GMCR Monitoring and Evaluation Guide for Supply Chain Outreach
Transcription
GMCR Monitoring and Evaluation Guide for Supply Chain Outreach
FY2012 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Meryl Breton Olson Ursula Georgeoglou, M.S. V. Ernesto Mendez, Ph.D. Marcela Pino GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects FY2012 Table of contents Table of contents .......................................................................................................................................... 1 Foreword....................................................................................................................................................... 3 Acknowledgements....................................................................................................................................... 2 1. 2. 3. Introduction ...................................................................................................................................... 3 1.1 Objectives: Why monitor and evaluate? .................................................................................. 4 1.2 Definitions ................................................................................................................................. 4 1.3 Who should be involved in monitoring and evaluation? .......................................................... 6 1.4 How often should monitoring and evaluation take place?....................................................... 7 1.5 What types of information should be collected? ..................................................................... 7 1.6 Summary of indicators to be used for monitoring and evaluation........................................... 8 Methods of Data Collection for Monitoring and Evaluation ............................................................ 9 2.1 Interviews................................................................................................................................ 10 2.2 Focus groups ........................................................................................................................... 15 2.3 Timing of data collection......................................................................................................... 17 2.4 Designing a baseline study ...................................................................................................... 17 Quantitative Output Indicators ....................................................................................................... 19 3.1 4. 5. Required output indicators for all projects ............................................................................. 20 Most Significant Change Methodology of Qualitative Project Evaluation ..................................... 22 4.1 Introduction ............................................................................................................................ 23 4.2 The Most Significant Change process ..................................................................................... 23 4.3 Practical tips for the MSC process .......................................................................................... 28 4.4 Adapting MSC to your organization ........................................................................................ 29 Quantitative Impact Indicators ....................................................................................................... 30 5.1 Introduction ............................................................................................................................ 31 5.2 Project objective: Build capacity ............................................................................................. 31 5.3 Project objective: Create employment opportunities ............................................................ 31 5.4 Project objective: Increase food security................................................................................ 32 5.5 Project objective: Increase crop yields ................................................................................... 41 © 2012 Green Mountain Coffee Roasters, Inc. 1 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects FY2012 5.6 Project objective: Improve access to credit ............................................................................ 42 5.7 Project objective: Increase income ......................................................................................... 42 5.8 Project objective: Improve educational access....................................................................... 44 5.9 Project objective: Improve educational quality ...................................................................... 45 5.10 Project objective: Improve access to health services ............................................................. 47 6. Guidelines for Reporting ................................................................................................................. 54 7. References and further reading ...................................................................................................... 57 Appendix 1: Sample Most Significant Change story collection format ................................................... 62 Appendix 2: Example facilitation guide for MSC story selection ............................................................ 64 Appendix 3: Example evaluation report to GMCR .................................................................................. 65 Story 1 ................................................................................................................................................. 70 Story 2 ................................................................................................................................................. 71 Story 3 ................................................................................................................................................. 72 © 2012 Green Mountain Coffee Roasters, Inc. 2 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects FY2012 Foreword Dear Friends, It is with pleasure that we release Green Mountain Coffee Roaster’s (GMCR) Monitoring and Evaluation (M&E) Guide for Supply Chain Outreach Funded Projects. This journey started in the Agroecology and Rural Livelihoods Group lab at the University of Vermont, where Rick and Professor Ernesto Mendez began discussing how GMCR could better understand the impact of our coffee community outreach funding, and, at the same time, support our grantees to engage in participatory evaluation processes and collect data that would be valuable to their organizations. The idea was to create a standard monitoring and evaluation protocol that would include quantitative and qualitative impact indicators and would be both useful and feasible to implement across our portfolio of funded projects. Being fans of the participatory research approach, we knew more brains were required to make this work. The first GMCR Reporting Collaborative was held in May 2010 at our Headquarters in Waterbury, Vermont, where a dozen experienced professionals, representing grantees of all sizes, came together to help us craft a comprehensive M&E system for GMCR-funded projects. Tapping into the expertise of the group and the rich discussion that emerged, UVM developed a draft M&E Guide which was field tested by this pilot group in the first half of 2011. We reconvened the Reporting Collaborative in June 2011 to gather feedback from the pilot testing and to make final enhancements to the guide, which are reflected in the present version for FY2012. We believe that the implementation of this M&E protocol will provide GMCR with a standardized and meaningful way to measure our impact, while providing useful data for reflection and reaction by our nonprofit and cooperative partners. We will use the information we receive in your reports for three purposes: (1) Communication – providing aggregate information to our stakeholders (our board, employees, consumers, suppliers, partners) across a growing portfolio of projects, (2) Decision Making – identifying successful approaches, prioritizing outcomes over outputs, and (3) Collaboration – sharing this information with grantees and other development actors in a spirit of collective learning. We are so fortunate to be partnering with some of the most innovative and effective organizations working in rural human and economic development in the coffeelands. We honor the time you spend on evaluating your programs and strive to mirror your commitment to impact and continuous improvement in our own approach to supply chain grantmaking. Thank you, Rick Peyser, Director, Social Advocacy and Supply Chain Community Outreach Colleen Bramhall, Manager, Coffee Community Outreach Mary Beth Jenssen, Administrative Assistant, Supply Chain Community Outreach © 2012 Green Mountain Coffee Roasters, Inc. 3 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects FY2012 Acknowledgements First, we would like to thank Dr. V. Ernesto Mendez, Assistant Professor at the University of Vermont in the Agroecology and Rural Livelihoods Group (ARLG) for his vision and leadership in developing this M&E program. We would also like to thank Meryl Olson, PHD Candidate in the ARLG lab, for authoring the guide through multiple drafts and for seeking out and incorporating diverse feedback from the team and literature. We also appreciate the ongoing contributions of other members of the ARLG lab including Marcela Pino, Ursula Georgeoglou, and Margarita Fernandez. Our sincere thanks to all those who participated in the Reporting Collaborative and provided their time, energy, and expertise to the development of this guide: Michael Sheridan, Jefferson Shriver, and Sarah Cashore (Catholic Relief Services); Jose Luis Zarate (Coffee Kids); Chris Bacon, Roberta Jaffe, and Heather Putnam (Community Agroecology Network); August Burns, Elisa Vandervort, and Kayla Moore (Grounds for Health); Alvaro Cobo (Heifer International); Lindsay Palanzuelos, Daniel Palazuelos, and Hugo Flores (Partners in Health); Beth Merrill and Darryl Bloom (Planting Hope); Patty Devaney (Root Capital); Raphael Makonnen, Mario Roa Romero, and Luciana Sette (Save the Children); Joanne Vincett (Tuck School of Business); and Shauna Alexander Mohr (facilitator of both sessions). This guide has also benefited from an extended review team at each of the above organizations, including central and field teams engaging in thoughtful dialogue about monitoring and evaluation. Thank you for your support! © 2012 Green Mountain Coffee Roasters, Inc. 2 GMCR Monitoring and Evaluation 1 Introduction Guide for Supply Chain Outreach Funded Projects 1. Introduction © 2012 Green Mountain Coffee Roasters, Inc. 3 GMCR Monitoring and Evaluation 1 Introduction Guide for Supply Chain Outreach Funded Projects 1.1 Objectives: Why monitor and evaluate? The primary objective of this guide is to facilitate more standardized reporting of progress, impacts, changes Monitoring and evaluation and/or needs of projects funded by GMCR’s Supply Chain processes “help program teams Community Outreach team. However, the protocols detailed to learn what does and doesn’t here are not intended to be an onerous set of requirements work in their efforts to overcome that create paperwork for GMCR-funded activities. Instead, poverty and suffering and to these protocols are intended to be flexible so that funded adapt their programs in light of organizations can incorporate them into existing Monitoring what they find” (Oxfam, 2). and Evaluation (M&E) programs, or use them to create a simple but effective M&E program if none exists within the project. Monitoring and evaluation is not just a way for reporting to funding agencies. A good monitoring and evaluation system should allow for reflection and growth within an organization, and ultimately foster more effective programs. Another objective of this protocol, and of the process that created it, is to foster greater communication between GMCR and the organizations that it funds, as well as collaboration between these organizations. The information obtained from M&E activities will be useful for GMCR to better communicate its funding approach to its employees, shareholders, the coffee industry and the general public. We hope that this will ultimately lead to more sustainable impacts in the field and greater recognition of the potential positive impact of effective and committed corporate social responsibility. Ideally, this type of corporate social responsibility will come to be seen not as an “exotic” practice of a few companies, but as the standard way of doing business. 1.2 Definitions Project participant: A project participant (also referred to as a beneficiary) is a person who benefits from (or is intended to benefit from) a project or program in some way. Indicator: An indicator is a quantitative or qualitative variable or factor that provides a way to measure achievements, assess performance, or reflect the changes resulting from a program activity (Fretheim, Oxman, Lavis, & Lewin, 2009). Indicators can measure change directly or indirectly; indirect indicators are known as “proxy” indicators (Oxfam). Indicators should be tied to specific program goals. In participatory monitoring and evaluation, indicators are often developed with or by program participants to allow them to define program success (Estrella & Gaventa, 1998). Output indicator: Output indicators show how the project is progressing. They measure the amount of work being done (e.g. number of people reached by a program, number of training sessions conducted) and can also indicate if the work was high quality and completed according to schedule (Oxfam). Output indicators are also called “process indicators” or “performance indicators.” © 2012 Green Mountain Coffee Roasters, Inc. 4 GMCR Monitoring and Evaluation 1 Introduction Guide for Supply Chain Outreach Funded Projects Impact indicator: Impact indicators measure the ultimate impact of the project on the beneficiaries or participants (e.g. change in income or nutrition status). These indicators can be quantitative and/or qualitative, and can measure positive or negative changes (Oxfam). Impact indicators are also called “outcome indicators.” Monitoring tracks achievement of project objectives (“Have we done Monitoring: Monitoring refers to the ongoing collection what we said we would do?”). of information on a project’s activities, performance, and Usually associated with output or outputs. It is intended to determine if the project is performance indicators. performing as expected, if funds are being allocated correctly, and if any adjustments need to be made Evaluation determines the value of (Fretheim et al., 2009; Oxfam). Data collected during the work (“Has our effort made a monitoring activities may include more output indicators difference?”). Usually associated than impact indicators (Oxfam). with outcome or impact indicators. Evaluation: Evaluation refers to more in-depth, formal (Mathie & Foster) assessment of a project’s results at particular points in time. It complements monitoring by trying to determine why things are happening the way they are. An evaluation can happen at any point during the project, but it generally occurs less frequently than monitoring (Oxfam). It tends to focus more on impact indicators. Quantitative methods: Quantitative methods of research are used to empirically and objectively evaluate conditions and processes. Quantitative methods of data collection usually use specific, narrow questions to gather numerical data from respondents. Qualitative methods: Qualitative methods of data collection are designed to evaluate conditions and processes as they are perceived by the people involved in the project. Qualitative methods tend to be more open-ended. Qualitative data is often not “quantifiable;” it may, for example, be stories or examples of changes resulting from the project. However, in some cases it can be quantified, such as by having project beneficiaries rate their opinion about something on a numerical scale (Baker, 2000). Malnutrition: Malnutrition is a nutritional disorder resulting from faulty or inadequate nutrition (Cogill, 2003). Some researchers do not distinguish between malnutrition and undernutrition, and group all nutritional disorders of insufficient energy and nutrients under “malnutrition” (Svedburg, 2000). Undernutrition: Undernutrition refers to the outcomes of a deficiency in food energy over a long period (Svedburg, 2000). It is distinguished from malnutrition in that it indicates insufficient food quantity, whereas it is possible to consume sufficient food calories and still be malnourished if the diet is of insufficient quality. Undernutrition can also result from the body’s inability to use the food consumed, due to disease or nutrient deficiencies. © 2012 Green Mountain Coffee Roasters, Inc. 5 GMCR Monitoring and Evaluation 1 Introduction Guide for Supply Chain Outreach Funded Projects Underweight: Underweight is a condition of lower than average weight for one’s age. This can result from either chronic or current acute undernutrition (Cogill, 2003). Stunting: Stunting refers to a slowing of skeletal growth the results in reduced bodily height or length. This results from long periods of inadequate food intake and/or disease, particularly during young childhood (Cogill, 2003). Stunting is measured by height-for-age (see section 5.4.4). Wasting: Wasting is a condition resulting from the loss of body fat and body tissue. It usually indicates severely inadequate current food intake coupled with infection (Cogill, 2003). Wasting is measured by weight-for-height (see section 5.4.4). 1.3 Who should be involved in monitoring and evaluation? We encourage project administrators to aim for a participatory monitoring and evaluation process. Participatory monitoring and evaluation seeks to involve all people who take part in or are affected by a project in evaluating the success of the project (Mathie & Foster). Specifically, project participants should have a voice in defining project success, in contrast to the more “conventional” approach where donor representatives or external consultants determine what an effective project looks like (Shah, Kambou, Goparaju, Adams, & Matarazzo, 2005). In participatory M&E, field staff and project participants help collect, discuss, and analyze changes resulting from the project. Participatory approaches also emphasize transparency in monitoring and evaluation by sharing the outcomes of M&E activities with field staff and project beneficiaries. Such approaches allow the project to evolve around the needs of the beneficiary community, promote community ownership of the project, and build capacity of field staff and project beneficiaries as decision makers (Mathie & Foster). Participatory approaches do, however, tend to be more time- and resource-intensive than more conventional approaches, and therefore may not be within the reach of all GMCR-funded projects. Additionally, in trying to standardize reporting, this guide likely removes some opportunities for participation of project participants in designing monitoring and evaluation. It is, however, intended to be flexible enough so that GMCR-funded organizations can find a balance of participatory and more conventional methods. At the very least, GMCR expects grantees to share the results of monitoring and evaluation activities with field staff (who are often the ones to collect data for M&E) and project participants. This may be in written or verbal form. It is also extremely important to inform participants during the data collection process why you are collecting the information and what you plan to do with it (see Box 2.1). Field staff involved in monitoring and evaluation will generally require training on how to conduct interviews and collect data. This guide is a good starting point, and there are also several excellent guides to interviewing and conducting focus groups, such as Flick (2007) and Stewart et al. (2007). Funding for this training may be included in grant proposals to GMCR. © 2012 Green Mountain Coffee Roasters, Inc. 6 GMCR Monitoring and Evaluation 1 Introduction Guide for Supply Chain Outreach Funded Projects 1.4 How often should monitoring and evaluation take place? Monitoring refers to keeping track of outputs and activities performed by the project. As such, record keeping for monitoring activities must be performed on an ongoing basis. Analysis of this data to examine if the project is meeting its goals should be performed at least every six months, beginning six months after the date of the grant letter. A brief report on outputs and activities should be submitted to GMCR at each six-month interval. Evaluation examines if the project is having the desired impacts or outcomes within the participant community. This requires a more in-depth process of data collection and analysis, often through interviews with project participants. Evaluation should be performed on an annual basis, with an evaluation report submitted to GMCR every year beginning one year after the date of the grant letter. As this will also coincide with a six-month monitoring report, results from monitoring of outputs and activities should be incorporated into the evaluation report rather than submitting separate reports. As GMCR’s fiscal year ends in late September, any information received from grantees before September can be considered for inclusion in the yearly Corporate Social Responsibility Report. M&E reports received after September will be considered for the next year’s report. 