Media Kit 2015 - Utah Media Group

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Media Kit 2015 - Utah Media Group
Media Kit 2015
Contents
Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
About Utah Media Group . . . . . . . . . . . . . . . . . . . . . . . . 4
Daily Newspaper Sections . . . . . . . . . . . . . . . . . . . . . . 14
Market Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Ad Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Newspaper Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Digital Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Reader Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Creative Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Newspaper vs. TV & Radio . . . . . . . . . . . . . . . . . . . . . . . 8
Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Niche and Targeted Publications . . . . . . . . . . . . . . . . . 9
Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Save Now- Shared Mail
Direct Mail Campaigns
Print Advertising
Money Bag
Reverse Publication
Targeted/Niche Publication
Custom Publications
MediaOne Real Estate
UtahMore.com
Virtual Home Tours
Real Estate Inventory Listing Solutions
Zip Code Level Ad Targeting
Print Advertising
Newspaper Inserts
Front Page Sticker Notes
Special Publication Advertising
Cover Wraps (Spadea)
Event/EXPO Solutions
Marketplace
Community Zoning
E-Couponing
E-Commerce
Text (SMS) Marketing
2D Bar Codes/SnapTags
Smart Phone Apps
Mobile Microsites
Auto Inventory Listing Solutions
Virtual Auto Tent Sales
Auto Ad Distribution Networks
Auto Mobile Platform
Lead Generation Tools
Behavioral Targeting Campaigns
Video On Demand
Directories
Niche Microsites
E-mail Newsletter
E-Commerce
E-Pubs
2
ApplyUtah.com
Target Candidates
Response Management
Virtual Career Events
Diversity Solutions
Career & Company Profiles
Employment Social Networking Campaign
Media Solutions 2015
Banner Advertising
Behavioral Targeting
Advanced Targeting
Social Networks
Search Engine Optimization
Search Engine Marketing
Database Marketing
Local Search
Multimedia Palette
PRINT
ONLINE
MOBILE
Contacts
Utah Media Group Executive Team
Memberships/Affiliations
President and CEO . . . . . . . . . . . . . . . . . . . . . . . . Brent Low
Senior Vice President and CFO . . . . . . . . . . Kirk Simmons
Senior Vice President/Circulation Sales . . . Kelly Roberts
Senior Vice President/Operations . . . . . . . . . Scott Porter
Real Estate Division . . . . . . . . . . . . . . . . . . . . . . Doug Olson
Chamber of Commerce
American Fork Area Chamber of Commerce
Chamber West-Regional Chamber of Commerce
Draper Area Chamber of Commerce
Utah Valley Chamber of Commerce
Retail/National Advertising
Sally Steed . . . . . . . . . . . . . . . . Vice President, Advertising
[email protected] . . . . . . . . . . . . . . (801) 204-6336
Janna Jensen . . . . . . . . . . . . . . Director, Retail Advertising
[email protected] . . . . . . . . . . . . . . (801) 204-6346
Murray Chamber of Commerce
Salt Lake Chamber of Commerce
Sandy Area Chamber of Commerce
South Jordan Area Chamber of Commerce
West Jordan Area Chamber of Commerce
Pam Barnett . . . . . . . . . . . . . . . . . . Outside Sales Manager
[email protected] . . . . . . . . . . (801) 204-6349
Realty & Home Builder Associations
Northern Wasatch Home Builders Association
Automotive/Real Estate/Recruitment
Park City Home Builders Association
Trent Eyre . . . . . . . . . . . . . . . . . Vice President, Advertising
Salt Lake Home Builders Association
[email protected] . . . . . . . . . . . . . . . . (801) 204-6305
Utah Association of Realtors
Terry Baird . . . . . . . . . . . . . . Director, Targeted Marketing
Utah Valley Home Builders Association
[email protected] . . . . . . . . . . . . . . . . (801) 204-6233
Utah Home Builders Association
Hometown Values
Newspaper Related Organizations
Travis Henderson . . . . . . . . . . . . . . . . . Production Manager
[email protected] . . . . . . . . . . . (801) 204-6325
Advertising Checking Bureau
Alliance for Audited Media
Newspaper Association of America (NAA)
Events & Growtix
American Advertising Federation of Utah (AAF Utah)
Dan Hartman . . . . . Vice President, Events Development
Utah Chapter of American Marketing Assoc. (Utah AMA)
[email protected] . . . . . . . . . . . . (801) 204-6227
Other Associations
Utah Apartment Association
Digital Product Development
Utah Automobile Dealers Association (UADA)
John Sloan . . . . . . . . . . . . . . . . . . . . Vice President, Digital
[email protected] . . . . . . . . . . . . . . . (801) 204-6842
Marketing & Development
Jed Call . . . Vice President, Marketing and Development
[email protected] . . . . . . . . . . . . . . . . . . (801) 204-6827
Utah Media Group
4770 S. 5600 W.
West Valley City, Utah 84118
Phone: (801) 204-6500
Fax: (801) 204-6395
Utah Business
Sam Urie . . . . . . . . . . . . . . . . . . . . . . . . . . . General Manager
[email protected] . . . . . . . . . . . . . . . . . . . . . (801) 839-1425
www.utahmediagroup.com
3
Utah Media Group
Utah Media Group is Utah’s largest media company, distributing the most trusted sources for news
and information through our partners, Deseret News and The Salt Lake Tribune. Utah Media Group was
organized as the Newspaper Agency Company, in a joint operation between these two competitive news
organizations, more than 60 years ago.
Utah Media Group has expanded beyond our core news publications into digital publishing, targeted
regional magazines, event management, and more. Today, Utah Media Group reaches more than 1.7 million
weekly readers in Utah and 99 percent of all households in the Salt Lake and Davis counties through our
combined products.
Reaching beyond traditional media solutions, Utah Media Group’s growing product line reaches more
people than ever before. Advertising through Utah Media Group’s products will extend the reach of any
business. Whether you are looking to connect with our daily massive audience or a targeted niche, we have
customized marketing solutions to reach your customers through the most trusted media brands in Utah!
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FOR BIKERS > C6
B.COM
SLTRIB.COM
VIDEO
VIDEO > SLTRI
EPENDE
UTAH’ S I N D
SINCE 1871
NT VO ICE
FUNERAL IN MISSOUR
I
S.L. County settles lawsuit over
immigration status detainment
Deseret News and The Salt Lake
Tribune stand together as the
oldest, largest, most trusted
sources of news and information, as
well as the best way for advertisers
to reach influential readers
throughout Utah.
14
AUG. 21, 20
»
SLTRIB.CO
M
AUGUST 26, 2014
res
helped prevent wildfi
Storms • July rains Utah’s reservoirs.
for
but didn’t do much
serious
but they have caused little
done
flash flooding and
water supto help the state’s
ply.
state
That’s the word from imthat
Wet monsoon storms con- officials monitoring the in
are
started in July and staved pact of the seasonal storms
have
tinuing this week e threat , very different ways.
off Utah’s wildfir
MAN
By BRETT PRETTY
and BOB MIMS
The Salt Lake Tribune
ng to the monthr is a July, accordi
and Water Report
“Rain in the summe
people ly ClimateNatural Resources
the
nice thing. It keeps
stored in from
.
from using water shutting Conservation Service roarto a
the reservoirs by when they
And August is off
the
ers
off their sprinkl
start, but even with the
has a very ing
can, but overall it our water impressive rainfall totals per83
minimal impact on Nation- state was still only at year
said
o,”
water
in
scenari
average
supply
hydrolo- cent of to October) preciper
al Weather Service
(Octob
ney.
gist Brian McIner
was itation.
seem
Utah’s precipitation in
That number might
average
131 percent above
PARING
FEARS • PRE
FORGOTTEN
Mormons
see Web
as a tool,
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into as a cycle of
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McIner
stern exit
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said. “A lot of it evapor
it the Four Corner
A4
it to grow and
Please see WATER,
DESERET
Plants take
NEWS.CO
M
don’t
goes away. We really
COMMONCORE: 41 PERCENT OF UTAHNS
OPPOSE THE STANDARDS
50,000 are
sealed off in
Liberia to stop
Ebola spread
remain
Utah fallout sheltersCold War
e
th
of
ics
rel
n
hidde
and solWORLD • Riot police
wood and
diers used scrap off 50,000
barbed wire to seal Liberia n
people inside their trying to
slum Wednesday, outbreak
contain the Ebola people
that has killed 1,350
> A8
across West Africa.
Stewart
seeking to
demilitarize
fed agencies
·
Salt Lake Tribune
RICK EGAN | The
Salt Lake Tribune
RICK EGAN | The
The Salt Lake Tribune
has emThe LDS Church
universe
braced the virtual
iasm,
with unalloyed enthus
s its globhoping to harnes conver ts
al reach to bring
some local
to Christ , while
have used
Mormon leaders monitor —
to
tools
same
the
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and occasionally
rs.
longtime membe
tize or
Whether to prosely outmedia
to punish, social- LDS landlets are part of the and memscape, and leaders
ing to
bers alike are struggl nes
guideli
adapt
adopt and
what they
for getting along in m.
see as God’s kingdo-memb er
The 15 million
Christ of
Church of Jesus
now hands
Latter-day Saints to nearly
out digital devices ONLINE, A4
Please see LDS
]
HI
84
62
The Associated Press
ABBAS DULLEH |
officer paA Liberian security Monrotrols Wednesday in
government
via, Liberia, as the moveclamps down on the
prevent the
ment of people to virus.
spread of the Ebola
U.S. Supreme
Court blocks
Joshua
Hanks
eswith a question as they work on math Monday at Rosecrest
riag
mar
gayhelps
Elementary School.
in Virginia
Third-grade teacher Christine Mitchell
Common Core in Utah
From what you know today, do you support or
oppose the Common Core State Standards?
14%
| The Salt Lake Tribune
FRANCISCO KJOLSETH
20%
Somewhat
SCOTT G WINTERTON, DESERET NEWS
Unliked and misunderstood
ex couples
NATION • Same-s
in Virwon’t be able to marrythe Suginia for now, after
Wednesday
preme Court on court ruldelayed an appealsthe state’s
BY ing
down
BENJAMIN
striking WOOD
DESERET NEWS
> A5
gay-marriage ban.
17%
27%
·
U.S. has tried
but failed to
rescue hostages
LO
Today • Sun, a few
thunderstorms. > B10
]
B3
B7
B5
C1
B6
NUMBER 129
VOLUME 288 |
BY LISA RILEY ROCHE
DESERET NEWS
SALT LAKE CITY — Rep.
Chris Stewart said a police
show of force against protests
in Ferguson, Missouri, that
has been compared to an
invading army is boosting
interest in his effort to demilitarize federal regulatory
agencies.
But the Utah Republican
told the Deseret News and
KSL editorial board Monday
that he isn’t trying to take
advantage of the concerns
raised by the local police
reaction to demonstrations
against the police shooting of
an unarmed 18-year-old.
“I don’t feel comfortable
taking advantage of that and
trying to sell it by saying,
‘Well, look what’s happening
out in Ferguson, therefore,
come support my bill.’ I think
those situations are different
enough,” he said.
Still, the images of a heavily armored vehicle rolling
through the small St. Louis
suburb while officers outfitted
in battle-ready camouflage
gear carry automatic weapons
is having an impact.
“There’s no question it’s
brought much more attention
to the bill because of what
has happened in the last few
weeks in Missouri,” the 2nd
Salt Lake Masonic
oppose
on the right, of the
Neutral
and the Colonial Room,
Room, on the left,
in Salt Lake City. The
fallout shelters.
ipants opposed the Common Core
Top • The Egyptian
designated as public shelters used to be designated remain shelter signs outthat Utahns are split about this issue,”
fallout
compared with 29 percent who support
Temple may have been
Strongly oppose
that mark where fallout
from it, still have their
said Bryan Schott, managing editor
the standards.
