The Programs 2013 Korea – Thailand Copyright Forum Bangkok

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The Programs 2013 Korea – Thailand Copyright Forum Bangkok
November 8, 2013
2013 Korea- Thailand Copyright Forum- Bangkok
The Programs
2013 Korea – Thailand Copyright Forum
Bangkok- THAILAND
November 8, 2013
Papers published in this volume constitute the proceedings of the
2013 Korea- Thailand Copyright Forum-Bangkok
Papers were provided by the workshop’s speakers
for presentation.
Copyrights of this combination reserved by:
2013 © Korea Copyright Commission and
Department of Intellectual Property of Thailand
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November 8, 2013
2013 Korea- Thailand Copyright Forum- Bangkok
Korea-Thailand Copyright Forum
The 2013 Korea-Thailand Copyright Forum “Copyright Policy and Licensing in Digital
Era: Korea’s and Thailand’s experience” is an important international forum for the
professionals and specialists in the Thai and Korean creative industry. The major aim of the
Forum is to share valuable experience and strategies for promoting creative industry through
effective copyright protection system. The speakers would present the selected interesting issues
regarding copyright protection and business promotion strategy, especially in the digital era
which the technology is rapidly growing as well as the development of copyright infringement via
internet and online channels.The Forum would contribute fruitful idea in order to developing the
effective solution for copyright protection to industry, which reflect to the development of
creative industry of the nations.
The Venue
Room “Infinity 1”, Pullman Bangkok King Power Hotel
8/2 Rangnam Road, Thanon-Phayathai, Ratchathewi, Bangkok 10400 THAILAND
Tel. +66 (0)2 680 9999 Fax. +66 (0)2 680 9998
Homepage: www.pullmanbangkokkingpower.com
Pullman Bangkok King Power Hotel is a resort experience hotel
in central Bangkok which is located on Rangnam road with easy
access to the BTS skytrain and expressway and just minutes away
from shopping district like Siam Square. The hotel features
366 rooms, 6 fashionable bars and restaurants, the infinity pool overlooking a botanical garden
and exquisite spa. Furthermore, the hotel offers 14 meeting rooms as an ideal venue for
business meeting,corporate conferences and functions.
Key Contacts
KCC International Coordinator at KCC Bangkok Office, Bangkok, THAILAND
Ms. Ornusa Choeychoin
Korea Copyright Commission: Bangkok Office
999/9, unit 3803 The Offices at Central World, Rama 1 Road, Patumwan, Bangkok,
Thailand 10330
Tel:
+66-2-613-1723
Fax: +66-2-613-1724
Email: [email protected]
Homepage: www.copyright.or.kr
Department of Intellectual Property, Ministry of Commerce, THAILAND
Ms. Tanitta Sitthimonkol
Copyright Office - Department of Intellectual Property (DIP)
44/100,Nonthaburi 1 Rd.,Muang District, Nonthaburi 11000
Tel: +66 2547 4704
Fax: +66 2547 4631
mail: [email protected]
Homepage: www.ipthailand.go.th
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2013 Korea- Thailand Copyright Forum- Bangkok
KOREA COPYRIGHT COMMISSION & BANGKOK OFFICE
KOREA COPYRIGHT COMMISSION (KCC)
The Korea Copyright Commission, the single
authentic institution of Korea in the field of
copyright and an affiliate to the Ministry of
Culture, Sports and Tourism of Korea, has
been making its best efforts to build up a fair and balanced copyright system since its
establishment in 1987 under the Copyright Act of Korea. The KCC aims to encourage authors to
create works and build up a fair and balanced copyright system in order to contribute to the
development of culture an copyright industry in Korea. Three major areas that the KCC
concerns are creative environments for legitimate use of copyrighted content; education and
publicity on copyright issues; and overseas promotion of copyrighted content.
Roles and Responsibilities of KCC
Copyright deliberation and conciliation
Operating the copyright registration system
Education & training to foster human resources in the field of copyright
Promotion and publicity to enhance the public awareness on copyright protection
Appraisal services with regard to copyright infringements upon requests by courts or any
investigative institutions
Conducting diverse in-depth research
Enhancing international cooperation
KCC BANGKOK OFFICE
Established in May 2007, the Korea Copyright Commission Bangkok Office is responsible for promoting
and protecting Korean copyright in Southeast Asian countries.
