MILWAUKEE JOURNAL SENTINEL

MILWAUKEE JOURNAL SENTINEL
EFFECTIVE FEBRUARY 2014
A COMMANDING LEAD
Journal Sentinel Inc. is the local leader in market reach and penetration with
73% of metro Milwaukee adults using our products every week. Our print and Internet
products deliver your messages to the largest audience in this market. Period.
Milwaukee Journal Sentinel
As Wisconsin’s largest newspaper and flagship
publication of Journal Sentinel Inc., the Milwaukee
Journal Sentinel serves as the only major daily
newspaper for the Milwaukee metropolitan area.
With over 125 years of experience as the
community’s news leader, Journal Sentinel remains
thoroughly committed to serving the southeastern
Wisconsin consumer and business market. This
philosophy is simply fulfilled by delivering the
news and information that makes a difference in
people’s lives while delivering desirable audiences
to advertisers.
nThe Sunday Journal Sentinel has the highest
readership penetration among the top 50 media
markets in the nation.
nThe daily Milwaukee Journal Sentinel also
ranks first in market penetration among the top
50 media markets in the nation.
nDuring a typical week, 72% of metro Milwaukee
adults read the Milwaukee Journal Sentinel in
print and online.
nThe Milwaukee Journal Sentinel won Pulitzer
Prizes in 2008, 2010 and 2011.
Sources: 2013 Scarborough Report Release 1, Milwaukee CBSA as verified by the Audit Bureau of Circulations; 2013 Scarborough Report Release 1 Newspaper Penetration Report, Top 50 DMA’s.
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
1
Print and Digital Products
Digital Products
Websites
nJSOnline.com
JS Digital Solutions
nSocial Media Management
nTapMilwaukee.com
nOnline Reputation Monitoring
nMetroParentMagazine.com
nSearch Engine Marketing/Pay Per Click
nWisconsinTrails.com
nSearch Engine Optimizations (SEO)
nMyCommunityNOW.com
nLivingLakeCountry.com
n Online Press Releases
nVideo Advertising
nFreshMilwaukee.com
nEmail Marketing
Mobile (Smartphone & Tablet)
nJSOnline
nBest of Brew City
nContesting
n Social Media Creation, Monitoring and Strategy
nWebsite Design and Development
nTap Milwaukee
n Digital Marketing
n Local Business Directory List Management
nMobile Outreach
n Mobile Marketing
Audience Management
nCustom Ad Networks
nSite Retargeting
nSearch Retargeting
nKeyword Retargeting
nLook-a-like Modeling
n Behavioal Targeting
nIP-Address Targeting
n Demo Targeting
nAudience Targeting
Print Products
CommunityNOW
My Community NOW are publications
with news and community-submitted
content reaching desirable suburban
readers every week. 83% of readers are
homeowners.
Metroparent Magazine
Metroparent is a monthly family-oriented
lifestyle magazine. 76% of readers have
children at home. Eight out of ten readers
(81%) are women.
Source: 2012-2013, The Media Audit, Milwaukee CSA.
Source: Aug-Sept 2012-2013 The Media Audit, Milwaukee CSA.
ShopNOW
Packer Plus
Increase your response with greater
reach. ShopNOW is a weekly shared
mail shopper publishing every Tuesday/
Wednesday. ShopNOW compliments
the Sunday and Wednesday Journal
Sentinels with delivery by the US Post
Office to non-subscribers. ROP and insert
opportunities available to provide total
market coverage to your print program.
See page 9 for more details.
For die-hard Packer fans. Two out of three
readers (65%) are male. The average household income of this audience is $65,057.
Source: 2012-2013, The Media Audit, Milwaukee CSA.
Power Reach
Targeted single sheet inserts sent to both
subscribers and nonsubscribers for total
market coverage.
See page 9 for more details.
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
2
Why the Milwaukee Journal Sentinel?
The Milwaukee Journal Sentinel leads the pack
in local market penetration among the top 50 media markets:
1
#
1
#
in Sunday newspaper
readership
in daily newspaper
readership
nAdvertisers reach more people
advertising one day in the Milwaukee
Journal Sentinel than on any of the local
television station news broadcasts all
week.
nEvery week, 60% of metro Milwaukee
in weekly print
newspaper readership
nAmong southeast Wisconsinites, more
adults read the daily Journal Sentinel
every week than the average audience
of a 1/2 hour of prime time television any
day of the week.
n
adults read the printed Milwaukee
Journal Sentinel.
nMore metro Milwaukeeans read the
Milwaukee Journal Sentinel Sunday
Edition each week than watch Badgers
football all year long.
1
#
n
single issue of the Milwaukee Journal
A
Sentinel reaches more people than a
morning drive spot on any of the 52 local
radio stations.
E very week more people read the
Milwaukee Journal Sentinel/ JSOnline.
com than attend the entire annual run of
1
#
in weekly print newspaper
and Web site combined
readership
Wisconsin State Fair or Summerfest.
n
ny day, the Milwaukee Journal
A
Sentinel’s daily readers would fill Miller
Park, home to the Milwaukee Brewers
more than tenfold.
nAny week, the Sunday Journal
Sentinel’s Sunday readers would fill
the Green Bay Packers’ Lambeau Field
more than 10 times.
Sources: 2013 Scarborough R1 DMA Newspaper Penetration Report, 2013 Scarborough R1 Milwaukee DMA and CBSA.
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
3
General Contact Information
Milwaukee Journal Sentinel
333 West State Street
P.O. Box 661
Milwaukee, WI 53201-0661
(414) 224-2498
jsonline.com
FOR OVERNIGHT DELIVERY
OF AD MATERIALS:
333 West State Street
Milwaukee, WI 53203
OR UPLOAD TO
http://mjsads.jsonline.com
CONTENTS
Investment Levels...................................................... 5
Repeat Ad Program................................................... 6
IF YOU REQUIRE ADDITIONAL INFORMATION OR ASSISTANCE,
PLEASE CALL YOUR ADVERTISING SALES REPRESENTATIVE OR:
SR VICE PRESIDENT ADVERTISING
Pam Henson
(414) 224-2955
[email protected]
SR DIRECTOR OF DIGITAL & CATEGORY SALES
Toni Sampson-Riebe
(414) 225-5034
[email protected]
DIRECTOR OF ADVERTISING CUSTOMER
LOYALTY
Chris Grow
(414) 224-2262
[email protected]
DIRECTOR OF NATIONAL & MAJOR ACCOUNTS
Jeff Lawrence
(414) 224-2496
[email protected]
SR DIRECTOR OF ADVERTISING
ADMINISTRATION & LOCAL MAJOR RETAIL
SALES
Alison Laffe
(414) 225-5077
[email protected]
SR DIRECTOR OF MARKETING & AGENCY
DEVELOPMENT
Thomas Baylerian
(414) 224-2471
[email protected]
Full Run Single Insertion Advertising......................7-8
Earned Rates............................................................. 9
Targeted Products..................................................... 9
Preprints................................................................. 10
ShopNow Pre-Print Rates........................................ 11
Definitions & Requirements..................................... 12
Advertising Policy.................................................... 12
Advertising Production............................................ 13
Print Deadlines........................................................ 14
Online Deadlines..................................................... 14
CUSTOMER SERVICE
ADVERTISING CUSTOMER SERVICE
(414) 224-2498
ADVERTISING ACCOUNTING
(414) 224-2442
CIRCULATION
(414) 224-2222
CIRCULATION CUSTOMER CARE
1-800-759-6397
Digital Rates ........................................................... 15
SENDING ADS DIGITALLY http://mjsads.jsonline.com
AdSend 1-800-TAD-SEND
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
4
Retail ROP Rates
If you have a local storefront presence and have not been established as a national or
classified rate category, then use the enclosed rates for full run ROP (Run of Press), Zoned
Editions and Preprinted inserts appearing in the Milwaukee Journal Sentinel. Investment
levels indicate an annual investment in Journal Sentinel products and services. An
advertiser has 12 months to fulfill the Investment Agreement.