Above • Some signs Pioneer Museum across the street
of
Somewhat
SALT LAKE CITY — A plurality of
the
UtahPolicy.com. “They’re really not
and
Capitol,
support
The remaining 30 percent responded
state
sure
likely Utah voters oppose the Common
to the buildings.
how they feel about it. They’re broken
that they were either neutral or “didn’t
side, directing people
Core State Standards, but only 1 in
up into a number of camps, and when
aries for so5
know” when asked whether they
decorated sanctu
we asked them what Common Core
which are win-10% can accurately identify what they are,
12%
gs,
City
support
meetin
Lake
or
oppose
ciety
the Common Core,
according to a poll released Monday
Strongly support
was, they really couldn’t answer.”
ings in Salt
with conby
Don't know
meaning the voters who either support
dowles s and built on a steel
At least four build
tion.
UtahPolicy.com
radia
The
.
Common
SOURCE:
floors
Core State Standards
UtahPolicy.com
and
or have no opinion of the state stanuaries from
crete roofs
The poll, conducted by Dan Jones &
Survey conducted Aug. 19-21 with 408
were chosen as sanct
dards outnumber the voters who oppose are a series of educational benchmarks
voters. Margin of error: +/-4.9% ated
Associates, surveyed 408 likely voters
aimed at preparing students for higher
Fairclough, frame.likelybuildin
design
gs
them.
The
cards,” said Larry
DESERET NEWS GRAPHIC
and found that 41 percent of partic’s secreshelters
“I would say the best way to put it is
By MICHAEL MCFALL
community fallout never
the Mason ic society
nt Barack
a high-ceil- as
WORLD • Preside r sent spePOLL A7
The Salt Lake Tribune
tary, walking into windows during the 1960s were
AGENCIES A4
the
Obama this summe to Syrlounge with tall
as salvation from
es of the inged atomic blast could have meant
ry from
ons troops
sanctua
operati
only
cial
n,
an
Beyond the sphinx
explosio
rescue U.S.
ic Temple ’s that ed.
radiation.
ia on a mission to journalist
Salt Lake Mason
g
h the gi- shatter ugh was unsure what the ensuing City had at least
hostages, includin failed to
Fairclo
stone steps — throug
Salt Lake
and amid
but they
ic building
ic temple ,
Foley,
Mason
James
the
—
ant wooden doors and secre- part of the Mason
House
, but he four
Pioneer
find them, the White
Bachelor’s degree
the hushed halls is a fallout would act as a shelterbeen the the Utah Capitol, the
No bachelor’s degree
A3
and the
—
Museu
said Wednesday. >
BYialMARK
25%
tive sanctuaries
A.m
KELLNERA4
figures it might haveEgypti an Memor
ture that encouraged
exploraDESERET NEWS
Please see SHELTERS,
Campbell’s detachment
Room or
shelter.
familiar place to reconnect
tion, making new friends and
have Coloni al
from the faith community
a pair of romantically
20%
“This building would
with their faith.
finding one’s self.
a house of Room,
that nourished her — she
Elizabeth Campbell said
come down like
As students explore what
“I didn’t put as much effort
was very active in her homeshe took a break from things
15%
may be a highly unfamiliar
into my relationship with Jetown Assemblies of God
of the spirit when she first
and stressful setting, religious
sus as I should have; it wasn’t
congregation — is one of the groups
arrived at the sprawling Uni10%
should offer “a sense
my highest
factors that could lead to a
versity of Missouri campus in 21-year-old priority,” the now
of hospitality,
international studseparation from faith while at community, of forming a
Columbia three years ago.
5%
ies major recalled. “I started
of welcoming and
college, faith leaders say. And inviting
The native of Marshfield,
partying and (doing) other
people,” said Barbara
many religious institutions
Missouri — population 6,686
0%
McCrabb, assistant director
things. In freshman year, if you respond
— was just one among 34,000 come
to that detachment
-04 -09 4 9 4 9 4 9 4 9
of Catholic Education for the
up with friends, it’s real
00 05 0-1 5-1 0-2 5-2 0-3 5-3 -4 -4 -54 -59 -64 9 4 9
by creating campus minisstudents caught up in a cul19 19 191 191 192 192 193 193 1940 1945 950 955 960 965-6 970-7 75-7
easy to get caught up in that.”
1 1 1 1 1 19
tries that give students a
BIRTH YEAR
COLLEGE A4 SOURCE: University of Nebraska-Lincoln
Connection, community key to keeping faith in college
·
Faith-impact of a college degree
DESERET NEWS GRAPHIC
LOCAL
INDE
X
VOL.
165 / NO. 74
Media Solutions 2015
SALT LAKE CITY, UTAH
MISSOURI EVENTS SPARK
INTEREST IN HIS BILL TO
DISARM REGULATORS
Religion • Social
media can help spread
LDS gospel, but
postings can get some
e.
members in troubl
Movies
Classified Ads C9
B4 Obituaries
Comics
A10 Puzzles
Editorials
Sports
Legal Notices C8
A9 Television
Money
LOCAL B1
MB
FOR THE BO
MONEYWISE
FAMILY MEMBERS OF
DROWNING VICTIM
SET UP LIFE JACKET
STATIONS, B1
4
Salt Lake County has settled a lawsuit filed on behalf
of a man held in the Salt Lake County Jail and by federal
authorities for 46 days after he posted court-ordered
bail. The plaintiff, Enrique Uroza, was detained by
the
Salt Lake County Sheriff’s Office to check his immigration
status, which the county officials believed was required
under SB81, passed by the Utah Legislature in 2008.
arce
scDAY
t waterTUES
Fire threat low, bu
ER STACK
By PEGGY FLETCH
No other media company can
match the reach of Utah Media
Group. These two news channels
continue to be the highest quality
and affordable marketing vehicle to
reach a mass audience.
In fact, when, combined these two
newspapers we reach more than
658,597 readers every week.
« THURSDAY
PERCENT RELIGIOUSLY UNAFFILIATED
Utah’s most powerful and
trusted voices in news:
The mourners filled an enormous
church to remember Michael Brown,
the unarmed teen shot by police, A2
PEOPLE FIND WAYS
TO PUT THEIR MONEY
WHERE THEIR FAITH
IS, C1
CLASSIFIEDS ....................D7, 8
COMICS.............................C4, 5
COMMENT........................A8, 9
DEATHS..............................B5�7
LEGAL NOTICES.....................B4
MOVIES..................................C7
SPORTS
BYU, CONNECTICUT
COACHES SHARE
A SIMILAR APPROACH,
D1
TELEVISION............................C8
WEATHER...............................C8
WORLD/NATION ....................A2
PARTLY CLOUDY, THUNDERSTORMS TODAY
HIGH: 81 LOW: 62
*Scarborough 2014, release 1
Market Area
114 W
113 W
112 W
111 W
110 W
109 W
84
I D A H O
42 N
W Y O M I N G
15
42 N
80
BOX ELDER
RICH
CACHE
15
WEBER
Ogden
MORGAN
41 N
80
D AV I S
Salt Lake City
80
West Valley
80
S A LT L A K E
Sandy City
TOOELE
41 N
DAGGETT
SUMMIT
DUCHESNE
WA S AT C H
Orem
U TA H
U T A H
40 N
Provo
40 N
15
U I N TA H
JUAB
CARBON
SANPETE
39 N
39 N
GRAND
MILLARD
70
EMERY
SEVIER
70
15
PIUTE
B E AV E R
WAY N E
38 N
38 N
GARFIELD
IRON
SAN JUAN
Cedar City
WASHINGTON
KANE
St. George
37 N
37 N
A R I Z O N A
15
114 W
113 W
0
0
112 W
100 Miles
100 KM
Parallel scale at 39˚N 0˚E
Page
111 W
110 W
109 W
Newspaper Designated Market Area: The greater Salt Lake market includes
all of Davis, Salt Lake, Summit, Tooele, Utah and Wasatch counties.
Primary Market Area: The Salt Lake primary market comprises all of Salt Lake
County, Park City, southern Davis County, northern Utah County and Tooele/Grantsville.
www.utahmediagroup.com
5
Newspaper Publications
S.L. County settles lawsuit over
immigration status detainment
on behalf
FUNERAL IN MISSOURI
filed
Salt Lake County has settled a lawsuit
Jail and by federal
of a man held in the Salt Lake County
court-ordered
authorities for 46 days after he posted
was detained by the
bail. The plaintiff, Enrique Uroza,
to check his immigration
Salt Lake County Sheriff’s Office
believed was required
status, which the county officials
Legislature in 2008.
under SB81, passed by the Utah
The mourners filled an enormous
church to remember Michael Brown,
A2
the unarmed teen shot by police,
TUESDAY
LOCAL B1
AUGUST 26, 2014
UTAH
SALT LAKE CITY,
DESERETNEWS.COM
OF
COMMONCORE: 41 PERCENT
Stewart
seeking to
demilitarize
fed agencies
S
UTAHNS OPPOSE THE STANDARD
MISSOURI EVENTS SPARK
INTEREST IN HIS BILL TO
DISARM REGULATORS
·
Circulation: 109,330*
Audience: 261,544**
Frequency: Printed daily
Distribution: Paid, carrier,
statewide
BY LISA RILEY ROCHE
DESERET NEWS
SALT LAKE CITY — Rep.
Chris Stewart said a police
show of force against protests
in Ferguson, Missouri, that
has been compared to an
invading army is boosting
interest in his effort to demilitarize federal regulatory
agencies.
But the Utah Republican
told the Deseret News and
KSL editorial board Monday
that he isn’t trying to take
advantage of the concerns
raised by the local police
reaction to demonstrations of
against the police shooting
an unarmed 18-year-old.
DESERET NEWS
SCOTT G WINTERTON,
“I don’t feel comfortable
and
taking advantage of that
Elementary School.
Rosecrest
at
Monday
trying to sell it by saying,
as they work on math
Hanks with a question
‘Well, look what’s happening
Mitchell helps Joshua
Third-grade teacher Christine
out in Ferguson, therefore,
think
come support my bill.’ I
those situations are different
enough,” he said.
support or
From what you know today, do you
Still, the images of a heavoppose the Common Core State Standards?
ily armored vehicle rolling
through the small St. Louis
this issue,”
that Utahns are split about editor of
suburb while officers outfitted
Core
Somewhat
Common
the
managing
camouflage
opposed
ipants
said Bryan Schott,
oppose
in battle-ready
who support
really not sure
BY BENJAMIN WOOD
compared with 29 percent
UtahPolicy.com. “They’re
gear carry automatic weapons
Neutral
broken
DESERET NEWS
the standards.
how they feel about it. They’re
is having an impact.
it’s
of camps, and when
remaining 30 percent responded
question
number
no
a
The
into
Strongly oppose
up
“There’s
of
or “didn’t
plurality
Core
SALT LAKE CITY — A the Common
that they were either neutralthey
we asked them what Common
brought much more attention
answer.”
Somewhat
likely Utah voters oppose only 1 in 5
know” when asked whether
was, they really couldn’t Standards
to the bill because of what
Core,
support
few
Core State Standards, but they are,
support or oppose the Commonsupport
The Common Core State
has happened in the last
either
benchmarks
2nd
can accurately identify what Monday by
meaning the voters who state stanare a series of educational
weeks in Missouri,” the
higher
according to a poll released
or have no opinion of the who oppose aimed at preparing students for
Don't know UtahPolicy.com.
AGENCIES A4
dards outnumber the voters
Strongly support
Dan Jones &
POLL A7
The poll, conducted by
them.
SOURCE: UtahPolicy.com
likely voters
to put it is
408
Associates, surveyed 408 of partic“I would say the best way
Survey conducted Aug. 19-21 with
likely voters. Margin of error: +/-4.9%
and found that 41 percent
The Deseret News is
Unliked and misunderstood
Utah’s oldest continually
published, fastest growing,
in college
Connection, community key to keeping faith
award-winning, daily
newspaper. Deseret News
continues to see circulation
growth, bucking the
national trend of dwindling
readership. Through distinct content, the Deseret
News has a unique, targeted audience throughout
the state and a strong national and international
following, giving advertisers an exclusive audience
reach not available anywhere else.
