2016 Overview

CONNECTING THE RIGHT PRODUCT
TO THE RIGHT CONSUMER
AT THE RIGHT TIME
2016
Overview
American Urban Radio Networks (“AURN”) is the largest Radar Rated radio network reaching Urban
America. Privately held for over 40 years, AURN reaches an estimated 20 million listeners each week.
Through four RADAR-measured networks and one marketing division, AURN reaches more African
Americans than any other medium in America and produces more urban programming than all other
broadcasting companies combined. AURN broadcasts news, entertainment, sports and informational
programming to more than 300 radio stations nationwide. AURN's SPM Urban Network, specializes in the
creation, implementation, and execution of national promotions and fully integrated marketing programs. We
also have a partnership with the Sheridan Gospel Network (SGN) which enables us to integrate Marketing ideas
across a 24-hour syndicated inspirational programming network.
We are the only African American broadcaster with a bureau in the White House. AURN has offices in New
York, Pittsburgh, Atlanta, Chicago, Detroit, Los Angeles and Washington, D.C.
Why Radio?
►182,200,000 Americans between the ages of 18-64 listen to radio every week.
►Radio reaches 90% of U.S. consumers weekly.
►Radio reaches 92% of African American consumers weekly.
Source: Nielsen Audio: State of The Media - Audio Today, February 2016
► Radio is the top reach vehicle among Adults 18+, A18-34 and A35-49.
► Among Adults 18+, Radio’s weekly reach (93%), surpasses TV (87%), Smartphones (67%), Social
Networks on Smartphones (58%), PCs (56%) and Smartphone video (31%).
► Radio has a significant weekly reach advantage over television (93% vs 77%) against Adults 18-34, (95% vs
90%) against adults 35-49 and it’s relatively the same against Adults 50+ (92% vs 94%).
Source: Nielsen Audio Q1 2015 Total Audience
Nielsen Comparable Metric Report Q4 2015
The American Urban Pinnacle Network is a limited inventory premium network airing Monday –
Friday 6A-7P. The American Urban Pinnacle Network is virtually the #1 ranked radio network
reaching African Americans across all demos.
The American Urban Pinnacle Network consists of 148 stations airing on various formats ranging
from Urban Mainstream, AC, Oldies, News & Inspirational.
The Pinnacle Network airs on top ranked urban stations such as:
WBLS-FM, New York
WQHT-FM, New York
KDAY-FM, Los Angeles
WVAZ-FM, Chicago
WDAS-FM, Philadelphia
KBLX-FM, San Francisco
WHUR-FM, Washington, DC
WALR-FM, Atlanta
WMXD-FM, Detroit
WZFX-FM, Raleigh - Durham
WMIB-FM, Miami, FL
KMJM-FM, St. Louis
The American Urban Pinnacle Network provides over 89% African American coverage and more than
75% U.S. coverage.
Audience Demographics
The American Urban Pinnacle Network is ranked #1 by RADAR in reaching the
African American Consumers across top purchased national demographics.
Pinnacle’s overall ranking out of all RADAR Rated Networks
Monday – Friday, 6AM-7PM
#1 Adults 25-54
4.0
#1 Adults 18-49
3.5
#1 Adults 18-34
2.8
#1 Women 25-54
4.1
#1 Women 18-49
3.5
#1 Woman 18-34
2.8
#1 Men 25-54
3.8
#1 Men 18-49
3.4
#1 Men 18-34
Source: Nielsen 2015 Network Radio Ranking RADAR 129 African American
2.8
The American Urban Elite Plus Network is a five minute weekly network which airs Monday – Friday
6A-8P.
The American Urban Elite Plus Network is the # 2 RADAR rated network reaching the African
American audience.
The American Urban Elite Plus Network consists of 234 stations airing on various formats ranging
from Urban Mainstream, Urban AC, News & Inspirational.
Elite airs on top ranked Urban stations such as:
WBLS-FM, New York
KDAY-FM, Los Angeles
WVAZ-FM, Chicago, IL
KISX-FM, Dallas, TX
WZFX-FM, Charlotte
WPOI-FM, Tampa, FL
WPYO-FM, Orlando, FL
KLCA-FM, Sacramento
WHQT-FM, Miami, FL
The American Urban Elite Plus Network provides over 95% African American coverage and
over 80% U.S. coverage.
