MOBILE ADS INVENTORY product specification Telkomsel Mobile

Transcription

DIGITAL ADVERTISING INVENTORY 1.2
Product Specification – July 2014
Telkomsel Digital Advertising © 2014
1
DIGITAL ADVERTISING INVENTORY
MESSAGING
• SMS
• MMS
• UMB
• USSD
• IVR
• NSP
DISPLAY
• Offdeck Banner
• Offdeck Interstitial
• Ondeck Banner
o Dunia Bola
o Dunia Game
o Internet Filtering
• Apps
o Opera Mini
o Newsloop
• VMS
• Internet Positif
• Mercusuar
• UseeTV Ads
REWARD
• Pulsa
• Reward Bonus
o Sms
o Voice
o Data
OTHER
• Profiling Campaign
• Insertion
o *887#
o *888#
2
MESSAGING
SMS Bulk
c
SPECIFICATION
a
a
• Masking Alphanumeric
max 11 character
• No short number
b
• Content in SMS format
160 character (up to
1124 in SMS Bulk)
• Normal ASCII
• Content may consist of
URL link
• 1 SMS = 160 character
• Support smart
messaging
c
• Default delivery time
8am to 21pm
• Delivery outside time
need Telkomsel approval
• No black day except
Telkomsel decide to
b
PRICING
IDR 260 per SMS
• Exclude Ppn
FAQ’s
• Charging is applied based on SMSC status
• No handset dependency, all type of handset
can receive this service
• Client must be able to connect to Telkomsel
using standard API (HTTP GET)
• SMS Bulk TPS is up to 1,400 tps
• Telkomsel do not provide any profiled MSISDN,
target MSISDN come from brand or client
• Recommended for 30 thread for process
• No delivery report
• Usage report every month , group by partner
& sender id
SMS Bulk Display
3
MESSAGING
Targeted SMS
SPESIFICATION
c
a
Shop123
Dapatkan diskon 30%
setiap pembelian min 3
item di Shop123.
Berlaku s/d 12 April
2013
a
b
b
d
c
d
Targeted SMS display
max 11 character
• No short number
160 character
• Normal ASCII
URL link
8am to 21pm
Telkomsel decide to
• Example : SMS selected
target market with
profile:
1. Male/Female
2. Age : 25 – 35
3. Urban
PRICING
IDR. 500
• Includes Unique ID and advance profiling
• Exclude Ppn
FAQ’s
• Connection and broadcast provided by
Telkomsel through web interface
• Support for profiled SMS (refers to page i)
• Support for interactive service
• Interactive service rules :
1.Customer sent the message to short
number 2000
2.Any SMS sent from customer to 2000 is
free of charge
3.Reply message from system for customer is
considered as SMS Bulk
4.Recurrent delivery is possible to the same
MSISDN target
4
DESCRIPTION
FAQ’s
a
max 11 characters
• No short number
b
• Content in SMS format up
to 1124 chars
• Normal ASCII
• Content may consist of URL
link
• Location e.g. : Plasa
Senayan
c
• Default delivery time 8am
to 21pm
• Delivery outside time need
Telkomsel approval
Telkomsel decide to
• Customer contact policy :
- 2 message per period: 00-06am | 6am-12am |
12am-6pm | 6pm-00
- One customer will not receive the same
campaign in one day
• No handset dependency, all type of handset can
receive LBA
• City covered by LBA refers to page i
• SLA for LBA campaign for new site is 7 day
• SLA for LBA campaign for existing site is 3 day
• White list for solution workaround profiling LBA
• Report summary only : success, fail
• Any broadcast for LBA historical data , charge
applied as a SMS targeted + additional profile
(refer to page ii)
MESSAGING
LBA SMS
c
Fashion123
Selamat datang di Plasa
Senayan. Kunjungi
booth Fashion123 di lt.