Common Core in Utah
20%
17%
14%
27%
·
10%
12%
DESERET NEWS GRAPHIC
Faith-impact of a college degree
Bachelor’s degree
No bachelor’s degree
MONEYWISE
LOCAL
PEOPLE FIND WAYS
TO PUT THEIR MONEY
WHERE THEIR FAITH
IS, C1
FAMILY MEMBERS OF
DROWNING VICTIM
SET UP LIFE JACKET
STATIONS, B1
INDEX
VOL. 165 / NO. 74
8
CLASSIFIEDS ....................D7, 5
COMICS............................. C4, 9
COMMENT........................ A8,
DEATHS..............................B5�7
LEGAL NOTICES.....................B4
MOVIES..................................C7
TELEVISION............................C8
WEATHER...............................C8
WORLD/NATION ....................A2
PERCENT RELIGIOUSLY UNAFFILIATED
25%
20%
15%
10%
00
19 -04
05
19 -09
10
19 -14
15
19 -19
20
19 -24
25
19 -29
30
19 -34
35
19 -39
40
19 -44
45
19 -49
50
19 -54
55
19 -59
60
19 -64
65
19 -69
70
19 -74
75
-79
5%
0%
19
familiar place to reconnect
Campbell’s detachment
with their faith.
ture that encouraged explorafrom the faith community
and
As students explore what
BY MARK A. KELLNER
tion, making new friends
that nourished her — she
DESERET NEWS
may be a highly unfamiliar
finding one’s self.
was very active in her homeand stressful setting, religious
“I didn’t put as much effort
town Assemblies of God the groups should offer “a sense
JeElizabeth Campbell said
of
into my relationship with
a
congregation — is one a
of hospitality, of forming and
she took a break from things
to
sus as I should have; it wasn’t
factors that could lead
now
of the spirit when she first
at community, of welcoming
my highest priority,” the
Unisaid Barbara
separation from faith while
studarrived at the sprawling
And inviting people,” director
in 21-year-old international
college, faith leaders say.
McCrabb, assistant
versity of Missouri campus
ies major recalled. “I started
the
many religious institutions
of Catholic Education for
Columbia three years ago.
and (doing) other
detachment
partying
that
to
respond
if you
The native of Marshfield,
things. In freshman year,
6,686
by creating campus minisCOLLEGE A4
Missouri — population
friends, it’s real
a
34,000 come up with
tries that give students
that.”
— was just one among
easy to get caught up in
culstudents caught up in a
·
BIRTH YEAR
SOURCE: University of Nebraska-Lincoln
DESERET NEWS GRAPHIC
SPORTS
BYU, CONNECTICUT
COACHES SHARE
A SIMILAR APPROACH,
D1
TODAY
PARTLY CLOUDY, THUNDERSTORMS
HIGH: 81 LOW: 62
Deseret News was first published in 1850, three
years after Brigham Young led Mormon pioneers
into the Salt Lake Valley. Dr. Willard Richards, the
first editor of the Deseret News, wrote: “We hold
ourselves responsible to the highest court of truth
for our intentions and the highest court of equity
for our execution.”
LLS
SNOWBIRD: >THRI
FOR BIKERS C6
SLTRIB.COM
VIDEO
VIDEO > SLTRIB.COM
ENDENT
UTAH’ S I N DE P
AUG. 21, 2014
SINCE 1871
VOICE
« THURSDAY »
SLTRIB.COM
er scarce
Fire threat low, but wat
is a
“Rain in the summer
nice thing. It keeps people
in
from using water stored
the reservoirs by shutting
they
off their sprinklers when
but they have caused serious can, but overall it has a very
little
on our water
flash flooding and done
sup- minimal impact
to help the state’s water
supply scenario,” said Nationply.
al Weather Service hydroloThat’s the word from state
McInerney.
Wet monsoon storms that officials monitoring the im- gist Brian
was
precipitation
conare
Utah’s
in
started in July and
in
pact of the seasonal storms
131 percent above average
tinuing this week have staved very different ways.
off Utah’s wildfire threat,
prevent wildfires
Storms • July rains helped reservoirs.
but didn’t do much for Utah’s
By BRETT PRETTYMAN
and BOB MIMS
The Salt Lake Tribune
July, according to the monthly Climate and Water Report
from the Natural Resources
Conservation Service.
And August is off to a roarthe
ing start, but even with the
impressive rainfall totals perstate was still only at 83
year
cent of average in water
(October to October) precipitation.
That number might seem
besides it is
have see much benefit
high, but it is better to
win- cooler.”
pehigher totals in the late
A pattern of brief, dry
result
of water or early spring as a
riods between waves
of snowpack and not summer ter-engorged clouds is exrain that often disappears pected to repeat through the
water
before contributing to
remainder of the workweek
storage in Utah.
as a cycle of storms continues
“Not much is going into to drift through the state toour reservoirs,” McInerney ward a southeastern exit into
region and
said. “A lot of it evaporates.
and it the Four Corners see WATER, A4
Plants take it to grow
Please
don’t
goes away. We really
FOR THE BOMB
RS • PREPARING
FORGOTTEN FEA
Mormons
see Web
as a tool,
but it can
backfire
n
Utah fallout shelters remai
War
hidden relics of the Cold
Circulation: 80,818*
Audience: 274,418**
Frequency: Printed daily
Distribution: Paid, carrier,
statewide
50,000 are
sealed off in
Liberia to stop
Ebola spread
solWORLD • Riot police andand
diers used scrap wood
barbed wire to seal off 50,000
people inside their Liberian
to
slum Wednesday, trying
contain the Ebola outbreak
that has killed 1,350 people
across West Africa. > A8
The Salt Lake Tribune is
Utah’s largest-circulation,
award-winning, daily
newspaper. Readers turn
to The Salt Lake Tribune
for in-depth and breaking
news in Utah. Advertisers
turn to The Salt Lake
Tribune to reach informed, affluent decisionmakers across Utah. The Salt Lake Tribune targets
adults 18 and older with an annual household
income of more than $50,000.
Religion • Social
media can help spread
LDS gospel, but
postings can get some
members in trouble.
Tribune
RICK EGAN | The Salt Lake
Tribune
RICK EGAN | The Salt Lake
By PEGGY FLETCHER STACK
The Salt Lake Tribune
emThe LDS Church has
braced the virtual universe
with unalloyed enthusiasm,
globhoping to harness its
al reach to bring converts
local
to Christ, while some
used
Mormon leaders have
—
the same tools to monitor —
and occasionally discipline
longtime members.
or
Whether to proselytize
outto punish, social-media
landlets are part of the LDS
memscape, and leaders and
to
bers alike are struggling
adopt and adapt guidelines
they
for getting along in what
see as God’s kingdom.
The 15 million-member
of
Church of Jesus Christ
hands
Latter-day Saints now
nearly
out digital devices to
A4
Please see LDS ONLINE,
]
HI
84
62
LO
Today • Sun, a few
thunderstorms. > B10
]
Classified Ads C9 Movies
B4 Obituaries
Comics
A10 Puzzles
Editorials
Legal Notices C8 Sports
A9 Television
Money
B3
B7
B5
C1
B6
BER 129
VOLUME 288 | NUM
Press
ABBAS DULLEH | The Associated
paA Liberian security officer
trols Wednesday in Monrovia, Liberia, as the government
clamps down on the move-the
ment of people to prevent
spread of the Ebola virus.
U.S. Supreme
Court blocks
gay marriages
in Virginia
FRANCISCO KJOLSETH
| The Salt Lake Tribune
Salt Lake Masonic
Room, on the right, of the
on the left, and the Colonial
Top • The Egyptian Room,
as public fallout shelters.
in Salt Lake City. The
used to be designated remain shelter signs outTemple may have been designated
mark where fallout shelters
from it, still have their fallout
Above • Some signs that
Museum across the street
state Capitol, and the Pioneerbuildings.
the
side, directing people to
for sodecorated sanctuaries winare
Salt Lake City
ciety meetings, which
At least four buildings in
and built with confrom radiation. dowless
a steel
crete roofs and floors on
were chosen as sanctuaries
frame.
said Larry Fairclough,
designated
cards,”
buildings
The
secreBy MICHAEL MCFALL
the Masonic society’s
as community fallout shelters
The Salt Lake Tribune
tary, walking into a high-ceil- during the 1960s were never
tall windows
the inged lounge with could have meant as salvation from the
Beyond the sphinxes of
from
that an atomic blast
explosion, only sanctuary
Salt Lake Masonic Temple’s
the gi- shattered.
what the ensuing radiation.
stone steps — through amid
least
Fairclough was unsure
Salt Lake City had at
building
ant wooden doors and
Masonic
— the Masonic temple,
secre- part of the
the hushed halls and
a shelter, but he four
fallout would act as have been the the Utah Capitol, the Pioneer
tive sanctuaries — is a
the
figures it might
Memorial Museum and A4
Egyptian
or
shelter.
Room
SHELTERS,
see
Please
have Colonial
“This building would
of Room, a pair of romantically
come down like a house
NATION • Same-sex couples
in Virwon’t be able to marry
Suginia for now, after the
preme Court on Wednesday
ruldelayed an appeals court
state’s
ing striking down the
gay-marriage ban. > A5
U.S. has tried
but failed to
rescue hostages
WORLD • President Barack
speObama this summer sent Syrto
cial operations troops U.S.
ia on a mission to rescue
hostages, including journalist
to
James Foley, but they failed
House
find them, the White
said Wednesday. > A3
The first edition of The Salt Lake Daily Tribune and
Utah Mining Gazette was published in 1871. More
than 140 years later, The Salt Lake Tribune editors
push their reporters to find “solution” stories —
accounts that demonstrate people solving their
communities’ problems through cooperation,
intelligence and diligence as Utah’s independent
voice.
* The Deseret News does not accept ROP advertising for
alcohol (including,beer), tobacco, tea or coffee; NC-17 or
X-rated movies; unlicensed massage therapy; astrology
services; gambling; or escort and adult entertainment
services.
* The Deseret News reserves the right to reject or deny
any advertising, whether previously published or not, at
Publisher’s sole discretion.
* The Deseret News prohibits any gun advertising on A1.