• ROP Journal Sentinel
Products
• Special Sections
• Color • Position Charges
• JS Events
• JSOnline
• Community NOW Sites
• JS Direct (minus postage)
• Inserts: Preprints, Print
& Deliver, Power Reach
• Polybags, Toppers,
Ad-Ons
• Vendor Sections
• Journal Sentinel Specialty
Media: MetroParent
Magazine, and
Packer Plus
• Classified
Flex Program
The following products
DO NOT count toward annual
contract fulfillment:
The following products and services count
toward Investment level fulfillment:
• Commercial Print
• JCPG Products
• Postage
• Promotional Space
INVESTMENT
LEVELS
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
MIN. AD SIZE
8 INCHES
6 INCHES
4 INCHES
D
$2,500
$4,000
$6,900
$9,700
$13,500
C
$19,000
$25,000
$33,000
$44,000
$58,500
B
$78,000
$99,000
$126,000
$160,000
$203,000
All Digital Products offered by Milwaukee Journal Sentinel Advertising
Flex Program
The Flex Program is designed to allow advertisers to commit to a specific number of weeks
around peak selling periods and receive additional discounts. Advertisers must choose an
overall investment rate then determine if they will add Flex Weeks to their commitment.
Minimum number of weeks and minimum ad size apply with the Flex Program. Please ask
your Account Executive for details.
Color
One and Full Color positions are available 7 days per week. Color rates are charged as a
percentage of space. Minimum ad size to purchase color is 8 column inches.
SINGLE INSERTION COLOR
% of Space Charge
AD SIZE JSI
Full Color
One Color
Full Pages - 120”
Half Plus - 60-117”
Quarter Plus - 30-59.25”
Under Quarter - 15-29.5”
Small Space - 8-14.75”
19%
24%
34%
44%
54%
16%
20%
29%
38%
46%
Discounted color rates are
available for repeat ad programs. Please see page 6
of the rate card or ask your
Account Executive for details.
Minimum ad: 8 inches
Example:
2x5 ad size x $100 per column inch = $1,000 base price
Full color for a 10 column inch ad is 54% of space charge
$1,000 x .54= $540 color charge
$1,000 base + $540 color = $1,540 total charge
A
$258,000
$322,000
$402,000
$500,000
$625,000
One color on 1/2 page broadsheet
6x10 ad size x $80 per column inch = $4,800 base price
One color for a 60 column inch ad is 20% of space charge
$4,800 x .20 = $960 color charge
$4,800 base + $960 color = $5,760
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
5
Repeat Ad Program
The Repeat Ad Program allows Contract Advertisers to stretch
their advertising investment to get the most frequency possible.
All Double Play, Triple Play and Power Play ads must be run in a
7-day period, ordered at one time, no size changes, copy changes
relating to dates only.
Triple Power programs must be run within 4 weeks of the first
Flex
Program
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
DOUBLE PLAY
MIN. AD SIZE
8 INCHES
6 INCHES
4 INCHES
2X IN 7 DAYS
MAIN NEWS
OTHER
appearance and can have two copy changes; no size changes
and all ads must be ordered at once.
Six inch minimum ad size for Repeat Ad Program. Flex program has
varying size minimums. Please consult grid. Any Repeat Ad
schedule with Main News as a component will have the entire
schedule charged at Main News rate.
TRIPLE PLAY
POWER PLAY
TRIPLE POWER
3X IN 7 DAYS
4X IN 7 DAYS
12X IN 4 WEEKS
MAIN NEWS
OTHER
MAIN NEWS
OTHER
MAIN NEWS
OTHER
$93$75$77 $62$69$55 $60$49
$88$70$73 $58$65$52 $57$46
$83$67$69 $54$61$49 $54$43
6” minimum ad size waived for 32 week flex advertisers utilizing the Repeat Ad Program.
INVESTMENT LEVEL
D
C
B
A
DOUBLE PLAY
TRIPLE PLAY
POWER PLAY
TRIPLE POWER
2X IN 7 DAYS
3X IN 7 DAYS
4X IN 7 DAYS
12X IN 4 WEEKS
MAIN NEWS
OTHER
MAIN NEWS
OTHER
MAIN NEWS
OTHER
MAIN NEWS
OTHER
$2,500
$4,000
$6,900
$9,700 $98$79 $82$66 $74$60 $65$53
$13,500
$19,000
$25,000
$33,000
$93$75 $77$62 $69$55 $60$49
$44,000 $58,500
$78,000
$99,000
$126,000
$88$70 $73$58 $65$52 $57$46
$160,000 $203,000
$258,000
$322,000
$402,000
$83$67 $69$54 $61$49 $54$43
$500,000 $625,000
Repeat Ad Program Color
Minimum size to include color is 8 column inches
Color must be purchased for all ads in the schedule to qualify for these rates.
Repeat ads with color 60 inches or larger revert to single insertion color rates
(page 3).
