docPromote New Naturewell Offerings
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Promote New Naturewell Offerings
Promote New Naturewell Offerings Market Opportunity Drive awareness and sales for the Naturewell brand offerings in a wholesale food service club format with a variety of merchandising sets. Our Solution Develop custom POS to support a Naturewell section in store • Created Banner, Header and Section Strips • Conducted a blitz to setup sections in all stores over 2 weeks ©2015 National Beef Packing Co. LLC Launch NatureSource at a Sysco OpCo Market Opportunity Launch NatureSource offering for Sysco Las Vegas internally with their Field Sales staff. Our Solution Conduct a kick-off meeting with staff, followed by program communications to their internal team • Organized a sales meeting to present the program • Coordinated an eBlast campaign to Sysco COP sales team which included: • Program specifications • Product offerings • Developed audio messages sent to COPs as part of weekly updates ©2015 National Beef Packing Co. LLC Provide NatureSource Sell-In Support Market Opportunity Deliver NatureSource support to help sales personnel grow the program. Our Solution Create sell-in material for customer appointments to help grow the brand • Developed a customized product offering bi-fold that included customer codes for easy ordering • Provided a foodservice merchandising sheet which offered an overview of food service merchandising available, as well as simple ordering instructions ©2015 National Beef Packing Co. LLC Drive Variety Meats Tonnage at a Distributor Market Opportunity Support building market awareness of our variety meats and communicate availability and selling points to buyers. Our Solution Develop custom, co-branded sell-in support for the variety meats program • Create bi-lingual code sheets to drive awareness for key products • Build awareness through eBlasts ©2015 National Beef Packing Co. LLC Build Natural Program Awareness at Institutions Market Opportunity Build awareness and excitement for our natural program offerings at institutions and universities to support prospecting by key foodservice distributors. Our Solution Conduct an awareness and prospecting campaign targeted to universities and institutions • Created 6 targeted awareness eBlasts • Designed 5 direct mail pieces targeting universities • Developed a micro website with messaging speaking specifically to universities and institutions ©2015 National Beef Packing Co. LLC Support Natural Sales at Sysco Market Opportunity Provide support to COP Specialists to promote the sell-in of our natural programs. Our Solution Develop customer specific, co-branded sell-in support • Create sell sheet to communicate brand selling points • Design sell sheet to promote foodservice merchandising support available for the brands ©2015 National Beef Packing Co. LLC Promote Branded Programs at Reinhart Market Opportunity Reinhart needed support for their COP Specialists to sell-in our branded programs to end-users. Our Solution Develop customized, co-branded sell sheets to promote and sell the brands • Customized code sheets showing both Reinhart and National Beef codes • Created sell sheets to promote key offerings, such as patties and small box offerings ©2015 National Beef Packing Co. LLC Promote Certified Premium Beef at Food Service Market Opportunity Provide sell-in support for the Certified Premium Beef brand. Our Solution Develop channel specific support for use with foodservice distributors to promote the brand • Created a series of sell sheets targeting high-end restaurants ©2015 National Beef Packing Co. LLC Promote Certified Premium Beef at Ideal Meats Market Opportunity Ideal Meats was looking to drive awareness and excitement for their premium CPB offering. Our Solution Provide sell book sheets for use in their weekly mailings • Developed a series of sell book ads to drive the value • Customized products available in the CPB offering ©2015 National Beef Packing Co. LLC Promote our Custom Packaged Sysco Ground Beef Market Opportunity Promote and grow tonnage for the Sysco Fire River Ground Beef program we produced specifically for them. Our Solution Create a series of sell sheets introducing Fire River Ground Beef • Developed sell sheets that communicated the selling points and product specification information ©2015 National Beef Packing Co. LLC
