Printable File - Window Covering Manufacturers Association

Transcription

Astra
Products Ltd.
Arden Gold
Product Category: Verticals
Arden, a Kirsch product designed & manufactured by Astra
Products Ltd., introduces a new look that combines beauty with
functionality. Arden’s fabric impression, accented by the “S” shape,
portrays the look of a soft drapery. Excellent craftsmanship was
essential in perfecting the materials and process needed to create
such a superior look only to be enhanced by its metallic finish.
The innovation and fashion of Arden conveys a whole new appeal
to vertical blinds.
win ner
best new style concept
FUA Window
Coverings Ltd.
ARTISAN Leather Woven Wood Shades
Product Category: Wood Blinds/Shadings
(Wood, Faux Wood)
There’s something wonderfully sensual about the allure of
genuine leather. Rich in appearance. Pleasurable to the touch.
And that unmistakable scent!
It was only natural that FUA Window Coverings would combine
the distinctive patterns of our woven woods with the timeless
appeal of leather. The result: ARTISAN Leather. Six extraordinary
woven patterns that represent classic style and textural beauty,
BTX Window
Automation, Inc.
5060 Sofia™ MMC* Custom Plug & Play
Drapery Automation System
Product Category: Motorization
For plug and play automation, BTX introduces the new and
powerful 5060 Sofia MMC drapery system. The motor features
a built-in radio receiver to eliminate the need for control wiring.
Simply plug into a 120V grounded outlet. One remote can
operate up to 10 systems separately or simultaneously. The
motor also has a low-voltage port for single switch or home
network operation. This patented motor system is also available
for 220V operation.
* Patent protected
BTX Window
Automation, Inc.
Easy-Set™ Custom Plug & Play
Roller Shade Automation System
Product Category: Pleated and Roller Shades
For plug and play automation, the Supertronic™ motor for the
Easy-Set roller shade system features a radio receiver, eliminating
the need for control wiring. Simply plug into a 120V grounded
outlet. One remote can operate up to 24 roller shades. Optional
standard, high-speed and super-quiet motors can be RF, IR,
switch and network controlled. Spring-loaded idler and tube
design speed fabric and system installation. Colored snap-on
fascia help match décor. Optional side channels eliminate
light gaps.
win ner
best new technical innovation
most innovative design
Lutron
Electronics
Sivoia Manual Shades
Lutron Electronics designed the industry’s first truly convertible
manual shade. The new Sivoia Manual Shades create a visually
seamless solution for mixed-use spaces requiring manual and
electronic shades or spaces that later upgrade to electronic
shades, while maintaining the system’s smooth, quiet operation.
Ideal for commercial and residential applications, converting the
shades is as easy as pulling off the manual clutch and inserting a
Sivoia QEDTM roller 64 drive at any point during the project.
honor able
mention
RollEase, Inc.
Link Drive System
The RollEase patent pending link-drive system is designed to
drive multiple roller shades that are operated by one roller shade
clutch. The unique design allows for easy snap-in installation with
the added ability to precisely level shades to prevent telescoping.
Leveling is accomplished by adjusting the leveling screw located in
the middle of the link system. Each pair of shades can be leveled
using the screw. Moreover, as an added measure of safety, the
link mechanism can’t be removed without first removing the
screw.
RollEase, Inc.
Pin-End Spring Assist
The Pin-End Spring Assist is a device for roller shades which
reduces the pull forces required to raise a shade.
When a shade is lowered, gravity is used to coil a spring attached
to the pin-end side of the shade. When the shade is raised the
coiled spring assists the operator by reducing the pull force
required by upwards of 40%. When used with a RollEase clutch
the operator experiences the smoothest and lowest pull force
available on any manually operated shade.
honor able
mention
RollEase, Inc.
Single Ribbon System
The patented single ribbon control mechanism for roller
shades is a safer, alternative operating system with a neat,
clean appearance. The single ribbon control eliminates the
requirement for a tension device.
Modular in design, it is adaptable to work with RollEase R-Series
brackets or with RollEase Skyline™ brackets. Tube adapters allow
one control mechanism to work in several of most popular tube
sizes. Control ribbons come in a variety of fashionable colors.
win ner
RollEase, Inc.
Sliding Shuttle Operating System
Product Category: Cellular Shades
RollEase has developed a new, patent pending lift-cord take up
for 1 and 1.5 inch head rail for pleated, cellular, fabric Roman and
woven wood shades.
The unique design of the sliding shuttle virtually eliminates
permanent lift-line tangling. This is accomplished through the
unique parabolic nose design.
Each Sliding Shuttle cartridge wraps lift-line evenly onto individual
traversing shafts. Each cartridge works in unison with the others
to keep a shade level at all times.
Norman
Shutter Sample Carry Case
Product Category: Merchandising
The Norman Shutter Sample Carry Case features a full-size carry
case that holds up to four Norman shutter sample briefcases
and three panels, as well as other accessories such as a joinery
sample, product brochures and booklets. The carry case may be
used as a complete storage and display system for the showroom
or automobile. It functions as an organized and portable display
and storage system.
win ner
most innovative overall design
Norman
PerfectTilt™ Motorized Shutter Control System
Norman is pleased to present a remote-control shutter for its
entire line of wood products — Sussex® and Normandy®.
Norman’s new remote shutters feature three unique features.
The remote control operates the shutter in three pre-set angles:
45°, 90° and 135°. The control range switch allows the user
to control one, several or multiple shutters at a time. And,
unlike other shutters, we allow for the shutters to be positioned
manually.
win ner
Norman
Natural Expressions™
Natural Expressions™ is a woven insert and panel collection
for shutter louvers. Available as an option on Sussex® Shutters,
Natural Expressions inserts come in six designer styles. The
woven inserts and panels are made from a selection of organic
reeds and grasses.
Norman has patented an innovative sandwiching technique that
permanently inserts woven bamboo into the center sections of
specialty louvers and panels. The result is an attractive, lightfiltering shutter accent.
honor able
mention
best advertising and promotion program
Norman
Quality, Selection, Service, Value
Promotional Program
The Norman Quality, Selection, Service, Value promotional
program was an integrated effort that ran in the following media:
• Print magazines
• Consumer and trade brochures
• 28-page consumer product booklets
• Shutter Design Idea Showcase Book
The program was the first in the industry to make use of the
innovative French Gatefold cover ad position, which showcased
a two-page ad spread as part of the covers of Draperies and
Window Coverings and Window Fashions magazines.
