Untitled

HICKIES VALUE PROPOSITION FOR CONSUMERS
NEVER TIE YOUR
SNEAKERS AGAIN
CUSTOMIZE THE
FIT THROUGH A
BREAKTHROUGH,
ONE-SIZE-FITS-ALL
DESIGN
TECHNOLOGY THAT
REACTS TO THE
MOVEMENT OF
YOUR FOOT
PERSONALIZE STYLE
WITH MULTIPLE
COLORS
RESPONSIVE LACING SYSTEM DESIGNED FOR AN ACTIVE LIFESTYLE
HICKIES REPLACE
LACES WITH
RESPONSIVE, NOTIE TECHNOLOGY
THAT FLEXES WITH
THE MOVEMENT
OF THE FOOT.
MIND + MATTER
Have you ever had to pause a jog to retie your
lace or tripped on one come undone? Have
STRETCH + TRUTH
Once HICKIES are inserted in your shoe’s
eyelets, you’ll never need to unfasten them
COLOR + WONDER
HICKIES are crafted from a Memory Fit
Performance Elastomer that adapts to each shoe’s
you ever looked at a great pair of shoes and
again—they’ll simply stretch to accommodate
size and contracts with the movement of your
thought the mess of laces ruined the silhouette?
taking your shoes on and off. And while you’re
foot. Three different lacing techniques let you
Shoelaces can definitely be both a hassle for
walking, running, jumping, hiking, biking, lunging,
choose the fit that best grips your foot—and best
athletes and a hindrance to minimalist fashion.
lifting or anything else, HICKIES will keep your
supports whatever activity you’re undertaking.
shoes snug and secure.
HICKIES come in an ever-expanding range of
color combinations that allow for speedy and chic
customization.
FUNCTION, FIT & FASHION
HICKIES OFFERS
A COMBINATION
OF FUNCTION, FIT
AND FASHION THAT
NO SHOELACE OR
SHOELACE ALTERNATIVE
CAN PROVIDE.
HICKIES IS MORE THAN A
REPLACEMENT FOR
SHOELACES, IT IS AN
INSTANT UPGRADE FOR
YOUR FOOTWEAR.
1,000,000
PACKS OF HICKIES
SHIPPED IN 15
MONTHS
HICKIES VALUE PROPOSITION FOR RETAILERS
INCREASES FOOT TRAFFIC
INTO STORE
FAST SELL THROUGH
GOOD MARGINS
INCREASES AVERAGE
TICKET VALUE
ENHANCES RETAILER’S
PRODUCT OFFERING
CREATES NEW
ACCESSORIES CATEGORY
PRODUCT
FRONT
PKVIOLETPINK -
BACK
INTERIOR TRAY
Each pack includes 14 HICKIES
COLLECTION
COLLECTION
HICKIES LACING SYSTEM
LACES OUT,
HICKIES IN
Why HICKIES Exists:
1 Functionality: convenient and comfortable.
Eliminates the risk of loose laces whether you
are walking, running, jumping, hiking, cycling
or just about anything else.
HICKIES replace laces with responsive,
2 Fashion: preserves the sneaker’s design by
eliminating the knot and bow. Colors allow
for customization and styling of sneakers.
no-tie technology that flexes with the
movement of the foot.
Positioning:
HICKIES is our main product and vehicle for
brand positioning within the “Athleisure” or
“Athletic Lifestyle” category.
Most Important Attributes for this Audience:
1 Never tie your sneakers again
2 Customize the fit through a breakthrough
one-size-fits-all design
3 Technology that reacts to the movement
of your foot
4 Personalize style with multiple colors
Some brands in the same space are:
Nike Training, Adidas Stella McCartney,
Brooks, Asics, New Balance, VPL, Outlier,
Bench, Outdoor Voice, and Fit Up.
TARGET AUDIENCE
ACTIVE LIFESTYLE
CrossFit/Training
Cycling
Running
Break Dancing
IN-STORE MERCHANDISING CONCEPTS – DISPLAYS PROVIDED WITH BASE ASSORTMENT
HICKIES RETAIL EXPERIENCE
EPK-VENEZUELA.
BROOKSTONE,INTERNATIONALAIRPORTS
INTERSPORT-SPAIN
CONSUMER FEEDACK
PRESS FEATURES
SHAPE
REFINERY 29
INFINATE LEGROOM
SPORTS INSIGHT
EXAMINER
TODAY
HICKIES GLOBAL FOOTPRINT: AVAILABLE > 30 COUNTRIES
SWITZERLAND / GERMANY
EUROPEAN HQ / WAREHOUSE
NEW YORK
HQ
SAN DIEGO
WAREHOUSE
MEXICO
FACTORY
HICKIES OPERATIONS
HICKIES DISTRIBUTION TERRITORIES
USA
ANDORRA
CANADA
PORTUGAL
PANAMA
GREECE
VENEZUELA
AUSTRIA / EASTERN EUROPE
COLOMBIA
PHILIPPINES
URUGUAY
SINGAPORE
PARAGUAY
KOREA
UK
JAPAN
FRANCE
AUSTRALIA
SPAIN
HONG KONG
GERMANY
ARGENTINA
ITALY
HONG KONG
WAREHOUSE
INDIVIDUAL CUSTOMIZABLE FIT – WITH ONE SIZE ONLY
HICKIES VALUE PROPOSITION FOR RETAILERS
HICKIES OFFERS RETAILERS
A UNIQUE PRODUCT THAT
INCREASES AVERAGE TICKETS
WHILE APPEALING TO A WIDER
AUDIENCE THAN SHOELACES
AND EXISTING SHOELACES
ALTERNATIVES.
IN ADDITION TO SELLING
THROUGH FASTER THAN
SHOELACES, HICKIES
GENERATES HIGHER REVENUES
AND MARGINS FOR RETAILERS
THAN CURRENT COMPETING
OFFERINGS.