November 2008 - Trade Show Executive

Transcription

November 2008 - Trade Show Executive
News, Views and Tools for Trade Show and Event Executives
November 2008
Cliff Wallace
Building
INTERNATIONAL
Bridges
TREND WATCH
Credit Crunch Puts Squeeze
on Trade Show Acquisitions
SPECIAL REPORT
Industry Turmoil Drives
Business to NBTA Show
PREVIEW of EXPO! EXPO!
What’s in Store for IAEE
Delegates in Miami Beach?
www.TradeShowExecutive.com
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N o v e m b er
2 0 0 8
V O L U M E 9 N U MB E R 1 1
Cove r Story
20 Power Lunch with
Cliff Wallace
He is the only American to have
served as chair of UFI, the Global
Association of the Exhibition Industry.
As he gets ready to pass the gavel
to a new chairman next week,
Cliff Wallace shared some of his
remarkable experiences and outlined
some of the global challenges and
opportunities that lie ahead for the
international exhibition industry.
T r e n d Wat c h
18
Riding Out the Credit Crunch
Acquisitions have slowed dramatically
due to the tightening of the U.S. credit
market. Who will continue investing in
the exposition industry and when?
P r e v i e w o f IAEE ’ s
E x p o ! E x p o ! Annual
20
Meeting & Exhibition
24 What’s in Store for
IAEE Delegates?
IAEE
p r e v ie w
M iami B eac h
IAEE offers a wealth of networking
opportunities, educational sessions
and exhibits at its Annual Meeting &
Expo! Expo! December 9-11 at the
Miami Beach Convention Center.
F e at u r e
35
Convention Centers with
100,000 Square Feet or Less
of Prime Exhibit Space
Trade Show Executive looks at
convention centers that may be smaller
in size, but are greater in number.
18
24
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© 2008 Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher.
4
November 2008
Trade Show Executive
www.TradeShowExecutive.com
Branson Convention Center
Where it all comes together
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location
Within walking distance of Historic Downtown Branson and Branson Landing, guests can
enjoy 450,000 square feet of retail shops, restaurants, marinas and boardwalk. The Branson
Convention Center is also located within easy driving distance of several championship
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Trade Show
Executive
5
C o ntents
N o v e m b er
TM
Member of:
2 008
Special R e port
46
Industry Turmoil Drives
Business to NBTA Show
This Summer’s NBTA International
Convention & Exposition set record
attendance numbers despite soaring
fuel prices, airline cutbacks and
inflation worries. Read how the
association focused on the basics to
drive up attendance.
EDITORIAL & PUBLISHING HEADQUARTERS:
Trade Show Executive magazine, 2121 Palomar Airport Rd.,
Suite 220, Carlsbad, CA 92011.
Tel.: (760) 929-9666. Fax: (877) 483-8912.
EDITORIAL & RESEARCH
Vice president/Publisher & Editor:
Darlene Gudea (760) 929-9666
[email protected]
8 News
• Defense Show Controversy Takes Aim at Baby Show
• George R. Brown Convention Center Receives Grant for Rooftop Solar Panels
• ESA and Dolaher Reunite for E3 Expo in 2009
• Reed Exhibitions to Launch Consumer Book Show; Offers Pre-Fab Booths to Lighten Exhibitors’ Loads
• Winnipeg Announces Plans for Convention Center Expansion
50
50 ZOOM
62 Industry Events
News Editor:
Sandi Cain (949) 497-2680
[email protected]
64 People
senior Economist:
Frank Chow (760) 929-9666
[email protected]
66 Index to Advertisers
Assistant Editor:
Nicole Burnes (760) 929-9604
[email protected]
32
Street – is it over?
Take a crack at TSE’s Crossword
Puzzle and bring it to Booth 530
or Booth 219 for a chance to win
the famous TSE Gold Goodie Bag.
SALES & MARKETING
Vice President/associate Publisher:
Irene Sperling (818) 990-1080
[email protected]
• Colette O’Donnell, Group Controller, Advanstar, Inc.
• Henry M. Schaffer, Esq., Jenner & Block
• Frank Stasiowski, President,
PSMJ Resources, Inc. and Metalcon International
• Luther Villagomez, General Manager,
George R. Brown Convention Center
• Mark Zimmerman, General Manager, Georgia World Congress Center
Change of Address and New Subscriptions:
Edwin Blanco, Circulation Manager, Trade Show Executive magazine,
P.O. Box 16435, North Hollywood, CA 91615. • Phone: (818) 286-3152 • Toll-Free Fax: (877) 483-8912.
E-mail: [email protected].
Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification
card annually. All others may purchase an annual subscription for $99. ($129 in Canada and Mexico; $149
overseas.) Single copies: $14.95 per issue; TSE’s directory of the World’s Top Convention Centers is $99.00;
TSE’s directory of the Gold 100 trade shows is $159.00.
6
November 2008
Managing Editor, ZOOM, The Trade Show Locator™:
Vince Battaglia(702) 839-8181
[email protected]
Columnists:
Bob Dallmeyer (323) 934-8300
[email protected]
Raúl de la Cerda, Editor in Chief,
másexpos magazine, [email protected]
32 Crossword Puzzle
• Jack Chalden, Principal, BD Metrics
• Cris Levy, Managing Partner,
Encore Media Partners
• Sam Lippman, Producer, ECEF
and Large Show Roundtable
• Lori Marker, Director of Meeting Management, National Athletic
Trainers’ Association
• Phil McKay, President and CEO,
PPM Media
Senior Editor:
Hil Anderson (760) 929-9615
[email protected]
Senior Editor, News & Directories:
Renee Di Iulio (310) 939-0197
[email protected]
Trade Show Executive’s
Trade Show Locator
14 Trending & Spending
October’s Nightmare on Wall TSE’s 2008 EDITORIAL advisory board
Editor-at-large:
Carol Andrews (562) 505-7903
[email protected]
Trade Show Executive
Advertising manager:
Linda Braue (310) 792-6081
[email protected]
Advertising manager, Latin America:
Rafael Hernández +52 (55) 2455-3545 Ext. 117
[email protected]
Director of events:
Diane Bjorklund (630) 312-8915
[email protected]
Art Director & Production Manager:
Tony MacAllister (760) 929-9564
[email protected]
technology & design manager:
Ricky Bello (312) 617-8675
[email protected]
BOARD OF DIRECTORS:
Rick Simon, Chairman of the Board
Mark Feldman, President
Joan Feldman, Vice President
Darlene Gudea, Vice President
www.TradeShowExecutive.com
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LAS VEGAS
News
ESA and Dolaher Re-Unite to Produce E3 Expo in 2009
By Hil Anderson, senior editor
Los Angeles, CA – The Entertainment
Software Association (ESA) continued
tweaking its annual video game trade
show with the announcement that it
would bring back a reconstituted E3
to its old stomping grounds at the
Los Angeles Convention Center next
Summer.
The 2009 Electronic Entertainment Expo
(E3) will be produced by IDG World
Expo on June 2-4 with an expanded
roster of exhibitors. It will be open to
both ESA members and non-members
alike. According to LA INC., the Los
Angeles Convention and Visitors Bureau,
the 2009 event is expected to generate
more than 33,000 room nights and more
than $18 million in economic impact for
Los Angeles.
Mary Dolaher, the current CEO
of IDG World Expo, ran E3 as a
vice president of the ESA until 2006
when the plug was pulled on the highprofile event (See Trade Show Executive
December 2006 issue).
The announcement ended a shortlived experiment in which the massive
E3 was basically split into two smaller
events: the E3 Media & Business Summit
that catered to the exhibitors who sought
more quality time with their largest
customers, and Entertainment for All Expo
(E for All) for the attendees that were big
in number at E3 but largely unqualified
as customers.
A Time for Change, Again
The ESA said that qualitative and
quantitative research concluded it was
time to reunite the two segments in order
to better serve attendees and exhibitors
in an industry that had experienced
significant growth since the last E3
was held in 2006. The 2009 event will
accommodate increased booth sizes and a
larger qualified audience.
“The breadth, scope and quality of
the changes made to the show will make
E3 the must-attend event of the year,”
said Michael Gallagher, CEO of the ESA.
“Video games are the fastest-growing
sector of the entertainment industry and
this upgraded event will reflect the growth
and excitement of our industry.”
Still Closed to the Public
The ESA said the 2009 show will
not be open to the public, but is still
determining exactly how tight the
admissions policy will be. The association
did not provide projections on the size of
the exhibit area.
The previous incarnation of E3 was
also closed to the public, but nevertheless
drew crowds as high as 70,000 people and
covered 540,000 net square feet of exhibit
space. It was run by VNU Exhibitions
(now named Nielsen Business Media) for
five years until 2005 when the ESA took
over show production.
The festive scene became legendary
in the trade show industry, but eventually
diluted the quality of the attendee base.
Major exhibitors convinced the ESA in
July 2006 to reorganize E3 into a smaller
event with a more-elite roster of buyers
and sellers. (See TSE, August 2006 issue).
Doug Lowenstein, president of the ESA
at the time, said the new show would not
“feature the large trade show environment
of previous years.”
The E3 Media & Business Summit
debuted in May 2007. The decidedly
lower-key event was based in Santa
Monica where top companies could
meet in relatively calm settings with their
major buyers and key trade media. The
dedicated exhibit space was confined to a
paltry 38,000 square foot airport hangar.
IDG made a move to recapture the
E3 crowds in 2006 when it organized its
own consumer event for gamers at the
convention center. E for All debuted in
Fall 2007 with the endorsement of the
ESA. The 2008 version of E for All was
held October 3-5 and drew about 15,000
attendees in what turned out to be its last
hurrah. Dolaher told TSE, “We encourage
E for All exhibitors to participate in
the new event, which we believe will
meet their needs as well as those of the
industry at large.”
Reach Michael Gallagher at (202) 2232400 or [email protected]; Mary
Dolaher, CEO of IDG World Expo, at
(508) 879-6700 or [email protected]
Defense Show Controversy Takes Aim at The Baby Show
By Hil Anderson, senior editor
London – It’s not every day that a baby
show draws the ire of the anti-war crowd.
However, the reaction to a recent London
event for new and expectant mothers
illustrated what can happen when one
vertical of a wide-ranging portfolio of
shows spills over into another.
Clarion Events’ Baby Show opened in
London October 17 amid media reports of
trouble with exhibitors. The commotion
was due to Clarion’s unrelated defense
shows, which have been targeted by an
activist group opposed to the international
arms trade.
A story in the London newspaper The
Guardian appeared to be largely based on
a press release issued by the Campaign
Against Arms Trade (CAAT). It is the
same British organization at the forefront
of the public campaign that helped
convince Reed Elsevier to sell its defense
shows to Clarion in May 2008. (For more
info, go to TSE’s Vault at http://www.
tradeshowexecutive.com/TheVault_main.
asp?id=422)
“Congratulations
to those
companies and
customers who
have stood up
and said that the
owners of The
Baby Show should
not be running
an arms fair,”
CAAT spokesman
Symon Hill said
Symon Hill
Continued on page 10
8
November 2008
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Trade Show Executive
November 2008
9
News
Continued from page 8
Qualified Attendees. Kids and parents were out in force at Clarion
Events’ Baby Show in London despite public criticism from activists
opposed to the defense-industry shows that Clarion also organizes.
Efforts to convince Baby Show exhibitors to cancel reportedly went
nowhere.
10
November 2008
in a new release. “Clarion
is out of touch with public
opinion. They can restore
their reputation only by ending
their involvement in the arms
trade.”
However, Simon Kimble,
chief executive of Clarion,
told Trade Show Executive that
the claims made by CAAT
were greatly exaggerated. He
said only one exhibitor had
dropped out of the show, and
that was for purely “commercial
reasons.”
“Audience was up, too,”
Kimble said in an e-mail.
“Our biggest issue remains the
recession.”
Kimble said The Baby
Trade Show Executive
Show sold 2,410 net square metres
(about 26,000 net square feet) of
exhibit space as well as sponsorships.
CAAT remained undaunted,
however, telling its supporters in the
same news release that Clarion also
organizes the Spirit of Christmas Fair
that was slated for November 5-9 in
London.
Clarion is owned by the
U.S. equity firm Veronis Suhler
Stevenson (VSS) which acquired the
company in February. (Go to www.
tradeshowexecutive.com/TheVault_
main.asp?id=472)
Reach Simon Kimble at +44 (0)
20 7370 8343 or simon.kimble@
clarionevents.com; Symon Hill at
+020 7281 0297 or [email protected].
uk
www.TradeShowExecutive.com
George R. Brown Convention Center Receives Grant
for Rooftop Solar Panels
Houston, TX – The George R. Brown
Convention Center will install one of the
largest solar energy systems in the region
atop its roof in 2009 as the result of a
grant and new public-private partnership
with a local philanthropy.
Houston Endowment Inc. has
approved an $850,000 grant to help fund
the $1 million pilot program, which calls
for a 100-kilowatt energy system and solar
panels to be installed on the 11-acre roof
of the downtown convention center. The
balance of funding for the project is still
being pursued.
The George R. Brown Convention
Center is the 12th largest convention
center in the nation, according to Trade
Show Executive’s Directory of the World’s Top
Convention Centers. The new solar panels are
the start of a green roof vision and master
plan for the convention center. The city’s
Convention & Entertainment Facilities
Department, which manages the building,
is also considering plans to install small
gardens on a portion of the roof.
“This is a natural step for us, since
we’ve devoted so much of 2008 toward
reducing our carbon footprint,” said
Luther Villagomez, general manager of the
convention center.
The facility already relies exclusively
on alternative energy as its source of
power. Roughly 20% of the energy
purchased by the city comes from green
power, and since July, energy for the
center comes through renewable energy
credits purchased by the city’s Energy
Management Office.
“We at the Endowment are
excited about helping to make our
city’s convention center green,” said
Larry Faulkner, president of Houston
Endowment. “This effort will continue to
put Houston at the forefront on energy
and climate issues.”
The Houston Architecture
Foundation has been awarded the
project in partnership with the City of
Continued on page 12
“ONCE YOU GET SOME
PERSPECTIVE, MIAMI WILL
GLADLY ALTER IT.”
-Hedy Goldsmith, Pastry Chef
Come, creative souls, and venture where reality is more
than it seems. In this city, every art from visual and
musical to culinary and experimental pushes the limits.
Boldly indulge your creative senses by booking your
next meeting in our cosmopolitan destination. Because
when you’re inspired by Miami, we’re inspired by you.
For information on Miami’s thought-provoking
meeting options, visit MiamiMeetings.com
or call 800.933.8448 x3071.
We look forward to seeing you in Miami for IAEE
December 9-11, 2008 – Booth #801.
©GREATER MIAMI CONVENTION & VISITORS BUREAU
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www.TradeShowExecutive.com
10/23/08 10:54:40 AM
Trade Show Executive
November 2008
11
News
Continued from page 11
Houston, BP Solar, CenterPoint and
Amegy. It will administer the solar power
grant to the convention center, and a
steering committee including the private
partners and the City of Houston will be
responsible for executing the project.
“We continue to show how publicprivate partnerships can get things done
efficiently,” said Houston Mayor Bill White.
“This is a nice complement to the recent
opening of Discovery Green Park, and also
a public-private partnership with the City.”
Reach Larry Faulkner at (713) 238-8100
or [email protected];
Luther Villagomez at luther.villagomez@
cityofhouston.net
Here Comes the Sun. The George R. Brown Convention Center will be outfitted next year with solar
panels similar to the ones already mounted on The Lake House in adjacent Discovery Park. The project is
financed by a Houston Endowment grant.
Reed’s Pre-Fab Booths Lighten the Load for Book Exhibitors
By Hil Anderson, senior editor
Toronto, Ontario – Reed Exhibitions is
offering prefabricated booths to exhibitors
at next Summer’s BookExpo Canada as a
way to save them money and encourage
them to also take part in a companion
consumer event that will be launched in
the Fall of 2009.
The deal is aimed at paring down the
shipping and drayage costs for exhibitors
who will ship loads of books at either
show – books that will be given away to
attendees at BookExpo Canada and/or sold
to the public at the unnamed consumer
event. And anyone who has ever moved
their own household libraries to a new
home can appreciate the challenges for a
book publisher whose booth giveaways
consist of stacks of hardbound novels,
cookbooks and other tomes. “It could be
hundreds of pounds of books for each
exhibitor, and some exhibitors bring in
several pallets,” said John McGeary, vice
president of Reed Exhibitions in Canada.
With a prefabricated booth, exhibitors
are spared the separate cost and logistics
of shipping their own booth, which they
can use for one or both of the shows.
“It can subtract up to about half of their
expenses for the shows,” McGeary said.
“The labor is included in the price of the
prefab. The only (exhibitor) cost it doesn’t
eliminate is the cost of shipping and
drayage for their books and posters.”
12
November 2008
Containing Costs
Reed’s strategy is a plus for costconscious exhibitors, particularly in an
age of fuel surcharges and higher overall
shipping costs. “What we are trying to do
is help the exhibitors justify their ROI,”
McGeary told Trade Show Executive.
And with a noticeable improvement
in ROI, exhibitors may be more likely to
commit to both shows. “We are taking a
bigger-picture approach,” McGeary said.
“We are going to ask our publishers to
participate in two events, and this is a way
to help them contain their costs.”
The two events will act as “bookends”
for publishers by getting the newest titles in
front of retailers at BookExpo Canada and
the reading public at the consumer event.
The consumer show idea was born with
the backing of exhibitors at the BookExpo
Canada B-to-B event. “At the end of the
day, we were hearing that it would be great
to help them build up business from the
bottom up,” McGeary said.
The two shows will be held in Toronto,
but they will not be co-located or even
staged in the same venue. BookExpo Canada
2009 will take place June 19-22 at the
Metro Toronto Convention Centre. The
show is expected to feature more than
200 exhibitors in 20,000 net square feet
of exhibit space. The show dates for the
consumer show have not been finalized
but show management is looking at Fall
Trade Show Executive
dates. It is expected to occupy 25,000 to
30,000 net square feet of exhibit space,
but areas for special events will expand
the total footprint to around 100,000 net
square feet.
Book Buzz
McGeary says he sees a lot of promise
in the consumer show, particularly if
Toronto-area bookstores get involved not
only as exhibitors but as ticket outlets as
well.
The show will include exhibits from
the publishing industry and local retail
outlets where consumers will be able to
buy the new books that caught their eyes.
The retailers will also have an opportunity
to increase their in-store sales by selling
tickets to the show.
McGeary said the strategy mirrors
one that worked out quite well when he
organized New York Comic Con and New
York Anime Festival for Reed. The simple
“win-win” strategy is that customers who
walk into a bookstore to buy a ticket to the
book show will likely pick up a book while
they are there.
“Not only do the publishers see a
benefit from the show but the retailers do
as well because we are drawing customers
to their stores,” McGeary said. “They see a
revenue spike as soon as ticket sales start.”
Reach John McGeary at (416) 7568250 or [email protected]
www.TradeShowExecutive.com
Winnipeg Gets Ball Rolling on Convention Center Expansion
By Hil Anderson, senior editor
Winnipeg, Manitoba – Plans were
announced in October to expand the
Winnipeg Convention Centre, possibly
including a new hotel that will be built
within the complex.
No specifics were offered and the
Winnipeg Convention Centre Board said
a formal request for proposals for the
project would be issued at a later date.
The board said the expansion would
be built on a parking lot on the south
side of the building. Proposals include
incorporating a hotel in the design that
would both increase the city’s downtown
room inventory and generate revenue to
www.TradeShowExecutive.com
help pay for the expansion.
The board’s decision to begin the
expansion process was based in large
part on a 2005 consultant’s report that
saw Winnipeg losing 23,000 hotel room
nights annually without an expansion, but
gaining 64,000 room nights if the venue
was expanded.
“Today’s convention planner wants
more and more space to satisfy the needs
of a trade show component that provides
revenue to help underwrite the costs of
major conferences,” said Board Chairman
Zivan Saper.
The center, which was built in 1975,
currently has more meeting space than
Trade Show Executive
prime exhibit area. The facility’s 30
breakout rooms total 82,000 square feet
compared to 78,000 square feet of prime
exhibit space.
By contrast, neighboring Ontario
boasts the massive Direct Energy Centre
in Toronto with one million square feet
of prime exhibit space and three other
facilities near or above 500,000 square feet.
“Other cities have passed us and left
us far behind as the need of convention
planners evolved,” Saper said.
Reach Zivan Saper at (204) 955-9202
or [email protected]; Klaus Lahr, president
and CEO, at (204) 957-4501 or klausl@
wcc.mb.ca
November 2008
13
Trending & Spending
October’s Nightmare
on Wall Street
Darlene Gudea,
VP/publisher & editor
Frank Chow,
senior economist
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of
Net Square Feet of Exhibit Space
1.8% December
2.0%
4th Quarter
2.2%
2008
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
2.2% December
0.1%
4th Quarter
1.7%
2008
Fig. IlI: TSE Forecast of
Professional Attendance
3.3% December
2.2%
4th Quarter
0.1%
2008
Fig. lV: TSE Annual Forecast
of Revenue
3.9%
Year Ending December 2008
By Darlene Gudea,
VP/publisher & editor
Carlsbad, CA - In the aftermath of
October’s nightmare on Wall Street,
investors are still cringing from shock
as credit markets literally came to a
complete standstill. Businesses and
banks all across America could no longer
get short-term loans for daily operations.
Some states such as California could
not get financing to pay its employees.
To avoid an economic collapse, the
U.S. Treasury bought ownership in the
nation’s largest financial institutions and
became the lender of choice for most
companies on Wall Street and Main
Street. All deposits are now guaranteed
by the federal government. The same
scenario is being played out in most
industrialized countries around the
world, where capital infusions total more
than $3 trillion. “So for now, the global
free market financial system is dead,
but this will be old news by the time
you read this article,” said Frank Chow,
chief economist for Trade Show Executive.
He said the question you need to ask is,
“What’s going to happen next?”
Financial Markets Undergoing
Massive Change
To truly grasp any answer to this
question, readers must understand
that financial markets will never be the
same again, Chow emphasized. And
it is still not resolved as there may be
an estimated $40 trillion in worthless
credit default swaps not yet fully
unraveled. “Expect more bankruptcies,
foreclosures, lower corporate profits, less
consumer spending, escalating layoffs,
a dismal Christmas shopping season,
greater government intervention — in
other words a recession,” he said.
Leading Economists Now Believe a
Recession Began in Q3 and Will
End in Q1
The consensus from a survey of the
Blue Chip Economic Indicators, a group
of the nation’s top economists, is that a
recession began in the Third Quarter and
will persist through the First Quarter of
2009. The International Monetary Fund
expects a global recession to follow after
the U.S.