Norman
Sussex® Blinds
(Wood, Faux Wood)
Sussex Blinds are custom built from premium basswood. Crafted
to compliment the Norman Sussex Shutter line, the blinds
feature 50 Sussex paints and stains plus the detailed treatments
we apply to the wood. The hardware and components are all
color coordinated to each slat color. Hidden valance brackets
and innovative return brackets easily attach the valance onto the
headrail. Our flush bottomrail cap allows the bottomrail to sit
smoothly across the windowsill, in turn blocking more light and
preventing dents to the casement.
Norman
From Inspiration to Installation National Sales
and Installation Training Program
The 2006 Norman Shutters Training program was held in 15
locations throughout the United States and included 4 classes
held at our corporate facility in Santa Fe Springs, CA. We
customized our training program to include selling tips, measuring
techniques and hands-on installations from basic to advanced
levels. Our program includes a lectured presentation and various
hands-on installation applications to accommodate different
learning styles. Due to the overwhelming need for Norman
Shutters training, we are happy to announce the increased
number of scheduled classes, for the upcoming year.
Heritage Lace Inc.
Privacy Sheers
Heritage Privacy Sheers combine the authentic look of soft sheer
draperies with the privacy and light control of vertical blinds. A
unique, patent pending design of alternation inward and outward
sheer billows achieves its true drapery look. Hidden behind
the soft billows are pvc vanes with full 180 degrees of rotation,
offered in light-filtering or room-darkening versions; for a tighter
pleat, 2‫ ײ‬vanes are also available. With more than 45 fabrics and
several top treatments, Heritage Privacy Sheers are a stylish
decorating choice.
win ner
Heritage Lace Inc.
HeritageTM Roller Shades
Heritage Roller Shades offer the ultimate in privacy and light
control. Finely-knit fabrics with unique textures and patterns
create stylish designs with depth and dimension. Every fabric is
available in sheer, light-filtering or room-darkening versions to
accommodate the designer’s specifications for privacy and light
control. Heritage Roller Shades incorporate a very durable,
industry-proven hardware system with optional cassette head rail
and fabric-wrapped bottom rail. This unique and versatile system
offers unparalleled design solutions.
Kirsch Window
Fashions
Wrought Iron Collection
Product Category: Drapery Hardware
Old World Spanish influences embrace modern touches in the
new Wrought Iron Collection. The designs in this collection range
from classic profiles to unmistakably modern motifs. Single and
double brackets, holdbacks, rings, finials and a stoutly-made 1‫ײ‬
rod dazzle in five finishes: Black, Rust, Iron Oxide, Iron Gold,
and Antique Pewter. A striking expression that is both organic and
sophisticated, the new Wrought Iron Collection can complement
any interior design vision.
Levolor
Cordless Cellular Lift System with
Top Down / Bottom Up
Levolor’s patented safety Cordless feature paired with
Top Down / Bottom Up feature enables control over light and
privacy levels in your room. Lower the shade from the top, pull
up from the bottom, or open both for a different view. Levolor’s
patented cordless system gives consumers a wider field of view,
due to ribbon construction and cord spacing. No light gap is
visible, with the snug fit of the middle rail into the headrail.
Levolor
Custom Cellular Sample Book
Levolor makes shopping custom cellular shades as easy as 1,2,3!
Our new sample book features three easy steps to simplify the
consumer retail shopping experience. Levolor provides two
easy pull-up decks to view the difference fabrics have in light
control and also the difference in cell size. A booklet shows
inspirational photography, explanations of features with benefits,
and fabric insulation values. Callouts remind consumers that
www.levolor.com provides more product information and free
swatches at home.
Levolor
Cellular Top Down / Bottom Up
Levolor’s patented pending Top Down / Bottom Up feature
enables control over light and privacy levels in your room.
Lower the shade from the top, pull up from the bottom, or
open both for a different view. The middle rail is now hidden
for a smaller stack when raised and a more aesthetically pleasing
view when lowered. This patented feature allows for tighter
closure and the color-coordinated gap flap prevents light from
the headrail fabric gap.
Levolor
Cellular Day / Night
Levolor’s patented pending Day / Night feature offers
consumers two fabrics in one operating shade! Control light
and privacy levels in your room by pairing our new sheer fabric
with our blockout fabric in the Day / Night shade. The patent
pending feature removes the middle rail and offers a seamless
transition from one fabric to another when opening and closing
the shade. Levolor’s new Day / Night design provides a smaller
stack when raised.
Levolor
Roller Shade Book
Levolor introduced their new Custom Roller Shade program in
Spring 2006 in an innovative new sampling vehicle designed to
inspire consumers and simplify the buying process. All product
information is found in a booklet upon first opening the sampling
vehicle. Fabrics are then displayed in four easy-to-view stacks
based on function and fashion. The construction allows easy
updates as fashion trends change. The compact nature of the
book offers easy use in all channels as well.
Kirsch
Metal Accessories Fan Deck
Product Category: Best Educational Program
The Metal Accessories Window Solutions Matching System is
an innovative new merchandising device that encourages the
designer to easily coordinate styles, finishes, and accessories to
create window solutions while coordinating with the room décor.
The matching system can easily be held up to the window to
determine the best decorating solution for challenging windows
while the aspirational sketches on the back of the deck were
designed to inspire unlimited possibilities for the window and
beyond.
Kirsch
Custom Cellular Sample Book
Kirsch Custom Cellular Shades now offer a designer friendly
sampling portfolio with removable folders for easier consultation.
This light-weight portfolio has a carrying strap to make in-home
visits easier for the designer. The removable folders within the
portfolio contain removable swatch decks, with both flat and
cellularized fabric swatches for candlelighting and viewing light
control. The first folder also contains a removable booklet with
inspirational photography, explanations of features with benefits,
and fabric insulation values.
Kirsch
Cellular Movable Arch
Kirsch’s Movable Arch offers the consumer a popular specialty
system in an operating format, unlike most specialty shades.