1.5 What types of information should be collected? This guide asks GMCR-funded projects to collect two types of information: quantitative information and qualitative information. Both types of information are important for evaluating project success. Qualitative information such as stories from project participants can explain the results of quantitative indicators and reveal unexpected project impacts. Quantitative data can be used to corroborate qualitative information. Quantitative information to be collected for M&E can be further broken down into information about project outputs and information about project impacts. Section 3 describes the quantitative output indicators that GMCR requests from all projects, if they are applicable. Section 4 describes the Most Significant Change methodology, which is the process by which GMCR asks grantees to qualitatively evaluate the success of their projects. Section 5 describes sets of impact indicators specific to different project objectives. Project leaders should select impact indicators as part of their grant application or proposal to GMCR and use the indicators applicable to their project objectives. If none of the indicators listed seem applicable to your project, this should be discussed with the GMCR team prior to submitting your proposal to define acceptable alternatives. For those projects that started prior to FY2012, please contact Colleen Bramhall if you feel that you cannot meet the reporting requirements in this document. © 2012 Green Mountain Coffee Roasters, Inc. 7 GMCR Monitoring and Evaluation 1 Introduction Guide for Supply Chain Outreach Funded Projects 1.6 Summary of indicators to be used for monitoring and evaluation Project objective All projects Required indicators Number of direct and indirect participants Number of capacity building activities Direct investments (number, dollars) Most Significant Change stories Build capacity Continued use of new knowledge Create employment opportunities Number of jobs created by project activities Increase food security Months of adequate household food provisioning Dietary diversity Increase crop yields Crop yields Improve access to credit Total revenue of funded enterprises Optional indicators Nutritional deficiencies among children Coping strategies index Net revenue of funded enterprises Loan repayment rates Increase income New income generated by project activities Annual household income Household savings Improve educational access Percent of eligible children attending school Percent of reproductive-age women in school Grade attainment Improve educational quality Performance on end-of-year tests Literacy rate Improve access to health services Treatment and resolution (acute conditions) Detection, treatment, and loss to follow-up (chronic conditions) Retention of health workers Effectiveness of health workers © 2012 Green Mountain Coffee Roasters, Inc. 8 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects 2. Methods of Data Collection for Monitoring and Evaluation © 2012 Green Mountain Coffee Roasters, Inc. 9 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects Not all M&E indicators necessitate talking with participants to gather information. Output indicators and certain impact indicators such as loan repayment rates may simply be monitored by project staff. However, at some point, most organizations will need to collect information from participants in order to evaluate project success. The methods in this section are intended primarily for collecting data for quantitative impact indicators; methods for the Most Significant Change methodology of qualitative evaluation are explained in more detail in section 4. Box 2.1: Ethics of data collection There are many methods to collect data for monitoring and evaluation. Two of the primary Attention must be paid to ethics methods are interviews and focus groups. There are when collecting information from other ways of collecting this information as well, such project participants, both for as observing participants while working alongside quantitative and qualitative data. them; however interviews and focus groups are the Ensure that the person collecting the two simplest and most suitable methods of data information has consent for the collection for our purposes. interview as well as for publishing the story if there is a chance it will be 2.1 Interviews used in publications. A good way to do this is to include a box on the data 2.1.1 Designing and validating an interview collection form that must be checked, Interviews refer to one-on-one or group indicating that the interviewer has discussions with a project participant. Interviews can obtained consent. For collection of range from the more “journalistic” style where the testimonials or stories, the person interviewer already knows the information that he or telling the story should also be asked she wants and tries to elicit particular information whether they would like their name from the respondent, to the more “ethnographic” style attached to the story. If not, names where the interviewer knows little at the outset and should be removed. Finally, special explores a set of topics with the respondent in an care must be taken when collecting open-ended conversation (Leech, 2002). The style that information from children. Parental GMCR recommends is somewhere in between, a style consent should be obtained before called the semi-structured interview. This style of children are interviewed. In some interview has the advantage that it can elicit concrete, countries this is required by law reliable information that can be compared between (Davies & Dart, 2005). households as well as stories and experiences from the respondent’s point of view. This style tends to combine closed-ended questions where the interviewee is asked to choose between one or more answers with open-ended questions that ask the interview to describe a condition or event in his or her own words. © 2012 Green Mountain Coffee Roasters, Inc. 10 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects Turning indicators into interview questions is not a simple process. Think carefully about how you will want to analyze the data and for what purpose it might be used in the future. For example, for evaluating the effectiveness of capacity-building activities, one might ask respondents, “Have you used the information that you learned at the training that you attended last month? “ This yields a yes or no answer, which might be useful, but it may also provide little detail with which to compare from year to year. Also, respondents may be likely to say “yes” simply out of courtesy. A better way to collect this information would be to identify the specific behaviors or tools that your organization would like participants to learn from the training and ask how often, in a specific time period, they carried out those behaviors, such as “In the past week, how many times did you wash your hands before preparing food?” or “In the past week, how many business transactions did you make? How many of those transactions did you record?” In these examples, respondents are more likely to give a truthful answer, and the interviewer gets more detail about the degree to which they are using the information that they learned. These questions can then be followed up with “Why or why not did you use the skills that you learned in the training?” When organizing the interview, it is a good idea to put the least sensitive questions first and the most sensitive questions (such as about income or personal health matters) at the end of the interview (Leech, 2002). This gives the respondent time to become comfortable with the interviewer, and also makes those questions seem less about the respondent and more about the subjects discussed in the interview (Leech, 2002). Box 2.2: Presuming questions Asking questions that presume a certain answer is generally not a good idea, but there are situations where it may be the only way to collect information that is sensitive or has stigma attached. Leech (2002) relates an experience from her field work collecting reproductive histories from women in Kenya: “I began simply by asking women to tell me about all of their pregnancies. It was clear from the first few interviews that no one was mentioning miscarriages, stillbirths, or deaths of children— and I knew that could not be accurate. So I tried probing: ‘Tell me about any children who died.’ I used this question only once, and it caused the respondent to jump up, mutter that she must go check on the goats, and run out the door. After some help from a language consultant, I did two things. I made my language less threatening, and I asked the question in a presuming way. ‘How many children are the lost ones?’ I asked. My respondents’ faces would turn serious, they would sigh, then they would tell me the details I was seeking (Leech, 2002, 666). © 2012 Green Mountain Coffee Roasters, Inc. 11 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects Once an interview script has been written, it should be validated with a group of test respondents. These should be people similar in cultural and educational background to the sample group, but not actually part of the sample group. This will allow the interviewer to see if the questions are understandable and if respondents will interpret them as intended. It also allows the interviewer to develop additional “prompts” if a question will likely require further explanation to elicit the desired information. For example, if in response to the question, “What do you do when you do not have any food or any money to purchase more food?” the respondent answers “We try to get more food,” the interviewer will need to follow up with a prompt for more detail. The interviewer could ask, “From where do you try to get that food?” or “How do you get more food?” Interviewers should avoid putting words in the mouth of the respondent. In the above example, “So you borrow more food?” would be a leading prompt and one to be avoided. For more information on designing interview questions, consult Fowler (1995). 2.1.2 Selecting participants for interviews A number of questions arise when selecting participants to be part of interviews for project evaluation. First, how many participants should be interviewed? A sample size of 20 is generally considered sufficient to examine changes in one variable (Dytham, 2003). However, for very large projects, or for a binary indicator (such as having savings or not), 20 may not be sufficient to ensure a representative sample of all participants. For quantitative indicators, GMCR asks funded projects to collect information from at least 10% of direct participants (see section 3.1.1), with a minimum of 25 individuals or households. Sample size requirements for the Most Significant Change methodology are different; see section 4.1. A larger sample is nearly always preferable, but sample size must be balanced against the resources available for monitoring and evaluation. Second, how should participants be selected? Ideally, participants should be selected at random. Random selection means that every participant has an equal chance of being selected for inclusion in the sample. Generally, this is best accomplished by an automatic random number generator (for example, www.random.org/integers) with participants each assigned a number, rather than by haphazard human selection. Studies have shown that even when humans attempt to select a “random” sample, they tend to be more systematic than truly random (Gotteli & Ellison, 2004). In some cases it may also be useful to stratify the sample. Stratification means selecting a random sample from each sub-unit of a larger population. For example, if a project works with three cooperatives, project staff might choose to take a random sample of 25 participants from each cooperative rather than grouping all participants together and taking a random sample of 75 people. This ensures a sample that is representative of all participants and in some cases has been shown to be preferable to a simple random sample (Dytham, 2003). © 2012 Green Mountain Coffee Roasters, Inc. 12 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects Box 2.3: Tips for interviewing Schedule enough time for the interview; tell the respondent ahead of time approximately how long the interview will last. Choose a location with as much privacy and as few interruptions as possible. Obtain consent. Greet in a culturally appropriate manner; reintroduce yourself and the purpose of the interview. Establish rapport by giving information about what will occur during the interview and asking the respondent to begin by describing experiences of a non-controversial nature. Use brief verbal cues or body language to indicate that you are listening and interested in what the respondent is saying. Before moving on to the next question, briefly summarize what the respondent has said, in their own language, to indicate that you understood what was said. Allow the respondent sufficient time to answer the question. Try to avoid jumping in with a prompt if the respondent pauses to think. At the end of the interview, ask if there is anything more the respondent would like to convey. Inform the respondent how s/he can contact you for more information or if there is anything further s/he would like to say. (Leech, 2002; Pawar, 2004) 2.1.3 Organizing and analyzing interview data Data management and analysis are equally important as data collection, but turning a pile of interview sheets into meaningful data can seem overwhelming. It will seem less overwhelming if you start with a well-designed table or set of tables for data entry. This can be a simple excel spreadsheet, though organizations that collect more extensive data may wish to use a relational database program such as Microsoft Access. Each row of the table corresponds to a project participant that was interviewed. For data that pertains to households, businesses, or some other unit, each row may instead correspond to a household, household member, or business. Each column corresponds to a variable or piece of information about that participant/household/business. In general, these will also correspond to questions in the interview (Fig. 2.1). In addition, it is good practice to maintain a separate table that lists all of the variables (column headers) with descriptions of what they mean, along with any “coding” that was used in entering the data (Fig. 2.2). An example of “coding” might be using 0 to represent a “no” answer and 1 to represent a “yes.” This is commonly done to make it easier to sum the yes and no answers. © 2012 Green Mountain Coffee Roasters, Inc. 13 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects Figure 2.1. Example table for data entry and analysis Notice that in Fig. 2.1, each individual is identified by a household code (the PAB indicates that these households are from the town of Panajab) and a member number. Each combination of household code and member number creates a unique identifier for each individual. While it would also be possible to identify each individual by name, potential problems with different name spellings and concerns for confidentiality make it more practical to use some sort of code. The code can be matched with each individual’s name in a different table, separate from the data associated with that individual. Figure 2.2. Example variable description table © 2012 Green Mountain Coffee Roasters, Inc. 14 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects Once data is in this form, it becomes possible to answer questions and calculate statistics about the group that was interviewed. For example, using the above data, we could figure out what percentage of children under age 18 are attending school, the average grade level to which adults have attended school, and the percentage of students who are at the appropriate grade level. These statistics can then be incorporated into reports to GMCR. 2.2 Focus groups 2.2.1 Conducting a focus group Focus groups involve a group of participants discussing a few common themes, with a facilitator to direct the conversation. Focus groups are particularly useful for exploratory research when little is known about a topic, such as for conducting an assessment of community needs. They are also useful for collecting stories or experiences, as hearing others’ stories often elicits more stories from participants. Focus groups can also be used to learn how respondents talk about a topic in order to inform the design of interviews (Stewart et al., 2007). Focus groups should last no more than three hours and focus on only a few key questions (Butler, 1995). Longer focus groups or day-long workshops can be used with groups that may need significant time to become comfortable enough to share their opinions, but it is important to provide refreshments and schedule breaks to maintain the energy of everyone involved. Limit the number of topics discussed; a question that might be answered in two minutes in a one-on-one interview may generate a 30 minute discussion in a focus group! Questions should be open-ended and generally less structured than interview questions. Words such as how, why, under what conditions and other similar probes signal to the respondents that the interviewer is interested in complexity and in-depth discussion (Steward & Shamdasani, 2006). As with semi-structured interviews, it is a good idea to pre-test and validate questions for focus groups. Eight to twelve participants is the ideal size; large enough to generate discussion but small enough such that all participants get a chance to speak. Group dynamics can have a large influence on the outcome of a focus group, and the facilitator should therefore foster a comfortable and nonevaluative atmosphere. The focus group should begin with a “get-acquainted” or “warm-up” session to give participants time to get to know one another and become comfortable sharing thoughts and ideas, particularly if they are strangers. In this early part of the focus group, the moderator can seek stories and common experiences among group members before moving on to more difficult or controversial topics. This will add to group cohesiveness and make the focus group more comfortable and enjoyable for participants (Steward & Shamdasani, 2006). As the focus group progresses, the job of the moderator is to keep the discussion on track and foster the active participation of everyone in the group. As with individual interviews, the moderator can also probe for more information if a participant’s response is unclear or if discussion stalls (Steward & Shamdasani, 2006). © 2012 Green Mountain Coffee Roasters, Inc. 15 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects Simple visual aids such as a whiteboard or a paper flip chart can be useful for brainstorming or recording information, but the literacy level of the group must be kept in mind. Using pictures to convey information, whenever possible, can help get around this limitation. Several options exist for recording the information gathered during a focus group. Audio or video recordings are one option, but the equipment should be tested beforehand and used in a nonobtrusive way by someone other than the moderator. These methods also require someone to watch or listen to the recording after the focus group, which can be quite time-consuming. Another option is to simply have a note-taker in addition to the moderator, and this method can always be used as a fallback in case of audiovisual equipment problems. 