Some economists are predicting a
V-shaped recession: very severe and
short, maybe two quarters, Chow said.
Others say it could be an L-shaped one:
a deep recession lasting for five to ten
years, similar to Japan. A few say there
may not be an official recession – just a
shallow one quarter downturn. “I lean
more to a U-shape: moderately deep and
lasting a year or two,” said Chow. “The
financial system is still in tatters and it will
take a long time to rebuild to the point
of smooth-flowing credit.” He pointed
out that the government tends to over
or under react and operate inefficiently.
“Mostly likely, there will be excessive
regulatory and credit controls and too
much political wrangling to properly fix
Fannie Mae, Freddie Mac and mortgage
lending,” he believes. “Furthermore,
growth in consumer spending comes
mainly from housing equity, stock and
bonds appreciation, rising incomes or
more jobs, but due to the unprecedented
credit crisis and the coming recession,
I do not see any of these markets
recovering significantly until the Fourth
Quarter of next year,” Chow said.
Continued on page 16
14
November 2008
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Trade Show Executive
November 2008
15
Trending & Spending
Continued from page 14
Trade Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
Best Performing Sectors
• Business Services • Medical
• Communications • Hospitality
• Entertainment
• Technology
• Transportation
Mixed Performance
• Construction
• Manufacturing
• Government
• Sporting Goods
Sectors under pressure
• Apparel
• Food
• Automotive
• Retailing
Fig. VI: 10 Economic Indicators
Consumer Confidence: The Conference Board Consumer
Confidence Index™, which rose moderately in September to
61.4, fell to an all-time low of 38.0 in October.
GDP Growth: The economy reversed course and decreased
at an annual rate of 0.3% in Q3, according to advance
estimates from the Bureau of Economic Analysis. In Q2, GDP
increased 2.8%.
Housing Starts: Construction of single-family homes in
September declined 12% to 544,000, a low not seen since
1982.
Industrial Production: Industrial production fell by a
whopping 2.8%, declining by the largest amount in nearly 34
years.
Inflation: On a seasonally adjusted basis, the Consumer Price
Index was virtually unchanged (0.0 %) in September.
Interest Rate: The Federal Reserve cut the short-term
interest rate by a half-percentage point on October 29 down to
1%. It is now at the lowest level ever.
Job Growth: The U.S. economy lost nearly 160,000 jobs in
September. So far, 1.2 million jobs have disappeared, and over
half of the decrease occurred in the past three months.
Leading Indicators: The leading index rose in September,
the first increase in the last five months.
Manufacturing: The Institute for Supply Management’s ISM
Index fell to 38.9% from 43.5% in September, reaching the
lowest level in 26 years.
Retail Sales: Same-store sales at retail chains plunged 0.9%
in October, the steepest drop in nearly 40 years.
Unemployment Rate:The unemployment rate remained
steady at 6.1% for the month of September but most
economists expect it will rise in the coming months.
Sources: U.S. Department of Labor, Bureau of Labor Statistics;
The Conference Board; The Institute for Supply Management
(ISM); U.S. Commerce Department
16
November 2008
Dismal Economic Reports
The U.S. economy is like a huge
ocean liner, and once it gathers
momentum, a long sustained effort is
needed to turn it around. “It would take
something dramatic to quickly restore
confidence in the economy and I see
little potential for that in the horizon,”
Chow said. As evidence, here are the
latest economic reports:
• September retail sales according
to the Commerce Department fell
1.2%, nearly double what economists
expected.
• The Conference Board’s index
of leading economic indicators
unexpectedly rose 0.3% in September,
the first gain since April, after having
dropped a revised 0.9% in August,
suggesting the non-financial economy
has not yet fallen apart.
• The U.S. economy lost 160,000
payroll jobs in September, the worst
since March 2003.
• Consumer confidence plunged to
57.5 in October down from 70.3 in
September, the biggest drop and
the lowest level since the University
of Michigan launched its sentiment
index in 1978.
• Starts of single-family homes
in September according to the
Commerce Department plummeted
12% to a 26-year nadir. And
building permits, a precursor for
homebuilding, skidded 8.3% to the
lowest level since November 1981.
• The delinquency rate (at least one
month overdue) during the second
quarter on residential mortgages
hit an all-time high of 6.4%,
according to the Mortgage Bankers
Association. However, nearly 3% of
all outstanding mortgages were in
foreclosure.
• The nation’s industrial production
output plunged 2.8% in September,
the biggest decline since December
1974, the Federal Reserve said.
Trade Show Executive
What Will it Take to Turn the
Economy Around?
So, what is going to turn the economy
toward recovery? First of all, the U.S.
economy has been very resilient, Chow
pointed out. The 6.1% unemployment
rate is quite low compared to other
recessionary periods. Exports are still
growing strong and inflation appears to
be tame. In some regions, like California,
home starts are starting to pick up slightly.
Also, businesses are keeping inventories
lean and hoarding cash. Once confidence
in the markets is restored, firms will
need to replenish inventories and make
capital investments to compete in the
ever widening global environment. Since
consumer and business spending is about
70% of the economy, once confidence
returns, the economy will follow.
Will Oil Grease the Economic Engine?
The white knight in this story may be
falling oil prices. Some analysts calculate
that an average crude price of $80
produces energy savings of $170 billion in
about six months. Oil prices are fluctuating
around $70 a barrel at this time, but OPEC
will attempt to cut production; so expect
oil prices to bounce back to $80-$90 a
barrel range. Unfortunately, the potential
oil savings will be just a small offset to
the trillions lost in declining credit and
decreased wealth in homes and stocks, but
it will help tremendously with consumer
confidence, Chow said.
Finally, government will continue
to pour money into the economy. The
next president will want to start out
on a positive note, so a new stimulus
package is very likely. A promising but
lightly publicized program called Hope
for Homeowners (H4H) signed into
law by President Bush this year intends
to provide relief to about 400,000
homeowners in the form of lower,
more affordable loans. FHA, the Federal
Housing Administration, administers
H4H which is designed for owneroccupied residences. “Of course, none
of this will help our devastated 401K or
retirement portfolio,” said Chow. “One
solution is to retire later than planned –
good thing we work in a fun industry like
trade shows!”
www.TradeShowExecutive.com
Trade Show Executive’s Exposition Forecasting Board
Darlene Gudea,
Publisher & Editor,
Trade Show Executive
Frank Chow,
Senior Economist,
Trade Show Executive
Tom Caridi,
CFO,
Questex Media Group
Nancy Walsh,
Executive Vice President,
Reed Exhibitions
Jack Chalden,
VP, Business Development
& Industry Relations,
BDMetrics, Inc.
Margaret
Pederson,
President,
Amerix
Harris Schanhaut, CME
Senior Tradeshow Manager, C2 creative
Member of the Board of Directors for TSEA
and Board of Advisors for BPA WorldWide.
Tim McGill,
CEO,
Hargrove Inc.
James Rooney,
Executive Director,
Massachusetts Convention
Center Authority
Chris Meyer,
Vice President, Convention Sales,
Las Vegas Convention and
Visitors Authority
Terence Donnelly,
VP, Trade Show Markets,
Experient
Brian Tully,
Senior Vice President,
Food Marketing Institute
Steven Hacker,
President & CEO,
International Association of
Exhibitions & Events (IAEE)
Carrie Freeman
Parsons
Vice Chairman &
Chief Marketing Officer, Freeman
Steve Moore,
President & CEO,
Greater Phoenix Convention
& Visitors Bureau
Clark Williams,
President,
CompuSystems
Tom Mobley
Senior Vice President,
Convention Centers,
Global Spectrum
Gregg Caren,
Senior Vice President
of Strategic Business
Development, SMG
Skip Cox,
President & CEO,
Exhibit Surveys
Doug Ducate,
President & CEO,
Center for Exhibition
Industry Research (CEIR)
www.TradeShowExecutive.com
Trade Show Executive
November 2008
17
Trend Watch
Riding out the
CREDIT CRUNCH
By Hil Anderson, senior editor
T
he tightening of the U.S. credit market
is expected to throw the brakes on
acquisitions in the trade show industry and
make organizers more cautious about the
deals they pursue.
While Washington continues to
wrestle with a strategy to prevent the
credit system from freezing up, potential
buyers and sellers in the industry have
headed for the sidelines to wait out the
uncertainty. “There is nothing being
Charles McCurdy
18
November 2008
done now, and there is no discussion,”
said Charles McCurdy, CEO of Canon
Communications. “Everything is in
suspended animation.”
The situation was illustrated by media
reports that the long-awaited sale of Reed
Business Information was bogged down in
financing snags and that the sale of British
organizing company Informa plc. to an
equity consortium had been scuttled.
The prospective buyers of Informa
Skip Farber
included Providence Equity Partners Ltd.,
The Carlyle Group and The Blackstone
Group. However, even these large private
equity funds apparently were forced to give
up on what looked like a promising deal.
“The board recognizes that recent events
in the credit markets have made it highly
challenging to fund any offer,” Informa
said in its September 26 statement. “The
company confirms that it is having no
offer talks with any third parties.”
Sharon Rowlands
Trade Show Executive
Richard Mead
www.TradeShowExecutive.com
Like most business leaders, veteran
trade show executives were not making
any bold predictions on how the situation
would play out, in terms of acquisitions
within the industry. “It is definitely
something everyone is struggling with,
and anyone who has a crystal ball should
let the rest of us know,” said Skip Farber,
president of MCF & Associates, Inc.
“We are all in this together and it goes far
beyond the trade show industry.”
Acquisitions Downshift
The slowdown appeared to be
gathering steam in the weeks leading up to
the stunning announcement in Washington
that a minimum of $700 billion would
be needed to rescue Wall Street and
prevent the critical credit markets from
breaking down. Deals in the exhibition
and conference sector were down 22%
from January to September compared
to the same period in 2007, according to
a summary of mergers and acquisitions
through the Third Quarter of 2008,
released by The Jordan, Edmiston Group,
Inc. (JEGI).
An encouraging note was that while
only 40 exhibition and conference deals
were booked in the first three quarters,
compared to 51 in the same period in
2007, the total transaction value was
termed “relatively flat” -- $733 million in
2007 compared to $712 million in 2008. A
major contributor to the 2008 totals was
the $53 million sale of dmg world media’s
portfolio of North American consumer
shows to Marketplace Events in July.
JEGI interpreted the figures as a
tribute to the continuing attractiveness of
exhibitions to investors. Nonetheless, the
consensus within the industry by Fall was
that buyers would be more cautious about
determining the strategic impact and cost
of a proposed deal.
Richard Mead, managing director at
JEGI, said, “The event industry is very
entrepreneurial in creating new events
and new revenue sources. The industry’s
ownership is also highly diversified, with
the majority of events still in the hands of
associations and private companies. As a
consequence, there is a steady supply of
event businesses – operators and service
providers – which are available to acquirers
www.TradeShowExecutive.com
seeking to enhance their portfolios.”
Mead continued, “Strategic buyers that
are able to finance acquisitions off their
balance sheets are in a strong position to
get deals done in the current environment.
For financial buyers, the issue currently is
that the credit markets are taking a short
sabbatical, probably until early next year,
making it difficult for them to finance
larger acquisitions. However, regardless of
the current economic conditions, a quality
event business, with strong growth metrics
and positioning in its market, will always
command attention from a deep pool of
buyers.”
Strategic Acquisitions Still Desirable
With financing becoming more of a
challenge, show organizers will not be so
anxious to snap up a new portfolio unless
it will have an immediate and definite
benefit to their existing operations, and
they will not take action without careful
scrutiny of their own balance sheet. “We
will continue to look at opportunities, but
they will have to be very close to home,
and we have to be able to fund them with
our cash flow,” said McCurdy.
In the middle of the uncertainty,
association and show management
company SmithBucklin announced the
acquisition of Amedco, LLC. Amedco is
a small Minnesota company that manages
certifications and accreditation services,
such as Continuing Medical Education
courses. The terms of the deal were not
announced, but the acquisition appeared
be at the right price and also dovetailed
with SmithBucklin’s current business.
“Amedco has a 15-year track record of
excellence, and there are strong clientservice and operational synergies between
our two companies,” said Henry Givray,
chairman and CEO of SmithBucklin.
Such strategic deals among industry
participants were seen as more likely to
occur than acquisitions by investors simply
looking for a company to flip.
Sharon Rowlands, who was named
CEO of Penton Media in October, said
acquisitions were still a viable means of
rounding out the company’s assets in the
various verticals it serves. According to
Rowlands, “You start by saying, ‘What
are the gaps we have and the capabilities
Trade Show Executive
that we need?’ Then you go out and find
acquisitions that fit. Those are the kinds of
deals that succeed,” she added.
Prices May Cool
A potential benefit of tighter credit
markets – at least from the buyers’
point of view – is the prospect of less
competition for an available property.
With the so-called financial firms on
the sidelines, a strategic show organizer
presumably would not have to outbid
financial buyers. An acquisition is always
possible for strategic buyers, who have
the advantage over financial buyers in
today’s environment,” Farber said. “That
wasn’t the case over the past five to eight
years, when it was more of a level playing
field for both strategic and financial
buyers.” Farber added that current
market conditions may require sellers and
buyers to be more creative in the way they
finance transactions.
Door Open to Overseas Buyers?
Companies intent on selling a
property could expand their prospective
buyer pool to include overseas
investors looking for a foothold in the
United States. With the dollar’s recent
strengthening against most currencies,
however, industry executives remain
unconvinced that their international
colleagues and competitors would see this
as a good time to make a move into the
U.S., in large part due to the current state
of the financial markets and, increasingly,
the overall economy.
“In theory, it could happen, but I
think there are a lot of people outside
the U.S. who are going to wonder what
is going on here,” McCurdy said. “The
question for them in the short term is,
‘What are we buying into?’”
It is a question that will likely give U.S.
show organizers and media companies
reason to pause as well.
Reach Charles McCurdy at (310) 4458585 or [email protected];
Skip Farber at (818) 205-9849 or skip@
mcfassociates.com; Sharon Rowlands at
(212) 204-4200 or sharon.rowlands@
penton.com; or Richard Mead, managing
director of JEGI, at (212) 754-0710 or
[email protected]
November 2008
19
Power Lunch
CLIFF WALLACE
Building
INTERNATIONAL
Bridges
Cliff Wallace is one busy man. He
directs two major convention centers in Asia,
serving as managing director of the Hong
Kong Convention & Exhibition Centre
and chairman of the Hong Kong-Shanghai
Venue Management (Zhengzhou) Limited.
During the past twelve months, Cliff was in
the spotlight on the world stage as president
of UFI, The Global Association of the
Exhibition Industry.
I caught up with Cliff during the UFI
Annual Congress in Istanbul as he told me
about some of the people he met, ideas he
shared and the goals he continues to pursue
in his relentless quest for excellence and
adventure.
By Darlene Gudea, VP/publisher & editor
20
November 2008
Trade Show Executive
www.TradeShowExecutive.com
Darlene: You are the first American to
serve as president of UFI – The Global
Association of the Exhibition Industry.
With your global perspective, what do
you feel are the key challenges facing the
exhibition industry worldwide?
Cliff: First, we have the pressure of rising
airfares and consolidation in the airline
industry due to unstable trends in fuel costs
and tight capital. Although there have been
recent price breaks, the increases are likely
to return. The impact on business travel
has huge implications for our industry.
A second issue is global and local security.
The cost to secure venues and protect our
customers is spiraling higher. Travelers are
becoming fearful and risk-adverse. Recent
conditions in Thailand and India, plus the
recent report in the U.S. regarding future
terrorist risks, highlight this issue.
Third, at any given time, millions
of people worldwide are in continuous
electronic communication with one another.
As technology advances, the ability to make
instant product and service comparisons
will be astounding. The rate and means at
which this is increasing is a challenge to
our industry which relies on face-to-face
communications and transactions. We
must assure that our trade fairs are not only
worth seeing, but that they are worth going
to see.
Darlene: How can the exposition industry
adapt to this groundswell of change?
Cliff: If we are to both use and transcend
what technology offers our customers,
we need to better understand consumer
psychology, especially the likely psychology
of the next generation, and enhance our
relationship selling.
Darlene: Attendance at many expositions,
especially in the retail sector, has fallen this
year. The declines are projected to continue
well into the First and Second Quarter of
2009. Clearly, show managers have some
major challenges on their hands.
Cliff: True, but corporate mergers have
led to the creation of super buyers with far
greater buying power. That fact is lost when
attendance figures and attendance growth
statistics are used in show reports. Our
industry needs new metrics to measure the
success of an event. Times have changed,
and our traditional indicators such as net
square feet sold or number of registered
visitors is not as reliable.
www.TradeShowExecutive.com
Darlene: You have
traveled far and wide
on behalf of UFI to
build international
bridges among
exhibition industry
organizers and
service providers.
Cliff: UFI is a very
diverse organization
with prominent
exhibition industry
organizers, venue
executives and
service company
managers
representing the
member companies.
I would love to
visit each of the
84 countries
View from on High. Cliff Wallace flies around the Hong Kong Convention
represented by UFI
and Exhibition Centre in a plane (see right-hand side, middle of photo) in 1999
members and serve
to get a bird’s eye view of the crown jewel of Hong Kong’s skyline. Driven
by a sense of pride as well as his attention to detail, Cliff checked expansion
as UFI president
long enough to do it. progress from every angle.
It is important for
Darlene: How did they relate to you on a
UFI and the industry
to understand the very different needs of its personal level?
Cliff: I found the warmth, resiliency
members from different countries, regions
and sincerity of the people in this region
and cultures.
extraordinary. The determination and
enthusiasm is phenomenal. It heightened
Darlene: I understand that on a recent trip
my understanding of the value of a
to the Middle East, you had your passport
professional network to those who
stamped six times in 30 hours.
face such enormous challenge. It also
Cliff: One of the most extraordinary
reminded me of the need of those who are
business travel and learning experiences
that I have ever had was a trip to the Middle more fortunate to understand and make
themselves available to those challenged
East in October. I departed Frankfurt
within our industry. It was a rewarding
on a Monday evening about 10 p.m., and
experience.
within the next 30 hours, I met organizers
and toured the venue in Beirut, flew to
Darlene: How long have you been involved
Amman to have dinner with organizers and
with UFI – including committees, board
see their venue, after which I flew to Erbil
positions, the executive committee and as
in Iraq, arriving at 3 a.m. the night after
president?
departing Frankfurt. The primary reason
Cliff: I went on the board of UFI in 2002
for the visits was to show UFI’s support for when I was elected vice-chairman of the
the developing organizing venue industry
Asia-Pacific chapter. I became executive
in these regions, especially Iraq. On the
vice president in 2006; president in 2007;
same morning of my arrival, I delivered
executive vice president now and I will
a speech at the opening of the Erbil
remain on the board for two more years as
International Fair 2008. Afterwards, I met
an executive committee member.
with the Governor, Minister of Trade, and
Prime Minister of the Kurdistan Regional
Darlene: I imagine that you spend at least
Government. Each one was ecstatic about
ten hours a week on UFI-related work - yet
UFI’s support and representation there. It
I have often heard you say that the benefits
renewed their commitment to the industry
outweigh the demands on your time.
for all of Iraq.
Cliff: During my presidential year, I was
Trade Show Executive
November 2008
21
spending about two hours a day, seven days
a week on UFI business. Even though my
term as president just concluded, I still
expect to devote about an hour or two a day
to continue my work on new initiatives.
The benefits do far outweigh the time I
invest. UFI enabled me to learn more about
this industry and meet people from all over
the world. The better you know people,
the more they share with you. And the
adage that you can learn more by traveling
10,000 miles than by reading 10,000 books
is certainly very true. I consider UFI to be
unique. My investment of time has yielded
a return many times greater in value.
Darlene: How does your management feel
about your dedication to UFI?
Cliff: Some companies may question why
their executives are flying to South Africa
or Madrid or Istanbul for a meeting, but
my organization supports me 110%. In my
monthly reports to my board, I share the
ideas and knowledge I have gained. They
see the benefits and want me to continue
my participation.
Darlene: As the president of UFI, you
were on a global stage. In observing the
way the members responded to you at the
UFI Congress, I sensed that you shattered a
negative stereotype of Americans that some
people abroad have.
Cliff: I remember back in 2002, when
I joined the board of UFI, the strong
criticism of U.S. politics had begun. I feel
fortunate that I have been able to represent
America and the Asia Pacific region on
the board. I have learned that people
everywhere in the world are genuinely
good. It is only greed and politics that make
conditions bad in certain places at certain
times - and the bad is many times overdramatized in the media. Unfortunately,
that is how stereotypes are created and
perpetuated. UFI is a very open, nonpolitical and gracious organization.
Darlene: You reflect the image of a
refined, educated Southern gentleman but
there is another side to you that few people
know about – you are a bit of a daredevil.
Cliff: “An adventurer” is probably more
descriptive – I have experienced and
enjoyed skydiving, hang gliding, paragliding
and hot air ballooning. I am a pilot and
will fly any aircraft I can get my hands on.
I like climbing mountains and structures
22
November 2008
and taking unusual
photographs from
heights.
Darlene: With your
demanding schedule,
when did you find time
to skydive?
Cliff: In 1997, I was
teaching classes in
crisis management
and leadership for the
Venue Management
Association at a resort
in Australia. There
was a skydiving school
at the airport. My
wife and I walked over
and were fascinated.
It Takes a Village. Behind every great leader is his team. In this photo
I looked at her and
taken shortly after the HKCEC’s expansion several years ago, Cliff proudly
said, “Are you game?”
shows off many of the 850 staff members that make the Hong Kong
Before we knew it,
Convention & Exhibition Centre one of the world’s leading venues.
we were jumping out
of an airplane, each
in tandem, from 14,000 ft. I guess you’re
Darlene: Your work ethic is legendary.
right. I am a bit of a daredevil.
What drives your intense commitment?
Cliff: I am dedicated to the work that I do
Darlene: I can see how skydiving
because I love it. It doesn’t seem like a lot
of work to me. I love the industry and the
embodies all the principles of what you
people in it and this feeds my commitment.
taught: crisis management, leadership and
decision-making. But you could have used a
Darlene: I understand the Chinese have a
PowerPoint slide to make your point!
special nickname for you.
Cliff: Students love the sharing of actual
Cliff: Yes, they kid me a lot about the
experiences. I have plenty to share. Flying,
hours I work. They refer to me in Chinese
for instance, is great as an analogy for
as “7-11” which reflects the typical work
teaching emergency preparedness.
day for me.
Darlene: When did the flying bug bite
you? Did you ever think about becoming a
commercial pilot?