These shades open & close in a sunrise or fanned position to
provide light control in a specialty shaped window. The shade
operates on a track system for a smoother operation and this
allows for your shade to be open at any location within the
window. A skylight pole is suggested for operating hard-toreach windows.
DUPE
don’t print
Kirsch
Cordless Cellular Lift System with Top Down / Bottom Up
Kirsch’s patented safety Cordless feature paired with Top Down
/ Bottom Up feature enables control over light and privacy levels
in your room. Lower the shade from the top, pull up from the
bottom, or open both for a different view. Kirsch’s patented
cordless system gives consumers a wider field of view, due to
ribbon construction and cord spacing. No light gap is visible, with
the snug fit of the middle rail into the headrail.
win ner
Kirsch
Cellular Day / Night
Kirsch’s patented pending Day / Night feature offers
consumers two fabrics in one operating shade! Control light
and privacy levels in your room by pairing our new sheer
fabric with our blockout fabric in the Day / Night shade. The
patent pending feature removes the middle rail and offers a
seamless transition from one fabric to another when opening
and closing the shade. Kirsch’s new Day / Night design
provides a smaller stack when raised.
Kirsch
Cellular Top down / Bottom Up
Kirsch’s patented pending Top Down / Bottom Up feature
enables control over light and privacy levels in your room.
Lower the shade from the top, pull up from the bottom, or
open both for a different view. The middle rail is now hidden
for a smaller stack when raised and a more aesthetically
pleasing view when lowered. This patented feature allows for
tighter closure and the color-coordinated gap flap prevents light
from the headrail fabric gap.
.
Kirsch
Metal Accessories
Kirsch’s new Decorative Metal Accessories can transform the
everyday into an expression that is unique and personal. Inspired
by neo-classical and American influences, the collection’s various
components - Medallions and Knobs, Holdback Extensions,
End Caps and Swivel Sockets - can function alone or in pleasant
harmony with other Kirsch collections like Estate Ultra™
and Studio Coordinates®. Six designs, five finishes, unlimited
possibilities.
win ner
Somfy
Systems, Inc.
Telis LCD Remote Control Range
Somfy’s Telis LCD Remote Control Range includes the Telis
Composio, a 20 channel RTS handheld remote and the
Impresario Chronis, a handheld programmable RTS timer that
allows for the creation of 16 different scheduled scenarios. Each
offers unsurpassed control of motorized window coverings and
has an on-screen display that provides for easy navigation of
channels and scenarios. Each is also available in either a black or
a silver finish to match any décor.
win ner
Finecraft
Window Fashions
TableauxTM Shutters
Product Category: Shutters
TableauxTM Shutters are a unique, innovative & versatile decorative
solution that provides the look and feel of wrought iron along
with the beauty and functionality of a custom shutter.
The main features and benefits of the TableauxTM Shutters are the
fact that you can have a custom shutter married with ornamental
design and most importantly the constant ability to maximize both
privacy and light.
Hunter Douglas
2006 Vignette® Modern Roman Shades Master Kit
The 2006 Vignette Modern Roman Shades sample book from
Hunter Douglas, entitled Where Light Meets Life, boasts an
eye-catching metallic green and fuchsia color scheme and is
lightweight and easy-to-use. A hole on the spine ensures easy
shelf removal. The 28-page photo book offers stunning new
room and lifestyle photography with featured close-ups to clearly
communicate product benefits. Collateral includes a “How To
Guide” to emphasize how a dealer can use the book to support
the sales process, new Vignette Explained brochure, sell sheet,
ad slicks and CD, and a Vignette Tailored with UltraGlide® hand
sample.
Hunter Douglas
Chalet Woods® Wood Blinds Sample Book
For the first time, the Chalet Woods wood blinds product line
from Hunter Douglas is displayed in a sample book, featuring
bold color and striking photography to appeal to a younger
demographic. The eye-catching, compact book has an inviting
shelf presence, and the room setting photography featured is
inspirational with an achievable look. Inside, the waterfalled
decks are easy to remove, with trendy buckle hardware. Valance
samples are also removable. All colors are sampled in both 2-inch
and 2 ½-inch slats, and the decorative tapes are displayed
as swatches.
Hunter Douglas
Modern Precious Metals® Sampling
Dynamic new marketing materials showcase the updated Modern
Precious Metals product line from Hunter Douglas. A new sample
deck offers one consolidated and easy-to-use selling tool with
removable inserts. Its unique format features a contemporary,
upscale cover and closure. Inside, the customer walks through
four easy steps to choose their perfect aluminum blind. The
contemporary new merchandising display, with its brushed
metal accents, holds the sample deck and makes a sharp in-store
statement, while showcasing the latest innovation, Reveal™ with
MagnaView™.
Hunter Douglas
Opportunities in Space3 Store
Planning Guide and Program
The Opportunities in Space3 Store Planning Guide and Program
provides all Hunter Douglas dealers with vital information about
projecting the right image, the importance of proper lighting and
the concept of store planning in general. This updated program
now includes all Hunter Douglas display systems as well as brand
new signage such as lenticular signs and a new department banner
to identify the Hunter Douglas selling area. The OIS3 program
will help dealers transform their showrooms into striking and
profitable shopping environments.
Hunter Douglas
Silhouette® Life in a Whole New Light Campaign
The Silhouette Life in a Whole New Light campaign from Hunter
Douglas educates dealers on how to sell premium products and
increase unit sales. Premium selling training is based on input from
some of the most successful Silhouette dealers nationwide. The other
component, the Silhouette Special Savings Event, offers promotional
materials to dealers who have completed the training. The savings
event runs from March 1 to May 31, 2007 and allows consumers
to save $50 per Silhouette shading for up to five shadings for a total
savings of $250. The event will be supported by national consumer
advertising and on www.hunterdouglas.com.
The dealer kit includes a DVD and CD that allows them to see and
hear how top dealers position and sell Silhouette shadings as well
as how other premium brands approach the sales process. Also
included: ad slicks; $100 ad certificate; counter card; window cling;
consumer brochures; display offers; and a 13-month calendar
with new photography and sales tips for each month. A
dealer-taggable Silhouette TV commercial is available.