• The American Urban Renaissance Network is a full service Monday – Sunday 6AM- 12AM RADAR rated
network.
• The American Urban Renaissance Network Consists of 128 stations with formats ranging from Urban AC,
Mainstream, Oldies, News and Inspirational
• The American Urban Renaissance network delivers over 11 million listeners weekly through news, sports,
information, and lifestyle programming designed to meet the needs of the African American community.
• The American Urban Renaissance Network provides 80% percent African American coverage and over 69%
U.S. coverage.
• The STRZ Weekend Entertainment Network, which airs Saturday and Sunday from 6AM-12AM, was the first
RADAR rated entertainment network targeted to the African American market.
• The STRZ Weekend Entertainment Network consists of over 236 stations with formats ranging from Urban
AC, Mainstream, Oldies, News, and Inspirational. This network delivers over 5 million listeners weekly.
• The STRZ Weekend Entertainment Network provides more than 90% African American coverage and 84%
U.S. coverage.
Monday – Friday; 3PM – 7PM ET
The Afternoon Rush with Michael, Ebony & Loni is Urban AC at its best. Music is at
the forefront and well-defined talk is key. Under the blanket of Adult Conversation,
power house personalities Ebony Steele, Michael Colyar & Loni Swain hit the airwaves
with a never ending variety of topics relevant to the 25-54 demographic. With proven
experience and ratings, The Afternoon Rush will brings more music, more fun, and
more entertainment than any team in the industry.
A former Miss Gulf Coast Alabama and Miss Tuskegee, Ebony Steele is one of entertainment industry's greatest multimedia personalities. Most recently
she was a major driving force behind the Rickey Smiley morning show's growth into national syndication, quickly becoming the fastest growing morning
show in the country. After winning a very intensive battle with breast cancer, Ebony is helping millions of African American women win their own battles.
She devotes a significant amount of her time to campaigns raising awareness of breast cancer.
Michael Colyar is best known for his performances on Venice Beach California. For nine years he entertained the crowds bringing together people from all
parts of the world with his thought-provoking humor, Colyar left a positive imprint in the hearts and minds of his audience. Dubbed The King of Venice
Beach where every Saturday and Sunday for over 9 years Colyar would perform 5 one-hour shows a day. His audience ranged from old to young, all colors,
all nationalities, from .the gang bangers to the bank presidents his audience could truly be called a melting pot. His informative and highly entertaining
brand of comedy guarantees positive response. As “The Original Host” of “BET Live From LA”, his point blank delivery and razor-sharp insight connected
to the guest that joined him on the sofa, as well as over 55 million viewers coast to coast.
Loni Swain has been a host on some of America's premiere urban stations. Most recently she hosted middays at WGCI-FM Chicago. She began her career at
WQUE-FM New Orleans followed by stints at WERQ-FM Baltimore and WFUN-FM St. Louis. In addition to being on air, Loni is also the show's
producer. "With a more current driven playlist and exciting new features, I believe urban audiences across the country are going to love The Afternoon
Rush radio show," said Mike Love, Executive Producer of The Afternoon Rush..
DIGITAL INTEGRATION
AURN.COM
• Consumer Friendly
• The latest on what’s happening around the world
• Latest News, Sports & Entertainment
• Podcasts of AURN Programming
• Business & Entertainment Reports
• Social Network capable
Advertiser will receive a 728 X 90 or a 300 X 250
banner link (content tbd by client) within both
sites.
Banners can either be Flash or Static.
In addition, Advertiser has opportunity to stream
:30 audio or visual commercial (Home Page
Positioning).
DIGITAL INTEGRATION
Theafternoonrush.com
• Today’s Best in R&B
• Latest News, Celeb Gossip, Relationship Advice
• Daily Posts
• Viewer Engaging
• Dear Ebony Letters
• Loni’s Things You Need To Know
• Adult Conversation
• Consumer Friendly
• Social Networking
Marketing & Promotion Services
As the marketing and promotion division of
American Urban Radio Networks, SPM Urban
Network provides its clients with:
• Customized Vignettes
• In-program Billboards
• Digital Integration
• Turn-key Promotions
• Event Marketing
• Creative Connections
• Consumer Insights
• Promotional Communications
SPM Urban Network takes a visionary approach to all our clients’ business!
CONNECTING THE RIGHT PRODUCT TO THE RIGHT CUSTOMER
AT THE RIGHT TIME!