cargo matters - Swiss WorldCargo

ISSUE 2-2010 / THE SWISS WORLDCARGO MAGAZINE
CARGO MATTERS
–
06 HIGHLIGHTS
16 CUSTOMERS
18 SPECIAL
What do you know
about the EU’s new
Import Control System?
Zurich-San Francisco:
the pharmaceuticals
route
Sustainable sushi
from the Maldives
with Edelweiss Air
AIR CARGO,
SWISS MADE
–
Research by the University of St. Gallen underlines
the importance of air cargo to the Swiss economy
SWC_CM0210_Cover_060810.indd 1
23.08.2010 13:32:05 Uhr
CONTENT 3
5 EDITORIAL
DEAR CUSTOMERS AND PARTNERS
By Oliver Evans
6 HIGHLIGHTS
MORE RED TAPE IN THE INTERESTS
OF SAFETY?
Ursula Schmeling gives us a wake-up call
about the new safety standards
By Ursula Schmeling
10 INDUSTRY SPECIAL
AIR FREIGHT: A COMPETITIVE FACTOR
FOR THE SWISS ECONOMY
Research by the University of St. Gallen underlines
the importance of air cargo to the Swiss economy
From the study abstract by Dr. Joerg Hofstätter und Joachim Ehrenthal
14 PARTNERS
16 CUSTOMERS
ZURICH AIRPORT CELEBRATES 10 YEARS
AS A CARGO HUB
A FAST CONNECTION FOR SENSITIVE
AND HIGH-VALUE PRODUCTS
Research by the University of St. Gallen underlines
the importance of air cargo to the Swiss economy
By Farner Consulting AG
18 SPECIAL
TRANSPORTING THE TUNA
Sustainably-caught tuna is freighted from Male to Zurich
By Silvia Cappelli
23 INFO GUIDE
SHORT NEWS, INDUSTRY EVENTS,
MEDIA AND MORE
Swiss WorldCargo ISSN: 1661-3606 is published quarterly and distributed in
the USA by SPP, 75 Aberdeen Road, Emingsville, PA. 17318.
Periodical postage paid at Emingsville, PA. POSTMASTER: send address
changes to Swiss WorldCargo, PO Box 437, Emingsville PA 17318.
24 July 2010:
Our Airbus A330-300 HB JHG ”Glarus“ together with the Patrouille Suisse approaching the air field during the Air Show in Emmen.
The show was one of the highlights of this year’s celebrations marking the 100th anniversary of the birth of Swiss aviation.
EDITORIAL 5
DEAR CUSTOMERS
AND PARTNERS
–
Anyone can say something about how business resembles sports.
I commented too, in one of my blog entries shortly after the end
of the 2010 World Cup. Your company wins or loses the game; employees play as a team; strategies come from the playbook. And, indeed, the terminology and analogies work – at least to some extent.
But powerful insights lie in the differences too.
One difference that is immediately apparent is the meaning of winning. In sports, we know what the “win” is: you came first in the
race, or your team put the ball in the net more than the other team
did. But what does it mean in business? Is it having more revenue
from a given market than anyone else? The number of items sold?
The profit you made? And, of course, there is a further assumption
that needs to be made about the time period for which the “win” is
recorded: is it a month? A year? A decade?
Now, halfway through 2010, the global market has remained buoyant (with marked regional differences: Asia is very strong, Europe
noticeably weaker), and our own Swiss WorldCargo June results
were the best to date, 45% above budget and 70% above last year.
They came very close to their 2008 level, and in certain countries
they exceeded the 2008 mark. Yet while all looks set fair, and it
seems as if we are “winning”, we should still remain very cautious
and focused. We have learned how extremely volatile the air cargo
market can be, with wild fluctuations in either direction that have
caught us (and the rest of the industry) by surprise, at least in terms
of the speed of the change and the depth of the trough or height of
the peak.
So here comes another difference: the time frame. A team can win a
game. It’s over in a certain amount of time or according to very specific rules. But in business the game does not end. There is no point
at which opposing teams shake hands and say “We’re done, thanks
for playing.” Business operates in an open-ended time frame and
in a market which is ever-changing. And if the market is changing,
so must we.
Difference number 3: our attitude toward rules. In sports, everyone
accepts that very specific rules apply to how you play the game and
whether you win or not. In business, there are many different rules
for how to play the game, and the real challenge can be in deciding
whether a given rule is good or bad for the game. We at Swiss WorldCargo have decided that our rules, our strategy and our priorities,
should remain unchanged: a continuing focus on the day-to-day
business, on our customers and on the quality delivered by us and
our partners.
Finally I turn to an analogy that does work: like a healthy sports
team, a healthy organisation must be able to handle the departure
of key players, welcome new ones and preserve the strength and
unique culture of the team. Browse the following pages and you
will find out about the latest changes in our organisation. You will
also discover an in-depth overview of the air cargo market in Switzerland, specifically the results of a study carried out by a team of
researchers from the University of St. Gallen, as well as a comprehensive report on the “Swiss Export Day”, a seminar held last June
to discuss the status of exports in the country. You will read, too,
about how the Swiss pharmaceuticals industry has taken advantage
of our new direct connection between Zurich and San Francisco,
and how a fish exporting business based in the Maldives has made
its mark thanks to our collaboration with Edelweiss Air.
And last but not least, Ursula Schmeling will give you a wake-up call
about the new EU customs regulations which come into effect at
the end of the year (and here we are talking about rules which really
are given!).
I hope you enjoy reading, and I look forward to reading your views
and comments on Blogistics! www.swissworldcargo.com/blogistics
We care for your cargo.
Oliver Evans
Chief Cargo Officer
Swiss International Air Lines Ltd.
MORE RED TAPE IN
THE INTERESTS OF
SAFETY?
–
SWISS, like the rest of the airline industry, is fully committed to helping make the
world a safer place. And so is Swiss WorldCargo. Forwarders and shippers: hear the
wake-up call!
By Ursula Schmeling
HIGHLIGHT MORE RED TAPE IN THE INTEREST OF SAFETY 7
Import goods downloaded from a SWISS plane at Zurich Airport.