*AAM Publisher’s Statement March 31, 2014, Sunday Print Only
**Sunday Audience - Scarborough Research 2014, release 1
6
Media Solutions 2015
Four
Five+
4%
8%
3%
Disabled
$150,000 +
Temporarily Unemployed
Four
Retired
$100,000 - $149,999
Three
Student
$75,000
- $99,999
Two
Homemaker
$50,000
- $74,999
Employed PT (Less than
35 hours)
$35,000
- $49,999
One
50
12%
Women 18-34 Men 18-49
Women 18-49 Men 21-49
Women 21-49 Men 25-54
Women 18-34
Women 25-54
13%
Men 21-49
Women 18-49
Women 21-49
26%
3%
Women 25-54
Four
15%
Five
15%
14%
$1,000,00
$250,000 - $349,999
Under $150,000
$150,000 - $249,999
$500,000 - $999,9
$100,000 - $149,999
$75,000 - $99,999
$150,000 +
$500
$250,000 - $349,9
$350
$150,000 - $249,9
27%
.6%
23%
22%
13%
$1,000,000+
Four
4%
Five+
3%
15%
19%
30%
26%
27%
Number of Children
20%
One
23%
15%
12% 22%
Two
8%
Four
One
Two
Five+
10%
$35,000 - $49,999
$25,000 - $34,999
Less than $25,000
$150
$350,000 - $499,9
$150,000 +
Three
Male
4%
Size of Household
Scarborough Research 2014, release 1, Salt Lake Tribune & Deseret News combined
Six+
30%
Three
21%
Female
Age & Gender
Women 18-34
10%
Number o
Two
17%
26%
4%
Men 25-54
27%
23%
22%
68%
5%
Men 18-49 20%
Women 25-54
8%
One
27%
17%
2%
Men 18-34
Women 18-49
8%
4%
0
23%
7%
20%
0
Size of Household
30%
19%
10
12%
Three
One
Four
Two
26%
Five+
Three
19%
20
15%
12%
23%
48%
10
30
15%
Two
48%
Women 21-49
One
30
40
13%
Children
3%
Income
15%
30%
20
Employment
Status
16%
Age &
Gender
13%
14%
26% 52%11%
15%
Men
25-54 Men 18-34
Number of Children
21%
15%
19%
7%
Men 18-49Five
4%
2%
Number of Children
.6%
Men 21-49Six+
13% 11% 16%
10
15%
Gender
26%
Age & Gender
Men 18-34
5%
20
In
KTVX
30 ads 2
$150,000 +
17%
5%
KUTV
30
30 ads
$100,000 - $149,999
19%
Three
15%
10%
Five+
$500,000 - $999,999
14%
One
Two
17%
Size of Household
15%
$350,000 - $499,999
$150,000 +
$100,000 - $149,999
$75,000 - $99,999
$1,000,000+
$50,000 - $74,999
$500,000 - $999,999
15%
15%
Number of Children
Market Value of Owned Home
40 One
30%
12%
30 Two
16%
20Three
8% of
Number
14%
8%
10
Four
2%
4%
.8%
One
0
Five+
3%
Education
26%
Two
32%
High School Education Or Less
21%
Three
Any College
Four
4%
14%
Post Graduate Degree or Work
26% 68%
16%
328,989
0
$75,000 - $99,999
16%
11%
Less than $25,000
Employed FT (35 hours
or more)
$25,000
- $34,999
0
Five
23%
20
10
Four
14%
48%
3013%
0
Three
Employment
Six+
Income Status
30 50
20 40
10
$35,000
- $49,999
$350,000
- $499,999
Six+
$250,000
- $349,999
$25,000
- $34,999
Under $150,000
$150,000 - $249,999
Less than $25,000
40
30%
30
Income
Size
of Household
16%
20 14%
Education
30
8% 23%
OneSchool Education
10%
32%
Or Less
10 High
2%
20
.8%
Any College
0 Two
15%
16%
17%
13% 11%
14%
Post
Degree or Work
10 Graduate
Three
21%
Size of
5% Household
0
15%
Four
One
10%
Five
Two
15%
.6%
17%
KSL
30 ads
$50,000 - $74,999
Market Value of Owned Home
4%
2%
$35,000 - $49,999
Less than $25,000
$50,000 - $74,999
$25,000 - $34,999
$75,000 - $99,999
$35,000 - $49,999
$100,000 - $149,999
$50,000 - $74,999
0
7%
$250,000 - $349,999
10
13% 11% 16%
The Salt Lake
Tribune &
Deseret News
Daily and Sunday
1 ad
72%
17%
19%
0
23%
30%
14%
Income
5%
Temporarily Unemployed
$35,000 - $49,999
20
48%
Disabled
$25,000 - $34,999
30
Less than $25,000
40
10
Under $150,000
50
Other
20
Retired
Less than $25,000
.8%
Status
Homemaker
2%
24%
.6%Employment
Rent
Temporarily Unemployed
2%
8%
4%
Employed PT (Less than 35 hours)
16%
4%
40
30
20
10
0
15%
17%
30
0
Own
Disabled
7%
13% 11% 16%
$25,000 - $34,999
17%
Temporarily Unemployed
Employed FT (35 hours or more)
0
19%
Disabled
10
$250,000 - $349,999
Homemaker
Employed FT (35 hours or more)
Student
$350,000 - $499,999
Employed PT (Less than 35 hours)
Retired
$500,000 - $999,999
Homemaker
Disabled
$1,000,000+
Student
Temporarily Unemployed
Retired
14%
10
0
$150,000 - $249,999
Employed PT (Less than 35 hours)
Under
$150,000
Employed
FT (35 hours or more)
20
Male
20
30%
10
Own or Rent Residence
$150,000 - $249,999
.6%
0
Market
Value
of Owned Home
30
40
23%
20
Employed FT (35 hours or more)
40
4%
Retired
10
30
17%
48%
7%
2%
Student
50
$250
Under $150,0
Employment Status
19%
Homemaker
20
68%
Market Value
ReaderIncome
Statistics
14%
Student
30
30
Female
32%
Any College
Post Graduate Degree or Work
40
8%
%
48%
Employed PT (Less than 35 hours)
50
er
r
Education
Employment Status High School Education Or Less
3%
www.utahmediagroup.com
26%
7
Competitive Media
419,130
Audience Reach Comparison
327,315
Average Issue Reach of Adults
M-F Evening Prime Time TV Avg. Half Hour Reach of Adults
M-F Morning Drive Time Avg. Quarter Hour Reach of Adults
153,881
DAILY
SUNDAY
111,785
Combined
Combined
Newspapers Newspapers
65,685
City
Weekly
Salt Lake
Magazine
46,214
30,317
17,838
KSL TV
CH 5
16,251
KTVX
CH 4
KUTV
CH 2
KSTU
CH 13
10,382
KSL
10,179
10,215
KNRS
KSFI
KXRK
6,561
KUBL
Sources: Scarborough, 2014, Release 1, Salt Lake DMA geography
ILLS
SNOWBIRD: >THR
FOR BIKERS C6
SLTRIB.COM
VIDEO
VIDEO > SLTRIB.COM
FUNERAL
ENDENT
UTAH’ S I N DE P
IN MISSO
URI
SINCE 1871
VOICE
S.L. County settles lawsu
immigration status detainit over
ment
The mourners filled
church to remembe an enormous
the unarmed teen r Michael Brown,
shot by police, A2
AUG. 21, 2014
« THURSDAY »
TUESDAY
SLTRIB.COM
AUGUST 26,
2014
scarce
Fire threat low, but water
is a
“Rain in the summer
prevent wildfires
nice thing. It keeps people
in
Storms • July rains helped reservoirs.
from using water stored
but didn’t do much for Utah’s
the reservoirs by shutting
they
off their sprinklers when
but they have caused serious can, but overall it has a very
little
By BRETT PRETTYMAN
on our water
flash flooding and done
sup- minimal impact
water
and BOB MIMS
state’s
the
Nationhelp
said
to
supply scenario,”
The Salt Lake Tribune
ply.
al Weather Service hydroloThat’s the word from state gist Brian McInerney.
that
storms
the imWet monsoon
con- officials monitoring
Utah’s precipitation was
in
started in July and are
in
pact of the seasonal storms
131 percent above average
tinuing this week have staved very different ways.
off Utah’s wildfire threat,
have
high, but it is better to
winhigher totals in the late
result
ter or early spring as a
of snowpack and not summer
rain that often disappears
water
before contributing to
storage in Utah.
“Not much is going into
McInerney
reservoirs,”
our
said. “A lot of it evaporates.
and it
Plants take it to grow
don’t
itation.
goes away. We really
That number might seem
July, according to the monthly Climate and Water Report
from the Natural Resources
Conservation Service.
And August is off to a roarthe
ing start, but even with the
impressive rainfall totals perstate was still only at 83
year
cent of average in water
(October to October) precip-
FOR THE BOMB
RS • PREPARING
FORGOTTEN FEA
Mormons
see Web
as a tool,
but it can
backfire
in
Utah fallout shelters rema
War
hidden relics of the Cold
Religion • Social
media can help spread
LDS gospel, but
postings can get some
members in trouble.
Salt Lake County has
settled a lawsuit filed
on behalf
of a man held in the
Salt Lake County Jail
and by federal
authorities for 46 days
after
bail. The plaintiff, Enrique he posted court-ordered
Salt Lake County Sheriff’s Uroza, was detained by the
status, which the county Office to check his immigration
officials believed was
under SB81, passed
required
by the Utah Legislatu
re in 2008.
LOCAL B1
it is
see much benefit besides
cooler.”
peA pattern of brief, dry
of wariods between waves
is exter-engorged clouds the
pected to repeat through
remainder of the workweek
as a cycle of storms continues
toto drift through the state
into
exit
ward a southeastern
and
the Four Corners region
DESERETNEW
S.COM
COMMONCOR
E: 41 PERC
ENT OF UTAHNS
SALT LAKE
CITY, UTAH
OPPOSE THE STAN
DARDS
Please see WATER, A4
Stewart
seeking to
demilitarize
fed agencies
50,000 are
sealed off in
Liberia to stop
Ebola spread
solWORLD • Riot police andand
diers used scrap wood
barbed wire to seal off 50,000
people inside their Liberian
to
slum Wednesday, trying
contain the Ebola outbreak
that has killed 1,350 people
across West Africa. > A8
MISSOURI EVENTS SPARK
INTEREST IN HIS BILL TO
DISARM REGULATORS
·
Tribune
RICK EGAN | The Salt Lake
Tribune
RICK EGAN | The Salt Lake
By PEGGY FLETCHER STACK
The Salt Lake Tribune
]
HI
84
62
LO
Today • Sun, a few
thunderstorms. > B10
]
Classified Ads C9 Movies
B4 Obituaries
Comics
A10 Puzzles
Editorials
Legal Notices C8 Sports
A9 Television
Money
B3
B7
B5
C1
B6
BER 129
VOLUME 288 | NUM
Third-grade teacher
FRANCISCO KJOLSETH
| The Salt Lake Tribune
Salt Lake Masonic
Room, on the right, of the
on the left, and the Colonial
Top • The Egyptian Room,
as public fallout shelters.
in Salt Lake City. The
used to be designated remain shelter signs outTemple may have been designated
mark where fallout shelters
from it, still have their fallout
Above • Some signs that
Museum across the street
state Capitol, and the Pioneerbuildings.
the
side, directing people to
for sodecorated sanctuaries winCity
which are
Lake
meetings,
Salt
in
ciety
At least four buildings
and built with cons from radiation. dowless
a steel
crete roofs and floors on
were chosen as sanctuarie
frame.
cards,” said Larry Fairclough,
The buildings designated
secreBy MICHAEL MCFALL
the Masonic society’s
as community fallout shelters
The Salt Lake Tribune
tary, walking into a high-ceil- during the 1960s were never
from the
inged lounge with tall windows
salvation
as
the
of
meant
sphinxes
have
Beyond the
from
that an atomic blast could
explosion, only sanctuary
Salt Lake Masonic Temple’s
the gi- shattered.
what the ensuing radiation.
unsure
stone steps — through amid
was
least
at
Fairclough
Salt Lake City had
building
ant wooden doors and
secre- part of the Masonic but he four — the Masonic temple,
the hushed halls and
a shelter,
fallout would act as have been the the Utah Capitol, the Pioneer
tive sanctuaries — is a
figures it might
Museum and the
or Egyptian Memorial
shelter.
Please see SHELTERS, A4
have Colonial Room romantically
“This building would
of Room, a pair of
come down like a house
NATION • Same-sex couples
in Virwon’t be able to marry
Suginia for now, after the
preme Court on Wednesday
ruldelayed an appeals court
state’s
ing striking down the
gay-marriage ban. > A5
U.S. has tried
but failed to
rescue hostages
WORLD • President Barack
speObama this summer sent Syrto
cial operations troops U.S.
ia on a mission to rescue
hostages, including journalist
to
James Foley, but they failed
House
find them, the White
said Wednesday. > A3
Christine Mitchell
Common Core in Utah
From what you know
oppose the Common today, do you support or
Core State Standards?
U.S. Supreme
Court blocks
gay marriages
in Virginia
20%
Neutral
14%
Somewhat
oppose
27%
17%
Strongly oppose
Somewhat
support
12%
10%
Strongly support
SOURCE: UtahPolicy.com
Survey conducted Aug.
likely voters. Margin 19-21 with 408
of error: +/-4.9%
DESERET NEWS
Don't know
GRAPHIC
helps Joshua
Hanks with a
Unliked and misundersto
od
·
BY BENJAMIN
DESERET NEWS
WOOD
SALT LAKE CITY
likely Utah voters — A plurality of
oppose the Common
Core State Standards
, but only 1 in
can accurately
5
identify what they
according to a
are,
poll
UtahPolicy.com. released Monday by
The poll, conducted
Associates, surveyed by Dan Jones &
408 likely voters
and found that
41 percent of partic-
Connection, community key
·
BY MARK
A.
