A SUMMARY OF COLDWELL BANKER®
FACTS & FIGURES FOR 2011
The Coldwell Banker® brand has been a real
estate industry champion and pioneer since it
was founded on August 27, 1906. Today, the
Coldwell Banker brand continues to take
great pride in its rich heritage, but also
continues to evolve and meet the needs of
a changing consumer.
The trusted source of innovative real
estate solutions, creating exceptional
experiences for all we serve.
Coldwell Banker Brand Quotables
FY 2011 Quotable Statistics
Sales Associates/Representatives worldwide:.........85,000
Coldwell Banker offices worldwide:..................... 3,100
Countries/Territories with Coldwell Banker presence:.. 51
Number of U.S. Transaction Sides:.................... 596,268
Average U.S. Sales Price:..............................$256,571
(20% higher than NAR 2011 average*)
Total US Sales Volume:............................. $153 Billion
Number of $1 million +
transaction sides............................. More than 13,500
*NAR average sales price for 2011 was $214,000
(As of 12/31/11)
Internationally Known Offices
Around the World
The Coldwell Banker® brand has a global reach with
offices in 51 countries and territories including US
and Canada. There are 3,100 Coldwell Banker
The brand has a presence in the following countries
(As of 12/31/11)
Saint Eustatius, Saba
and St. Maarten)
Turks & Caicos
United Arab Emirates
Virgin Islands (British)
Virgin Islands (U.S.)
Coldwell Banker Previews International
The Coldwell Banker Previews International® program has been a world leader in the marketing of luxury homes since 1933.
The Previews® program was acquired by Coldwell Banker Real Estate in 1980. The exclusive group of certified Coldwell Banker
Previews Property Specialists make up more than 8% of the Coldwell Banker® sales professionals worldwide.
• Coldwell Banker Previews Property Specialists participated
in more than 13,500 transaction sides of homes priced at
$1 million or more in 2011.
• Previews® has a track record of representing some of the
world’s most exquisite properties, which currently includes
3 out of 5 of the priciest homes in the United States.
• On average, Previews handles $70.1 million in luxury homes
sales every day.*
• The most expensive home in U.S. history was listed by
Coldwell Banker Previews International® for $150 million.
*Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for the calendar
year 2011. USD$. % Ultimate Homes Lists Most Expensive Homes in U.S., July 2011 & Forbes.com – January 14, 2011
Coldwell Banker Online
Coldwell Banker On-the-Go
The Coldwell Banker brand website celebrated its
15th anniversary in 2011 and continued to pave the way in
innovation. In 2011, the website:
The Mobile Platforms
• Added Facebook’s “Like” and Google’s “+1” options to give
visitors the opportunity to express their interest in specific
details within their own social networks.
• Created a Lifestyle Search section to help consumers find
their perfect place to live, patent-pending BlueScape® Search
for consumers’ “dreaming phase” of owning a home and an
affordability radar to help determine ownership costs.
The Coldwell Banker
is the Most Visited Brand on the Web
2011 Nielsen & Comscore
National Real Estate Brand’s Unique Visitors
n Coldwell Banker n RE/MAX n Weichert n Century 21 n Keller Williams
Coldwell Banker Real Estate LLC accessed the aforementioned information through its subscription to both Nielson and comScore Media Metrix.
The rankings encompass all consumer Web traffic (unique visitors) to national and local websites operated by the franchise brands as well as by
The Coldwell Banker brand tradition of innovation continued
in 2011 as it became the first national real estate brand to
launch an iPad app.
The mobile app features stunning visuals and touch
functionality. Consumers shopping for a home can easily
locate listings, offices and/or agents with a user-friendly
search capability— this includes the thousands of videos from
our YouTube channel, Coldwell Banker OnLocation. App users
can also stay connected with social sharing functionality, a
“Favorites” option and “Properties Near Me” among other
key features. They can even utilize the countless amenities
powered by Yelp!
Coldwell Banker University
Keeping Coldwell Banker® Agents Among Industry’s Top Professionals
Coldwell Banker® agents have long been known as some of the most
professional and educated in the industry. With a variety of online
and traditional classroom venues nationwide, Coldwell Banker
University® offers over 200 courses to keep agents on the leading
edge, while providing them with ongoing accreditation.
How do you know Coldwell Banker brand agents are fully
prepared to assist consumers?
“I have had some great sales training over the course of
the last 12-15 years, and this program is absolutely great!”
—Michael Williams, Coldwell Banker Kinard Realty, Inc.
• Coldwell Banker University ranked No. 60 overall by Training
Magazine, based on 2011 accomplishments, for its training
platform in the annual Training Top 125 rankings; highest
among all Real Estate organizations.
“CBU does lead the pack when it comes to
—Myke Triebold, Coldwell Banker United, REALTORS
• Coldwell Banker University was ranked No. 19 overall, by
Chief Learning Officer magazine’s Learning Elite for its 2011
accomplishments; the only Real Estate organization to appear
in the rankings.
“I enjoyed the class and have been moving forward
with a heightened level of enthusiasm, confidence
—Christopher Jahn, Coldwell Banker Realty 2000
Coldwell Banker® has consistently been at the
forefront of the real estate industry, including:
• March 2011 – Coldwell Banker is the first to create
a real estate app for the iPad, followed by an iAd for
tablets. And Coldwell Banker University ranks No. 60
overall in Training Magazine’s Top 125.
• September 2011 – Coldwell Banker is the first
brand to launch a dedicated section on its brand
website solely to first-time home buyers. This
same month, Facebook “Like” and Google +1 are
added to coldwellbanker.com.
• December 2011 – Coldwell Banker finishes the
year as the most visited real estate brand on
the web according to ComScore and Nielsen Net
Other Top Mentions Include:
• Webawards – Outstanding Website
• Communicator Awards – 1 Gold & 2 Silver
• Creativity International Awards – Honorable Mention
• Webby Awards - Honorable Mention
“I have three listings, having been provided with the
knowledge and confidence during class to get the
—Carol Young, Coldwell Banker Schmidt, REALTORS
“What I learned in class is invaluable! I have confidence
like never before…”
—Darlene Matthews, Coldwell Banker Liberty, REALTORS
Coldwell Banker University prides itself on high success rates
and satisfaction as shown in the following statistics:
• 95% of Coldwell Banker sales associates reported they
were very satisfied with instructor performance
• Managers reported that CBU increased their agent’s skill
level by more than 55%
• More than 99% of students said they will apply what they
learned in class to their real estate business
• More than 75% of sales associates said taking a CBU
program would significantly impact their productivity
• More than 8 of every 10 sales associates who completed
a CBU program said their income would increase more
Although Coldwell Banker Real Estate LLC deems this information to be reliable, it is not
guaranteed. The information in this brochure is based on 2011 data for Coldwell Banker®
affiliated offices throughout the world unless where noted. If your property is currently listed with
a real estate broker, please disregard. It is not our intention to solicit the offerings of other real
estate brokers. We are happy to work with them and cooperate fully.
©2012 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker® is a registered
trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal
Housing Opportunity . Each Office is Independently Owned and Operated.