MARKET PROFILE

WALNUT CREEK, CA
MARKET PROFILE
2016
PROPERTY TYPE:
Open-air Regional Shopping Center
TOTAL SQUARE FEET:
761,000
MAJOR RETAILERS:
Neiman Marcus, Nordstrom,
Macy’s, Crate & Barrel
RESTAURANTS & ENTERTAINMENT:
Boudin, Cocola Bakery,
Nordstrom Marketplace Cafe,
NM Cafe, PF Chang’s China Bistro,
Stanford’s Restaurant & Bar,
True Food Kitchen
BUILT / RENOVATED:
1951 / 2014
FOR INFORMATION:
925-939-7601
Macerich.com
DEMOGRAPHIC SUMMARY
SAN FRANCISCO-OAKLANDPRIMARY TRADE AREA
TOTAL TRADE AREA
POPULATION
HAYWARD, CA [MSA]
2015 Total Population
516,440
960,565
4,486,748
2020 Total Population
551,972
1,020,546
4,713,717
6.9%
6.2%
5.1%
2015 Total Households
186,585
341,361
1,682,099
2020 Total Households
199,138
362,107
1,769,354
6.7%
6.1%
5.2%
Average Household Income
$124,193 $123,815 $109,362
Median Household Income
$91,586 $92,841 $79,268
Per Capita Income
$45,308 $44,354 $41,414
$50,000 +
136,403
73.1%
252,439
74.0%
1,131,284
67.3%
$75,000 +
109,576
58.7%
203,717
59.7%
884,849
52.6%
$100,000 +
86,917
46.6%
160,484
47.0%
679,602
40.4%
$150,000 +
52,136
27.9%
92,311
27.0%
383,894
22.8%
2015-2020 Population Growth
HOUSEHOLDS
2015-2020 Household Growth
INCOME
HOUSEHOLD INCOME RANGES
AGE
Median Age
39.1
39.3
39.1
EDUCATION/OCCUPATION LEVELS
Bachelor’s Degree Plus
168,024
47.6%
286,893
44.2%
1,427,772
45.2%
White Collar
177,988
70.6%
323,226
70.0%
1,576,330
68.1%
White
299,497
58.0%
587,693
61.2%
2,241,694
50.0%
Black
28,605
5.5%
58,201
6.1%
349,428
7.8%
2,473
0.5%
5,129
0.5%
24,919
0.6%
104,773
20.3%
161,040
16.8%
1,113,938
24.8%
2,727
0.5%
4,596
0.5%
33,429
0.7%
78,366
15.2%
143,906
15.0%
723,341
16.1%
Hispanic or Latino
111,393
21.6%
206,099
21.5%
998,928
22.3%
Not Hispanic or Latino
405,046
78.4%
754,466
78.5%
3,487,821
77.7%
RACE/ETHNICITY
American Indian
Asian
Pacific Islander
Other Race
DAYTIME EMPLOYMENT
Total Businesses
Total Employees
21,407 39,151202,575
227,092
Source: U.S. Census Bureau, Census 2010 Data. Esri forecasts for 2015 and 2020
404,068
2,270,897
TRADE AREA MAP
LEGEND
BROADWAY PLAZA
PRIMARY TRADE AREA
SECONDARY TRADE AREA
N
COMPETITIVE CENTERS
OTHER CENTERS
%52$':$<3/$=$
10% PCW
SITE PLAN
•Broadway Plaza is currently undergoing a renovation to enhance the shopper experience that will include the
addition of new retail, expanded parking, enhanced pedestrian spaces and better traffic access. This redevelopment
will open in phases through 2018. Stores opening in the redevelopment include Arhaus, GAP, H&M, lululemon
athletica, Michael Kors, Soul Cycle, Vince Camuto and more.
•Broadway Plaza is an open-air regional shopping center, positioned perfectly to serve cities in and around Contra
Costa County, the East Bay Area of the San Francisco Metropolitan Market.