DESERET NEWS
KELLNER
Elizabeth Campbell
said
she took a break
of the spirit whenfrom things
she first
arrived at the sprawling
University of Missouri
campus in
Columbia three
years ago.
The native of Marshfiel
Missouri — populatio d,
n 6,686
— was just one
among
34,000
students caught
up in a cul-
LOCAL
165 / NO. 74
work on math
Monday at Rosecres
to keeping faith in college
ISE
PEOPLE FIND WAYS
TO PUT THEIR MONEY
WHERE THEIR FAITH
IS, C1
DEATHS........................
DESERET NEWS
School.
ipants opposed
compared with the Common Core
that Utahns are
the standards. 29 percent who support
split about this
said Bryan Schott,
issue,”
The remaining
UtahPolicy.com. managing editor of
that they were 30 percent responded
“They’re really
how they feel about
either
not sure
know” when asked neutral or “didn’t
up into a number it. They’re broken
support or oppose whether they
we asked them of camps, and when
what Common
meaning the votersthe Common Core,
was, they really
Core
or have no opinion who either support
couldn’t answer.”
The Common
Core State Standards
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r the voters who
them.
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al benchmarks
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for higher
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from the faith
familiar place
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to
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that nourished
with their faith. reconnect
into my relationshmuch effort
was very active her — she
As students explore
what
sus as I should ip with Jetown Assembli in her homemay be a highly
have;
es
unfamiliar
my highest priority,” it wasn’t
congregation — of God
and stressful
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factors that couldis one of the groups shouldsetting, religious
offer “a sense
ies major recalled. nal studseparation from lead to a
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partying and (doing)
college, faith leaders
communi
say. And inviting ty, of welcoming and
things. In freshman other
many religious
people,”
institutio
year, if you respond
said Barbara
come up with friends,
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to that detachmens
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director
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nt
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Faith-impact of a college
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UNAFFILIATED
Please see LDS ONLINE,
Press
ABBAS DULLEH | The Associated
paA Liberian security officer
trols Wednesday in Monrovia, Liberia, as the government
clamps down on the move-the
ment of people to prevent
spread of the Ebola virus.
PERCENT RELIGIOUSLY
emThe LDS Church has
braced the virtual universe
with unalloyed enthusiasm,
globhoping to harness its
al reach to bring converts
local
to Christ, while some
used
Mormon leaders have
—
the same tools to monitor —
and occasionally discipline
longtime members.
or
Whether to proselytize
outto punish, social-media
landlets are part of the LDS
memscape, and leaders and
to
bers alike are struggling
adopt and adapt guidelines
they
for getting along in what
see as God’s kingdom. ber
The 15 million-mem of
Church of Jesus Christ
hands
Latter-day Saints now
nearly
out digital devices to
A4
BY LISA RILEY
DESERET NEWS
SALT LAKE CITY
— Rep.
Chris Stewart
said a police
show of force against
in Ferguson, Missouri,protests
that
has been compared
to an
invading army
is
interest in his boosting
effort
militarize federal to deregulatory
agencies.
But the Utah Republica
n
told the Deseret
News and
KSL editorial board
Monday
that he isn’t trying
advantage of the to take
raised by the localconcerns
police
reaction to demonstr
against the police ations
shooting of
an unarmed 18-year-ol
d.
“I don’t feel comfortab
le
taking advantage
trying to sell it of that and
by
‘Well, look what’s saying,
out in Ferguson, happening
come support therefore,
my
those situations bill.’ I think
enough,” he said.are different
Still, the images
ily armored vehicleof a heavthrough the small rolling
St. Louis
suburb while officers
outfitted
in battle-ready
camouflage
gear carry automatic
is having an impact. weapons
“There’s no question
it’s
brought much
more
to the bill because attention
of what
has happened
in the last few
weeks in Missouri,
” the 2nd
25%
Bachelor’s degree
No bachelor’s degree
20%
15%
10%
5%
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19 19 19 19
19 1945 1950 1955 60 65-6 70-7 75-7
19 19 19 19
BIRTH YEAR
of Nebraska-Lincoln
SOURCE: University
DESERET NEWS
GRAPHIC
SPORTS
BYU, CONNECTICUT
COACHES SHARE
A SIMILAR APPROA
CH,
D1
TELEVISION...................
WEATHER..................... .........C8
..........C8
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PARTLY CLOUDY, THUNDERS
TORMS TODAY
HIGH: 81 LOW: 62
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Premarital
choices affect
marriage’s
future
Faith&
fitness
LAURA SEITZ, DESERET
·
NEWS
Target Audience: Subscribers,
Partnerships, Institutes.
BY LOIS M. COLLINS
DESERET NEWS
Your prospects for a happy
marriage may be tied to
people other than your soonto-be spouse. For example,
the more people who come it
to your wedding, the better
bodes for your marital bliss.
But the more serious prehad
marital relationships you
are
before, the less likely you
to be happily married later.
A new report from the Naat the
tional Marriage Project
University of Virginia, “Before
‘I Do’: What Do Premarital
Experiences Have to Do
with Marital Quality Among
NEWS
JEFFREY D. ALLRED, DESERET
Today’s Young Adults,”
highlights those and other and
as a guest speaker, his well-defined
findings on how decisions
pastor
layers of a
He’s also a man of God,
musculature hidden beneath the “soul
experiences before marriage
Christian
of a nondenominational
three-piece suit, he explained
can help or hurt future marto read by
for
church who taught himself wearied of wounds” that send people to food
riage quality.
he
studying the Bible after
comfort, as well as the preservatives
Individuals who had more
God in his
that
his way of life and found
partners or more
and other chemicals in foodsa hard
sexual
late 20s.
make the battle to stay trim
the conRecently, standing before of Grace
MARRIAGE P9
WILLIAMS P11
gregation of the Community Utah,
Presbyterian Church in Sandy,
Pastor Ron
Williams
leads an exercise group
of Utah
National
Guard members, above.
At left, he
preaches at
the Community of Grace
Presbyterian Church.
ONE MAN’S ·
on Williams is talking about
JOURNEY
fat: How it can seem imTO BECOMING
possible to defeat, clinging
MR. NATURAL
stubbornly to bodies despite
and even
UNIVERSE AND exercise and calorieis control
The latter an important
MAN OF GOD prayer.because
Williams is not just a
BY LOIS M. COLLINS
DESERET NEWS
R
point,
builder
fitness instructor and body
with international titles.
Distribution: Subscribers in-state
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partnerships.
Deseret News National Edition is an informative
weekly section on the faith and values of members
of The Church of Jesus Christ of Latter-day Saints,
living in and out of Utah.
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Local Ski Industry firm
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How to choose a
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2014 Park City Area
Showcase of Homes
2015
2015Subaru
Subaru BRZ
BRZ Series.B
Series.lue
Blue
Aug. 22 - 24 & Aug. 29 - Sept.
in this issue
Advertising supplement
1
produced by Utah MediaOne
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A farm-raised
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» See page 8 for more information
Can contemporary
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se into
A glimp
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dreaming of low-slung Saturdays
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The Subaru BRZ, unleashed
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critical circles. It was even
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the subthe second coming for quick,
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Series.Blue tag adds nearly
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scream, “Drive me in the
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drop
BRZ for some $4,000 on
we can have our fun two-seaters
resulted in a decent sales
Some of
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again? Maybe the Brits
off, and let’s also not forget
improve
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the additions functionally
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Pontiac Mazda
BRZ/FR-S the sports car’s aerodynamics,
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although Subaru won’t say
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See SUBARU on Page T4

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Utah Rides is a weekly section about Utah’s
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‚ ˆ ‰Š Audience Size: 327,315**
Target Audience: Subscribers
Distribution: Newspapers
Printed on Saturdays
Spaces is a weekly section that features Utah
communities and lifestyles with an emphasis on
local real estate and home design trends. Each
week readers turn to Spaces to get valuable tips
for their home.
UtahRides.com
UtahRides.com is our automotive portal for anyone
who is looking for a new ride or is interested in the
automobile industry. On UtahRides.com, visitors
can search for new and used vehicles from all of
the best dealerships in the area, on this all vehicle
super site.
*AAM Publisher’s Statement March 31, 2014
**Scarborough 2014, release 1.
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Niche Publications and Sites
August 22-24, August 29-September
1
August 25, 2014
INFORMATION VISIT
FOR TICKETS AND MORE
es.com or call 435-645-9363
www.PCShowcaseOfHom
INSIDE
Circulation: 370,000*
Target Audience: Nonsubscribers
Distribution: Shared Direct mail,
greater Salt Lake area, Davis
County.
Distributed on Mondays
Save Now extends your reach beyond affluent
subscribers of the newspapers to every home
in the market. Direct mailed to more than
370,000 homes, Save Now provides advertisers
an unprecedented level of connection to
high quality, loyal users who are looking for
entertainment information and insert circulars. A
combination of media to reach every home:
1) Reach affluent, high-value subscribers
through Deseret News and The Salt Lake
Tribune.
2) Reach every door with Save Now, a weekly
publication direct mailed to non-subscribers to
more than 370,000* homes across Salt Lake
and Davis Counties.
Hometown Values Distribution Markets Include:
SANDY/DRAPER
BACK TO SCHOOL EDITION
AUGUST 2011
Circulation: 545,731*
Target Audience: Women,
homeowners
RepairCrete
SOLUTIONS
CREATIVE CONCRETE
Distribution: Direct mail, 16 market
editions - Logan to Payson
Hometown Values is Utah’s largest monthly, directmail magazine and is distributed to a more than a
half-million homes along the Wasatch Front. With 16
targeted zones, Hometown Values features great local
deals and discounts by advertisers. Hometown Values
has a target audience of female readers who make a
majority of household decisions. It is circulated from
Logan, Utah to South Utah County.
Market 1: 545,731 mailed
Statewide Insert:
Full distribution across all markets
except market 14
Market 9: 50,808
Southwest Valley: West Jordan,
South Jordan, Riverton, Bluffdale,
Herriman
Market 2: 31,781 mailed
Cache Valley: Logan, Richmond,
Smithfield, Wellsville, Hyrum
Market 10: 43,631
Sandy/Draper
Market 3: 40,986 mailed
North Weber: Brigham City,
Pleasant View, North Ogden,
Ogden, Eden, Huntsville
Market 4: 41,525 mailed
South Weber: Ogden, Roy,
Riverdale, South Weber, Morgan,
Hooper
Market 5: 48,321 mailed
North Davis: Layton, Kaysville,
Fruit Heights, Clearfield, Syracuse,
West Point, Clinton, Hill A.F.B.
Market 6: 35,836
South Davis Cty: Bountiful, North
Salt Lake, Centerville, Woods
Cross, Farmington,
Market 7: 45,257
East Side: Murray, SLC,
Sugarhouse, Holladay,
Cottonwood, Midvale
Market 11: 35,028
North Utah County: Alpine,
American Fork, Lehi, Saratoga
Springs
Market 12: 35,086
Central Utah County: Pleasant
Grove, Lindon, Orem, Provo
Market 13: 35,115 mailed
South Utah County: Springville,
Spanish Fork, Mapelton, Payson,
Salem, Santaquin
Market 14: SMART, 24,921 mailed
Salt Lake City
Market 15: 15,418
Summit/Wasatch County: Park
City, Jeremy Ranch, Heber, Midway
Market 16: Tooele; 17,573
Stansbury Park, Grantsville
Market 8: 40,103
Oquirrh Mountain: West Valley,
Taylorsville, Kearns, Magna
*ABC Audit CMR, Sept 2010
10
Media Solutions 2015
Targeted Publications and Sites
t
Upper Crus
of Park City
The Good Eats
March 2013
www.utahbusiness.com
the MAGAZINE
downtownslc.org
Growing Up
O
CE
of the
Year
Circulation: 20,000*
Josh Coates
Builds Another
Great Company
and More
Leadership
Success Stories
Live Green
Transform Your
House to Save
Energy & Money
Count on It
A Primer on
Web Analytics
and Instructure,
Josh Coates founded Mozy
experienced great success.
two companies that have
Target Market: Business
executives and managers
Distribution: Subscription,
retail statewide, printed
monthly
Circulation: 120,000*
WN
DOWNTO
Living
Families Love
the Urban Lifestyle
Target Market: Downtown Salt
Doug and Mikell Weber
and their children love
family living downtown
Salt Lake City.