As of 1 January 2011, the EU Import Control System (ICS) will go live not only in all
EU member states but also in Norway and Switzerland.
For some years now, the European Commission has had the grand
vision of maintaining fully-automated electronic customs handling
on a level playing field across the 27 member states of the European
Union (EU).
The aim here is to create a single customs
union, a safer Europe and a paperless
environment for customs and trade.
The plan for turning this vision into reality is known as the MultiAnnual Strategic Plan or MASP. The MASP, which will take over ten
years to become fully implemented, requires a mix of legal, procedural and technological systems to achieve its goal. And driving this
change is a far-from-easy task.
New supply chain security legislation is part of the plan. As of 1
January 2011, the EU‘s Import Control System (ICS) will go live not
only in all EU member states but in Norway and Switzerland, too.
From this day on, economic operators will have to provide timely
electronic pre-arrival information for all goods entering or passing
through the customs territory of the security zone (the EU plus Norway and Sweden) at the first point of entry into the zone. This information will be submitted to the relevant customs administration
via an electronic Entry Summary Declaration (ENS). In addition, a
Swiss WorldCargo and its handling
agents are updating their IT systems
as one of the necessary steps for
this innovation.
Diversion Request and in some countries an Arrival Notification
will become mandatory for all air freight.
Swiss WorldCargo, in collaboration with its cargo handling
agents, has taken all the necessary steps to prepare for these innovations. ”Our IT unit will be implementing upgrades to handle the
various latest standard EDI messages such as FWB/16 (the freight
waybill), FHL/4 (the consolidation list usually provided at the house
air waybill level) and FFM/8 (the flight manifest) to support the EU‘s
new requirements,“ explains Michael Pröbsting, Project Manager
Transportation at Swiss WorldCargo. ”FWB refers to the electronic
transfer of air waybill information from agent to carrier. In addition, other customs information or OCI data elements have been
8 HIGHLIGHT MORE RED TAPE IN THE INTEREST OF SAFETY
Economic operators will have to provide electronic pre arrival information for all goods entering or passing through the customs territory of the EU ”security zone“.
integrated into the current system to comply with the new EU customs requirements.“
Swiss WorldCargo‘s handling agents around the globe, and in
Switzerland in particular, will be taking similar steps to update
their IT systems. ”They have shown great commitment to this project, and are working in partnership with our team to achieve the
results desired,“ Pröbsting adds.
”The new ICS regulation is similar to the Advance Manifest System or AMS/10+2 supply chain security initiative that was introduced in the USA in 2004 and in Canada in 2006,“ Pröbsting continues.
”China, India and South Africa (since 1 July) also require advanced
electronic reporting for security reasons. So shippers and forwarders should be used to the process by now. They must provide the
relevant data (FWB and FHL) electronically to the handling agents
before delivering the goods to their respective facilities. Otherwise, their goods can be held up by customs authorities. As strongly
customer-focused enterprises, our agents and Swiss WorldCargo
are, of course, keen to smooth the way and make ourselves as easy
to deal with as possible.“
ICS places the burden of supplying the advanced shipment information squarely on the shoulders of the carriers, not the industry. The carrier must submit the ICS message four hours prior to the
arrival of a long-haul flight and at departure (wheels up) in the case
of short-haul flights. The customs authority then performs a risk
assessment and generates a Movement Reference Number (MRN)
upon the registration of the ENS, and sends a confirmation of the
ENS registration electronically to the person who lodged the ENS
and the carrier declared therein. If the shipment is accepted locally,
upon arrival the carrier will provide the entry key in the Arrival Notification rather than the individual MRNs. Freight remaining on
board for a third country also needs an ENS. Authorized Economic
Operators (AEOs) benefit from reduced data set requirements in
the ENS.
Although related, ICS is different from the AEO supply chain security programme promulgated by the same EU regulations. The
AEO is an accreditation regime aimed at improving global security
by attempting to certify the cross-border actions of businesses and
their trading partners. In contrast, ICS is a transactional programme requiring data for EU customs filings on each and every shipment, much like the 10+2 programme in the USA, which requires
the advance filing of 12 data elements (ten from the importer of
record and two from the carrier) prior to goods being loaded on a
carrier at the point of origin. The intention of ICS and 10+2 is the
same: to secure the supply chain by evaluating shipments prior to
arrival.
Whether the new ICS rules will actually go live in all EU countries,
Norway and Switzerland on 1 January 2011 remains to be seen. The
Swiss Export Board (SECO) is currently carrying out a survey among
HIGHLIGHT MORE RED TAPE IN THE INTEREST OF SAFETY 9
its members to establish the level of interest in and commitment
to the EU e-customs project, as well as requirements to intensify
cross-border electronic data transfers.
In the meantime, the advance filing of airfreight imports from
outside the EU can be carried out via a module of e-dec, the Swiss
customs office‘s software program. Notification to other customs
offices in the case of transit goods can be effected by the Swiss customs‘ NCTS system. ”In the case of Migros, the advance filing is
done by our customs clearance agent at the airport,“ explains André Schweizer, head of customs affairs at Migros, one of the leading
retailers in Switzerland. Migros imports flowers from India, for example, using Swiss WorldCargo‘s services.
As a recent survey reveals, most global forwarders are just beginning to familiarise themselves with the subject of ICS. They feel
slightly irritated by that fact that several European states seem to be
dragging their heels here. While some airfreight agents still hope
that ICS will not actually kick off on 1 January, others have started
to sound a wake-up call within their organisations.
Every time you turn around today, it seems that there is a new
regulatory requirement. Revenue-hungry governments around
the world are updating customs codes, modernising existing technology processes and introducing new ones and changing classifications - all in the name of streamlining revenue collection and
enforcing supply chain security. The EU has been and continues to
be very active on this front. The Swiss business community, meanwhile, remains wary of whether this is all necessary.
”SWISS, as an international premium carrier, has to comply with
the legislation in all the countries it flies to or from,“ concludes Michael Pröbsting.
”A high level of security is part of our brand
image, and cargo security is a non-negotiable
priority throughout the Lufthansa Group.