Bangkok Office’s Role and Responsibilities
Facilitating smooth communication between Korea and Southeast Asian countries by providing
information about the Korean copyright system
Offering in-depth information by conducting research on the legal system, licensing practices,
industry technology, current issues and trends in the field of copyright in cooperation with
academic research centers and local correspondents in Southeast Asian Countries
Encouraging partnership with local authorities and cultural industries through various networks
to promote public awareness on copyright
Assist to facilitate copyright licensing through consultation on the local copyright system and
information about cultural industry trends
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MINISTRY OF COMMERCE & DIP
MINISTRY OF COMMERCE
The Ministry of Commerce is in charge of trade, prices of important
agricultural goods, consumer protection, entrepreneurship, Insurance,
Intellectual property protection, exports and representing Thailand at the
World Trade Organization. The Ministry was founded in 1892 by King
Chulalongkorn (Rama V), by separating the ministry from the Ministry of
Agriculture and Cooperatives. The Ministry moved to its present premises
in Nonthaburi in 1989. The current Minister is Mr.Niwattumrong
Boonsongpaisan and the Deputy Ministers are Mr.Nattawut Saikuar and
Mr.Yanyong Phuangrach.
The main missions of the Ministry are;
- To generate country's income and value added for products and services
- To strengthen domestic economy & trade and create opportunities for
entrepreneurs
- To ensure free & fair trade and strengthen consumer & producer protections as
well as enhance intellectual property
- To develop and manage trade system to efficiently support trade competitions
DEPARTMENT OF INTELLECTUAL PROPERTY (DIP)
Department of Intellectual Property (DIP) was established in 1992.
It takes over missions relating to the administration of intellectual
property from the Department of Commercial Registration (Now has
been changed into “the Department of Business Development”)Ministry of Commerce.
The structures of the Department in reorganized several times during 1999 until now as
to facilitate the adjusted roles, mission and strategies aiming as higher efficiency and
effectiveness in the protection of intellectual property and to becoming a leading
agency in enhancing the competency in intellectual property protection and service, as
its vision.
DIP has the major missions as follows;
1. Encouraging creation of intellectual property
2. Promoting management and commercial exploitation of intellectual property
3. Developing services thoroughly and efficiently
4. Developing intellectual property protection system towards comprehensive efficiency
5. Putting force fair use of intellectual property right and suppressing right infringement
6. Developing network both domestic and foreign countries.
The organization of DIP includes Patent Office, Copyright Office , Trademark Office,
Office of Prevention and Suppression of IPR Violation , Legal Affairs Division and IP
Promotion and Development Division-which also including the internal functions for
promotion of IP product of Thailand.
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2013 Korea- Thailand Copyright Forum- Bangkok
The Forum Program
Opening Ceremony
09:00
09.30
Registration
Welcome Speech
Mr. Yu ByongHan
Chairman of Korea Copyright Commission, Korea
Congratulatory
09:30
09:50
Mr. Kim KiHong
Director General, Directorate General of Copyright Policy
Ministry of Culture, Sports and Tourism of Republic of Korea
Opening Speech
Mr. Nattawut Saikuar
Deputy Minister of Commerce, Thailand
09:50
10:10
Photo Session & Coffee Break
Section I : The Status of Copyright Policy: Focus on Digital Content
10:10
10:35
Copyright Policy Direction in Era of Creative Economy
Mr. Kim DongEun
Deputy Director of Copyright Policy Division
Ministry of Culture, Sports and Tourism of Republic of Korea
Recent Trend of Copyright Policy in Thailand
10.35
11.00
Ms. Nusara Kanjanakul
Head of Copyright Protection Section, Copyright Office
Department of Intellectual Property, Ministry of Commerce, Thailand
Session II : Copyright System and its Licensing
Digital Distribution and Content Licensing in Korea
11.00
11.30
Mr. Shin HangWoo, Managing Partner/CEO
Entertainment Asia Network Inc.
11.30
12.00
12:00
13:30
Laws and Regulations on Copyright Licensing in Thailand
Assistant Professor Dr. Pisawat Sukhonthapan
Asia Pacific Copyright Association
Luncheon
Session III : Copyright Industry and its Licensing
13:30
14:00
14.00
14.30
Current Licensing Trends of Korean Film Industry
Mr. Lee SoRim
Sr. Manager/Attorney at law, Investment Planning
CJ E&M Corp.
Overview of Thailand Digital Entertainment Content Business and Situation of IP
Protection in 2013
Mr. Lak Taechawanchai
Vice President
Thai Digital Entertainment Content Federation (TDEC)
14.30
15.00
Copyright Licensing and its task in Thailand: Online Music Providers
Mr.Piset Chiyasak
Thai Entertainment Content Trade Association (TECA)
15.00
15.20
Coffee Break
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2013 Korea- Thailand Copyright Forum- Bangkok
Panel Discussion
15.20
16.10
Discussion “Selected Issues for Copyright Licensing in Copyright Industry”
Sharing experience and ideas regarding copyright licensing problems and solutions
Morning & afternoon speakers
Moderator Assistant Professor Dr. Pisawat Sukhonthapan
Asia Pacific Copyright Association
16.10
16.30
Q&A
16.30
Closing Ceremony
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2013 Korea- Thailand Copyright Forum- Bangkok
The Proceedings
Presentations and Discussions
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2013 Korea- Thailand Copyright Forum- Bangkok
Presentation
Copyright Policy Direction in Era of Creative
Economy
Mr. Kim DongEun
Deputy Director of Copyright Policy Division
Ministry of Culture, Sports and Tourism of Republic of Korea
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2013 Korea- Thailand Copyright Forum- Bangkok
November 2013
+
+
Contents ++
1
2
3
4
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2013 Korea- Thailand Copyright Forum- Bangkok
Peter Drucker The cultural industry will be the last battlefield
of the 21st century era of cultural wars.
