n artisan refers to a person that

A
n artisan refers to a person that
makes high-quality, distinctive
products, using both traditional and
unique methods. At Artisan House,
our company goal is to provide
an environment that curates and
nurtures such artistry and talent.
We are a full-service firm that specializes in the design,
development, sales, and marketing of contemporary
accessory brands. Located at the prestigious Zodiac
Building at 550 7th Avenue, we reside amongst renowned
designers such as Ralph Lauren and Donna Karan.
At Artisan House we bring product to the
contemporary market through our owned brands: Foley
+ Corinna, Isabella Fiore, and Danielle Nicole, licensed
Snob Essentials hand bags and several private label and
branded collaborations. Our diverse portfolio allows us
to design and source compelling accessories at all retail
levels, serving the contemporary consumer wherever
she is shopping.
ARTISAN HOUSE PRESS
T
o nurture and foster the
development of young talent,
Artisan House partnered with
the Independent Handbag
Designer
Awards.
The
Independent Handbag Designer
Awards celebrate the best in independent
handbag design from around the world. The
celebration features 40 finalists selected from all
corners of the globe vying for the top awards in
eight categories, from a pool of 1200 applicants.
As a title sponsor alongside InStyle Magazine,
contestants competed for the Artisan House
Award by Isabella Fiore. The award was crowned
to the designer who managed to best use artisanal
design and incorporate the essence of Isabella
Fiore.
The winner created a limited edition bag
for Isabella Fiore and received a feature in the
September Issue of InStyle Magazine. Through
our partnership with the IHDA, several winners
from the competition have found a permanent
home at Artisan House as full time designers. Past
winners include Katherine Kwei and Michelle
Vale.
ARTISAN HOUSE PRESS
ARTISAN HOUSE WO R KSHO P PR E SS
A b out F o l e y+ c orinna
The Foley+Corinna story began with the chance
meeting of two girls who shared a love of all things
fabulous at the Chelsea Art and Antique Market. Dana
Foley sold her original designs while Anna Corinna
sold her expertly curated vintage clothing. Each had
acquired a cult following of downtown fashionistas and
established designers who found inspiration in their
style.
Dana and Anna quickly realized the synergy of their
design aesthetic and eye for trends resulting in a potent
blend of style and launched Foley + Corinna in 1998.
The following year, the first Foley + Corinna boutique
opened on the Lower East Side, fully stocked with Foleylabeled apparel and Anna Corinna one-of-a-kind bags.
By November 2003 retail accounts increased from
50 to over 100 and F +C became a staple amongst the
celebrity crowd. Within a year, Foley + Corinna began
producing handbags in a cohesive line as opposed
to single-issues and retailers rose to over 300 stores
worldwide. At the same time, the press caught wind of
the brands popularity and publications such as Harper’s,
InStyle and British Vogue all featured the brand.
2004 marked an exciting milestone in the growth of
Foley + Corinna. They reopened their boutique in larger
space on Stanton Street and held a launch event hosted by
Lucky Magazine. By 2007, Foley + Corinna had become
a ubiquitous name within the contemporary market
place and celebrated its presence on the West Coast,
with another star-studded event, which took place at
the Chateau Marmont in July. The Dixie Chicks, Molly
Sims, and Nicole Miller were just some of the attendees.
In June 2008 the prestigious Council of Fashion
Designers of America (CFDA) took notice of all of the
acclaim the brand and its designers had achieved and
invited Dana and Anna to join their ranks.
In July 2010, Foley + Corinna powered into the future,
launching its own online store – its first venture in selfbranded e-commerce.
In late 2011, Artisan House purchased Foley + Corinna,
adding it to their portfolio of proprietary brands. Under
the Artisan House roof, Foley + Corinna continues to
grow their handbag lines with top-tier resources at their
fingertips. Today, Foley + Corinna remains a favorite of
editors, stylists, celebrities and fashion icons everywhere.
b ra n d d es c ription
Sometimes sexy, sometimes understated, but always
striking. From the signature City Tote to the latest
trends, Foley+Corinna designs transition effortlessly
from day to night, season to season, downtown to the
red carpet and right into the after party. It’s the perfect
mix of sophistication, fun and function for the chic city
women. Every piece makes a statement.
