Snow. Fun. Now!

» 2014 MEDIA KIT
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NORTHERN MICHIGAN’S MAGAZINE
Snow. Fun. Now!
Tips, ideas, resort deals for your best-ever season on the slopes
5
CAFES TO
LOVE IN
JANUARY
LOST ART OF
LETTERPRESS
Meet world-renowned
book artist Chad
Pastotnik
ENTER THE
LAND OF
OFF-ROAD
CRAZIES
Twisted Trails
Dog Party
Plus:
Dining: FIND 12 FABULOUS HOT SANDWICHES
Champagne: ADVICE ON BUBBLY FOR NEW YEAR’S (AND BEYOND)
Weekends: DEALS FOR “LEARN A NEW SNOWSPORT MONTH”
Essay BY ANNE-MARIE OOMEN
JANUARY 2013
$4.50
9-24-13
» 2014 MEDIA KIT
Traverse, Northern Michigan’s Magazine Mission
For more than 30 years, Traverse, Northern Michigan’s Magazine has celebrated
and protected Northern Michigan’s natural resources, small communities,
travel opportunities, entrepreneurial spirit and quality of life with award-winning writing and photography.
{ Win a Crystal Mountain Family Vacation! }
MyNorth.com/CM
Traverse, Northern Michigan’s Magazine is the only monthly, paid circulation
magazine focused exclusively on Northern Michigan, with loyal, passionate
subscribers and newsstand buyers throughout the Midwest.
20
Ult 13
Up Nimate
Kitc orth
h
Touren
Magazine of the Year
International City & Regional Magazine Association
General Excellence Gold, Silver, Bronze
City & Regional Magazine Association
CRMA
SILVER
BRONZE
CRMA
CRMA
River of
Color
ESCAPE TO THE STUNNING
MANISTEE RIVER VALLEY
PIGSTOCK
The Foodie Event
Rocking the
Pork World
VISIT CHRISTMAS
COVE FARM
Where 200 Heirloom
Apple Varieties Grow
SKI BUZZ
See What’s Hot and
What’s Cool on the
Slopes This Season
2013-2014
MYNORTH
GUIDE TO
GIVING
DINING: 6 Color Tour Eat Stops
MICROBREWS: Sip Our Autumn Suds Sampler
TRAVEL: Drive Official (state approved!) Color Tours Up North
OCTOBER 2013
$4.50
9-24-13
» 2014 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial
MONTHLY FEATURE ARTICLES:
Traverse, Northern Michigan’s Magazine features award-winning
writing and photography in its four to ten page feature stories.
Every month, readers explore the region’s spectacular beauty,
food and wine, people, outstanding recreational opportunities,
lifestyle and more.
ANNUAL FEATURE ARTICLES:
• Ski Travel Guide (January)
• Best Eats (March)
• Real Estate (April)
• Best of Northern Michigan (June)
• Fall Travel (September)
• Color Tour (October) and more!
Be sure to take a look at
the 2014 Editorial Calendar
to see the complete line-up.
9-24-13
» 2014 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial
MONTHLY SERVICES
It isn’t enough for Traverse, Northern Michigan’s Magazine to just inspire readers to
celebrate this region’s beauty, recreation, small shops, great food, etc. We strive to
make it easy for them to get up and out into Northern Michigan.
That’s why the service sections of Traverse, Northern Michigan’s Magazine are so
important, and why these sections are referred to again and again each month.
• Calendar
• Dining Guide
• Recipes
• Wine
• Outdoors
Plus! Service and resource boxes
in most every feature article.
Win a White Birch Lodge Family Vacation!