Jeremy Rifkin predicts a shift from industrial to cultural production
Creative Economy
Knowledge Economy
..Agriculture
Industrial Economy
Society
Industrial Age
Information Age
Conceptual Age
Driving
Engine
Land, Labor, Capital
Knowledge,
information
Imagination, creativity
Key
Industry
Auto,
shipbuilding, steel
CE, Semi conductor, IT
Culture, content
and service
Success
Story
Miracle of Han River
(1970~80’s)
IT Powerhouse Korea
(1990’s)
?
(2000’s)
Creativity
Creative convergence
Soft power has become driving force in
international relationships.
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2013 Korea- Thailand Copyright Forum- Bangkok
< Added Value Creation Coefficient by Industry
0.83
Core Copyright Industry
핵심저작권산업
Manufacturing Industry
제조업
Construction Industry
건설업
Entire Industry
전 산업
0
>
0.59
0.75
0.69
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Value Added Creation Coefficients
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2013 Korea- Thailand Copyright Forum- Bangkok
Comfortable
copyright
Encourage
creativity,
imagination
Strong copyright
Respected
copyright
Promote use
of copyright
contents
Increase 2nd
creation
Develop new
business model
based on
convergence of
ICT and
copyright
Creative
economy
Cultural
prosperity
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2013 Korea- Thailand Copyright Forum- Bangkok
4,220
27.6%p down
2.6%p down
18.8%
3,055
16.2%
고용
고용
0
7,045
6,498
6,075
360
335
5,064
309
4,410
276
254
3,708
3,683
234
3,451
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2013 Korea- Thailand Copyright Forum- Bangkok
1 million
630,000
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2013 Korea- Thailand Copyright Forum- Bangkok
Check
point
1 Is compensation for creativity sufficient enough?
Production reduction
Job loss
(Bil. USD)
(persons)
(Bil. USD)
(Bil. USD)
Contents Industry
2,600
24,921
1,200
74
Others
1,500
9,353
640
73
Entire Industries
4,100
34,274
1,840
147
Category
Category
Added value reduction Tax revenue reduction
Production increased Job creation Added value created
Tax revenue increase
(Bil. USD)
(persons)
(Bil. USD)
(Bil. USD)
Contents Industry
990
9,998
470
28
Others
540
3,436
238
29
Entire Industries
1,530
13,434
708
75
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2013 Korea- Thailand Copyright Forum- Bangkok
Check
Point
2 Does copyright serve as seeds for new creation?
51.6%
41.7 %
51.6%
41.7 %
21.4%
51.6%
41.7%
21.4%
Complex procedures to get permission
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2013 Korea- Thailand Copyright Forum- Bangkok
Check
Point
3
How to overcome conflicts around copyright?
Lawsuits filed for breach of copyright law
Non-indictment
Year
2011
Indictment
3,583
Sub total
Suspended
35,912
6,449
Declined
No arraignment
right
Clear of
charge
11,019
14,443
2,258
16,451
14,627
27,720
2012
4,000
44,840
3,092
7,881
34,170
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2013 Korea- Thailand Copyright Forum- Bangkok
Check
Point
4
How to cope with the changes of ICT Env.
Cloud Computing Copyright Issues
Diffusion of live broadcast contents
Indiscriminate sharing of contents and Linking limits
Copyright management and sharing of
large-scale contents
Smart Mobile Copyright Issues
Pirated contents and illegal App distribution in mobile
devices
Increase of sharing Illegal contents in Smart mobile,
P2P, Black market
HTML5/BigDataCopyright Issues
Increase in HTML Web(App) development and
Lack of copyright protection technology
Duplication, processing, transmission issues of the
works in Big Data
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2013 Korea- Thailand Copyright Forum- Bangkok
Vision
Goal
s
Key
Building a Creative Culture Nation through Copyright
Convenient
Copyright
Robust
Copyright
Respected
Copyright
Clarifying the
Copyright-related
Legal Framework
Enhancing
Copyright
Protection System
Developing
Self-Regulation
Mechanism
in
Copyright
Improving the
Infrastructure for
Facilitating Access
to Copyrighted
Works
Modernizing
Copyright
Framework for
dealing with
changes
Growing Public
Positive
Awareness of
Copyright
Promoting ADR
Mechanism
Strengthening
International
Co-operation
Enabling SMEs to
Access Copyrightrelated High
Quality Advice
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2013 Korea- Thailand Copyright Forum- Bangkok
Enhanced On-line
Monitoring
Advancement of
Investigation Tactics
Revision of Right of
Performance
Introduction
of Publicity Right
Expanding Opened
Public Works
Expanding the Scope of
Fair use
Mandatory Charging through
Integrated Channel
Introduction of
Compulsory Arbitration
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2013 Korea- Thailand Copyright Forum- Bangkok
Efforts to Prevent Misuse
or Abuse of Copyright
Introduction of Copyright
Professionals
Selected through national exam to issue license
(Tackle the issue of rampant private licenses)
Offer incentive when hired by OSP
(Such as reduction of compensation in civil law suit)
Introduction of Extended
Collective Licensing
SMEs copyright
empowerment
The representative institution allows even the
With connection to industrial promotion institute
use of unauthorized rights
(10 institutes), build copyright service center
Relieve legal risk of users
Proactive prevention activates to reduce illegal SW
copy (visiting 2,400 companies ‘13)
Convergence of ICT & Copyright Tech.