Cliff: That bug bit me as a kid. I started
flying lessons at 17, eventually getting
instrument and multi-engine ratings 30
years ago. I have owned three planes, all
of which I have used in my work. When I
launched Leisure Management International
in Houston in 1986 (which was later sold
to SMG), I would fly my plane to regional
markets that didn’t have commercial service.
I would leave Houston at about 5:00 a.m.,
fly to Monroe, LA, meet with the general
manager, then fly to Memphis, TN to give
a presentation, then on to Kenner, LA for
a meeting with the mayor, and fly back to
Houston that night. I would be back in
the office the next day. It gave me a strong
competitive advantage.
Trade Show Executive
Darlene: In some respects, Chinese
exhibitions are run very differently than the
way Americans operate their events. What
can we learn from the Chinese?
Cliff: First of all, in Asia in general, there
is a real sense of capitalism and an emphasis
on investment and ROI. Very high business
standards prevail – not to say that there
aren’t exceptions. But at trade shows in
Shanghai, Bangkok, Singapore and Hong
Kong, for example, you feel as if you are in
a financial institution because you can sense
the level of business transacted.
Secondly, our average move-in and
teardown is a great deal shorter than in the
U.S. . Rather than pipe and drape, hardwall
or special designed booths are always used.
They go up and out much faster than other
places. Part of the reason is that we don’t
have the regulatory restrictions experienced
www.TradeShowExecutive.com
Global Leaders. Wallace visited many dignitaries as UFI chairman,
including Mr. Nechervan Idris Barzani (second from the right), the first Prime
Minister of the unified government of the Kurdistan region of Iraq; Albert
Aoun (far right), CEO of the IFP Group & Riyadh Exhibitions Co., organizer
of Project Rebuild Iraq 2008; and Ibrahim Al Khaldi, regional manager of the
UFI Middle East/Africa office.
Three Wise Men. Cliff Wallace turns over the leadership of UFI to John
Shaw (center), who is president of COMEXPOSIUM in Paris. Manfred
Wutzlhofer (right), chairman and CEO of Messe Munchen GmbH, Munich,
will serve as 2009-2010 president of UFI.
in many parts of the world. Another reason
is that the typical work week is 54 hours.
Some people work 72 hours – that is 12
hours a day, six days a week. Plus there is
very little overtime pay, and in some cases,
overtime pay is less than straight time.
People don’t complain. There is a strong
work ethic here. People enjoy working.
What has become a real pleasure for me
as a venue operator is that there is not
pressure from show organizers for breaks,
discounts and concessions. This enables
venues to maintain high standards and
continuously enhance the overall experience
for exhibitors and attendees.
you implement?
Cliff: I would equip my building with the
most advanced technology that money can
buy.
When I was in Israel recently, I came across
new technology that utilizes heat sensors
to track the number of people that come
in and out of a venue space and how many
are in any room at any given time. We are
actually getting ready to try that technology
here. Trade shows and venues must adopt
the latest technology if they are to attract
and hold the attention of the people
who are addicted to and dependent on
technology.
Darlene: If time and money were no object,
how would you expand your franchise?
Cliff: With an abundance of capital, I
would add even more exhibition space to
the Hong Kong Convention & Exhibition
Centre. Right now, our facility has 64,000
square metres of exhibit space. In May,
when the expansion is complete, we will
offer 84,000 square metres. We are currently
drawing up plans to add another 30,000
square metres.
I would also like to create a training
institute in-house to develop the leadership
skills of my mid-level managers and above.
It would be configured like a mini-Harvard
business school and offer ongoing courses
in languages, leadership, finance, public
speaking, decision-making, media relations
and other management disciplines. Since I
have 850 employees, it would make sense to
offer this on-site.
Darlene: During your term as UFI
president, what are you most proud of ?
Cliff: The fact that 350 industry leaders
from 58 countries came to the recent
UFI Congress in Istanbul speaks to the
prominence of UFI, especially at this
time of such global economic challenges.
I sincerely believe that as a group, UFI
members are the most prominent exhibition
industry decision-makers in the world and
the networking opportunities in Istanbul
were maximized this year. The attendance
at all sessions was impressive, right
through the closing session. The congress
topics and presentations were global and
applicable to all attending. To be well
informed is one of the best ways we are
going to deal with the issues to come.
I visited many members in developing
regions such as Russia, Central Europe,
China and the Middle East and discussed
their special needs. I presented these
findings first-hand to the UFI board. As
Darlene: What kind of technology would
www.TradeShowExecutive.com
Trade Show Executive
a global association, we must remain
cognizant that member needs vary and
must be considered as we promote the
development of our industry as a global
industry.
I am also pleased that we were able get
consensus on the need for more industry
research and education. In response, we
have restructured our UFI staff in Paris to
increase the focus on these key areas.
I initiated a more formal strategic
thinking process to solicit more
participation by the industry’s most active
and responsible CEOs.
Finally, the establishment of an UFI
sustainability study and research effort was
a major step to make our members more
aware of this important responsibility.
As companies and individuals, we must
show we care and are making progress.
Otherwise, we will be labeled irresponsible
and may face over-regulation from
government which could have a very
adverse impact on the quality of our
exhibitions.
UFI is clearly the most global
association of the exhibition industry. As
it continues to develop alliances with other
great industry associations, especially in
North America, we can help our members
in the industry greatly. Though I would
like to have had more time and done
more, I am honored to have served for
the year. I look forward to serving as
executive vice president this year and the
year following on the executive committee.
The real treasure of serving has been the
relationships and friendships that were
established. TSE
November 2008
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IAEE
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IAEE to Draw a Global Audience for
Education and Networking
By Sandi Cain, News Editor
O
ver 2,000 attendees are expected
to participate in the International
Association of Exhibitions and Events
(IAEE) Expo! Expo! Annual Meeting
and Exhibition Dec. 10 -12 at the Miami
Beach Convention Center. The event will
feature over 30 sessions, ranging from
technology to eco-friendly initiatives, and
from operations to sales and marketing.
Prior to the meeting, IAEE will offer two
complete days of CEM classes.
The event kicks off with the opening
general session at the historic Fillmore
Miami Beach at the Jackie Gleason
Theater. The awards presentation will be
led by IAEE Chairman Randy Bauler and
celebrity host Bob Eubanks. The winners
of the Pinnacle Award, Distinguished
Service Award and the new class of
CEMs will be recognized. In addition,
seven exhibitors will be featured in a
video previewing their product or service
that will be showcased on the Expo! Expo!
trade show floor the next day.
During the show, there will be a
drawing sponsored by the Greater
Houston Convention and Visitors Bureau,
offering a Grand Prize of $10,000 cash
to be used towards the purchase of a
SMART Car or a cash option of $10,000.
CEM SESSIONS
Ruby will emphasize the differences
between general, exhibit and specialty
contractors. Coursework will include
reasons to choose different types of
contractors, operational issues and labor
issues. In addition, Ruby will speak to the
different contractor needs for groups at
convention centers versus those using
hotel facilities.
Ruby said interactivity is a major
benefit of this program. With more
contractors taking the class at recent
shows, their presence adds another
perspective to the topic and provides
insights to those striving to find the best
contractor relationships.
CEM SESSIONS
Dec. 8
CEM: Service Contractors
Presenter: Greg Ruby, CEM, CMP,
Assistant Director
of Building
Services, Baltimore
Convention Center
This session
focuses on ways
to build solid
relationships with
service contractors.
Greg Ruby
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Here is a preview of what’s on tap at the
event:
Dec. 9
CEM: Attendance
Promotion
Presenter: Susan
Schwartz, CEM,
President, ConvExx
Schwartz’s class
goes beyond basic
attendee marketing
to teach organizers
how to properly
position a show
Susan Schwartz
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M iami B ea c h , F l
in the marketplace and how to develop,
expand and maintain a target market. To
that end, she asks attendees to voluntarily
bring brochures they’ve created to the
class for discussion about what works
and what doesn’t. “It’s a very interactive
session,” she said. The advantage, she
said, is getting feedback from people in
different industries who may view the
materials in different ways.
The class also addresses using social
networking in attendance promotion
and remembering the basics when you’re
courting a new audience — basics such as
making sure the dates and location of the
event are in a prominent place on your
website. “When you’re going after new
buyers and trying to expand, you should
assume that they don’t know about your
show, no matter how well you think you’re
known,” she said. The class also will
address ways to keep the event in front of
potential attendees year-round.
Education Sessions
Dec. 9
Utilizing Web 2.0 and Social
Media to Increase Event ROI
Presenter: Jason Fellman, Co-Founder
FG SQUARED Interactive Marketing
This session will help attendees get a
handle on the best
ways to use Web 2.0
and social media in
business applications.
Fellman said he’s not
a “tech guy” but the
one who can help
you figure out which
interactive tools make
the best sense for
Jason Fellman
your company to
create additional revenue.
Between podcasting, blogs, wikis,
tagging, Twitter and other tools, the
choices can be overwhelming. Fellman
will provide attendees guidance on how to
choose the right online strategy and tools
to achieve company objectives, answering
the question, “If I have to choose from 30
options, which ones are best?”
The presentation also will look at
the evolution of Internet Best Practices,
including ways to mitigate the risk of
the transparency that comes with social
networking in the workplace. “There are
a lot of benefits to being transparent, but
you need guidelines for (employees) who
are involved,” he said. Fellman will try to
clarify where to start and how to define
your approach.
Key Markets Focus Forum:
Mexico,
Russia, Middle
East and Asia
Presenters:
Cherif Moujabber,
President,
Creative Expos
& Conferences;
Sergey Alexeev,
General Director,
Cherif Moujabber
Sergey Alexeev
Edward Liu
Lenexpo Exhibition Joint Stock
Company; Jo-Anne Kelleway, CEO Info
Salons International Pty. Ltd.; Edward
Liu, Managing Director, Conference &
Exhibition Management Services Pte.
Ltd. Singapore; Marcela Altamirano,
Sales Director, Expos Groups
Conventions, Mundo Imperial (SMG);
and Gaston Ramos, Executive Director
of the Mexican Convention Bureau,
Mexican Tourism Board (CPTM)
What do you need to know to take an
event into these markets? This group of
industry experts will share their insights
and advice for those considering new
international destinations. The session
marks the first time Russia will be
included and the first time Sergey Alexeev
(who is the Secretary-General of a show
organizers’ group in Russia) will present
to the U.S. trade show industry. Jo-Anne
Kelleway’s overview of Dubai and the
Middle East will reflect her experience as
one of the first women who has learned
the ropes of doing trade show business in
the Middle East. Edward Liu will update
the audience on the latest changes in the
Chinese market. Opportunities in Mexico
are still growing, Cherif said, which
will make the presentation by Marcela
Altamirano and Gaston Ramos timely in
Gaston Ramos
Jo-Anne Kelleway
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IAEE
Continued from page 25
helping attendees know how to leverage
those opportunities.
Cherif said the panel undoubtedly will
touch on economic issues and how global
economic uncertainty might play out both
in these markets and for exhibitors coming
to shows in the U.S. from those markets.
Education Sessions
Dec. 10
The 365-Day Website
Presenters: Randy Lemke, Ph.D.,
Executive Director, INFOCOMM
International and Jaime Romero Director
of Online Community Development,
International Quality & Productivity
Center (IQPC)
Event-branded
websites that strive
to generate yearround traffic and
revenue and build
communities are all
the rage. But aren’t
all websites 365-day
ventures? Lemke
and Romero will
focus this session
Randy Lemke, Ph.D.
on the differences
between any old website and a true
365–day site. They’ll address how sites
can be turned into 365-day ventures and
how a show can profit from embracing
this model.
Show sites that have a presence yearround aren’t enough any more, Lemke
said. Unless there’s fresh content added
on a regular basis, visitors will stop
coming back to the site. “365-day sites
require a lot of TLC to keep accurate
and fresh information up,” he says.
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December 10-12
Through this presentation, Lemke and
Romero will provide examples of things
you can do right now on your show
sites to make them year-round portals.
Then they’ll explain how to leverage the
365-day aspect to improve relationships,
encourage loyalty from your stakeholders
and provide an additional opportunity to
generate revenue.
bringing show managers and marketing
professionals into the loop and the need
for universal terminology for trade shows
using this kind of technology.
System Integration:
Leveraging Your Data
Moderator: John Galante, President,
AE Ventures LLC. Panelists: Nicole
Buraglio, Associate Director of
Divisional Marketing, Hanley Wood;
Christine Franca, Manager of Marketing,
Consumer Electronics Association; and
Evan Shubin, Director of Marketing and
Communications, SUPERCOMM
Presenter: Shawn Pierce,
Vice President, Hanley Wood Exhibitions
There can be real value in integrating
the systems used to run your business in
order to maintain
the health of your
events. Pierce, who
presented a related
session at SISO this
year, said this session
will include new
elements developed
since that show.
The focus this time
will be to illustrate
Shawn Pierce
how and why data
integration becomes
more complicated when you put it on
your website. The difference, he said,
is one of providing data for an internal
staff versus external users. For instance,
websites accessible to the public must be
easier to use and more intuitive. Technical
wording that might easily be understood
in-house can be a mystery to exhibitors or
attendees accessing the site.
This presentation is designed to
provide a roadmap for attendees to help
them understand and overcome those
challenges. It also will provide ideas for
Education Sessions
Dec. 11
eMarketing for
Attendance Promotion
Show organizers may already use
some form of electronic direct marketing,
but like all technology applications, the
landscape changes rapidly. This session
will provide a look at the latest techniques
and an evaluation of what works and
what doesn’t in the e-marketing arena.
Galante said this session is an opportunity
for organizers to hear what industry
leaders do and the results they achieve.
Evan Shubin will address exhibitor
involvement in broadcast campaigns.
Nicole Buraglio will focus on email
campaigns, digital brochures and
Nicole Buraglio
26
November 2008
Trade Show Executive
John Galante
www.TradeShowExecutive.com
M iami B ea c h , F l
interactive websites. Christine Franca
will focus on alumni campaigns, how to
work with email containing pre-populated
fields and how to use refer-a-friend online
programs.
Shubin said e-marketing may become
more important in a slow economy.
“Getting attendees to register is one thing;
getting them to show up is another,” he
said. To that end, he’ll present a program
he developed that encourages exhibitors
to invite their customers and prospects
to attend your show. The online tool
allows exhibitors to quickly design a
customized email campaign online.
Emails are delivered by a third-party that
also compares the names against the
registration list before a second or third
email goes out. The program also offers
tech support, telemarketing campaigns and
webinar training and currently is targeted
to shows with at least 150 exhibitors.
Evan Shubin
Christine Franca
The Perfect Economic
Storm: A Global Energy,
Financial and Air
Transportation Crisis
Moderator: Doug Ducate, CEM, CMP,
President of The Center for Exhibition
Industry Research.
Panelists: Roger Martin-Fagg, Client
Director, School of Growth, Innovation
and Enterprise with Henley Management
College; and William Swelbar, Research
Engineer, MITs International Center for
Air Transportation
Strategic
planning can be
a challenge when
there are global
economic surprises
on a daily basis.
This panel of
economic experts is
up to the challenge
in discussing
Doug Ducate
airline issues, the
performance of trade
shows in an unstable economy and what
the future may hold.
Martin-Fagg brings a global
perspective to the impact of the
worldwide financial crisis. Ducate said the
presentation should clarify for attendees
why “What happens in the U.S. doesn’t
stay in the U.S.,” and how the current
crisis could have been avoided. The
issue for show managers, Ducate said, is
whether a reduction in airlift will shrink
the number of destination cities for trade
shows—particularly for those that book
at least five years out. Will show operators
become skittish about second- and thirdtier cities that may lose airlift? Will that
increase the competition for dates and
space in first-tier cities? Will more people
be willing to drive to other markets or
rent cars from more distant airports
to attend a show? Will an increasingly
adversarial relationship between
customers and airlines or customers and
hotels impact future trade shows?
While those questions may take
many months to answer, this session will
provide attendees some insights about
what to expect.
Creating Strategic Public
Relations Plans That Drive
Attendance
Presenter: Presenter: Kimberly
Hardcastle-Geddes, vice president,
Direct Marketing Group
An effective
public relations
plan is a
cornerstone of a
good marketing
strategy and can
help a trade show
blossom into a
“must-attend”
event. In order
Kimberly Hardcastle-Geddes
to generate the
optimum buzz for a show, marketers
need to cultivate press coverage rather
than send press releases in the weeks
prior to the event. “A good PR plan
can increase the reach and results of
your attendee and exhibitor marketing
campaigns,” said Kimberly HardcastleGeddes, vice president of Marketing
Design Group (MDG) in San Diego.
The session will cover the process
of writing effective press releases,
putting together a solid list of contacts
in both the trade and general press, and
forging partnerships with media outlets.
Case studies will be presented.
The session will also look into the
traction a show can get from new social
media. “Reaching out to bloggers and
to participants in social-media requires
a vastly different approach than more
traditional media,” Hardcastle-Geddes
said.
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November 2008
27
IAEE
Continued from page 27
pDecember
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10-12
N ew Product s , N ew O f fe r s
A b ou nd at Ex po! E x po!
By Sandi Cain, News Editor
alking the trade show floor of
the International Association of
Exhibits and Events could be more of
a power walk than a stroll if attendees
plan to see all that’s new and renewed at
this year’s show. As of late October, 273
exhibitors had contracted space for the
one-afternoon expo. Trade Show Executive
provides a sneak peek at what some
exhibitors will offer.
W
Amazing Mail
Booth #309
The Scottsdale, AZ–based company
specializes in creating direct marketing
campaigns that send respondents to a
personalized URL address where they
can ask questions about products or
shows. The system uses variable data and
imaging. The personalized feature was
launched this year and has been tested
on Amazing Mail’s own mailing lists with
positive response demonstrated through
tracking features.
In Miami Beach, Amazing Mail will
offer a free $5 Starbucks gift card in
return for filling out the personalized
URL at the booth. The first-time Expo!
Expo! exhibitor also will provide demos
of the system, still in the testing phase, to
interested attendees.
Amsterdam RAI
Convention Centre
Booth #110
One of just a few European facilities at
Expo! Expo!, Amsterdam is introducing a
special promotion designed to entice U.S.
organizers to consider Amsterdam for
their shows. The Convention Centre will
offer an Amsterdam Dollar Guarantee
program that offers space at a 1:1 euro/
dollar exchange rate—roughly a 20%
discount. Organizers based outside
the EU also can get a VAT refund on
costs—another 19% savings.
The catch? This offer is only available
to IAEE members and covers new RFPs
for events scheduled before September
2010. The discount is offered only on
meeting and exhibition space, can’t be
combined with other discounts and is
offered until April 1, 2009.
Booth Boss
Booth #137
Zack Below, CEO of WebZack.com, is
introducing BoothBoss, an interactive
floor plan for show managers and
demonstrating the product with a preview
video. The product was developed over
the course of four years with input
from convention center managers, show
managers, exhibitors, consumers and
media professionals. In Miami Beach, the
company will also offer a private suite
where interested parties can see a handson demonstration of how the product
works in the field. The company will
waive set-up fees for anyone signing up to
use BoothBoss at Expo! Expo! and offers
free consultations on the product.
The BoothSeal Company
Booth #104
The BoothSeal Company of New York
has developed a product that solves
security issues and night-time exhibitor
anxiety with its easily assembled system
for locking down a booth. Manager James
Treuhaft said the patented product lets
exhibitors enclose and lock their booths
at night. The seal is a 2-lb. locking cover
that one person can set up in about five
minutes. “It’s like a large pillow,” Treuhaft
said.
BoothSeal has provided the system
to exhibitors at Javits Center and the Pier
exhibition areas in New York and hopes
to land other shows during Expo! Expo!.
The system was designed for 10’x10’
booths, but the company has other
sizes and shapes available. Shipping and
delivery options for out-of-town shows
are still in the works.
Convention Data Services
Booth # 737
Bourne, MA-based Convention Data
Services is offering an all-expense-paid
trip for two to the company condo on
Cape Cod, including a round of golf to
a lucky winner at Expo! Expo!. To earn a
chance at the prize, attendees simply need
to stop by the booth. David Lawton, vice
president of sales and marketing, said the
company also would be giving away its
popular light-up, fluorescent yo-yos that
are typically in high demand at the event.
On the business side, the full-service
registration company is rolling out a small
event registration solution for conferences
and specialty meetings of up to 1,000
people. The web-based system lets show
managers create a conference website
as well as an exhibitor site through the
Internet. The site — similar to what
Continued on page 32
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November 2008
Trade Show Executive
www.TradeShowExecutive.com
If you’re thinking of Mexico for your next event, think very Mexican
Privileged by its geographic location, desirable climate, transportation, accessibility, nearby hotels, restaurants, malls and most importantly,
its extraordinary people, Expo Guadalajara is the ideal place to carry out your next event.
www.TradeShowExecutive.com
Trade Show Executive
November 2008
29
CrossWord Puzzle
Sponsored by The George Fern Company
Outsmart Your Colleagues & Win $500 in Prizes
How much do you really know about the trade show industry? Test
your mettle by completing the TSE Crossword Puzzle and bring it
to Booth 530 (Trade Show Executive) or Booth 219 (The George Fern
Company) before 4:00 pm on Wednesday, December 10th. The
famous TSE Gold Goodie bag, stuffed with gifts from high-end
retailers worth over $500, will be given to the winner who correctly
completes the puzzle. If there are multiple correct entries, a
drawing will be held to determine the ultimate winner. Good luck!
10
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Enter
Crossw TSE’s
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to Win
a Gold G nge
Bag of P oodie
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2
13
14
3
15
16
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5
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8
9
Across
1. Which city has the biggest convention center?
2. Which major general service contractor is celebrating a major
anniversary in 2009 and was founded the same year instant
coffee was invented and a year after the first Model T was sold?
3.In January 2007, VNU was rebranded with this name.
4. What does “NSF” stand for?
5. A total of 362,456 ___________ and text messages were sent during Oracle’s OpenWorld. (Hint: see Dec. issue p. 52)
6.True or False: According to CEIR research, more than
one-third of attendees do not attend any other trade show.
7. What does the “R” in CEIR stand for?
8. What is the last name of the 2009 chair of IAEE?
9.The name of the program sponsored by the U.S. Department
of Commerce which promotes U.S. trade shows worldwide
through the DOC’s global network of embassies, consulates
and commercial offices.
Down
10. Which city has the most convention centers?
11.The convention center in this city was the first of its size and age to be awarded the LEED® Green Building Certification in October 2008.
12. Who is the chairman and CEO of Reed Exhibitions Worldwide,
also featured on the September cover of TSE?
13.The number of convention centers in TSE’s Millionaire’s Club, i.e. offering one million square feet or more of prime exhibit space.
