here - Mipap

MIPAP #1
#MIPAPREVOLUTION
2015
international
fashion
trade show
28
february
02
march
2015
womenswear
collections
fall winter
2015 / 2016
fieramilanocity
gate 5
viale scarampo pav.3
at the same time as
SUPER
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#MIPAPREVOLUTION
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MIPAP
2015
MIPAP
2015
THE EXHIBITION
The finest range of ready-to-wear will be back
under the spotlight in 2015 at MIPAP, scheduled
to run from February 28 to March 2, at the
same time as the SUPER exhibition, with which
it will be sharing a single exhibition area of 16,000
square metres, offering Italian and foreign trade
professionals visiting the exhibition a unique
opportunity to catch up on what’s happening in
the fashion world.
MIPAP will be presenting the Fall Winter 2015/2016
collections in the midst of new companies, wellestablished brands and many highly original
proposals with a strong emphasis on Italian
fashion.
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MIPAP
2015
THE
#MIPAPREVOLUTION
The show is changing its image and has opted
for a creative, highly captivating proposal
accompanied by a logo which is the symbol of this
new concept of ready-to-wear, the hashtag.
Harmonies of lines and volumes which we find
again in this campaign, where everything revolves
around the ‘M’ of MIPAP. The M has grown and
expanded until it now contains and frames the
name of the exhibition.
The logo also designed in 3-D is imitated in
silhouettes next to which people can ‘take a selfie’.
Because fashions change but style remains.
MIPAP is a key event for the city of Milan which
is exhibiting a selection of brands that can be
attributed to a particular kind of taste, a sort
of ‘boutique’ where buyers come because they
are sure of finding the products which fit their
requirements exactly.
MIPAP
2015
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MIPAP
2015
ITALIAN BUYERS
LA RINASCENTE – MILAN
BABI BUTTI – MILAN
AL DUCA D’AOSTA - UDINE
L’INCONTRO – MODENA
MORINI – MONTECATINI TERME
NICO BOUTIQUE – BRESCIA
PENNY BOUTIQUE - ROME
GRAZIELLA BOUTIQUE – SAN REMO
APPUNTI DI VIAGGIO – NUORO
PERNIGOTTI – NERVI
RICCI PARIS – PERUGIA
BREAK – FLORENCE
BARDELLI – MILAN
SHE!FLORENCE – FLORENCE
519 – VERONA
L’ULTIMA VOLTA CHE VIDI PARIGI – GENOA
FOREIGN BUYERS
BAYCREW’S – TOKYO
EL CORTE INGLES – MADRID
TEATRO DE SUENOS – MURCIA
GALERIES LAFAYETTE – PARIS
LODENFREY – MUNICH
OFF UND CO - MUNICH
LESDEUX FASHION GMBH – LUCERNE
RENATE SCHULER CONCEPT STORE – NÜRNBERG
L’ECLAIREUR – PARIS
TLAPA – VIENNA
PSYCHE – MIDDLESBOROUGH (UK)
SHOPPERS STOP – MUMBAI
LIDEA CO – TOKYO
ISETAN MITSUKOSHI – TOKYO
LOTTE DEPARTMENT STORE - SEOUL
HELEN MARLEN GROUP – UKRAINE
AL FATINA GROUP – SALMIYA (KUWAIT)
PANWON CO., LTD – SEOUL
LILYA – PORTOMASO (MALTA)
GINNY – OSLO
ROBINSON’S – SINGAPORE
MIPAP
2015
A FEW NUMBERS
The September exhibition ended with a more
than positive result. During the three days of
the exhibition, overall, 4,354 buyers (+24%)
participated in the event from Italy and from
more than 20 foreign countries.
Foreign buyers were up by 10% (with higher
numbers from Spain, France, Switzerland,
Greece, Japan, South Korea and India).
The number of exhibitors was up by +13%
compared to September 2013.
MIPAP thus confirmed its role as an
international sales platform, along with its
positioning in the international exhibition
scenario.
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MIPAP
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THE SYNERGIES
We are pleased to announce that the collaboration with
JWF-IFF, the International Fashion Fair in Japan has been
confirmed. This has resulted in the presence of Italian
companies from MIPAP in the Terroir section of JFW (Japan
Fashion Week), which is open to foreign companies, to
encourage a new channel of exchange for professional skills.
We have launched projects to support production in various
parts of Italy, offering new companies the opportunity to
introduce themselves to the international market.
Also present at MIPAP, Mibi – Eurobijoux (an event promoted
by EUROFASHION BIJOUX), the European association of
bijoux makers, for whom there was a dedicated sector at
the exhibition. The initiative constitutes an extra resource
through which to raise the foreign profile of Italian companies,
emphasise the difference between quality products and
imitations produced without any quality controls, and give
added strength to MIPAP’s international reputation.
Finally, precisely to encourage companies engaged in the
internationalisation process, and offer rightly deserved
publicity to Italy’s finest products, combining craft knowledge
and skill, quality products, variety and business potential on a
global scale, MIPAP has confirmed its collaboration with ITA,
the Italian Trade Agency, thanks to which trade professionals
from Germany, France, the United Kingdom, Belgium, Austria,
Spain, Turkey, Scandinavia, Russia, Japan, South Korea,
Canada and the U.S.A. will be attending the exhibition.