Expansion of R&D investment
Performance evaluation of Filtering Tech.
Commercialization of R&D Tech.
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2013 Korea- Thailand Copyright Forum- Bangkok
Korea
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Presentation
Recent Trend of Copyright Policy in Thailand
Ms. Nusara Kanjanakul
Head of Copyright Protection Section, Copyright Office
Department of Intellectual Property, Ministry of Commerce, Thailand
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2013 Korea- Thailand Copyright Forum- Bangkok
Presentation
Digital Distribution and
Content Licensing in Korea
Mr. Shin HangWoo
Managing Partner/CEO
Entertainment Asia Network Inc.
24
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2013 Korea- Thailand Copyright Forum- Bangkok
Digital Distribution and
Content Licensing in Korea
Alex H. Shin
Managing Partner/CEO
Entertainment Asia Network Inc.
[email protected]
|1|
The Bridge to Asia's Entertainment & Media Markets
Table of Contents
I. Digital & Global E&M
|2|
4
II. KoreaKorea-Significant creator of intellectual property
6
III. Music Licensing In Korea
8
IV. Video(TV and Films) Licensing In Korea
12
V. Game Licensing In Korea
17
The Bridge to Asia's Entertainment & Media Markets
25
November 8, 2013
2013 Korea- Thailand Copyright Forum- Bangkok
I. Digital & Global E&M
II. KoreaKorea-Significant creator of intellectual property
III. Music Licensing In Korea
IV. Video(TV and Films) Licensing In Korea
V. Game Licensing In Korea
|3|
The Bridge to Asia's Entertainment & Media Markets
I. Digital & Global E&M
Digital will drive growth and will account for 47% of global E&M spend by 2017
Within the global E&M market, digital will be the main driver of growth in the next five years, with revenues
increasing at a CAGR of 13.1%. By 2017, digital revenues (including consumer spending on digital content, digital
advertising spending and spending on Internet access) will account for 47% of the total up from 34% in 2012.
2012–
–2017
Global, entertainment and media spend, digital vs. nondigital (%), 2012
※ Source: Global entertainment and media online outlook 2013-2017, PwC, Informa Telecoms &
Media
|4|
The Bridge to Asia's Entertainment & Media Markets
26
November 8, 2013
2013 Korea- Thailand Copyright Forum- Bangkok
I. Digital & Global E&M
II. KoreaKorea-Significant creator of intellectual property
III. Music Licensing In Korea
IV. Video(TV and Films) Licensing In Korea
V. Game Licensing In Korea
|5|
The Bridge to Asia's Entertainment & Media Markets
2. KoreaKorea- Significant creator of intellectual property
Korea provides strong intellectual property rights (IPR) protection and enforcement.
• Korean government places the importance on IPR protection, a development that has accompanied
Korea‟s shift to becoming a significant creator of intellectual property.
• The 2009 amendments to Korea‟s Copyright Law include measures to deter copyright infringement via
file-sharing platforms on the Internet.
• In 2010, the Korean government imposed sanctions against serial infringers under the “three strikes” law,
and in 2011 it passed a law requiring online high-volume storage lockers (“webhards”) to register with the
Korea Communications Commission to address technical challenges related to online copyright
enforcement.
• On December 2, 2011, Korea‟s National Assembly passed an amendment to the Copyright Act closing a
sound recording protection gap for works produced between July 1987 and June 1994. This change
expanded copyright protection for these works from 20 to 50 years, the same level of protection afforded
for all other works.