MyNorth.com/WB
Simply Summer
9 Gorgeous and Irresistible
Great Lakes Escapes
Immerse in Traverse City’s Sizzling Food Scene
Indulge in That Blissfest Beat
Meet Dan Matthies, Wine Country Entrepreneur
Discover the Tale of Long-Lost Dune Car No. 9
NORTHERN MICHIGAN REAL ESTATE
WINES: Award-Winning Bottles
DINING: Summery Suggestions
ESSAY: Fleda Brown’s Raccoon Problems
JULY 2013
$4.50
9-24-13
» 2014 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial Calendar
January
February
March
April
May
June
SNOWMOBILE NATION
Intrepid snowmobiler, Kandace
Chapple heads out to the National
Forrest between Cadillac and
Manistee to hang with her sledder
posse and share the life.
ALAN LOMAX
DISCOVERS OUR FOLKLORE
Alan Lomax, an expert resource
on American Folklore to the
Smithsonian, discovered Muddy
Waters, Woodie Guthrie, Leadbelly
and many others. We share the
unknown story of his Northern
Michigan music explorations in
1938.
ARTIST: TOM MORAN
Day-time CEO of Northern Michigan’s
most successful heavy manufacturing
businesses sculpts big metal things in
his off hours.
REAL ESTATE 2014
What’s lighting the fires of buyers
and sellers in the Northern
Michigan real estate market?
We find the source of the heat.
CHAMPION SAILBOAT
HELPS KIDS
Take challenged kids out on a big
sailboat in Traverse Bay, teach
them skills, build their confidence,
expand their world. Heartwarming.
BAY BREEZE ISLAND HOPPING
A flotilla of six sailing yachts, some
captained by novices, some by
seasoned sailors, heads off on a
weeklong tour on the Great Lakes.
BEST EATS
Four devotees of restaurant eats share
their favorite menu picks.
TROUT STAMP ARTIST
We celebrate a lovely little bit
of Northern Michigan outdoors
heritage, the art of the trout stamp,
meeting the artist and DNR
employee who created the original
20 stamps.
INSIDE NEW BREW SPOTS
We head into a flight of new
microbrew pubs to take the pulse of
our burgeoning brew-pub scene.
GORGEOUS WINTER
TRAVEL SPOTS
Full-on winter gorgeous with
excellent travel info to get readers
to the most beautiful winter places.
AMERICAN MADE: LOU METTLER
Lou Mettler believes in American
quality, bringing his family home to
Charlevoix to invest in it after fashion
industry success with Ralph Lauren
and co-founding Tommy Bahama.
WINTER TAILGATING
Firing up the grill with Rob
Crandall, proprietor of Elk Rapids
Wine Shop and trail chef, with tips
for a fab winter picnic.
SPORTING THE SKYDIVING LIFE
Harbor Springs resident sets the
record for number of skydives in a day,
then built a national business around
the sport.
WEDDING IDEAS FROM
MYNORTH WEDDING
A special section, inspired by our 6th
issue of MyNorth Wedding, shares
great ideas for those joining in
marriage or celebrating one.
OUTFITTER LOPPET
We take you along with a select
group of cross-country skiers on
a once-a-year trek from Harbor
Springs to Cross Village, along
16 miles of public and private
landscapes.
AD MATERIALS DUE:
MID JANUARY
AD MATERIALS DUE:
MID NOVEMBER
AD MATERIALS DUE:
MID DECEMBER
ARTIST: MARIANNE VICK
One of Northern Michigan’s most
distinct visual voices, self-taught
artist Marianne Vick shares her story
and paintings.
FAMILY SKIING
It’s all about family time on the
slopes. Strategies for getting kids
started, keeping ‘em warm, fed and
just plain having fun.
GOAT FARM GOES FRENCH
Near Northport, owners of a new
goat farm intend to put it on the
national culinary map for gourmet
French-style cheeses.
HARBOR SPRINGS
BIZ INCUBATOR
A confident 20-something
dreamed of a business incubator
in Harbor Springs. Then he made
it happen.
AD MATERIALS DUE:
MID FEBRUARY
ENDURANCE EVOLUTION
Can you make a business out of
events that make people work
really hard and sweat? Joel Gaff
says, “Yes,” when they are in a
beautiful place and his successful
races prove it.