REPEAT PROGRAM
% of Space Charge
Number of Insertions
Full Color
One Color
Double Play
Triple Play
Power Play
Triple Power
Milwaukee Journal Sentinel Retail Rates
45%
35%
25%
20%
■
38%
30%
21%
17%
EFFECTIVE FEBRUARY, 2014
6
Full Run Single Insertion Advertising
Flex Program
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
MON • TUES • SAT
THURS • FRI
OTHER
OTHER
MIN. AD SIZE MAIN NEWS BUSINESS SPORTS
CUE
LOCAL
CUE
LOCAL
SECTIONS MAIN NEWS BUSINESS SPORTS
SECTIONS
8 INCHES $82$77$62$59 $65$63 $92$85$69$66$72 $70
6 INCHES $79$74$59$56 $62$60 $89$82$66$63$69 $67
4 INCHES $76$71$56$53 $58$57 $86$79$63$60$66 $64
Flex Program – Non consecutive weeks. Maximum ad size: 65”
INVESTMENT LEVEL
MON • TUES • SAT
MAIN NEWS BUSINESS
SPORTS
CUE
THURS • FRI
OTHER
SECTIONS
& SPECIAL
SECTIONS MAIN NEWS BUSINESS
LOCAL
SPORTS
CUE
LOCAL
OTHER
SECTIONS
& SPECIAL
SECTIONS
OPEN
$113 $93 $93 $93 $93 $93 $123$102$102 $102$102$102
$2,500
$90$85$70$67$73$71$101$93$76$74$80$77
$4,000
$88$83$69$65$71$70$98$91$75$72$79$76
$6,900
$87$82$67$64$70$68$97$90$74$71$77$75
$9,700
$86$81$66$63$69$67$96$89$73$70$76$74
$13,500$85$80$65$62$68$66$95$88$72$69$75$73
D
C
B
A
$19,000$84$79$64$61$67$65$94$87$71$68$74$72
$25,000$83$78$63$60$66$64$93$86$70$67$73$71
$33,000$82$77$62$59$65$63$92$85$69$66$72$70
$44,000$81$76$61$58$64$62$91$84$68$65$71$69
$58,500$80$75$60$57$63$61$90$83$67$64$70$68
$78,000$79$74$59$56$62$60$89$82$66$63$69$67
$99,000$78$73$58$55$61$59$88$81$65$62$68$66
$126,000 $77$72$57$54$59$58$87$80$64$61$67$65
$160,000 $76$71$56$53$58$57$86$79$63$60$66$64
$203,000 $75$70$55$52$57$56$85$78$62$59$65$63
$258,000
$322,000
$402,000
$500,000
$625,000
$74$69$54$51$56$55$84$77$61$58$64$62
$73$68$53$50$55$53$83$76$60$57$63$61
$72$67$52$49$54$52$82$75$59$56$62$60
$71$66$51$48$53$51$81$74$58$55$61$59
$70$65$50$47$52$50$80$73$57$54$60$58
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
7
Full Run Single Insertion Advertising
Flex Program
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
WEDNESDAYSUNDAY
OTHER
OTHER
MIN. AD SIZE MAIN NEWS BUSINESS SPORTS
CUE
LOCAL
CUE
LOCAL
SECTIONS MAIN NEWS BUSINESS SPORTS
SECTIONS
8 INCHES $124$107 $89 $76 $94 $80 $139$129$106$102$111 $107
6 INCHES $120$102 $86 $72 $89 $77 $136$124$103 $99 $108 $104
4 INCHES $116$99 $82 $69 $86 $73 $133$121$100$96$105$101
Flex Program – Non consecutive weeks. Maximum ad size: 65”
INVESTMENT LEVEL
WEDNESDAY
MAIN NEWS BUSINESS
SPORTS
CUE
SUNDAY
OTHER
SECTIONS
& SPECIAL
SECTIONS MAIN NEWS BUSINESS
LOCAL
SPORTS
CUE
LOCAL
OTHER
SECTIONS
& SPECIAL
SECTIONS
OPEN
$166$128$133$117$133$117$188$156$156$156$156$156
$2,500
$136$116 $99 $85 $104 $89 $152$141$116$112$122$118
$4,000
$132$114 $98 $83 $103 $88 $146$139$115$110$120$116
$6,900
$131$113 $96 $82 $101 $86 $145$136$112$108$118$114
$9,700
$130$112 $95 $81 $98 $85 $144$134$111$107$116$112
$13,500$128$110 $94 $80 $97 $84 $143$133$110$105$115$111
D
C
B
A
$19,000$127$109 $92
$25,000$125$108 $92
$33,000$124$107 $89
$44,000$123$104 $88
$58,500$122$103 $87
$79
$77
$76
$75
$73
$96
$95
$94
$93
$90
$83
$82
$80
$79
$78
$142$131$108$104$114$110
$140$130$107$103$112$108
$139$129$106$102$111$107
$138$127$105$101$110$106
$137$126$104$100$109$105
$78,000$120$102 $86 $72 $89 $77 $136$124$103 $99 $108$104
$99,000$119$101 $84 $72 $89 $75 $135$123$102 $98 $107$103
$126,000 $117$100 $84 $70 $87 $75 $134$122$101 $97 $106$102
$160,000 $116 $99 $82 $69 $86 $73 $133$121$100 $96 $105$101
$203,000 $115$97$81$68$85$72$132
$120$99$95$104
$100
$258,000 $113$96$80$67$83$72$130
$119$98$94$103
$99
$322,000 $113$95$78$65$82$70$129
$118$97$93$102
$98
$402,000 $111$93$76$65$80$69$128
$116$96$92$101
$97
$500,000 $109$92$75$63$79$68$127
$115$95$91$100
$96
$625,000 $108$91$75$62$78$67$126
$114$94$90$99$95
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
8
Earned Rates
For advertisers whose campaign investment does not reach the minimum contract level or who choose not to sign contracts, Earned
Rates are available. To qualify for an Earned Rate level, all ads must be placed at the same time. Previously published ads cannot be
added together with future schedules to gain a lower rate. Earned Rated ads do not qualify for Main News placement.
MILWAUKEE JOURNAL SENTINEL FULL RUN
MONTHLY
EARNED
RATE
UNDER $495
$495 +
$895 +
HOLIDAYS, GIVING OCCASIONS,
SPORTS EVENTS, SALES EVENTS
SINGLE INSERTIONS
MON, TUES, THURS, FRI
WEDNESDAY
SUNDAY
SAT
$93
$89
$85
$102
$97
$93
$128
$122
$116
POWER PLAY
(4x in 7 days)
TRIPLE POWER
(12x in 4 weeks)
$72
$66
$60
$64
$58
$53
No Changes
2 Changes
$156
$148
$141
Minimum Ad Size: Single Insertion: 3 inches; Multi-Insertion: 6 inches. No Main News insertions.
*HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS
Up to 21 days prior to or after any period listed below
HOLIDAYS
New Year’s
Easter
Presidents Day
Memorial Day
Veteran’s Day
4th of July
Labor Day
Ramadan
Rosh Hashana
Yom Kippur
Columbus Day
Thanksgiving
Hanukkah
Christmas
GIVING EVENTS
Valentine’s Day
Mother’s Day
Father’s Day
SPORTING EVENTS
SuperBowl Sunday
March Madness
College/Pro Games
World Series
SALES EVENTS
Inventory Closeout/
Reduction Sale
Anniversary Sale
Year-End Sale
After Christmas Sale
End-of-Season Sale
Tent Sale
Back to School Sale
Grand Openings
Please contact your sales representative for zoning opportunities.