Korea’s Counterfeiting Content Market Size
|6|
2008
2009
2010
2011
No. of Title (thousands)
3,449,747
2,396,018
1,895,709
2,100,270
Growth(%)
-30.5
-20.9
10.8
Market Size (KRW millions)
965,975
878,440
510,173
422,046
Growth(%)
-9.1
-41.9
-17.3
2012
5 year averages
2,064,330
2,381,215
-1.7
-
305,485
616,424
-27.6
-
The Bridge to Asia's Entertainment & Media Markets
27
November 8, 2013
2013 Korea- Thailand Copyright Forum- Bangkok
I. Digital & Global E&M
II. KoreaKorea-Significant creator of intellectual property
III. Music Licensing In Korea
IV. Video(TV and Films) Licensing In Korea
V. Game Licensing In Korea
|7|
The Bridge to Asia's Entertainment & Media Markets
3-1. Korea is leading the global digital music
industry
Around 70 per cent of the revenue from “K“K-pop” repertoire comes through digital
Korea’s copyright policy has achieved a remarkable accomplishment during the last three years. The government
and industry have shown strong will in stopping the illegal circulation of copyrighted works. As a result, the
scope of copyright infringement is decreasing each year
Use of cyberlockers (webhards), the primary
target of graduated response in South Korea
※ Source: Source: IFPI, based on data from Nielsen
|8|
Korea’s Recorded Music Sales by Sector 2011
※ Source: IFPI, based on total music
revenues
The Bridge to Asia's Entertainment & Media Markets
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2013 Korea- Thailand Copyright Forum- Bangkok
3-2. Digital music distribution in Korea
Physical vs. Digital distribution of recorded music in Korea
Production
Distribution
Consuming
Composer/L
Composer/Lyricist
Record
Store
Distributor
/Performer
<Producer>
Other
Store
CD
Player
Synchronisation Users*
Korea Music Copyright
Association,
Wired Internet
<Record label>
Recording Industry
Association of Korea,
P2P Service Provider
Federation of Korean
Music Performers,
Online Music Provider
Korea Music Content
Industry Association
Other Music Service Provider
PC,
MP3
Mobile Internet
Ringtone/Ringbacktone
Ringtone/Ringbacktone Service
Telecom Service Provider
USERS
Physical
< Creatives>
Creatives>
Mobile
Phone,
Tablet
PC
New Music Service (iTunes)
* Music used in TV advertisings, films, brand partnerships and video games
|9|
The Bridge to Asia's Entertainment & Media Markets
3-3. The new rules of music licensing in Korea
The new rules of music licensing in Korea from 2013
• The new rules raise the price of music services and allocate the revenue share over 60% to the copyright holder.
• The new hold-back system does not include the new song titles for the monthly subscription service.
• The new rules lower the discount rate of download packages and it promote the benefit of the copyright holder.
2012
Service
Type
Streaming
Service
Product
Type
Retail
Price
Multi
Platform
₩3,000
Growth
Rate
-
Download
Service
| 10 |
₩5,000
Growth
Rate
-
₩2,000
₩9,000
Growth
Rate
-
5.0%
54.0%
₩250
₩2,700
9.0%
₩450
40.0%
150 Songs
/ Month
Performers
40.0%
40 Songs /
Month
2013
Composer
/Lyricist Service
Provider
Copyright Holders
45.0%
2.5%
4.5%
48.0%
52.0%
₩1,350
₩75
₩135
₩1,440
₩1,560
Labels
₩3,600
5.0%
54.0%
₩450
₩4,860
-
₩810
₩6,000
131%
47.75%
₩6,000
₩2,300
₩2,865
40%
₩6,000
₩4,140
50%
6.51%
65.11%
₩391
₩3,907
67%
10.85%
₩651
69%
51.33%
46.0%
-
Composer
/Lyricist Service
Provider
Copyright Holders
44.0%
6.0%
10.0%
40.0%
60.0%
₩2,640
₩360
₩600
₩2,400
₩3,600
Labels Performers
100%
46.0%
9.0%
Retail
Price
₩3,080
7.00%
70.00%
₩420
₩4,200
94%
34.89%
₩2,093
6%
11.67%
₩700
30.00%
₩1,800
-2%
The Bridge to Asia's Entertainment & Media Markets
29
November 8, 2013
2013 Korea- Thailand Copyright Forum- Bangkok
I. Digital & Global E&M
II. KoreaKorea-Significant creator of intellectual property
III. Music Licensing In Korea
IV. Video(TV and Films) Licensing In Korea
V. Game Licensing In Korea
| 11 |
The Bridge to Asia's Entertainment & Media Markets
4-1. Korea’s digital home video market will rise over 4 times in 10 years
Korea’s digital home video market will expand at a projected 12.2 percent compound
annual rate. Spending will rise from $99 million in 2007 to $417 million in 2016.
• Growth in digital cable and telephone company services are expanding the potential video-on-demand market.
• Providers are promoting video-on-demand to attract subscribers via a convenient ancillary service.
• South Korea and Japan are the dominant countries, together constituting 76 percent of 2011 total spending in
Asia.