So we have made sure that we and our service partners are ready for
the EU‘s new ICS regulations. We hope our customers will be ready,
too. By developing efficient standardised processes and meeting
the requirements well before the mandated deadline, we are able
to give our customers planning reliability. And to drive new efficiencies in our business, we must work towards creating a paperless
airfreight industry, too.“
Ursula Schmeling
WHAT IS ICS?
–
The Import Control System (ICS) is a systems architecture that has
been developed by the European Community for the lodging and processing of Entry Summary Declarations (ENSs) and the exchange of
messages between national customs administrations and between
them and economic operators and with the European Commission. In
certain circumstances, in accordance with CCIP Article 183a, the New
Computerised Transit System (NCTS) can be used instead for lodging
ENSs.
ICS is the third pan-European processing system introduced by the
European Commission. It follows the NCTS and the Export Control System (ECS), which have been in place since 2003.
The difference between NCTS, ECS and ICS is that the first two are
control systems - where the goods are available to and under the control of customs administrations - while ICS will help identify consignments of which the customs administrations should be aware.
Further information:
http://ec.europa.eu/ecip/index_en.htm
http://ec.europa.eu/taxation_customs/customs/procedural_aspects/general/community_code/index_en.htm
Cargo Matters - Edition 2/2010 - August 2010 - Circulation 30 000
Annual subscription: £20.00/$40.00 per issue
Publisher
Oliver Evans
Chief Cargo Officer
Editor in Chief
Bernd Maresch
Director, Head of Marketing & Strategy
Managing Editor
Silvia Cappelli
PR & Online Communication
[email protected]
Editorial Assistant for this edition
Anna Irniger
Adaptations
Paul Day
Special Guest Contributors
(in alphabetical order)
Farner Consulting AG
Joachim Ehrenthal (University of St. Gallen)
Dr. Joerg Hofstetter (University of St. Gallen)
Ursula Schmeling (Meneghin & Partners)
Advisors from Swiss WorldCargo
(in alphabetical order)
Ashan Pereira (Baurs Airservices GSA/
Swiss WorldCargo Sri Lanka)
Special thanks to:
Giovanni Nardiello (Agility), Roy Schofield
(Maldives Quality Seafood), Claudia Magri
(Luftfahrt ohne Grenzen), Claudia Mörker
(Swiss Export), Carol Widmer (Luftfahrt
ohne Grenzen), Karin Sigmund (Traxon)
If you wish to subscribe or unsubscribe to
“Cargo Matters“, please contact:
Distribution Manager
Maria Campanella
Marketing Communication
[email protected]
Production & Advertising
PRIMA
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Peter Hoffmann, PRIMA
peter.hoff[email protected]
Printing
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[email protected]
Legal disclaimer: the views expressed in
this magazine are not necessarily those of
Swiss WorldCargo
AIR FREIGHT:
A COMPETITIVE FACTOR
FOR THE SWISS ECONOMY
–
A study carried out by a team of researchers from the University of St. Gallen shows
that the airfreight flows which pass through Swiss airports are a decisive element
in Switzerland‘s appeal as a business location, and that airfreight contributes
significantly to strengthening the Swiss economy and safeguarding domestic jobs.
From the study abstract by Dr. Joerg Hofstetter and Joachim Ehrenthal (University of St. Gallen)
INDUSTRY SPECIAL UNIVERSITY ST. GALLEN 11
Based on the data provided by 217 industrial, commercial and logistics companies in Switzerland, the study entitled ”Air freight as a
competitive factor for the Swiss economy“, carried out by Dr. Joerg
Hofstetter (Vice-Director) and Joachim Ehrenthal (Doctoral Candidate) should provide an objective basis for public and private decisions on investments and regulations relating to air cargo.
In fact, despite its low volumes, Swiss air cargo deserves particular attention. Only about 0.7 of every 100 tonnes of exports leave
Switzerland by air, and only about 0.2 of every 100 tonnes of imports
enter Switzerland by air. But one in three Swiss francs of exports
leaves Switzerland by air, and one in six francs of imports enters
the country by air. Improvements in airfreight thus have a large leverage effect on the country‘s economy.
Airfreight is an essential and daily part of Swiss value chains,
too. It enables Switzerland to participate in international value
chains, as well as to open and secure source and sales markets. Air
transport via the country‘s airports allows regionally-based medium-sized enterprises in particular the opportunity to fulfil their
customers‘ orders reliably, safely and fast.
The country‘s three largest airports – Basel, Geneva and
Zurich – are especially important here. In 2008, these airports and
their 2 350 air cargo personnel handled over 500 000 tonnes of airfreight and mail. The current infrastructures and efficiency of Basel, Geneva and Zurich airports are reflected in the positive ratings
they earn from the Swiss companies surveyed.
Airfreight is primarily used for transporting high-value goods, supporting those
industries in Switzerland which provide the
highest added value and have the highest
growth rates.
The continued existence of domestic jobs in these industries depends significantly on the efficiency of air cargo: any deterioration
in such efficiency would have negative consequences for these industries and their employees.
The Swiss population benefits from air cargo not only through
its protection of highly-qualified jobs, but also in quality-of-life
terms: air cargo ensures the availability of the best products from
around the world. This is true for essential needs such as organ
transplants, as well as for the supply of consumer goods.
Air cargo also helps to maintain a broad and dense network of
long- and medium-haul air services for Switzerland and its inhabitants. In fact, cargo to and from the country is mainly transported
on passenger flights, and thus contributes directly to maintaining
the range of passenger services available to and from Switzerland:
without cargo, up to 90% of all long- and medium-haul flights serving the country would not cover their costs.
Joachim Ehrenthal
Dr. Joerg S. Hofstetter
High-value watches, Swiss made.
Attracting mobile factors of production into Switzerland is therefore vital to sustaining employment, quality of life and economic
prosperity. Switzerland‘s accessibility and its connectivity with international air cargo networks are a prerequisite for most of the
Swiss economy. Any deterioration in the efficiency of airfreight in
Switzerland threatens not only an outflow of highly-skilled jobs but
also the quality of life for large parts of the population.
If Swiss air cargo is to continue to strengthen the national economy and safeguard domestic jobs, the overall parameters for airfreight and the infrastructure it requires must be kept continually
aligned to the needs of Swiss companies - through forward-looking
investments today and constant modernisation tomorrow.