14.The acronym of the show that had the highest economic impact on the local economy, held each November in Chicago.
15. What is the acronym for the company that is the leader in magazine and exposition audits?
16.The movement of exhibits from the dock of the exhibition hall to a booth during show set-up, and then back to dock during show dismantling
17. True or False: Year after year, medical shows are consistently one of the top-performing sectors in trade show growth.
18. Which state has the greatest number of convention centers?
Name: __________________________________________ Contact Information: ___________________________
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30
November 2008
Visit us at booth 219
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November 2008
31
IAEE
Continued from page 28
IAEE offers for the convention —
includes session information, schedules
and hotel information but also processes
online registration with secure payment
and real-time email confirmation to those
who sign up. It also includes a 24/7
online reporting feature. A demo will be
available at the booth. “This will bring the
web and registration together, especially
for smaller-sized events,” Lawton said.
Fontainebleau Hotel
Booth # 608
Some Las Vegas projects have hit the
chopping block with the economic
downturn. Not so for the Fontainebleau
Hotel, set to open on the Strip next
Fall. The 3,648-room casino resort will
include 394,000 square feet of indoor
meeting and function space, including
pre-function areas. Another 15,000 square
feet of space is outdoors.
“We expect the corporate market to
be strong,” said Bob Welling, director
of convention sales for the new resort.
Welling said the column-free ballroom
has 30-foot ceilings, making it a candidate
for conventions with a limited number
of exhibit booths. The Fountainbleu
will have an on-site preview available
via computer at Expo! Expo!. Welling
described the new resort as “unique
with an immersion of music, fashion,
art and technology with the emphasis on
technology.” That includes iMacs in every
room in addition to the expected hightech features in meeting rooms.
Greater Columbus
Convention Center
Booth #821
The downtown Columbus, OH
convention center recently completed
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a $100 million renovation, $40 million
of which went to a new 40,000 square
foot ballroom. The center, managed by
SMG, is connected to the Hyatt Regency.
A partnership of the city, county and
convention facilities authority has
approved plans for a new headquarters
hotel that was still awaiting final details
of a bond package for the project at
press time.
To help promote the convention
center, Experience Columbus has a
partnership with the convention center
to pay for advertising to reach industry
professionals. That now includes a new
online campaign centered on social
media that was launched at a blogging
event—a first for the CVB.
IAEE Pavilion
Booth # 901
The IAEE Pavilion will host the Center
for Exhibition Industry Research (CEIR)
as the “go-to” source for industry
statistics and trends. CEIR, celebrating
its 30th anniversary, will be handing out
anniversary stickers that enter badgeholders in a drawing for $100 that the
winner can then spread around Miami
Beach at their leisure. The IAEE
pavilion also offers the chance to win
a portable grill, picnic basket and a
selection of wine from Tradeshowstore.
com, all in keeping with the relaxing
Florida lifestyle, as well as an iTouch or
voicemail marketing services.
IAEE and CEIR will be joined
in the pavilion by the IAEE Young
Professionals and five Preferred
Partners companies: Buttine Exhibition
Insurance, 4imprint, TriNet Total HR
Outsourcing, IndustryConnect and
ListeNation.
The theme of the pavilion is
assisting show organizers in keeping
a lid on costs while providing their
exhibitors and attendees with a great
experience and more bang for their
buck. Representatives of IAEE and all
of the Preferred Partners will be on
hand to talk about the business over a
complimentary cappuccino or espresso.
Production Transport
Booth # 818
Production Transport of Culver City,
CA, is the transportation sponsor
for IAEE and Expo! Expo! for the
second year, providing all shuttle bus
transportation for the conference. The
company also has the capability of
providing aircraft charters and exhibitorsponsored motor coach signage from
offices throughout the U.S. and provides
additional DMC and tour bus services.
Production Transport was also the
transportation sponsor for
Trade Show Executive’s Gold 100 Awards
Gala & Summit in September.
Trade Show Executive
Booth #530
Centered around the theme, “Good as
Gold,” Trade Show Executive magazine
will give IAEE delegates a closer look
at its print, web and event offerings. In
addition, TSE has created a crossword
puzzle, in conjunction with the George
Fern Company, which will be used as a
basis for a drawing for the coveted TSE
Gold Goodie Bag with gifts worth over
$500. The drawing will be held at Booth
#530 at 4:00 pm on Wednesday during
Expo! Expo!.
[See page 30]
Continued on page 34
32
November 2008
Trade Show Executive
www.TradeShowExecutive.com
Come and visit us at the Mexico Pavilion where you can find everything you need for your next
event: convention centers, destinations and suppliers.
After we do business, continue networking with some tequila and delicious Mexican food – you’ll
find our world famous hospitality irresistible. Continue your networking business in Mexico!
Visit
302
Booth #1
u
o
for y r
!
invitation
www.TradeShowExecutive.com
Trade Show Executive
November 2008
33
IAEE
pDecember
r e v ie
w
10-12
Continued from page 32
Look for these Companies at IAEE
Booth #
Company Name
901 4imprint
1018 A.C.T. Inc/EXPOCAD
943 a2z, Inc.
400 ABF Freight System, Inc.
1222 Accurate Event Services
625 Advanced Tradeshow Tech/Momentum
Event Network
718 AEX Convention Services
136 AFL Athletes For Life Foundatio
1225 AGS Expo Services
1105 Airways Freight Corporation
218 Alamo Security Services
821Albuquerque Convention Center
309 AmazingMail
220 Ambassadors
931American Exhibition Services
923 American Exposition Technologies
804 American Sightseeing / Grayline
437 American Tradeshow Services
110
Amsterdam RAI
1233Anaheim/Orange County Visitor
& Convention Bureau
201ARI
703Arlington Convention & Visitors Bureau
128ASAE - The Center for Association Leadership
427 AsiaWorld-Expo Management Limited
207 ASP Inc.
1001Atlanta Convention & Visitors Bureau
819Atlantic City Convention & Visitors Authority
522 Atlantic Rentals and Sales
1206 Attendee Interactive, LLC
727Austin Convention & Visitors Bureau
211 Axess Grafx Inc.
101 B.I.G. Badge USA
1231 Bagmasters Factory Direct
600Baltimore Area Convention & Visitors Association
600Baltimore Convention Center
506Bartizan Connects
443Bayfront Convention Center
719 BDMetrics, Inc.
839 BearCom
1101 Blaine Convention Services
301 BodyWorks Massage Therapy Centers Inc.
305 Booth Tracker (E-SoftSys)
137BoothBoss
310Boston Convention Marketing Center
919Brede Exposition Services
901Buttine Exhibition Insurance
720 Buyingshow Solutions, Inc.
225 Canadian Tourism Commission
444 CCLD
606 CDshowGuides (Interactive Media Products)
901 Center for Exhibition Industry Research (CEIR)
1406 Century Security & Event Staffing
1129 Champion Exposition Services
423 Charleston Area Convention Center
1024 Charlotte Convention Center
800 Chicago Convention & Tourism Bureau
1412 China Council for the Promotion
of International Trade
439 Cincinnati USA Convention & Visitors Bureau
821 Colorado Convention Center/SMG
325 Communication Rental Service
419 CompuSystems
844 Connecticut Convention Center
545 Connections Housing
737 Convention Data Services
124 Convention Industry Council
408 Convention Models & Talent, Inc.
108 Convention News Television, (CNTV)
1208 Convention Plant Creations
841 Convention Strategy
821 Cox Business Services Convention Center
542 Custom News / USAE
Booth #
Company Name
Booth #
406 Custom Registration, Inc.
105 CVB of Greater Monroeville
731 Dallas Convention & Visitors Bureau
731 Dallas Convention Center
821 David L. Lawrence Convention Center
723 Daytona Beach Area Convention & Visitors Bureau
1400 DealCenter, LLC
807 Denver Metro Convention & Visitors Bureau
1119 Destination DC
130 Destination Marketing Association International
701 Detroit Metro Convention & Visitors Bureau
821 DeVos Place
1326 Digitell, Inc.
821 Direct Energy Centre
413 Dulles Expo and Conference Center
1110 EA Logistics
1219EAX Worldwide, Inc.
927Edlen Electrical Exhibition Services
821El Paso Convention & Visitors Bureau
139 Eland & Associates, LLC
543Elite Show Services, Inc.
620 EPIC
527 eShow2000
238 eTouches
508 Event Insights
125 Event Ready
119
Exhibit Services, Inc.
618Exhibit Surveys, Inc.
901 Exhibition Industry Foundation
126Exhibition Services & Contractors Association
601Experient
313 Expo Convention Contractors Inc.
837 Expo Ease
204 EXPO Magazine
809 Expo Plus, Inc.
107 Expo Tracker, LLC
1200 ExpoCall
1413 Exposures, LTD.
424 ExpoTools
540 Expovision Convention Housing
401 Fish Software
404 Floral Exhibits Ltd.
608 Fontainebleau Las Vegas
731 Fort Worth Convention & Visitors Bureau
1019 Freeman
1009 Garden State Exhibit Center
1011 Gaylord Hotels
219 George Fern Company
937 GES Exposition Services
331 Global Spectrum
418 GlobeX Logistics Inc.
731 Grapevine, TX Convention & Visitors Bureau
806 Greater Birmingham Convention & Visitors Bureau
821 Greater Columbus Convention Center
930 Greater Fort Lauderdale CVB/Broward
County Convention Center
531 Greater Houston Convention & Visitors Bureau
538 Greater Louisville Convention & Visitors Bureau
801 Greater Miami Convention & Visitors Bureau
1204 Greater Reading Convention & Visitors Bureau
745 Greater Richmond Convention Center
820 Hampton Convention & Visitors Bureau
707 Hargrove, Inc.
120 Healthcare Convention & Exhibitors Association
505 Hershey Harrisburg Regional Visitors Bureau
409 Hyatt Hotels & Resorts
901 IAEE
442 iBAHN
642 ICAT Expo Logistics
1224 Indiana Convention Center / Lucas Oil Stadium
901 IndustryConnect
127 Infolink Communications
507 International Exposition Center
731, 821 Irving Convention & Visitors Bureau
Company Name
942 ITN International, Inc
1213 J. Spargo & Associates
319 Jacob K. Javits Convention Center
200 Judy Venn & Associates Inc.
822Kansas City Convention Center
106KCI Expo Center
721 KLEERTECH
528Knoxville Convention Center
1026Kuehne - Nagel Inc.
1007 Lagniappe Photography Studio, Inc.
607 Las Vegas Convention & Visitors Authority
323 LEADnet 360 By CompuSystems
307 Lenexpo Joint Stock Company
901 ListeNation Corporation
833 Long Beach Area Convention & Visitors Bureau
501 Los Angeles Convention & Visitors Bureau
1328 Map Your Show
1408 MarketArt / You Are Here
343 Marriott & Renaissance Hotels & Resorts
1205 Marsh Consumer Connexions
800 McCormick Place
821 Meadowlands Exposition Center
1202 Meridia Audience Response
242 Metropolitan Exposition Services, Inc.
1302 Mexico Tourism Board
940 MGM Grand at Foxwoods
402 Mississippi Gulf Coast Convention
& Visitors Bureau
821 Mobile Convention Center
415 Myrtle Beach Convention Center
441Nashville Convention & Visitors Bureau
925Nashville Convention Center
122 National Association of Consumer Shows
800Navy Pier
1009New Jersey Convention Center
433New Media Gateway
815New Orleans Metropolitan Convention
& Visitors Bureau
815New Orleans Morial Convention Center
109 NewLeads
1313 NewLink Events
321NYC & Company
723 Ocean Center @ Ocean Walk Village
821 Ogden Eccles Conference Center
521 OneSource Logistics
537Orange County Convention Center
206 Orion Event Services
537Orlando/Orange County Convention & Visitors Bureau
202Oscar Einzig
225 Palais des Congres de Montreal
224 Palm Beach County Convention & Visitors Bureau
821 Palm Springs Convention Center
1203 Pasadena Center
145 Passport Health Miami
843 PC/NAMETAG
1218 Pennsylvania Convention Center
1218 Philadelphia Convention & Visitors Bureau
523 PLI
519 PMSI - Professional Marketing Services, Inc.
507 Positively Cleveland
208 PR Newswire / MultiVu
512 PRG Hi-Tech
1108 Prism Technologies Inc.
818 Production Transport, Inc.
121 Professional Convention Management Association
1229 Projection Presentation Technology
831 Providence Warwick Convention & Visitors Bureau
932 Puerto Rico Convention Bureau
932 Puerto Rico Convention Center
1106 Registration Control Systems
821 Reliant Park - SMG
1027 Reno-Tahoe America’s Adventure Place
745 Richmond Metropolitan Convention
& Visitors Bureau
Booth #
Company Name
906 Rock-It Cargo Fairs & Exhibitions/
Rogers Worldwide
445 Rolland Safe Company
627 Rosemont Convention Bureau
728 Sacramento Convention & Visitors Bureau
1123 San Antonio Convention & Visitors Bureau
912 San Diego Convention Center
910 San Francisco Convention & Visitors Bureau
713 Sands Expo & Convention Center
743 Santa Clara Convention & Visitors Bureau
821 Savannah International Trade
& Convention Center/SMG
112 Schneider Publishing Co/Association News
& Sports Travel
1113 Shepard Exposition Services
337 Showcare
407 SMART-Reg International, Inc.
813 SmartSource Computer & Audio Visual Rentals
821 SMG - Salt Palace Convention Center
821 SMG Convention Centers
821 SMG-Ontario Convention Center
& Visitors Bureau
525 Soma Media
1107 St. Louis Convention & Visitors Commission
1314 Stetson Convention Services
244 Streampoint Solutions
1311 Synqware
226 Taiwan External Trade Development Council, TAITRA
303 Techneat Inc.
104 The BoothSeal Company LLC
100 The C.W. Allen Group
123 The Commerce Trade Show Logistics Group
724 The Expo Group
429 The Multisoft Group
619 The Preferred Promotional Model
& Talent Group
624 TMI (Tradeshow Multimedia Inc)
225 Tourism Toronto
103 Trac Center
530 Trade Show Executive
132 Trade Show Exhibitors Association
1405 Tradeshow Decorators International
1209 Tradeshow Week
515 TradeshowLogistics
901 TradeshowStore.com
514 Traffic Builders Inc.
513 Trakkers, LLC
536 Transit Air Cargo
808 Travel Planners, Inc.
327 Travel Portland
420 Travel Technology Group
901 TriNet
705 TripBuilder, Inc.
236 TS2 - Conference and Exposition (NTP)
1411 TSNN / Tarsus Group
821 Tulsa Convention Center
1324 Turning Technologies
118
U.S. Dept of Commerce-U.S. Commercial Service
936 Ungerboeck Systems International
131 United Service Companies
306 UPS Freight
1315Valley Forge Convention & Visitors Bureau
1220Valley Forge Convention Plaza
225Vancouver Convention & Exhibition Centre
602Virginia Beach Convention & Visitors Bureau
1207 Virtual Marketing Partners
824 Vista Convention Services
1410 VWebmedia
431 Wells Fargo Insurance Services
621 WingateWeb, part of Active Network
842 World Events Organisation Pte Ltd
426 Wyndham Jade
612Yellow Roadway
Note: Exhibitors in boldface have advertised in Trade Show Executive magazine
34
34
November 2008
2008
November
TradeShow
ShowExecutive
Executive
Trade
www.TradeShowExecutive.com
www.TradeShowExecutive.com
Feature
Convention Centers with 100,000 Square Feet of
Prime Exhibit Space or Less
By Nicole Burnes, assistant editor
More than 130 of the North
American convention centers listed in
Trade Show Executive’s Directory of the World’s
Top Convention Centers (WTCC) had 100,000
square feet or less of prime exhibit space,
and four are expected to move on to
bigger things in 2009.
This year, 131 convention centers in
the United States, Canada and Mexico
with 100,000 square feet or less of prime
exhibit space are listed in the WTCC. Of
these, 14 provide 100,000 square feet of
prime exhibit space and 16 provide 50,000
square feet.
The centers with 100,000 square
feet of prime exhibit space or less make
up 43.8% of the buildings listed in the
WTCC; however, their total square
footage only accounts for 13.8% of the
roughly 68.2 million square feet of prime
TM
Snapshot:
exhibit space, and 29.2% of meeting
space available. The Gwinnet Center in
Duluth, GA is closest to the median for
prime exhibit space number with 71,600
square feet. The Rhode Island Convention
Center is the median for meeting space
with 37,000 square feet.
Small centers serve an important
niche market in the industry, but have
seen increased competition from larger
venues looking to build up their share
of the small-meeting pie. Many small
centers have responded by adding
more space in order to accommodate
larger shows and multiple small events.
According to the Pardon Our Dust feature
in TSE‘s October issue, four convention
centers with 100,000 square feet or less
of existing prime exhibit space – Caesars
Palace in Las Vegas, Ocean Center in
Daytona Beach, FL, the Santa Clara
Convention Center and Vancouver
Convention and Exhibition Centre – will
complete expansion in 2009 and outgrow
this size category. Others, such as the
Foxwoods Resort Casino and MGM
Grand at Foxwoods in Mashantucket, CT,
completed expansion earlier this year and
have already been moved off the list.
Smaller convention centers still have
strong attributes that keep shows coming
back. They provide desirable locations,
accommodate tight budgets, and can often
have higher room availability. The centers’
small size allows them to be flexible and
host a variety of events – from business
meetings to local community and cultural
events – which makes them integral to
the health and wealth of the industry and
their local economy.
Convention Centers with 100,000 Square Feet or
Less of Prime Exhibit Space
• 131 convention centers with
100,000 square feet or less of
prime exhibit space from the
United States, Canada and
Mexico are included in this list.
• These centers represent 43.8%
of the 299 facilities recorded
in Trade Show Executive’s
Directory of the World’s Top
Convention Centers; their space
is 13.8% of the total prime
exhibit space in the WTCC and
29.2% of the meeting space.
• Together the 131 facilities
on this list provide a total of
9,425,011 square feet of prime
exhibit space and 6,505,378
square feet of meeting space.
The average exhibit-to-meetingspace ratio is 1.45.
• Facilities from the United States
with 100,000 square feet or less
of prime exhibit space account
for well over 80% of both of the
above prime exhibit and meeting
space totals with 7,852,806
square feet and 5,443,975
square feet, respectively.
• For centers with 100,000
square feet or less of prime
exhibit space, the average prime
exhibit space is 71,946 square
feet. The average meeting
space is 59,682 square feet.
• The facility that best represents
the average prime exhibit space
of those recorded here is the
Gwinnet Center in Duluth, GA,
with 71,600 square feet.
• The median prime exhibit space
is 71,600 square feet. That of
meeting space is 37,000 square
feet.
• The Gwinnet Center in Duluth
matches the median prime
exhibit space; Rhode Island
Convention Center is the median
for meeting space.
• 16 centers represent the mode
prime exhibit space, with 50,000
square feet. 14 facilities offer
100,000 square feet.
• The meeting space mode is
15,000 square feet. Because
the amount of meeting space
varies widely, only 5 facilities
offer that amount.
Continued on page 36
www.TradeShowExecutive.com
Trade Show Executive
November 2008
35
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Continued from page 35
Convention Center
Exhibit Space
U.S. Convention Centers
13.
1. *Baton Rouge River Center
Baton Rouge, LA
www.brrivercenter.com
100,000 sf
2. *Chattanooga Convention Center
Chattanooga, TN
www.chattconvention.org
100,000 sf
3. *Cox Business Convention Center
Oklahoma City, OK
www.coxconventioncenter.com
4. *Duluth Entertainment
Convention Center
Duluth, MN
www.duluthconventioncenter.com
See our ad p.44
100,000 sf
100,000 sf
5.
*Joseph S. Koury/Sheraton Greensboro
Hotel at Four Seasons Convention Center
Greensboro, NC
www.kourycenter.com
100,000 sf
6.
*Arthur R. Outlaw Mobile
Convention Center
Mobile, AL
www.mobilconventions.com
7.
*Palm Beach County
Convention Center
West Palm Beach, FL
www.pbconventioncenter.com
8.
*Renaissance Schaumburg
Hotel & Convention Center
Schaumburg, IL
www.renaissanceschaumburg.com
9. *Rhode Island Convention Center
Providence, RI
www.riconvention.com
10. *Will Rogers Memorial Center
Ft. Worth, TX
www.willrogersmemorialcenter.com
11. *Santa Clara Convention Center
Santa Clara, CA
www.santaclara.org
12. *Savannah International Trade
& Convention Center
Savannah, GA
www.savtcc.com
Convention Center
100,000 sf
See our ad p.42
100,000 sf
100,000 sf
100,000 sf
100,000 sf
100,000 sf
See our ad p.43
100,000 sf
Exhibit Space
Las Vegas Cashman
Convention Center
Las Vegas, NV
www.lvcva.com
98,100 sf
14. *Amarillo Civic Center
Amarillo, TX
www.amarillociviccenter.com
98,000 sf
15.
*Fresno Convention
& Entertainment Center
Fresno, CA
www.fresnoconventioncenter.com
98,000 sf
16.
Rosen Shingle Creek Hotel
& Golf Club
Orlando, FL
www.rosenshinglecreek.com
95,848 sf
17. *Marriott Wardman Park Hotel
Washington, DC
www.wardmanpark.com
95,000 sf
18. *Shreveport Convention Center
Shreveport, LA
www.shreveportcenter.com
95,000 sf
19. Ocean Center
Daytona Beach, FL
www.oceancenter.com
94,695 sf
20. Knoxville Expo Center
Knoxville, TN
www.knoxvilleexpocenter.com
93,800 sf
21. Trump Taj Mahal Casino & Resort
Atlantic City, NJ
www.trumptaj.com
93,000 sf
22. *Big Town Exhibition Hall
Mesquite, TX
90,000 sf
23. *Lee Civic Center
Ft. Myers, FL
www.leeciviccenter.com
90,000 sf
24. *Montana ExpoPark
Great Falls, MT
www.goexpopark.com
90,000 sf
See our ad p.43
25. *Ontario Convention Center
Ontario, CA
www.ontariocc.com
90,000 sf
26. The Mirage Casino-Hotel
Las Vegas, NV
www.mirage.com
89,400 sf
See our ad p.41
* Tied in amount of space
36
November 2008
Trade Show Executive
www.TradeShowExecutive.com
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Convention Center
27.
