Profitero Customer Success Story - Tokmanni

Tokmanni Group Leverages Profitero’s
Pricing Intelligence For Consistency in
Omnichannel Pricing
The Tokmanni Group is the biggest discount store chain in the
Nordics. The Group’s store network covers the whole of Finland
with a total of 149 stores. In addition to the store chain, the
Group also includes an online store, www.tokmanni.fi. The
Group’s vision is to offer an extensive range of quality products
at affordable prices.
Challenge
Solution
Why Profitero?
Result
“The old fashioned way of comparing prices store by
store was not time nor cost-efficient”. Previously,
Tokmanni’s competitor prices were checked
manually by in-store buyers and through screening
competitor prices online. This lack of a centralized
approach to price monitoring resulted in differing
methods of tracking and analysing pricing data.
Profitero was deemed both interactive and highly skilled
in the field of online price monitoring, delivering a
tailor-made solution that matched Tokmanni’s specific
pricing needs. As proof of this, Profitero was able to
match and compare online competitor products to some
of Tokmanni’s products that were not found online.
“I use Profitero in my daily
work in product category
management to gain an
overall view of market
prices. Profitero’s price
monitoring tool offers
reliable price data that I
can use in various ways
when developing our
product categories and
analysing prices.”
Pricing Analyst, Tokmanni Group
Tokmanni identified a very real need for access to
fact-based, real-time data on its overall market pricing,
both in its physical stores and online channel. The discount
retailer wanted an online price intelligence solution that
was capable of efficiently collecting pricing data that
would enable Tokmanni to make informed, businesscritical decisions.
Since implementing our solution, Profitero has helped
make Tokmanni’s pricing process faster, efficient and
more transparent. Tokmanni uses our intelligence to
identify mispriced products, implement more
consistent pricing both online and in-store, as well as
to help drive more effective supplier negotiations.
Contact us today to discover how Profitero can help make your pricing smarter.
Email: sales@profitero.com | T: UK: +44 208 123 3101 | US: +1 (844) 342 7464
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