ARTIST: ROLAND ROYCROFT
We explore the life of nationally
renowned watercolor painter
Roland Roycroft, who after a
successful career in illustration
and art direction for national
publications such as Saturday
Evening Post, Life and Look,
returned to Benzie County to
continue to paint and teach
others his craft.
LEGENDARY
ROWE INN MORELS
The annual morel harvest in Boyne
Country means legendary dinners
at the Rowe Inn. We share the tale
and the recipes!
SECOND GENERATION OF WINE
We share the fresh vision of Sean
O’Keefe, the second generation of
O’Keefe winemakers at the helm of
Chateau Grand Traverse.
RED HOT BEST
New categories, new winners, all
from the most respected, biggest
Northern Michigan “Best of”
readers survey.
SHIPWRECK PRESERVE
Alpena is home to the only
freshwater shipwreck preserve
in the United States. We take you
under the waves and share the
backstory.
AD MATERIALS DUE:
MID APRIL
AD MATERIALS DUE:
MID MARCH
Meetings
mynorth.com/meetings
Careers
Traverse City Region
CONNECTING CAREGIVERS, SENIORS AND RESOURCES
Vacation!
9-24-13
» 2014 MEDIA KIT
Traverse, Northern Michigan’s Magazine Editorial Calendar
July
August
September
October
November
December
SPECTACULAR SUMMER JOURNEYS
As no one else can, we show you the best
places to see Up North.
ULTIMATE COASTAL PORK PICNIC
Pigs Eating Ribs chef, Adam Kline shares
recipes and tips for a fab August grill-out.
COLOR TOUR!
A rich story with tasty recipes for
the season, highlighting local foods.
LOCAL HARVEST
Food and recipes from our harvest.
BAROQUE ON BEAVER
Nationally renowned classical musicians
travel miles across Lake Michigan to play
at one of the best and most unlikely weeklong music festivals in America—and it’s
mostly free.
WINTER FESTIVAL FUN
We top-line festivals in Northern
Michigan with travel tips for
attending.
JIM HARRISON
Jerry Dennison talks with Jim Harrison who
rose to fame as one of America’s most
respected poets, novelists and columnists, all
from a small Leelanau County Farm.
SUPERHERO HONEY CRISPS
How the honey crisp apple rose to
instant popularity and became an
important pillar of northern orchards
at a critical time.
MARIO BATALI, FARMS & FOOD
We tour farms with Mario Batali to learn
why he now heads Leelanau Conservancy’s farmland preservation program.
(With recipes, of course.)
SAVING A FLEET
Once an icon of Walloon Lake, the
17-square-meter sailboat was in danger of
disappearing. Now Philo Lange is
resurrecting the fleet.
WRITERS ON WATER
We invite five women essayists to share
thoughts on the water in Northern Michigan. Fleda Brown, Anne-Marie Oomen,
Kate Bassett, Bronwyn Jones, Jaime Delp.
LONG WEEKEND ON S. MANITOU
We show you how to find your island bliss on
South Manitou. A story of beaches, solitude,
cool history and towering dunes.
SECRETS OF GULL ISLAND
Decades after gulls drove people off this
tiny island in Northport Bay, researchers,
lead by Dr. Bill Scharff, return to investigate
gulls & their telltale role in the Great Lakes
ecosystem.
THE VOGUE: MOORE IN MANISTEE?
Michael Moore puts his influence behind
renovating another classic movie house in
a Northern Michigan port town. We check
on promise.
LEGS INN PROFILE
A Polish immigrant opened a small
restaurant on an obscure stretch
of M-119 decades ago, now it’s a
Northern Michigan legend and still
Polish through and through. Plus
weekend on M-119 tips.
SKI BUZZ
Ready, set, snow! Our annual
get-excited-now love note to the
upcoming season of skiing, snowboarding and snowshoeing.