12 INDUSTRY SPECIAL UNIVERSITY ST. GALLEN
One-third of Switzerland‘s exports by value leave the country by air, and one-sixth, again measured by value, of all imports enter the country by air.
BACKGROUND AND METHODOLOGY
–
The study involved some 152 industrial and commercial companies
and 65 logistics service providers based in Switzerland. These account
for 9.25% of all Swiss exports and 25% of Swiss air cargo exports (by
value). Over a third of the survey participants come from commerce,
automobile manufacturing and the precious metals and jewellery
trades. A further 5% of the businesses polled are active in chemicals
and pharmaceuticals. The remainder come from a wide variety of
sectors. The companies range in size from highly-specialised small
and medium-sized enterprises to large corporations.
Invitations were mailed to all the relevant customers and cooperation
partners of the study‘s supporting companies, the members of
Swissmem, SCGI Pharma Switzerland and Swiss Export and the freight
forwarders operating in Switzerland. A total of 2 781 persons were
contacted, primarily logistics and airfreight managers. The response
rate was 7.8%.
Alongside the survey, annual Swiss foreign trade statistics were also
analysed. Furthermore, standardised interviews were conducted with
the major air cargo airlines operating to and from Switzerland, with
Swiss airports handling large cargo volumes (Basel, Geneva and
Zurich) and with the administrative bodies relevant for air cargo.
The Chair of Logistics Management at the University of St. Gallen
(HSG-LOG) carried out the ”Air freight as a competitive factor for the
Swiss economy“ study under the umbrella of the Center for Aviation
Competence (CFAC) of the University of St. Gallen. The study was
generously supported by: the Swiss Federal Office of Civil Aviation
(FOCA), Cargologic, Dnata Switzerland, Komitee Weltoffenes Zürich,
Panalpina, F. Hoffmann-La Roche, Swiss International Air Lines, the
Swiss International Airports Association (SIAA), the Swiss Shippers‘
Council (SSC), Swissport and the Zurich Chamber of Commerce
(ZHK).
INDUSTRY SPECIAL UNIVERSITY ST. GALLEN 13
THE KEY FINDINGS OF THE STUDY:
–
1. Air cargo is an essential and daily element of Swiss value chains.
2. 70% of Swiss companies regard airfreight in Switzerland as
a basic necessity.
3. One-third of Switzerland‘s exports by value leave Switzerland by
air, and one-sixth of all imports, again measured by value, enter
the country by air.
4. 61% of the shippers and 44% of the recipients of air cargo
expect a substantial increase in their shipments through Swiss
airports by 2030.
5. Swiss airfreight is largely transported on passenger flights that
would not be profitable without cargo‘s contribution to their
overall revenue results. The range of passenger services offered
to and from Swiss airports (especially long-haul services) is thus
directly linked to air cargo volumes and demand.
6. Most Swiss companies are satisfied with Swiss airports‘ current
infrastructure, with the services offered and the value-formoney they provide, and with the regulatory environment
regarding night movement and night driving bans.
7. The strengths of air cargo in Switzerland over other European
airports are felt to be its handling speed, the possibility of
short-notice bookings, the reachability and opening hours of
handling agents and the efficient interaction throughout the air
cargo chain.
8. The perceived weaknesses of air cargo in Switzerland compared
to elsewhere in Europe include the reduced availability of direct
flights, insufficient frequencies, the limited availability of
full-freighter services and the opening hours of the Customs
authorities.
9. Swiss companies wish to see further development of the
infrastructure at Swiss airports to improve the handling of air
cargo during peak times, and expansion of the capacity for
temperature-controlled imports and valuables exports.
10. If Swiss airports fell substantially behind other airports in Europe
in terms of their efficiency and the range of services offered, this
would have serious consequences for Switzerland. On the basis
of the study data, these would include:
a. the relocation out of Switzerland of at least 25 000 highlyskilled jobs in industry, commerce and logistics
b. a further 163 000 jobs in industry and commerce threatened
by relocation
c. a poorer supply of basic and consumer goods for the Swiss
population
d. the unprofitability of up to 90% of the long-haul flights
offered at Swiss airports
e. resulting losses in tourism due to the more limited
accessibility of Switzerland from abroad.
AIR FREIGHT VIA SWISS AIRPORTS
IS AN ESSENTIAL AND DAILY PART
OF SWISS VALUE CHAINS
–
AIR CARGO VIA
SWISS AIRPORTS IS A BASIC
NECESSITY FOR SWISS
COMPANIES‘ IMPORTS
AIR CARGO VIA
SWISS AIRPORTS IS A BASIC
NECESSITY FOR SWISS
COMPANIES‘ EXPORTS
68%
70%
essential
not essential
AIR CARGO VIA SWISS AIRPORTS IS A BASIC NECESSITY
FOR THE SWISS ECONOMY
AIR FREIGHT IN SWITZERLAND ENABLES
THE SPEEDY AND SECURE EXPORT AND
IMPORT OF HIGH-VALUE GOODS
–
AIR CARGO’S SHARE
OF SWISS IMPORTS
AIR CARGO’S SHARE
OF SWISS EXPORTS
SCHAFFHAUSEN
FRAUENFELD
ST. GALLEN
DÉLEMONT
AARAU
HERISAU
ZÜRICH
APPENZELL
SOLOTHURN
ZUG
LUZERN
NEUCHATEL
BERN
SCHWYZ
GLARUS
STANS
SARNEN
ALTDORF
CHUR
FRIBOURG
LAUSANNE
SION
BELLINZONA
1/3
1/6
value of air freight
value of freight on other modes
Every third exported Swiss Franc flies
Every sixth imported Swiss Franc flies
14 PARTNERS 10 YEARS CARGO HUB ZURICH
ZURICH AIRPORT
CELEBRATES 10 YEARS
AS A CARGO HUB
–
PARTNERS 10 YEARS CARGO HUB ZURICH 15
On 10 May 2010, ground handling agent Cargologic AG, Flughafen
Zürich AG and SWISS hosted an event which gathered the representatives from the Swiss airfreight community to celebrate the tenth
anniversary of Zurich Airport‘s cargo hub.