Hunter Douglas
2006 Brilliance® Pleated Shades Sample Book
To showcase the fresh, exciting fabrics and colors, the 2006
Brilliance Pleated Shades sample book from Hunter Douglas
features a market-driven design with an easy three-step process
to choosing the perfect shade – 1- fabric, 2- color and
3- options. The book’s bold photography and clean appearance
reflect the current trend toward color, and the newly designed
swatch cards with removable decks match the contemporary
theme. Each of the nine gatefolds highlights different product
options and benefits. The book also has a color-coordinated
index to help find fabrics with ease.
Hunter Douglas
Park Lane™ Privacy Sheers
Sample Book Merchandising Kit
The Park Lane Privacy Sheers sample book provides beautiful
imagery highlighting the product’s many applications with the
theme, “As You Like It,” playing on the product’s ability to provide
beautiful views, sunlight and solitude. A removable fabric card
displays all six colors in a waterfall format for individual at-thewindow demonstrations.
win ner
Hunter Douglas
Vignette® Modern Roman Shades
Product Category: Alternative Shading Products
The Vignette line from Hunter Douglas has been repositioned
as Vignette Modern Roman Shades. The entire product line has
been refreshed and refined with 11 fabric styles and 95 fabric
/ color combinations, 44 of which are new. Also new, Vignette
Tailored shades consist of crisp, contemporary six-inch flat
folds that resonate with consumers who prefer a more casual
or modern look. They come in a selection of seven top-selling
fabrics and 63 colors. The UltraGlide® popular single retractable
cord system is now available on all Vignette Modern
Roman Shades.
w i n ner
product of the year
Hunter Douglas
Modern Precious Metals® Reveal™
with MagnaView™
Product Category: Horizontal Blinds
The new Reveal with MagnaView patent-pending, aluminum
blind combines exclusive tilt operation with traditional Hunter
Douglas quality. Tilted closed, it looks like a traditional blind;
tilted open, it reveals twice the view of an ordinary horizontal
blind. The 1‫ ײ‬slat model opens to reveal the view of a 2‫ ײ‬blind,
and the 2‫ ײ‬model, opens to reveal the view of a 4‫ ײ‬blind.
Features include cord stop and crystal-clear designer tassels
for a cleaner, upscale look.
Hunter Douglas
EverWood® Collection Blinds with LiteRise®
Product Category: Wood Blinds/Shading
(Wood, Faux Wood)
The EverWood Collection from Hunter Douglas is now offered
with the LiteRise system for cordless lifting. Boasting the best
operating cordless technology, LiteRise allows blinds to raise
smoothly and easily simply by moving the bottom rail. The
elimination of lift cords creates a safer environment for children,
as well as a cleaner look at the window. EverWood with LiteRise
also comes with an exclusive new bottom rail design that provides
inherent strength and rigidity and an easy-to-grip shape that
eliminates the need for a plastic handle.
win ner
most innovative point of sale display program
Hunter Douglas
Retail Modular Display System
The newly redesigned Retail Modular Display system from Hunter
Douglas is in a rich, dark maple finish and includes many features
such as a large Hunter Douglas logo, wide product units to display
larger product samples, background scenery to help achieve a
sense of depth for the shopper, large product identification cards
for easy legibility, and a new back to back product unit that is
freestanding and includes backlighting to highlight specific fabrics,
opacities and patterns.
To promote this new and improved system, a very effective fourmonth promotion ran during the 2nd trimester which resulted in
the sale of 7,500 displays.
Hunter Douglas
2006 Brilliance® Pleated Shades Collection
Color, texture and limitless options set Brilliance pleated shades
from Hunter Douglas apart. The new line includes 160-SKUs
and 18 styles, with seven textured fabrics ranging from sheer to
opaque. These fabrics add depth and visual appeal, and three of
the new offerings are softer fabrics with a “pleat-on-pleat” design.
The softer fabrics are backed with a neutral white non-woven
fabric and come with the innovative Precise Pleat lifting system
for crisp, clean, uniform pleats.
Among the new offerings: Woodlands, which adds a threedimensional look, and Potter’s Wheel, which uses slub and crossdyed yarns to add depth.
The collection also includes 43 updated colors. A new
SoftGlide® single continuous cord loop operating system
makes it easy to raise and lower even the largest shades and
is ideal for homes with children and pets.
Hunter Douglas
2006 Designer Screen Shades Collection
The 2006 Designer Screen Shades Collection from Hunter
Douglas boasts 107 SKUs of residential screen fabrics, with two
new fabric collections: Pampered and Spice Rack. As before,
most fabrics are available as both Jubilance® Roman shades and
Remembrance® window shades. A “Choices” program allows
consumers to choose complementary fabrics for the cassette or
valance and/or bottom rod.
win ner
Hunter Douglas
Silhouette® Window Shadings
with Tilt-Only Low-Profile System
Product Category: Specialty Applications
Silhouette window shadings from Hunter Douglas now offer a
Tilt-Only Low-Profile hardware system that when tilted closed
is 60 percent smaller than the standard tilt-only system. Since
the shading and its headrail can be tilted closed to almost flat,
the new hardware makes it easy to place Silhouette shadings
on glass doors that open against other doors and walls. It also
refines the look of Silhouette shadings on narrow sidelights. It is
offered in all two- and three-inch fabrics with a fabric-covered
headrail. Customers can use a tab on the end cap or a colorcoordinated tilt wand to control the light.
Hunter Douglas
Silhouette® Quartette™ with PowerRise®
The striking new Quartette four-inch vane size for Silhouette window
shadings from Hunter Douglas – the largest vane size offered for the
look of shutters with the softness and elegance of sheers – is now
available with easy, affordable PowerRise battery powered, remote
control motorization. Silhouette Quartette with PowerRise is the
perfect solution for hard-to-reach windows or anywhere added
convenience is desired. The cordless design also helps eliminate
potential child and pet safety hazards.
PowerRise is available with a built-in battery wand or satellite
battery pack. An optional AC transformer eliminates the need
for batteries and can power up to three shadings from one
transformer, unlike most other PowerRise systems.
Hunter Douglas
Park Lane™ Privacy Sheers
Park Lane Privacy Sheers bring luminous light and adaptable style
to more homes. They redefine the tradition of Privacy Sheers by
offering a relaxed, casual alternative at a lower price. The sheer
fabric softens and diffuses light when drawn closed, while fabric
vanes rotate for light control and privacy.