AD MATERIALS DUE:
MID SEPTEMBER
AD MATERIALS DUE:
MID OCTOBER
AD MATERIALS DUE:
MID AUGUST
INTERLOCHEN’S SINGER/
SONGWRITER PROGRAM
We keep pace with a hopeful young
star-to-be to see her music develop
in the new and wildly popular singer/
songwriter program at Interlochen.
GAYLORD GATHERING
On a quiet lake just outside Gaylord,
a resort designed for big groups, like
families, offers an ideal place for a
gathering. Our story includes all the
nearby fun.
AD MATERIALS DUE: MID JULY
AD MATERIALS DUE: MID MAY
AD MATERIALS DUE: MID JUNE
Estate & Financial
Planning
Arts & Entertainment
Preview Guide
MEDICAL
GUIDE
Giving
Guide to
MyNorth
9-24-13
» 2014 MEDIA KIT
Traverse, Northern Michigan’s Magazine Circulation
Average Monthly
Circulation 24,000
Print and Digital Editions
18,000 print subscribers
6,000 distributed on newsstands throughout Michigan
Digital edition available at Zinio.com, the world’s largest digital
newsstand. Readers access the magazine on their tablets,
smart phones and computers.
As the map indicates, our Michigan subscribers
break out as follows:
42% in Northern Michigan
23% in Western Michigan
35% in Eastern Michigan
Source: February 2013 Circulation file, Traverse, Northern
Michigan’s Magazine
20% of subscribers are located outside of Michigan
TRAVERSE CITY
42%
MANISTEE
23%
35%
GRAND RAPIDS
LANSING
• Ohio
• Illinois
• Indiana
• Florida
• California
• Texas
• Colorado
• Arizona
• Missouri
• Virginia
DETROIT
JACKSON
BENTON HARBOR
9-24-13
» 2014 MEDIA KIT
Traverse, Northern Michigan’s Magazine Reader Profile
Traverse, Northern Michigan's Magazine readers are active, affluent,
educated, loyal to our products and passionate about Northern Michigan.
Traverse Magazine Subscriber Profile
Average annual household income: $225,000+
Average estimated value of primary home: $519,000+
Second home value: $539,000+
92% have attended college or hold a college or post-graduate degree.
Subscribers by age group:
Subcribers annual income:
35-54: 29%
$99,999 and under: 33%
55-64: 40%
$100,000 to $199,000: 39%
65-74: 18%
$200,000 to $299,000: 9%
$300,000 to $499,000: 8%
$500,000+: 10%
9-24-13
» 2014 MEDIA KIT
Traverse Magazine Triggers Purchasing
FACT: Traverse, Northern Michigan's Magazine
subscribers are far more likely to use
magazines as a source for ideas on
recreation, travel, shopping and home
improvement.
After reading Traverse, Northern Michigan's
Magazine, 85% of subscribers have
visited a store or bought a product
or service because they saw it in
Traverse, Northern Michigan's Magazine.
9-24-13
» 2014 MEDIA KIT
Closing Dates
January: Ad materials due mid November
WIN A SUMMER FAMILY VACATION TO MOUNT BOHEMIA!
MyNorth.com/Bohemia
February: Ad materials due mid December
March: Ad materials due mid January
April: Ad materials due mid February
May: Ad materials due mid March
June: Ad materials due mid April
Re
for S cipes
p
Premring’s
Delic ier
acy
Morels!