Targeted Products
POWER REACH:
Power Reach is a single sheet targeted insert program. Your insert will
be seen by subscribers via Milwaukee Journal Sentinel and non-subscribers, via ShopNOW.
BENEFITS OF POWER REACH
Cost Effective: Two sided, full-color glossy inserts printed and delivered
for as little as 2.1 cents per piece. Compare that to the cost of a first
class stamp.
Market Saturation: By inserting into the Journal Sentinel on either
Sunday or Wednesday, you will reach our highly valued subscribers.
Plus, you will reach non-subscribers with our ShopNow shared mail
package delivered Tuesday/Wednesday. Together, you achieve
cost-effective total market saturation.
Your ad
Here.
Contact your Milwaukee Journal Sentinel Account Executive or Alanna
Del Rios @ 414-224-2170, for the most up to date pricing and a customized Power Reach proposal to help you target exactly the customers and
prospects that you need.
AD-ONS:
Stick your ad on the Front page or the Cue section. Use as coupons, for
ad awareness, or to promote sales and events. Combines the strong
impact front page position with the high penetration of the Milwaukee
Journal Sentinel.
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
9
Preprints
PREPRINT DISTRIBUTION RATES – NET (COST PER THOUSAND)
10,000-49,999
T A B1
FULL PAGE 2
2
4
6
8
12
16
20
24
28
32
36
40
44
48
52
56
60
64
68
72
76
80
84
88
92
96
2
4
6
8
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38
40
42
44
46
48
50,000-99,999
100,000-199,999
200,000-299,999
FULL RUN
SUNDAY
DAILY
SUNDAY
DAILY
SUNDAY
DAILY
SUNDAY
DAILY
SUNDAY
$64.00
$65.00
$69.00
$71.00
$72.00
$75.00
$77.00
$79.00
$80.00
$82.00
$84.00
$87.00
$89.00
$93.00
$95.00
$98.00
$101.00
$103.00
$105.00
$108.00
$110.00
$112.00
$115.00
$118.00
$120.00
$123.00
$60.00
$61.00
$64.00
$67.00
$74.00
$78.00
$79.00
$81.00
$82.00
$84.00
$86.00
$89.00
$92.00
$95.00
$98.00
$101.00
$104.00
$106.00
$109.00
$111.00
$114.00
$116.00
$118.00
$121.00
$124.00
$125.00
$62.00
$63.00
$66.00
$69.00
$70.00
$73.00
$75.00
$76.00
$76.00
$79.00
$81.00
$84.00
$86.00
$89.00
$92.00
$95.00
$98.00
$100.00
$102.00
$104.00
$105.00
$109.00
$112.00
$114.00
$117.00
$119.00
$59.00
$60.00
$63.00
$66.00
$71.00
$75.00
$77.00
$78.00
$80.00
$82.00
$84.00
$86.00
$89.00
$92.00
$95.00
$97.00
$101.00
$103.00
$105.00
$108.00
$110.00
$112.00
$115.00
$117.00
$120.00
$123.00
$60.00
$61.00
$64.00
$67.00
$68.00
$71.00
$72.00
$73.00
$74.00
$75.00
$78.00
$81.00
$83.00
$86.00
$89.00
$91.00
$95.00
$97.00
$99.00
$101.00
$102.00
$104.00
$108.00
$110.00
$113.00
$115.00
$57.00
$58.00
$61.00
$63.00
$70.00
$73.00
$75.00
$76.00
$76.00
$79.00
$81.00
$84.00
$86.00
$90.00
$92.00
$95.00
$98.00
$100.00
$102.00
$104.00
$107.00
$109.00
$112.00
$114.00
$117.00
$119.00
$59.00
$60.00
$63.00
$66.00
$66.00
$69.00
$70.00
$71.00
$71.00
$73.00
$75.00
$78.00
$81.00
$84.00
$86.00
$89.00
$92.00
$94.00
$95.00
$97.00
$99.00
$101.00
$103.00
$107.00
$110.00
$112.00
$55.00
$56.00
$59.00
$61.00
$68.00
$71.00
$72.00
$74.00
$74.00
$77.00
$79.00
$81.00
$84.00
$87.00
$90.00
$92.00
$95.00
$97.00
$99.00
$101.00
$103.00
$106.00
$109.00
$111.00
$114.00
$116.00
$47.00
$48.00
$51.00
$54.00
$58.00
$60.00
$61.00
$62.00
$64.00
$65.00
$67.00
$69.00
$71.00
$74.00
$77.00
$79.00
$81.00
$83.00
$85.00
$86.00
$88.00
$89.00
$92.00
$94.00
$96.00
$98.00
TAB: Less than 156 sq. inches 2FULL PAGE: 156 sq. inches NUMBER OF PAGES: Single sheet (2 pages) minimum. For any page count above the listed quantity, please call for quote.
1
PACKAGING INSTRUCTIONS
Preprints scheduled for distribution in
the Sunday or daily Milwaukee Journal
Sentinel should NOT be tied. They must
be brick-stacked in uniformly jogged turns
of no less than 6 inches. Please package
ShopNOW (TMC) inserts separate from
Journal Sentinel inserts.
DISCOUNTS
Full-run, metro and selective preprints
in the Milwaukee Journal Sentinel are
totaled to determine frequency brackets.
Annual contract required.
6-12 times......... 3% 52-99 times..........10%
13-25 times....... 5% 100-119 times......11%
26-38 times....... 7% 120+ times...........12%
39-51 times.......8%
SHIPPING INSTRUCTIONS
Ship prepaid, on disposable skids to:
Milwaukee Journal Sentinel
Warehouse
Milwaukee Journal Sentinel
4101 W. Burnham St., Unit B
Milwaukee, WI 53215
A minimum of four bands should be used
to secure load. Loaded pallets should be
covered with reinforced cardboard that
protects the corners and wrapped completely with plastic stretch wrap. Static
charging should not be introduced into
the printing process. Loaded pallet height
must not exceed 66 inches from the floor
to the top of the pallet. Maximum weight
of fully packed skid is 2500 lbs. Pallets
must not be double stacked on trucks or
trailers. Acceptable pallet size includes up
to 48” by 48”. Milwaukee Journal Sentinel
Warehouse hours: 6:00 a.m. to 4:30 p.m.
TAB RATES
• Sections upto 156 square inches will be
billed as tabloid sections.
• Sections 156 square inches or over will
be billed as full-page sections.
PREPRINT REQUIREMENTS
SCHEDULING: Daily-Tuesday through
Friday and Sunday availability.
*ORDER DEADLINES:
Tuesday-Friday issues: 4:00 p.m.,
10 calendar days prior to issue.
Sunday issue: 4:00 p.m., 15 days prior
to issue
TMC issue: 4:00 p.m., 15 days prior to
issue
Cancellations require 12 days for
Sunday and TMC and 8 days for daily.
