to read the complete Case Study

Hope For
Volkswagen Dealers
Tynan’s Volkswagen
Rockets Online Vehicle Sales
in Very Tough Market with
Online Deal Creator, VirtualDeal
DealerSuccess | 3505 NE Royal Oaks Drive | Vancouver, WA 98662 | (855) 568-4140 | dealersuccess.net
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Overview:
Volkswagen has a massive sales problem in the US. September was a blockbuster sales
month for the industry — except at Volkswagen, where an emissions scandal forced the
company to halt sales of most of its diesel-powered vehicles.
However, one VW dealer has conquered this sales problem. The solution? . . . VirtualDeal, an
Online Deal Creator for the consumer that uses an innovative perfect payment DMSintegrated technology. It provides the easiest way ever to buy a vehicle, ever, by
placing the customer in the driver’s seat.
Since installing VirtualDeal, Tynan’s
Volkswagen has enjoyed a 20 percent increase in leads from its website, a 10 percent
increase in appointments set, a 23 percent
increase in appointments shown and a 30 percent increase in appointments sold. These
results were during September, a down month
for the industry and a very challenging month
for Volkswagen dealers nationwide. Yet,
Tynan’s Volkswagen also rocketed to the 16th
largest volume Volkswagen dealership in the
country, the highest place the dealership has
attained in a very long time.
“These results are fantastic and offer real hope
for Volkswagen dealers nationwide. Online
Deal Creation really is the wave of the future
and vital in building consumer confidence and
trust. VirtualDeal also helps build that human
relationship that, in our opinion, will never be replaced by cold mechanical
solutions,” said Joe Orr, VirtualDeal CEO
Business Challenge:
Driving Online Vehicle Sales
Family owned and operated since 1963, Tynan’s Volkswagen is based in Aurora
and is the highest volume Volkswagen dealer in Colorado. However, following the
Volkswagen emissions scandal, visits to Tynan’s Volkswagen website VDP pages
dropped considerably and OEM leads dropped by 20 percent.
Shean Kirin | Founder
Kirin Automo ve
The dealership worked with its long time agency Kirin Automotive, a digital
advertising strategy and consulting firm that manages digital advertising budgets
for dealerships across the US, and quickly turned things around.
DealerSuccess | 3505 NE Royal Oaks Drive | Vancouver, WA 98662 | (855) 568-4140 | dealersuccess.net
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Kirin helps auto dealers navigate vendor choices to ensure the best performing options for their stores,
while saving money on overall expenses.
“Today’s ever changing digital advertising world is filled with choices. SEM providers, SEO providers,
Email Blasts, Websites, Agencies, and more. We were looking for the most effective way to bring online
car business into the dealership and compared VirtualDeal with its mainstream competition – MakeMyDeal, and other solutions from DealerTrack and Cox Automotive,” said Shean Kirin, owner, Kirin Automotive. “We realized that the competitors would not be able to meet our goal for the
dealership of acquiring customer information and creating the deal down to the penny, while
simplifying the process, whereas VirtualDeal does all this and more.”
Tynan’s Volkswagen Sees Real ROI
While Kirin strongly believed that VirtualDeal would result in more leads and sales for Tynan’s
Volkswagen, his fear was that competitors would take leads from the dealership and convert into their
product, thereby decreasing overall lead count. However, this was not the case. “The results were
better than expected with a 30 percent increase in pure Internet deals, a 20 increase in leads from the
website -- not to mention finishing number 16 in the country for VW in sales volume – I would say we
have a true partner in VirtualDeal,” Kirin stated. “In fact, we have a 31 percent sold ratio for overall
VirtualDeal leads and a 48 percent closing ratio for unique
VirtualDeal leads.”
VirtualDeal
provides the
easiest way ever
to buy a vehicle
by placing the
customer in
the driver’s seat.
Why Online Deal Creation?
VirtualDeal is a simple plug-in to an auto
dealership's existing website and works as
follows: A customer can select a vehicle, click the
VirtualDeal button and complete their entire deal
from home. Customers are able to get multiple
lease/payment options, trade value, financing and
fees, and reserve their vehicle for up to 24 hours.
VirtualDeal also creates perfect payments that both
the dealer and consumer can get behind, and has
an integrated customer follow-up system with full
accountability reporting. DMS integration captures
customer values/history and allows deal push,
accurate ROI and closed RO VirtualDeal automation.
“I feel that some OEMs may be moving towards a mechanical online buying solution; taking the dealer
out of the selling equation and making them just a delivery business -- to the point where the consumer
may just show up for the delivery. Whereas, VirtualDeal builds and supports the dealer/consumer
relationship while giving the consumers/dealers/OEM’s exactly what they want.
DealerSuccess | 3505 NE Royal Oaks Drive | Vancouver, WA 98662 | (855) 568-4140 | dealersuccess.net
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Built by dealers for dealers. That’s the beauty of the
balance that VirtualDeal provides,” Orr added.
With its Online Deal Creator, Tynan’s customers can
engage in a private message conversation with the
dealership’s deal manager and it’s so mobile friendly that
both the customer and the deal manager can work the
entire deal from home -- risk free.
Customers have
waited for an
“Easy Button” in
automotive for
over a decade.
Customers can receive up to 9 payment and down
payment options on a buy or a lease, trade in offers, and
a full disclosure. Perfect payment retail and lease
proposals allow the dealer to work a real deal with the
customer, down to the penny. All that’s left is the test
drive. Then, the customer simply completes the finance offerings and signs, greatly reducing their time
at the dealership.
And, the results speak for themselves. While most Volkswagen dealers were experiencing dwindling
sales, Tynan’s enjoyed a 20 percent increase in leads from its website, a 10 percent increase in
appointments set, a 23 percent increase in appointments shown and a 30 percent increase in
appointments sold.
© 2015 Dealer Success
All Rights Reserved
DealerSuccess | 3505 NE Royal Oaks Drive | Vancouver, WA 98662 | (855) 568-4140 | dealersuccess.net
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