Key Performance Indicators - Corporate

Key Performance Indicators - Corporate

K E Y P E R F O R M A N C E I N D I C AT O R S – J U LY 2 8 , 2 0 1 6
Average US Primetime Cable TV Ratings
Raw, SmackDown and Primetime Cable TV Ratings
Social Media Followers2
(average, in millions)
-11%
2.83
2.53
1.92
2.33
Raw
−
−
−
−
1.72
1.25
-7%
1.16
-5%
2.02
1.55
2015Q2
-10%
2016Q2
SmackDown
2015Q2
1.37
2016Q2
USA Network
1.03
0.92
2015Q2
2016Q2
Top 25 Cable Networks
0.72
0.69
0.72
0.69
2015Q2
2016Q2
Coverage
Rating
Television ratings are measured on a Live +SD basis for Q2 2016 and Q2 2015
SmackDown was aired on USA Network in Q2 2016 and Syfy in Q2 2015
Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q2 2015 (excludes broadcast and premium networks)
Definitions of Coverage Rating and National Rating above are provided on page 9
National
Rating
2
Media Consumption: WWE AVOD Consumption
AVOD Global Hours Viewed (MM)
1
WWE Free Video on Demand
AVOD Global Views (B)2
(in billions)
(average, in millions)
Social Media Followers
154
4.0
3.7
135
112
79
120
86
3.0
3.0
Q3
2015
Q4
2.1
1.6
19
2010
0.5
Q1
Q2
Q3
2015
Q4
Q1
Q2
2016
2010
Q1
Q2
Q1
Q2
2016
− AVOD is ad-supported video on demand. Consumption includes videos viewed on WWE Platforms (WWE.com and WWE App), Facebook and YouTube
3
Social Media: WWE Reach & Engagement
Social Media Followers1 (MM)1
Social Media Engagement2 (MM)
WWE Free Video on Demand
(in billions)
629
672
98
584
86
544 68
513
55
140
446 473 42
128
122
413 26 32
114
111
365 20
107
94
295 15 91
7 86
84
394 415 434
375
361
327 333
264 303
205
Q1 Q2 Q3
2014
Q4 Q1 Q2 Q3
2015
Other Platforms
Twitter
Q4
Q1 Q2
2016
276
294
219
154 150
192 197 182
172
72
Q1 Q2 Q3 Q4
2014
Q1
Q2 Q3 Q4 Q1 Q2
2016
2015
Facebook
1 Social
media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been
adjusted for duplication among or within platforms and do not represent the number of “unique” followers
2 Social media fan engagements are defined as the cumulative fan response to WWE content measured by the number of “likes”, “follows”, “shares”, “mentions”, and “retweets” across
social media platforms such as Facebook, Twitter, YouTube, Instagram and Tumblr
4
WWE Network Ending Subscribers
Total Subscribers – Free & Paid (000s)
1,469
1,327 112
1,357
495 1,327
495
Q1
2014
1,227
71
700
1,560
49
1,511
1,156
Total Subscribers – US & Int’l (000s)
1,306
73
1,272
55
816
731
1,233
700
731
816
Q2
Q3
Q4
2015
2016
Free
1,217
Q1
Paid
1,027
495 1,131
Q1
1,156 381
217
700
939 1,130
Q2
2014
2015
2016
2015
731
28
703
990
Q3
2016
816
44
− Definitions of subscriber metrics above are provided on page 10
772
983
Int’l
US
WrestleMania Total Subscribers (000s)
1,217
277
772
Q4
Int’l
1,272
289
Q4
+39%
1,233
243
816
44
Q3
1,511
700
495
Q2
2014
Total Paid Subscribers – US & Int’l (000s)
1,327 1,357
196 330
1,560Followers2
1,469Social Media
1,327
(average,
in millions)1,306
1,227 394
362
196
258
230
731
700
1,107
28
495 1,131
1,048
997 1,166
700
703
495
US
940
+97%
667
1,315
1,824
370
1,315
1,454
Mar. 30, 2015
WrestleMania 31
Apr. 4, 2016
WrestleMania 32
667
Apr. 7, 2014
WrestleMania 30
2014
2015
2016
Free
Paid
5
WWE Network Average Subscribers - Free & Paid
Average Total Domestic
Subscribers
(000s) 2
Social Media Followers
Average Total Subscribers (000s)
(average,
1,259in millions)
1,673
156
1,398
109
116
1,309
72
1,268
95
1,267
51
1,060
75
1,517
665
1,216
1,173
762
41
1,237
833
927
723
665
1,143
1,002
985
721
726
40
710
665
723
1,024
56
1,025
76
859
26
990
63
1,289
1,041
39
968
949
665
710
686
Q2
Q3
Q4
147
147
147
147
Q1
Q3
Q2
2014
2015
2016
Q4
Free
Paid
Q1
2014
2015
2016
Free 3 Paid
− Definitions of subscriber metrics above are provided on page 10
6
WWE Network: Order-based Subscriber Growth
Gross Paid Additions, Churn and Ending Subscribers (000s)
1,600
1,400
1,200
1,000
800
600
400
200
0
(200)
(400)
(600)