G dan dapatkan diskon
30% s/d 30 April 2013.
a
b
AREA
Sumatra :
Medan,
Palembang,
Padang, Riau,
Pekanbaru, Aceh
LBA SMS Display
Kepulauan Riau : Batam
Kalimantan :
Balikpapan,
Palangkaraya, Pontianak
PRICING
Targeted Text Rp. 500
• Exclude Ppn
Sulawesi :
Makasar, Manado, Ambon
(exclude Maluku utara)
AREA
IN PROGRESS
Jawa :
Jakarta, Bandung,
Cirebon, Semarang, Jogja
dan Solo,Malang, Jember,
Banjarmasin
Bali : Denpasar
Bali-Nusra (exclude NTT)
Maluku Utara, Kendari, Palu, NTT, Sorong, Timika dan
Mamuju
MESSAGING
Bulk Personalized Message
c
SPECIFICATION
a
max 11 character
• No short number
b
a
b
c
Bulk Personalized Message Display
160 character (up to
1124 in SMS Bulk)
• Normal ASCII
URL link
• Support smart
messaging
• Every number may get
different content
8am to 21pm
Telkomsel decide to
FAQ’s
• Client must be able to connect to Telkomsel
using standard API (HTTP GET)
• SMS Bulk TPS is up to 1,400 tps
• Telkomsel do not provide any profiled MSISDN,
target MSISDN come from brand or client
• Recommended for 30 thread for process
• No delivery report
• Usage report every month , group by partner
& sender id
PRICING
Targeted Text Rp. 500
• Exclude Ppn
6
MESSAGING
INTERACTIVE SERVICE (1)
SPECIFICATION
SMS INTERACTIVE
a
From : Bank123
To : 2000
Untuk mendapatkan
diskon kartu kredit,
ketik Diskon[spasi]
[16digitkartukredit][s
pasi][password] lalu
kirim ke 2000. Gratis
Diskon
1234567891011123
252552
From : 2000
b1
Anda mendapatkan
diskon 30% untuk
pembelanjan 1juta di
Supermarket. Promo
hingga 30 April 2013
c
b1
a
OK
OK
Send
1
2
3
b2
MMS INTERACTIVE
From : Bank123
From : 2000
To : 2000
Kirim foto temanmu
ke 2000 dan dapatkan
diskon belanja 30% di
Supermarket di kota
anda. Ukuran foto
maksimal 300KB
b2
Terima kasih, MMS
anda telah kami
terima.
Pemberitahian
selanjutnya kami
kirimkan lewat SMS.
Teman
Oriflame#1
a
OK
1
Send
c
• Content in SMS format (1MO and
1MT) max 160 character, normal
ASCII
• Keyword non-case sensitive
• ADN 2000 : default for interactive
• Customer are free of charge to
send this SMS
• Support MMS video
• Video size max 300KB
• Default ADN : 2000
receive this MMS
• Keyword non-case sensitive
• This message is sent by interactive
platform. Default masking is 2000
receive this SMS
FAQ’s
• Reporting : total SMS/MMS sent,
keyword based traffic, and delivered
content (SMS or MMS)
OK
2
c
• Initial SMS can bulk or targeted
• All terms and condition are refers
to each service
receive this SMS
3
7
MESSAGING
INTERACTIVE SERVICE (2)
SMS INTERACTIVE
From : Bank123
To : 2000
Untuk mendapatkan
diskon kartu kredit,
ketik Diskon[spasi]
[16digitkartukredit][s
pasi][password] lalu
kirim ke 2000. Gratis
Diskon
1234567891011123
252552
a
OK
From : 2000
b1
PRICING
c
Interactive Text Rp. 200
• Includes Unique ID and advance Profiling
• Exclude Ppn
OK
Send
1
Anda mendapatkan
diskon 30% untuk
pembelanjan 1juta di
Supermarket. Promo
hingga 30 April 2013
Interactive Voice Rp. 2.500
• Includes Unique ID and advance Profiling
• Exclude Ppn
2
3
MMS INTERACTIVE
From : Bank123
From : 2000
To : 2000
Kirim foto temanmu
ke 2000 dan dapatkan
diskon belanja 30% di
Supermarket di kota
anda. Ukuran foto
maksimal 300KB
b2
Terima kasih, MMS
anda telah kami
terima.
Pemberitahian
selanjutnya kami
kirimkan lewat SMS.
c
Teman
Oriflame#1
a
OK
1
Send
OK
2
3
8
MESSAGING
INSTINK SMS (2000)
Agent’s INSTINK SMS
Agent’s SMS
DESCRIPTION
Customer’s SMS
a
• Agent send SMS : INSTINK
MSISDNCustomer#Interest#Ge
nder to 2000.
b
• Customer will get confirmation
SMS by 2000 to register
INSTINK.
c
• Agent will get confirmation
SMS by 2000 that Agent’s
customer will get Notification
SMS by 2000 about INSTINK
d
• Customer send SMS : INSTINK
YA to 2000
e
• Agent will get confirmation
SMS by 2000 that Agent’s
customer
registered
to
INSTINK.
d
• Customerwill get confirmation
SMS by 2000 that the customer
registered to INSTINK.
a
b
c
e
d
f
9
MESSAGING
Opt In Phase II (INSTINK Phase II)
c
DESCRIPTION
a
• Customer registration form
b
• Telkomsel’s Agent tools for customer
status check, register customer,
Member list, ranking, and unregister
customer.
c
• Internal URL for acces Opt In Phase II
Web
b
a
Notes
•
•
•
•
Instink will be used by Telkomsel’s Agent
to register customer who will get ads
from Telkomsel.