Exhibit Space
JW Marriott Desert Ridge
Resort & Spa
Phoenix, AZ
www.jwdesertridgeresort.com
28. Connecticut Expo Center
Hartford, CT
www.ctexpocenter.com
29. *Bally’s Las Vegas
Las Vegas, NV
www.lvmeetingsbyharrahs.com
30. *Paris Las Vegas
Las Vegas, NV
www.lvmeetingsbyharrahs.com
31. Disney’s Coronado Springs Resort
Lake Buena Vista, FL
www.disneymeetings.com
32. ODEUM Sports & Expo Center
Villa Park, IL
www.odeumexpo.com
33. Hampton Coliseum
Hampton, VA
www.hamptoncoliseum.org
34. Peppermill Hotel Casino
Reno, NV
www.peppermillreno.com
35. Showplace
High Point, NC
www.showplace-highpoint.com
36. *Ford Park Event Center
Beaumont, TX
www.fordpark.com
Convention Center
Exhibit Space
89,000 sf
41. *El Paso Convention &
Performing Arts Center
El Paso, TX
www.visitelpaso.com
80,000 sf
88,000 sf
42. *South Point Hotel & Casino
Las Vegas, NV
www.southpointcasino.com
80,000 sf
87,000 sf
43. Prime F. Osborn III Convention Center
Jacksonville, FL
www.jaxevents.com
78,500 sf
87,000 sf
44. Cajundome/Convention Center
Lafayette, LA
www.cajundome.com
77,303 sf
86,000 sf
45. Dayton Convention Center
Dayton, OH
www.daytonconventioncenter.com
77,000 sf
46.
76,980 sf
85,000 sf
Charleston Area Convention
Center Complex
Charleston, SC
www.charlestonconvention.com
47. American Bank Center
Corpus Christi, TX
www.americanbankcenter.com
76,500 sf
84,784 sf
48. Omaha Civic Auditorium
Omaha, NE
www.omahacivic.com
75,920 sf
84,000 sf
49. Wynn Las Vegas
Las Vegas, NV
www.wynnlasvegas.com
75,586 sf
50.
75,000 sf
84,827 sf
83,000 sf
*Grand Hyatt Las Vegas at the
Cosmopolitan Resort & Casino
Las Vegas, NV
www.cosmolv.com
37. *Statehouse Convention Center
Little Rock, AR
www.littlerock.com
83,000 sf
38. The Lakeland Center
Lakeland, FL
www.thelakelandcenter.com
51. *SeaGate Convention Centre
Toledo, OH
www.toledo-seagate.com
75,000 sf
82,582 sf
52. *The Wildwoods Convention Center
Wildwood, NJ
www.wildwoodsnj.com
75,000 sf
53. Waco Convention Center
Waco, TX
www.wacocvb.com/conv.html
74,000 sf
54. *Disney’s Contemporary Resort
Lake Buena Vista, FL
www.disneymeetings.com
72,000 sf
39.
Fredericksburg Expo
& Conference Center
Fredericksburg, VA
www.fredericksburgexpocenter.com
82,000 sf
40. Empire State Plaza Convention Center
Albany, NY
www.empirestateplaza.org
81,500 sf
Continued on page 38
* Tied in amount of space
www.TradeShowExecutive.com
Trade Show Executive
November 2008
37
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Continued from page 37
Convention Center
Exhibit Space
55. *Lansing Center
Lansing, MI
www.lansingcenter.com
56. Gwinnett Center
Duluth, GA
www.gwinnettcenter.com
57.
*Hyatt Regency Chicago’s
Riverside Center
Chicago, IL
www.chicagohyatt.com
72,000 sf
71,600 sf
70,000 sf
Convention Center
Exhibit Space
69. *Neal S. Blaisdell Center
Honolulu, HI
www.blaisdellcenter.com
65,000 sf
70.
64,000 sf
Buffalo Niagara Convention
Center Plaza
Buffalo, NY
www.buffaloconvention.com
71. Garden State Convention
& Exhibit Center
Somerset, NJ
www.gsec.com
62,000 sf
58. *KCI Expo Center
Kansas City, MO
www.kciexpo.com
70,000 sf
59. *Palmer Events Center
Austin, TX
www.austinconventioncenter.com
72. Meadowlands Exposition Center
Secaucus, NJ
www.mecexpo.com
61,000 sf
70,000 sf
60. *Roberts Centre
Wilmington, OH
www.robertscentre.com
73. *Big Sandy Superstore Arena
Huntington, WV
www.bigsandyarena.com
60,000 sf
70,000 sf
61. Kansas Expocentre
Topeka, KS
www.ksexpo.com
74. *The Broadmoor
Colorado Springs, CO
www.broadmoor.com
60,000 sf
69,500 sf
62. XL Center
Hartford, CT
www.xlcenter.com
75. *Crown Center
Kansas City, MO
www.crowncenter.com
60,000 sf
68,000 sf
63. *Gatlinburg Convention Center
Gatlinburg, TN
www.gatlinburg-tennessee.com
76. *Jackson Convention Complex
Jackson, MS
www.jacksonconventioncomplex.com
60,000 sf
67,000 sf
77. *Nashville Municipal Auditorium
Nashville, TN
www.nashvilleauditorium.com
60,000 sf
78. *Nassau Veterans
Memorial Coliseum
Uniondale, NY
www.nassaucoliseum.com
60,000 sf
79. *Norfolk Scope
Norfolk, VA
www.sevenvenues.com
60,000 sf
80. *Overland Park Convention Center
Overland Park, KS
www.opconventioncenter.com
60,000 sf
81. Hyatt Regency Atlanta
Atlanta, GA
www.hyattregencyatlanta.com
58,243 sf
82. Hilton Anaheim
Anaheim, CA
www.hilton.com
57,084 sf
64. *Roland E. Powell Convention Center
Ocean City, MD
www.ococean.com
65. *Hilton Americas Houston Hotel
Houston, TX
www.americashouston.hilton.com
66. *Lexington Center
Lexington, KY
www.lexingtoncenter.com
67. Nicholas J. Pirro Convention
Center at Oncenter
Syracuse, NY
www.oncenter.org
68.
*John Ascauga’s Nugget
Resort Casino
Reno, NV
www.janugget.com
See our ad p.44
67,000 sf
66,000 sf
66,000 sf
65,250 sf
65,000 sf
See our ad p.42
* Tied in amount of space
38
November 2008
Trade Show Executive
www.TradeShowExecutive.com
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Convention Center
Exhibit Space
Convention Center
Exhibit Space
83. Comcast Arena Everett and
Edward D. Hansen Conference Center
Everett, WA
www.comcastarenaeverett.com
57,000 sf
96.
*Charleston Civic Center
& Auditorium
Charleston, WV
www.charlestonwvciviccenter.com
50,000 sf
84. Reno Events Center
Reno, NV
www.renoeventscenter.com
97. *Dena’ina Civic & Convention Center
Anchorage, AK
www.anchorageconventioncenter.com
50,000 sf
98.
50,000 sf
85. *Pasadena Convention Center
Pasadena, CA
www.pasadenacenter.com
86. *Rio All-Suite Hotel & Casino
Las Vegas, NV
www.lvmeetingsbyharrahs.com
87. Tropicana Resort & Casino
Las Vegas, NV
www.tropicanalvsales.com
88. Crown Center Exhibit Hall
Kansas City, MO
www.crowncenter.com
89. Hilton New York
New York, NY
www.hnymeetings.com
90. Greater Tacoma Convention
& Trade Center
Tacoma, WA
www.tacomaconventioncenter.com
56,000 sf
See our ad p.41
55,000 sf
55,000 sf
54,720 sf
52,000 sf
51,084 sf
51,000 sf
*Disney’s Yacht & Beach
Club Resorts
Lake Buena Vista, FL
www.disneymeetings.com
99. *The Dome Center at the Fairgrounds
Henrietta, NY
www.domecenter.com
50,000 sf
100.*Exhibition Building at
Osceola Heritage Park
Kissimmee, FL
www.ohpark.com
50,000 sf
101. *Grand Wayne Convention Center
Ft. Wayne, IN
www.grandwayne.com
50,000 sf
102.*Irving Convention Center
Irving, TX
www.irvingtexas.com
50,000 sf
103. *John S. Knight Center
Akron, OH
www.johnsknightcenter.org
50,000 sf
104. *Lancaster County
Convention Center
Lancaster, PA
www.lccca.com
50,000 sf
50,000 sf
50,000 sf
91. Sioux Falls Convention Center
Sioux Falls, SD
www.siouxfallsconventioncenter.org
50,400 sf
92. *M.C. Benton Convention Center
Winston-Salem, NC
www.twincityquarter.com
50,000 sf
93. *Bismarck Civic Center
Bismarck, ND
www.bismarckciviccenter.com
50,000 sf
105. *Rochester Riverside
Convention Center
Rochester, NY
www.rrcc.com
50,000 sf
106. *The Westin Diplomat Resort & Spa
Hollywood, FL
www.westin.com/diplomat
50,000 sf
107.*Arlington Convention Center
Arlington, TX
www.arlingtoncc.com
94. *Branson Convention Center
Branson, MO
www.bransonconvention.com
95. *Caesars Palace
Las Vegas, NV
www.lvmeetingsbyharrahs.com
48,600 sf
Continued on page 40
* Tied in amount of space
www.TradeShowExecutive.com
See our ad p.45
Trade Show Executive
November 2008
39
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Continued from page 39
Convention Center
Exhibit Space
Canadian Convention Centers
1. *Exhibition Park
Halifax, NS
www.exhibitionpark.com
2. *Niagara Convention & Civic Centre
Niagara Falls, ON
www.fallsconventions.com
3. Moncton Coliseum Complex
Moncton, NB
www.monctoncoliseum.com
4. Vancouver Convention
& Exhibition Centre
Vancouver, BC
www.vcec.ca
5. Winnipeg Convention Centre
Winnipeg, MB
www.wcc.mb.ca
6. Quebec City Convention Center
Quebec City, QC
www.convention.qc.ca
7.
World Trade and Convention
Centre Halifax
Halifax, NS
www.wtcchalifax.com
8. Calgary TELUS Convention Centre
Calgary, AB
www.calgary-convention.com
100,000 sf
100,000 sf
93,000 sf
91,000 sf
78,000 sf
75,000 sf
53,000 sf
50,000 sf
Mexican Convention Centers
1. World Trade Center Veracruz
Boca del Rio, Ver
www.wtcveracruz.com.mx
2.
Yucatan Siglo XXI
Convention Center
Merida, Yuc
www.mayayucatan.com.mx
3.
*Cancun Center Conventions
& Exhibitions
Cancun, Qro
www.cancuncenter.com
96,875 sf
82,408 sf
77,500 sf
Convention Center
Exhibit Space
4. *Expo Forum
Hermosillo, Son
www.expoforum.com.mx
77,500 sf
5. Expo Chihuahua
Chihuahua, Chih
www.expochihuahua.com.mx
69,965 sf
6. CIECEM
Lerma, Edo
www.ciecem.com
64,583 sf
7.
Puebla Convention Center
Puebla, Pue
www.convenciones-puebla.com.mx
63,830 sf
8.
Moon Palace Resort
& Convention Center
Cancun, Qro
www.palaceresorts.com
63,507 sf
9. Expo Reforma CANACO
Mexico City, DF
www.exporeforma.com.mx
60,816 sf
10. CONVEX
Monterrey, NL
www.centroconvex.com
57,049 sf
11. CECONEXPO
Morelia, Mich
www.ceconexpo.com
48,674 sf
12. Tabasco 2000 Convention Center
Villahermosa, Tab
46,790 sf
13. SIGLO XXI Congress Center
Mexico City, DF
www.imss.gob.mx
37,135 sf
14.
35,521 sf
Sheraton Centro Historico Hotel
& Convention Center
Mexico City, DF
www.sheratonmexico.com
15. Expocenter Laguna
Torreon, Coah
www.feriatorreon.com.mx
25,833 sf
16. Expocentro Juriquilla
Juriquilla, Qro
www.misionqueretaro.com
24,219 sf
* Tied in amount of space
40
November 2008
Trade Show Executive
www.TradeShowExecutive.com
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Calif o r nia
Ontario Convention Center
Prime Exhibit Space: 90,000 square feet
Total Exhibit Space: 115,000 square feet
No. Breakout Rooms: 24
Total sf of Breakout Rooms: 24,000
No. of Ballrooms/Total sf: 1/20,000 divisible into 3
In-house services: Electrical, plumbing, food service, cleaning,
telecommunications including internet services; Wi-Fi, DS3,
VOIP, webcasting and video conferencing.
Ontario is in the center of Southern California positioned
between Los Angeles and Palm Springs. The city has over 30
name-brand hotels from full-service to economy, and located
just two blocks from the convention center is the LA/Ontario
International Airport (ONT), which offers more than 250 daily
flights on most major airlines to cities in the U.S. and Mexico.
Under an hour from Ontario are mountain ski resorts, freshwater
fishing lakes, Pacific beaches, wineries, day spas, desert cities,
world-class golfing, Disneyland and Hollywood – truly making
Ontario the center of it all!
www.ontariocc.com
2000 E. Convention
Center Way
Ontario, CA 91764
Phone: (909) 937-3000
Fax: (909) 937-3080
Sales Contact:
Amita Patel, CHSP
Title: Director of Sales
Email: [email protected]
Calif o r nia
Pasadena Convention Center
Prime Exhibit Space: 55,000 square feet
Total Exhibit Space: 80,000 square feet
No. Breakout Rooms: 25
Total sf of Breakout Rooms: 28,000
No. of Ballrooms/Total sf: 1/25,000
In-house services: Full-service catering, electrical and audiovisual production services, high-speed telecommunications, WiFi, security services, a business center and on-site parking are
available.
Located in thriving downtown Pasadena, the Pasadena
Convention Center is just 16 miles from Bob Hope/Burbank
Airport and 27 miles northeast of Los Angeles International
Airport. The Center will complete a $150 million expansion in
Spring 2009, making it a state-of-the-art LEED certified “green”
facility. Adding to its appeal, the Convention Center is home to
the renowned 3,000-seat Civic Auditorium. Delegates can walk
to four hotels and Old Pasadena, a bustling 22-block historic
area filled with 200 shops, restaurants and clubs. Visitors will
also enjoy museums, golf and live theatre.
www.pasadenacenter.com
www.TradeShowExecutive.com
300 E. Green Street
Pasadena, CA 91101
Phone: (626) 793-2122
Fax: (626) 793-8014
Trade Show Executive
Sales Contact: Nancy Johnson
Title: Director of Sales
Email: eventsales@
pasadenacenter.com
November 2008
41
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Col o rad o
The Broadmoor
Prime Exhibit Space: 60,000 square feet
No. Breakout Rooms: 40
Total sf of Breakout Rooms: 91,167
No. of Ballrooms/Total sf: 4/93,833
In-house services: Wireless Internet, high-speed Internet
connections, electrical power, compressed air, water, natural gas,
business center, state-of-the-art audio-visual, florist services.
The entire Broadmoor Hall is carpeted and column-free, with a
ceiling height of 25 feet. The event hall ceiling provides eye bolts
of 15 feet on-center for hanging displays, signs, etc. There are
three separate docks with one leveler. Two separate enclosed
offices and VIP preparation rooms include a restroom with shower
and flat-screen televisions. Indoor parking for 916 cars is also
available.
The Broadmoor covers 3,000 acres and includes 744 rooms
and suites, three championship golf courses, a tennis program and
award-winning spa. There are 18 restaurants, cafes and lounges
and 25 retail shops on-site.
The Broadmoor has partnered with three neighboring hotels, all
within a five-minute drive, to offer peak room blocks of up to 1,700
rooms.
www.broadmoor.com
One Lake Avenue
Colorado Springs, CO 80806
Phone: (800) 663-7711
Fax: (719) 577-5779
Sales Contact: David C. Fine
Title: Director of Sales
& Marketing
Email: [email protected]
Flo r ida
Palm Beach County Convention Center
Prime Exhibit Space: 100,000 square feet
Total Exhibit Space: 100,000 square feet
No. Breakout Rooms: 19
Total sf of Breakout Rooms: 21,000
No. of Ballrooms/Total sf: 1/22,000
In-house services: Promotes environmentally friendly and
energy-efficient practices; innovative culinary department
creates customized menus for every occasion and utilizes
recyclable serviceware; completely wired for the latest in
technology and telecommunications; security and personnel
services; Wi-Fi; self-parking and valet services.
Located in the heart of downtown West Palm Beach, the
Palm Beach County Convention Center presents a spectacular
setting for conventions, trade shows, meetings and social
events. An architectural masterpiece with modern amenities and
expertly trained service teams, the facility features a 100,000
square-foot exhibit hall, a 22,000 square-foot ballroom and
19 meeting rooms that can accommodate groups from six to
6,000. Minutes from Palm Beach International Airport, South
Florida’s beautiful beaches and Palm Beach’s famous Worth
Avenue, our location is unsurpassed.
www.pbconventioncenter.com
42
November 2008
650 Okeechobee Boulevard
West Palm Beach, FL 33401
Phone: (561) 366-3030
Fax: (561) 366-3070
Trade Show Executive
Sales Contact: Maria Walker
Title: Director of Sales & Marketing
Email: mwalker@
pbconventioncenter.com
www.TradeShowExecutive.com
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Geo rgia
Savannah International Trade and
Prime Exhibit Space: 100,000 square feet
Convention Center
No. Breakout Rooms: 13
Total sf of Breakout Rooms: 18,000
No. of Ballrooms/Total sf: 1/25,000
In-house services: Telecommunications, utilities (i.e. electrical,
water, compressed air, etc.), Internet, audio-visual, food and
beverage, booth cleaning and security.
Overlooking the picturesque Savannah River, the Savannah
International Trade and Convention Center provides the capacity
and flexibility that today’s meeting planners need. The modern
facility features 100,000 square feet of exhibit space, 50,000
square feet of meeting space, which includes 13 meeting
rooms, four executive-class board rooms, a 25,000 square foot
Grand Ballroom, as well as a state-of-the-art, 367 fixed-seated
auditorium. The Center is managed by SMG, the largest public
facility management company in the world. For more information,
please visit www.savtcc.com or call (912) 447-4000.
www.savtcc.com
One International Drive
Savannah, GA 31402
Phone: (912) 447-4000
Fax: (912) 447-4722
Sales Contact: Fredia Brady
Title: SMG Sr. Director of
Sales & Marketing
Email: [email protected]
Lou is ia nna
Shreveport Convention Center
Prime Exhibit Space: 95,000 square feet
Total Exhibit Space: 115,000 square feet
No. Breakout Rooms: 11
Total sf of Breakout Rooms: 19,002
No. of Ballrooms/Total sf: 4/18,200
In-house services: Electrical, telecommunications, Internet
(wired/wireless), catering, security, audio-visual services
(preferred supplier).
The Shreveport Convention Center is the second largest
convention facility in Louisiana and the largest in the Ark-LaTex region. Located in downtown Shreveport off I-20 and I-49,
and just 15 minutes from the airport, the 350,000 square foot
Center features a 95,000 square foot column-free exhibit hall,
an 18,200 square foot ballroom and 11 meeting rooms. More
than 1,000 hotel rooms and two major casinos are within blocks
of the Convention Center, including the new 313-room, fullservice Hilton that is connected to the Center.
www.shreveportcenter.com
www.TradeShowExecutive.com
400 Caddo Street
Shreveport, LA 71101
Phone: (318) 841-4203
Fax: (318) 841-4040
Trade Show Executive
Sales Contact: Debbi Foshee
Title: Director, Sales & Marketing
Email: dfoshee@
shreveportcenter.com
November 2008
43
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Maryla nd
Roland E. Powell Convention Center
Prime Exhibit Space: 67,000 square feet with 35’ ceiling
Total Exhibit Space: 182,000 square feet
No. Breakout Rooms: 18
No. of Ballrooms/Total sf: 3/21,924
In-house services: Meeting equipment available in-house or by
rental, technical and production services, full-service food and
beverage department, cleaning services in-house, convention
management/planning, staffing, and personnel on-site, Ocean
City Visitors Center on-site, TicketMaster outlet and ticket
booth, box office sales, promenade and food court with two
concession areas, public bus transportation and 1,200 free
parking spaces.
Our contemporary convention center offers 22 meeting rooms,
67,000 square feet of exhibition space, and a 25,000 squarefoot ballroom. And the rest of Ocean City, Maryland offers some
of the world’s best golf courses, a free beach, festivals, fishing,
10,000 hotel rooms, 25,000 rentable condos and more.
4001 Coastal Hwy
Ocean City, Maryland 21842
Phone: (800) 626-2326)
www.ococean.com
Sales Contact:
R. Frederick Wise, CHAE
Title: Director of Sales &
Marketing
Email: [email protected]
Oklah o ma
Cox Business Services Convention Center
Prime Exhibit Space: 100,000 square feet
Total Exhibit Space: 132,000 square feet
No. Breakout Rooms: 26
Total sf of Breakout Rooms: 30,000
No. of Ballrooms/Total sf: 5/25,000
In-house services: Plumbing, security, food service,
telecommunications, Wi-Fi, electrical, business center, cleaning.
The Cox Business Services Convention Center is located 15
minutes from the Will Rogers World Airport, just off Interstate
40 in downtown Oklahoma City – a city known for being both
accommodating and affordable. The SMG-managed facility
offers over one million square feet of flexible space including
100,000 square feet of exhibit space, a 25,000 square foot
ballroom, 21 meeting rooms and a 15,000-seat arena at the
center of it all – just steps away from a growing number of
downtown hotels and the vibrant, urban entertainment district
of Bricktown which features a variety of canal-side restaurants,
clubs, music venues and attractions.
www.coxconventioncenter.com
44
November 2008
One Myriad Gardens
Oklahoma City, OK 73115
Phone: (405) 602-8500
Fax: (405) 602-8505
Trade Show Executive
Sales Contact: Tim Linville
Title: Director of Sales
& Marketing
Email: tlinville@
coxconventioncenter.com
www.TradeShowExecutive.com
Trade Show Executive’s Annual Report on Exhibition Facilities
with 100,000 Square Feet or Less of Prime Exhibit Space
Texas
Arlington Convention Center
Prime Exhibit Space: 48,600 square feet
Total Exhibit Space: 78,600 square feet
No. Breakout Rooms: 12
Total sf of Breakout Rooms: 8,500
No. of Ballrooms/Total sf: 1/30,000
In-house services: Security, audio-visual, food service with inhouse chef, catering, telecommunications, Wi-Fi and electrical.
Located in the center of Dallas/Fort Worth, Arlington is just
15 minutes from DFW Airport. The Arlington Convention
Center is conveniently situated within minutes of 1,000 fulland select-service hotel rooms, and many hotels provide free
airport shuttles. Variety, affordability and a determination to
deliver a memorable experience are the hallmarks of Arlington.