MIPAP #11
2015
MIPAP
MIPAP #13
2015
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INSIDE MIPAP
QUALITY AND ATTENTION TO
PRODUCT ARE THE DNA OF MIPAP
THE
The ‘Hollywood-style’ entrance presented in
September will be ready again in 2015 to welcome
exhibitors and visitors to the exhibition. The popular
exhibition layout will be there again, with brighter,
lighter stands, lighting suspended from aluminium
trusses and raw iron clothes racks, reflecting
modern industrial facilities.
Completing the ambience is a comfortable, stylish
VIP Lounge, a small corner of the exhibition equipped
to offer maximum well-being.
What’s more, the 2015 edition of MIPAP will involve
new alliances, new brands, higher investments for
the incoming of foreign buyers and a far-reaching,
comprehensive communication campaign.
MIPAP
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THE NEW ‘TRENDS’ AREA
A customer survey conducted during the September
2014 exhibition showed that 39% of the visitors were
searching for innovative content.
We have therefore decided to impress the buyers
who come to see us at the exhibition by offering them
quality content which will help them decide what to
buy: the new ‘trends’ area will illustrate the most
representative themes of the collections for the
next Fall Winter 2015/2016 season.
MIPAP #15
2015
MIPAP
MIPAP #17
2015
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WHAT OUR BUYERS SAY
RUSSIA
“I’m looking for new brands for my e-commerce
channel which distributes goods on the Russian
market, especially in the cities that are growing
from the purchasing point of view (for example
Vladivostok) where there are no boutiques yet.”
“I found good-quality products that are perfectly
on target for my e-commerce business. The
items of clothing and accessories here have an
excellent price-quality ratio: I was particularly
impressed by the offering of leather coats and
jackets.”
“Overall I’m extremely satisfied with my visit to
MIPAP, I’ll certainly be back.”
AZERBAIJAN
“At MIPAP I found high-quality products suitable
for my shop clientele, who are mainly women of
between roughly 35 and 50.”
“In particular I’m looking for brands that are
already well-known because, in my country, it’s
still difficult to introduce new brands which have
not yet been distributed there.”
“I really enjoyed my visit to MIPAP, the stands
were always full. Next time I’d like to arrange
meetings before the exhibition so that I can be
sure of seeing all the collections I’m interested
in.”
MIPAP
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HONG KONG
“I was impressed by the offering at MIPAP,
it fully lived up to my expectations although
I would have liked to see a broader offering
in terms of the number of exhibitors. I’m
particularly looking for Italian brands that I can
distribute to shops and department stores on
the Asian market. I’m especially interested in
clothing and leather garments and I’ve found
plenty of them here at the exhibition.”
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2015
JAPAN
“It’s my first time at MIPAP. I was looking
for brands that have not yet reached the
Japanese market and, from that point of view,
the fair has been most useful. I hope to come
back in the future.”
MIPAP
MIPAP #21
2015
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WHAT OUR EXHIBITORS
SAY
“We’ve been participating in this fair for many
years, since 1977 to be precise, and it has always
fulfilled our expectations, even in difficult times
like the one our sector has been experiencing
for many years now. It has been a very positive
experience for us. Mipap puts you in touch with
other trade professionals and very often helps
you to create business with international
buyers.”
Maria Cristina Casartelli of Club Voltaire
“We decided to participate in the September
2014 Mipap to create new contacts with
foreign markets.”
Laura Zei of No Secrets World
“It’s important for Liolà to be here at MIPAP
because so many buyers are used to placing their
orders right here.”
Vittorio Giulini of Liolà
“We had a few problems with national buyers
(this was predictable), whereas we had excellent
results from our meetings with buyers from
South-East Asia.”
Jacopo Giuliani Carmen srl
MIPAP
MIPAP #23
2015
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WHY EXHIBIT?
48%*
42%*
of the buyers hold positions of high
responsibility: they can make decisions
about what to buy without any need
for consultation
of buyers visit the fair with the
intention of placing orders
A team at your disposal in order to promote your
presence at the fair:
MOST WANTED BUYER
Submit your 10 Most Wanted retailers and our
Buyers Office will work with you to bring them to
the show.
WEB
26%*
of buyers are looking for new business
opportunities
Promotion on our social networks and official
web site of the show.
MAILING
45%*
22%*
of buyers declared that they had
found new suppliers
Out of these, 12% of international
buyers allocate up to 40% of their
budget for making purchases at trade
fairs
of the buyers had not visited the event
in the previous year
*Data collected during the “questions for customers” at MIPAP
September 2014.
Direct Mailing to all retailers through
newsletters.
INVITI BUYER
Complimentary buyer invitation, printed and
electronic, to send to your retailers.
MIPAP
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MIPAP #25
2015
COMMUNICATION
MIPAP
MIPAP #27
2015
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THEY WROTE ABOUT US
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SALES OFFICE
ELENA COLONNA
ph.: +39.02.49976613
[email protected]
RITA PETTAZZONI
ph.: +39.02.49976408
[email protected]
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