THE FINEST BRAND OF CHYAWANPRASH

THE FINEST BRAND OF CHYAWANPRASH
by
Dr. Ketan Bhapkar - B A M S,
MBA (Ayurved Pharmacy),
Diploma (International Trade),
PGDBM (Marketing)
Executive - International Operations
Shree Dhootapapeshwar Ltd.
Need for Ayurvedic Rejuvenation
Quest for a long, healthy and a life full of vitality has been the effort of human beings since
time immemorial. Rejuvenation therapies have been at the forefront of these efforts. Rejuvenation has become a very important term in today's hectic lifestyle. Everyone wants to be
young and efficient for the as long as possible. No one can afford a diseased and uneasy life
and everyone is interested to keep the aging process at bay. In such a scenario maintenance of
positive health becomes a prime factor of attention. However, today's lifestyle and eating
habits do not suffice to maintain a fit and vital body.
Help is available in the form of Chyawanprash, an ancient Ayurvedic health tonic. Widely used
in India it is a rejuvenating, energizing and immunity boosting recipe. Chyawanprash is often
called "the elixir of life" due to its numerous nutritional properties and benefits to the body.
Rasayana Therapy
Ayurved often referred to as the Science of Life is a compilation of deep knowledge and
experiential wisdom. Updated time and again as per changes in human needs through the
ages its basic principles are even today just as valid as they were at the beginning of mankind.
Ayurved has 8 branches & some very important treatise which prescribe the philosophies,
lifestyles and recipe’s one needs to adopt for a health life. Two important texts - Charak
Samhita and Sharangdhar Samhita describe Chyawanprash thus - “…this is that very Chyawanprash, the elixir of the Rishi Chyavan, which is celebrated as the highest Rasayan…”
Rasayana (rejuvenation) is one of them. Rasa has different meanings like "taste“, “essence",
"flavor”, ”juice”, or “emotion", but is not limited to any of these. In therapeutic process Rasa is
concerned with the conservation, transformation, and revitalization of energy. Rasa nourishes
our body, boosts immunity and helps to keep the body and mind in best of health. Rasayana
describes an herbal preparation that promotes a youthful state of physical and mental health
and expands happiness. Rasayana herbs have high levels of both safety for daily use and
effectiveness.
Chyawanprash - The premier Rasayana
Chyawanprash the premier Rasayan is useful for all age groups - in Balyavastha (childhood),
Yuvavastha (youth) and Vruddhavastha (senior citizenship), in Balyavastha (childhood), it
helps proper growth and improves grasping power, in Yuvavastha (young age) it helps to
maintain vigor and vitality and in Vardhakyavastha (old age) it helps maintain strength and
performance of the body and mind. Chyawanprash has a quality of Vayasthapan that is to
retard aging of the body tissues and keep them optimally functional for a longer duration.
Vitaprash - The finest brand of Chyawanprash
Vitaprash is Chyawanprash enriched with the power of saffron in the brand name of
Vitaprash. Vitaprash is a brown-colored, sticky paste with the consistency of jam and a
sweet/sour/spicy taste and is specifically formulated with more than 42 carefully chosen
herbs (including Amla or Indian Goosebery as the key ingredient) to nourish all the Saptadhatus viz. Rasa, Rakta, Mansa, Meda, Asthi, Majja and Shukra.
Key Benefits
- Vitaprash is a rejuvenative and protects the body against three kinds of doshas.
- Regular intake of Vitaprash strengthens digestion, absorption and assimilation of food. It
eases constipation.
- Vitaprash's basic ingredient amla is the richest natural source of Vitamin C. Ascorbic acid,
commonly known as vitamin C is known to benefit the immune system and helps fight
against common cold and respiratory infections.
- Vitaprash is also beneficial to the heart and the brain. It acts as a memory booster.
- It also works as an antioxidant, thus slowing down the aging process.
- It is believed that Vitaprash purifies blood, eliminates toxins and is beneficial to liver.
- It is also said to fight bacterial skin infections and improve complexion.
- It promotes absorption of calcium, leading to stronger bones and teeth.
- It also improves muscle tone by enhancing protein synthesis.
- It is especially beneficial for cough and asthma patients.
- It enhances fertility and keeps menstruation regular.
Directions for use
Vitaprash can be eaten directly (one or two teaspoons per day), followed by a glass of warm
milk or water to wash it down. It can be used like any other jam, spread onto crackers or
bread. Even though no strict diet is administered during the intake of Vitaprash it is always
advised to drink a glass of milk after each intake of the above. Vitaprash intake is usually done
once in a day after breakfast or after dinner. Ayurveda enthusiasts of course prefer to take
Vitaprash before dawn on an empty stomach and do not have any other intake for atleast 30
minutes after consuming the same.
Quality Standards
Vitaprash is manufactured by Shree Dhootapapeshwar Limited, Mumbai, India as per the
exacting standards of Ayurved to meet global quality requirements. Herbal raw materials as
well as the finished product undergo a series of checks and are backed by a Quality Assurance
Certificate.
Shree Dhootapapeshwar Ltd. is an organisation with a history of more than 135 years in
Ayurvedic manufacturing, research and education. With this rich history of traditional excellence Shree Dhootapapeshwar is committed to manufacturing Ayurvedic formulations
suitable for the world consumer.
for more information, kindly visit www.vitaprash.com