Lake City area
Distribution: Downtown
employees, businesses and
residents as well as visitors.
Eat, Sleep, Love
INSIDER SECRETS
NOT-SO-SQUARE MEALS
more
LIBATIONS 101 and
SPRING | SUMMER
2014
3/6/13 2:42 PM
Mar13_001.indd 1
Utah Business is the statewide leader for business
news and information. If you are targeting business
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your primary solution. With an average household
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key target demographic.
UtahBusiness.com
Downtown the Magazine is an important tool in
reaching your customers through cost-effective
advertising, targeted to thousands of downtown
employees, visitors and conventioneers. In addition,
Downtown the Magazine is also delivered to local
residents that frequent downtown for their dining,
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designed to attract the attention and interests of
those who like to engage in Utah’s capital city.
FREE
Parade App
2014
SLCHAMBER.com
APP STORE:
SLHBA Parade of Homes
Circulation: 100,000*
Target Market: Visitor, Local
Distribution: Free, statewide,
rack, mail, Salt Lake Chamber
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August 1 - 16, 2014
p.m. - 9 p.m.
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PLATINUM SPONSOR
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Circulation: 20,000*
Target Market: Salt Lake Parade
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Distribution: Distributed during
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PLAY
Life in Utah is a must-have guidebook for
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businesses to use as a resource guide for
everything that happens in the Beehive State. This
magazine explores every facet of life in Utah from
work and business to living and playing.
Utah’s longest running Parade of Homes, the Salt
Lake Parade of Homes features more than 40
homes across the Salt Lake Valley with over 25,000
attendees. Many attendeess visit the Parade because
they are in the market to buy or build a new home or
remodeling their current home. Attendees are also
looking for products and services for their current
home. The Parade magazine is the number one place
to target your message to them.
HBA Publishing Partnerships include:
•
Salt Lake Parade of Homes
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Park City Showcase of Homes
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*Internal distribution estimates
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Daily ROP deadlines Monday through Saturday
Space Reservation
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Camera Ready
Final Proof Corrections
Sunday
3 p.m. Wednesday
3 p.m. Thursday
Noon Friday
Noon Friday
Noon Monday
Day of Insertion
DAILY SECTIONS
Monday
3 p.m. Thursday
Noon Friday
Tuesday
3 p.m. Friday
Noon Monday
Wednesday
3 p.m. Friday
3 p.m. Monday
NoonTuesday
Thursday
3 p.m. Monday
3 p.m. Tuesday
Noon Wednesday
Friday
3 p.m. Tuesday
3 p.m. Wednesday
Noon Thursday
Saturday
3 p.m. Wednesday
3 p.m. Thursday
Noon Friday
3 pm Friday (23 days prior)
Noon Tuesday (19 days prior)
Noon Tuesday (19 days prior)
WEEKLY ROP SECTIONS
Comics (Sunday)
Travel (Deseret News Sunday)
3 pm Monday
3 pm Tuesday
Noon Thursday
4x Insert Jacket (Monday)
3 pm Wednesday (12 days prior)
3 pm Thursday (11 days prior)
Noon Friday (10 days prior)
Mormon Times (Thursday)
3 pm Monday
3 pm Tuesday
10 am Wednesday
Spaces (Saturday)
3 pm Tuesday
3 pm Wednesday
10 am Thursday
Utah Rides (Saturday)
3 pm Tuesday
3 pm Thursday
10 am Thursday
Deseret News National Edition (Sunday)
3 pm Friday (9 days prior)
3 pm Tuesday
10 am Wednesday
Spaces (Saturday)
3 p.m. Tuesday
3 p.m. Wednesday
10 a.m. Thursday
Utah Rides (Saturday)
3 p.m. Tuesday
3 p.m. Thursday
10 a.m. Friday
SPECIALTY
Save Now (Monday)
3 pm Wednesday (12 days prior)
3 pm Thursday (11 days prior)
Noon Friday (10 days prior)
DML Card(Monday)
3 pm Wednesday (12 days prior)
Noon Thursday (11 days prior)
Noon Thursday (11 days prior)
• Cancellations accepted after deadline are subject to a
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• Spot Page deadline is an additional 24 hours in advance
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advance of appropriate color deadline.
• Advanced deadlines may apply on select holidays.
www.utahmediagroup.com 13
Daily Sections
B
Sunday
WEDN
AUGUST 27 ESDAY
, 2014
STUDENTS
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Deseret News
The Salt Lake Tribune
A Section
A Section
Voices
Opinion
Arts
The Mix
Local
Utah
Sports
Sports
Travel
Deseret News (Sunday
Edition)
N/A
N/A
Sunday Funnies
Sunday Funnies
A Section
A Sectiion
Local
N/A
Sports
Sports
A Section
A Section
Moneywise
Money
Local
Utah
Sports
Sports
A Section
A Section
Business
Money
Family
Mix
Local
Utah
Sports
Sports
A Section
A Section
Business
Money
Local
Utah
Sports
Sports
Mormon Times
N/A
A Section
A Section
Business
Money
Local
Utah
Weekend
Mix
Sports
Sports
A Section
A Section
Business
Money
Faith
N/A
Local
Utah
Sports
Sports
Spaces
Spaces
Utah Rides
Utah Rides
Sunday Preview
Sunday Preview
Ad Specifications
Utah Media Group Broadsheet sizes
Mechanical measurements
Mechanical requirements
Standard page ROP - 6 column (SAU)
Standard advertising units (SAU)
Type page or form size: 10.972" wide x 20" deep
The number of columns in width by the depth in inches is
1xFull"
(19.75
(20"))
1x18"
2xFull"
(20"))
(19.75
2x18"
Columns
1
the ad designation.
3xFull"
(20"))
(19.75
3x18"
4xFull"
(19.75
(20"))
4x18"
5xFull"
(19.75
(20"))
5x18"
6xFull"
(19.75
(20"))
6x18"
Inches
Picas
1.736"
10.5p
2
3.583"
21.6p
3
5.431"
32.7p
4
7.278"
43.8p
5
9.125"
54.9p
6
10.972"
65.1p
9
15.61"
93.8p
Double truck
1x15.75"
2x15.75"
3x15.75"
4x15.75"
5x15.75"
6x15.75"
11
19.31"
115.1p
13
23"
138p
21
23"
138p
Tabloid sizes
1x14"
2x14"
3x14"
4x14"
5x14"
6x14"
Mechanical requirements
Standard advertising units (SAU)
The number of columns in width by the depth in inches is
the ad designation.
1x10.5"
2x10.5"
3x10.5"
4x10.5"
1x7"
2x7"
3x7"
4x7"
1x5.25"
2x5.25"
3x5.25"
4x5.25"
1x3.5"
1x3"
2x3.5"
2x3"
1x2"
2x2"
5x10.5"
6x10.5"
6x7"
6x3"
2xFull"
3xFull"
4xFull"
1x7"
2x7"
3x7"
4x7"
1x5"
2x5"
3x5"
4x5"
1x3.5"
2x3.5"
1x3"
2x3"
1x2"
2x2"
(10.75")
(10.75")
(10.75")
(10.75")
5xFull"
(10.75")
1x1"
1x1"
1.736"
1xFull"
3.583"
5.431"
7.278"
9.125" 10.972"
Strip ads: 6 columns by 3" are available on selected pages
and must be approved in advance.
1.736"
3.583"
5.431"
7.278"
9.125"
Strip ads: 5 columns by 3” are available only in selected
pages and must be approved in advance.
Advertisements more than 18 inches deep will be charged
for 20 inches.
www.utahmediagroup.com 15
Ad Specifications
Mechanical measurements
Standard page ROP 5 column (SAU)
Tabloid and TV Week 5 column
Image area: 9.125” wide x 10.75” deep (11” deep without
folio)
Inches
Picas
1
1.736"
10.5p
2
3.583"
21.6p
Print media such as newspapers and magazines differ
in their production requirements. Adherence to these
standards will ensure the best possible reproduction of
your ad.
3
5.431"
32.7p
Black-and-white
4
7.278"
43.8p
Screen ruling: 110 lines per inch
5
9.125"
54.9p
20"
120.6p
11
Advertisements in standard size format more than 18
inches deep are charged a full column depth of 19.75
inches.
ROP/Classified columns in inches
ROP
1.736
CLASSIFIED
1.03
1
3.583
3.25
5.431
7.278
9.125
10.972
2
3
4
5
6
7
8
9
10
2.12
(Camera-Ready Positive Prints)
• Reverse white type with screened background; 60
percent or greater screen recommended.
Process color
• Minimum type size: 6 point.
• Minimum reverse type size: 10 point (avoid serif type).
• Minimum process color reverse type size: 12 point or
greater (avoid serif type).
• Minimum line width: positive print — 1 point rule;
reverse positive print — 2 point rule.
4.35
5.44
C
M
Y
K
6.54
Cyan
Magenta
Yellow
Black
7.64
Make total print density 240%
8.74
9.86
10.96
Double-truck width requirements
• Standard broadsheet size — 23 inches wide includes
gutter.
• Tabloid size — 20 inches wide includes gutter.
Miscellaneous mechanical notes
• Classified display ads are measured at 12.7 lines per
column inch.
• Classified in-column ads are not billed at 12.7 lines per
inch.
• Embed all fonts.
Media Solutions 2015
Black-and-white halftone reproduction
• Black type with screened background; no greater than
30 percent screen recommended.
ROP depth requirements
16
Recommended quality standards
Columns
Double truck
1
2
3
4
5
6
The ad document must be built to the correct size
according to this book.
Digital ad specifications
Utah Media Group recommends PDF as the preferred
file format. We prefer not to receive native format files.
If necessary, consult a sales representative. All native
formats should include packaged links, fonts and
interchange files.
PDF export settings
• High quality print (preset)
• Compatibility Acrobat 4.0 (PDF 1.3)
• 240 dpi resolution
• Bitmap images 600 dpi
Ad Specifications
Magazine sizes
Acceptable images
Hometown Values
Utah Business
Full page
Two page spread
9.125” x 10.875” with tab
(9.375” x 11.125” w/ .125 bleed)
16.75” W x 10.875” H - trim size
17.0” W x 11.125” H - including bleed
0.375 - live margins
8.375” x 10.875” without tab
(8.625” x 11.125” w/ .125 bleed)
Full page
7.625” W x 3.325” H
8.375” W x 10.875” H - trim size
8.625” W x 11.125” H - including
bleed
0.375” - live margins
7.875” W x 10.375” H - without
bleeds
Quarter page
Half page
3.735” W x 5.00” H
7.25” W x 4.85” H
One sixth page
One third vertical
3.735” W x 3.325” H
2.317” W x 9.875”
Half page
7.625” W x 5.00” H
One third horizontal
Acceptable formats
Adobe InDesign, Adobe
Photoshop, Adobe Illustrator and
print-ready PDF files
Your sales representative is available to give you ideas and help on planning your
advertising needs.
For graphics questions, please feel free to call our art department at
801-204-6300.
1. All images must be in CMYK
mode 300 dpi (high res.).