With dimensions up to almost 16 feet wide and 10 feet high, Park
Lane sheers bring soft illumination, expansive views, and dynamic
performance to large window expanses.
win ner
best educational program
Hunter Douglas
PremieresSM 2006:
Out Prepare, Out Perform, Out Produce
Premieres delivers knowledge about new Hunter Douglas
products and how to sell them. It is put on by 20 fabricators
across North America, and in 2006, over 13,000 dealers were
trained. The training is broken into modules and teamed with a
portable professional display system contained in rolling cases.
With the 2006 “Survivor” theme,” participants (who received
an invitation shaped like backpack) watched a video where four
shipwrecked Hunter Douglas dealers learn the importance of
Premieres. They were then divided into teams and given puzzles,
games, trivia and even a relay race where they operated each
new product. Other learning platforms included PowerPoint,
videos, displays and workbooks.
Customizable by fabricators, Premieres workshops ran four
hours, with class sizes from 15 to 100 people. Those
attending Premieres have increased sales up to 30 percent
over dealers that don’t participate in any training.
Hunter Douglas
“Story” Consumer Advertising Campaign
The captivating new Hunter Douglas “Story” consumer advertising
campaign builds on the Hunter Douglas brand positioning: “Light
Can Change Everything™.”
The campaign artfully combines moments in life depicted through
warm and engaging imagery and words that emotionally connect
with today’s women, and product details that create brand
preference and also heavily factor into purchasing decisions.
Embedded in each ad is a compelling call-to-action designed to
motivate consumers to call or visit the Web site to learn more and,
in turn, ultimately increase demand for Hunter Douglas products
and drive more qualified consumers to aligned retailers.
A series of six ads together underscore the diversity of the
Hunter Douglas product collection and appeal to a broad
array of customer types, lifestyles and decorating tastes. The
campaign is running in top shelter and lifestyle magazines.
Hunter Douglas
Cadence® Motif™ Soft Vertical
Blinds Sample Book Update Kit
The Sample Book Update Kit for Cadence Motif Soft Vertical
Blinds from Hunter Douglas contains everything dealers need
to introduce fabric vertical blinds to the Cadence 2 collection
and update their sample books to make selling easier than ever
before. With an inviting pillow-like shape featuring soft graphics,
the attractive kit contains two new removable decks and photo
pages, four deck pages, sell sheet, ad slick, update stickers for the
outside of the book, an all-product brochure form and a special
bonus offer for a counter display and $25 coupon.
Hunter Douglas
Designing Windows
This comprehensive new 80-page idea book from Hunter Douglas
was created in response to consumer and dealer requests for a single
marketing piece that showcased the full array of Hunter Douglas
products.
Designing Windows guides consumers through the selection
process, from defining their style preferences and practical needs to
choosing specific window fashions. Up front, editorial sections inspire
the imagination with beautiful room settings showcasing how the
products complement a variety of decors. Behind, the product pages
– with detail shots and key features and benefits copy – illustrate the
wide array of styles and options. A summary chart allows for easy
comparison of all products, while the removable worksheet helps
consumers plan their window
fashion needs prior to a retail visit.
Ideal for in-store, as a leave-behind on sales calls, for distribution
at events or for targeted mailings, Designing Windows can be
customized with a dealer’s information by the inclusion of a
letter bound into the spine at the inside cover.
Hunter Douglas
Internet Customer Management (iCM) Program
This Web-based business tool helps Hunter Douglas Gallery™
and Showcase PrioritySM Dealers manage their customers’ entire
experience. For customers, this results in a more satisfying
shopping experience. For dealers, the result is better control and
a stronger bottom line.
iCM includes several facets:
• Calendar Management
• Customer Management
• Marketing Management
• Sales Management
• Project Management
• Sales Management
All dealer staff can view in real-time the information they
need to complete their jobs, including customer status and
scheduling.
Hunter
Douglas
Technically Speaking E-Newsletter
The Technically Speaking E-Newsletter from Hunter Douglas was
developed to provide a quick and effective way to communicate
with our installers. The first edition was sent in November 2006
to more than 6,700 installers and dealers across the U.S. and
Canada and was a resounding success. Additional issues will be
created and e-mailed to installers throughout 2007, whenever
communication with them is required.
These E-Newletters:
• Can be created within a couple of hours to relay messages,
or product modifications and updates.
• Incorporate videos, narrated E-Learning modules, animation
and podcasts in addition to text and photos.
• Include video training segments that show exactly how to
handle adjustments in real-time and step-by-step.
• Are personalized to the installer with his/her name and
number of reward points.
• Contain surveys and polls for installer feedback.
win ner
best advertising and promotion program
Hunter Douglas
3-in-1 Promotion
The 2006 Hunter Douglas 3-in-1 Promotion offered aligned
Hunter Douglas dealers an opportunity to drive consumer
traffic and increase sales and profits during the important fall
and winter selling season. The fully integrated program featured
three components: the annual Hunter Douglas Holiday Sales
Event, a Child Safety Promotion timed to coordinate with Child
Safety Month in October and an Energy Efficiency Program. The
promotion featured limited-time consumer rebates and instant
savings on select Hunter Douglas products. The kit included ads
for TV, radio and print, as well as direct marketing and point-ofsale materials. The program was also supported by a series of
national Internet banner ads.
Hunter Douglas
AdvantageSM Interactive Workshop
Advantage is a one-day workshop for dealers and designers in
approximately 28 markets a year with 100 maximum attendees per
program. Participants learn to match premium products to customer
lifestyles for profitable results. They also learn to close sales faster
and keep customers for life, customers who bring repeat, referral
business.
Participants follow the lifestyle of Amy and Mitch from when they first
dated to when they married, had children and eventually become
empty nesters. Participants learn how to match Hunter Douglas
window fashions to Amy and Mitch’s changing needs.
A unique facet of the program is that the audience selects the
products they believe will provide the best solutions to Amy and
Mitch’s lifestyle through the use of a wireless voting system.
Information is then presented on that product and attendees
have the opportunity to interact with the products at
workstations and displays.
Hunter Douglas
2006 Window Fashions Shoppe®
The 2006 Window Fashions Shoppe from Hunter Douglas is for
dealers, customer service and sales representatives who are new
to the window covering industry and trains them on products,
industry standards, pricing, sales techniques and the industry as a
whole.