2.2.2 Analyzing focus group data Analysis of focus group data has been criticized because it can be easy to mold the data to fit earlier assumptions. The sheer volume of data, combined with its complexity, can be overwhelming and make rigorous analysis difficult (Krueger, 1994). However, when analyzed in a systematic way, a great deal can be gleaned from focus group data. A general set of steps for data analysis is as follows (Rabiee, 2004): Step 1: Go through the transcript (or notes) from the focus group and select those quotes that are relevant to the question. There will likely be some responses that were irrelevant or unclear; set these aside for now. This can be done either in a word processing program (be sure to save an original copy of the transcript) or by hand using colored markers and scissors. Step 2: Group similar quotes. If a particular quote or response is similar to one read earlier, put it in a pile (or under a heading) with the earlier quote. If not, start a new pile (or heading). Step 3: You now have a collection of relevant quotes grouped by topic, which can be interpreted and analyzed for common themes and ideas. Consider the following factors when interpreting responses (Rabiee, 2004): Actual words used and their meaning. How do participants use particular words? How do they define them? Context. The way the moderator asked the question and previous comments made by other group members influences the context in which the comments were made. Frequency and extensiveness of comments. How often was a particular view expressed by the same participant? How many participants expressed a particular view? Intensity of the comments. Was the comment very emphatic? Did the respondent seem emotional? Internal consistency. Were there any changes in opinion or position by the participants? Specificity of responses. Greater attention should be placed on responses referring to personal experience than to those referring to hypothetical situations. © 2012 Green Mountain Coffee Roasters, Inc. 16 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects 2.3 Big ideas. What larger trends or concepts emerge from all of the responses? What about responses from other focus groups? Timing of data collection In farming communities, little is constant throughout the year. Income often comes in a single payment for the harvest, diet depends on the foods available in each season, and even certain diseases may be more prevalent during the rainy season. Apparent project impacts may therefore vary throughout the year with conditions created by these seasonal variations. Therefore, data for monitoring and evaluation should ideally be collected throughout the year in order to reflect conditions throughout the entire year. Constant monitoring and evaluation, however, is prohibitively expensive for most projects. The best alternative is to pick a time of year in which to conduct certain M&E activities and then collect information at the same time each year. Though data collected in this way may not reflect conditions throughout the year, it will be more likely to capture true changes from year to year than data that is collected at a different time each year. 2.4 Designing a baseline study Baseline data is critical to monitoring and evaluation, especially for longer term projects (more than five years). Without data collected before the beginning of the project (or shortly thereafter), it is impossible to determine whether the changes in beneficiaries’ lives are due to the project, or if any changes have happened at all (Shah et al., 2004). In essence, evaluation without baseline data is like conducting an experiment without a “control” group. With this in mind, GMCR partners should make every attempt to decide on indicators to use for monitoring and evaluation before the project begins. A strong grant proposal will include baseline data on M&E indicators that has been collected from a preproject diagnostic, but GMCR understands that this is not always possible. A baseline study is essentially the beginning of the monitoring and evaluation process. Baseline studies should be carefully designed, as future evaluation efforts should use the same methodology and the same indicators employed in the baseline study (Table 2.1). Table 2.1. Conducting a baseline study, step by step 1. Clarify project objectives. 2. Determine the "unit of study" for monitoring and evaluation (e.g. households or individuals), based on how your project works with participants. 3. Select the indicators that you will use for monitoring and evaluation based on your project objectives (see sections 3 and 5) and those that are logical to use in a baseline study. 4. Choose methods of data collection (e.g. interviews). 5. Identify your group of direct project participants. You may not yet know who will end up participating in the project, but at least identify the community in which the project will work an approximate number of likely participants. © 2012 Green Mountain Coffee Roasters, Inc. 17 GMCR Monitoring and Evaluation 2 Methods of Data Collection Guide for Supply Chain Outreach Funded Projects 6. Select an appropriate sample of project participants (see section 2.1.2). 7. Based on the indicators that you will use, create a comprehensive inventory of the data that will need to be collected. 8. Use this inventory to create a questionnaire, interview guide, or other data collection tool. 9. Pre-test your data collection tool with a small sample of participants. Clarify and change the tool as needed. 10. Determine a method for digitally organizing the data to be collected. If possible, set up a table or database for data entry (see section 2.1.3). 11. Clarify data analysis methods. Draft a list of what data tables will be prepared and what indicators will be calculated. This provides a final chance to alter the data collection tool if the information to be collected does not align with the desired analyses. 12. Assemble a team to carry out data collection. 13. Train the data collection team in proper interview or focus group methods. Have the team conduct practice interviews under the supervision of more experienced interviewers. 14. Establish a timeline for data collection. 15. Carry out data collection. If possible, have the data collection team enter information into a computer soon after conducting the interview or focus group. 16. Once all data is collected and entered, review the data and "clean" it. Throw out any seemingly erroneous or ambiguous responses. 17. Analyze data (see sections 2.1.3 and 2.2.2). Calculate indicators and draft tables for data analysis. Create an outline for narrative information to be included in the baseline report. 18. Draft baseline report. 19. Ensure that data is safely stored and backed up. 20. Consolidate data collection materials/tools, and make a plan for the next iteration. © 2012 Green Mountain Coffee Roasters, Inc. 18 GMCR Monitoring and Evaluation 3 Quantitative Output Indicators Guide for Supply Chain Outreach Funded Projects 3. Quantitative Output Indicators © 2012 Green Mountain Coffee Roasters, Inc. 19 GMCR Monitoring and Evaluation 3 Quantitative Output Indicators Guide for Supply Chain Outreach Funded Projects 3.1 Required output indicators for all projects While objectives differ between projects, monitoring outputs or performance can be conducted in a similar way. Thus, what follows is a common set of output (performance) indicators for all GMCRfunded projects. Grantees should report on all indicators, or note if an indicator does not apply to their project. 3.1.1 Numbers of direct and indirect project participants All GMCR-funded projects should monitor the number of individuals or households reached by each project activity. Each project defines “direct” and indirect” project participants differently. Direct participants might, for example, be people who receive business loans; indirect participants might be household members of these people, who indirectly benefit from the loan. Projects that work at the household level might consider “direct” participants to be households that have received assistance in establishing a vegetable garden; indirect participants might be other community members who benefit from improved availability of produce in the local market. Not all projects have both direct and indirect participants. It is up to each individual organization to describe, when reporting these numbers, how their project defines and measures direct and indirect participants. These definitions should then be used consistently for monitoring and evaluation purposes throughout the project. In reporting the impact indicators described later in this guide, be clear about whether the impacts refer to the group of direct or indirect participants. GMCR will assume that impact indicators were measured for direct participants unless otherwise specified in a project’s M&E report. 3.1.2 Capacity building activities Projects that provide trainings or classes (such as teacher trainings, volunteer health worker trainings, or workshops in financial management or agricultural methods) should monitor the types of training provided, the length of each training, the number of participants, and the number of trainings of each type. Trainings should be reported as in Table 3.1 Table 3.1. Example table for reporting training activities Type of training Number of trainings Length (hours) of each training Number of people per training Field Workshop 2 6 5 Classroom training on production practices Home visits to discuss vaccination 6 2 25 20 1 1 © 2012 Green Mountain Coffee Roasters, Inc. 20 GMCR Monitoring and Evaluation 3 Quantitative Output Indicators Guide for Supply Chain Outreach Funded Projects 3.1.3 Direct Investments Projects that provide direct financial support (e.g. loans, scholarships), or in-kind assistance (e.g. books, cook stoves, water filters, radios, etc.) should monitor and report the amount of these direct investments by the number of units and the total dollar value of such funds or materials distributed. © 2012 Green Mountain Coffee Roasters, Inc. 21 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects 4. Most Significant Change Methodology of Qualitative Project Evaluation © 2012 Green Mountain Coffee Roasters, Inc. 22 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects 4.1 Introduction During the initial meeting of the GMCR Reporting Collaborative in May, 2010 it was agreed that in addition to quantitative monitoring and evaluation (i.e. collecting “numbers”), it is important for GMCR partners to collect qualitative information about project impact as well. This frequently takes the form of “stories” about how peoples’ lives have changed because of the project. Stories are a powerful and important way to assess and communicate project impact, and a systematic method for collecting and reviewing them allows for reflection and learning among project staff and funders. Qualitative evaluation of GMCR-funded projects will be based on the Most Significant Change (MSC) methodology developed by Davies & Dart (2005). The essence of the Most Significant Change (MSC) protocol for qualitative monitoring and evaluation (Davies & Dart 2005) is the systematic collection of stories about how peoples’ lives have changed due to the project, after which participants and project staff at increasingly higher hierarchical levels narrow the pool of stories to those representing the most significant changes resulting from the project. At each level of selection, the reasons for selecting a particular story are then communicated back to the previous level. By this method, staff at higher levels in the organization can learn the priorities and perceived positive and negative impacts of participants and field staff, and vice versa (Davies & Dart 2005). The goal is a deeper level of reflection and understanding of how projects are working on the ground and what adjustments might need to be made. GMCR nonprofit partners should collect one story for every 100 direct participants (as defined in section 3.1.1) involved in the project, with a minimum of 10 stories collected, per year in preparation for the annual report. If the direct participants include a number of different communities, coffee cooperatives, or cultural groups, the sample should be stratified to include a representative sample of beneficiaries. From the stories collected, choose the three stories that represent the most significant changes to include in the annual evaluation report to GMCR. 4.2 The Most Significant Change process 4.2.1 Step 1: Define the collection period Every organization must balance costs and benefits when defining a collection period for monitoring and evaluation. For reporting to GMCR, we suggest collecting stories over a three-month period on a yearly basis. Stories can also be collected on a continuous basis, as field workers interact with beneficiaries. However, if stories are collected continuously, there must still be a defined period for review and analysis of stories. 4.2.2 Step 2: Collect stories about significant changes The core of the MSC method of qualitative monitoring and evaluation is an open question to project participants, such as: ‘Looking back over the last year, what do you think was the most © 2012 Green Mountain Coffee Roasters, Inc. 23 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects significant change in the quality of people’s lives in this community?’ This question contains six parts (Davies & Dart, 2005, 23): 1. ‘Looking back over the last y ea r …’ – It refers to a specific time period. 2. ‘…what do you think was...’ – It asks respondents to exercise their own judgment. 3. ‘…the most significant…’ – It asks respondents to be selective, not to try to comment on everything, but to focus in and report on one thing. 4. ‘…change…’ – It asks respondents to be more selective, to report a change rather than static aspects of the situation or something that was present in the previous reporting period. 5. ‘…in the quality of people’s lives…’ – It asks respondents to be even more selective, not to report just any change but a change in the quality of people’s lives. If an organization wishes to collect MSC stories around a different theme (people’s participation in that organization’s activities, for example), this could be modified (‘…in people’s participation’, for example). 6. ‘…in this community?’ – T his establishes some boundaries. While the question used need not be identical to this one, the documentation of the story should contain the following information (Davies & Dart, 2005): 1. Information about who collected the story and when the events occurred 2. Description of the story itself – what happened 3. Significance (to the storyteller) of events described in the story. Depending on the scope of the project being evaluated, the most significant change in people’s lives may not have anything to do with the project itself. It is always difficult to attribute causation to qualitative changes. In order to prompt reflection on changes resulting from the project, an additional qualifier may be added to the end of the question, such as: ‘Looking back over the last year, what do you think was the most significant change in the quality of people’s lives in this community that resulted from this project?’ Other modifications to the question may be made as well; see Box 3.2. To draw out the significance of the story to the storyteller, an additional question may be asked at the end of the story, such as “Why is this significant to you?” or “What difference has this made now or will make in the future?” Most stories should be one to two pages in length. Shorter stories may be quicker and easier to read, but they may leave out important information. Negative as well as positive changes may be documented; much can be learned from negative changes as well. Information about the story should be documented along with the story itself, including who collected the story, when the events occurred, and the significance (to the storyteller) of the events described in the story. This gives some © 2012 Green Mountain Coffee Roasters, Inc. 24 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects context for the story and enables follow-up inquiries about the story, if needed. An example story template can be found in Appendix 1. Box 3.2: Issues with phrasing the question Eliciting good stories isn’t always easy. Difficulties sometimes have to do with how the question has been translated. “Significance,” for example, does not always translate easily. In these cases, it may help to break down the question into a series of questions. Jess Dart relates her experience working in Papua New Guinea: “I did not find it easy collecting the stories using the MSC question technique; people did not immediately understand what I was trying to get at. This may be much easier in Tok Pisin, but in English it needed more prompts to get an in-depth answer. In the end, I used a modified version of MSC where I asked the following four questions: How have you been involved in the project? What are the important changes that have resulted from this project for you? What are the important changes that have occurred in the community as a result of this project? What problems were there? The story seemed to emerge from any of those four questions, depending on the experience of the participants” (Davies & Dart, 2004, 46). 4.2.3 Step 3: Selecting the stories of most significant change The Most Significant Change methodology is built on purposive sampling. This means that it is selective rather than inclusive. It is not intended to represent the “average” condition of participants, but rather to highlight particularly unusual or successful cases and learn from those. While some may argue that this is not a reliable sampling methodology, it is a legitimate and widely used form of data collection in qualitative research. In many cases, more can be learned from an in-depth study of a few information-rich cases than from the average of a group (Davies & Dart, 2005). The purposive step comes once all the stories have been collected. MSC uses a hierarchy of selection processes. People discuss significant change stories within their level and then submit the most significant to the level above, which then selects the most significant of all the stories submitted by the lower levels and passes this on to the next level (if one exists) (Davies & Dart, 2005). GMCR recommends using two levels of selection, but composition of the selection groups will vary depending © 2012 Green Mountain Coffee Roasters, Inc. 25 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects on the structure of the organization. Most organizations have a hierarchical structure, and it makes sense to use this existing structure to organize the selection process. The first level of selection, for example, might be field staff, and the second level might be country office or HQ staff (Figure 4.1). Figure 4.1. Flow of stories and feedback in MSC (adapted from Davies & Dart, 2005) B H J B D E H J Stories selected by field staff A B C D E F G H I J Flow of feedback Flow of stories Stories selected by organizational headquarters Stories from story tellers At each level of story selection, a group sits down together with a pile of stories and selects one or more stories as the most significant. The number of stories selected at each level will depend on the size of the project and the total number of stories collected. The group may either decide beforehand on a set of criteria for selecting stories, or allow the criteria emerge from the process. Often, selecting most significant change stories without pre-set criteria clarifies the priorities for the project and the changes that staff and beneficiaries want to see. A simple way to select stories is to discuss them, have each person score them, and aggregate the scorings to choose the top stories. A facilitator can help move the selection process along; an example facilitation guide can be found in Appendix 2. Regardless of the method chosen, the key ingredients to story selection are that: Everyone reads the stories The group discusses which stories should be chosen The group decides which stories are felt to be most significant © 2012 Green Mountain Coffee Roasters, Inc. 26 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects The reasons for the group’s choices are documented (Davies & Dart, 2005). The last step is particularly important as it is critical for reflection on project goals and accomplishments. The reasons for selecting a significant change story should be documented during the selection process (it helps to have a note taker to do this), as leaving it until the end creates a risk of eliminating or rushing through this important step. This documentation should be attached to the story following the explanations given by people who initially documented the story. Box 3.3: The “conspiracy of courtesy” Candid opinions can be difficult to come by. In many (perhaps most) cultures, people avoid saying things that may be perceived as critical, particularly to outsiders. This is exacerbated by the power dynamic between program staff (who may be seen as wealthy and educated) and program participants (who may feel poor and uneducated by comparison). Participants may know of problems with the program, such as corruption or poor staff performance, but be reluctant to say anything (Bunch, 2000). This hesitance may be difficult to overcome initially, but as participants become more comfortable with program staff, they will likely become more open. Program staff collecting significant change stories should ideally be people well-known to and trusted by the beneficiaries. Most importantly, beneficiaries must know that openly criticizing the program will not lead to repercussions or bad feelings, but instead that their suggestions will be taken seriously and acted upon (Bunch, 2000). Candid opinions from participants are a sign that they feel a sense of ownership of a program and want to see it improve. 