Cargologic took over the cargo terminal from what was then
Swisscargo ten years ago. With over 30% of all Swiss freight being
exported by air (in terms of value), the hub is now a state-of-theart centre for the safe, reliable and rapid shipment of import and
export cargo, and plays a crucial role in Switzerland‘s success as a
business location.
The importance of airfreight in Switzerland was emphasised by
Rolf Büttiker, Member of the Swiss Council of States, in his speech
at the event. Peter Widmer, Chairman of the Cargologic Board of
Directors, Peter Somaglia, Cargologic CEO, Thomas E. Kern, Flughafen Zürich CEO and Harry Hohmeister, CEO of Swiss International Air Lines, provided more information on the value and the
future of Switzerland‘s Zurich airfreight hub.
Rolf Büttiker, Member of the Swiss Council of States: ”Airfreight is a
decisive competitive factor for Switzerland as an industry location.
It strengthens the economy and secures jobs. For 70% of companies, the airfreight handling services at Swiss airports are a basic
requirement for their products to be shipped to Asia, the Middle
East and North America.“
From left: Harry Hohmeister, CEO SWISS, Thomas E. Kern (CEO Flughafen Zurich),
Rolf Büttiker (Member of the Swiss Council of States) and Peter Widmer (Chairman
of the Cargologic Board of Directors)
Harry Hohmeister: ”The Zurich airfreight hub is very important for
us. A large number of our medium and long-haul flights would not
be profitable without airfreight, or else the tickets would become so
expensive as to make flying a real luxury.“
Guests had the unique opportunity to experience the impressive variety of consignments and the implementation of comprehensive
safety and security regulations. They also saw freight handling in
action as shipments are loaded, and thus witnessed the perfect interplay of a wide variety oflogistics-related factors.
A FAST CONNECTION
FOR SENSITIVE
AND HIGH-VALUE
PRODUCTS
–
The pharmaceuticals and biotech industry has immediately recognised the advantages of the new direct connection between Zurich and San Francisco
By Farner Consulting AG
CUSTOMERS A FAST CONNECTION FOR SENSITIVE AND HIGH VALUE PRODUCTS 17
At the beginning of June 2010, Swiss WorldCargo inaugurated a
new direct connection between Zurich and San Francisco. The new
route provides fast and smooth transport services for partners and
customers to one of the most important and rapidly-growing markets and biggest cargo gateways in the whole of North America. The
city and the surrounding Bay Area are in fact home to many global
leaders in the pharmaceuticals industry.
Agility Switzerland and Unitrans International Corporation are
strategic partners which are specialised in the transport of life science and other GxP ”good practice“ products between Europe and
North America. They have aligned and positioned themselves over
the past few years to become the number-one provider of tailor-made customer solutions in this industry. Both companies have extensive expertise and experience in the pharmaceuticals and biotech
sectors, which rely heavily on temperature-controlled transport.
The two companies depend on strategic and best-in-class partners such as SWISS to expand their network to new markets. Agility
and Unitrans profit greatly from the new Swiss WorldCargo connection that allows them to leverage Swiss precision and on-time services between Switzerland and the U.S. on a daily basis.
On 2 June 2010, Unitrans consigned the first two temperaturecontrolled RKN-T2 containers from San Francisco to Basel via Zurich. The shipment consisted of highly sensitive bulk pharmaceuticals that require consistent temperature conditions of below
-20°C. The special containers used for these products allow them
to maintain a specific temperature range at all times. The slightest
interruption of the cold chain or even a simple time delay can damage these sensitive goods. The new Swiss WorldCargo ”fast lane“
between San Francisco and Basel ensures that all of these requirements are met.
In conjunction with the consignment, the empty transport vessels used for this sensitive product are transported back by Agility
Logistics Ltd. from Basel to San Francisco (via Zurich). Also on 2
June 2010, Agility loaded the first shipment of ten LD3 containers
to San Francisco.
The new Swiss connection between Zurich and San Francisco provides temperature and time-sensitive materials and fragile
equipment with a smoother and faster route to their destination.
ABOUT AGILITY
–
Agility is one of the world‘s leading providers of integrated logistics to
businesses and governments. It is a publicly traded company with close
to USD 6 billion in annual revenue and 32 000 employees in over 550
offices and 120 countries. Agility brings efficiency to supply chains in
some of the globe‘s most challenging environments, offering unmatched personal service, a global footprint and customised capabilities in
developed and emerging economies alike. For more information about
Agility, visit www.agilitylogistics.com.
Timetable details:
Zurich – San Francisco
San Francisco – Zurich
+ the following day
LX 38
LX 39
1-34567
1-34567
13:15
19:25
16:30
15:40+
ABOUT UNITRANS INTERNATIONAL
CORPORATION
–
Unitrans has been providing international logistics services since 1977
with a special focus on the pharmaceuticals, biotech, high-value electronics and aerospace industries. Unitrans is a leading provider of transportation, brokerage and logistics services in these specialty markets.
For more information please visit www.unitrans-us.com
18 SPECIAL TRANSPORTING THE TUNA
TRANSPORTING
THE TUNA
–
How, after being caught using sustainable fishing methods, the fresh yellowfin tuna
of Maldives Quality Seafood is freighted from Male to Zurich with the superior
handling and efficient express services of Swiss WorldCargo in collaboration with
Edelweiss Air.
By Silvia Cappelli
SPECIAL TRANSPORTING THE TUNA 19
Maldives Quality Seafood: the fish processing facilities
Tuna fishing made the headlines last year with the release of the
documentary ‘The End of the Line’, which examines the imminent
extinction of bluefin tuna, brought on by overfishing due the increasing demand for sushi and sashimi in Western countries. At
the time, some press reports implied that all tuna were bluefin,
canned, in sushi and in sandwiches. But we have some good news
here: most tuna is of the skipjack or yellowfin type, which are both
available from sustainable sources – like the tropical waters of the
Maldives archipelago.
“The use of high-tech fishing methods, including nets, is illegal
in the Maldives,” says Roy Schofield, Managing Director of Maldives Quality Seafood, a leading exporter of yellowfin and skipjack
tuna which is based in Male. With the local abundance of aquatic
life including tuna, grouper, dolphin fish, barracuda, rainbow runner, trevally, squirrelfish and more, fishing is the country’s secondbiggest industry, and employs half the nation’s workforce. And the
fishing methods used are still the traditional ones, including pole
and line for tuna.
