motac`s roles in agrotourism

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MOTAC’S ROLES IN AGROTOURISM
Seminar Kebangsaan Agropelancongan 2014
14-15 Oktober 2014
MALAYSIA’S TOURISM PHILOSOPHY
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“ Tourism Protects, Preserves & Conserves
Mother Nature, Heritage & Culture”
Malaysia: An Overview
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Attract More Tourist
to Stay Longer
and Spend More
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TOURISM PERFORMANCE
Malaysia Position in World’s Tourist Arrivals & Receipts, 2011-2013
th
11
25.72m
Tourist
arrivals,
2013
RM 65.44b
Tourist
receipts,
2013
th
13
Source: Tourism Malaysia,2013, UNWTO World Tourism Barometer Vol. 12 April 2014
WHAT IS AGROTOURISM?
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Agrotourism is one of tourism activities that is based
on agriculture activities comprises of crops, fisheries,
livestocks and agro-based industries
SOURCE: NATIONAL AGROFOOD POLICY 2011-2020
AGROTOURISM PRODUCTS
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1
5
Agriculture Education,
Resource Conservation
and Heritage
farms and open
orchards
R&D
8
3
Religion and Culture
Health
4
7
MICE
6
5
Homestay
Food
Handycraft
Source: National Agrofood Policy 2011-2020
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MOTAC’S ROLES IN AGROTOURISM
PROMOTION
TRAINING
DEVELOPMENT
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HOMESTAY
•
Offer visitors an insight into
local culture, traditional
practices and agriculture
activities
•
250 villages across Malaysia
•
•
Experience by rail
International promotion
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HOMESTAY ACTIVITIES UNDER
MINISTRY OF TOURISM AND CULTURE
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PROPOSED COLLABORATIONS BETWEEN
MOTAC-MOA
PROMOTIONS
• International and Domestic promotions
(sales mission, tourism packages)
• Suggested promotional activities and projects:
- Signage
- Brochures
- Promotions through electronic media
- Agrotourism Travel Promotions – MAHA,
MATTA Fair, ATF Travex, SATTE, ATM, WTM
- Print Ads
- Billboard
• Agrotourism Place of Interests (Penang
Tropical Farm, Harumanis Farm, Ostrich Farm
Herbal Garden, Grape Farm, Muzium Padi)
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PROPOSED COLLABORATIONS BETWEEN
MOTAC-MOA
TRAINING
- Mesra Malaysia
- English Language Course
- Tourist Guide Course
- Green-badge Eco-tourism Course
- Think Tourism Act Tourism Course
- Eco-host Malaysia Course
- Homestay Management Course
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2014
Celebrating
1Malaysia Truly
Asia
28 Million Arrivals
USD25.3 Billion
Receipts
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CONCLUSION
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Agrotourism is a form of tourism which attracts
tourist using agriculture which is already an
important economic activity in Malaysia
 Agrotourism for the benefit of rural community and
tourism industry.
 Promote sustainable tourism through preservation
and conservation of rural tradition, life, culture and
environment
 Potential segment for international tourists to
explore and experience Malaysia rural lifestyle.

THANK YOU
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