4.2.4 Step 4: Reporting to GMCR on the Most Significant Change The three stories selected during step 3 should be included in the yearly evaluation report to GMCR. They may be formatted as in Appendix 1, with an additional section explaining why these stories were selected and what process was used to select them. 4.2.5 Step 5: Feeding back the results of the selection process GMCR does not require this step, but it is highly recommended as it is an integral part of the MSC process. Once the most significant change story (or stories) is chosen, the results of the selection process (what stories were chosen as most significant and why) should be communicated to those who provided the MSC stories and carried out lower levels of selection. All stories, including those that were not chosen, may also be shared with the community of participants, and this is an opportunity to learn from all of the stories that were collected. There are several reasons to provide feedback. One is that information about what stories were selected at higher hierarchical levels can help field staff target their © 2012 Green Mountain Coffee Roasters, Inc. 27 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects search for stories and clarify the priorities of the organization. Providing feedback also shows that others have read and analyzed the significant change stories. For project participants, hearing feedback on MSC can provide motivation and ideas for meeting their own goals, as well as lift morale and make the monitoring and evaluation process more transparent. There is a risk, however, that providing information about what changes the organization does and does not value might be interpreted as the organization telling communities how they should develop. (Davies & Dart, 2005). It is up to the organization as to whether providing feedback on MSC story selection to participants is appropriate for the organization’s structure and relationship with the community. Providing feedback to field staff, however, is generally positive, and GMCR recommends this step. There are several ways to provide feedback to field staff and project participants, and GMCR leaves it up to each grantee to choose the method that works best for their organization. For providing feedback to field staff, the results of MSC may be communicated verbally during a staff meeting, sent via email, or written up in a more formal report. Some MSC users place the selected stories and the reasons for their choice in a newsletter that is circulated to all field staff and/or participants. If an organization chooses to provide feedback on MSC to participants, this feedback may need to be in verbal form, depending on the literacy level of the participants (Davies & Dart, 2005). 4.3 Practical tips for the MSC process How should stories be collected? There are several ways to identify and document significant change stories. Field workers can write down unsolicited stories heard during the course of their work. Fieldworkers can also more formally interview beneficiaries and write down their stories. This method is most effective if the interviewer reads his or her notes back to the storyteller to ensure that they have accurately captured the significant change story. Beneficiaries can also write their stories directly, though this may not work with illiterate populations (Davies & Dart, 2005). GMCR suggests incorporating story collection into normal field visits. Notes should then be reviewed soon after the field visit or interview in order to capture as much detail as possible. However stories are collected, it is helpful to have two people on the story collection team: one to ask questions and one to take notes so that all of the information is captured. Another option is to record the interview with a good-quality recorder, but keep in mind that this then requires each interview to later be transcribed, which can be a timeintensive process. Who should collect stories? Who collects MSC stories will depend on the nature of the project. This guide has been written assuming that project field staff will be collecting MSC stories. However, a team from outside the project, or a group of participants from the community could also be trained to collect stories. In general, it is best if the people collecting the stories speak the local language and understand the local culture so as to avoid losing detail in interpretation. The sensitivity of the issues that may come up in the stories is also a consideration; if the project deals with sexual occupations, for example, the people collecting MSC stories must be known and trusted by project participants. © 2012 Green Mountain Coffee Roasters, Inc. 28 GMCR Monitoring and Evaluation 4 Most Significant Change Methodology Guide for Supply Chain Outreach Funded Projects How should people be selected to provide MSC stories? Not every participant has a story to tell. Some MSC practitioners find that it helps to announce to the community ahead of time that project staff will be looking for stories, emphasizing that suggestions about things to improve are also welcome. This gives participants time to think about their stories, and allows those who have stories to share to come forward. It is also important to ask for stories from more marginalized people, such as those in isolated locations or those who are shy and not expecting to be asked. 4.4 Adapting MSC to your organization GMCR grantees work with communities in a variety of ways; not all projects have a hierarchical staff structure that easily lends itself to MSC. In particular, U.S.-based grantees that do not have field staff “on the ground” and instead rely on partnerships with cooperatives or local organizations may need to train staff from those organizations to carry out MSC. Such organizations may choose to incorporate an additional level into the MSC selection process; stories may come from participants, be first selected by field staff of the partner organization/cooperative, then by administration of the partner organization/cooperative, then lastly by staff of the U.S.-based organization. It is the responsibility of the GMCR grantee to provide whatever training is necessary to partner organizations or cooperatives in order to carry out the MSC methodology. Training is required to conduct MSC. A good place to start is by reading the entire MSC manual by Davies & Dart (2005) which is available in English and Spanish on the web. Organizations unfamiliar with MSC may want to hire a consultant to train upper-level staff and/or field staff. If necessary, costs for MSC training may be included in the M&E budget in grants submitted to GMCR. © 2012 Green Mountain Coffee Roasters, Inc. 29 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects 5. Quantitative Impact Indicators © 2012 Green Mountain Coffee Roasters, Inc. 30 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects 5.1 Introduction The following indicators should be used for measuring how well a project is achieving its desired objectives. The indicators are arranged by project objective; these objectives are intended to align with GMCR’s objectives for its supply-chain outreach social responsibility funding. Grantees should identify the objective(s) that are closest to their project’s objectives in their grant proposal and use the indicator(s) described under those objectives for Monitoring and Evaluation. Some objectives have required indicators associated with them; some objectives require you to select among several optional indicators from which you should choose one or more that most closely fit your project. 5.2 Project objective: Build capacity 5.2.1 Required indicator: Continued use of new knowledge Nearly all GMCR-funded projects involve capacity building in some form. The goal of any capacity building activity is to teach someone a behavior or skill that they will then use in their personal or livelihood activities. This indicator applies to a range of capacity building activities, such as financial management training for business owners or cooperative members, workshops to train schoolteachers in new teaching skills, or health promotion activities by community health providers. Each capacity building program or activity should have defined objectives around the skills that a participant should be able to demonstrate at the end of the training. We suggest following up with participants 3 months and 1 year after the training program to ask if they have used (and are still using) the skills that were learned in the program. For example, for a program teaching how to fill out a loan application, it would be appropriate to ask participants if they have applied for a loan and whether or not they received the loan, and report the percentage of participants who have applied for a loan and the percentage of those who have obtained a loan. Likewise, for home visits to encourage child vaccination, report the percentage of parents who received home visits who brought one or more of their children to be vaccinated. Capacity-building activities might include financial management training, health promotion, or teacher training. As with other indicators, if the number of participants who received capacity building is very large, grantees need only follow up with a sample of direct participants, using the guidelines in section 2.1.2. If desired, reporting on capacity building may be broken down by type of capacity-building activity, as shown in Table 3.1. 5.3 Project objective: Create employment opportunities 5.3.1 Required indicator: Number of jobs created by project activities Small enterprises not only support the livelihoods of those that own them; they can also be an engine for economic growth via employment of others in the community. The number of jobs created by © 2012 Green Mountain Coffee Roasters, Inc. 31 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects such enterprises is one measure of the success of credit or farm diversification programs. In reporting this indicator, be sure to distinguish between jobs directly and indirectly created by the project. For example, a woman who receives a loan to keeping bees and selling honey is a job directly created by the project. If that woman employs another person to help market her honey, that job has been indirectly created by the project. In very small enterprises where employment may be informal or sporadic, enterprise owners can be asked the number of people who worked for them in the past month (as opposed to the number of full-time employees) (Dunn, 1999). Direct employment by the project (i.e. the hiring of local field staff) should not be included in this indicator. 5.4 Project objective: Increase food security 5.4.1 Required indicator: Months of adequate household food provisioning (MAHFP) The months of adequate household food provisioning (MAHFP) indicator was developed by USAID as a way to measure household food access. The ability of households to access sufficient food (though crop production, purchase, bartering, or food transfers from relatives or governments) may vary throughout the year due to factors such as crop disease or loss of income (Bilinsky & Swindale, 2007). This is especially true in coffee-growing communities, where income from coffee tends to be concentrated in a short period rather than evenly distributed throughout the year. The goal of food security programs is to reduce vulnerability to factors that result in insufficient food in order to increase the time during the year that households are able to meet their food needs. This indicator is based on asking two questions of the sample population: 1. In the past 12 months, were there months in which you did not have enough food to meet your family’s needs? 2. If yes, which were the months (in the past 12 months) in which you did not have enough food to meet your family’s needs? These questions should be asked of the person who is responsible for meal preparation or another adult (e.g. the household head) if that person is unavailable. The questions refer to the household as a whole, not to any single person within the household (Bilinsky & Swindale, 2007). The months of adequate household food provisioning (MAHFP) variable is calculated for each household as: (12) – (total number of months cited in question 2) If the household cited no months when they were unable to meet their food needs, their MAHFP variable is 12. The months of adequate food provisioning indicator is the average of the MAHFP variable for all the households in the sample population. Be sure to include even those households that responded “no” to question 1 (In the past 12 months, were there months in which you did not have enough food to meet your family’s food needs?), otherwise the estimate of food insecurity will be too high (Bilinsky & © 2012 Green Mountain Coffee Roasters, Inc. 32 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Swindale, 2007). The MAHFP indicator should be tracked over multiple years to assess changes in the length of the “thin months.” 5.4.2 Required indicator: Dietary diversity Dietary diversity is another measure of food access that captures the quality of the diet consumed by an individual or household. Dietary diversity is significantly correlated with caloric and protein adequacy in the diet (Swindale & Bilinsky, 2006) and childhood nutritional status (e.g. height-forage scores) (Arimond & Ruel, 2004). It is “among the most common and valid indicators of nutrient adequacy and/or energy intake” (Maxwell, Caldwell, & Landworthy, 2008, 534). Measures of dietary diversity are based on the number of food groups that a household or individual consumes during a designated time period. For the purpose of reporting to GMCR, a modified version of the household dietary diversity score (HDDS), an indicator developed by USAID, will be used. Data for the HDDS is collected by asking the respondent (preferably the person who prepares the food) the number of days that they consumed certain foods during the reference period. The reference period should be the seven days prior to the interview. The consumption frequencies (number of days a food was eaten) are then summed and divided by seven to obtain the household’s dietary diversity score, which represents the average number of food groups eaten per day. The dietary diversity scale uses 12 food groups to estimate dietary diversity. These food groups are: Group A. Cereals B. Root and tubers C. Vegetables D. Fruits E. Meat, poultry, offal F. Eggs G. Fish and seafood H. Pulses/legumes/nuts I. Milk and milk products J. Oil/fats K. Sugar/honey/sweets L. Miscellaneous Table 5.1 shows an example of a questionnaire and calculation table for collecting data about dietary diversity. This questionnaire should be modified to remove foods that are not eaten in the local area and include the foods that are most common. © 2012 Green Mountain Coffee Roasters, Inc. 33 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Table 5.1. Example data collection format for household dietary diversity scale (adapted from Swindale & Bilinsky, 2006) I would like to ask you about the types of foods that you ate during the past 7 days. # days (Read the list of foods. In the first box, write the number of days out of the past seven days that someone in the household consumed that food) Any bread, rice, noodles, tortillas, or any other food made from maize, rice, wheat, sorghum, millet, quinoa or (insert any other locally 7 available grain)? Any potatoes, yams, yucca/manioc/cassava, or any other foods made from roots or tubers? 5 Any vegetables? 3 Any fruits? 4 Any chicken, beef, pork, lamb, goat, rabbit, wild game, duck or other birds, liver, kidney, heart, or other organ meats? 2 Any eggs? 5 Any fresh or dried fish or shellfish? 0 Any foods made from beans, peas, lentils, or nuts? 6 Any cheese, yogurt, milk, or other milk products? 3 Any foods made with oil, fat, or butter? 5 Any sugar, honey, or sweets (cookies, etc.)? 5 Any other foods such as condiments, coffee, or tea? 7 Total Dietary diversity score (total above divided by 7) 52 7.4 © 2012 Green Mountain Coffee Roasters, Inc. 34 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects For tracking dietary diversity over many years, the dietary diversity score should be collected during the same month each year, preferably during the usual time of lowest food security (“the thin months”). This indicator can be modified to apply to the household level by beginning the questionnaire with “I would like to ask you about the foods that you or anyone in your household ate during the past seven days.” In your monitoring and evaluation report to GMCR, please include both the average dietary diversity score among the individuals or households that were interviewed and the average and range of scores (lowest and highest) for each food group across the sample, as in Table 5.2. For example, of 20 families that were interviewed on dietary diversity, on average those families ate meat 4.2 times a week, with the low end of the range reporting eating meat 0 times a week and the high end of the range eating meat 6 times a week. Table 5.2. Example reporting table for dietary diversity Food Group Number of days consumed Average Range Lowest score Highest score Cereals Roots and tubers Vegetables Fruits Meat, poultry, offal 4.2 Eggs Fish and seafood Pulses, legumes, nuts Milk and milk products Oils, fats Sugar, honey, sweets Miscellaneous Average dietary diversity score: 0 6 8.2 5.4.3 Optional indicator: Coping Strategies Index (CSI) When people do not have enough food to eat, they undertake a variety of behaviors to cope with the situation. The ways that people cope with not having enough food vary according to the local situation and the severity of the food shortage. The Coping Strategies Index (Maxwell et al., 2003) was developed as a way to assess the severity of food shortages based on the idea that some coping behaviors © 2012 Green Mountain Coffee Roasters, Inc. “What do you do when you don’t have enough food, and don’t have enough money to buy food?” This question is the basis of the CSI tool (Maxwell, Watkins, Wheeler, & Collins 2003). 