THE RC WILLEY ROOM TO TALK BLOG

THE RC WILLEY ROOM TO TALK BLOG
Topics Covered:
- Design Tips
- Interior Design Trends/News
- DIY Project Ideas
- Holiday Fun
- Organization & Cleaning Tips
- Recipes
- Product Reviews
- RC Willey Sales/Promotion Info
Saturday, January 25, 14
OUR READERS.....
Sex:
81% Female
19% Male
Age:
21% 25-34
20% 35-44
22% 45-54
21% 55-64
Where?
72% Utah
11% California
11% Nevada
3% Idaho
Where did they hear about Room to Talk?
82% The RC Willey Website
15% RC Willey’s Facebook page
9% From a friend
Saturday, January 25, 14
8 TIPS TO HELP YOU CREATE A SUCCESSFUL
COMPANY BLOG....
Andrea Bergeson
Saturday, January 25, 14
1. DON’T BASE “SUCCESS” ON NUMBER OF
FOLLOWERS
- While some people choose to
“follow”, many others follow via
facebook, twitter, or our
website.
- You are reaching more people
than you think.
- It’s about establishing
relationships.
Saturday, January 25, 14
2. GET PERSONAL
- Put a name & a face with your company blog.
- Strike a balance between “stuffy” corporate writer, and oversharing your personal life.
- People love personal details.
Saturday, January 25, 14
3. DO GIVEAWAYS!
- Great way to get readers excited, show off your product &
gain loyal customers.
- They don’t have to be big! People just want free stuff!
- Do giveaways occasionally, not super regularly.
Saturday, January 25, 14
4. CONTENT IS KING
- Your MAIN focus should be
providing interesting, fun &
fresh content for your readers.
- People will become loyal
followers because they find
value in your content, not just
because you’re giving things
away!
- Speak to a variety of
different topics.
- Get help from the experts!
Saturday, January 25, 14
5. TONE DOWN THE ADVERTISING
- If it sounds like just another company advertisement , people
aren’t going to want to read it!
- Be selective about product reviews & promotional posts.
- Keep it natural- if something is forced people will be able to
tell it’s not authentic.
Saturday, January 25, 14
6. AIM FOR READER INTERACTION
- Ask questions & respond to comments.
- Hold creative, interactive contests!
EX) Thanksgiving Recipe Contests, Scary Santa Photos,
Super Bowl 6 Word Poem Contest, Etiquette Quizzes
Saturday, January 25, 14
7. THINK OUTSIDE THE BOX
- Creativity is key!
- Write catchy blog titles to draw readers in.
- Write posts that you would actually be interested in reading.
- Strange is good!
Saturday, January 25, 14
8. MAKE IT PRETTY
- People love pretty images &
design inspiration!
- You could have the most
interesting content in the
world, but if it doesn’t look
beautiful, people won’t want to
read it.
- Put time & effort into the
aesthetics.
Saturday, January 25, 14
THANK YOU
Saturday, January 25, 14