The spacious Arlington Convention Center boasts an awardwinning Convention Services team and makes meeting planning
easy. Arlington is guaranteed to offer a great location, thrilling
amenities and great staff!
www.arlington.org
1200 Ballpark Way
Arlington, TX 76011
Phone: (800) 433-5370
Fax: (817) 265-5640
Sales Contact: Jay Buress
Title: President & CEO
Email: [email protected]
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November 2008
45
Special Report
Par
ten-p t V of a
ar
on b t report
atten uilding
d
trade ance at
show
s
Business Traveler Buyers Convene in High
Numbers Despite Travel Industry Struggles
Association Touts Annual Confab as ‘Must Attend’ Event
By Sandi Cain, news editor
More than Ever. Attendance was up at the 2008 National Business Travel Association convention in Los Angeles. Organizers packed the event with speakers,
educational sessions and technology exhibits that will help the industry weather a slow economy.
T
roubled industries often have a hard
time keeping trade show attendance
and exhibitor numbers strong. But
sometimes industry turmoil can drive
business to a show. That played a part in
strong attendance at the 2008 National
Business Travel Association’s convention
in Los Angeles in August.
Soaring fuel prices, airline cutbacks,
corporate budgeting woes and inflation
worries weren’t enough to keep
business travelers away from the 40th
Annual NBTA International Convention
& Exposition. Even a 5.4 magnitude
46
November 2008
earthquake mid-convention didn’t send
stalwart corporate travel and meeting
managers heading to the exits before the
convention’s end.
The event set attendance and
exhibitor records with 6,403 attendees,
1,400 of whom were travel and meeting
buyers (about the same number of buyers
as in 2007).
International attendance reached 534
this year, representing 41 countries. That
was a 7% increase compared to 2007.
The favorable exchange rate for many
international attendees and a burgeoning
Trade Show Executive
global market likely played a part in
attracting those overseas visitors.
The convention’s expo was the largest
in NBTA history, with 475 exhibitors
and 131,000 net square feet of exhibit
space at the Los Angeles Convention
Center. As of October, the NBTA was
poised for another increase in net square
feet next year, with more space already
on the books than this year. But with the
financial sector in turmoil heading into
the Presidential election in November,
there’s no telling how well any trade
shows will be able to retain exhibitors for
www.TradeShowExecutive.com
No Travel Crisis. The 40th Annual NBTA International Convention & Exposition enjoyed record attendance and was the largest ever in terms of exhibitors and
exhibit space. Organizers said the increase reflected the industry’s understanding that travel is an important business activity regardless of the economy.
2009 events.
Hank Roeder,
senior vice
president,
global
operations for
NBTA, said
organizers
were a bit
surprised
to see the
increase in
attendance
Hank Roeder
and exhibit
space given
ongoing speculation that more companies
might turn to technology for some
meetings and cut back on trade show
attendance. “We thought it might be flat
compared to 2007,” he said.
Nevertheless, Roeder said NBTA
members understand the importance of
travel to a company’s bottom line and
go to the convention to do travel-related
business that will help them be more
productive in their company-related
business. “Business needs to travel,”
Roeder said.
NBTA has affiliates in Asia Pacific,
Brazil, Canada and Mexico and serves a
network of about 15,000 business travel
professionals who collectively manage
about $200 billion in global business
travel and meetings expenses annually on
behalf of roughly ten million business
travelers within their organizations.
Several factors helped NBTA grow
in the face of struggles within the
travel industry. The association’s history
of bringing decision-makers to the
convention gives the event a boost in
most years, Roeder said.
“We’re a buyer-led organization
with more buyers than suppliers in our
membership (by design),” he said. “That
makes it easier for the association to
deliver decision-makers to the exhibitors.”
NBTA is a big believer in reaching out
to the grass roots of its membership to
get buyers to attend. There are 40 NBTA
chapters scattered across the country
and NBTA executives attend various
chapter meetings and provide face-toface education, all the while reminding
members about the benefits of the annual
convention.
Enticements at the convention
include a Chapter President’s Council
A Focus on the Basics
• Make a concerted effort to get
top decision-makers to the trade
show.
• Send a description of educational sessions early to encourage
those who want CEUs.
• Leverage budding industry trends
for presentations and educational
sessions.
• Include topics and educational
sessions that appeal to the core
constituency, because those
opportunities might be the difference in whether or not they get
approval to attend at company
expense.
• Use all the technology tools
available to attract your audience,
including streaming video, testimonials, email, blogs and interactive online options.
• Focus on your grass roots members to get a good turnout from
association chapters.
• Choose a desirable destination
– even if you think your show is a
must-do event.
Continued on page 48
www.TradeShowExecutive.com
Trade Show Executive
November 2008
47
Special Report
Continued from page 47
dinner and service awards that are a
highlight for chapter leadership and
members in contention for the awards. In
addition, there’s a chapter chat reception
that includes a slide show of chapter
highlights from the year. This year more
than 1,000 attended that event.
Chapters with a high level of
participation in NBTA’s Political Action
Committee also get special recognition.
“There’s a healthy competition to see
which chapters are recognized,” Roeder
said.
Because NBTA’s members come from
a variety of industries, the show also
draws a diverse set of exhibitors, creating
a business-to-business environment on
top of the business-to-delegate activity.
“When you get airlines, hotels, software
companies (and others) together, they do
business with each other, too,” Roeder
said.
Had the stock market and banks
taken their tumble earlier, attendance
might have been lower, Roeder said. A
September survey by the Association of
Corporate Travel Executives (ACTE)
TM
Snapshot:
indicated about one-third of travel
managers will reduce spending in 2009.
Almost half of the respondents in that
survey said reductions were primarily due
to economic uncertainty and rising fuel
costs. In an October NBTA survey of
corporate travel managers, nearly 40%
have seen a reduction of meetings and
events due to the fuel crisis and economic
downturn. Roughly 9% have instituted a
temporary travel freeze.
NBTA made a concerted effort to
include plenty of educational sessions that
sometimes help members get approval
to attend. General sessions with relevant
speakers such as Alan Greenspan, former
chairman of the Federal Reserve, and top
airline executives added to the draw.
No organization is perfect and Roeder
admits to at least one past error when
organizers didn’t finalize educational
content and get the descriptions to
members soon enough. “That was a big
mistake … we felt it in attendance,” he
said. It’s a mistake that wasn’t repeated.
Now organizers make certain the
information is out early.
This year, new sessions and
programs were added. Those included
the NBTA Airline RFP, a CSR Toolkit,
and Strategic Meetings Management
Programs. The latter was a concept
pioneered by the NBTA Groups and
Meetings Committee. The association
also convened a Strategic Meetings
Management task force of industry
leaders, who met throughout the
convention. The group encouraged
NBTA to develop a Strategic Meetings
Management certification program.
The task force was formed because of
member feedback saying that companies
were asking travel managers to take on
the strategic role.
Next year’s NBTA convention will
be held in San Diego. But for those that
missed the 2008 event, the NBTA has
a video of the airline CEO panel on its
website, along with education session
downloads, the Airline RFP, the CSR
Toolkit and groups and meetings white
papers.
Reach Hank Roeder at (703) 6840836 or [email protected]
40th Annual National Business Travel
Association International Convention & Exposition
Name of Show: 40th Annual National Business Travel Association International Convention & Exposition
Web site: www.nbtaconvention.org
Show owner: NBTA
Show management: NBTA
Show dates: July 27-30, 2008
2008
2007
2006
131,500
118,500
107,500
475
430
404
6,403
6,223
5,710
534
495
422
Total Room Nights:
15,671
14,187
11,022
Peak Room Nights:
4,056
3,626
2,900
Los Angeles
Convention Center
Boston
Convention Center
Chicago Lakeside
Center
Champion
Champion
J.Spargo & Assoc.
J.Spargo & Assoc.
Net Square Feet of Exhibit Space:
Exhibiting Companies:
Total Attendance:
No. of international attendees:
Site:
General Service Contractor:
Registration Firm:
48
October 2008
Champion J.Spargo & Assoc.
Trade Show Executive
www.TradeShowExecutive.com
Your
Future
is Here
expand Your Global Appeal
PrivilegedAccess.tv is the only online video platform that increases the international
exposure of your show while keeping exhibitors and attendees engaged throughout
the year. All at no charge to you!
Dorian Dickinson - VP of Development and Strategy
PrivilegedAccess.tv
(312) 341-9629
[email protected]
TSE’s Trade Show Locator
ZOOM™ Presents the Leading Shows
Coming Up in January in North America
By Vince Battaglia, managing editor of ZOOM & Nicole Burnes, assistant editor
Whether you need a quick reminder of
shows on the horizon or are studying
the market for potential partnerships,
co-locations or acquisitions, here is a
list of 129 of the most important trade
shows scheduled for January. Each
Show Name/Management/Web Address
show is listed by industry category and
contains both a wide-angle and closeup view of the event, the organizer,
the site and projected size. For a list of
shows coming up in the next 12 months
– searchable by each field – go to
www.TradeShowExecutive.com. To be
considered for future editions of Zoom
in print and online, email information
on your show to vbattaglia@
tradeshowexecutive.com and nburnes@
tradeshowexecutive.com.
Show Manager
Dates
Venue/City/State
Projected Size
Affiliate Summit West
Affiliate Summit, Inc.
www.affiliatesummit.com
Amy Rodriguez
Conference Director
703-368-8301
01/11/2009
01/13/2009
Rio All-Suite Hotel & Casino
Las Vegas, NV
20,000 nsf
200 Exhibitors
3,000 Attendees
The ASI Show Orlando
ASI
www.asishow.com/orlando
Mary Upton
VP of Trade Show Operations
800-546-3300
01/03/2009
01/05/2009
Orange County
Convention Center
Orlando, FL
132,000 nsf
850 Exhibitors
5,500 Attendees
The PPAI Expo
Promotional Products
Association International
www.theppaiexpo.org/expo
Darel Cook
Director of Expositions
& Meetings
972-252-0404
01/12/2009
01/16/2009
Mandalay Bay
Convention Center
Las Vegas, NV
392,100 nsf
1,631 Exhibitors
23,050 Attendees
Fernanda Tilleria
Exhibits Manager
703-264-7622
01/05/2009
01/08/2009
Orlando World
Center Marriott
Orlando, FL
7,200 nsf
60 Exhibitors
1,700 Attendees
Central Environmental Nursery
Trade Show (CENTS)
Ohio Nursery & Landscape Association
www.onla.org
Susan Compton
Trade Show &
Event Manager
614-899-1195
01/26/2009
01/28/2009
Greater Columbus
Convention Center
Columbus, OH
125,200 nsf
617 Exhibitors
11,039 Attendees
Dakota Farm Show
Midwest Shows Inc.
www.farmshowsusa.com
Penny Swank
Show Manager
507-437-7969
01/06/2009
01/08/2009
Dakota Dome
Vermillion, SD
65,000 nsf
300 Exhibitors
30,000 Attendees
Fort Wayne Farm Show
Tradexpos Inc.
www.tradexpos.com
Fred Cline
Sales Manager
507-437-1378
01/13/2009
01/15/2009
Allen County War
Memorial Coliseum
Ft. Wayne, IN
105,000 nsf
410 Exhibitors
37,000 Attendees
Illinois Fertilizer & Chemical
Association Winter Convention
& Trade Show
IFCA
www.ifca.com/convention
Jean Trobec
President
309-827-2774
01/20/2009
01/21/2009
Peoria Civic Center
Peoria, IL
35,000 nsf
95 Exhibitors
1,200 Attendees
Iowa Pork Congress
Iowa Pork Producers Association
www.iowaporkcongress.org/
Doug Fricke
Dir. of Trade Show Marketing
515-225-7675
01/28/2009
01/29/2009
Iowa Events Center
Des Moines, IA
90,000 nsf
400 Exhibitors
5,000 Attendees
Michigan Agri-Business
Association - Annual
Michigan Agri-Business Association
www.miagbiz.org
Charla Scheidler
Office Manager
517-336-0223
01/12/2009
01/14/2009
Lansing Center
Lansing, MI
23,350 nsf
100 Exhibitors
900 Attendees
Advertising & Marketing
Aerospace & Aviation
AIAA Aerospace Sciences Meeting
American Institute of
Aeronautics & Astronautics
www.aiaa.org
Agriculture & Farming
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
50
November 2008
Trade Show Executive
www.TradeShowExecutive.com
Contact Richard Simon at
United Service Companies
(312) 922-8558 • [email protected]
TSE’s Trade Show Locator
United National Maintenance, Inc. • United Maintenance Company, Inc. • United Temps • United Security Service
Show Name/Management/Web Address
Show Manager
Agriculture & Farming (continued)
Dates
Venue/City/State
Projected Size
National Cattlemen’s Beef
Association - Annual
NCBA
www.beefusa.org
Kristin Torres
Mgr., Trade Show
& Assn. Marketing
303-850-3335
01/28/2009
01/31/2009
Phoenix Convention Center
Phoenix, AZ
75,000 nsf
300 Exhibitors
5,000 Attendees
Nebraska Agri-Business
Association Exposition
Anderson Management Services
www.na-ba.com/expo.htm
Robert Anderson
President
402-476-1528
01/28/2009
01/29/2009
Qwest Center
Omaha, NE
12,000 nsf
120 Exhibitors
3,000 Attendees
Northern Illinois Farm Show
Cygnus Expositions
www.farmshows.com
Darren Winfield
Show Manager
952-808-3300
01/07/2009
01/08/2009
Convocation Center at
Northern Illinois University
Dekalb, IL
38,500 nsf
235 Exhibitors
7,900 Attendees
Power Show Ohio
Ohio-Michigan Equipment
Dealers Association
www.omeda.org
Dennis Alford
Show Manager
614-889-1309
01/30/2009
02/01/2009
Ohio Exhibit Center
Columbus, OH
150,000 nsf
250 Exhibitors
30,000 Attendees
Topeka Farm Show
Tradexpos Inc.
www.tradexpos.com/topeka/
Steve Guenthner
Sales Manager
507-437-1378
01/06/2009
01/08/2009
Kansas Expocentre
Topeka, KS
90,000 nsf
364 Exhibitors
35,000 Attendees
Tropical Plant Industry Exhibition
Florida Nurserymen
& Growers Association
www.fngla.org
Sabrina Haines
Trade Show
Exhibits Manager
407-295-7994
01/15/2009
01/17/2009
Broward County
Convention Center
Ft. Lauderdale, FL
52,000 nsf
500 Exhibitors
8,500 Attendees
01/08/2009
01/11/2009
Sands Expo
& Convention Center
Las Vegas, NV
100,000 nsf
400 Exhibitors
30,000 Attendees
Amusement, Entertainment, Gaming
AVN Adult Entertainment Expo
Home Entertainment Events
http://show.adultentertainmentexpo.com
Liz Crawford
Group Show Director
714-338-6700
Apparel, Beauty, Shoes, Textiles
Action Sports Retailer January
Nielsen Business Media
www.asrbiz.com
Andy Tompkins
Group Show Director
949-226-5722
01/22/2009
01/24/2009
San Diego
Convention Center
San Diego, CA
120,000 nsf
450 Exhibitors
18,000 Attendees
Denver International Western/
English Apparel &
Equipment Market
Western & English Sales Association
www.denver-wesa.com/
Amy Thomas
Trade Show Director
303-295-1040
01/16/2009
01/20/2009
Denver Merchandise Mart
Denver, CO
200,000 nsf
1,100 Exhibitors
12,000 Attendees
Imprinted Sportswear
Show Long Beach
Nielsen Business Media
www.issshows.com
Derrick Nelloms
Operations Manger
770-291-5458
01/23/2009
01/25/2009
Long Beach
Convention Center
Long Beach, CA
110,000 nsf
500 Exhibitors
13,500 Attendees
Outdoor Retailer Winter Market
Nielsen Business Media
www.outdoorretailer.com
Joseph Flynn
Vice President,
Sports Group
949-226-5722
01/22/2009
01/25/2009
Calvin L. Rampton
Salt Palace
Convention Center
Salt Lake City, UT
331,796 nsf
820 Exhibitors
16,050 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
www.TradeShowExecutive.com
Continued on page 52
Trade Show Executive
November 2008
51
sponsored by
TSE’s Trade Show Locator
Continued from page 51
Show Name/Management/Web Address
Show Manager
Apparel, Beauty, Shoes, Textiles (continued)
Dates
Venue/City/State
Projected Size
Printsource New York
Printsource
www.printsourcenewyork.com
Massimo Iacaboni
Producer
212-352-1005
01/13/2009
01/15/2009
Hotel Pennsylvania
New York, NY
NSF Not Supplied
150 Exhibitors
2,500 Attendees
Association of Performing Arts
Presenters Conference NYC
APAP
www.apapconference.org/
Susan Palmer
Conference Planner
202-207-3844
01/09/2009
01/13/2009
Hilton New York
New York, NY
30,000 nsf
400 Exhibitors
4,300 Attendees
The NAMM Show
NAMM, the International
Music Products Association
www.thenammshow.com
Kevin Johnstone
Director of Trade Shows
760-436-8001
01/15/2009
01/18/2009
Anaheim Convention Center
Anaheim, CA
580,839 nsf
1,509 Exhibitors
84,695 Attendees
Education, Training, Science & Research
Art, Music, Culture
Automotive, Trucking, Transportation
American Bus Marketplace
ABA
http://marketplace.issi.net
Lynn Brewer
VP of Meetings & Education
202-842-1645
01/07/2009
01/12/2009
Charlotte Convention Center
Charlotte, NC
150,000 nsf
200 Exhibitors
3,500 Attendees
Florida RV SuperShow
Florida RV Trade Association
http://frvta.org
Lance Wilson
Executive Director
813-741-0488
01/14/2009
01/18/2009
Florida State Fairgrounds
Tampa, FL
976,543 nsf
468 Exhibitors
5,070 Attendees
Inside Self Storage World Expo
Virgo Publishing
www.insideselfstorageworldexpo.com/
Dana Hicks
Trade Show Director
480-990-1101
01/26/2009
01/29/2009
The Venetian Resort,
Hotel & Casino
Las Vegas, NV
40,000 nsf
300 Exhibitors
4,000 Attendees
International Limousine &
Chauffeur Transportation Show
Bobit Business Media
www.lctshow.com/
Kristen Messineo
Event Manager
310-533-2400
01/26/2009
01/28/2009
The Venetian Resort,
Hotel & Casino
Las Vegas, NV
60,000 nsf
100 Exhibitors
3,800 Attendees
Massachusetts International
Auto Show
Expo Management Group
http://worcesterautoshow.com/
David Budnik
President
508-836-2222
01/23/2009
01/25/2009
DCU Center
Worcester, MA
65,000 nsf
50 Exhibitors
Attendees Not Supplied
Motorsports Race Car & Trade Show
Len Sammons Productions
www.aarn.com
Tim Hogue
Show Manager
609-888-3618
01/16/2009
01/17/2009
Atlantic City
Convention Center
Atlantic City, NJ
NSF Not Supplied
Exhibitors Not Supplied
20,000 Attendees
NADA Convention & Expo
National Automobile Dealers Association
http://expo.nada.org/
Connie Mikels
Assistant Director
703-821-7141
01/24/2009
01/27/2009
New Orleans Morial
Convention Center
New Orleans, LA
406,000 nsf
500 Exhibitors
26,500 Attendees
North American International
Auto Show
NAIAS
www.naias.com
Rod Alberts
Executive Director
248-643-0250
01/11/2009
01/25/2009
Cobo Center
Detroit, MI
610,045 nsf
119 Exhibitors
800,000 Attendees
Northeast Wisconsin Truck Expo
PMI
http://www.pmishows.com
Brooke Messenger
Show & Event Manager
920-497-5664
01/15/2009
01/16/2009
Brown County Veterans
Memorial Arena
Green Bay, WI
65,000 nsf
70 Exhibitors
2,500 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
52
November 2008
Trade Show Executive
www.TradeShowExecutive.com
sponsored by
TSE’s Trade Show Locator
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Helena Jehnichen
Events Director
604-684-4291 x5
01/13/2009
01/16/2009
Westin Bayshore Hotel
Vancouver, BC
22,000 nsf
80 Exhibitors
2,000 Attendees
AED Annual Meeting & CONDEX
Associated Equipment Distributors
www.aednet.org/condex/
David Gordon
VP of Sales
630-574-0650 x334
01/15/2009
01/17/2009
San Diego
Convention Center
San Diego, CA
NSF Not Supplied
250 Exhibitors
3,000 Attendees
Atlantic City Pool & Spa Expo
Northeast Spa & Pool Association
www.nespapool.org/acshow.html
Trish McCormick
Show Manager
609-689-9111
01/27/2009
01/29/2009
Atlantic City
Convention Center
Atlantic City, NJ
NSF Not Supplied
462 Exhibitors
12,750 Attendees
Chicago Construction Expo
Construction Equipment Guide
www.constructionequipmentguide.com
Bob Buckley
President
800-992-7116
01/07/2009
01/08/2009
Renaissance Schaumburg
Hotel & Casino
Schaumburg, IL
65,000 nsf
120 Exhibitors
1,800 Attendees
CONEX Wisconsin/Northern Illinois
Cygnus Expositions
http://conexshows.com
Kristie Crone
Account Executive
800-827-8009
01/28/2009
01/29/2009
Wisconsin State Fair Park
West Allis, WI
83,000 nsf
175 Exhibitors
5,000 Attendees
FENCETECH
CM Services
www.americanfenceassociation.com
Maria Prior
Sales & Exhibit Manager
630-858-7337
01/14/2009
01/16/2009
New Orleans Morial
Convention Center
New Orleans, LA
115,000 nsf
365 Exhibitors
6,500 Attendees
Great Lakes Building
Products Exposition
Michigan Lumber & Building
Materials Association
www.mlbma.org
Rick Seely
President
517-394-5225
01/15/2009
01/16/2009
Soaring Eagle
Casino & Resort
Mt. Pleasant, MI
13,500 nsf
80 Exhibitors
1,000 Attendees
International Air-Conditioning,
Heating & Refrigerating Exposition
(AHR Expo)
International Exposition Company
www.ahrexpo.com
Mark Stevens
Vice President
203-221-9232
01/26/2009
01/28/2009
McCormick Place
Chicago, IL
351,001 nsf
1,789 Exhibitors
47,235 Attendees
The International Builders’ Show
National Association of Home Builders
www.buildersshow.com
Wayne Stetson
Senior Vice President
202-822-0200
01/20/2009
01/23/2009
Las Vegas Convention Center
Las Vegas, NV
1,037,000 nsf
1,800 Exhibitors
103,000 Attendees
Kitchen, Bath & Renovation Show
Manitoba Home Builders’ Association
www.kitchenandbathshow.com/
Jan Currier
Show Manager
204-925-2560
01/23/2009
01/25/2009
Winnipeg Convention Center
Winnipeg, MB
33,500 nsf
Exhibitors Not Supplied
15,000 Attendees
MASCON
Cygnus Expositions
http://conexshows.com
Abba Blum
Account Executive
800-827-8009
01/22/2009
01/23/2009
Boston Convention
& Exhibition Center
Boston, MA
65,000 nsf
190 Exhibitors
4,500 Attendees
Northwestern Building
Products Expo
Northwestern Lumber Association
www.nlassn.org
Sally Means
Director of Conventions
763-544-6822
01/18/2009
01/20/2009
Sheraton Bloomington Hotel
Minneapolis, MN
12,800 nsf
115 Exhibitors
2,000 Attendees
Philadelphia Construction Expo
Construction Equipment Guide
www.constructionequipmentguide.com
Bob Buckley
President
800-992-7116
01/27/2009
01/28/2009
Greater Philadelphia
Expo Center
Oaks, PA
75,000 nsf
120 Exhibitors
1,800 Attendees
Automotive, Trucking, Transportation (continued)
Truck Loggers Association - Annual
TLA
www.tla.ca
Building & Construction
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
www.TradeShowExecutive.com
Projected Size
Continued on page 54
Trade Show Executive
November 2008
53
TSE’s Trade Show Locator
sponsored by
Continued from page 53
Show Name/Management/Web Address
Show Manager
Building & Construction (continued)
Dates
Venue/City/State
Projected Size
Underground Construction
Technology International
Conference & Exhibition
UCT
www.uctonline.com
Karen Francis
Convention Manager
281-558-6930 x222
01/20/2009
01/22/2009
Henry B. Gonzales
Convention Center
San Antonio, TX
125,000 nsf
200 Exhibitors
3,000 Attendees
Western Retail Lumber
Association Prairie Showcase
WRLA
www.wrla.org
Caren Kelly
Marketing &
Trade Show Mgr.