35 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects are more “extreme” than others, i.e. they reflect a more severe food shortage. The Index is intended primarily as a tool for rapid assessment of food shortages in emergency situations, however it correlates well with other measures of food security (Coates et al., 2006; Maxwell et al., 2003) and can also be used for evaluating the effectiveness of longer-term food security programs. Food insecure households typically employ some of four types of coping strategies. Households may change their diet by switching from preferred foods to those that are cheaper. Second, they may try to increase food supplies through credit or borrowing, or by eating wild foods or seed stocks. Third, they may decrease the number of people to be fed by sending children to a neighbor’s house to eat or temporarily migrating to urban areas. Finally, households may simply ration food by skipping meals, eating smaller meals, or even going entire days without eating (Maxwell et al., 2003). The Coping Strategies Index only includes food consumption coping strategies, not livelihood coping strategies. Consumption coping strategies are those that: Are related specifically to food consumption Can be done immediately, do not require long-term planning Are reversible (i.e. can be reversed when no longer needed) Can be used continuously (selling livestock, for example, is a one-time strategy and therefore not a consumption strategy) Do not depend on the initial asset holdings of the household (because, for example, a household may not sell assets either because they do not need to, or because they have none to sell, therefore making this an unreliable indicator of food insecurity) (Maxwell et al., 2003) The felt severity of these coping strategies varies; changing diet to rely on less expensive foods, for example, is generally employed at less severe levels of food insecurity than going entire days without eating. The basic idea of the Coping Strategies Index is to measure the frequency of coping behaviors (how often is the strategy used?) and the severity of those behaviors (what degree of food insecurity do they suggest?) and combine this information into a single score (Coates et al., 2006). Coping strategies and their felt severity may vary with cultural context, and ideally, a series of focus groups is used to establish a list of common coping strategies and their severities specific to a community. See Maxwell et al. (2003) for instructions on how to do this. However, establishing such a list requires a substantial investment of resources, and research has shown that rural people, even in different countries, tend to use similar strategies to cope with food insecurity (Coates et al., 2006). GMCR suggests using the internationally-validated list of coping strategies and severity weights shown in Table 5.3. © 2012 Green Mountain Coffee Roasters, Inc. 36 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Table 5.3. A generalized list of coping strategies (Coates et al., 2006; Maxwell et al., 2003) How often in the past 30 days did you: 1. Dietary change a. Rely on less preferred and less expensive foods? 2. Increase short-term household food availability a. Borrow food, or rely on help from a friend or relative? b. Purchase food on credit, or borrow money to buy food? c. Gather wild food, hunt, or harvest immature crops? d. Consume seed stock held for the next season? 3. Decrease numbers of people a. Send children to eat elsewhere? b. Send household members to beg? 4. Rationing strategies a. Limit portion size at mealtimes? b. Restrict consumption by adults in order for children to eat? c. Reduce number of meals eaten in a day? d. Skip entire days without eating? Severity 1=least severe, 3=most severe 1.0 1.7 1.7 2.1 2.3 2.0 2.0 1.7 2.0 2.0 3.0 Data for calculating the Coping Strategies Index should be collected through household interviews, and most practitioners recommend interviewing women. GMCR recommends using a reference time period of the 30 days preceding the interview; as with other food security measures, the index will thus be dependent on the time of year in which the information is collected, so it is a good idea to collect the information around the same time each year. The frequency of strategies can be counted in various ways, but the most common is to allow the respondent to choose whether they employed a strategy every day, fairly often (3-6 times/week), once in a while (1-2 times/week), hardly at all (<1/week), or never. The midpoint of those frequency ranges is used for the relative frequency score (Maxwell et al., 2003). © 2012 Green Mountain Coffee Roasters, Inc. 37 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Table 5.4. Calculation table for coping strategies index (adapted from Maxwell et al., 2003) In the past 30 days, if there have been times when you did Every not have enough food or day money to buy food, how often has your household had to: 3-6 times/ week 1-2 times/ week <1 time/ Never week Relative frequency score 4.5 1.5 0.5 7 Rely on less preferred and less expensive foods? Frequency Score Severity weight Score= Relative frequency X weight 4.5 1.0 4.5 0 X Borrow food, or rely on help from a friend or relative? X 1.5 1.7 2.55 Purchase food on credit, or borrow money to buy food? X 1.5 1.7 2.55 0 2.1 0 Gather wild food, hunt, or harvest immature crops? X Consume seed stock held for next season? X 0.5 2.3 1.15 Send children to eat elsewhere? X 0.5 2.0 1 0 2.0 0 7 1.7 11.9 0.5 2.0 1 Send household members to beg? Limit portion mealtimes? sizes at X X Restrict consumption by adults in order for children to eat? X Reduce number of meals eaten in a day? X 0 2.0 0 Skip entire days without eating? X 0 3.0 0 CSI SCORE Sum the totals for each individual strategy 24.65 The frequency score for each coping behavior is multiplied by the severity weight, and these values are summed to calculate the Coping Strategies Index score. The household score means little in absolute terms, but it is useful for tracking changes over time. For example, if a household had a score of 92 in year 1, a score of 75 in year 2, and a score of 63 in year 3, their level of food insecurity was clearly decreasing (or, put another way, their level of food security was increasing). The CSI indicator is the © 2012 Green Mountain Coffee Roasters, Inc. 38 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects average of the scores for all the households interviewed. This indicator is not recommended for use at an individual level rather than a household level, because coping behaviors are by definition undertaken at the household rather than the individual level. 5.4.4 Optional indicator: Nutritional deficiencies among children Anthropometry refers to the measurement of the human body. Changes in body dimensions reflect the health and welfare of a population, and anthropometric indicators can be used to measure the general nutritional status of an individual or group. Anthropometric indicators are an inexpensive and widely used tool, particularly to assess the nutritional status of young children. The four basic pieces of any anthropometric indicator are age, sex, height (or length for children under two years of age) and weight. With these variables, a variety of indices can be calculated that provide a representation of a person’s nutritional status. Box 4.1: Measuring Age An accurate estimate of the child’s age is necessary for calculation of anthropometric indices. The interviewer should ask the mother or primary caretaker should be asked the child’s birth date, and cross-check with a birth or baptismal certificate if available (Cogill, 2003). Box 4.2: Measuring Height A number of devices are available for measuring height of infants and children at a range of prices. Cogill (2003) provides a comprehensive listing of these devices. Regardless of the device used, it is important that methods of measurement be uniform between individuals and years. Children should look straight ahead while being measured, with shoulders level and hands at their sides. The child’s caretaker should be asked to remove the child’s shoes and any hair styling (e.g. braids) that would affect the measurement. For children under two years of age, length is measured instead of height, with the child lying down (Cogill, 2003). Box 4.3: Measuring Weight The simplest way to record weight is with an electronic scale. First, the child’s caretaker steps onto the scale holding the child and the weight of the caretaker plus the child is recorded. The child is then handed to someone else and the mother’s weight alone is recorded. The mother’s weight can then be subtracted from the first weight to obtain the weight of the child (Cogill, 2003). Older children can be asked to step onto the scale by themselves. Hanging scales are also available (Cogill, 2003). © 2012 Green Mountain Coffee Roasters, Inc. 39 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects It would be impossible to collect this information on every minor participant, so GMCR recommends taking a sample of households or adult individuals and collecting anthropometric data on each child under 5 in the household (or in the immediate family of the adult individual). If you are unable to assess all children due to financial constraints, the youngest child from each household should be assessed. When collecting this data, it is important that the purpose and content of the anthropometric survey are explained in a non-threatening and culturally sensitive manner, and that the person to be surveyed is given the opportunity to ask questions and decline participation (Cogill, 2003). It is best to do anthropometric measurements at the end of an interview or survey (if one is taking place) to allow the respondent to become comfortable with the data collector before the measurements are taken. From these measurements, three indicators can be inferred. Weight-for-age identifies the condition of being underweight for a specific age. This can result from either acute or chronic undernutrition, and is unable to distinguish between the two. Height-for-age identifies stunting resulting from past growth failure and is therefore an indicator of past undernutrition or chronic malnutrition, though not necessarily current or acute undernutrition. For evaluating improvements in food security, it is preferable to use this indicator with children under two years of age, because the effects of stunting may not be reversible, and therefore using this indicator with older children may under-estimate gains in food security. Weight-for-height identifies children suffering from current or acute undernutrition, called wasting. Wasting is the condition of a child falling significantly below the weight expected for a child of the same height and can result from failure to gain weight or actual weight loss. As this indicator does not require age, it is useful when exact age cannot be determined (Cogill, 2003). In order for these indicators to be meaningful, they must be compared to a reference value. The World Health Organization (WHO) publishes internationally validated growth standards for healthy children from birth to five years (World Health Organization, 2006). Comparison to reference standards is usually done using standard deviation units, called Z-scores. The WHO growth standards tables give the cutoff values for weight-for-age, height/length-for-age, and weight-for-height/length at which an individual is one, two, or three standard deviations away from the median. For example, a one-monthold male child measuring 45 cm would have a Z-score of -2 on the length-for-age reference table (Table 5.5). Individuals one to two standard deviations below the median are considered mildly malnourished. Those two to three standard deviations below the median are considered moderately malnourished, and individuals three or more standard deviations below the median are considered severely malnourished ( Table 5.6). These classifications should be used for reporting purposes. WHO growth standards can be downloaded from www.who.int/childgrowth/standards/en/. Reports on anthropometric indicators to GMCR should include the percent of children under five years old that are mildly, moderately, and severely underweight, stunted, and wasted. Monitoring and evaluation teams should © 2012 Green Mountain Coffee Roasters, Inc. 40 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects ensure that their sample is sufficiently large and representative of the beneficiary group to allow for meaningful comparison over time. Table 5.5. Example Z-score reference table Table 5.6. WHO malnutrition classifications Z-score range Weight-for-age Height-for-age Weight-for-height Mildly underweight Mildly Mildly -2 < Z-score < -1 stunted wasted -3 < Z-score < -2 Moderately underweight Moderately stunted Moderately wasted Severely underweight Severely Severely Z-score < -3 stunted wasted 5.5 Project objective: Increase crop yields 5.5.1 Required indicator: Crop yields Improvements in crop yields may benefit households by providing more food or by providing more income with which to purchase food, send children to school, or invest in savings or farm improvements. Projects that have increases in crop yields as an objective may use yields as an impact indicator. Yields should be reported in per-hectare units, and international system (SI) units should be used whenever possible. As with any indicator, yields should be monitored over many years and a © 2012 Green Mountain Coffee Roasters, Inc. 41 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects representative sample of project participants should be chosen to increase the chance that the change is attributable to project activities and not to external factors such as weather. 5.6 Project objective: Improve access to credit 5.6.1 Required indicator: Loan repayment rates Loan repayment rates should be reported on an annual basis as: Number of loans that were repaid fully or are in the process of being repaid, and for which the client has been on time with all payments Number of loans that were repaid or are in the process of being repaid, but for which the client has been late with one or more payments, and Number of loans for which the client defaulted For reporting defaulted loans, use your organization’s definition of default, and include in the M&E report what that definition is. 5.6.2 Required indicator: Total revenue of funded enterprises For monitoring and evaluation purposes, total revenue of funded enterprises should be reported according to years of funding or years since loan disbursement, as newly-funded enterprises would be expected to have lower revenues than those with several years of growth. Larger enterprises would also be expected to have larger revenues than smaller ones. As such, we suggested classifying enterprises according to time in the program, and size reporting changes in revenue for each of these six groups (small, newly assisted enterprises; small enterprises in loan repayment; large newly assisted enterprises; etc.) (Table 5.7). Table 5.7. Categories for classification of enterprises Time in program Newly assisted this year In loan repayment Loan repaid Number of employees Less than 10 (small) 10 or more (large) 5.6.3 Optional indicator: Net revenue of funded enterprises Enterprise net revenue is generally defined as gross revenue minus the cost of goods sold minus production expenses (Hyman & Dearden, 1998). However, different organizations use different metrics for calculating net revenue. If you use to choose this indicator, please describe in the M&E report how your organization calculated net revenue. As with total revenue, net revenue should be reported according to the classifications in Table 5.6. © 2012 Green Mountain Coffee Roasters, Inc. 42 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects 5.7 Project objective: Increase income 5.7.1 Required indicator: New income generated by project activities This indicator is appropriate for projects that seek to increase household income through new economic activities such as diversification of farm products or by helping participants access markets for their products. “New” income is defined as income resulting directly from the economic activity supported by the project and additional to the individual’s or household’s income prior to the project. Collecting this information will require participants, with the help of field staff, to estimate their sales and the approximate prices that they received for their products. While participants may not keep track of their total new income, they will usually have an idea of how many times in a month that they went to market or engaged in the economic activity and how much money they brought home each time. This should be extrapolated to calculate annual income. Additionally, GMCR is interested in what income sources are available to households both pre and post-project. The reason for evaluating all income sources, and not just new ones, is that income diversification projects sometimes replace existing income sources with new ones rather than increasing the overall diversity of sources. The income sources available to each household pre- and post-project should be recorded as in Table 5.8. Report to GMCR the average number of net income sources added by all households included in the evaluation. Table 5.8. Recording table for net income sources Income sources Honey Coffee Fruit sales Net income sources added Pre-project X X Post-project X X X 1 5.7.2 Optional indicator: Gross annual household income The collection of income data is controversial due to the difficulty involved in collecting reliable data, particularly from rural farming families. Absolute measures of household income are difficult to estimate accurately, however with some effort on the part of the interviewer, it is possible to measure changes in household income from year to year, as long as the same methods of data collection are used. For projects with the objective of increasing household income, GMCR encourages the use of this indicator. Household income data will be most accurate if as many household members as possible are available during the interview. Ask the respondent (or respondents, depending on who is present) to list each person in the household, whether they earn income, and how they earn that income. Because © 2012 Green Mountain Coffee Roasters, Inc. 43 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects most earnings tend to be piecemeal rather than a regular salary, also ask respondents if they sell crops throughout the year, approximately how much, and at approximately what price. For other earnings, such as occasional work off-farm, respondents can usually recall about how many days they work per week and how much they earn per day. In areas where remittances are common, also ask specifically about these, as respondents may not list children living abroad as household members. It is helpful if the interviewer is familiar with the respondents and the community, as he or she will know the common income-generating activities in that community, the usual prices for products, and the usual salaries for labor. Income should be reported as dollars of income and number of income sources. If desired, income from project-funded enterprises can be reported separately (see section 5.5.1). 5.7.3 Optional indicator: Household savings Savings are an important way that households buffer themselves against financial crises and seasonal variations in income. Savings can be in the form of money saved at home or in a bank account; when asking participants if they have savings, the interviewer should ask the participant about both types of savings. Projects should report the percentage of households in the project (or sample) that have savings at the time of evaluation, and the change in this percentage since the last evaluation period. When collecting this data, interviewers may also ask respondents about the reasons why their households have been able to put away savings (or not), as this information will give context to the numerical figure. 5.8 Project objective: Improve educational access Educational indicators contain information about the status, performance, or quality of an educational system (Greaney & Kellaghan, 1996). The indicators used to evaluate program impact will vary based on whether the program objective is to improve school attendance or improve educational quality (Rodríguez, Sánchez, & Armenta, 2010). Regardless of the indicator used, it is important to collect information broken down by gender, as differences often exist between girls’ and boys’ school enrollment and achievement (Grant & Behrman, 2010). 