The New Standard of Caring

(800) 766-2025
www.midwestdental.com
The New Standard of Caring
™
Helps Prevent Caries, Gingivitis and Treats Sensitivity
Enamelon® Preventive Treatment Gel (970 ppm F) is the new standard of caring. A safe
and effective alternative to both 5000 ppm fluoride toothpastes and remineralizing
pastes, Enamelon helps to prevent caries, gingivitis and treat sensitivity.
• Exclusive formula combines stabilized stannous fluoride with ACP technology
• More protection with less fluoride2
• 2x greater fluoride uptake than 5000 ppm fluoride toothpastes2
• 3x greater resistance to acid challenges1
• Features Ultramulsion®, a patented saliva-soluble coating that moisturizes
and soothes oral soft tissues
• Great tasting mint flavor, no Sodium Lauryl Sulfate (SLS), abrasive-free,
gluten-free and dye-free
Ordering Information
Special Offers
(452-1500) Enamelon® Preventive Treatment Gel Each . . . . . . . . . . . $11.95
0.40% Stannous Fluoride
12+ . . . . . . . . . . . . $11.50
4.0 oz (113 g) Clean Mint
BONUS! 0.75 oz toothpaste included with each tube of gel!
(316-1000) Enamelon® Fluoride Toothpaste
0.45% Stannous Fluoride
4.3 oz (122 g) Mint Breeze
Case (12) . . . . . . . $74.95
(316-1005) Enamelon® Fluoride Toothpaste
0.45% Stannous Fluoride
0.75 oz (21.2 g) Mint Breeze
Case (24) . . . . . . . $40.95
Buy 2 cases (24 tubes) of Enamelon
Treatment Gel, get a case of
Enamelon 0.75 oz Toothpaste FREE!*
Buy 4 cases of Enamelon Toothpaste
(0.75 oz or 4.0 oz),
Get 1 case of the same FREE!*
* To receive your free merchandise, forward a copy of your MIDWEST DENTAL invoice indicating appropriate purchase(s) to Premier Redemption Center, P.O. Box 640, Plymouth Meeting, PA 19462-0640. FAX: 888-627-6160.
Email: [email protected]. Offers valid in U.S. only. Indicate free goods of equal or lesser value. Offer valid 9/1/14 through 12/31/14 unless otherwise indicated. Redeem by 1/15/15. Subject to change or cancellation
without notice. Premier reserves the right to substitute free goods. May not be combined with other offers.
Discover the Enamelon® Advantage
Enamelon Preventive Treatment Gel is formulated with stabilized stannous fluoride optimized with calcium
and phosphate ions to offer an effective home-use treatment plan for caries, gingivitis and sensitivity relief.
The gentle, non-abrasive formula utilizes the remineralizing technology of Amorphous Calcium Phosphate
(ACP) and contains Ultramulsion® and mucoadhesive co-polymers, a unique combination that increases
substantivity and creates a great mouth-feel.
Enamelon Preventive Treatment Gel provides 3x greater reduction of enamel solubility with
twice as much fluoride uptake as 5000 ppm F toothpastes.
3x greater reduction of enamel solubility
More protection with less fluoride
Enamel Solubility Reduction FDA Method #331
Enamel Fluoride Uptake (ppm F) FDA Method #402
Negative Control (Water) recorded a -5.45% Enamel Solubility Reduction
In-vitro testing shows that Enamelon® reduces the
solubility of enamel, preventing demineralization of
the tooth surface when exposed to acids, providing
3x greater protection against acid challenges.
Enamelon® provides over 2x more beneficial
fluoride with only one-fifth the amount contained
in 5000 ppm fluoride toothpastes.
The result is more protection with less fluoride exposure!
Prevent and Treat Sensitivity
Enamelon® creates a physical barrier that covers open
dentinal tubules to prevent external stimuli from causing
pain or discomfort. The combination of stannous (tin)
ions along with fluoride, calcium and phosphate salts,
have proven effective for tubule occlusion.
Backscattered Electron
Analysis
Secondary Electron
Analysis
“Great-tasting science! ”
“GREAT-TASTING SCIENCE! ”
SEM of the occluded dentinal tubules after day 5
(10 applications) with Enamelon.
10 µm Mag = 1.00 K, XEHT = 20.00 kV
Enamelon® provides an effective solution in the fight against gingivitis
Gingivitis is widespread among the adult population. Stannous fluoride inhibits bacterial adhesion and growth
and has been clinically demonstrated to reduce plaque more than sodium fluoride.3
Premier® Dental Products Company • 1710 Romano Drive, Plymouth Meeting, PA 19462, USA
Phone 888-670-6100 • 610-239-6000 • Fax 610-239-6171 • www.premusa.com • E-mail: [email protected]
1. Schemehorn BR, DiMarino JC, Movahed N. Comparison of the Enamel Solubility Reduction from Various Prescription and OTC Fluoride Toothpastes and Gels. Journal of Clinical Dentistry, 2014;25:61-4. / 2. Schemehorn BR,
DiMarino JC, Movahed N. Comparison of the Incipient Lesion Enamel Fluoride Uptake from Various Prescription and OTC Fluoride Toothpastes and Gels. Journal of Clinical Dentistry, 2014;25:57–60. / 3. Tinanoff, N. Review of
the Antimicrobial action of Stannous Fluoride. J Clint Dent,1990, 22-27 / Enamelon® United States Patent Numbers: US 5,993,784, US 5,711,936, US 5,651,959 and other patents pending. Made in U.S.A. / Ultramulsion® is a registered
trademark of WhiteHill Oral Technologies, Inc. / Clinpro™ and MI Paste Plus™ are not trademarks of Premier® Dental Products Company.
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