nota b l e sto c kist s
Bloomingdales, Shopbop, Saks Fifth Avenue
Neiman Marcus,
p ri c e point
$150-$595
fo l e y + Corinna c a m pai g ns
fo l e y + Corinna c a m pai g ns
fo l e y + Corinna press
fo l e y + Corinna press
fo l e y + Corinna c e l e b rit y fans
fo l e y + Corinna b l o g g ers
a b out isa b e l l a fiore
The inspiration behind Isabella Fiore, whose name
means “beautiful flower” in Italian, stemmed from
a rebellious spirit with bohemian roots. Almost
immediately after debuting, the collections received
overnight success. In 2001, the designers were nominated
for the CDFA Perry Ellis Award for Excellence as well
as the Designer of the Year Award from the Accessories
Council in the same year.
Isabella Fiore was the first of its kind to create a
contemporary handbag niche within the marketplace.
For the first time, consumers were able to purchase a
designer handbag at an affordable price; a revolution that
still exists today. Gracing the pages of publications such
as Instyle, People Style Watch, Lucky, Women’s Wear
Daily, Vogue and Elle, Isabella Fiore established itself
as one of the most successful contemporary handbag
brands on the market early on and has only advanced on
this notion over the years.
Isabella Fiore continues to be a favorite among
celebrity fashion icons such as Jessica Szor, Katherine
Heigl, Kate Bosworth, Mena Suvari, Jennifer Garner and
Kate Hudson, whom the designs have been spotted on.
Perhaps most notably, in 2006, Katie Holmes wore the
famous Whip Flash Audra, named after the stitching
used to construct it, called “whip stitch,” on her first
date with Tom Cruise in Italy. Frenzy quickly ensued,
prompting the Isabella Fiore team to create the bag,
which was originally made for press, for the general
public. People loved it so much, it not only sold out
immediately but it is still one of the most commonly
seen designs on the streets. Today, Isabella Fiore is
owned by parent company Artisan House, helmed by
Steve Russo and maintains its artistic and free spirited
approach of the past, while providing unique artwork
and fine, handmade craftsmanship.
b ran d d es c ription
Isabella Fiore represents the art of subtle contradiction
between the past and current, masculine and feminine,
and the expected and unexpected. Designed with the
Isabella Fiore girl in mind, the collections embody a
carefree, spontaneous, fun, hip, and inspired individual,
who relishes the bohemian, traveler lifestyle. Similarly,
pieces are elegant but understated; they are often
vibrantly colored and made from hand woven leather,
original artwork, beading and embroidery with materials
imported from all over the globe. The designs are fun,
feminine but presented in a sophisticated and luxurious
way.
nota b l e sto c kists
Bloomingdales, Nordstrom and Kitson
pri c e point
$250-$425
isa b e l l a fiore c a m pai g ns
isa b e l l a fiore c a m pai g ns
isa b e l l a fiore press
isa b e l l a fiore a d v ertisin g
isa b e l l a fiore BL O GG E R S
a b out d anie l l e ni c o l e
Danielle Nicole handbags fuse runway inspiration
and real life accessibility in a feminine, chic and
contemporary way. The brand represents a fresh twist
on classic styling and incorporates detailed custom
hardware and exclusive materials from all around the
world.
Danielle Nicole was founded by Designer and Creative
Director Danielle DiFerdinando, who began her journey
in the fashion industry at the age of 18. While attending
the Fashion Institute of Technology in New York, her
passion led her to study abroad in Europe where she
apprenticed with several major high-end design houses.
Upon returning, Danielle put her new insider’s view
of the design and manufacturing process to work by
designing, constructing and, of course, wearing her own
handbags.
It was during her internship at Bergdorf Goodman
that her talent was first noticed. The cosmetic buyer was
impressed by Danielle’s work and asked her to create a
line of cosmetic bags for the store. The rest, as they say,
is history. Before long, Danielle was designing complete
leather collections for Bergdorf Goodman, Neiman
Marcus, Saks Fifth Avenue, Bloomingdale’s and Lane
Crawford.
Having already seen success in just a few years, the
brand was taken to the next level in 2010 after becoming
part of the Artisan House company, founded by Steve
Russo. The category expertise and resources of Artisan
House enabled the Danielle Nicole brand to flourish.