5.8.1 Required indicator: Percent of eligible children attending school For the purposes of reporting to GMCR, “eligible children” should be defined as all children under the age of 18 living in households that are direct participants in the project. As differences often exist between girls’ and boys’ school enrollment (Grant & Behrman, 2010), and enrollment tends to decline with age, school attendance data should be stratified by sex and by age and school level, as shown in Table 5.9. Provide the usual grade range for primary, middle, and secondary school in the project country. The percent of children attending school is only a meaningful indicator when compared to baseline data, because as the project gains more participants (for example, in the case of scholarship projects), © 2012 Green Mountain Coffee Roasters, Inc. 44 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects the percent of eligible children attending school will likely remain constant, as these new eligible children will be scholarship recipients. Table 5.9. Categories for reporting school attendance Percent of eligible children attending school Primary school Middle school Secondary school Usual grade range K-5 grade 6-9 grade 10-12 grade Girls 92% 55% 44% Boys 95% 68% 37% Girls: Baseline 85% 33% 34% Boys: Baseline 90% 60% 33% 5.8.2 Optional indicator: Grade attainment Grade attainment refers to students being in the appropriate grade level for their age. This information can be collected through surveys of participant households by asking parents to list all of their children along with their ages and grade level in school. Be sure to ask whether each child is currently attending school as well, as some parents may report the last grade that their child completed without mentioning that the child is no longer in school. Report grade attainment by school level and sex, as in Table 5.7. Report two figures: the percent of children who are at the grade level appropriate for their age (as defined by the educational system incountry) and the percent of children who have progressed in grade level since the previous year. 5.8.3 Optional indicator: Percent of reproductive-age women in school In some contexts, girls are more likely than boys to leave school after the onset of adolescence (Biddlecom, Gregory, Lloyd, & Mensch, 2008). This may be due to a variety of factors, including increased domestic responsibilities, early marriage, early pregnancy, or harassment from teachers or male classmates. The percent of reproductive-age girls (between the ages of 10 and 18) in school is an indicator of how effective projects are in helping girls overcome the barriers to completing their education. 5.9 Project objective: Improve educational quality Projects aimed at improving educational quality generally focus on building the capacities of teachers. If your project aims to improve educational quality via teacher capacity building, use indicator 5.6.1 as a required indicator. Because it is difficult to measure changes in student learning as a result of teacher capacity building activities, particularly in schools that do not administer standardized tests, further indicators for this objective are optional. © 2012 Green Mountain Coffee Roasters, Inc. 45 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects 5.9.1 Optional indicator: Performance on end-of-year tests Programs aimed at improving the quality of education in schools may use scores on standardized tests to evaluate the improvement in learning at certain schools or among certain groups of students (Rodriguez et al., 2010). Not all countries or local educational ministries administer standardized tests every year, but most have some sort of criteria for advancement to the next grade. Average scores on standardized tests (or, in their absence, grade advancement) among project participants should be monitored from year to year to measure improvements in school performance. In the absence of baseline information, scores among project participants can also be compared to school or regional averages (if such data is available) to measure the impact of the project on school performance. 5.9.2 Optional indicator: Literacy rate Measurement of literacy rates is particularly applicable to adult education programs, and can also be used to assess the quality of primary and secondary education. The United Nations Educational, Scientific, and Cultural Organization defines literacy as “the ability to read and write, with understanding, a short simple sentence about one’s daily life” (Terryn). The National Center for Education Statistics defines literacy as “using printed and written information to function in society, to achieve one’s goals, and to develop one’s knowledge and potential” (Kirsch, 2001). Literacy assessment methods can be classified into school-based and household-based assessments. School-based assessments rely on in-classroom testing of students’ ability to read and write at grade level. Depending on the availability of results from these tests and the trustworthiness of school officials in reporting the results, this is the least costly way of obtaining literacy data because it does not require program staff to conduct literacy assessment directly. Such assessment methods are most appropriate for programs that work through or with schools. Reports to GMCR should include, at minimum, the percent of children who are reading and writing at grade level. Household-based assessments require literacy assessment by program staff (often in the home of the program participant), and are thus more time-consuming and expensive, but may be the only way to measure the success of literacy programs that are not school-based. Most household surveys used in developing countries elicit information on an individual’s literacy by asking the individual (or another person in the household) to offer their opinion on whether that individual is literate. Recently, literacy assessment has moved away from this method—which is thought to be quite inaccurate—to direct assessment of the cognitive skills associated with reading and writing (Schaffner, 2005). The simplest method of assessing “decoding” skills—which form the foundation for reading—is to have respondents read aloud a sentence written on a flash card. This sentence should be something understandable and universal across cultural contexts, such as “Parents love their children.” Care should be taken in developing, pre-testing, and translating the sentence to be used (Schaffner, 2005).While this method does not capture the spectrum of levels in literacy skills, it is the measure most comparable across contexts and thus we encourage its use as a minimum in assessing GMCR-funded projects where school© 2012 Green Mountain Coffee Roasters, Inc. 46 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects based assessment is not possible. More involved measures of literacy are also possible; a variety of example surveys are available in Schaffner (2005) to assess reading, writing, and numeric skills (which have recently begun to be included in literacy tests). 5.10 Project objective: Improve access to health services Health-related projects in coffee communities differ in their objectives. Some may target maternal and child health, others may deal with environmental health issues such as clean water and sanitation, while still others may prevent and treat specific diseases such as malaria, AIDS, or cancer. Methods of achieving those objectives also differ; some programs focus on education and preventative behaviors, while others screen for and treat disease. As such, indicators for evaluating impacts of health projects will differ according to the goals and methods of the project. Choose whichever of the two following indicators most closely matches project objectives. For health promotion activities, indicator 5.6.1 may also be used to measure uptake of preventative health behaviors. 5.10.1 Optional indicator: Treatment and resolution (acute conditions) Health projects that provide treatment for acute illnesses should measure the success of their efforts by the number of patients seen who were ultimately able to resolve their illness. This information should be reported as number of patients seeking treatment for acute illnesses, number of patients who received treatment, and number of patients whose illness was resolved. Also report the number of patients whose illness was not resolved due to the patient not returning for follow-up treatment and the number of patients whose illness was not resolved due to a difficult-to-treat condition. Care for patients with chronic or difficult-to-treat conditions should be evaluated using indicator 5.8.2. 5.10.2 Optional indicator: Detection, treatment, and loss to follow-up (chronic conditions) Health prevention work has several components. A population is screened for a particular health issue. The program then aims to provide treatment for those at risk for the health issue. Success of the project is then measured by the number of persons who receive treatment. For this indicator, report the number of people who received screening (these are considered direct participants), the number that were identified as needing treatment, the number of those identified that actually received the treatment, and the number that were lost to follow up. This may be reported by health issue if the project works with more than one health issue (Table 5.10). For each health issue, be sure to describe (in narrative form) what screening and treatment activities were conducted. This indicator may also be modified slightly to apply to prenatal care; the “identified as needing treatment” group would be pregnant women and the “received treatment” group would be pregnant women who returned to the clinic for prenatal care and birth (or received home visits). Table 5.10. Example reporting table for detection, treatment, and loss to follow-up Health issue Cervical cancer © 2012 Green Mountain Coffee Roasters, Inc. Vision screening 47 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Received screening 1000 1000 Identified as needing treatment 150 100 Received treatment 140 90 Lost to follow-up 10 10 5.10.3 Optional indicator: Retention of health workers Training of community health workers, whether in the form of advanced instruction for existing doctors or basic community health training for volunteer health promoters, is an important part of strengthening weak health systems (Rahman et al., 2010). However, it is sometimes difficult to retain health workers in community health programs. The first level of assessment of project impact is the retention of such workers. For this indicator, report the number of health workers who have received training or support from the project, and the number who are still (currently) providing health services to the community. This information may be stratified according to the health worker’s role in the project or the type of training they have received, as in Table 5.11. Table 5.11. Example reporting table for retention of health providers Type of health provider Clinic nurse Visiting health provider Health promoter Number who have received training or clinic assignment 15 11 26 Number continuing to provide care after 3 months Number continuing to provide care after 12 months 14 9 19 14 8 18 5.10.4 Optional indicator: Effectiveness of health workers The continued effectiveness of health workers can be evaluated in several ways. One method is through self-assessment, whereby health workers provide their own opinions of their skills, commitment, support, and tools. Other methods include external assessment of the competency of health workers in performing certain skills, and measures of whether health workers continue to use the skills that they learned through the project. This indicator is comprised of three parts: self-perception, competency, and use of skills. If you choose to use effectiveness of health providers as an indicator, select two of these three parts to include. For projects with large numbers of health workers (over 25 workers), not all health workers must be evaluated. Use the sample size guidelines in section 2.1.2. © 2012 Green Mountain Coffee Roasters, Inc. 48 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Part 1: Self-perception A questionnaire, such shown in Table 5.11, can be used for community health providers to rate their own sense of knowledge, capacity, and enthusiasm (Kim et al., 2009). Table 5.12 is merely an example, and is specific to community health promoters; the questionnaire should be modified for use with clinicians and health providers, who may be asked to report on their own perceived competency in particular skills (e.g. screening for cervical cancer or giving vaccinations). Further explanation of the items in the example questionnaire can be found in Woodard (2004). For reporting to GMCR, report the average score of health workers on each item of the questionnaire that you use for assessing selfperception. © 2012 Green Mountain Coffee Roasters, Inc. 49 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Table 5.12. Example questionnaire for evaluating the self-perception of health workers (Woodard, 2004) Knowledge I have a holistic understanding of health and its determinants. I understand the fundamental principles of (HIV prevention, prenatal care, nutrition, etc.). I am familiar with a variety of strategies for health promotion. I am familiar with the conditions and cultures of the populations with whom I work. Skills I am able to effectively plan, implement, and evaluate health promotion. I communicate effectively with diverse audiences, using a variety of means. I work well with others, in a range of roles and contexts. I systematically gather and use evidence to guide my practice. I am able to build the capacity of communities and organizations with whom I work. I am strategic and selective in my practice. Commitment I have energy and persistence in my work. I value empowerment, participation, and respect. I learn from my experiences, and from those of others. I am confident in my abilities. I feel that my patients and my community respect my skills and knowledge. Resources I have adequate time to engage in health promotion practice. I have the infrastructure and tools that I need to practice health promotion. I have supportive managers, colleagues, and allies with whom to work. I can access adequate financial resources for my health promotion practice. © 2012 Green Mountain Coffee Roasters, Inc. Strongly agree Agree Disagree Strongly disagree (circle one) 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 1 2 2 3 3 4 4 1 2 3 4 1 2 3 4 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 50 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Part 2: Competency Measuring competency can be relevant both for health promoters and for clinical health workers. The example described here is specific to assessing the skills of clinical health workers, but could also be adapted to use with health promoters. The first step in competency assessment is to establish the most important skills and competencies in each area of care that is to be assessed. This list may encompass all of the areas in which the health worker is expected to provide care, or only the areas in which your organization has provided training and hopes to see improvement. Table 5.13. Example competency standards Area of care Gastrointestinal illnesses Skills Correctly applies diagnostic criteria for gastrointestinal illnesses Screens for dehydration Can administer rehydration treatment Immunization Knowledge of the proper age, site, and precautions and contraindications Prepares and administers immunizations correctly Wound care Practices aseptic technique Screens for fever or infection Properly applies or changes wound dressings Next, a method of assessment should be selected. Two common methods are: (1) a job sample, whereby the assessor observes the health worker treating an actual patient and evaluates the health worker’s performance, and (2) a job simulation, in which the assessor observes and evaluates the health worker’s performance treating a standardized client (a healthy person trained to provide a presentation of an actual patient case) or performing clinical tasks at a set of rotations (Kak et al. 2001). Both of these methods have their advantages and drawbacks. The job simulation method allows standardization of assessment and can be performed at any time without waiting for a patient with a particular complaint. This may be important for assessing skills that may be used rarely or only in emergency situations. However, the job simulation method may not accurately replicate clinical conditions, and requires training individuals to act as standardized patients or setting up situations in which to observe health workers using their skills. It also requires health workers to take time away from seeing actual patients. The job sample method has the advantages of allowing the assessor to observe the health worker in a real patient situation and requiring time investment in set-up and assessment, but also requires waiting for a clinical situation that accommodates testing a particular skill. Also, the difficulty of patient cases varies, and a single observation may not be sufficient to accurately assess competency (Kak et al. 2001). © 2012 Green Mountain Coffee Roasters, Inc. 51 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Choose the method that is most appropriate to the area of care being evaluated, most culturally appropriate for the area, and most feasible given the resources of your organization. Different areas of care may be assessed using different methods. Lastly, the assessment tool must be designed so as to allow conversion to a numerical score. The clearest and most objective way of doing this is to design the assessment as a checklist of behaviors that the assessor will determine to be at or below standard (Table 5.14). These should be closely linked to the competency standards that your organization has established, but the listed skills should be more specific such that, collectively, they describe the competent performance of that area of care in enough detail that two different supervisors observing the same health worker would come to the same conclusion about the health worker’s level of competency. The rating score is the percentage of skills performed correctly (at standard). Table 5.14. Example checklist for competency assessment Area of care Gastrointestinal illnesses Skills 1. Asks patient or guardian what symptoms are present 2. Takes patient’s temperature to determine if fever is present Takes patient’s vital signs 3. 4. 5. 6. Score Vaccine administration √ √ Checks for signs of dehydration: decreased frequency of urination, concreted urine, dry mouth or tongue, sunken eyes, skin does not return to normal when pinched Correctly determines if rehydration therapy is necessary √ Prescribes antibiotics or de-worming medication if appropriate √ 5 / 6 1. Knows correct storage and handling of vaccine serums √ 5 √ 1 √ 2. Prepares vaccine correctly (including reconstitution) 3. Double-checks: correct client, correct drug, correct dose √ 4. √ 6. Demonstrates the age-appropriate injection sites and proper client positioning used for immunization Chooses the correct needle length and gauge for the age and size of the client Prepares the injection site correctly 7. Uses appropriate technique for immunization √ 8. Disposes of needle correctly √ 9. Documents immunizations correctly √ 5. Score At standard Below standard (check one) √ 6 / 9 © 2012 Green Mountain Coffee Roasters, Inc. √ √ 6 3 52 GMCR Monitoring and Evaluation 5 Quantitative Impact Indicators Guide for Supply Chain Outreach Funded Projects Competency assessment may be performed by peers of the health worker, supervisors, trainers, or outside observers (such as U.S.