This is a selective and therefore more sustainable way to catch
tuna, as only fish of a certain size are caught, leaving younger fish to
grow to spawning age and thus replenish the stocks. Small bait fish
are thrown over the side of the boat to lure the tuna to the surface.
The fishermen use the acceleration of the fish as they race to get
their prey, hook them and fling them onto the ship‘s flat deck.
Fish production in the Maldives was about 100 000 tonnes in
2009, most of which was skipjack tuna. More than 40% of this is
exported, largely to Sri Lanka, Japan, Hong Kong, Thailand and
the European Union. Fresh, chilled, frozen, dried, salted and canned tuna make up about 90% of all the Maldives’ marine product
A fishing boat using the pole and line method
exports. Of these, Maldives Quality Seafood currently accounts for
some 30 to 50 tonnes of yellowfin tuna exports every month.
With 38 employees from different countries, the company started its export operations in August 2009, just as Male was added to
the Swiss WorldCargo network thanks to SWISS’s comprehensive
collaboration agreement with leisure airline Edelweiss Air, with an
average of 1 to 2 tons per flight.
“Given the unpredictability of catches, our business relies on two
main factors: the availability of last-minute capacity and fast connections,” says Schofield, a seasoned professional who can draw on
30 years of experience. “Air transportation is one of the most critical
links in the fresh tuna supply chain. That’s why we only work with
carriers that can ensure high-quality handling processes and efficient express services.”
“The introduction of a weekly direct connection from Male to
Zurich by Swiss WorldCargo and Edelweiss Air has played a key role
CARGO A LA PLAYA!
–
8 SUNNY NEW DESTINATIONS WORLDWIDE.
Here comes the sun! Our network now has eight new dream destinations.
Together with Edelweiss Air, we will now also fly your cargo to Cancun,
Punta Cana, Puerto Plata, Santo Domingo, Nairobi, Mombasa, Goa and Male.
We care for your cargo.
SWISSWORLDCARGO.COM
SPECIAL TRANSPORTING THE TUNA 21
Swiss WorldCargo in Colombo (Sri Lanka) represented by Baurs Air Service Ltd.
Fresh yellow fin tuna ready to be packed and transported
by Edelweiss Air.
in the success of our business out of the Maldives,” Schofield continues. “The operations are run by the Swiss WorldCargo team in Colombo (Sri Lanka), who are always available to us to find solutions
to last-minute handling problems. If it wasn’t for them, most of our
shipments would have been a failure, due to the poor handling conditions at Male Airport.”
Prior to shipment, each fish is graded for freshness, colour, fat
and shape to determine whether it is sashimi-grade or cooking-grade. Unlike frozen fish, for which dry ice can be used, fresh tuna has
to be refrigerated with wet ice or gel ice in special containers. Once
in Zurich, and further on in Frankfurt, London, Paris, Amsterdam
or Milan, it is rushed to the best restaurants by cool truck.
Swiss WorldCargo often carries shipments of tuna from other
stations, too, such as Johannesburg, Muscat and Barcelona via Zurich to Tokyo Narita. If speed – through fast transfer times – is by
far the greatest benefit offered by SWISS’s airfreight division, Swiss
WorldCargo also ensures optimum transportation conditions that
include proper packing and temperature control throughout the
journey and special storage at the cargo premises of the departure
and transfer airports.
Timetable and further information at
www.edelweissair.ch or www.swissworldcargo.com
How can I buy sustainably-caught fish?
Identifying which fish come from sustainable sources is extremely
difficult. Because of the difficulties in accurately estimating fish populations and because it is very difficult to trace the supply of fish
from the ocean to the shop, there is no widely used truly effective
“green label” that consumers can look for on fish products, as there
is for example with wood products (the FSC logo). Always asking the
person you buy fish from where and how their fish are caught is a
good general rule. Otherwise look out for the MSC Logo (msc.org)
which is recommended by WWF.
How can I find out more about the state of global tuna
stocks?
The International Seafood Sustainability Foundation, a global partnership among leaders in science, the tuna industry and the WWF, undertakes science-based initiatives for the long-term conservation and
sustainable use of tuna stocks, reducing bycatch and promoting ecosystem health. The ISS Foundation compiles comprehensive reports
which are available at http://www.iss-foundation.org
The End of the Line
“The End of the Line“, the first major feature-length documentary to
reveal the impact of overfishing on our oceans, had its world premiere at the Sundance Film Festival in the World Cinema Documentary
Competition in 2009. Filmed over two years, the documentary follows
investigative reporter Charles Clover as he confronts politicians and
celebrity restaurateurs who exhibit little regard for the damage they
are doing to the oceans.
INFO GUIDE 23
FROM BLOGISTICS
THE AIR CARGO BLOG
BY OLIVER EVANS
WHEN LIN GOA LAX CLA RID TYE
–
Remember the enthusiastic New York Times article at the end of
January, conveying how globalisation would still be a lame duck without the speed and precision of air cargo? And the positive turn
recently taken in the discussion on night flight regulations in Germany?
No?
Finally, some cargo executives are getting their voices heard (and
their messages understood). Finally, we managed to get this topic
onto the agenda of IATA at our last global meeting in Vancouver in
March. Finally, we discover that we have a greater wealth of different communication channels to choose from today than we have
ever had before.
Me neither. Actually, none of the above happened (or anything in
that general direction).
And maybe, just maybe, we are about to realise how often we actually sound (and especially write) more like Martians with a severe
hiccup.
It is obvious: we as an industry are not very good at making our
point - with the press, with politicians or with our own airline CEOs,
let alone the public.
Did I make myself clear?
TKS for TNGN in,
But why is our voice not heard?
Oliver
Well, just listen to it: we say (for instance) that ”IATA is liaising with
TIACA, FIATA and the WCO to ensure that the CCSP imposed upon
our industry by the US government can be implemented smoothly.