It is given by 20 fabricators and can vary from one hour at a time
to two days.
Designed with the idea that learners transfer information to
memory after experiencing it six times in six different ways, this
program includes PowerPoint, videos, pricing charts, window
covering products, sales scenarios, interactive worksheets,
group activities and role play.
Hunter Douglas
2006 Duette® Honeycomb
Shades Sample Kit: “Welcome Home”
The 2006 Duette honeycomb shades Sample Kit from
Hunter Douglas has a “Welcome Home” theme. Classic and
sophisticated, the new solution-based book features real people
welcoming the consumer into their homes to find a window fashion
solution. A tab system makes it easy to navigate and a “Distinctively
Duette” section highlights the exclusive Duette fabrics and lifting
systems, including the new award-winning TruRise® lifting system.
An energy efficiency page describes the insulating properties of
honeycomb shades and there is an expanded hardware color guide
with color chips.
Collateral includes an expanded Duette consumer brochure,
a Honeycomb Product Line Summary, a new Designer Color
Swatch Collection and a free TruRise hand sample BRC with
every book.
Hunter Douglas
Inspiring Light Sweepstakes
Designed to attract more consumers to the Hunter Douglas brand
and drive sales during the spring and summer of 2006, the Inspiring
Light Sweepstakes offered consumers the chance to win one of
over 1,000 prizes and was heavily promoted through national
magazine and banner advertising, and consumer marketing and POS
materials provided to participating dealers.
Sweepstakes prizes included one Grand Prize of a trip for two to
one of four destinations, each selected for its unique quality of light
to tie in with the Hunter Douglas Light Can Change Everything®
brand promise. Five First Prize winners received $2,500 toward the
purchase of Hunter Douglas window fashions. An additional 1,000
winners received a copy of a Hunter Douglas design book.
Response was overwhelming with over 40,000 entries received and
more than half of the entrants stating that they were interested in
new window fashions.
Hunter Douglas
SmartGlide™ lifting system for Duette®
and Applause® honeycomb shades
This vertically oriented lifting system for honeycomb fabrics is
specifically designed for wide windows that open side-to-side,
sliding patio doors or French doors. This system’s significantly
reduced hardware profile provides a more reasonably priced
vertically oriented honeycomb product, which makes it an
attractive option for today’s price-conscious consumers.
SmartGlide requires lower minimum mounting depth for
flush mount and has a minimal fabric stack. It also offers
a sleeker look with an optional valance and the handle
incorporated into the moving rail as well as simplified
installation, with only one person needed.
honor able
mention
Hunter Douglas
Playful Possibilities™
from Nantucket™ Window Shadings
Playful Possibilities from Nantucket window shadings by Hunter
Douglas allows consumers to create a shading to reflect their style.
Consumers can choose among:
• Five fabric color options
• Two opacities: Front Street™ translucent fabric and
Misty Harbor™ light-dimming fabric
• Eight total hardware color combinations grouped into four
families: Blue Creek and Buttercup, Blue Creek and Oxford
Blue, Juliette Rose and Fuchsia, Juliette Rose and Limeade
—Includes two new colors only available on Playful Possibilities
—Hardware color combination includes: Headrail Color
(headrail and bottom rail) and Accent Color (color of
end caps on headrail and bottom rail, cord and tassel
or cord tensioner)
•Two lifting systems
—UltraGlide® retractable pull cord system
—EasyRise™ cord loop and clutch system
Hunter Douglas
Bridgeway™ Specialty Shapes
Bridgeway Specialty Shapes from Hunter Douglas is a line of
shutters designed to cover a full range of perfect and imperfect
specialty shapes. This product takes the complexity out of
ordering specialty shapes.
Extremely versatile, the product coordinates with a wide range of
blinds, as well as other window fashions. It is offered in 20 whites
and off-whites that coordinate with existing Hunter Douglas
window fashions.
No template is required, and placing an order is simple and
delivery is fast because the product is custom-built in the
U.S. It is backed by a lifetime limited warranty.
Hunter Douglas
Heritance® Framed Specialties and Arched Panels
Heritance hardwood shutters from Hunter Douglas are now available with
framed specialties and arched and angle panels – all without the need of
templates. Previously only available as unframed perfect specialty shapes,
Heritance has exploded its specialty shape options to cover all types of
perfect and imperfect specialty shape openings.
With incredible customer flexibility, dealers can order all of these specialties as
inside or outside mounts, framed or unframed, for stand-alone or palladium
window applications, and have them with all of our frame options for perfect
harmony with other framed panels in the room.
The range of specialty shapes include: perfect arches, quarter circles, circles,
extended eyebrows, eyebrows, extended quarter eyebrows and angles with
a choice of six frames. Frame options are the Standard Z-frame, Deluxe Zframe, Standard L-frame or Trim L-frame; two new frame choices have been
added: the Colonial Z-frame and Tilt-In Z-frame.
As the ultimate time saver for the dealer and installer, Heritance specialty
shapes require no templates. A simple form with key dimensions is all
that is required to order this custom-built product.
win ner
Hunter Douglas
Skyline™ Gliding Window Panels
Skyline Gliding Window Panels from Hunter Douglas feature
panels in 187 SKUs that overlap for a clean, crisp look with
continuous coverage. A new patented headrail system allows
for a long run of the product without increasing the depth of the
headrail. Custom-colored hardware adds a more finished look
that coordinates with the fabrics in the collection. Panels are
available in two widths to provide uniformity on multiple windows
within a room. Initially available exclusively to Hunter Douglas
Gallery™ and Showcase PrioritySM Dealers.
win ner
Hunter Douglas
The Duette® Architella™
Collection of Honeycomb Shades
The Duette Architella Collection from Hunter Douglas features a
patented construction consisting of a honeycomb nestled within a
honeycomb. This provides two more air pockets than any other
cellular shade and dramatically increases R-values by up to 38%.
Duette Architella fabrics deliver deep, luminous color saturation
in both semi-opaque and opaque opacities. The outer fabric
has a distinct softness with striking symmetrical pleats due to the
internal honeycomb supporting the shade’s overall structure.
Duette Architella is available in 12 rich colors and two pleat
sizes: ¾‫ ײ‬and 1 ¼‫ײ‬.