Modifications of quantities and delivery
areas are not available after deadlines.
Delivery date no later than 10 days prior
to insertion date for Sunday and TMC. 6
days for daily.
DISTRIBUTION: Full circulation, fivecounty area, selective (10,000 minimum
daily Journal Sentinel, Sunday Journal
Sentinel, and 15,000 minimum TMC).
Selective distribution by zip code may be
done on a geographic or demographic
marketing plan.
SIZES & STOCK SPECIFICATIONS:
I. Single Sheet
A. Minimum Stock Thickness –
.007 inch
B. Minimum Dimensions –
5 1/2 x 8 1/2 inches
C. Maximum Dimensions –
10.5 x 11.75 inches
II. Preprints
A. Minimum Stock Thickness –
.007 inch (regardless of page count)
B. Minimum Dimensions –
5 1/2 x 8 1/2 inches
C. Maximum Dimensions –
10.5 x 11.75 inches
Full Page (Standard): Over-all paper size
not to exceed 10.5 inches by 11.75 inches
when folded.
purchasing preprints off 30 day projection. Please inquire with your Account
Executive for most up-to-date circulation
requirements.
BOOK SIZE: Must be cleared for acceptance in advance.
DISTRIBUTION ORDERING: Preprints
that do not meet the published minimum
preprint requirements may experience
excessive multiples and misses and could
impact the ordered coverage area.
POSTAL INDICIAS PROHIBITED except
on reply cards or envelopes.
ACCEPTABILITY OF DIE CUTS OR ODD
SHAPED INSERTS: A copy or mock-up
of every preprint must be submitted for
mechanical clearance and advertising
copy acceptance before reservation will
be confirmed. Any preprint containing an
adhesive surface, unusual shape or type
stock, envelope or product sample must
be cleared for acceptance prior to confirmation or reservation date. Please check
with your sales associate for details.
Inserts damaged in shipment or that show
visible signs of irregular printing situations, such as excessive moisture, sticking together, below-minimum thickness
and less than ordered amounts that could
effect proper coverage will be communicated to the sales representative and
client as soon as possible. If additional
product can not be obtained, those areas
to be shorted will be determined by a sales
representative and client and then communicated to the Packaging department.
Milwaukee Journal Sentinel recommends
Milwaukee Journal Sentinel Retail Rates
■
EFFECTIVE FEBRUARY, 2014
10
ShopNow Pre-Print Rates
NON-SUBSCRIBER PREPRINT DISTRIBUTION RATES - NET
OPEN (15,000 MIN.)
3-5 ANNUAL FREQUENCY
6-12 ANNUAL FREQUENCY 13-25 ANNUAL FREQUENCY 26+ ANNUAL FREQUENCY
OZ. WEIGHT*
Up to 0.20
$42.29$41.11$38.95$37.00$35.24
0.30
$47.49$46.31$44.15$42.20$40.44
0.40
$52.69$51.51$49.35$47.40$45.64
0.50
$57.89$56.72$54.55$52.60$50.84
0.60
$63.14$61.97$59.80$57.86$56.10
0.70
$68.40$67.22$65.06$63.11$61.35
0.80
$73.65$72.47$70.31$68.36$66.60
0.90
$78.90$77.73$75.56$73.62$71.85
1.00
$84.21$83.03$80.87$78.92$77.16
1.10
$89.51$88.34$86.17$84.23$82.46
1.20
$94.82$93.64$91.48$89.53$87.77
1.30
$100.12$98.95$96.78$94.83$93.07
1.40
$105.42$104.25$102.09$100.14 $98.38
1.50
$110.78$109.61$107.44$105.50$103.73
1.60
$116.14$114.96$112.80$110.85$109.09
1.70
$121.49$120.32$118.15$116.21$114.45
1.80
$126.85$125.67$123.51$121.56$119.80
1.90
$132.26$131.08$128.92$126.97$125.21
2.00
$137.66$136.49$134.33$132.38$130.62
All CPM rates are net. Any fractional weights will be billed at the next highest weight level. 15,000 minimum distribution per insertion. Rates subject to change.
A PRODUCT OF THE MILWAUKEE JOURNAL SENTINEL
ShopNOW
Increase your response with greater
reach. ShopNOW is a weekly shared
mail shopper publishing every Tuesday/
Wednesday. ShopNOW compliments the
Sunday and Wednesday Journal Sentinels with delivery by the US
Post Office to non-subscribers. ROP and insert opportunities available
to provide total market coverage to your print program.
Premium Distribution
Toppers and Polybags
See page 9 for more details.
Premium Distribution Toppers and Polybags are available
Sunday through Saturday with the Milwaukee Journal
Sentinel. Surround or top the newspaper with your message
and be the first advertiser to capture the reader’s attention.
DISTRIBUTION RATES*
net cost per thousand
Premium Distribution Topper
Sunday Polybag
Daily Polybag
Sample Polybag:Flat
Sample Polybag: Non-Flat
$90
$75
$65
$95
$125
*Subject to distribution minimums and based on availability.
For printing costs and more information, contact your account representative.
Milwaukee Journal Sentinel Retail Rates
■
EFFECTIVE FEBRUARY, 2014
11
Definitions & Requirements
RETAIL ADVERTISING RATES
Run-of-paper (ROP) advertising is advertising that is placed anywhere in the newspaper other than the classified section and
our special products. The ROP format is
6 columns wide by 20” deep for a total of
120 column inches per page. Tabloids are 5
columns wide by 11” deep for a total of 55
column inches per page. ROP advertising is
available seven days a week
TRANSIENT RETAIL RATES
NET: Sunday Open Main Section $188/
Other Section $156
Mon/Tues/Sat Main $113/Other $93
Wed/Thurs/Fri Main $123/Other $102
Transient retail rates apply to all retail
advertisers not having a permanent retail
location open to the public and located
within the state of Wisconsin.
ADVERTISING POSITIONS
Milwaukee Journal Sentinel offers
advertisers the opportunity to use color,
unique shapes and sizes and exclusive
page placements to capture reader’s
attention and differentiate themselves to
potential customers both creatively and
competitively. Contact your sales
representative for more information about
these positions.
CAP RATES & TIE IN RATES
Apply to advertising that qualifies for CAP
service. Co-op Action Plan (CAP) rates
may be applied to dealer list retail adver-
tising, as well as single retailer advertising
placed by local distributors, manufacturers’ representatives or their agents.
The manufacturer’s written cooperative
advertising agreement and a stipulation
form certifying that the advertisements are
being paid for in part or in full from existing
co-op funds accrued by the retailer must
be signed by the manufacturer, distributor or representative and on file with the
Milwaukee Journal Sentinel.
ads, outreach, re-targeting and Search
Engine Marketing are available. Call (414)
224-2498.
ShopNOW: Free weekly non-subscriber
shopper. Call (414) 224-2170.
