Izvještaj Djevojke na trčanju

IZVJEŠTAJ/REPORT
DJEVOJKE NA TRČANJU /GIRLS ON THE RUN
2015
SARAJEVO, SEPTEMBAR, 2015.
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SADRŽAJ/TABLE OF CONTENTS
Contents
SPONZORI/PARTNERS.............................................................................................................................2
REKORDANBROJUČESNICAU2015/RECORDNUMBEROFPARTICIPANTSIN2015............................3
VRLOATRAKTIVNENAGRADEIPOKLONI/HIGLYATTRACTIVEGIFTSANDREWARDS...........................5
ZNAČAJPROJEKTA„DNT“/THEIMPORTANCEOFTHEPROJECT„GIRLSONTHERUN“..........................8
30000KMVRIJEDNAPROMOKAMPANJA/30000WORTHPROMOTIONALCAMPAIGN..................11
ZAKLJUČAK/CONCLUSION.....................................................................................................................20
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SPONZORI/PARTNERS
Hvala vam cijenjeni partneri.Naš uspjeh ne bi bio moguć bez vaše podrške.
Our succes would not be possible without your support, so thank you dear partners.
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REKORDANBROJUČESNICAU2015/RECORDNUMBEROF
PARTICIPANTSIN2015
Prema svim pokazateljima DNT 2015 je bio izvrstan projekat koji je zabilježio rast učesnica
koji je prešao 100% i sa gotovo pola hiljade osoba na startu predstavlja već daleko najmasovniju
žensku trku u BiH. I drugi pokazatelji uspješnosti su pratili sličnu putanju odnosno rast pa je
tako porastao i broj partnera koji žele biti dio ove lijepe priče kao i broj osoblja, budžet, broj
medija koji prate trku i slično.
By all indicators this race was an absolute success and the number of participants increased by
more than 100% comparing to the last year. This is already the most attended ladies sport event
in BiH. Other indicators have followed the same success and number of partners or media
following the event largely increased as well.
Number of participants
2013
2014
2015
180
220
482
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8
12
20
23
30
14000
19000
31000
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21
43
Broj učesnica
Broj partnera/sponzora
Number of partners/sponsors
Race staff involved
Broj osoblja Trke
Race budget(KM) /
Budžettrke (KM)
Mediapromoting theraces /
Medijikoji promovišutrke
Sportski i socijalno odgovorni projekat „Djevojke na trčanju“ je treća po redu utrka koja je
uspješno održana na Vilsonovom šetalištu u Sarajevu 13.septembra 2015.godine. Udruženje
Marathon Sarajevo organizira ovaj projekat od 2013.godine a ova godina je donijela rekordnih
480 učesnica. Sportski projekat „Djevojke na trčanju“ je organizovan kao promocija zdravog i
aktivnog života naših sugrađanki, ali i kao sredstvo u borbi protiv diskriminacije i predrasuda
u našem društvu. Ovom prilikom organizatori žele doprinijeti obilježavanju sedmice mira
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građenju zdravijeg i modernijeg okruženja, a sportske manifestacije poput ove su duga praksa
u svim modernim gradovima, te okupljaju i do 30,000 učesnica
Sport and socially responsible project „Girls on the run“ is the third race which has been
successfully held at Vilson's promenade in Sarajevo on 13th September 2015. NGO Marathon
has organizedthis project since 2013, and this year brought the record number of participants
with 480 ladies taking part in the event. Sport project “Girls on run“ is organized as a promotion
of healthy and active life of our fellow citizens but also as a tool in the fight against
discrimination and prejudices in our society. On this occasion, organizers want to contribute to
marking of the Week of peace, building more healthy and modern environment, and sport
manifestations like this one are long practice in all modern countries, and gather up to 30.000
participants.
PRIPREME ZA START/ PREPARATIONS FOR THE START
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VRLOATRAKTIVNENAGRADEIPOKLONI/HIGLYATTRACTIVEGIFTS
ANDREWARDS
Sve učesnice su dobile vrijedne poklon pakete i ukupno 10 artikala od naših partnera, a nagradni
fond za pobjednice je također bio veoma primamljiv i iznosio 300, 200 i 100 KM, kao i pehar,
medalje, buketi cvijeća, te poklon paketi Deborah kozmetike i parfem ICEBERG kao i poklone
dm, Konzum i drugih partnera koji su dodatno nagradili prve četiri učesnice. Najbrža članica
škole trčanja „KLIX“ je nagrađena vrijednim satom za trčanje marke Garmin. Ovaj događaj
ima za cilj da postane tradicionalni sportski događaj te je popraćen velikom medijskom pažnjom
i svaka nova utrka iz godine u godinu privlači sve veći broj učesnica.
All of the participants received rewards, and the cash prize for winners was also very attractive.
The cash prize for the first three participants was 300, 200 and 100 KM, not only they have
received medals, cup finals, and flowers but also gift cards given by Dentist office Dr. Mucić,
and gifts by Cosmetics Deborah, anda parfume Iceberg. The fastest finisher of running school
„KLIX“ was awarded by a watch brand Garmin. The event's aim is to become a traditional sport
event, which is why it was promoted by media and each year every new street race is atracting
more and more participants.
AVON, jedan od partnera utrke djevojke na trčanju/ AVON, one of the partners of the
race“Girls on the Run“:
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SPREMNE ZA TRČANJE!
READY TO RUN!
.
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NAPRAVI PROMJENU/ MAKE A CHANGE
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ZNAČAJPROJEKTA„DNT“/THEIMPORTANCEOFTHEPROJECT„GIRLSON
THERUN“
Projekt „Djevojke na trčanju“ značajan je zbog poticanja aktivnog učešća žena u sportskim
događajima, smanjenja predrasuda u BiH društvu te smanjenja nejednakosti među spolovima.