204-953-1693
01/22/2009
01/24/2009
Prairieland Park
Saskatoon, SK
61,000 nsf
256 Exhibitors
2,800 Attendees
Communications & Broadcasting
Assistive Technology Industry
Association - Orlando
SmithBucklin
www.atia.org
Kristi Williamson
Show Coordinator
312-673-5855
01/28/2009
01/31/2009
Caribe Royale All-Suites
Hotel & Convention Center
Orlando, FL
12,500 nsf
120 Exhibitors
1,200 Attendees
National Association of Television
Program Executives Market
& Conference
NATPE
www.natpe.org/conference/
Wayneston Harbeson
Director of Operations
310-857-1649
01/26/2009
01/29/2009
Mandalay Bay
Convention Center
Las Vegas, NV
113,000 nsf
380 Exhibitors
7,000 Attendees
Pacific Telecommunications
Council 2009
PTC
www.ptc.org/ptc09/index.php
Joel Cantor
Conference Coordinator
808-941-3789
01/18/2009
01/21/2009
Hilton Hawaiian Village
Beach Resort & Spa
Honolulu, HI
4,000 nsf
40 Exhibitors
1,200 Attendees
Computers & Software Applications
Health IT Insight
PPM Media
www.healthitinsight.com
Peter Gordon
Sr. VP / Founding Partner
603-668-7143
01/11/2009
01/13/2009
Hyatt Regency Jacksonville
Jacksonville, FL
NSF Not Supplied
45 Exhibitors
150 Attendees
Macworld Conference & Expo
IDG World Expo
www.macworldexpo.com
Paul Kent
General Manager/VP
508-879-6700
01/05/2009
01/09/2009
Moscone Center
San Francisco, CA
NSF Not Supplied
500 Exhibitors
40,000 Attendees
Social Media Conference
Ticonderoga Ventures, Inc.
www.socialmediaconference.com
Marc Lesnick
President
212-722-1744 x4
01/22/2009
01/23/2009
Miami Beach
Convention Center
Miami, FL
NSF Not Supplied
Exhibitors Not Supplied
650 Attendees
The Hawaii Meeting 2009
Hawaii Dental Association
www.hawaiidentalassociation.net
Loren Liebling
Executive Director
808-593-7956
01/22/2009
01/23/2009
Hawaii Convention Center
Honolulu, HI
8,000 nsf
100 Exhibitors
2,000 Attendees
Rocky Mountain Dental Convention
Metropolitan Denver Dental Society
www.mddsdentist.com
Korinna Milam
Convention Director
303-488-9700
01/15/2009
01/17/2009
Colorado Convention Center
Denver, CO
50,000 nsf
275 Exhibitors
8,500 Attendees
Southwest Dental Conference
Dallas County Dental Society
www.swdentalconf.org
Jane Evans
Executive Director
972-386-5741
01/22/2009
01/24/2009
Dallas Convention Center
Dallas, TX
42,000 nsf
335 Exhibitors
11,000 Attendees
Yankee Dental Congress
Massachusetts Dental Society
www.yankeedental.com
Stefanie Cunniffe
Exhibits Operations Manager
508-480-9797
01/29/2009
01/31/2009
Boston Convention
& Exhibition Center
Boston, MA
100,000 nsf
525 Exhibitors
29,000 Attendees
Dental
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
54
November 2008
Trade Show Executive
www.TradeShowExecutive.com
sponsored by
Show Name/Management/Web Address
TSE’s Trade Show Locator
Show Manager
Education, Training, Science & Research
Dates
Venue/City/State
Projected Size
Archaeological Institute
of America - Annual
Archaeological Institute of America
www.archaeological.org
Andri Cauldwell
Conference &
Meeting Manager
617-353-8704
01/08/2009
01/11/2009
Philadelphia Marriott
Philadelphia, PA
7,000 nsf
55 Exhibitors
2,700 Attendees
InformexUSA
CMP
www.informex.com
Jennifer Jessup
Event Director
609-759-4707
01/27/2009
01/30/2009
Moscone Center
San Francisco, CA
80,000 nsf
550 Exhibitors
5,000 Attendees
Joint Mathematics Meetings
American Mathematical Society
www.ams.org
Penny Pina
Dir. of Meetings & Conf.
401-455-4145
01/05/2009
01/08/2009
Marriott Wardman
Park Hotel
Washington, DC
17,000 nsf
70 Exhibitors
6,000 Attendees
LabAutomation
Corcoran Expositions, Inc.
www.labautomation.org
Barry Sacks
Show Manager
312-541-0567
01/24/2009
01/28/2009
Palm Springs
Convention Center
Palm Springs, CA
45,000 nsf
250 Exhibitors
6,000 Attendees
Ohio Music Education Association
Professional Development
Conference
OMEA
www.omea-ohio2.org
David Adamson
Business Manager
440-552-6983
01/15/2009
01/17/2009
Greater Columbus
Convention Center
Columbus, OH
30,000 nsf
200 Exhibitors
9,000 Attendees
Plant and Animal
Genome Conference
Scherago International
www.intl-pag.org/
Darrin Scherago
Vice President / CIO
201-653-4777
01/10/2009
01/14/2009
Town & Country Resort
& Convention Center
San Diego, CA
11,000 nsf
90 Exhibitors
2,100 Attendees
Southern Early Childhood
Association - Annual
Southern Early Childhood Association
www.southernearlychildhood.org
Glenda Bean
Executive Director
501-221-1648
01/29/2009
01/31/2009
Hilton Myrtle Beach Resort
Myrtle Beach, SC
4,000 nsf
40 Exhibitors
1,200 Attendees
TASA Midwinter Conference
& Education Expo
Texas Association of
School Administrators
www.tasanet.org
Pat Johnston
Director of Special Services
512-477-6361
01/26/2009
01/27/2009
Austin Convention Center
Austin, TX
45,000 nsf
400 Exhibitors
4,500 Attendees
Wisconsin State
Education Convention
Wisconsin Association of School Boards
www.wasb.org/convention
Alison Huber
Communications
& Events Assistant
608-257-2622
01/21/2009
01/23/2009
Midwest Airlines Center
Milwaukee, WI
38,000 nsf
300 Exhibitors
2,100 Attendees
Karen Chupka
VP, Events & Conferences
703-907-7600
01/08/2009
01/11/2009
Las Vegas
Convention Center
Las Vegas, NV
1,804,070 nsf
2,924 Exhibitors
143,695 Attendees
Electrical & Electronics
International Consumer
Electronics Show
Consumer Electronics Association
www.cesweb.org
Exhibition & Meeting Industry
Association Technology Conference
American Society of
Association Executives
www.asaecenter.org/
Allison Wachter
Exposition Manager
202-626-2817
01/27/2009
01/28/2009
Walter E. Washington
Convention Center
Washington, DC
12,200 nsf
100 Exhibitors
1,260 Attendees
The Special Event
Penton Media
http://thespecialeventshow.com
Sharon Morabito
Group Show Director
203-358-3732
01/28/2009
01/30/2009
San Diego
Convention Center
San Diego, CA
160,000 nsf
360 Exhibitors
9,000 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
www.TradeShowExecutive.com
Continued on page 56
Trade Show Executive
November 2008
55
sponsored by
TSE’s Trade Show Locator
Continued from page 55
Show Name/Management/Web Address
Show Manager
Exhibition & Meeting Industry (continued)
Western Fairs Association
Convention, Trade Show
& Marketplace
WFA
www.fairsnet.org
Nichole Farley
Meeting & Event Manager
916-927-3100
Financial, Insurance & Legal Services
Dates
Venue/City/State
Projected Size
01/26/2009
01/27/2009
Grand Sierra
Resort & Casino
Reno, NV
20,000 nsf
200 Exhibitors
1,000 Attendees
Financial Forum & Wealth
Management Expo
Diversified Business Communications Canada
www.financialforum.ca/
Harry Apostolatos
Event Director
905-948-0470
01/15/2009
01/17/2009
Metro Toronto
Convention Centre
Toronto, ON
18,000 nsf
100 Exhibitors
10,000 Attendees
Financial Forum & Wealth
Management Expo
Diversified Business Communications Canada
www.financialforum.ca/
Harry Apostolatos
Event Director
905-948-0470
01/23/2009
01/24/2009
Place Bonaventure
Montreal, QC
10,000 nsf
60 Exhibitors
5,000 Attendees
International Poultry Expo &
International Feed Expo
U.S. Poultry & Egg Association
www.ipe09.com
Charles Olentine
Executive VP
770-493-9401
01/28/2009
01/30/2009
Georgia World
Congress Center
Atlanta, GA
357,166 nsf
945 Exhibitors
20,000 Attendees
Northwest Food Manufacturing &
Packaging Exposition
Northwest Food Processors Association
www.nwfpa.org/
Paul Landaker
Marketing Director
503-327-2200
01/19/2009
01/21/2009
Oregon Convention Center
Portland, OR
25,000 nsf
350 Exhibitors
4,000 Attendees
Philadelphia National Candy,
Gift & Gourmet Show
Philadelphia National Candy,
Gift & Gourmet Show
www.phillycandyshow.com/
Maureen Walter
Show Manager
610-527-4259
01/11/2009
01/13/2009
Atlantic City
Convention Center
Atlantic City, NJ
NSF Not Supplied
200 Exhibitors
3,500 Attendees
Tasting Room Profitability
Conference & Trade Show
Vineyard & Winery Management, Inc.
www.vwm-online.com
Leda Wagner
West Coast Events
Coordinator
707-577-7700 x106
01/21/2009
01/22/2009
Marin Center
San Rafael, CA
20,000 nsf
60 Exhibitors
450 Attendees
Unified Wine & Grape Symposium
American Society for Enology & Viticulture
http://www.unifiedsymposium.org/
Lyndie Boulton
Executive Director
530-753-3142
01/27/2009
01/29/2009
Sacramento
Convention Center
Sacramento, CA
160,000 nsf
500 Exhibitors
11,300 Attendees
Winter Fancy Foods Show
National Association for the
Specialty Food Trade
www.fancyfoodshows.com
Chris Nemchek
VP of Exhibit Management
212-482-6440 x123
01/18/2009
01/20/2009
Moscone Center
San Francisco, CA
NSF Not Supplied
1,100 Exhibitors
10,000 Attendees
Food & Beverage
Home Furnishings, Interior Design, Landscaping
Mid-Atlantic Nursery Trade Show
MANTS
www.mants.com/
Vanessa Finney
Executive VP
410-296-6959
01/07/2009
01/09/2009
Baltimore Convention Center
Baltimore, MD
150,000 nsf
960 Exhibitors
12,000 Attendees
ProGreen EXPO
ProGreen Expo
www.progreenexpo.com/
Karen Hone
Show Manager
303-756-1079
01/14/2009
01/16/2009
Colorado Convention Center
Denver, CO
80,000 nsf
400 Exhibitors
7,500 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
56
November 2008
Trade Show Executive
www.TradeShowExecutive.com
sponsored by
TSE’s Trade Show Locator
Show Name/Management/Web Address
Show Manager
Dates
Home Furnishings, Interior Design, Landscaping (continued)
Venue/City/State
Projected Size
SportsTurf Managers
Association - Annual
STMA
www.stma.org
David Rosenberg
Show Manager
866-847-8623
01/13/2009
01/17/2009
San Jose McEnery
Convention Center
San Jose, CA
37,000 nsf
170 Exhibitors
1,800 Attendees
Western Nursery & Landscape
Association - Annual
WNLA
www.wnla.org/
Sarah Woody Bibens
Executive Director
888-233-1876
01/04/2009
01/06/2009
Overland Park
Convention Center
Overland Park, KS
45,000 nsf
450 Exhibitors
3,200 Attendees
JA New York Winter Show
Nielsen Film Group
www.ja-newyork.com/
Drew Lawsky
Group Show Director
646-654-5000
01/18/2009
01/20/2009
Jacob K. Javits
Convention Center
New York, NY
NSF Not Supplied
Exhibitors Not Supplied
9,000 Attendees
Jewelers International Showcase
JIS
www.jisshow.com/jishome.aspx
Michael Brelsow
President
561-998-0205
01/31/2009
02/02/2009
Miami Beach
Convention Center
Miami, FL
110,000 nsf
600 Exhibitors
10,000 Attendees
Memphis Gift & Jewelry
Show - Winter
Helen Brett Enterprises
www.gift2jewelry.com
Dave Harrington
Show Manager
630-241-9865
01/24/2009
01/26/2009
Memphis-Cook
Convention Center
Memphis, TN
30,000 nsf
150 Exhibitors
8,000 Attendees
Composites+Polycon
American Composites
Manufacturers Association
www.acmashow.org
Heather Rhoderick
Dir. of Meetings &
Conventions
703-525-0320
01/15/2009
01/17/2009
Tampa Convention Center
Tampa, FL
100,000 nsf
250 Exhibitors
3,500 Attendees
ProMat
Material Handling Industry of America
www.promatshow.com
Tom Meinert
Senior Director of Events
704-676-1190
01/12/2009
01/15/2009
McCormick Place
Chicago, IL
295,000 nsf
750 Exhibitors
23,000 Attendees
Jewelry
Manufacturing & Packaging
Medical & HealthCare Products
Health Physics Society
Midyear Meeting
Burk & Associates, Inc.
http://hps.org
Lori Strong
Meetings Manager
703-790-1745
01/31/2009
02/03/2009
Henry B. Gonzales
Convention Center
San Antonio, TX
16,000 nsf
50 Exhibitors
400 Attendees
Photonics West
SPIE/International Society
for Optical Engineering
www.spie.org/photonics-west.xml
Roberta Hart
Manager, Exhibitions
360-676-3290
01/24/2009
01/29/2009
San Jose McEnery
Convention Center
San Jose, CA
116,000 nsf
1,000 Exhibitors
17,000 Attendees
Society of Critical Care
Medicine - Annual
SCCM
www.sccm.org
Pamela Callstream
Dir. of Meetings &
Conventions
847-827-6869
01/31/2009
02/04/2009
Gaylord Opryland Resort
& Convention Center
Nashville, TN
36,500 nsf
175 Exhibitors
5,000 Attendees
Society of Thoracic
Surgeons - Annual
STS
www.sts.org
Show Manager
312-202-5800
01/25/2009
01/27/2009
Moscone Center
San Francisco, CA
47,000 nsf
130 Exhibitors
2,600 Attendees
Patrick Filippelli
National Sales Manager
847-375-4754
01/28/2009
01/31/2009
Hilton Hawaiian Village
Beach Resort & spa
Honolulu, HI
19,000 nsf
100 Exhibitors
1,000 Attendees
Pharmaceuticals
American Academy of
Pain Medicine - Annual
AAPM
http://painmed.org
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
www.TradeShowExecutive.com
Continued on page 58
Trade Show Executive
November 2008
57
sponsored by
TSE’s Trade Show Locator
Continued from page 57
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
CSHP Professional
Practice Conference
Canadian Society of
Hospital Pharmacists
www.cshp.ca
Colleen Drake
Acting Conference
Administrator
613-736-9733
01/31/2009
02/04/2009
Sheraton Centre Toronto
Toronto, ON
23,477 nsf
75 Exhibitors
1,100 Attendees
INTERPHEX/Medical Device/Supply
Chain & Logistics - Puerto Rico
Reed Exhibitions
www.interphexpuertorico.com
Kevin Richards
Industry VP
203-840-5426
01/29/2009
01/30/2009
Puerto Rico
Convention Center
San Juan, PR
65,000 nsf
380 Exhibitors
5,000 Attendees
01/09/2009
01/14/2009
Gaylord Palms Resort
& Convention Center
Orlando, FL
175,000 nsf
400 Exhibitors
5,000 Attendees
Pharmaceuticals (continued)
Projected Size
Police, Fire, Security & Emergency Services
American Correctional Association
Winter Conference
ACA
www.aca.org/Conferences/
Litsa Deck
Director
703-224-0000
Printing, Graphics, Photography, Publishing
American Library Association Midwinter Meeting
Hall-Erickson, Inc.
www.ala.org
Paul Graller
Show Manager
630-434-7779
01/23/2009
01/28/2009
Colorado Convention Center
Denver, CO
95,000 nsf
450 Exhibitors
11,000 Attendees
Ontario Library Association
Super Conference
OLA
www.accessola.com
Jefferson Gilbert
Deputy Executive Director
416-363-3388
01/28/2009
01/31/2009
Metro Toronto
Convention Centre
Toronto, ON
23,000 nsf
180 Exhibitors
4,500 Attendees
Real Estate, Business Opportunities, Land Development
Franchise Expo South
MFV Expositions
www.franchiseexposouth.com/
Joel Goldstein
Group Director of Marketing
201-881-1628
01/09/2009
01/11/2009
Miami Beach
Convention Center
Miami, FL
NSF Not Supplied
300 Exhibitors
10,000 Attendees
The National Franchise & Business
Opportunities Show
National Event Management
www.franchiseshowinfo.com
Karen Heffer
Canadian Show Manager
905-477-2677
01/10/2009
01/11/2009
Metro Toronto
Convention Centre
Toronto, ON
35,000 nsf
150 Exhibitors
5,000 Attendees
The National Franchise & Business
Opportunities Show
National Event Management
www.franchiseshowinfo.com
Karen Heffer
Canadian Show Manager
905-477-2677
01/24/2009
01/25/2009
Centre de Foires de Quebec
Quebec City, QC
29,000 nsf
100 Exhibitors
4,200 Attendees
DeWayne Woodring
Executive Director
317-632-1888
01/27/2009
01/30/2009
DeVos Place
Grand Rapids, MI
31,500 nsf
Exhibitors Not Supplied
1,400 Attendees
Susan Newman
Vice President, Conferences
202-783-7971
01/11/2009
01/14/2009
Jacob K. Javits
Convention Center
New York, NY
175,000 nsf
586 Exhibitors
18,500 Attendees
01/11/2009
01/13/2009
Gaylord Opryland Resort
& Convention Center
Nashville, TN
75,000 nsf
220 Exhibitors
6,000 Attendees
Religion
Religious Conference Management
Association - Annual
RCMA
www.rcmaweb.org
Retail Distribution
National Retail Federation - Annual
NRF
http://events.nrf.com/
Sporting Goods & Recreation
American Football Coaches
Association Convention
AFCA
www.afca.com
Sandi Atkinson
Dir. of Membership & Events
254-754-9900
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
58
November 2008
Trade Show Executive
www.TradeShowExecutive.com
sponsored by
Show Name/Management/Web Address
TSE’s Trade Show Locator
Show Manager
Sporting Goods & Recreation (continued)
Dates
Venue/City/State
Projected Size
Archery Trade Association
Trade Show
ATA
www.archerytrade.org
Cindy Brophy
Mgr., Trade Show &
Membership Svcs.