20072007-2016 Korea’s digital home video market (US$ millions)
※ Source: Global entertainment and media online outlook 2012-2016, PwC
| 12 |
The Bridge to Asia's Entertainment & Media Markets
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2013 Korea- Thailand Copyright Forum- Bangkok
4-2. Digital distribution of TV Programs and Films in Korea
Physical vs. Digital distribution of TV Programs and Films in Korea
Production
Distribution
Distributors
<Producers>
TV Production
Physical
Consuming
Home Video
Productions
Theater
wholesale
Retail Shop
TV
VCR
DVD
Animation
Production
TV Stations
DMB
[Terrestrial, Satellite, Cable, IPTV]
Film Production
Wired
Internet
USERS
Etc.
Online Service
Provider
PC
Mobile
Internet
Digital Film/TV program
provider
Telco/ Mobile
Service Provider
| 13 |
Smart
Phone,
Tablet
PC
The Bridge to Asia's Entertainment & Media Markets
4-3. Digital licensing of TV Programs and Films in Korea
Digital licensing revenue share of Korean TV Programs and Films in Korea
• As the digital revenues go up, the way of licensing has been changed from “Flat Fee Deal” to “Revenue
Share”.
Share”
• Content holders request the minimum guarantees due to the conditions.
The way of licensing and revenue share of TV programs and Films in Korea
Service Type
Licensing Type
Pay TV VOD
Revenue Share
Streaming
Download
Content Holder: Pay TV Service = 65%: 35%
Minimum Guarantee
MG: 0000 KRW / Month
MG: 0000 KRW / Month
Revenue Share
- Seven days from service : 70%
- After Seven days : 50%
60% of revenue
Internet VOD
Webhard
| 14 |
Revenue Share
Content Holder: Webhard Service = 70%: 30%
The Bridge to Asia's Entertainment & Media Markets
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2013 Korea- Thailand Copyright Forum- Bangkok
4-4. Digital licensing of TV Programs and Films from overseas
Digital licensing revenue share of Korean TV Programs and Films from overseas
The way of licensing and revenue share of Korean TV programs and Films exporting overseas
Territory
Separate licensing by Titles and Service
Providers
Japan
Exclusive licensing of the certain titles
Old drama titles’ package (passed 3~4 years
China
after 1st run or expired the televising right in
China)
South East Asia
USA / Europe
Details
Licensing Type
- Old titles: RS 40~60%
- Period: 1~2 years
- MG + RS 30~50%
- 기간: 3~5 years
- Type of the right: Re-run televising right
- Only revenue share w/o MG
- Content Holder: Licensee = 50%: 50%
Due to the lack of the Infrastructure, there are
almost none of the digital VOD revenues
Licensing the VOD right with PC based internet
service provider
| 15 |
- New titles: MG + RS 30~50%
- Licensing with TV Channels including the VOD right
- Flat fee deal
- MG + RS
- Trying to explore the new market / not much revenues
The Bridge to Asia's Entertainment & Media Markets
I. Digital & Global E&M
II. KoreaKorea-Significant creator of intellectual property
III. Music Licensing In Korea
IV. Video(TV and Films) Licensing In Korea
V. Game Licensing In Korea
| 16 |
The Bridge to Asia's Entertainment & Media Markets
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2013 Korea- Thailand Copyright Forum- Bangkok
5-1. Korea is leading the global mobile game industry
Korea is No. 1 mobile game market in the world
• Growth Asia Pacific is by far the dominant region in the wireless game market, constituting 64 percent of
global spending in 2011. The region has more wireless subscribers than the rest of the world combined,
creating a huge potential for wireless games.
• South Korea at $1.9 billion and Japan at $1.5 billion are the leading markets, together generating 59 percent of
the total wireless game market in Asia Pacific.
20072007-2016 Korea’s game market (US$ millions)
※ Source: Global entertainment and media online outlook 2012-2016, PwC
| 17 |
The Bridge to Asia's Entertainment & Media Markets
5-2. Digital distribution of Games in Korea
Physical vs. Digital Distribution of Games in Korea
Production
Distribution
Developer
Manufacturer /
Software
Mobile
Internet
Wired
Internet
Arcade Game
Manufacturer
| 18 |
Online Game
Developer
Mobile Game
Developer
PS3,
Whole
sale
Retail Shop
Xbox,
Wii
A Video Arcade
Internet Cafe
Publisher
PC
Online Game
Service
SNS/Messenger
Service
Telco / Apple /
Google
Publisher
USERS
Physical
Manufacturer /
Hardware
Consuming
Smart
Phone,
Tablet
PC
The Bridge to Asia's Entertainment & Media Markets
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November 8, 2013
2013 Korea- Thailand Copyright Forum- Bangkok
5-3. KakaoTalk is a strong platform for game developers to publish their games
• Launched in March 2010, KakaoTalk has around 70M registered users and 27M daily unique visitors as of
December 2012.
• Average weekly usage of 302 minutes in November 2012, up from 175 minutes in July 2012, around the time it
launched Kakao Game.
• The platform has brought in substantial revenue for the company. It currently draws 20% of the income earned
by game developers on its platform.
