multi-media capabilities

IS EVERYWHERE YOUR CUSTOMER IS
multi-media capabilities
Traditional Home delivers content across multiple platforms to engage your
customer everywhere she’s looking for design ideas0 and inspiration including
digital, mobile, experiential events, database, social media, blogs—and more.
Innovative Marketing Opportunities
•P
restigious National Showhouse Tour
> Nashville
> Atlanta
> The Hamptons
> Napa Valley
> New York City
•C
lassic Woman Awards
•N
apa Valley Film Festival
•C
ustom Showroom + Retail Events
• Database Marketing Opportunities
• Proprietary Research
• Digital + Social Opportunities
> Facebook Chats
> Custom Pinterest Programs
> Twitter Parties
> Blogger + Designer Integration
> Augmented Reality (Blippar)
> Custom Video
• T
RADhome—our exclusive
online magazine
NewTrad
Desıgners
Insta
Spring 2014
DELIVERS CONTENT ACROSS MULITPLE PLATFORMS
multi-media capabilities
Traditional Home offers a multi-touch point menu
of enhanced capabilities to connect your brand
with design enthusiasts and design professionals
across numerous integrated platforms.
$
Linda Davidson
McLean, Virginia
Our Military Kids
www.ourmilitarykids.org
WEALTH
vs.
WORTH
How affluent spending patterns
begin at home—and go far beyond
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AN ONGOING LOOK INTO THE LIVES OF THE AFFLUENTS
SPONSORED BY TRADITIONAL HOME MAGAZINE
A proprietary
study conducted
by THINKBRANDNEW
A proprietary study conducted
by THINKBRANDNEW
for Traditional
Home © 2012
for Traditional Home © 2012
Displayed in Linda Davidson’s office are
the words that inspire her: “A hundred
years from now it will not matter what my
bank account was, the sort of house I lived
in, or the kind of car I drove … but the world
will be different because I was important in
the life of a child.”
Serendipity led Linda to found Our
Military Kids in 2004. While she was using
her business expertise from her former
career at IBM to help a friend organize a
military nonprofit organization, she noticed
a disturbing trend: When National Guard
and Reserve members went overseas, their
families suffered a gap in services. Before
9/11, these soldiers were often sent to help
after natural disasters. But deployments to
wars in Iraq and Afghanistan brought new
problems. Because families of the
deployed often did not live close to military
bases, they felt isolated. Dips in pay caused
by the change from civilian to military duty
sometimes forced the elimination of kids’
extracurricular activities.
Our Military Kids fills this gap. Recently,
Linda heard from the grandfather of a boy
living with his grandparents while his
mother was deployed as a medic. He called
when his grandson returned from the
summer camp arranged by Our Military
Kids, tearful with gratitude. “He had been
afraid the boy would hurt himself, but
camp refocused him, blew off some of his
anger, and gave him new pride in his
mom,” Linda recalls.
Linda launched her agency in Virginia,
then took it national. But she didn’t stop
there. Seeing the invisible wounds of the
children of wounded warriors, she included
them, too. Our Military Kids has provided
$14 million in piano lessons, sports
programs, tutoring, and hope to what our
brave servicemen and women hold most
dear: their children.
“Blair” chair by Hancock & Moore.
Silver jewelry from DeLatori.
Makeup from Elizabeth Arden:
Color Intrigue Cheekcolor in Pink
Glow, Beautiful Color Eyeshadow in
Sparkling Sable and Sterling,
Ceramide Lash Extending Treatment
Mascara in Black.
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TAKE 5 SOLUTIONS, LLC • 2385 NW Executive Center Drive, Suite 320 Boca Raton, FL 33431
!
Original Content
Industry Influencers
Social Media
Digital/Mobile
• Print
> Circulation: 850,000
> Audience: 4.6 million
• tradhomemag.com
> 100% original editorial
content
> 19+ million page views
and 150,000 unique
visitors
> 8
2+ million
social media
impressions
•Custom Video
•Custom Projects/Content
•
Designer Connections
•
Blogger Network
> National Media Sponsor
of the Design Bloggers
Conference
> Design Blogger Network
•Design Incubation Program
•Nearly 2 million friends
and followers with
HIGH engagement
• OnTablet
> 13,000 monthly on Apple
newsstand, Zinio, Google
Play, Nook Color and
Kindle Fire
• Responsive Design Website
(traditionalhome.com)
> Average of 350,000
uniques and 4+ million
page views/month
• Blippar enhanced editorial
and advertising
Insta
Consumer Insights
•Custom Research
•Meredith Research
Solutions
•Traditional Home
Reader Panel
Ad Results
• Database Marketing
• S
tarch
• Ad Lab
Experiential Events
75,000+ design enthusiasts
attend Traditional Home
events yearly
• National Showhouse Tour
• Classic Women Awards
• Napa Valley Film Festival
• Custom Showroom Events
multi-media capabilities
Delivering the Next Generation of Design Lovers
Traditional Home delivers more than just print readers. We’ve tapped the next
generation of design lovers who turn to the web to source, share and shop! Our
editors created TRADhome to deliver more of what young design enthusiasts
love: inspiring projects to save or share with friends, and the ability shop online
for the newest products on the market.
In 2011, Traditional Home launched TRADhome—an entirely
new, digital-only e-zine that celebrates today’s evolved
traditional aesthetic and coincides perfectly with the huge
resurgence of all things classic in our culture.
• 100% original content free to consumers
• Easy-to-use web-based platform—from any desktop,
tablet or mobile device
• Creative interactive and e-commerce opportunities
• Links from edit and advertising
On average, TRADhome has generated:
• 19 million pageviews
• 150,000+ unique visitors • Average Time on Site: 14 minutes
• More than 82 million media impressions
d
DNe
esıwgnTraers
Edit and advertising in TRADhome is
completely interactive and may include:
• Embedded video
• Pop-ups • Slideshows
• Video with hot spots
Spring 2014
Timing
• Four issues in 2014: February, May, August, November
• Each issue is live for three (3) months
EXCLUSIVE: MEET OUR 10 RISING STARS OF DESIGN p22
May 2015
COLOR
SET A RESTFUL
MOOD WITH
SILVERY BLUES
p44
spring
fresh
&
fabulous
WHAT MAKES
DREW BARRYMORE
TRADITIONAL?
p144
BE INSPIRED!
DECORATING IDEAS
FOR EVERY ROOM
IN YOUR HOME
For more information, please contact your sales representative or
Beth McDonough, Publisher, at 212.551.7079 or [email protected].
16
STYLISH STRATEGIES
FOR A CLUTTER-FREE
KITCHEN AND BATH
4.15