- UiTM Institutional Repository

A RESEARCH REPORT ON
"THE ADVERTISING OF BARBERSHOP INFLUENCES CONSUMER"
A DISSERTATION SUBMITTED IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR
BACHELOR DEGREE OF ART AND DESIGN OF
UNIVERSITY TEKNOLOGY MARA
BY
ZARIF ADLY BIN ZAINUDIN
2013821904
Under the guidance and supervision
Of
Madam Dona Lowi Binti Madan
DECLARATION
I hereby declare that this dissertation titled a study "THE ADVERTISING OF
BARBERSHOP INFLUENCES CONSUMER" is the result of my own research work carried out
under the guidance and supervision of Madam Dona Lowi Binti Madon
I also declare that this dissertation has not been submitted earlier to any
institute/organization for the requirements of any diploma and degree.
ZARIF ADLY BIN ZAINUDIN
Date:
PRINCIPAL'S CERTIFICATE
This is to certify that this dissertation entitled "THE ADVERTISING OF BARBERSHOP
INFLUENCES CONSUMER" are the result of research work carried out under the guidance and
supervision of Madam Dona Lowi Binti Madon.
CONTENTS
ABSTRACT
INTRODUCTION
CHAPTER 1
Background Research
CHAPTER 2
Objective of the study
Limitations of the study
Design of the study
Statement of the problem
Methodology
CHAPTER 3
Analysis
Findings
CHAPTER 4
Conclusion
Recommendations
REFERENCES
APPENDIXES
ABSTRACT
Advertising is fast of powerful medium to advertise in the new millennium. With the
number of advertisements increasing, the new medium is viewed as the advertiser's dream.
Advertising is becoming a part of companies marketing strategy however it requires new
strategies and thinking. The benefits of advertising are its ability its cover people from different
geographical area with varied tastes and preferences.
This study is descriptive study and the sampling technique here is used convenience
sampling. The sample size is for 50 selected people from the population of Johor Bahru City.
The data is collected with the help of structured questionnaires, which is includes open end and
close-ended questions.
The next step in the research process is Analysis and Interpretation of the Data
Collected from the respondents. This analysis and interpretation is done with the help of graphs
and tabulation. They are prepared with the help of MS Word and Excel software
With the help of analysis and interpretation the findings are drawn which includes
whether consumers are aware of advertising, do advertisements effect their purchase behavior.
With the critical analysis and interpretation the suggestions and recommendations are drawn on
how to improve advertisement in order to attract much of the viewership and to increase the
purchasing efficiency and also improve the methods of advertisements
Finally, the conclusion where the briefing and the topics aspects is been given with few
suggestions and recommendations, finally concludes the project report.