MyCommunityNOW: Weekly publication with
local news and community content.
Call (414) 224-2498.
Niche Publications: Metroparent Magazine
call (414) 224-2498.
CIVIC/CHARITY RATES
Available to organizations providing and
advertising non-commercial services and
direct appeal for funds for the benefit of
the community. Organization must have a
recognized 501(c)(3) status with the IRS.
Subject matter may not be political or controversial in nature. Merely being categorized as non-profit does not in itself qualify
an organization for this rate. Advertising
copy must be submitted in advance to
determine eligibility.
SPECIAL AVAILABILITIES
Special Sections: Ask your sales representative for our annual calendar, or call (414)
224-2498.
Vendor Sections: Have an anniversary,
Grand Opening or other special event?
Develop a section that is all about your
business. Call (414) 224-2498.
Journal Interactive: Home pages, banner
Advertising Policy
A. Retail advertising rates apply to a retail
business, organization or association; to a
qualified retail division of another business;
and to advertising of a bona fide voluntary
chain. Advertising must be direct to the consumer, for one or more stores situated in the
state of Wisconsin and/or the Upper Peninsula,
having the same name or identification and
offering a similar service under a single ownership or control.
B. The rates also apply to advertising of public
consumer services, charitable organizations,
established community welfare services, civic
programs and political advertising.
C. General rates apply to wholesalers, distributors, franchisers, manufacturers, gasoline
and oil producers, utilities, air and cruise lines,
national media networks, interstate transportation companies, telecommunications, mail
order and other advertisers not clearly identified with regular retail channels.
D. For position requests please refer to the
retail revenue rate grid. In no event will adjustments, reinsertion or refunds be made because
of the position in which an advertisement has
been published. No orders accepted on a position or omit basis.
E. Adjustments for errors will be made only
for the area of the ad involved and in proportion to lack of service to the advertiser. On
multiple insertions, credit for errors will not
be given after the first insertion. Advertising
placed on a no-proof basis, including alterations submitted after deadline, is done at the
advertiser’s risk. Claims regarding errors in
an advertisement must be made within thirty
days of publication. Claims regarding billing
errors must be made within 60 days of the
date in question. All make-good ads must be
run within thirty days of approval. Not liable
for unpublished ads. (Ads not published)
F. Unused composition, excessive correc-
tions and late alterations are charged at regular production rate schedule. A maximum of 2
proofs are issued without additional charges.
Advertising cancelled after final reservation/
cancellation deadline will be charged at 25%
of regular space rates.
G. Tearsheets will be issued via email in electronic format.
H. Advertising that resembles news or editorial content must be set in a sans-serif typeface, be surrounded by a border, contain the
advertiser’s name or logo in at least 18 point
type and have the word “ADVERTISEMENT”
in 6 point type across the top as follows: One
time for every three columns. Less than three
columns include “ADVERTISEMENT” once.
I. No advertising that reflects unfavorably
upon another advertiser will be accepted.
J. Publisher reserves the right to reject or cancel any advertisement at anytime.
K. The advertiser agrees to indemnify and
hold the newspaper harmless for any claims
arising out of the publication of copy submitted by the advertiser. This includes, but is not
limited to, claims for libel, invasion of privacy,
plagiarism, copyright infringement and trademark infringement. The newspaper will not be
liable for failure to publish any advertisement.
L. Advertising contracts and rates are for
individual local advertisers. The newspaper
does not accept local brokered advertising.
M.All retail display advertising expenditures
listed on page 3 of this rate card are credited
toward fulfillment of the advertiser’s investment commitment contract. These dollars are
net dollars, after all discounts, credits and
advertising agency commissions have been
deducted.
N. Incorrect rates on insertion orders that
do not correspond with the current rate card
in effect, will be regarded as clerical errors.
The advertisement will be published and
charged at the applicable rates in effect at
time of publication.
O. Claims for adjustment, refund or reinsertion are not allowed because coupon
advertisements have been published back to
back.
P. The newspaper will not be responsible
for advertiser’s material left thirty days after
publication.
Q. Rates are subject to revision. Contract
advertisers will be informed by letter 30 days
prior to any changes in or additions to this
rate card.
R. New Year’s Day, Memorial Day,
Independence Day, Labor Day, Thanksgiving
Day and Christmas Day may be charged at
Sunday rates, if bonus distribution occurs
on those days. Thanksgiving Day, require full
run preprint distribution.
S. Ads that include an Internet address must
also include a local address or phone number. Other category restrictions may apply.
T. It is a violation of both Federal and
Wisconsin State law to use a complete rendering of the current American Flag in any
form of printed advertising. Older versions,
such as the original 13 star flag, are acceptable. The current flag, however, maybe
partially rendered as long as all 50 stars and
13 stripes are not visible. The statutes governing the flags use are: Title 36, U.S. Code
173-184 and Wisconsin Statute 946.6.
U.If a photo of currency is reproduced in
print, it must be reduced 75% or smaller or
enlarged 125% or larger and can never be
printed in green ink.
V. POLITICAL POLICY: Political Advertising
must follow the following rules to comply
with state and federal law: The disclaimer
must run in 6 point type located at the bot-
Milwaukee Journal Sentinel Retail Rates
tom of the ad and be within the border of the
advertisement.
The ad or the disclaimer must contain the
name of the candidate; contain the words
“paid for by” followed by the name and
address of the campaign treasurer or authorized agent for the candidate (address is
optional when placed by the candidate or
authorized agent; it is required when placed
by individual(s) or organizations not officially
representing the candidates).
Any advertising in support of or in opposition to any candidate that is placed by an
individual(s) or organization that does not
officially represent the candidate must contain the following statement:
“…is made without encouragement, direction or control of (candidate being supported
or opposed)” followed by the other disclaimers required above.
■
EFFECTIVE FEBRUARY, 2014
12
Advertising Production
Deadlines/Hours of
Operation
Mechanical Requirements
ELECTRONIC FILE REQUIREMENTS
FOR PRINT ADS
Reservation deadlines also apply to a
change in running date, ad size or the cancellation of an ad. Reservations for special
sections and double trucks should be made
with your sales representative as far in
advance as possible to assure availability.
The information provided below is to assist
our advertisers and/or their designers in
creating electronic files that will be suitable
for the highest quality printing we can offer.
Since the final printed advertisement is
greatly affected by the quality of the
materials and formats provided, all files
submitted for print are subject to the quality
of those submissions. It is the advertiser’s
responsibility to supply files meeting these
requirements.
For ad corrections, email or call your
coordinator, rep, or fax to (414) 224-2485. You
may also email [email protected].
RETAIL DISPLAY - PRINT & ONLINE
Monday-Friday, 8:00 a.m.-5:00 p.m.
Closed New Year’s Day, Memorial Day,
4th of July, Labor Day,
Thanksgiving and Christmas Day
Call (414) 224-2498 • (800) 485-5590
Please contact your Account Executive
for correct dimensions and final material
deadlines.