2. Web images are not usable for
magazines. The only acceptable
method of getting images from
a web site is if the web site has
a separate area for downloading
high-resolution images. A
signed release of copyright must
accompany use for such photos.
3. Advertiser is responsible for all
copyright usage and releases Utah
Media Group of any responsibility
for copyright for items/photos
provided to Utah Media Group.
4. Due to copyright issues, we will
not scan preprinted advertising
photos or other material for use in
any ad.
5. All placed images must be
embedded and must not be
compressed, ie, LZW or JPG.
6. All color in document must be
in CMYK mode (no spot or RGB
colors).
7. All fonts (both screen and
printer fonts) must be included or
converted to paths (outlined).
8. Publisher reserves the right
to refuse any ad for objectional
content.
www.utahmediagroup.com
17
Online & Mobile Advertising
THE BEST DIGITAL PRODUCT SUITE IN UTAH
Digital solutions that fit your objectives.
Our broad digital services make it easy for our clients
to be dynamic and achieve results with their online
advertising. It doesn’t matter what type of business you
have we have the right online marketing channel for you.
WHAT OUR CLIENTS GAIN
Content Marketing
We can help you strategize the best path to gain trust
with your customers. Custom content is the first step to
achieving your marketing objectives.
Dynamic Campaigns
The unique combination of tools and outlets offer
compelling, attention-getting campaigns.
Our full-service
approach
Wide Coverage
•
In-house design team
with free creative
services
•
Identify the
best advertising
opportunities for your
business with our needs
analysis
•
Solution-based support
staff
•
Campaign monitoring
and optimization
•
Bi-weekly reports
•
Monthly consultations
•
Campaign flexibility
Reach more than 4 MILLION unique visitors per month
through Utah Media Group’s broad network.
Targeted Audiences
Unique targeting capabilities for your business to reach
your desired target audience.
Instant Analytics
Figure out who and how our audience is interacting with
your ads. Our site analytics make it easy to track and
measure the success of your advertisments.
Cost-effective
We will design a campaign that is affordable and
customized to your goals.
18
Media Solutions 2015
Online & Mobile Advertising
OUTSTANDING
REACH
As media channels continue
to fragment, reaching
target audiences is
becoming increasingly
complex. It is the mission
of Connect+ to not only
streamline the entire online
media buying process for
advertisers, but also to
deliver the most successful
campaigns.
Digital and Mobile
Marketing Solutions
Premium News Network
Category Targeting
Behavior Targeting
Online editions:
Extend your reach through a
network of 2,500 + high-quality
newspaper, broadcast, radio,
and magazine websites.
Contextual Display Targeting
Reach your target audience
by running on a mini-network
of premier national sites across
your specific category. Over 50
targets available.
Demographic Targeting
Reach buyers that have
exhibited a clear interest in
your products or services.
Re-Targeting
99.1%
reach in the
SALT LAKE market
2,500 PREMIUM
newspaper, broadcast,
radio, and media websites
to leverage.
Target your ad to stories and sites
relating directly to your keywords
and key phrases. Example: When
a user is reading an article about
travelling in Europe and sees
a display ad offering a special
price on a flight to Italy, that’s
contextual advertising.
Job-Title Targeting
Target your ads by age,
gender, education level,
home ownership, ethnicity and
household income.
Facebook
When a user visits your site
we begin to track them and
serve your ads back to them
Mobile
More than
25,000 category
websites to target your
customers.
Using 3rd-party registration
data we are able to place
your ad in front of users
that currently have specific
occupations.
Tablet
Get serious about radio and
engage your target audience
with an audio spot that can’t be
skipped.
Reaching 600,000,000 people
is great- being able to identify
them by their interests,
demographic information and
location is better.
YouTube
Our wide array of mobile
solutions reaches all
smartphones in the DMA,
Run of network, by topical
channel, or leverage
our powerful hyper-local
targeting capability.
National TV Networks
Extend your TV campaign
reach with pre-roll video on
YouTube and tap into the
world’s largest online video
community.
Extend your TV campaign on
the nation’s most reputable
news website with pre-roll
video. Have you ever wanted
to see your commercial on
CNN.com? Now you can.
www.utahmediagroup.com
19
Creative Services
As a leader in the media industry, Utah Media Group can help target new customers for every kind of business. We
know that good businesses look for new opportunities to capitalize on each marketing dollar spent. Utah Media Group’s
creative team can help. With a focus on brand development, essential marketing strategies and top creative talent, Utah
Media Group can help deliver new customers through any business’s doors.
Utah Media Group’s services include:
PR/copy writing; branding; graphic design; interactive
development; direct mail fulfillment; custom publishing;
specialty printing; web development; media planning
and search engine optimization.
Printing services
Our clients have included:
US Speedskating, Farr’s Fresh Ice Cream, Moreton &
Company, Global Background Checks, Intermountain
Hearing, Salt Lake Chamber, Utah Hispanic Chamber
of Commerce, Sandy Chamber of Commerce, ACG,
Silicone Slopes (Omniture), GL Enterprises, IM Furniture,
Symphony Homes, Hamlet Homes and many others.
Utah Media Group leads the region in newsprint
publishing. With the expansion to our West Valley City
facility, Utah Media Group installed three state-of-the-art
presses designed by TKS Japan. These presses represent
the first of their kind and each measures 64-feet high by
410-feet long. Each press is capable of printing 70,000
copies per hour with the help of sophisticated robotics
that lift 2,300-pound paper rolls.
Utah Media Group also provides clients any kind of
commercial printing services. Whether it’s a magazine,
catalog, booklet, flier, brochure, envelope or magnet, we
can provide you with the services to handle all of your
business printing needs.
Call your Utah Media Group account executive for more
information 801-204-6300.
Graphic design
Utah Media Group’s designers and staff can help
you with graphic design, content planning, magazine
publishing, packaging, web development and other
projects to help your business expand.
For a personal consultation call your account executive
at 801-204-6300.
What A
Woman
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Memorial Day
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May
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Several publications and circulars are printed by Utah
Media Group including:
Deseret News • The Salt Lake Tribune • Save Now • Park
Record • Provo Daily Herald • USA Today • The New York
Times • The Wall Street Journal • Church News • U of U Daily Utah Chronicle • BYU - Daily Universe • SLCC Globe
• BYU Idaho - Scroll • SUU - Journal • USU - Statesman •
Weber State - Signpost • Jewish Community • Wyoming
Newspapers Inc.
Statement stuffers
Each month we send out more than 60,000 statements
to our readers who subscribe to the newspaper and
elect to have a hardcopy billing statement sent to them.
Our readers are loyal and trust our newspapers and our
advertisers. Each insert is mailed with a statement inside
the envelope.
May
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Farmington
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*See ad inside today’s paper or visit
and official rules and restrictions.
for a list of participating auto dealers
Sticker notes
Custom sticker notes can be positioned on the front
pages of Deseret News, The Salt Lake Tribune, Travel
section, Classifieds, and Save Now.
20
Media Solutions 2015
of the m
ini
Good things come
in small packages!
pancake
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151 E.Bu25
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Events & Activations
Utah Media Group produces more than 12 individual events annually. Events are a great way for your company to
activate your brand with customers on direct marketing platform as a major sponsor. Plus, we work closely with other
event producers on a national basis to provide our event technology and mobile platform (GrowTix) for registrations and
check-in. Businesses can also utilize Utah Media Group’s experience in planning, hosting and capitalizing on specialty
events by drawing on Utah Media Group’s event-planning team. Contact Dan Hartman at 801-204-6227 to learn more
about Utah Media Group’s event opportunities.
THE GOVERNOR’S UT AH
ECONOMIC
SUMMIT 2015
Utah’s building professionals showcase the latest
trends and technology in the housing industry. The
Utah Dream Home Expo is a way to connect with
builders and potentail clients looking to remodel or
build a home.
The Governor’s Utah Economic Summit
is Utah’s premier business meeting. In
partnership with the Governor’s Office of
Economic Development, Utah Media Group
produces the summit annually.
Event Type: Expo
Attendees: 5,000+
Audience: Homeowners
Dates: May 2015
Event Type: Convention/meeting
Attendees: 1,200+
Audience: Executives and professionals
Date: April 2015
Opportunity: Sponsorship
The ultimate experience in fashion, jewelry, skin
care, health and fitness geared specifically toward
women. This show is the premier event on the
Wasatch Front for women in Utah. The What a
Woman Wants Show is the ultimate shopping
experience.
Utah’s Energy Development Summit is
produced annually with the Utah Office of
Energy Development. This critical topic brings
national attendees from all over the country to
discuss energy development in Utah and the
region.
Event Type: Convention/meeting
Attendees: 1,600+
Audience: Energy Executives and
professionals
Date: May 2015
Opportunity: Sponsorship
The Utah Health Summit is an event to
convene leaders from public policy and
business to discuss best practices and impacts
of current health care policy and reforms.
Event Type: Convention/meeting
Attendees: 800
Audience: Public health and HR
Date: September 2015
Opportunity: Sponsorship
Event Type: Expo
Attendees: 30,000 attendees
Audience: Women 18+
Dates: 3x Annually
Opportunity: Sponsorship, exhibitor
{FAIR {
Sandy Chamber of Commerce
JOB
Tuesday, September 9, 2014
9:30am - 2:30pm • South Towne Expo Center
Helping you find
your next job.
PRESENTED BY
Go to SandyChamberJobFair.com for
more information and companies who
will be there!
If your company is looking for talented employees,
call us to be part of the Sandy Job Fair at 801-204-6203.
CMYK:
86.52.0.0
CMYK:
54.18.100.2
CMYK:
75.99.2.0
Pantone:
660 C
Pantone:
377 C (93%)
Pantone:
527 C
Utah Ops conference was created by the Utah
Office of Management and Budget to convene
state, county, city public managers to discuss
efficiency in today’s workplace. The event is
expanding to include business and HR groups.
Event Type: Convention/meeting
Attendees: 800
Audience: Public sector and business ops
Date: September 2015
Opportunity: Sponsorship
Utah Global Forum focuses on helping Utah’s
businesses export, foreign direct investment
and importing goods.
Event Type: Convention/meeting
Attendees: 600
Audience: Public health and HR
Date: September 2015
Opportunity: Sponsorship
AWARDS
2015
CMYK:
54.18.100.2
Event Type: Job fair / exp
Attendees: 10,000 Annually
Audience: Adults 18+
Dates: 3x Annually
Opportunity: Sponsorship, exhibitor
Utah’s Best Prep Sports Athletes is an award event
for Utah’s finest high school athlete both on and
off the field. The Deseret News is closely involved
with the selection criteria and promotion of the
event. A great way to maximize your brand with
athletes, high-shool sports and families across
Utah.
PREPS
CMYK:
86.52.0.0
The ApplyUtah.com Job Fair is produced three
times annually and draws more 3,000 people to
each event. As the market tightens for labor, the
Job Fair is an excellent way to get out in front
of potential employees. We work closely with
Deparment of Workforce Services to provide
training and workshops.
CMYK:
75.99.2.0
Event Type: Award
Attendees: 300 + exposure across media
Audience: Adults 18+
Dates: May 2015
Opportunity: Sponsorship and engagement
Pantone:
660 C
Pantone:
377 C (93%)
Pantone:
527 C
Consumer Events
Utah Media Group produces several other events in
partnership. For more details on how you can create an
experiential marketing opportunity to engage your customers
call 801-204-6227.
More events at: UtahSummit.com
www.utahmediagroup.com
21
Real Estate Services
MediaOne Real Estate gives clients a better way to sell their home. Providing expert care in the listing, presentation,
marketing and selling of your home is most important to our Realtors® and the MediaOne Real Estate team. Selling your
home is about you and getting the best price for your home.
Our commitment
In a complex real estate environment, it has become increasingly more difficult to stand out above the rest. Listing a
home with MediaOne Real Estate brings the full power of the Utah Media Group network in marketing. Plus, our team
brings more than 150 years of combined real estate marketing experience to sell homes fast.