Registered Users
Daily Unique Visitors
| 19 |
The Bridge to Asia's Entertainment & Media Markets
5-4. Mobile game licensing in Korea
• Due to the high download-volume of freemium games, selected developers are garnering large revenues.
• However, the portion of developers’ revenue sharing is shrinking and now only reaches up to 17.5%. The
following is the revenue sharing structure associated with the emerging Kakao and LINE platforms.
Mobile game revenue sharing structure in Korea
| 20 |
The Bridge to Asia's Entertainment & Media Markets
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2013 Korea- Thailand Copyright Forum- Bangkok
Thank you for your time.
Alex H. Shin
Managing Partner/CEO
Entertainment Asia Network Inc.
[email protected]
| 21 |
The Bridge to Asia's Entertainment & Media Markets
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Presentation
Laws and Regulations on Copyright Licensing in
Thailand
Assistant Professor Dr. Pisawat Sukhonthapan
Asia Pacific Copyright Association
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Presentation
Current licensing Trends of Korean
Film Industry
Mr. Lee SoRim
Sr. Manager/Attorney at law
Investment Planning
CJ E&M Corp.
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Current licensing Trends of
Korean Film Industry
2013. 11. 8.
CJ E&M Film Division
Investment Planning
Sr. Manager/Attorney at law
SORIM LEE
All Rights Reserved
1. Korea Film Industry Summary
2. Major Financing and Licensing
Summary
3. Changes in All rights MG Deal
4. Korea-Thailand Digital Contents
Collaboration Goals
1
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Korean Film Industry Summary
Korean Film Industry’s Annual Statistics
National Population
48,960,000
Annual Number of Films
Produced
229
Occupancy of Domestic Films
58.8%
Annual Number of Audience
194,900,000
Box Office
1,310,000,000 USD
Average Ticket Price
6.7 USD
Screens
2,081
Digital Screens
1,948
3D Screens
830
출처 : http://www.kobiz.or.kr
2
Korean Film Industry Summary
Korean Film Industry’s Current Trend
- Rapid growth of box office
- The rate of occupancy of Domestic Films 58.5%
- Accumulation of various Digital platforms
More than 20% growth rate for 3 consecutive years(IPTV,
Digital CATV)
- International sales of domestic films increase
Total number of export revenue exceeded 8.4% in comparison
to last year
출처 : http://www.kobiz.or.kr
3
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2013 Korea- Thailand Copyright Forum- Bangkok
Major Financing and Licensing Summary
Major distributor investing 30% is given distribution rights
Venture Capital fund investing 70% (Governmental fund: approximately 30% joint investment)
Theater distribution and IPTV are included in the Venture Capital fund
Licensing Summary
Financing Source
Window
Revenue
Box office
80~90 %
IPTV/VOD
International Sales
10~15%
5~10%
source: 2009 KOFIC consumer research
4
Changes in All rights MG Deal
Major Cause
Development of new digital platforms: IPTV, VOD
Active launch of U.S and Asian Direct-Distribution or Co-Distribution
Progressive Analysis
윈도우
Box
Boxoffice
office
Direct-Distribution and Co-Distribution Territories
CAGR
CAGR
2009-2013
2009-2013
territory
window
5.9%
5.9%
U.S.
theater
Vietnam
theater
China
theater
Indonesia
theater
Sell-through
Sell-through
2.2%
2.2%
Rental
Rental
-0.1%
-0.1%
Download
Download
37.7%
37.7%
Streaming
Streaming
18.2%
18.2%
Offline
Offline
Online
Online
출처 : Global entertainment and media outlook: 2009-2013
5
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Korea-Thailand Digital Contents Collaboration Goals
Suggestion
Cooperation on Anti-Piracy
Utilization of New Digital Platforms
6
Thank you!
l
E-MAIL: [email protected]
7
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2013 Korea- Thailand Copyright Forum- Bangkok
Presentation
Overview of Thailand Digital Entertainment
Content Business and Situation of IP Protection
in 2013
Mr. Lak Taechawanchai
Vice President
Thai Digital Entertainment Content Federation (TDEC)
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November 8, 2013
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Presentation
Copyright Licensing and its task in Thailand:
Online Music Providers
Mr.Piset Chiyasak
Thai Entertainment Content Trade Association (TECA)
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Copyright Licensing
and its task in Thailand :
Online Music Providers
Mr Piset Chiyasak (TECA)
New Technology
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Users are more than just users
We are on the path of Recovery!