Accepted Format:
JS MARKETPLACE DEPARTMENT HOURS
TELEPHONE SALES
Monday - Friday.......................8 a.m.-5 p.m.
Saturday (Death Notices only).....10 a.m.-3 p.m.
nPDF
Embed all fonts
Convert all color to CMYK
Flatten all transparencies
Please see our PDF Quick Tips:
http://mjsads.jsonline.com/AdDesk/
Downloads/PDF_Quick_Tips.pdf
Call: (414) 224-2121 • (800) 485-5590
Fax: (414) 224-2599
JS Marketplace Customers may place
classified ads 24 hours a day through
the JS Online JS Marketplace site
http://www.jsonline.com/marketplace
Formats NOT Supported:
n No
n No
native files please – Create a PDF
Microsoft Office files
(We do not support PUBLISHER,
POWERPOINT, COREL DRAW, etc.)
Word documents will be accepted for
text only.
Quality/Resolution:
n Newsprint
(100 line screen)
– 200 ppi at actual size
n Magazine/Gloss (133 line screen)
– 300 ppi at actual size
Color:
Color in final print is subject to quality of
file submitted
n CMYK – Please convert RGB, Lab colors
and duotones to CMYK for 4-color print
n Ink Density – Newsprint: 230%;
Magazine: 280%
PLEASE NOTE: Avoid the use of more than
one plate for text smaller than 12 point or
small detailed logos when printing on newsprint (i.e. rich black for text, small color
details in logos). These small color items on
newsprint may not be legible in final print
due to dot gain and subtle
variances in registration.
Delivery:
AdDesk File Delivery System:
http://mjsads.jsonline.com
Please provide accurate information – your
file will be processed accordingly.
n Complete Ads – Please upload one ad
per submission
n Ad Materials – If your ad requires many
images/files, you may Stuff or Zip your
files in a folder and upload your .sit or
.zip file.
DIGITAL AD SPECS, please see
design.journalinteractive.com/adspecs
ROP Depth Requirements – 48” Web
COLUMNS
1
Column Width
1.729” 3.558” 5.388” 7.217” 9.046” 10.875”
Minimum Depth (inches) 1”
2
2”
3
3”
4
4”
5
5”
6
6”
All standard advertising units (SAUs) accepted. Minimum depth
requirement, 1”. Advertisements over 18” deep on a broadsheet are
charged at full depth of 20”. Tabloid advertisements over 9” deep
are charged at full depth of 11”.
Double Truck, 22.875”x20” (limited availability)
Tabloid Double Truck, 19.796”x11”
Packers Plus, 9.046”x10”
Milwaukee Journal Sentinel Retail Rates
■
EFFECTIVE FEBRUARY, 2014
13
Deadlines
PUBLICATION
SPACE RESERVATION
MATERIALS DUE
ELECTRONIC DUE
FINAL CORRECTIONS
SUNDAY
Color Main (A-B-C)
Wed 5pm
Thur 5pm
Fri 3pm
Fri 4pm
BW Main (A-B-C)
Thur 5pm
Thur 5pm
Fri 3pm
Fri 4pm
TV Cue
Thur 5pm (9 days prior)
Tues 5pm
Wed 5pm
Wed 5pm
Entree & Ad Packs
Wed 5pm (10 days prior)
Thur 5pm
Fri 3pm
Fri 4pm
Comics
Thur 5 pm (9 days prior)
Thur 5pm
Fri 3pm
Fri 4pm
Cue/Travel
Wed 5pm
Thur 5pm
Fri 3pm
Fri 4pm
Business
Thur Noon
Thur 5pm
Fri 3pm
Fri 4pm
House & Home
Wed 5 pm
Thur 5pm
Fri 10am
Fri 10am
Main (A-B-C)
Fri 5pm
Thur 5pm
Fri 3pm
Fri 4pm
Cue
Fri Noon
Thur 5pm
Fri 3pm
Fri 4pm
Main (A-B-C-D)
Fri 5pm
Fri 5pm
Mon 3pm
Mon 4pm
Cue
Fri pm
Fri 5pm
Mon 10am
Mon 10am
Mon 5pm
Mon 5pm
Tues 3pm
Tues 4pm
MONDAY
TUESDAY
WEDNESDAY
Main(A-B-C-D)
Cue/Food
Fri 5pm
Fri 5pm
Mon 3pm
Mon 4pm
ShopNOW
Tues Noon (1 wk prior)
Tues 5pm
Wed 3pm
Wed 4pm
Main (A-B-C-D)
Tues 5pm
Tues 5pm
Wed 3pm
Wed 4pm
Cue
Tues Noon
Tues 5pm
Tues 3pm
Tues 4pm
THURSDAY
*CN ROP
(SS/SW/NW)
Mon 10am
Fri 5pm
Mon 3pm
Mon 4pm
*CN ROP
(MW/SO/BKEG/NS)
Mon 10am
Mon 5pm
Tues 3pm
Tues 4pm
Main (A-B-C-D)
Wed 5pm
Wed 5pm
Thur 3pm
Thur 4pm
Weekend Cue
Tues 5pm
Wed 5pm
Thur 10am
Thurs 10am
Main (A-B-C-D)
Thur 5pm
Thur 5pm
Fri 3pm
Fri 4pm
Cue
Thur Noon
Fri 5pm
Fri 10am
Fri 10am
FRIDAY
SATURDAY
Watch for special deadline updates for the following holidays: New Years, Memorial Day, Labor Day, Thanksgiving and Christmas.
Advance all deadlines 24 hours for composites.
*CN ROP materials deadline subject to change on print facility schedule.
MATERIALS DUE - Copy due for ads we build (New builds and pickup with changes).
ELECTRONIC - ads that are completely camera ready, must be in pdf format.
FINAL CORRECTIONS - Revisions to ads we build.
Milwaukee Journal Sentinel Retail Rates
■
EFFECTIVE FEBRUARY, 2014
14
JSOnline - Digital Rates
Milwaukee Journal Sentinel / Journal Digital Ratecard 2014
SPONSORSHIP-BASED AD OPTIONS
Placement
JSOnline.com Homepage
Roadblocks
Section Front Roadblocks
Watches
Video Ads
JS Smartphone Site/Apps
Price
User-Pushdown Ad Unit OR Hover Bar Roadblock
User-Pushdown Ad Unit OR Hover Bar Roadblock - AM Only
User-Pushdown Ad Unit OR Hover Bar Roadblock - PM Only
Auto-Expanding Pushdown Ad or Hover Bar with Sidekick Roadblock
Auto-Pushdown Ad Unit OR Hover Bar Roadblock - AM Only
Auto-Pushdown Ad Unit OR Hover Bar Roadblock - PM Only
Clickable Wallpaper Only (ad also stay with user as they scroll)
Clickable Wallpaper as Add-On to Homepage Roadblocks
Homepage Roadblock - Big Box 1 (rich media add-on's available)
Homepage Roadblock - Big Box 2
Homepage Half Page Roadblcok Ad (Big Box 2 Position)
Placement
User-Pushdown Ad Unit or Hover Bar on Select Section Fronts -- Choice of News, Business,
Brewers, Bucks, Badgers, Tap/ET.