Danielle’s incredible journey continues. The brand is
currently sold in major retailers and specialty boutiques
all over the world, and has attracted a growing following
of celebrities and fashion trendsetters.
Never taking her success for granted, Danielle is
committed to giving back. She serves as a member on
the Board of Associates for Ronald McDonald House
New York, and has volunteered and helped raise funds
for notable charities like the Cal Ripken, Sr. Foundation,
House of Ruth, the Lupus Foundation, and American
Heart Association.
b ran d d es c ription
Danielle Nicole Handbags are fashion-right, elegant
and edgy. Designer Danielle DiFerdinando mixes
runway inspiration and real life to create handbags that
are always on-trend and accessible. DN bags are known
for providing a fresh twist on classic styling and designed
for women who have a unique sense of fashion.
nota b l e sto c kists
Nordstrom, Von Maur, Macys, HSN, Piperlime, NastyGal
pri c e point
$38-$98
d anie l l e ni c o l e c a m pai g ns
d anie l l e ni c o l e c a m pai g ns
d anie l l e ni c o l e press
NEw Y o r k P o s t ,
November 2014
“Amelia Crossbody”
Star ,
September 2014
Gl amour ,
November 2014
“Sloane Satchel ”
Sh a p e ,
Sept 2014
W o m e n ’ s H e a lt h ,
July 2014
“Alexa Tote”
P e o p l e S t y l e wa t c h ,
Sept 2014
“Lexie Satchel ”
Inst yle ,
October 2014
“Tina Clutch”
N ew Yor k P o s t,
August 2014
“Alexa Tote”
I n s t y l e , October 2014
“Alexa Mini Crossbody”
WWD,
July 2014
“Alexa Bucket”
d anie l l e ni c o l e press
P e o p l e S t y l e wa t c h ,
COSMO ME X I CO ,
August 2014
May 2014
Gl amour ,
August 2014
US W e e k ly ,
April 2014
R e a l Si m p l e ,
Li f e & S t y l e ,
July 2014
November 2013
R e db o o k ,
August 2014
People en Español ,
May 2014
PURSE B LO G ,
June 2014
P e o p l e S t y l e Wa t c h ,
April 2014
d anie l l e ni c o l e c e l e b rit y fans
Alessandra Ambrosio
Olivia Palermo
Rachel Zoe
Rachel Bilson
Kristin Cavallari
Victoria Justice
Krysten Ritter
Alexa Ray Joel
Bill Cunningham
Anna Dello Russo
Courtney Kerr
Jessica Lowndes
Jessica Alba
Kelly Bensimon
d anie l l e ni c o l e b l o g g ers
d anie l l e ni c o l e c usto m i z ation
ABOUT SNOB ESSENTIALS
Tina Craig and Kelly Cook are known as the first
professional bloggers in fashion. Having launched their
blog, BagSnob.com, 10 years ago, the two have become
the go-to site for discovery and information about the
latest accessory trends for the season. Their following
includes luxury brands and designers, all huge fans and
supporters of this dynamic duo. The credibility of the
Bag Snob blog is what has differentiated them from
the rest. Both women find themselves from front row
seats at fashion runway shows to contributing for major
publications. It is this incredible access and experience
that laid the groundwork for the launch of the Snob
Essentials brand in Spring 2014.
Craig and Cook have set out to change the landscape
of traditional luxury by bringing elevated designs with a
precise eye for detail and craftsmanship at an accessible
price point. The designs are based on adhering to the 4
pillars of their vision: Fashion, Function, Quality, Value.
“I feel like we have lived the ultimate fashion fairy tale,
and now we have come full circle,” says Craig, looking
back at the past year, one that saw the transition from
bloggers to designers.
BRAND DESCRIPTION
Snob Essentials is the ultimate handbag wardrobe
combining fashion, function, quality and value from
celebrated fashion bloggers Tina Craig and Kelly Cook.
N O TA BL E S T O C K I S T S
HSN, HSN.com, Norstrom, Nasty Gal, Luisa via Roma
PRICE POINT
$68 - $128
SNOB ESSENTIALS PRESS
4H`
SNOB ESSENTIALS SOCIAL MEDIA
S N O B E S S E N T I A L S C E L E B R I T Y FA N S