Global Music Sale is up 0.3% in 2012
(After a Decade of Losses)
Digital Sale is 5.6 Billion US Dollars in 2012
accounting to 34% of all music revenues
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Digital Music : Fact Sheet
pushing the limits of consumer choice,
extending its business models and
reaching out to consumers across the globe
Digital channels have overtaken physical formats to
become the dominant revenue stream
6 Major Digital Sales (1) Download sales (2) subscription
services (3) MV Streaming (4) Digital Radio (5) Public
performance Licensing or PPL (6) Synchronization
Revenue
- New Digital (Music) Platform Services:
Clouding Service – helps users scan and match faster and
easier
Music Mobile Application on Smartphone and Tablet
More Digital Radio Stations
Music Content on Social Media – Facebook, Twitter
-
4.3 Billion Music Tracks Downloaded in the year 2012
- More than 100 territories offer digital music sale : Kenya,
Sri Lanka, Vietnam, with more than 500 licensed services
and more than 30 million music tracks available
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Source: Ifpi: Digital Music Report 2012
Types of Music
Business
1.
2.
3.
Physical Product
Public Performance Licensing
Digital Content
2013 Situation
Declining
2. Increasing
3. Expanding/Increasing
1.
3.1 Ringtone
3.2 Ring Back Tone
3.3 MV
3.4 A la Carte
3.5 Subscription
3.6 Full Song
4.
5.
Artist Management
Show Biz
3.1 Decreasing
3.2 Declining
3.3 Increasing
3.4 Increasing
3.5 Increasing
3.6 Increasing
4.
5.
Stagnant
Increasing
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Players in Music Licensing
Work: Musical Work
Copyright Owner: Author / Composer
Work: Sound Recording Work
Copyright Owner: Recording Labels
Musical Work
a work with respect to a song which is composed for playing or
singing whether with rhythm and lyrics or only rhythm, including
arranged and transcribed musical note or musical diagram
Rights Granted
1.1 Reproduction Right
1.2 Public Performance Right
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Sound Recording Work
a work which consists of sequence of music, sound of a
performance or any other sound recorded on any kind of material
and capable of being replayed with an equipment necessary for
such material but not including the sound track of a
cinematographic work or another audiovisual work.
Rights Granted
1.1 Reproduction Right
1.2 Public Performance Right
1.3 Rental Right
Music in
Movie
Step Up 2 :
The Streets
ชื่อเพลง :
Low
ศิลปน :
Flo – Rida Feat. T- Pain
คายเพลง :
Atlantic (Warner Music)
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Authors/
Composers
Public
Performance
Synchronization
Right
Right
Publishers
Societies
(MCT)
TV Channels
Or Theatres
Movie
Producers
/ Studios
TV Channels
or
Theatres
Movie
Distributors
Application /
Streaming Service
Mobile
Personal
Computer
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Related Right For Digital License
Musical Work
Sound Recording Work
Authors and Composers
Sound Recording Company
(1) Mechanical
Right/Synchronization
Right
(1) Reproduction Right
(Mastering Right)
(Lyric/Composition)
Performer Right (if any)
(2) Public Performance
Right (Communication to
Public Right)
(2) Public Performance
Right
Sound
Recording Work
Mastering Right
Musical Work
Vivo
Youtube.co.t
h
youtube.com
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THAILAND
Licensed Service :
AIS
DTAC
H Music (True)
i-humm
Music Combo
Music One
N-content
Shinee
ThinkSmart
Total Reservation
True Digital
W Club
Royalty Sharing
– International Practice
Music Service
Provider
pay a royalty to each
copyright owner
Each Sound Recording
Company :
CMO :
(by territory)
Musical Work Royalty
Public
Performance
Royalty
(Author, Composer &
Publisher)
Mechanical Royalty
(Publisher)
(by territory or worldwide)
Sound Recording Work Royalty
Public Performance
Royalty &
Reproduction
Royalty
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Challenges in The Digital Music Licensing
Cannot find copyright owners (Orphan
Work)
Lack of Unity in Copyright Licensing or copyright royalty
collection/No clearing House/No Copyright Center/ No
legislation on Collecting Society
Music Usage Report is getting more complication
/difference in Database system from different
companies/copyright owners
Overlapping of Licensing
Thank You
Piset Chiyasak
022031002-3
E-mail : [email protected] /
[email protected]
www.teca.co.th
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Discussion
“Selected Issues for Copyright Licensing in
Copyright Industry”
Sharing experience and ideas regarding
copyright licensing problems and solutions
Moderator Assistant Professor Dr. Pisawat Sukhonthapan
Asia Pacific Copyright Association
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Organizers:
- Department of Intellectual Property
Copyright Office - Department of Intellectual Property (DIP)
44/100,Nonthaburi 1 Rd.,Muang District, Nonthaburi 11000
Tel: +66 2547 4704
Fax: +66 2547 4631
Homepage: www.ipthailand.go.th
- Korea Copyright Commission
Head Office:
6F/7F, Seoul Gangnam Post Office, 619 Gaepodong-gil, Gangnam-gu,
Seoul, Korea <135-240>
Tel : +82-2-2660-0000
Fax: +82-2-2660-0019
Bangkok Office:
Unit No 3803, 38th FL., the Offices at CentralWorld 999/9 Rama 1 Rd.,
Patumwan, Bangkok, Thailand <10330>
Tel : +66-2-613-1722
Fax: +66-2-613-1724
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