-based staff). In general, the assessor should have some expertise in the area of care to be assessed and have many opportunities to observe the health worker. The advantage of using peers or supervisors is that they have more opportunities to observe performance, but they may also have some bias if they have a personal relationship with the individual being assessed. As with choosing a method of assessment, choose the type of assessor most appropriate for the situation and the resources of your organization. For reporting to GMCR, include a description of the assessment method used, a table of competency standards, and the mean health worker score by area of care. Part 3: Use of skills A third measure of health worker effectiveness, and a good supplement to self-assessment and competency assessment, is how frequently an individual health worker continues to use the skills that he or she learned through training provided by your organization. This may be assessed either through self-report by health workers or through observation of health workers by supervisors. Identify the list of skills or activities that your training program promotes (for example, eye exams or cervical cancer screenings) and report the number of such activities performed per health worker per month. © 2012 Green Mountain Coffee Roasters, Inc. 53 GMCR Monitoring and Evaluation 6 Guidelines for reporting Guide for Supply Chain Outreach Funded Projects 6. Guidelines for Reporting © 2012 Green Mountain Coffee Roasters, Inc. 54 GMCR Monitoring and Evaluation 6 Guidelines for reporting Guide for Supply Chain Outreach Funded Projects Nonprofit partners should provide two reports to Green Mountain Coffee Roasters each year: a mid-year “monitoring” report and a year-end “evaluation” report. The mid-year monitoring report should be relatively brief and contain an outline of project objectives, notable activities completed during the first six months of the year, and numerical figures for each of the quantitative output indicators (sections II, IV, and V, described below). Year-end reports should be more comprehensive and include the sections described below. Beginning in early 2012, report submission will be in online form on the GMCR website. I. Executive summary In a one-page summary, describe the project objectives and summarize the activities and impacts of the past year. Describe any unusual events that affected the project. II. Introduction Provide a summary of the grant that you received from GMCR, including amount, duration, objectives, and geographic area. Be very clear in describing the project objectives; the objectives should describe what impacts your organization expects the project to have, not just the activities that you plan to carry out. III. Background and context What is the socio-political and cultural environment in which the project operates? What environmental factors affect the project? How is the project affected by economic or security conditions within the country? IV. Methods Describe the methods that were used for collecting information for monitoring and evaluation. How many people were interviewed? How many focus groups were held? Who conducted monitoring and evaluation activities? V. Activities and outputs Summarize, in narrative form, the activities that the project carried out in the past year. Also include results for the output indicators listed in section 3.1. These should be presented in table form (see Table 3.2 for an example)with accompanying text describing how your project defined direct and indirect participants and what items you included in the direct investment indicators. . If your project did not meet your projected targets for the year, describe the challenges that prevented you from meeting your targets. Also describe activities or outputs that were not captured by the required indicators. VI. Quantitative impacts Explain what impact indicators you used to evaluate each of your project objectives. Present the current status of these indicators, the change from the past year, and the change since baseline in one © 2012 Green Mountain Coffee Roasters, Inc. 55 GMCR Monitoring and Evaluation 6 Guidelines for reporting Guide for Supply Chain Outreach Funded Projects or more tables.. Also explain how your project measured these indicators. For example, if using Effectiveness of Health Workers as an indicator, it would be appropriate to include the self-evaluation questionnaire and the competency standards that were used to measure effectiveness. As with output indicators, include a description of any challenges that prevented you from meeting your targets or from improving since the previous year, as well as any impacts of the project not reflected in the indicators. VII. Most significant changes in the past year Please include the three Most Significant Change stories from the past year. Why were these stories selected? Use the format shown in Appendix 1. Also briefly outline the process that was used to select the stories. In addition to the Most Significant Change stories, please include any other project achievements that cannot be captured by quantitative indicators. For example, has advocacy by your project staff led to a more reliable medicine supply in local clinics, or more agricultural extension assistance in the program area? VIII. Lessons learned and future directions Describe what was learned from the evaluation. How did results from qualitative evaluation reinforce or contradict the quantitative results? How will the results from this evaluation affect future activities planned by your organization? Overall, did the project meet its goals? What was effective, and what will change? IX. Financial report Include the budget you provided in your original proposal and provide details of your expenditures to date with a budget narrative. In some cases, this financial report will have more detailed line items than what was available at grant application, but it should not be less detailed than your original budget. Provide a brief explanation for any over or under-spending when the variance is 15% or greater. X. Photos GMCR welcomes the inclusion of photos with your M&E report. Please keep in mind that your grant contract gives us your permission to use photographs, logos, published/printed information, and any other materials you supply, without further notice, in press releases and/or publications. Please do not furnish any photos of which your organization does not have ownership or would not like GMCR to use in press releases and/or publications. © 2012 Green Mountain Coffee Roasters, Inc. 56 GMCR Monitoring and Evaluation 7 References and further reading Guide for Supply Chain Outreach Funded Projects 7. References and further reading © 2012 Green Mountain Coffee Roasters, Inc. 57 GMCR Monitoring and Evaluation 7 References and further reading Guide for Supply Chain Outreach Funded Projects Arimond, M., & Ruel, M. T. (2004). Dietary diversity is associated with child nutritional status: Evidence from 11 demographic and health surveys. Journal of Nutrition, 134 (10), 2579-2585. Baker, J. L. (2000). Evaluating the impact of development projects on poverty: A handbook for practitioners. Washington D.C.: The World Bank. Available from http://siteresources.worldbank.org/INTISPMA/Resources/handbook.pdf. Biddlecom, A., Gregory, R., Lloyd, C. B., & Mensch, B. S. (2008). Associations Between Premarital Sex and Leaving School in Four Sub-Saharan African Countries. Studies in Family Planning, 39 (4), 337-350. Bilinsky, P., & Swindale, A. (2007). Months of adequate household food provisioning (MAHFP) for measurement of household food access: Indicator guide. Washington D.C.: Food and Nutrition Technical Assistance Project, Academy for Educational Development. Available from www.fantaproject.org/downloads/pdfs/MAHFP_Jun07.pdf. Bunch, R. (2000). Two ears of corn: A guide to people-centered agricultural improvement (5th ed.). Oklahoma City, OK: World Neighbors. Butler, L. M., Dephelps, C., & Howell, R. E. (1995). Focus groups: A tool for understanding community perceptions and experiences. Pullman, Washington: Washington State University. Case, A., & Deaton, A. (1999). School Inputs and Educational Outcomes in South Africa. The Quarterly Journal of Economics, 114 (3), 1047-1084. Coates, J., Frongillo, E. A., Rogers, B. L., Webb, P., Wilde, P. E., & Houser, R. (2006). Commonalities in the experience of household food insecurity across cultures: What are measures missing? Journal of Nutrition, 136(5), 1438-1448. Cogill, B. (2003). Anthropometric measurement indicators guide. Washington D.C.: Food and Nutrition Technical Assistance Project, Academy for Educational Development. Available from www.fantaproject.org/publications/anthropom.shtml. Drescher, L.S., Thiele, S., Mensink, G.B.M., 2007. A new index to measure healthy food diversity better reflects a healthy diet than traditional measures. Journal of Nutrition, 137, 647-651. Davies, R. and Dart, J. (2005). The ‘Most Significant Change’ (MSC) Technique: A guide to its use. Available from www.mande.co.uk/docs/MSCGuide.pdf. Dunn, E. (1999). Microfinance clients in Lima, Peru: Baseline report for AIMS core impact assessment. Washington, D.C.: Management Systems International. Available from pdf.usaid.gov/pdf_docs/Pnacg045.pdf. Dytham, C. (2003). Choosing and using statistics: A biologist's guide. Malden, MA: Blackwell Publishing. © 2012 Green Mountain Coffee Roasters, Inc. 58 GMCR Monitoring and Evaluation 7 References and further reading Guide for Supply Chain Outreach Funded Projects Estrella, M. and Gaventa, J. (1998). Who counts reality? Participatory monitoring and evaluation: A literature review, Working Paper 70. Brighton, UK: Institute of Development Studies. Flick, U. (Ed.). (2007). Doing Interviews. Thousand Oaks, CA: Sage Publications. Floyd J. Fowler, J. (1995). Improving Survey Questions. Thousand Oaks, CA: Sage Publications. Fretheim, A., Oxman, A. D., Lavis, J. N., & Lewin, S. (2009). SUPPORT Tools for evidence-informed policymaking in health 18: Planning monitoring and evaluation of policies. Health Research Policy and Systems, 7 (1). Green Mountain Coffee Roasters (2008). Brewing a better world voices: Green Mountain Coffee Roasters, Inc. corporate social responsibility report. Waterbury, VT. Gotelli, N. J., & Ellison, A. M. (2004). A primer of ecological statistics. Sunderland, MA: Sinaur Associates. Grant, M. J., & Behrman, J. R. (2010). Gender gaps in educational attainment in less developed countries. Population and Development Review, 36 (1), 71-89. Greaney, V. & Kellaghan, T. (1996). Monitoring the learning outcomes of education systems. Directions in development. Washington, D.C.: The World Bank. Hyman, E. L., & Dearden, K. (1998). Comprehensive impact assessment systems for NGO microenterprise development programs. World Development, 26 (2), 261-276. Kak, N., Burkhalter, B., & Cooper, M. (2001). Measuring the competence of healthcare providers. Bethesda, MD: U.S. Agency for International Development (USAID). Kim, J. M., Koh, K. W., Oak, C. H., Jung, W. H., Kim, S. H., & Park, D. H. (2009). Assessment of village health worker training program in Tuguegarao, Philippine. Journal of Preventative Medicine and Public Health, 42 (6), 377-385. Kirsch, I. (2001). The International Adult Literacy Survey (IALS): Understand what was measured. Princeton, NJ: Education Testing Service, Statistics and Research Division. Available from: http://devdata.worldbank.org/phrd/imp_data/04_FRAMEWORK_ALL_Prose%20and%20Document %20Framework.pdf. Krueger, R. A. (1994). Focus groups: A practical guide for applied research (2nd ed.). Thousand Oaks, CA: Sage Publications, Inc. Leech, B. L. (2002). Asking questions: Techniques for semistructured interviews. Political Science & Politics, 35 (4), 665-668. © 2012 Green Mountain Coffee Roasters, Inc. 59 GMCR Monitoring and Evaluation 7 References and further reading Guide for Supply Chain Outreach Funded Projects Mathie, A., & Foster, M. Participatory monitoring and evaluation: A manual for village organizers. Antigonish, Canada: Coady International Institute, St. Francis Xavier University. Available from www.coady.stfx.ca/tinroom/assets/file/resources/abcd/SEWA%20PME%20Manual.pdf. Maxwell, D., Watkins, B., Wheeler, R., & Collins, G. (2003). The coping strategies index: A tool for rapidly measuring food security and the impact of food aid programs in emergencies. Paper presented at the FAO international workshop on "Food security in complex emergencies: building policy frameworks to address longer-term programming challenges". Tivoli, Italy: Food and Agriculture Organization of the United Nations. Available from home.wfp.org/stellent/groups/public/documents/manual_guide_proced/wfp211058.pdf. Maxwell, D., Caldwell, R., & Langworthy, M. (2008). Measuring food insecurity: Can an indicator based on localized coping behaviors be used to compare across contexts? Food Policy, 33 (6), 533-540. Oxfam. Oxfam GB Evaluation www.oxfam.org.uk/resources/evaluations/index.html Guidelines. Available from Rabiee, F. (2004). Focus-group interview and data analysis. Proceedings of the Nutrition Society, 63 (04), 655-660. Rahman, S. M., Ali, N. A., Jennings, L., Seraji, M. H. R., Mannan, I., Shah, R., et al. (2010). Factors affecting recruitment and retention of community health workers in a newborn care intervention in Bangladesh. Human Resources for Health, 8 (12). Rodríguez, C., Sánchez, F., & Armenta, A. (2010). Do interventions at school level improve educational outcomes? Evidence from a rural program in Colombia. World Development, 38 (3), 415-428. Schaffner, J. (2005). Measuring literacy in developing country household surveys: issues and evidence: Paper commissioned for the Education for All Global Monitoring Report 2006, Literacy for Life of the United Nations Educational, Scientific, and Cultural Organization. Available from http://unesdoc.unesco.org/images/0014/001462/146285e.pdf. Shah, M. K., Kambou, S. D., Goparaju, L., Adams, M. K., & Matarazzo, J. M. (2004). Participatory monitoring and evaluation of community- and faith-based programs: A step-by-step guide for people who want to make HIV and AIDS services and activities more effective in their community. Washington, D.C.: CORE Initiative, USAID. Available from www.coreinitiative.org/Resources/Publications/PME_2nd/index.php. Stewart, D. W., Shamdasani, P. N., & Hook, D. W. (2007). Focus Groups: Theory and Practice. Thousand Oaks, CA: Sage Publications. © 2012 Green Mountain Coffee Roasters, Inc. 60 GMCR Monitoring and Evaluation 7 References and further reading Guide for Supply Chain Outreach Funded Projects Svedburg, P. (2000). Poverty and undernutrition: Theory, measurement, and policy. New York: Oxford Press. Swindale, A., & Bilinsky, P. (2006). Household dietary diversity score for measurement of household food access: Indicator guide (v. 2). Washington D.C.: Food and Nutrition Technical Assistance Project, Academy for Educational Development. Available from www.fantaproject.org/publications/hdds_mahfp.shtml. Terryn, B. Measuring Literacy in Developing Countries from an International Perspective. Montreal: UNESCO Institute for Statistics. Available from http://www.stat.auckland.ac.nz/~iase/publications/3/TerrynI68.pdf. Woodard, G. B. (2004). Health promotion capacity checklists: A workbook for individual, organizational, and environmental assessment. Saskatoon, Canada: Prairie Region Health Promotion Research Center, University of Saskatchewan. Available from www.prhprc.usask.ca/publications/finalworkbook.pdf. World Health Organization (2006). The WHO www.who.int/childgrowth/standards/en/. © 2012 Green Mountain Coffee Roasters, Inc. child growth standards. Available from 61 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices Appendix 1: Sample Most Significant Change story collection format Below is an example of a Most Significant Change story from an organization called Osi Tanata. Adapted from Davies & Dart (2005). Appendix 2: Osi Tanata Most Significant Change Story Collection Sheet Significant Change Story Contact Details Do you the storyteller: • want to have your name on the story? (check one) Yes No • consent to us using your story for publication? (check one) Yes No Name of person recording story: Wilson Kabui Name of storyteller*: Sebastin Kakau *Leave blank if the storyteller wishes to remain anonymous Project: Organic project – cycle 3 Role of storyteller as a participant: Male gardening traineeLocation: Piva, Papua New Guinea Date of recording: 23th of March, 2010 When did it happen? Over the last year Title of story: “Growing big” Why was this story selected? The story teller transferred learned skills to his community. Tell me how you (the storyteller) first became involved with Osi Tanata, and what your current involvement is: I used to be a member of a community project. But I Ieft the community project in anticipation of disputes that might occur within the community project. However, upon hearing that Osi Tanata was giving training to grass roots, I attended some of the Osi Tanata training of project management and book keeping and TOT. © 2012 Green Mountain Coffee Roasters, Inc. 62 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices From your point of view, describe the most significant change that has resulted from your involvement with Osi Tanata (training/support or funding). After the training I went back to my village and mobilized my family members to venture into organic gardening. I decided to set up my own family project on organic gardening. Despite not having funding from any agency I ventured into setting up this small project with only the knowledge that I got from Osi Tanata. We set up our organic garden growing cabbages, capsicums, greens, tomatoes, aibika, chillies and other things. Currently I am thankful for what I learned from Osi Tanata, and am using it. Today my project is progressing well. We have sold many of their produces from their organic farm. For example, for a bed of cabbage, he is getting around K100. Now they have spent the money to buy clothes and many other basic needs. Apart from generating income the families and the surrounding villages have enough surplus to feed their family and others. Also some of the money is being used to start other projects such as a trade store. Why is this significant to you? It is significant to me because at first I had no knowledge to run a project. Today I have a good project running and the income from this project is being used to sustain the livelihood of my family. © 2012 Green Mountain Coffee Roasters, Inc. 63 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices Appendix 2: Example facilitation guide for MSC story selection Adapted from Davies & Dart (2005). The facilitator writes all the titles of the stories on a whiteboard, leaving a space next to each story for comments. Title Comments My life is getting better Strong, written by a project participant, but incomplete, story not finished Feeling empowered Moving story, beginning middle and end. Attribution to project is questionable. Great story, not sure if it is about the project. Better decisions for the Good solid story. Heard many times before. Small change family yet crucial. Not sure about the dates mentioned. Now I understand Okay, not enough information to really understand what is going on. 1. The facilitator invites people from the selection group to read all of the stories out loud. After each story, the facilitator asks: What is this story really about? What is our opinion of the story? 2. The facilitator writes any comments next to the title on the white board, as above. 3. When all the stories have been read out loud, the facilitator asks people to vote for the story that they find most significant. Voting can be done by a show of hands. 4. When the votes have been cast, if there is not a consensus, the facilitator encourages participants to discuss why they chose the story that they chose. Ask questions such as: Why did you choose this story above all the other stories? But some of you chose a different story—can you explain why you didn’t choose this story? What do you think of the stories in general? 5. Next to each story, the facilitator makes notes of the reasons why they were and were not selected. 