Furthermore by means of C2K we are exchanging shipment quality
data so that our FWB, RCS, DEP (which is FAP) and RCS are fully
transparent.“
Jargon is all well and good, and shorthand makes for streamlined
communications. But we have developed a fully-grown forest of acronyms, three-letter codes and abbreviations - all the while wondering why the heck it is so difficult to convey essential explanations
of issues within our own industry, let alone to outsiders.
The truth is, the more we try to explain, the less intelligible we are.
And airline CEOs, politicians and journalists don‘t have too much
time or patience to listen to us.
So are you still wondering why we remain the hidden, forgotten engine of world trade?
Yes there is hope.
Visit swissworldcargo.com/blogistics and check out the new look &
feel and improved functionality!
Find Swiss WorldCargo on Facebook and Twitter
Forwarding sharp analysis
to the smart executive
INFO GUIDE 25
LUFTFAHRT OHNE GRENZEN SCHWEIZ:
AN ”AID TRAVEL AGENCY“
–
Overcapacities and unused flown cargo space are a constant issue
with any airfreight carrier. The Luftfahrt ohne Grenzen Schweiz association aims to liaise between the transporters and various aid
and relief organisations, to marry the former‘s spare capacities
with the latter‘s transport needs.
Overcapacities and underutilised production are a bane of any
transport company, be it a railway, an airline or a waterborne operation. And it was to make optimum use of these spare capacities
that Luftfahrt ohne Grenzen Schweiz (literally ”Aviation Without
Borders Switzerland“) was formed. The association, which is also
supported by Swiss WorldCargo, aims to establish a network of regular transport partners to whom it can turn whenever aid needs to
be shipped to a developing region - not only in the wake of a natural
disaster, but for longer-term relief and development projects, too.
Founded in October 2008, Luftfahrt ohne Grenzen Schweiz has
set itself the objective of acting as a hub between aid and relief organisations and the transport companies. The association is part of
a network of like-minded entities based in various European countries; and it collaborates particularly closely with Luftfahrt ohne
Grenzen e.V., one of Germany‘s best-known humanitarian organisations.
Luftfahrt ohne Grenzen Schweiz aims to serve as a kind of ”travel
agency“, marrying the demand among aid and relief organisations
for low-cost transportation with the empty space available on existing flights, or looking elsewhere for the most reasonable shipping
terms. It‘s a role that should benefit all the parties involved: the
transport providers, who can make meaningful use of their excess
capacity and devote it to humanitarian causes, and the relief organisations, who no longer need to search for their transport partners
themselves, and have a good chance of getting their supplies to
their destinations for less.
TRAXON EUROPE:
STANDARDISING PROCESSES FOR SWISS
–
For almost a decade now, Swiss WorldCargo has relied on TRAXON
Europe for messaging services that are tailored to the airfreight industry.
Host-to-host (EDI) messaging facilities are an
integral part of Swiss
WorldCargo‘s service offering. SWISS‘s airfreight
division is continually optimising its electronic services in collaboration with suppliers to help simplify the cargo forwarder‘s working
day. Continuing efforts to reduce paperwork are good for the environment, too.
Eindrücke vom Januar 2010 aus Haitis Hauptstadt Port-au-Prince nach dem schweren
Erdbeben (Quelle: Diakonie Katastrophenhilfe)
Luftfahrt ohne Grenzen Schweiz is still in its early phases. The association is currently looking for aid and relief organisations with
a need for transport capacity, and for transportation partners who
are willing to get involved in humanitarian work. It is also seeking
members and sponsors to finance its own activities: its executive
committee is currently working on an entirely voluntary basis.
Luftfahrt ohne Grenzen (CH)
Kempterstrasse 5, 8032 Zurich
Phone +41 (0)44 380 0045
[email protected]
www.luftfahrtohnegrenzen.ch
HELPING HAITI
–
Following the Haitian earthquake in January of this year, Luftfahrt ohne
Grenzen Schweiz helped enable six members of two Swiss-based relief
organisations to travel to the neighbouring Dominican Republic. This
was followed a few days later by the shipment of ten tonnes of medical
supplies from the Humedica organisation. The costs of the tickets and
the airfreight shipment were met by Edelweiss Air.
Easy-to-access cost-effective EDI messaging also helps to advance
the cause of two air cargo initiatives promoted by Swiss WorldCargo and TRAXON Europe: e-freight and Cargo 2000. Since February
2009, SWISS has performed e-freight-compliant transactions on various trade lanes.
With TRAXON Europe, which has been Swiss WorldCargo‘s exclusive provider of EDI messaging since 1 May, Swiss WorldCargo
aims to make its increasingly standardised processes faster and
more streamlined. TRAXON‘s worldwide network ensures a stable
interchange of messages between logistics partners and the air cargo carrier. The services provided cover e-booking, air waybill data
transfer, status information and consolidation list transmission for
Customs. The partnership is delivering greater cost-efficiency for
Swiss WorldCargo, too.
26 INFO GUIDE
THE SWISS TRANSPORT MUSEUM
IN LUCERNE REOPENED ITS
AVIATION & SPACE TRAVEL HALL.
AMONG THE MANY HIGHLIGHTS
OF THE TOTALLY-REFURBISHED
MUSEUM SPACE IS A NEW EXHIBIT
ALL ABOUT SWISS
–
This year‘s 100th anniversary of the beginnings of Swiss aviation
has proved reason enough to totally revamp the museum‘s existing aviation and space travel displays. As a result, while existing
exhibits (many of them offering their own testimony to the story
of Swiss aviation over the years) have been carefully retained, they
have now been joined by numerous new attractions.
SWISS, as one of the prime partners in the centennial celebrations, has made a special contribution to the new-look museum.
The Aviation & Space Travel Hall now boasts an attractive exhibit
enabling visitors to experience Swiss air travel today. The exhibit
consists of a full-size fuselage cross-section from an Airbus A340, a
Business Lounge and a replica cabin section, allowing the visitor to
enter and enjoy the SWISS airline world.
The overall aim of the refurbishment and the new displays is to
tell the story of Swiss aviation, and underline the importance of air
travel now and in the future, to the broadest possible public: young
and old, and families, schools and further groups alike.
