melissa Vandiver, Architectural Designer
Denise Hopkins, Corporate Training Artist
Katherine Champagne Laub, Corporate Training Artist/Architectural Assistant
Kama Fischer, Corporate Training Artist
Jane Schauer, Corporate Training Artist
Christy Huguet, Legal Counsel
John Callegari Jr., Finance Director
Mary Leigh Curren, Office Management
**CFEs have earned their Certified Franchise Executive designation through the International
Franchise Association’s (IFA) educational and training program.
“I believe this franchise/franchisor partnership is unique in two ways:
1) The level of involvement of the founders;
2) The founders’ ethics and true concern
for the franchisees.”
Jenny Muller
Franchise Partner
"I heard about Painting with a Twist while
watching Fox News. My husband and I
both have law enforcement and military
backgrounds. I wanted us to change gears
and work in something fun and artistic, so
Painting with a Twist seemed perfect for
us. We are both so excited to be part of the
PWAT family and begin this new adventure."
“Painting with a Twist is everything that
a franchise should be. As a practicing
physician, I opened my first studio as
an entrepreneurial and creative outlet.
With the opening of my second studio,
I stepped away from medicine and
became a small business owner.
Throughout my three year journey,
the franchise has supported, guided
and befriended me.”
Jaye & Melanie Bailey
Franchise Partners
Jan Larson
Franchise Partner
Ashburn, VA
Philadelphia - Center City & Rittenhouse, PA
Pensacola, FL
by Entrepreneur
Magazine, 2016
Franchise 500
3 years in a row!
©PWAT 2016