6. Once everyone has heard why certain stories were voted for above others, the facilitator may call a second vote. This time there may be consensus. However, the stories need not be chosen by consensus. A majority vote may be used, as long as the reasons for choosing the stories are documented. © 2012 Green Mountain Coffee Roasters, Inc. 64 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices Appendix 3: Example evaluation report to GMCR This is a mock report adapted from actual reports submitted to GMCR in the past year, and includes some real data and some fabricated data presented here for illustrative purposes. I. Executive Summary II. Introduction In 2010, Health Care NGO received a one-year grant from GMCR in the amount of $100,000 to continue health promotion, health care, and poverty alleviation activities in Chiapas, Mexico. The objectives of this project are to improve access to health services for the 20 communities in southern Chiapas where Health Care NGO works… III. Background and context The residents of the southern Mexican state of Chiapas, including millions of indigenous Maya, have long struggled with poverty, political violence, and dismal health conditions. Chiapas is burdened with extremely high rates of maternal mortality, infant mortality, and tuberculosis when compared to other states in Mexico. Our work aims to provide a more reliable, community-based alternative by training and employing local community health promoters, called promotores…. Health Care NGO was established in 1985 by a small group of Mexican health promoters. They initially worked with Guatemalan refugee communities in the Chiapas border region, and later expanded their work to other marginalized people in Chiapas. Health Care NGO believes that "a life of dignity" is a human right. This includes a strong public health system that responds to the most pressing health needs of the population, and access to high quality health care… Since 1989, Partner NGO has collaborated with Health Care NGO to improve medical infrastructure in the region and to recruit and train hundreds of promotores. Over the past two decades, Health Care NGO has partnered with dozens of indigenous and rural communities throughout Chiapas to develop local health capacity. Recent work has focused on a network of communities in the area of Huitiupan in the highlands and in the area of Amatan. Health Care NGO is dedicated to helping communities build self-sufficiency and counts many successful community health groups throughout Chiapas among its "alumni”… With support from Green Mountain Coffee Roasters, Health Care NGO is deepening a longstanding partnership with a network of promotores living in more than 20 isolated farming communities in the Sierra Madre Mountains of southern Chiapas. Faced with treacherous roads and a lack of communications infrastructure, local families are frequently unable to afford transportation to government or private health care facilities, let alone the cost of the consults and medicine. With physician support, Community Health Promoters provide unprecedented access to treatment as well as © 2012 Green Mountain Coffee Roasters, Inc. 65 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices prevention information in their own communities at almost no cost. They are also able to provide crucial follow-up for diseases such as diabetes, epilepsy, and tuberculosis. IV. Methods In addition to output indicators, we assessed the impacts of our activities using indicators 5.10.1, 5.10.2 and 5.10.4 from GMCR’s Monitoring and Evaluation Guide. Monitoring and evaluation activities were carried out by physicians and health promoter training staff in the communities of Amatan, Huituipan, and Siltipec. Treatment and resolution of acute conditions (indicator 5.10.1) and detection, treatment, and loss to follow-up of chronic conditions (indicator 5.10.2) were tracked by physicians as part of their record-keeping activities. Effectiveness of health workers (indicator 5.10.4) was evaluated by one health promoter trainer in each community (three trainers total). As Health Care NGO has a large network of active health promoters, these three trainers interviewed a sample of 20-21 health promoters in each community for a total of 62 promoters. Most Significant Change stories were collected during 6 of these interviews and from interviews with 4 patients treated by Health Care NGO staff or volunteers. Selection of the three most significant stories was conducted by a panel of 6 physicians and trainers representing all three communities. V. Activities and outputs 1. Participants Health Care NGO defines direct participants as individuals who have either participated in training events or received health care (at clinics or during field visits). In the past year, Health Care NGO trained 76 community health promoters, had 154 women participate in women’s groups, and saw 212 patients for health issues, for a total of 442 direct participants. 2. Capacity building activities Health Care NGO trained 76 health promoters in the past year: 16 in Amatan, 40 in Huitiupan, and 20 in Siltepec. Health promoter trainings are 8-hour workshops that cover diagnosis and treatment of common illnesses and injuries. Health Care NGO also held 26 women’s group meetings in the Siltepec area. Women’s groups are small groups of women that meet to discuss health and family issues. Type of training Health promoter training Women’s group meeting Number of people per training 7-20 8-10 Length (hours) of each training 8 1 Number of trainings 7 26 3. Direct Investments The majority of Health Care NGO’s direct investments are in the form of health and medical supplies to community health promoters. These are disbursed in the form of basic medical kits. Health Care NGO also provides medication for chronic illnesses without charge to patients. In the © 2012 Green Mountain Coffee Roasters, Inc. 66 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices past year, Partner NGO also purchased blood sugar monitors and blood pressure cuffs for all Health Care NGO health promoters. VI. Description Number of units Total value Basic medical kits Medication for asthma, diabetes, epilepsy, and hypertension Blood sugar monitors Blood pressure cuffs 76 42 monthly prescriptions $5,400 $65,520 200 200 $12,600 $10,820 Quantitative impacts 1. Detection and resolution of acute conditions Health Care NGO physicians and community health promoters saw 110 patients seeking treatment for acute health conditions over the past year. Of these patients, all 108 received initial treatment. Two did not return for treatment. Of the 108 that received treatment, 97 had their illness resolved. Five patients did not return for follow-up treatment and Health Care NGO was unable to determine if their illness was resolved. Six patients seeking treatment for acute illness were diagnosed with a chronic illness and therefore their illness was not immediately resolved. 2. Detection, treatment, and loss to follow-up Health Care NGO conducts screenings for asthma, diabetes, and hypertension. Patients may also be diagnosed with these or other chronic illnesses when they receive visits from a health worker for other health complaints. Health issue Asthma Hypertension Diabetes Epilepsy Received screening 125 525 103 (no regular screening) Identified as needing treatment 42 38 12 10 Received treatment 35 23 7 10 Lost to follow-up 7 15 5 0 Overall, 64% of patients identified as needing treatment for a chronic health issue received the needed treatment. This is an improvement over 2009 when 57% of identified patients received © 2012 Green Mountain Coffee Roasters, Inc. 67 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices treatment. A baseline study conducted prior to Health Care NGO’s work in Chiapas indicated that only 5% of patients with likely chronic health issues received treatment, thus 64% is a substantial improvement over baseline. 3. Effectiveness of health workers Health Care NGO used parts 1 and 3 of indicator 5.10.4 to measure the effectiveness of community health promoters. Part 2 (competency assessment) was not feasible because health promoters work independently and are generally not under the supervision of physicians. The questionnaire that Health Care NGO used to measure self-perception is shown below. NGO trainers surveyed 62 community health promoters who were selected randomly from the pool of health promoters in the three communities where the project works. Question 1 2 3 4 5 6 7 8 9 Knowledge I have a holistic understanding of health and its determinants. I understand the fundamental principles of prevention and treatment. I am familiar with a variety of strategies for health promotion. I am familiar with the conditions and cultures of the populations with whom I work. Skills I am able to effectively plan, implement, and evaluate health promotion. I communicate effectively with diverse audiences, using a variety of means. I work well with others, in a range of roles and contexts. I systematically gather and use evidence to guide my practice. I am able to build the capacity of communities and organizations with whom I work. Strongly Disagree (1) Disagree (2) Agree (3) Strongly Agree (4) No Answer No. No. No. No. No. % % % % 3 4 2 3 16 20 6 8 2 3 6 8 12 16 6 8 2 3 7 9 14 19 4 5 2 2 2 2 9 11 12 15 2 3 7 9 12 16 6 8 3 4 2 3 13 19 6 9 4 5 7 9 6 8 10 13 1 1 6 8 10 14 7 10 2 3 8 13 10 17 3 5 © 2012 Green Mountain Coffee Roasters, Inc. Average % 0 2.9 1 2.8 0 2.7 2 3.2 0 2.8 4 2.9 0 2.8 3 4 3.0 4 7 2.6 1 2 3 68 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices I am strategic and selective 10 in my practice. 11 12 13 1 Commitment I have energy and persistence in my work. I value empowerment, participation, and respect. I learn from my experiences, and from those of others. 16 17 18 19 3 13 13 13 13 2 2 3.3 0 4 5 13 16 9 11 1 1 3.2 0 2 2 9 10 14 16 2 2 3.5 0 10 10 17 17 0 3.6 0 3 4 11 15 9 12 4 5 3.3 0 1 1 13 17 9 12 4 5 3.3 1 1 5 6 12 15 8 10 1 1 3.0 3 4 7 10 12 17 4 6 1 1 2.7 2 2 3 4 11 14 10 12 1 1 3.1 2 3 7 9 10 13 8 10 0 2.9 I feel that my patients and my community respect my skills and knowledge. Resources I have adequate time to engage in health promotion practice. I have the infrastructure and tools that I need to practice health promotion. I have supportive managers, colleagues, and allies with whom to work. I can access adequate financial resources for my health promotion practice. 3 0 14 I am confident in my abilities. 15 1 On average, Health Care NGO health promoters agreed with most statements on the self-perception questionnaire tool. The area in which health promoters felt the strongest was their capacity to learn from their own experiences and those of others, which indicates that health promoters are likely to become more effective in their work over time. Health promoters felt weakest in their ability to build capacity in their communities and in their access to tools and infrastructure for their health promotion practice indicating that these are areas where Health Care NGO should focus its efforts so that health promoters can work more effectively. Use of skills (part 3 of the health worker effectiveness indicator) was measured by self-report of the 62 health promoters interviewed about their self-perception. Health Care NGO asked these health promoters how often in the past year they used the six key skills taught in health promotion trainings (shown below). Any interaction with a patient that involved the skill was counted as an incidence of use. On average, health promoters reported 11 total patient interactions per year. © 2012 Green Mountain Coffee Roasters, Inc. 69 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Skill 1 Prenatal monitoring and care Appendices Incidences of use in the past year Min Max Average 2 7 9 Care for childhood diarrhea (including 2 rehydration therapy) 3 4 5 6 Promotion of hygiene (hand washing, food preparation) Asthma diagnosis and/or care Tuberculosis diagnosis and/or care Hypertension diagnosis and/or care 1 5 3 7 0 0 0 16 6 8 3 9 4 2 1 Health Care NGO was pleased with the results from this evaluation. Health promoters are using their skills with sufficient frequency to be effective in their communities and to improve their level of care. VII. Most Significant Change stories Story 1 Project: Health Promoter Training Role of storyteller: Women’s group participant and wife of health promoter Location: Matazano Date of recording: July 13, 2011 When did it happen? Over the past year Title of story: “Now I say what I want to say” What changes have you seen in your life from being married to a Health Promoter? It’s changed, the truth is that we didn’t have an understanding. Now he lets me go out, and when I return he doesn’t scold me, but on the contrary, we sit down and talk about what happened. Before I didn’t leave the house, out of fear, my husband didn’t let me go to meetings, and if I did he’d be angry. Now he supports me so that I don’t miss any trainings. In the meetings or trainings you hear a lot of great things. I tell other women that we get together so that we can share with one another. When I go to the meetings, on returning I tell them about what we talked about, about decision making. It would be really great if both men and women participated. Now that [my husband] washes his own dishes and clothes, people say that I order him around and that he isn’t in charge and is a pushover. Do people trust in the two of you? I would say that some people trust us, above all women trust me as another woman. My husband shares with me what he learns. They already trust him because he calls town meetings, and people attend. He’s now the Municipal Agent, and has also fulfilled other roles in the community. Here © 2012 Green Mountain Coffee Roasters, Inc. 70 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices people are ashamed to talk about their problems, most of all a woman to a man. I like learning about childbirth, and I’ve tried to attend several pregnant women- my mother knows about childbirth- I still have many doubts and this helps me to learn. I began as a health promotora but I stopped attending trainings after I had my baby because it was difficult to continue. You mentioned you were embarrassed? Of what? Yes, I was embarrassed to even eat in front of the teacher, now I’m no longer timid and I have talked with many other women about this change. Do people seek you both out for health care? People seek me out a great deal because I know about medicinal plants, how to give them to children. I feel that I see more clearly, I thought that people who know more are better than us, but I’ve learned that no one is better than anyone else. I changed my way of participating, before I was afraid to speak, and now I’m not, I say what I want to say. How do you feel about these changes? I feel happy with these changes, for example, before when I would leave, when I came back I’d get scolded, but not anymore. Now my husband receives me happily and we talk about what happened when I was out, and this makes me feel happy. We thank you because if you hadn’t come we would have continued on like before. I don’t like the machismo in the community, for example there is a woman who wants to participate and her husband hits her if she does, he tells her that she mustn’t go and that the workshops are worthless. Story 2 Project: Human Rights Training Role of storyteller: Community member and human rights promoter; husband of community health promotora Location: Town of Capitan Luis A. Vidal Date of recording: May 4, 2011 When did it happen? Over the past year Title of story: “I now believe I have the capacity” What changes have you seen from your training? A very interesting change, because the communities accepted my participation, and they created groups to defend our human rights. When I began to speak out, there were confrontations when I tried to have a dialogue. This process has helped me have greater confidence in myself, and in my human rights knowledge. Now I can’t be easily manipulated because I have this knowledge. What changes have you seen in your family? © 2012 Green Mountain Coffee Roasters, Inc. 71 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices I’ve come to understand the importance of education, within my family there is greater trust, greater security, acceptance, with what we have, with what we do without, we help one another. When she [my wife] or I go out to a meeting, the other stays to take care of the family. Changes… greater understanding, better management of money. To acknowledge our reality, it’s been a constant struggle to obtain our necessities. Based on my experience the reality we are living is bad, above all in relation to human rights. That is why I’ve shared the knowledge and experiences that I’ve learned to try to find a way to change our lives. I now believe I have the capacity to overcome. What changes have you seen in yourself? Not with everybody, but with many people I’ve gained their trust, we talk, we relate, are friends, they ask me for help. My work is mostly with children, and the people know my work and recognize me as a decent person. What changes have you seen in your wife since she has become a health promoter? She speaks up more, she does things more calmly, and she understands my work and my trips [to trainings]. Before there were a lot of arguments, and now we support one another. Maybe she still needs to say her piece more, and participate more. Having allied ourselves with other organizations like Health Care NGO, your involvement has been important in these changes. We need to ally ourselves with others more in order to have greater strength. Story 3 Project: Health Promoter Training Role of storyteller: Health Promotora Location: Town of Lagunita Date of recording: Sept. 25, 2011 When did it happen? Over the past six years Title of story: “Being a health promoter changed my life” What changes have you seen since you began as a Health Promoter? In the first place the health of our family has changed. In the workshops you’ve showed us how to care for children, like when they get sick we give them medicine or ORS when it’s necessary. I’ve learned to value my life, before I didn’t talk, I was afraid and timid, but now I participate, I am motivated. Since my husband has been participating, a change is that now he washes his dishes after he eats. I tell my family what is nutritious to eat and that’s what we practice. The community supports me, they tell me to keep going, after each workshop I tell them what I learned. People seek me out, they say I am a Health Promoter and that I’m learning. I’ve helped many people that seek me out, for example one woman that came with a cough that brought up blood, I told her to get studies done because it could be tuberculosis, based on what I found out about, but I wasn’t able to find out what happened © 2012 Green Mountain Coffee Roasters, Inc. 72 GMCR Monitoring and Evaluation Guide for Supply Chain Outreach Funded Projects Appendices because she returned to Guatemala. I also helped a pregnant woman and because of that many people trust in me. People seek me out more than before. People come to tell me about their problems and I listen to them. They come from many towns, La Lucha, Piedra Parada, because of their illnesses. I’m managing the care for a girl with epilepsy, and she’s now controlled. When people visit me I ask them what they are feeling, I offer them water to drink, I ask them to tell me what their problem is. First I listen and then I give advice. Some people that I care for come back and say thanks, and others I’m not sure what happens to them. One advantage is that my husband and I both are Health Promoters, so when a woman comes I will care for her, and when a man comes he will care for him. How do you feel as a Health Promoter? I feel happy, I study my books, I feel happy because I can share with other people, I feel happy to be able to help people that need it, I feel happy being a Health Promoter. Being a Health Promoter changed my life, even though it can be tiring to go to the workshops. In our community meetings they sometimes humiliate women that try to talk, and I tell the men they must respect us, I am motivated to tell them so, and it’s not a common thing to do. Anything else you’d like to say? Thanks for the workshops and thanks to you all for getting us beyond where we were, for sharing with us. I plan to continue. VIII. Lessons learned and future directions Health Care NGO continues to improve the availability of care for communities in Chiapas. Health promoters reported that they felt effective in their work and used their skills with sufficient frequency to make an impact in their communities. An important impact of community health promotion that was not captured in the quantitative impact indicators but came out strongly in MSC stories was the impact of health promotion training in the lives of the promoters. Health promoters frequently expressed greater satisfaction with their lives and an improved sense of self-worth. Particularly in the case of female health promoters, health promotion activities often were seen as improving family dynamics in the household of health promoters. Areas in which Health Care NGO would like to improve its work are in building greater health knowledge in the communities where health promoters work and improving the effectiveness of care provided by health promoters. Health promoters felt least effective in their ability to build capacity around health care and health knowledge in their communities. While this is not necessarily a primary aim of Health Care NGO’s work, it is important to improving overall health in Chiapas. Health Care NGO would also like to improve patient follow-up by health promoters, and we plan to implement a new process for follow up in 2012. © 2012 Green Mountain Coffee Roasters, Inc. 73