CELEBRATING
Up North
Job
Creators
July: Ad materials due mid May
Go
Fishing
with Heroes
August: Ad materials due mid June
September: Ad materials due mid July
Milan Baic:
Master
Athlete
October: Ad materials due mid August
November: Ad materials due mid September
December: Ad materials due mid October
WINE: New Releases
DINING: Morning Hike and Breakfast
TRAVEL: Head North at Blossom Time
MAY 2013
$4.50
9-24-13
» 2014 MEDIA KIT
Traverse Magazine Advertising Rates
estaurant
uide
Traverse, Northern Michigan’s Magazine (monthly)
Special Products
FOUR COLOR 12X
SPREAD
$3,980
FULL PAGE 2,150
M PAGE
1,540
K PAGE
1,340
L PAGE
995
N PAGE
690
T PAGE
515
4-page Piece Tipped In: No printing included
5,000 issues$311 plus full page ad
10,000 issues$439 plus full page ad
17,000 issues$620 plus full page ad
9X
$4,200
2,270
1,575
1,380
1,050
720
535
6X
$4,600
2,485
1,650
1,455
1,090
730
555
• 15% charge
forLocal
guaranteed
position
The Bistro
favorite for saucer-sized
homemade pancakes,
home-cooked comfort food and soups like carrot bisque and
• All rates are
net
chicken ’n’ dumpling. BL • $ 423 MichigAn St., PEtoSkEy, 347-5583
Chandler’s Brick-walled and -floored dining inside or on the
3X
$4,830
2,620
1,820
1,560
1,155
775
590
1X
$5,550
3,000
2,200
1,955
1,445
965
740
Dining
7
Steak house in a casual environment. BLD •
hARBoR goLF cLUB, BAy hARBoR, 439-4085
Bay Harbor
Sagamore’s Dining Room—
Victorian inn with glorious Lake Michigan views
isticated gourmet fare. Wine Spectator’s Award of
e. Live music on weekends. South American grille
e Bar—Enjoy casual fare, a game of chess or a cockintimate leather-and-mahogany lounge. Live music
ends. BLD • BAR • $$-$$$ thE inn At BAy hARBoR, 3600
MyNorth.com/Tam
Short’s Brewing Co. Sip Joe Short’s fabulous brew, and dine
20
Esta 13
Fina te &
Planncial
ner
2
Jesperson’s the city’s oldest continually operating restaurant offers homestyle soups, sandwiches and homemade
pies. L $ 312 hoWARD, PEtoSkEy, 347-3601
Jose’s Authentic taqueria with made-to-order Mex. LD • $ 309
PEtoSkEy St., PEtoSkEy, 231-348-3299
Julienne Tomatoes Fresh sandwiches, comfort food, and
withpastries
address,
& website
homemade
like lemonphone
raspberry bars,
banana caraBAR • $-$$ 795 FRont St., BAy hARBoR, 439-2282Bold headline
urmet Sparkling Balducci’s-style deli and
market type mel flan. BL • $ 421 hoWARD St., PEtoSkEy, 439-9250
Large
La Señorita Mexican cantina with fajitas, jumbo margaritas. LD
rtable meals, wine, fresh baked goods, gift baskets
30 words of• BAR
copy
• $ 1285 n. U.S. 31, PEtoSkEy, 247-7750
unter from which to inhale it all. BL • $-$$ 4181 MAin
3 consecutive
issues Grill A sunny hangout with homemade
RBoR, 439-2665
Mim’s Mediterranean
falafel, kebabs, spinach pie, saganaki and other greek delights.
a Bar
contemporary sports and oyster bar
LD • $-$$ 1823 U.S. 31 noRth, PEtoSkEy, 348-9994
on the Bay harbor marina. LD • BAR • $-$$ 840 FRont
$260 per Mitchell
month
forPub3and
months
RBoR, 439-2770
Street
Café classic pub with fresh peanuts,
fantastic nachos,
Maurice
salad, patty melts. LD • BAR • $-$$
ncake House Flapjacks and breakfast. BL$230
• $ MAin per month
for 12
months
RBoR, 439-9989
Win a Tamarack Lodge Family Vacation with a Fun Pack!
BLD • BAR • SF • $$-$$$ ivan’s Mountainside grill—Pub fare and
après-ski entertainment on the slopes of Schuss Mtn.—BLD •
Boyne Mountain Resort Everett’s Restaurant & Lounge—
Elegantly prepared fish and game dishes. LD • BAR • $-$$ 549-7959.