Osim toga, utrka doprinosi jačanju svijesti o zdravom i dinamičnom načinu života. Svima je
bila izrazito zabavno a neke djevojke su se borile i za medalje.
The importance of the project „Girls on the Run“ is raising the awarreness of women
participation in sports in order to reduce prejudice, and gender inequality. Besides that, the
running race raises awareness of healthy and dinamic lifestyle. It was real fun to every
participant and some ladies gave their best to get the medal.
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30000KMVRIJEDNAPROMOKAMPANJA/30000WORTH
PROMOTIONALCAMPAIGN
Hiljade osoba su posjetile oficijelnu web i FB stranicu projekta na kojem je bio i logo svih
naših partnera kao i slike sa trke:
A thousands of people have visited official website www.sarajevomarathon.ba and the
Facebook page https://www.facebook.com/djevojkenatrcanju/?fref=tsin order to see geat
pictures, race info and partners logos and names.
Najava ovog sportskog događaja počela je sedmicu dana prije same utrke, tako što je pokrenuta
aktivna kampanja promovisanje putem medija. U ovoj fazi najave događaja, cilj je bio
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promovisati utrku u elektronskim i printanim medijima. Veliki broj članaka je objavljeno u
javnosti, a također su bili pozivi na različitim radijskim i televizijskim emisijama..
The announcement of the event started one week earlier, by using social media to promote the
running race. In this part of the representation, the aim was to promote the event using electronic
and written media. A great number of articles were published, besides that it was promoted on
radio and television too.
Klix najčitaniji portal, piše o ovom sportskom događaju putem sponzoriranog članka
prikazanog nekoliko hiljada puta svaki dan.
„Klix“one of the most popular sites writes about this sport event through the sponsored
articles shown several thousands times per day.
http://www.klix.ba/sport/djevojke-na-trcanju-i-ove-godine-zabavna-i-drustveno-odgovornatrka/150830017
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Prve elektronske novine u Bosni i Hercegovini „Brze Vijesti“ također su posvetili članak o
„Djevojke na trčanju“
First electronic newspapers in BiH ;Brze Vijesti“ dedicated an article about „Girls on the
Run“
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http://brzevijesti.ba/clanak/30639/dm-podrzava-djevojke-na-trcanju
Business magazin o utrci/ Business magazine about the street race
http://www.businessmagazin.ba/index.php?option=com_content&view=article&id=5110:kom
panija-dm-podrava-djevojke-na-tranju&catid=44:ostalo
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Radio televizija Bosne i Hercegovine BHRT također detaljno opisuje event „djevojke na
trčanju“
Radio Television Bosnia and Herzegovina BHRT gives a detailed description of the event
„Girls on the Run“
http://www.bhrt.ba/vijesti/bih/sarajevo-djevojke-na-trcanju-promovirale-zdrav-zivot/
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Ekopak operator sistema za upravljanje ambalažnim otpadom piše o „djevojkama na
trčanju“
Ekopak packaging recovery organisation writes about „Girls on the Run“
http://www.ekopak.ba/bs/news/203/djevojke-na-trcanju-i-ove-godine-odvojeno-odlazuambalazni-otpad
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Fashion Beauty Love o Sarajevu i sportskom eventu „Djevojke na trčanju“
Fashion Beauty Love online magazine writes about Sarajevo and the sport event „Girls on
the run“
http://fbl.ba/djevojke-na-trcanju-pridruzite-se-utrci-posvecenoj-zenama-na-stazi/
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YOUTUBE VIDEO „DJEVOJKE NA TRČANJU“/YOUTUBE VIDEO „GIRLS ON
THE RUN“
https://www.youtube.com/watch?v=ZwTxi-0BUWk
Kratki dron video o utrci, možete pogledati i na youtube stranici, gdje se vidi super
entuzijastična grupa žena, djevojaka i djevočica na startu.
A drone video shows a group of enthusiastic ladies and girls at the start point.
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ZAKLJUČAK/CONCLUSION
Radi se o jednom od najvažnijih projekata udruženja „Marathon“ Sarajevo a koji je u 2015
godini bio pun pogodak i jedna od najpozitivnijih priča sa učešćem od gotovo 500 djevojaka i
rastućim brojem partnera. Trend će se nastaviti i u 2016 godini a udruženje „Marathon“ će
napraviti još veću i ljepšu utrku „Djevojke na trčanju“. Treća utrka Djevojke na trčanju je bila
još jedno nezaboravno iskustvo.Prelijepe i vrijedne dame su se pridružile ovom takmičenju ne
samo da bi osvojile novčanu nagradu i medalje, vec da bi doživjele najljepši osjećaj a to je
ponos i lična satisfakcija za ostvareni rezultat. Trčanje zahtjeva ogromnu motivaciju i odricanje
i svaka djevojka koja je prošla kroz je dobila vrijedne poklone a naši grad i država jednu odličnu
pozitivnu i zdravu manifestaciju.
This is one of the most important projects of NGO „Marathon“ Sarajevo and in this 2015 it was
really a huge success with almost 500 ladies taking part in the event and with the fast growing
number of partners. This trend will be kept in 2016 and the NGO is dedicated to make an even
better and more attend event in next year. The third edition of this race was and lovely and
unforgettable experience for many and ladies came not only to win and to get a medal but more
importantly to have that great feeling of pride and satisfaction after having achieved and
important goal. Running requires a lots of motivation and sacrifices and all ladies that crossed
the finish line got valuable gifts from our partner and our city and our country got an valuable
healthy and positive sport event.
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