Hunter Douglas
Cadence® Motif™ Soft Vertical Blinds:
Making Soft, Softer™
First introduced in 2003, Cadence Soft Vertical Blinds from
Hunter Douglas is a unique and proprietary product that offers a
highly contemporary interpretation of a traditional vertical blind.
It features a patented curved louver profile and innovative form
that provides a soft, three-dimensional appearance and a true
alternative to soft window coverings. Building on the success of
the original design and a 2004 line extension, Cadence Motif
Soft Vertical Blinds features a new Making Soft Softer louver
the industry’s first and only curved soft fabric louver. Cadence
Motif offers 33 SKUs in four room-darkening fabric styles,
with three coordinating fabrics. The SoftChoice® Top
Treatment Program has these styles: Swag & Cascades,
Upholstered Cornice and Mock Roman.
win ner
best new sampling program
Hunter Douglas
Skyline™ Gliding Window Panels Sample Book
Designed with the customer in mind, this fabric-covered book
opens to become a free-standing display. To help complete the
selection process more effectively, the product is organized into
five style categories, each with its own fabric deck with large
swatches of each SKU complete with key information.
A sample of the patented hardware system with a color reference
brochure is included in its own display case within the book. A
removable Style Guide provides a quick reference to the five
categories and features actual samples. A full-color brochure
shows room setting and detail photography.
The book comes with a removable shoulder strap for
hands-free carrying.
Hunter Douglas
The Centurion Club
Launched in September 2006, the Centurion Club is the newest and
most elite Hunter Douglas retail alliance innovation yet.
Offered to Hunter Douglas Gallery™ and Showcase PrioritySM
storefront dealers, the Centurion Club requires dealers to commit
100 percent of their window fashions business to Hunter Douglas
in return for significant financial incentives and exclusive businessbuilding programs that will fuel further sales volume and profit
margins on Hunter Douglas products. Centurion Club members
receive rebates on incremental sales, top listing on the dealer locator,
Windows To The World trip enhancements, exclusive products
and promotions and participation in Hunter Douglas management
meetings.
To qualify for the Centurion Club, existing Gallery and Showcase
Priority dealers must be nominated by their fabricators and totally
commit to Hunter Douglas with no competitive sample books,
displays, samples, signage, advertising or information. The
program is doing exceptionally well to date, with more than
300 dealers signed on.
Hunter Douglas
Lenticular Signs
Hunter Douglas offers four lenticular product signs that
depict each product’s unique functionality. The lenticular sign
uses motion technology to flip from one image to another,
demonstrating key product features that engage customers and
pique their interest as they pass by. Each Hunter Douglas product
sign helps communicate the different options available while at
the same time enhances the interior of the dealer’s showroom.
These indoor signs attach easily to the wall with decorative
hardware.
Hunter Douglas
Alouette® Lightlouvers with
Fabric-Covered Valance
Alouette LightLouvers from Hunter Douglas consist of soft,
elliptical fabric louvers that tilt 180 degrees. The product now
offers an optional fabric-covered valance for a more traditional
look. This new optional accent conceals the pivoting headrail to
prevent sunlight from seeping through the top of the window
opening and to provide a unified beauty from top to bottom.
The fabric is a solid-print woven polyester that coordinates
with the louver fabric. It is available on all operating systems for
inside and outside mounts.
win ner
best new style innovation
Paris Texas
Hardware
Regal Reflections
This new resin and wood collection is a compilation of the
“best of the best” of our classic Paris Texas Hardware styles and
finishes. Several new finials and accessories round out this rich
drapery hardware palette.
What makes the collection different?
10-day business production – custom-painted poles, rings and
brackets in 12 exclusive finishes ship within 10 business days
12 finishes include three new wood patinas – Tudor,
Branchwood and Java – and nine original timeless favorites
Scaled to fit 1 3/8‫ ײ‬and 2 ¼‫ ײ‬diameter fluted wood poles
Paris Texas
Hardware
2007 Catalog Binder
This 52-page catalog features all the Paris Texas Hardware
Collections: Somerset, Villiers and the new Regal Reflections,
which are unrivalled in the industry. It comes with a convenient
carrying strap and includes photos showing how the products
look when installed with draperies. Photos also illustrate
alternative and creative ways to use the hardware. Color images
of the sample chips provide convenient color matching. The
12 new finish chips are shown for Regal Reflections as well as
updated finish chips for Somerset and Villiers.
Also included: tri-fold brochure, two styles of postcards and
envelope stuffer for promotional needs.
Castec, Inc.
Patented Cassette System
Our new patented cassette system. Shades can be shipped preinstalled into the cassette, then snapped into place with simple
“L” brackets, ensuring even, level installation every time. In
addition to ease of use, the face of the cassette can be wrapped
in the shade fabric for a clean refined look, or can be finished in
three custom colors (glacier, fossil and coal). The cassette also
hides snap-in, snap-out battery wands for motorization upgrades.
honor able
mention
best new sampling program
Castec, Inc.
Fabric Studio – Custom Roll Shades™
A revolutionary new concept in decorative roll shades. Fabric
Studio – Custom Roll Shades features 212 exciting fabrics,
chromatically organized into 21 groups, including textures,
burnouts, prints, sheers and solar fabrics. Four-color idea guide,
classic hem styles, removable trim styles and trim colors cards,
multiple lifting systems including remote controlled motor drive
and patented cassette system.
Comfortex
Window Fashions
Comfortex BlindCrafter Rewards Program
In 2006, 85% of all Comfortex BlindCrafters enrolled in
BlindCrafter Rewards, a new, loyalty based growth program
designed to give incentives for reaching sales goals.
Each term, participants receive a unique set of sales goals to work
toward, earning points along the way. At the end of each term,
participants redeem their points for electronics, apparel, jewelry,
vacations, vehicle wraps and more. They can log onto the web
site www.blindcrafterrewards.com to check their current sales
levels and evaluate merchandise they’d like to acquire.
In addition to the Rewards points, BlindCrafters can achieve
higher status for bonus sales. Those achieving the highest
level receive an all expenses paid trip for two to an
exclusive destination. The 2007 destination is
Sonoma, CA.