Eriksen’s—Stunning view of the slopes and a menu with Austrian
and german touches. LD • BAR 549-6059. open May–Sept. 1. BLD •
Featured Dining Listing in Traverse Magazine
A sleek modern lounge with huge view and small
e wood-fired pizza with housemade chorizo, homeatballs, caterpillar sushi rolls. Dinner is seared diver
Photo
with sweet corn risotto or barbecue braised short
BAR • SF $-$$ 1 ShAnty cREEk RD. BELLAiRE, 800-678-4111
from the deli menu in a renovated hardware store. LD • BAR •
patio offerscolor
two ways
to savor this art-filled eatery’s upscale
COVERS (Four
only)
$ 121 n. BRiDgE St., BELLAiRE, 533-6622
menu. LD • BAR • $-$$$ 215 ⁄ hoWARD St., PEtoSkEy, BELoW
eakfast, Lunch and Dinner BAR: Alcohol served
BACK COVER
$2,705
$3,380
$3,675
SyMonS gEnERAL
StoRE, 347-2981 $2,980
es under $10 $$: $10–20
Boyne Area$3,460
ove $20
Water view
City Park Grill$hemingway
at the massive mahogany$3,195
INSIDE FRONT
2,600drank$2,870
220 Lake Street Burgers, walleye, broasted chicken, and
bar in this casual spot. Pastas, regional specialties and live
specials in the
restaurant, bar
and club levels upstairs. BLD •
entertainment
Wed.–Sat. are the
draws at this popular$3,195
INSIDE BACK
$2,600
$2,870
$3,460
BAR • $-$$. 220 S. LAkE StREEt, BoynE city, 582-2272
LD
•
BAR
•
$$
432
E.
LAkE,
PEtoSkEy,
347-0101
haunt.
bor
1
QR Codes
$25 per code
BAR • $$ onE BoynE MoUntAin RD., BoynE FALLS, 549-6000
Fall Adventures!
(4 EASY GETAWAYS TO CAP OFF A GREAT SUMMER)
Basecamp: WATERVALE
Discover Benzie’s Outdoors
An Art-Filled WEEKEND
in Petoskey/Harbor Springs
Uncork a WINE
Escape Up North
Café Santé
Open air dining beside Lake
Charlevoix featuring
bistro classics.
Paddle to a Thundering
U.P. WATERFALL
ARTS & ENTERTAINMENT:
A Fall Preview
BLD • BAR • $-$$. 1 WAtER
DINING: Restaurants in
St.. BoynE city, 231-582-8800
TRAVEL: 3 More Artful
Wine Country
Weekends Away
SEPTEMBER 2013
$4.50
426 E. MitchELL St., PEtoSkEy, 231-347-1801
Odawa Casino Resort Sage—Sumptuous fine dining with
curried grilled lamb loin, salmon saltimbocca, seared scallops and an extensive wine list. D, SUN. BRUNCH • BAR •
$$-$$$$ Waas-no-dé Buffet—generous spread including
“live-action food stations,” a rotisserie and a wood-burning
pizza oven, beer and wine. BLD • $-$$ 1760 LEARS RD.,
PEtoSkEy, 877-442-6464
Red Mesa Grill colorful decor and creative Latin American cuisine with costa Rican and Argentinean influences punctuate
this lively spot. LD • BAR • $$ 117 WAtER St., BoynE city, 582-0049
Walloon Lake Inn
chef David Beier’s exceptional
culinary skills play out in a century-old pine-paneled
9-24-13
» 2014 MEDIA KIT
Traverse Magazine Ad Sizes & Digital
AD SIZES
Inches
width x height
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1/6 Horizontal
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4.5 x 2.125
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1/3 Vertical
2.125 x 9.75
1/2 Horizontal
1/2 Vertical
6.875 x 4.75
4.5 x 7.25
2/3 Vertical
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2.125 x 3
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IF SUPPLYING A NATIVE FILE:
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SADDLE
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9-24-13