801-261-2380 x205
01/08/2009
01/10/2009
Indiana Convention Center
Indianapolis, IN
150,000 nsf
475 Exhibitors
7,500 Attendees
Baltimore Boat Show
National Marine Manufacturers
Association
www.baltimoreboatshow.com/
Michael Duffy
Northeast Regional Manager
212-984-7000
01/21/2009
01/25/2009
Baltimore Convention Center
Baltimore, MD
161,300 nsf
219 Exhibitors
25,000 Attendees
International Marina
& Boatyard Conference
AMI & ABBRA
www.marinaassociation.org/imbc
Rachel LaMarre
Co-Conference Chair
410-682-7334
01/25/2009
01/28/2009
Broward County
Convention Center
Ft. Lauderdale, FL
NSF Not Supplied
150 Exhibitors
700 Attendees
New England Boat Show
North American Expositions
www.naexpo.com/boatshow/
Joseph O’Neal
General Manager
617-472-1442
01/10/2009
01/18/2009
Boston Convention
& Exhibition Center
Boston, MA
NSF Not Supplied
500 Exhibitors
50,000 Attendees
New Orleans Boat Show
National Marine Manufacturers
Association
www.neworleansboatshow.com/
Barbara Sclafani
Show Manager
504-780-1818
01/07/2009
01/11/2009
New Orleans Morial
Convention Center
New Orleans, LA
175,000 nsf
125 Exhibitors
19,000 Attendees
The PGA Merchandise Show
Reed Exhibitions
www.pgamerchandiseshow.com/
Ed Several
Group Vice President
203-840-4800
01/29/2009
01/31/2009
Orange County
Convention Center
Orlando, FL
445,000 nsf
1,200 Exhibitors
44,900 Attendees
San Diego Boat Show
National Marine
Manufacturers Association
www.sandiegoboatshow.com/
Jeff Hancock
Show Manager
858-274-9924
01/08/2009
01/11/2009
San Diego
Convention Center
San Diego, CA
NSF Not Supplied
240 Exhibitors
23,000 Attendees
Seattle International Boat Show
Northwest Marine Trade Association
www.seattleboatshow.com
George Harris
Boat Show Director
206-634-0911
01/23/2009
02/01/2009
Qwest Field
& Event Center
Seattle, WA
306,000 nsf
600 Exhibitors
77,000 Attendees
SHOT Show
Reed Exhibitions
www.shotshow.com
Jim Buckley
VP/Show Manager
203-840-5903
01/15/2009
01/18/2009
Orange County
Convention Center
Orlando, FL
656,100 nsf
1,870 Exhibitors
42,216 Attendees
SIA SnowSports Trade Show
SnowSports Industries America
www.snowsports.org
Debbie Des Roches
Director of Trade Shows
703-556-9020
01/27/2009
01/30/2009
Mandalay Bay
Convention Center
Las Vegas, NV
350,000 nsf
450 Exhibitors
18,000 Attendees
Surf Expo
dmg world media
www.surfexpo.com
Roy Turner
Show Director
678-781-7900
01/14/2009
01/17/2009
Orange County
Convention Center
Orlando, FL
260,000 nsf
1,000 Exhibitors
15,000 Attendees
Atlanta International Gift
& Home Furnishings Market
AmericasMart Atlanta
www.americasmart.com
Jo Ann Miller
Senior VP of Tradeshows
404-220-2200
01/09/2009
01/13/2009
Apparel Mart
(AmericasMart 3)
Atlanta, GA
404,783 nsf
2,353 Exhibitors
100,000 Attendees
California Gift Show - Winter
George Little Management, LLC,
a dmg world media business
www.californiagiftshow.com
Angelia Singleton
Show Manager
213-430-2356
01/16/2009
01/19/2009
Los Angeles
Convention Center
Los Angeles, CA
NSF Not Supplied
1,000 Exhibitors
20,000 Attendees
Toys, Hobbies, Gifts
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
www.TradeShowExecutive.com
Continued on page 60
Trade Show Executive
November 2008
59
sponsored by
TSE’s Trade Show Locator
Continued from page 59
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Canadian Gift & Tableware
Association Spring Gift Show
CGTA
www.cgta.org
Karen Bassels
Gift Show Manager
416-679-0170
01/25/2009
01/29/2009
International Centre
Toronto, ON
NSF Not Supplied
1,100 Exhibitors
22,000 Attendees
Canadian Toy & Hobby Fair
Canadian Toy Association
www.cdntoyassn.com
Sheila Edmondson
Executive Director
905-660-5690
01/24/2009
01/26/2009
Metro Toronto
Convention Centre
Toronto, ON
NSF Not Supplied
120 Exhibitors
3,000 Attendees
Craft & Hobby Association
Winter Convention & Trade Show
CHA
www.chashow.org
Tony Lee
VP, Meetings & Expos
201-794-1133
01/25/2009
01/28/2009
Anaheim Convention Center
Anaheim, CA
325,000 nsf
800 Exhibitors
16,000 Attendees
Kite Trade Association
International - Annual
KTAI
www.kitetrade.org/trade_shows
Maggie Vohs
Executive Director
541-994-3332
01/12/2009
01/14/2009
Sandestin Golf &
Beach Resort
Destin, FL
12,600 nsf
45 Exhibitors
100 Attendees
New York International
Gift Fair - Winter
George Little Management, LLC,
a dmg world media business
www.nyigf.com
Dorothy Belshaw
NYIGF Director & SVP
914-421-3345
01/25/2009
01/29/2009
Jacob K. Javits
Convention Center
New York, NY
605,937 nsf
2,664 Exhibitors
58,428 Attendees
OASIS Gift Show
KKT Event Management
www.oasis.org/
Kristi Thomas
Owner
602-952-2050
01/22/2009
01/24/2009
University of Phoenix
Stadium
Glendale, AZ
240,000 nsf
350 Exhibitors
4,000 Attendees
Orlando Gift Show
Urban Expositions
www.orlandogiftshow.com
Donna Guess
Vice President
678-285-3976
01/24/2009
01/26/2009
Orange County
Convention Center
Orlando, FL
50,000 nsf
300 Exhibitors
5,000 Attendees
Portland Gift & Accessories
Show - January
George Little Management, LLC,
a dmg world media business
www.portlandgift.com/
Jenay Root
Show Manager
213-430-2311
01/10/2009
01/13/2009
Oregon Convention Center
Portland, OR
34,000 nsf
300 Exhibitors
3,500 Attendees
Seattle Gift Show
George Little Management, LLC,
a dmg world media business
www.seattlegift.com
Jenay Root
Show Manager
213-430-2311
01/24/2009
01/27/2009
Washington State
Convention & Trade Center
Seattle, WA
100,000 nsf
700 Exhibitors
10,000 Attendees
Toys, Hobbies, Gifts (continued)
Projected Size
Travel, Hotels & Restaurants
Adventures in Travel Expo - Chicago
Unicomm, LLC
www.adventureexpo.com
Melanie Flavin
Show Director
203-878-2577
01/10/2009
01/11/2009
Donald E. Stephens
Convention Center
Rosemont, IL
20,000 nsf
Exhibitors Not Supplied
13,000 Attendees
Hotel, Motel and Restaurant Supply
Show of the Southeast
Leisure Time Unlimited, Inc.
www.hmrsss.com
Linda Cremer
Show Director
843-448-9483
01/27/2009
01/29/2009
Myrtle Beach
Convention Center
Myrtle Beach, SC
50,000 nsf
500 Exhibitors
22,000 Attendees
Dona Gindy
Dir. of Exhibits & Marketing
352-375-5672
01/17/2009
01/21/2009
Gaylord Palms Resort
& Convention Center
Orlando, FL
278,000 nsf
700 Exhibitors
16,000 Attendees
Veterinary
North American Veterinary
Conference
NAVC
www.tnavc.org/
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
60
November 2008
Trade Show Executive
www.TradeShowExecutive.com
The key to
business success
is no secret...
it’s service
At United, we feel so strongly about that
very concept, we included it in our name
United can provide cleaning, security and temp services anywhere,
anytime and for any size event.
Call us today and find out why over 1,500 hundred shows and events,
dozens of hotels as well as public facilities each year use United
Service Companies. With over 40 years of experience in the trade
show and event industries, we are recognized by show managers
across America for providing great service and for being cost effective.
We understand your event has to be perfect. With United’s dedicated
staff available 24/7, we are committed to the success of your event.
Contact Richard Simon at United Service Companies
(312) 922-8558 • [email protected]
United National Maintenance, Inc. • United Maintenance Company, Inc. • United Temps • United Security Service
Trade Show Executive
November 2008 61
www.TradeShowExecutive.com
In d u s t r y E v e nt s
S u n d ay
M o n d ay
T u e s d ay
1
December 2008
By Nicole Burnes, assistant editor
W e d n e s d ay
2
T h u r s d ay
3
f r i d ay
4
s a t u r d ay
5
Exhibit Designers
& Producers
Association (EDPA)
Annual Conference &
Supplier Showcase
December 3-5, 2008
Doral Golf Resort & Spa,
Miami, FL
Gast
7
Society of Incentive
& Travel Executives
(SITE) International
Conference 2008
December 5-8, 2008
Fairmont le Montreux
Palace, Montreux,
Switzerland
8
Exhibition Services
& Contractors
Association (ESCA)
Annual Business
Meeting
December 8, 2008
Loews Miami Beach Hotel,
Miami Beach, FL
Miami Beach, FL
9
Miami, FL
14
9
15
International
Association of Fairs
& Expositions (IAFE)
Annual Convention &
Trade Show
December 15-18, 2008
The Paris Hotel,
Las Vegas, NV
Miami, FL
10
International
Association of
Exhibitions & Events
(IAEE) Expo! Expo!
Annual Meeting &
Exhibition 2008
December 9-11, 2008
Miami Beach Convention
Center, Miami Beach, FL
16
Montreux, Switzerland
21
11
13
12
Washington, DC
Donnelly
17
Association Forum
of Chicagoland
Holiday Showcase
December 16, 2008
Hyatt Regency Chicago,
Chicago, IL
6
National Coalition
of Black Meeting
Planners (NCBMP)
2008 Fall Conference
& 25th Anniversary
Celebration
December 3-7, 2008
Grand Hyatt Washington,
Washington, DC
18
19
20
25
26
27
Voss
22
23
24
30
31
Chicago, IL
Las Vegas, NV
M o r e D e ta i l s
Exhibit Designers & Producers Association
(EDPA) Annual Conference &
Supplier Showcase
December 3-5, 2008
Doral Golf Resort & Spa, Miami, FL
www.edpa.com
Event Management: EDPA, (404) 303-7310
National Coalition of Black Meeting Planners
(NCBMP) 2008 Fall Conference &
25th Anniversary Celebration
December 3-7, 2008
Grand Hyatt Washington, Washington, DC
www.ncbmp.com
Event Management: NCBMP, (202) 628-3932
62
November 2008
Society of Incentive & Travel Executives
(SITE) International Conference 2008
December 5-8, 2008
Fairmont le Montreux Palace,
Montreux, Switzerland
www.site-intl.org
Event Management: SITE, (312) 321-5148
International Association of Fairs &
Expositions (IAFE) Annual Convention
& Trade Show
December 15-18, 2008
The Paris Hotel, Las Vegas, NV
www.fairsandexpos.com
Event Management: IAFE, (417) 862-5771
Exhibition Services & Contractors
Association (ESCA) Annual Business Meeting
December 8, 2008
Loews Miami Beach Hotel, Miami Beach, FL
www.esca.org
Event Management: ESCA, (469) 574-0698
International Association of Exhibitions &
Events (IAEE) Expo! Expo! Annual Meeting
& Exhibition 2008
December 9-11, 2008
Miami Beach Convention Center, Miami Beach, FL
www.iaee.com
Event Management: IAEE, (972) 458-8119
Association Forum of
Chicagoland Holiday Showcase
December 16, 2008
Hyatt Regency Chicago, Chicago, IL
www.associationforum.org
Event Management: Association Forum
of Chicagoland, (312) 924-7000
Trade Show Executive
W h o’s W h e r e
Maura Gast, incoming chair, Destination
Marketing Association International, will present
during the “Global Leadership Forum” session on
December 6 at the SITE International Conference.
n Sandy Voss, group show director, New Hope
Natural Media, will be a panelist for the “What
Does it Really Take to Go Green?” session at the
IAEE Expo! Expo! Annual Meeting & Exhibition on
December 10.
n Terence Donnelly, vice president of trade
shows, Experient, is presenting the session
“Request for Proposals: How to Gain Better
Responses and Lower Your Costs” on December
11 at the IAEE Expo! Expo! Annual Meeting &
Exhibition.
n
www.TradeShowExecutive.com
Look at Lombardy
g
g
J
oin us next month for a complimentary lunch in Beverly Hills or Las Vegas and
embark on a wonderful journey to learn about the beauty and business potential
of the Lombardy region of Northern Italy. Whether you are considering organizing
a pavilion or launching a new event, you will learn first-hand about the business
culture, market potential and infrastructure of the region from ten executives of the
Chamber of Commerce and the Lombardy region.
One of Italy’s richest and most developed regions, Lombardy stretches from the Alps to the enchanting
lakes of Como, Garda and Maggiore, and through to the lush valley of the Po river. Home to the historic
towns of Mantova, Bergamo and Cremona; the breathtakingly beautiful Alpine lakes; the producer of
some of the finest wines in the country; and the stylish city of Milan with its modern exhibition centers.
The “Look at Lombardy” luncheon
is open to show organizers, event managers and service providers.
Registration is capped at 30 people to facilitate discussion and networking.
Register now by going to www.TradeShowExecutive.com
Luncheon Dates:
November 3 at the Beverly Hilton Hotel in Beverly Hills, California
November 6 at the Venetian Resort Hotel and Casino in Las Vegas, Nevada
Brought to you by:
2121 Palomar Airport Road, Suite 220, Carlsbad, CA 92011
For more information contact Diane Bjorklund at
(630)312-8915 or [email protected]
www.TradeShowExecutive.com
Trade Show Executive
g
g
Trade Show Executive &
November 2008
63
People
Trevor Foley will join forces with the
mergers and acquisitions brokering firm
Media Mergers to work on transactions
in the European events sector. He will
be working with Martin Wright, who
founded Media Mergers in 1990. Foley
launched Event Services Network earlier
this year after stepping down as group
CEO of the Events Industry Alliance.
Reach Trevor at 014 4228 5819 or
[email protected]; Martin at 020 3002
4729 or martin.wright@media-mergers.
co.uk
Bill Norton
was named
president of HMP
Communications,
announced Paul
Mackler, chairman
and CEO of HMP
Communications
Holdings LLC. He
Bill Norton
replaces Peter
Norris, who
transitioned to the position of executive
vice president. Norton had been vice
president, meetings and trade shows for
HMP and will be responsible for the
day-to-day operations of the company.
Norton joined HMP last January and has
a 20-year career in trade show and medical
meeting management. Norris will head
up the company’s Wound Care and newly
launched Dermatology Divisions. HMP’s
Reilly
portfolio includes peer-reviewed medical
journals and conferences, including
two Symposium on Advanced Wound Care
events. Reach Bill at (610) 560-0500 x
277 or bnorton@hmpcommunications.
com; Peter at (610) 560-0500 x 222 or
[email protected]
Former Reed Exhibitions executive
Tim Porter launched an independent
exhibition company of his own in
London. Anagram Events will offer
consulting services and outsourcing
support in show management, portfolio
development and brand expansion. Porter
Bill Reilly, founder of Primedia
and Summit Business Media, died
October 17. He was 70. Reilly
had been battling cancer and
stepped down as CEO of Summit
Business Media last year. His career
in publishing spanned 30 years,
during which he was one of the
first business media executives to
develop ventures with private equity
firms. Reach Andrew Goodenough,
CEO of Summit Business Media, at
(212) 752-2710 or agoodenough@
summitbusinessmedia.com
spent more than 15 years with Reed and
managed the company’s defense shows
through their sale earlier this year. Reach
Tim at +44 (0) 20 8123 9004 or tim@
anagramevents.com
Mark Pursell was
named senior staff
vice president of
exhibitions, marketing
and sales for the
National Association
of Home Builders. He
will take charge of the
International Builders’
Missing Something?
Trade Show Executive
Trade Show Executive
September 2008
March 2008
News, Views and Tools for Trade Show and Event Executives
Mark Pursell
ReseaRch
News, Views and Tools for Trade Show and Event Executives
Mike
Rusbridge
Roundup
Sets His Sights on
Doubling
Reed Exhibitions’
$1.4 billion
Turnover
TRENDING
& SPENDING
Attendance Growth
to Weaken in 2008
PoWER LuNch
Medical RepoRt
Live from Baghdad, an
Interview with u.S. Navy
Admiral Patrick Driscoll
Unlocking the dNa of a
Successful Medical Show
TSE’s SPEcIAL
SuPPLEMENT
caSe StUdy
How Hanley Wood
Reversed 17% decline
Who’s Who in cVBs?
TSE’s PARDoN
ouR DuST
Special RepoRt
Stats, Facts & analysis
on Hotel/convention
center complexes
Green Light, Red Light
for convention centers
www.TradeShowExecutive.com
March ‘08 • $14.95
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Have you misplaced an important issue of Trade Show Executive magazine? Is a co-worker holding on to your copy?
Want to restock your library? You can easily order back issues for $14.95 plus $3 shipping and handling.
A quantity discount is also available for orders of 10 issues or more
To place your order or request an order form, send a fax or e-mail to Nicole Burnes.
E-mail: [email protected]
Tel: (760) 929-9604
64
November 2008
Trade Show Executive
Order
Today
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www.TradeShowExecutive.com
5TH ANNUAL
INDEX
CENTER FOR EXHIBITION INDUSTRY RESEARCH INDEX – 2008 EDITION
The Center for Exhibition Research (CEIR) has released the 5th Edition of its groundbreaking industry tool – the
CEIR Exhibition Industry Index. The CEIR Index provides an objective measure of exhibition performance over a
seven-year period, from baseline year of 2000 and each year forward to 2007, the latest periods analyzed. You’ll see how
the exhibition industry performed overall and in 11 industry sectors. With the CEIR Index your company can gauge how
your show compares to others, what are the top-performing industries and which sectors are in transition.
Order your copy today at www.ceir.org
TITLE SPONSOR
PUBLISHING SPONSOR
TM
FOUNDING SPONSORS
TM
Show effective January
30 when Wayne
Stetson steps down
from the association.
Pursell will retain his
responsibilities for the
NAHB’s advertising,
marketing and
sponsorship programs.
Wayne Stetson
Reach Mark at (202)
266-8200, or [email protected]; Wayne
at (202) 266-8180 or [email protected]
Adam at (310) 984-6907 or aschaffer@
greenmediaenterprises.com
Green Media Enterprises named Adam
Schaffer vice president of sales and
business development. The company
produces the Green East and Green West
shows in New York and Los Angeles.
Schaffer was most recently group
publisher for 1105 Media, Inc. Reach
Trade Show Executive
promoted Frank
Chow to the
position of chief
economist. Chow has
more that 13 years
experience as an
economic researcher
and forecaster and
Frank Chow
is co-author of
the magazine’s monthly “Trending &
Spending” column with Vice President,
Publisher and Editor Darlene Gudea.
He is a former chief economist and
director of research for Hispanic
Business Inc. and was a policy advisor
for the speaker of the Arizona House
Index to Advertisers
Expo Guadalajara (Guadalajara, Jalisco)
www.expo-guadalajara.com.mx . . . . . . . . . p.29
Arlington Convention Center (TX)
www.arlington.org . . . . . . . . . . . . . . . . . . . p.45
ASP, Inc.
www.aspevents.com . . . . . . . . . . . . . . . . . p.13
Atlantic City Convention & Visitors Authority
www.atlanticcitynj.com . . . . . . . . . . Insert p.34
Branson Convention Center (MO)
www.bransonconvention.com . . . . . . . . . . . p.5
The Broadmoor (Colorado Springs, CO)
www.broadmoor.com . . . . . . . . . . . . . . . . p.42
Center for Exhibition Industry Research
(CEIR)
www.ceir.org . . . . . . . . . . . . . . . . . . . . . . p.65
George Fern Company
www.georgefern.com . . . . . . . . . . . . p.30 & 31
Las Vegas Convention & Visitors Authority
www.visitlasvegas.com . . . . . . . . . . . . . Cover 2
Greater Miami Convention & Visitors Bureau
www.miamiandbeaches.com . . . . . . . . . . . p.11
The Mexican Fiesta/AMPROFEC
www.visitmexico.com . . . . . . . . . . . . . . . . p.33
Ontario Convention Center (CA)
www.ontariocc.com . . . . . . . . . . . . . . . . . p.41
Palm Beach County Convention Center (FL)
www.pbconventioncenter.com . . . . . . . . . . p.42
Chicago Convention & Tourism Bureau
www.choosechicago.com . . . . . . . . . . . . . . p.9
Pasadena Convention Center (CA)
www.pasadenacenter.com . . . . . . . . . . . . p.41
CompuSystems, Inc.
www.compusystems.com . . . . . . . . . . . . . . p.3
PrivilegedAccess.tv
www.privilegedaccess.tv . . . . . . . . . . . . . . p.49
Cox Business Services Convention Center
(Oklahoma City, OK)
www.coxconventioncenter.com . . . . . . . . . p.44
Roland E. Powell Convention Center
(Ocean City, MD)
www.ococean.com . . . . . . . . . . . . . . . . . . p.44
66
November 2008
Trade Show Executive
of Representatives. Reach Frank
at (760) 929-9666 or frankchow@
tradeshowexecutive.com
Susan Robertson was promoted to
executive vice president of ASAE &
the Center for Association Leadership
(ASAE) as part of a reorganization
of the entire office staff. Robertson
had been senior vice president and
managing director of the organization
and will continue to manage its dayto-day operations. The reorganization
was effective October 1 and divided the
staff into units headed by a 12-member
executive team reporting directly to
President and CEO John Graham.
Reach John at 202 626-2741 or
[email protected]; Susan at (202)
626-2860 or [email protected]
Savannah International Trade
& Convention Center (GA)
www.savtcc.com . . . . . . . . . . . . . . . . . . . . p.43
Shreveport Convention Center (LA)
www.shreveportcenter.com . . . . . . . . . . . . p.43
SMART-reg International, Inc.
www.smart-reg.com . . . . . . . . . . . . . . . Cover 3
South Point Hotel & Casino (Las Vegas, NV)
www.southpointcasino.com . . . . . . . . . . . . . p.7
Donald E. Stephens Convention Center
(Rosemont, IL)
www.rosemont.com . . . . . . . . . . . . . . . Cover 4
Trade Show Executive
www.TradeShowExecutive.comp . . p.45, 63 & 64
Ungerboeck Systems International, Inc.
www.ungerboeck.com . . . . . . . . . . . . . . . . p.15
United Service Companies
www.unitedhq.com . . . . . . . . . . . . . . p.51 & 61
Valley Forge Convention Center (PA)
www.vfconventioncenter.com . . . . . . . . . . . p.10
www.TradeShowExecutive.com
Always Ten Steps Ahead
SMART-reg International offers more than
registration and lead retrieval services. We
provide value-added solutions that will enhance
both your attendee’s and exhibitor’s experience.
Here’s a small sampling of our reasonably
priced technology-based ancillary services.
Trade S
h
ow Exec
INN
utive’s
200
8
A WOAVATION
RDS
SMART-Connect is a social and
professional networking and agenda
planning tool. SMART-Connect can be
used to schedule session participation
and secure appointments with select
groups, attendees, peers, speakers
and exhibitors. Other systems can
be costly, and in most cases, are
an adjunct to the main attendee
registration experience. Our valuepriced solution is tightly integrated
with the entire registration experience.
Tap-N-Go is a compact, RFIDenabled, free-standing battery
powered unit offering quick and easy
tracking for sessions, events and
exhibit floor traffic using the attendee’s
RFID name badge. The unit can
authenticate whether an attendee
has registered and/or prepaid to
be admitted to a particular event.
Collected information is downloaded
and a statistical portrait is developed
along with attendance reports.
SMART-Confirmation is a new
attendee confirmation and badge
mailing system that reduces postage
and adds a green factor as well.
This new badge delivery system
totally eliminates petroleum-derived
components. Working in conjunction
with a USPS Certified Pre-sort Bureau,
First Class handling is achieved at a
much lower postage rate.
No matter what registration system you use today, we
know we can improve it with new technology, increased
efficiencies and better service. Call or email me today to
explore some new ideas.
Providing Fail-Safe Registration and Lead Retrieval
with Passionate Customer Service for over 25 Years
Visit www.SMART-reg.com or call (888) 999-9169
www.TradeShowExecutive.com
Trade Show Executive
Arnie Roberts,
President & CEO
(888) 999-9169
[email protected]
November 2008
67
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