1,327
1511
1,357
1,233
1,156
Q1 2015 includes the
impact of WM 31 held
on March 29, 2015
511
495
519
(24)
140
795
498
(284)
(358)
Q2 2016 includes the
impact of WM 32 held
on April 3, 2016
700
1,217
816
731
153
77
205
349
337
625
286
(144)
(508)
31
(471)
(255)
85
453
336
(376)
(251)
Q3
Q2
2016 Ending Subs
2015 Ending Subs
2014 Ending Subs
2014 Gross Additions
2014 Churn
2015 Gross Additions
(405)
(16)
(171)
Q1
389
Q4
2015 Churn
2016 Gross Additions
2016 Churn
− Definitions of subscriber metrics above are provided on page 10
7
Live Event Attendance
North America (average in 000s)
7.4
6.4 0.7
7.0
1.0
6.1
International (average in 000s)
6.6
5.4 1.2
5.1 5.1
5.7
6.0 5.4 5.4
Excluding
WM 31
Q1
5.1 5.1
6.0
5.7 6.3
1.7
Excluding
WM 30
Q2
2014
6.1
6.9
7.8
7.7
No Int’l
events in
Q1 2014
Excluding
WM 32
6.4 6.7 6.1
8.0
7.7
6.3
8.9
0.0
Q3
2015
Q4
Q1
Q2
2014
2016
Number of Events
Q3
2015
Q4
2016
Number of Events
Q1
Q2
Q3
Q4
2014
80
54
73
57
2015
73
65
79
56
2016
72
62
Q1
Q2
Q3
Q4
2014
0
23
6
25
2015
3
21
6
26
2016
6
19
− WrestleMania took place in the second quarter of 2014 and 2016, and in the first quarter of 2015
8
Footnotes – Definition of Metrics
1.
Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selected daypart or
program aired on a U.S. television network expressed as a percentage of the estimated U.S. television
households within that network’s coverage area. During Q2 2016, USA Network’s coverage area included an
average of approximately 93 million U.S. households. During Q2 2015, USA Network and Syfy coverage areas
included an average of approximately 96 million and 94 million U.S. households respectively.
2.
National Rating: An average of the U.S. viewing audience (households) for each minute of a program or daypart
expressed as a percentage of total U.S. television households. During Q2 2016 and Q2 2015 there were
approximately 116 million U.S. television households respectively.
3.
Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S. national ratings in
Q2 2015 (excludes broadcast and premium networks).
4.
Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube and Facebook,
are based on Google Analytics. Hours viewed on WWE owned and operated platforms are from internal data.
5.
Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as
sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within
platforms and do not represent the number of “unique” followers.
6.
Social media fan engagements are defined as the cumulative fan response to WWE content measured by the
number of “likes”, “follows”, “shares”, “mentions”, and “retweets” across social media platforms such as Facebook,
Twitter, YouTube, Instagram and Tumblr.
9
Footnotes – Definition of Metrics
7.
Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensed partner
agreements, which have different economic terms for the network.
8.
Total subscribers reflect all active subscribers over the relevant time period. These include WWE Network
customers who have activated a free trial of the network and those who have made payments.
9.
Free trial subscribers refer to WWE Network customers who received a free trial upon activating network service,
and were still within their promotion period as of the date reported. Subscribers are eligible to receive a free trial
upon their initial service activation, or upon reactivation (i.e. following a period of discontinued service) if they did
not previously receive a free trial.
10. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for our direct-toconsumer subscribers, and the average of the monthly reported subscribers from our license partners (such
reporting is received and recognized on an approximate 30 day lag). Average paid subscribers may differ
substantially from paid subscribers at the end of any period due to the timing of paid subscriber additions.
10