•Superlative demographics support this upscale shopping environment, which boasts an area of high affluence,
excellent school systems, cultural opportunities and real estate values that place Walnut Creek as one of the most
desirable and sought-after places to live in the greater Bay Area.
•Broadway Plaza’s retail mix has been ranked among the best, with strong anchor stores including a recently expanded
Nordstrom (2011), the grand opening of Neiman Marcus (2012) and a renovated and expanded Macy’s (2015).
MARKET INFORMATION
MAJOR EMPLOYERS
YEARLY SALES
1
JOHN MUIR MEDICAL CENTER
2
KAISER PERMANENTE MEDICAL CENTER
3
BAY AREA NEWS GROUP
4
CVS PHARMACY
5PMI
6
WALNUT CREEK SCHOOL DISTRICT
7NORDSTROM
8
TARGET
9MACY’S
10 NEIMAN MARCUS
MONTH
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
EMPLOYEE COUNT
6,500
4,500
1,000
1,000
500
400
400
375
300
200
SALES %
7.2%
6.9%
8.6%
7.5%
8.2%
8.8%
7.3%
7.5%
7.8%
7.2%
8.6%
14.4%
HOUSING
AVERAGE SELLING PRICE
WALNUT CREEK
$702,429
ALAMO$1,425,000
CONCORD$434,250
DANVILLE
$986,750
LAFAYETTE$1,053,750
MORAGA
$795,000
SAN RAMON
$783,000
VEHICLE TRAFFIC COUNTS
MAJOR HIGHWAYS NEAR CENTER
INTERSTATE 24
INTERSTATE 680
2015 AVG DAILY
145,000
233,000
ROADS NEAR CENTER ENTRANCES
OLYMPIC BLVD
MT. DIABLO BLVD
SCHOOLS
NUMBER OF SCHOOLS
MT. DIABLO SCHOOL DISTRICT
56
WALNUT CREEK SCHOOL DISTRICT
6
NUMBER OF STUDENTS
31,829
3,545
COLLEGE/UNIVERSITY
DIABLO VALLEY COLLEGE
LOS MEDANOS COLLEGE
ST. MARY’S COLLEGE
STUDENT POPULATION
22,000
9,192
4,109
LOCATION
PLEASANT HILL
PITTSBURG
MORAGA
TOURISM
MAJOR HOTELS
MARRIOTT WALNUT CREEK
EMBASSY SUITES
LAFAYETTE PARK HOTEL
CLUB SPORT RENAISSANCE
UPDATED 3/16
NUMBER OF ROOMS
338
249
138
175
2015 AVG DAILY
182,000
163,000
SAFEWAY
B LV D
M T. D IA B LO
WELLS FARGO
OTHER
NORDSTROM
(UNDER
CONSTRUCTION)
MACY’S
CHICO’S
POTTERY BARN
WILLIAMS-SONOMA
RESTORATION HARDWARE
IL FORNAIO
SO UT
H MA
I
N
S T RE
ET
TIFFANY
APPLE
URBAN
OUTFITTERS
CENTURY
14 THEATRE
THE CHEESECAKE
FACTORY
FOREVER 21
TALBOTS
ANN TAYLOR LOFT
O LY M
PIC B
LV D
CRATE & BARREL
CONTAINER STORE
ROSS
KAISER
PERMANENTE
MEDICAL CENTER
IN
TE
RS
TA
TE
68
0
BOTE LL H O ST RE
ET
STANFORD’S RESTAURANT & BAR
CORNERS TAVERN
CHASE
NEIMAN MARCUS
NEWEL
L ST R E
ET
P.F. CHANG’S CHINA BISTRO
WHOLE FOODS
B ROA D
WA
Y
P
L
A
Z
A S TR E E
T
OWNED
LO C
UST
S
TR
EE T
SO
T
U
H
BRO ADW
AY
N