$5500 M-F, $4000 S-S
$2700 M-F, $2300 S-S
$3600 M-F, $2500 S-S
$6250 M-F, $4500 S-S
$3000 M-F, $2500 S-S
$4000 M-F, $2900 S-S
$5000 M-F, $3600 S-S
$2500 M-F, $1800 S-S
$4500 M-F, $3250 S-S
$3750 M-F, $2750 S-S
$4500 M-F, $3250 S-S
Price
$300/day; Add-On Clickable Wallpaper or
Sidekick for +$200/day
User-Pushdown Ad Unit or Hover Bar on Select Section Fronts - Choice of Packers, Sports or
Fresh Index.
$1000/day; Add-On Clickable Wallpaper or
Sidekick for +$500/day
$500/wk TapMilwaukee, $250/wk on
Metroparent, $275/wk on WI Trails
Carousel Ad by the Week (Mon-Sun)
Premium Watch Sponsorships
NewsWatch Sponsorship (1 of 5 rotation)
BusinessWatch Sponsorship (1 of 4 rotation)
TapMilwaukee Entertainment Watch Sponsorship (1 of 5 rotation)
Video Ad Options | Only Available in 10,000 Impression Increments
Video Pre-Rolls on JSOnline - Primarily Sports (Muted/User-Initiated Sound)
Video Pre-Rolls on JSOnline - Run of Site in JSOnline Video Player (Auto-Sound)
Video Pre-Rolls on JS Outreach - DMA-Targeted, (Mix of Auto & User-Sound)
JS Smartphone Ad Options
JS Mobile Sites/Run of Mobile, Banners (300x350 and 320x50)
JS Mobile Sites/Run of Mobile, 300x250 Only
JS Mobile Sites/Run of Mobile, 320x50 Only
JS Smartphone Mobile Apps (iPhone & Android) - Banner Ads
Mobile Outreach Network Only (sites outside JS) - DMA Targeted (300x250 and 320x50)
1-month
$8,500
$2,500
$1,500
Under 500K
$16
$36
$30-$40
Under 500K
$11.00
$13.00
$9.00
$13.00
$9.00
$2.00
By Month
$5,000
$500
$5,200
Add-On Geo-Targeting (Zip Radius, DMA, State), Time/Dayparting or Targeted Pages
JS Tablet Apps
E-Newsletters
JSOnline.com Homepage
Targeted Sections
(mix of desktop & mobile)
JS Tablet App Sponsorships
JS iPad App Sponsorship
JS Android App Sponsorship
Both JS iPad AND Android App Sponsorship
eNewsletters (price dependant upon Newsletter choice & frequency)
IMPRESSION-BASED ADVERTISING CAMPAIGNS
501K-999K
$10.00
$12.00
$8.00
$12.00
$8.00
$2.00
By Week
$1,500
$150
$1,600
1 Million+
$8.50
$10.00
$7.00
$10.00
$7.00
$2.00
Rotation
1 of 5
1 of 5
1 of 5
Price per 1,000 Ads
Under 500K
500K-999K 1 Million+
$20
$18
$15
$17
$15
$13
$25
$23
$20
$14
$13
$11
$13
$12
$10
$16
$15
$13
$3.00
$3.00
$3.00
$2.00
$2.00
$2.00
Range from $100-900/month
$10
$9
$7
$9
$8
$6
$16
$15
$14
$12
$11
$10
$10
$9
$8
$1
$1
$1
Placement
Homepage Big Box 1 (300x250) or Homepage Big Box 2 Half Page Ad (300x600)
Homepage Big Box 2
Homepage and Main Section Fronts Auto-Pushdown Big Box 1 (300x600 > 300x250)
Targeted Sections (Big Box 1 Only)
Targeted Section (Big Box 2 Only)
Targeted Section - Half Page Ad Unit (300x600) (Big Box 2 Only)
MJS Targeted Blogs by the Month (price dependant upon Blog choice & frequency)
Run of Site or Run of Network (Big Box 1 Only)
Run of Site or Run of Network (Big Box 2 and/or Leaderboard)
Audience Targeting - Journal Network Only (must run 21 days min)
Audience Targeting (desktop Audience Targeting - Journal Network & Audience Extension Network (must run 21 days min)
& mobile)
Audience Targeting - Audience Extension Network Only (must run 5 days min)
Add-On to Audience Targeting for Additional Demo(s), Interests(s) or Intent(s)
Blog Sponsorships
Run of Site or Run of
Network (desktop/ mobile)
(desktop & mobile)
6-11 mos
$7,500
$2,000
$1,000
1 Million+
$14
$34
Range from $100-$350/week
Add-On User-Initiated Exandable Ad Unit to Any BB1 or LB (top)
Add-On Geo-Targeting
JS Outreach Network
2-5 mos
$8,000
$2,250
$1,200
501K-999K
$15
$35
Outreach Only to any Audience (mix of desktop & mobile)
Outreach with Site, Search & Audience Look-A-Like Retargeting (mix of desktop & mobile)
Mobile Only Outreach (BT/Contextual) - by DMA
IP-Address Targeting
$10
$11
$9
$30-$40
$9
$10
$8
Min 150K
$8
$9
$7
Call Us
See Ad Spec Page for Full Details: http://design.journalinteractive.com/adspecs/
Ad Sizes: Big Box (300x250), Leaderboard (728x90), Big Box with Rich Media (300x600 > 300x250), Half Page Ad Unit (300x600), Mobile (320x50)
Milwaukee Journal Sentinel Retail Rates
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EFFECTIVE FEBRUARY, 2014
15
Online Deadlines
AD STARTS
MATERIALS
FINAL CORRECTIONS
COMPLETED ARTWORK
Monday
Tues. 3pm
Fri. 12pm
Thurs. 3pm
Tuesday
Wed. 3pm
Mon. 12pm
Fri. 3pm
Wednesday
Thurs. 3pm
Tues. 12pm
Mon 3pm
Thursday
Fri. 3pm
Wed. 12pm
Tues. 3pm
Friday
Mon. 3pm
Thurs. 12pm
Wed. 3pm
Saturday/Sunday
Tues. 3pm
Fri. 12pm
Thurs. 3pm
Client has 24 hours to respond to JS with all final edits.
A total of two revision tounds are included with ad creation.
Client must give JS final approval by 12 Noon the day prior to start date.
Any delay in collection of creative details or approvals will result in a delayed start.
EFFECTIVE FEBRUARY 2014