We are professionals who are accountable. Our team will follow-up with traffic reports, marketing efforts and solutions
to improve buyer perceptions to sell homes faster. The results are immediate through our vast network of solutions. We
are committed to selling homes at the best price and terms.
Marketing and promotion
Our parent company is Utah Media Group and with that comes their full marketing arsenal with the capability of
reaching more than 1 million people weekly. MediaOne Real Estate provides MORE for less. Save money, reach more
people and work closely with real estate experts.
MediaOne Real Estate has been developed to change the way homes are sold. We provide real marketing solutions to
reach hundreds of thousands of potential home buyers in the Utah marketplace each week through our assortment of
publications and interactive portals. Whether you are selling a home, acreage or residential building lot, MediaOne Real
Estate will reach more potential buyers for less money.
Utah Media Group
West Valley City, Utah Offices and Production Facility
22
Media Solutions 2015
Policies
ADVERTISING MATERIAL AND LIMITATION OF PUBLISHER’S LIABILITY
1. Advertising material submitted by Advertiser or Agency shall conform to the regulations of
Publisher as set forth in this Agreement and in the applicable Publisher’s Rate Card, as in
effect or amended (incorporated herein by reference), receipt of which is acknowledged by
Advertiser or, if applicable, Agency can be accessed online by advertiser or Agency at: www.
utahmediagroup.com.
2. Publisher reserves the right to classify all advertisements; to delete objectionable words or phrases; to refuse or revise any advertisement; to change regulations and rates applicable to such
advertisements subject to terms of this Agreement; and to insert the word “Advertisement”
above or below any advertisement set to resemble a news story in minimum 10pt. type face.
3. Cancellations (“kills”) of individual advertisements shall be governed by the terms of the
Publisher’s Rate Card. The advertising contracted for will be located in the publication(s) at
the discretion of the Publisher. Position is not guaranteed. However, a reasonable attempt will
be made to fill position requests so far as conditions permit. No refunds will be made because
of the position in which an advertisement appears. No orders will be accepted on a “positionor-omit” basis. A limited number of positions may be requested with, advanced notice and a
premium surcharge on the over-all cost of the ad (will be refunded if position is not provided).
4. Publisher assumes no responsibility for subject matter contained in advertising placed by
Advertiser or Agency. Publisher is not responsible for false and misleading advertising. Ads
deemed by Publisher to inconvenience or mislead readers are unacceptable and may be withheld.
5. Advertiser and Agency agree that all advertising and materials submitted shall comply with all
applicable federal, state, and local laws, ordinances, regulations, guidelines and administrative
standards as now or hereafter in effect. Advertiser and Agency, jointly and severally, agree to
indemnify and hold Publisher harmless against all loss, damage, expense, claim, liability or
injury, including attorneys’ fees and costs, sustained by reason of Publisher’s printing advertising for Advertiser giving rise, directly or indirectly, to any claim for slander, libel, infringement of
trade name, copyright or patent, damages in tort, violations of statutes regulating solicitations
by fax, telephone, mail or e-mail; illegal or unfair competition or trade practice, or any other
demand of any sort whatsoever. In addition, Advertiser represents to the Indemnified Party
that the use in any ad of any person’s name, photograph, likeness or any other identifying
characteristic has been approved expressly by such person in writing, and Advertiser agrees to
indemnify and hold the Indemnified Parties harmless from any and all claim, loss, lawsuit, and
expenses (including attorneys’ fees) with respect to the use of such name, photograph, likeness
or other identifying characteristic.., This provision shall survive termination of this Agreement.
6. Publisher’s liability to Advertiser and/or Agency in the event it fails to publish advertising
purchased hereunder or in the event that errors are made in the publishing of advertising purchased hereunder shall not exceed the cost of the advertising space actually occupied by the ad,
or, in the case of errors, by the error and/or omission. Advertiser and Agency expressly waive
and release Publisher from any and all liability for actual and/or consequential damages (including claims for lost profits or business) claimed to result from the publication of and/or failure to
publish advertising for Advertiser and/or Agency. The foregoing notwithstanding, in no event
does Publisher assume liability or responsibility for errors in advertising purchased hereunder
unless a proof of such advertising is requested by Advertiser or Agency and submitted to
Publisher with the error or correction plainly noted in writing thereon prior to the scheduled
publication date of the advertising in question. Claims for adjustment or re-runs must be made
within 10 days of original publication. Credit is allowed for the first insertion only. No adjustments will be made for errors the Advertiser fails to mark for correction on its proof.
7. Advertiser and Agency agree that original creative artwork, logos or designs created by Publisher
for the Advertiser and/or Agency remains the property of Publisher and may not be provided
to other media without prior written consent of Publisher. Subject to this reservation of rights,
Publisher provides to Advertiser and/or Agency unlimited use of Publisher-created original creative artwork, logos or designs in advertisements and materials published by Publisher. Onetime rights to use Publisher-created original creative artwork, logos or designs for advertising to
be placed with media other than in products published or distributed by Publisher may be purchased from Publisher by Advertiser or Agency under a separate Creative Rights Agreement.
GENERAL TERMS
1. A waiver by Publisher of any breach of this Agreement or default in payment shall not be construed as a waiver of any subsequent breach or default.
2. This Agreement shall not be assigned by Advertiser or Agency without the express written
consent of Publisher.
3. It is agreed that this Agreement and Addendums as written, including Publisher’s Rate Card, as
now in effect or as subsequently amended, constitutes the sole and entire agreement between
the parties. No representative of Publisher is authorized to make any oral modification to this
Agreement or Publisher’s Rate Card. In case of conflict between this Agreement and Publisher’s
Rate Card, this Agreement (together with Addendum Agreements, if any) shall control. This
Agreement may be amended only by specific terms expressed in writing by an Addendum
Agreement signed by Advertiser and/or Agency and at least a Vice President of Publisher. This
Agreement and Addendum Agreements, if any, may not be supplemented, expanded, modified, revised or added to by an Advertiser’s or Agency’s insertion order form or other document
requesting advertising. It is expressly agreed this Agreement (together with any Addendum
Agreements signed by all parties, if any) shall govern the terms, rates, conditions and liabilities
of and for all advertising hereunder.
4. This Agreement shall not be binding until signed by Publisher’s Vice President of Advertising.
It is not binding if signed only by an account executive of Publisher without at least a Vice
President level title signed approval.
5. This authorization shall be continuing without expiration and a photocopy or fax copy shall be
given the same effect as the original.
6. In the event of flood, fire, strike, or other emergencies beyond the control of either party, this
contract shall be suspended and neither Publisher nor the Advertiser held liable for damages.
RATES AND TERMS OF PAYMENT
1. The Agreement is made and accepted pursuant to the rates, terms and conditions set forth in
Publisher’s Rate Card as now in effect or as amended from time to time. Publisher reserves the
right to revise and amend its Rate Card at its option. The Publisher reserves the right, because
of possible publication manufacturing costs beyond its control, to revise advertising rates upon
thirty (30) days notice.
2. Publisher may revise the rates for advertising purchased hereunder upon thirty (30) calendar
days’ advance written notice to Advertiser or, if applicable, Agency. Notice to Agency shall constitute notice to Advertiser. Notice shall be complete upon deposit in the U.S. mail or overnight
delivery service, properly addressed to Advertiser’s or, if applicable, Agency’s address set forth
herein, or to such change of address that may be amended in a written notice to the other party.
Advertiser or Agency may terminate this Agreement within ten (30) calendar days of receipt
of any such notice by giving written notice of termination to Publisher. In the event of such
termination, the rates for advertising purchased before and including the date of termination
shall be at the rate as set forth in Publisher’s Rate Card in effect on the date(s) of publication, for
the minimum amount of spending on advertising specified under this Agreement, and the rate
for all advertising purchased after the date of termination shall be the Open Rate, as set forth in
Publisher’s Rate Card in effect on the date(s) of publication.
3. If Advertiser spends less than the minimum quantity of advertising required by this Agreement,
Publisher may, at its option, charge (“short rate”) for the expenditure actually made at the
applicable rate set forth in Publisher’s Rate Card in effect on the date(s) of publication, and/or
terminate this Agreement as provided hereinafter. If Advertiser spends more than it is obligated
to spend hereunder, Advertiser ‘s rate shall be adjusted to the applicable rate on the Publisher’s
Rate Card for that amount of spending effective on the date(s) of publication, (see respective
addendums for specific policy on re-rate terms).
4. This Agreement does not constitute an extension of credit to Advertiser or Agency by Publisher.
Publisher, at its option, may at any time require Advertiser and/or Agency to pay in advance
for all advertising purchased hereunder in cash, check, or certified funds. Publisher may, at
its option, extend Advertiser and/or Agency credit upon the completion of an application
for credit, agent of record form (if applicable), and/or a personal guaranty (ies) by Advertiser,
Agency or their representatives. In the event Publisher extends credit, Publisher shall submit
statements for advertising purchased hereunder to Advertiser, or, if applicable, Agency, and
payment shall be made to Publisher in the full amount thereof. Statements are due and payable
in full on the (30th) of the month following the month of publication at Publisher’s principal
place of business, 4770 South 5600 West, West Valley City, Utah 84170. If payment of any
statement or statements has not been made to Publisher as provided above, Publisher at its
option may, without waiving any other rights hereunder, do any or all of the following: (a)
require Advertiser and/or Agency to arrange for special credit terms, including a promissory
note and a guaranty, corporate or personal; (b) refuse to accept any further advertising from
Advertiser and/or Agency until all past-due payments are made; (c) terminate this Agreement.
5. Any statement submitted to Advertiser or, if applicable, Agency, by Publisher shall be conclusive
as to the correctness of the items therein set forth and shall constitute an account stated unless
objection is made to such statement in writing and delivered to Publisher on or before the due
date of said statement. Any and all disputes as to the correctness of said statement must be
made within 12 months of receipt of said statement. Failure to notify in writing Publisher
within said time frame constitutes the acceptance of statement as being correct and releases
Publisher from any future challenge or audit. Publisher does not participate in 3rd Party Audits.
6. In the event Publisher in its sole discretion deems it necessary or advisable to bring suit to collect
amounts due and owing hereunder, Publisher shall be entitled to recover its reasonable costs of
collection, including reasonable attorneys’ fees, investigators’ costs, including any such expenses
in a bankruptcy of Advertiser or any guarantor (whether internal or external) and other court
costs, plus interest on all unpaid sums calculated at the rate of two percent (2%) per month
(twenty-four percent (24%) per annum APR).
7. Taxes: In the event any tax (federal, state, or municipal) is levied on advertising, Advertiser agrees
to have this tax added to the regular rates (including those earned under contract) shown on
the agreement.
TERMINATION
1. Publisher may terminate this Agreement immediately at any time and for any reason, with or
without cause, upon 30 days written notice. If termination is given to Advertiser that is in good
standing of this agreement there will be no rate penalty given. If termination is given due to
breach of contract by Advertiser, the advertising actually purchased shall be charged (“short
rated”) at the applicable discount rate earned as set forth in Publisher’s Rate Card as in effect
on the date(s) of publication, unless Advertiser or Agency has met its contractual obligations
provided in this Agreement. Payment for such advertising shall be due and payable immediately
upon termination.
2. Advertiser or Agency may terminate this Agreement prior to the end of the term stated
herein by delivering thirty (30) days’ written notice to Publisher and by making the termination payment “short rate” due Publisher, if any, as outlined in “Rates and Terms”
paragraph 3 this agreement. If such termination occurs for any reason other than
Publisher’s revision in rates as provided herein, the rate for all advertising purchased from
the effective date of this Agreement to the date of termination shall be at the applicable discount rate earned as set forth in Publisher’s Rate Card in effect on the date(s) of
publication. All termination payments shall be due and payable immediately.
www.utahmediagroup.com
23
©2014 Utah Media Group
4770 South 5600 West
West Valley City, Utah 84170-4005
Phone: 801-204-6500 | Fax: 801-204-6395
12/30/14

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