Comfortex
Window Fashions
Comfortex Consumer Credit Card Program
Comfortex has made private label credit available to all of its
retailers with the Comfortex Consumer Credit Card. Now
dealers large and small have access to a financing option
proven to close sales and generate repeat business.
The program, administered through GE Consumer Finance,
was launched with a comprehensive marketing package
outlining its many benefits: instant credit approvals, increased
customer loyalty, a range of promotional opportunities and
higher than average sales. The result: the average sale
processed on the Comfortex card was $1,898 while
the average sale processed on a regular Visa or
MasterCards during the same time period was only
$415.
Comfortex
Window Fashions
Escape the Cold – Comfortex
BlindCrafter National Promotion
Escape the Cold was the third annual national promotion
designed to drive both brand awareness and store traffic for
Comfortex BlindCrafters. More than 80% of BlindCrafters
participated in the promotion with 72% reporting positive results.
Those BlindCrafters registered for the promotion were given a
complete turnkey marketing package to implement in their stores
and local markets. Corporate web based promotion supported
the program. Escape the Cold awarded one national
winner a four day/three night trip to Cancun, Mexico. All
participating BlindCrafters were entered into a drawing
to receive an identical prize.
Comfortex
Window Fashions
Serenade® Fabricator Roman Shade
Product Category: Alternative Shadings Products
Fabricators can begin generating additional profit today with the
Serenade Fabricator Roman Shade! Requiring minimal set-up
space, almost no tooling and no additional sampling, this product
incorporates manufactured 10½‫ ײ‬tall fabric panels, a channel
extrusion and a pitch cord. Panels are slid onto the extrusion to
build either hobbled or flat panel shades.
With the Comfortex cut panel program, fabricators need to
purchase a saw to cut the head rail and extrusion. Those
wishing to purchase full rolls of the manufactured panels
(10 ½‫ ײ‬x 30 yards) must also buy a simple fabric cutting
hot knife. It takes only minimal effort to get this exciting
Comfortex
Window Fashions
Fashion Forward Collection of Cellular
and Pleated Shades
The convenient Comfortex Fashion Forward system helps
designers and homeowners find contemporary fabrics quickly
within the Comfortex double honeycomb, single honeycomb and
pleated fabric lines.
The Fashion Forward label denotes the cellular and pleated fabric
colors at the forefront of today’s decorating trends. A small
insignia indicates these stylish hues throughout the Signature
Collection sample book, drawing attention to these
exciting, contemporary selections. It’s now easy to see
which colors are the latest and greatest!
honor able
mention
Comfortex
Window Fashions
Fusion™ Blends Insulating Roman Panel Shades
Leading the way in innovation, the Fusion Blends Insulating
Roman Panel Shade allows customers to create a look that is
uniquely their own!
With Fusion, homeowners no longer have to compromise style
for energy efficiency. Fusion combines designer fabric drapery
panels with an integrated double cell liner for fashionable beauty
and substantial, draft blocking capabilities.
The Fusion Blends option encourages homeowners to mix and
match alternating fabrics within a single window covering.
The result is an inspired, completely customized look.
Comfortex
Window Fashions
Sueded Impressions Fabric Collection for
Serenade™ Roman and Roller Shades and Fusion™ Insulating Roman Panel Shades
Loved for their luxurious quality and depth of design, suede
and velvet are staging huge comebacks as popular elements
in home decor. The Sueded Impressions fabric line brings this
plush look to custom window treatments, available as Serenade
Roman, Serenade Roller and Fusion Insulating Roman Panel
Shades by Comfortex. The texture of the fabric is complex,
soft and supple, while at the same time, rich with shaded
depth. The color line ranges from muted earth tones to
warm chocolates to brilliant red.
Comfortex
Window Fashions
Virtuoso® Blackout Cellular Shades
As affordable as it is elegant, Virtuoso Blackout is a single
honeycomb blackout fabric designed to meet the needs of
fashions conscious consumers. The 12 sku Fashion Forward
palette and ½‫ ײ‬blackout pleats make it an ideal choice for those
looking to incorporate the latest designer hues with significant
light control capabilities.
The Universal™ Hardware System accommodates Virtuoso
Blackout fabric, and the ComforTrack Sidetracks block out all
incoming light along the edges of the shade to maximize the
blackout effects. The ComforTrack hardware system goes
a step farther by helping to insulate the window from
drafts, boosting its overall energy efficiency.
Norman
Natural Expressions™
Natural Expressions™ is a woven insert and panel collection
for shutter louvers. Available as an option on Sussex® Shutters,
Natural Expressions inserts come in six designer styles. The
woven inserts and panels are made from a selection of organic
reeds and grasses.
Norman has patented an innovative sandwiching technique that
permanently inserts woven bamboo into the center sections of
specialty louvers and panels. The result is an attractive, lightfiltering shutter accent.
win ner
Comfortex
Window Fashions
Woodwinds® SuperNatural™ Woodtone Shutters
Thanks to advanced thermal polymer technology, Comfortex
Window Fashions has reinvented composite shutters by making
them stronger and more resilient than ever before. The
durable shutter finish of Woodwinds SuperNatural Woodtone
Shutters withstands scratching, scuffing, cracking and warping for
maintenance-free, moisture resistant luxury that is better than
100% wood.
Not only does the astonishing durability set an industry standard;
the revolutionary SuperNatural process is so amazing, so lifelike, that you won’t be able to tell a SuperNatural Shutter
apart from its wood complement. Four exceptional wood
tone stains blend with today’s furniture and woodwork.
Comfortex
Window Fashions
Woodwinds® Beveled Profile Wood Alloy Blinds
(Wood, Faux Wood)
What a difference the shape makes! The 2½‫ ײ‬hexagonal
Woodwinds Beveled Profile Wood Alloy Blind offers an extra
wide view-through and a revolutionary look which enhances the
clean, geometric lines of contemporary interiors. The Beveled
Profile Blind, like all Woodwinds products, resist warping,
cracking and fading and is easy to maintain. The newly enhanced
woodtone finish provides superior grain variation for true to life,
dimensional appeal.
The Beveled Profile Blind provides dealers with an
additional wood alloy style to compete with PVC, faux
wood and basswood products and is an affordable
alternative to composite or 100% wood shutters.

Printable File - Window Covering Manufacturers Association

Transcription

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