CUSTOMER SATISFACTION SURVEY 2010
–
All the results will be soon available on swissworldcargo.com
Most common associations with Swiss WordCargo
(open comment):
PRECISION (34)
EXCELLENT/GOOD
SERVICE (364)
RELIABILITY (253)
PUNCTUALITY (53)
QUALITY (75)
VISIT SWISSWORLDCARGO.COM
AND WIN...
–
Get on swissworldcargo.com/Cargo Matters and find out how
to win an A340 model with the exclusive ”flower power“ livery
Terms and conditions: All participants
must fully state their first name, last name,
company, function, mailing address and email address to take part. The winner will
be informed directly, and their name will be
published in the next issue of Cargo Matters.
Employees of Swiss International Air Lines
Ltd. (including Swiss WorldCargo’s GSAs)
and their relatives may not participate. All
rights are reserved, and there shall be no recourse to any legal action.
AND THE WINNER IS....
–
The watch offered in out last issue‘s contest was won by
Balasubramaniam Parameswaran
from Hellmann Worldwide Logistics India Pvt Ltd
INFO GUIDE 27
Claudia Moerker, Managing Director,
Swiss Export Association
SWISS EXPORT DAY
–
SWISS EXPORT:
SUPRANATIONAL EXPERTISE
–
The 6th Swiss Export Day was held on Tuesday 1 June at Veranstaltungshalle Stahlgiesserei in Schaffhausen. The highlights of this
year‘s event, which went under the motto of ”Create Global Visions“, included a presentation by Ernesto Bertarelli, entrepreneur
and president of the Alinghi sailing team, on the occasion of team‘s
tenth anniversary, and a speech by Yves Serra, CEO of Georg Fischer
AG, on his company‘s visions and plans. The event, which was held
in Schaffhausen and attracted over 450 attendees, was moderated
by Reto Brennwald of Swiss TV.
The varied programme (which included a visit to Georg Fischer
Piping Systems‘ production facility), the structured exchanges of
views and experiences at the special lunches and the breathtaking
crane-hook acrobatics of the Duo Tr‘espace all offered substantial
food for thought and discussion at the event itself, the information
fair and the ”export lounge“. All in all, this latest Swiss Export Day
was another out-and-out success.
The Swiss Export Association has developed into Switzerland‘s biggest
private export promoter since it was established in 1973. The association is constantly realigning its products and services to changed, changing and future export market needs.
Swiss export actively promotes export activities of Swiss companies
and represents the medium-sized export industry and their interests
towards authorities. In particular, Swiss Export is able to offer effective
support for a systematic, consistent conception and implementation of
market strategies. Also, members of Swiss Export have the opportunity
to use the platform to advertise their products or as a forum for an
exchange of experience.
Among other things, Swiss Export services include:
Training and professional development: for decades, Swiss
Export has been the leading provider of seminars and courses with
respect to foreign trade.
Export consulting: Swiss Export has at its disposal a large network
of correspondents, and is guarantor of affordable export consulting.
Publications: Swiss Export publishes the swiss export journal, a
Swiss journal of foreign trade, and the „swiss exporter“, a bulletin
for members issued once a month.
Internet: Through www.swisstrade.com, Swiss Export offers an
attractive opportunity for enterprises to gain world wide presence
by means of multilingual listing.
For further information on markets, events and membership, please
visit www.swiss-export.com. To arrange a personal consultation, feel
free to call on +41 (0)44 204 3484 or mail at [email protected]
The Swiss Export Association
Staffelstrasse 8 CH-8045 Zurich
www.swiss-export.com
ALL YOUR CONSIGNMENTS.
IN EVERY DIRECTION.
AT ONE GLANCE.
–You‘re just a click away from a real-time update on how your
freight navigates the world. With our online tracking system at
swissworldcargo.com
SWISSWORLDCARGO.COM
INFO GUIDE 29
ORGANISATIONAL CHANGES
AT SWISS WORLDCARGO
–
Area Management Asia, Middle East & Africa
Tod Mawhinney has been appointed to succeed Edwin Cheung
(who will retire at the end of the year) as Regional Cargo Manager
Far East based in Hong Kong. As a consequence thereof, a job swap
will be effected between European Area Management and Intercontinental Area Management, and Alain Guerin will take over Sales &
Marketing Europe, based in Zurich.
Vasco Furtado, Country Manager Saudi Arabia, Bangladesh, Pakistan & Sri Lanka, retired in June.
Area Management The Americas
The addition of San Francisco to the SWISS network has brought
both opportunities and additional challenges for our cargo organisation. Dennis Crasto has taken over as Regional Manager Northwest USA. Dennis is supported in his new capacity by Mary Oborn
(Account Manager) along with Frances Walker and Daniel Frankal
(Inside Sales & Reservations).
Rene Brechbuehl has assumed the position of Marketing Manager Americas. He comes to his new position from Cargo Accounting, which he successfully managed for over 12 years. Heide Giraldi, Rene‘s previous deputy, now has the responsibility of overseeing
Cargo Accounting Americas.
In Montreal, Youssef Terouz has joined our Inside Sales & Reservations team.
From top clockwise:
Tod Mawhinney,
Alain Guerin,
Bernd Maresch,
Dieter Vranckx
Management team and Central Services Group
Dieter Vranckx, Managing Director Asia, Middle East & Africa, will
be leaving the company to become Regional Director USA Midwest & Canada at Lufthansa Cargo. He assumes his new duties on
1 September.
Bernd Maresch, currently Director of Marketing & Strategy, will
be leaving Swiss WorldCargo on 1 October to become actively involved in his own business.
Further details about the reorganisation of CSG will follow
soon.
Big
Dreams
don’t need
big budgets
If your marketing budget vanishes into thin air, it’s time to call us.
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PIC MISSING
TIME TO SWISS YOUR CARGO
–
People say a lot of things about the Swiss: that we have a penchant for perfection.
That we are obsessed with quality. That our reliability borders on stubbornness.
And what do we say in reply? We say it’s all true. Which is why, with us, your cargo is
in the best possible hands – from storage and transportation up until the moment it
arrives, right on time. Because no matter which of our 150 destinations your delivery
is headed for – our Swiss values will be on board too. We care for your cargo.
SWISSWORLDCARGO.COM