Telkomsel’s Agent can register customer
by 2 ways : SMS (2000) and Web.
INSTINK Web consist of customer status
check, register customer, Member list,
ranking, and unregister customer.
Telkomsel’s Agent who get customer
that available to get ads from Telkomsel
will get point for their reward.
10
MESSAGING
MMS Bulk
c
a
SPECIFICATION
a
b
b
c
MMS Bulk display
more than 11 character
(Can’t space)
• No short number
•
•
•
•
Content in MMS format
Pic format JPEG | GIF
Not more than 700 KB
Picture can not be
clicked
8am to 21pm
Telkomsel decide to
PRICING
Bulk RichMedia Rp. 1.500
• Exclude Ppn
FAQ’s
• Telkomsel do not provide any profiled
MSISDN ,target MSISDN come from brand or
client
• Only handset support for MMS can receive
this service
• Client is connected to Telkomsel through
standard API
• No web interface
• Report from response API (delivered to
MMSC)
• Monthly report group by partner name and
sender id
Currently, MMS Bulk solution is a workaround solution
1. Video MMS Bulk will be delivered trough tech enabler
2. Non Video MMS Bulk will be delivered through MALENA
11
MESSAGING
SPECIFICATION
MMS Targeted (include video)
a
c
a
b
b
d
more than 11
character
• No short number
• Content in MMS
format (text + picture /
video)
• Pic format JPEG | GIF ,
can not be clicked
• Video format 3gp
• Max 700 KB
• Dimension
240x320 | 180x135
400x300 | 128x160
• Text up to 1,000 chars
• Text URL can be
clicked
c
• Default delivery
time 8am to 21pm
• Delivery outside
time need Telkomsel
approval
Telkomsel decide to
d
• Example : MMS
Video selected
target market with
profile :
1. Female
2. Age : 25 – 35
3. Urban
4. ARPU : above 50K
Targeted MMS display
PRICING per MMS
FAQ’s
•
•
•
•
Only handset support for MMS can receive this service
Support for profiled MMS (refers to page i)
Web interface using Malena or partner CMS
Any requirement for video service, will be through Telkomsel technology
enabler platform
• Available report : summary delivery consist of success, failed, scheduled
Targeted RichMedia Rp. 2.000
•
•
Includes Unique ID and advance Profiling
Exclude Ppn
LBA MMS include video
a
SuperMarket
more than 11 character
• No short number
•
•
•
•
c
a
b
Selamat datang di
Supermarket Senayan
City. Tunjukkan kupon &
Dptkan diskon 15%.
•
•
•
•
b
c
LBA MMS display
FAQ’s
DESCRIPTION
MESSAGING
Content in MMS format
Pic format JPEG | GIF
Max 300 KB
Dimension
240x320 | 180x135
400x300 | 128x160
Picture can not be
clicked
Video format 3gp
Max 700 KB
Location e.g. : Senayan
City
8am to 21pm
Telkomsel decide to
AREA
IN
PROGRESS
• Customer contact policy :
- 2 message per period: 00-06am | 6am-12am
| 12am-6pm | 6pm-00
- One customer will not receive the same
campaign in one day
• Only handset support for MMS can receive
this service
• Customer contact 2 times in a period per day
per location
• SLA for LBA campaign for new site is 7 day
• SLA for LBA campaign for existing site is 3 day
• White list for solution workaround profiling
LBA
• City covered by LBA refers to page i
• Report summary only : success, fail
• Any broadcast for LBA historical data , charge
applied as a SMS targeted + additional profile
PRICING per MMS
Targeted RichMedia Rp. 2.000
•
•
Includes Unique ID and advance Profiling
Exclude Ppn
Maluku Utara,
Kendari, Palu, NTT,
Sorong, Timika dan
Mamuju
COVERAGE AREA
Bali : Denpasar
Bali-Nusra (exclude NTT)
Kepulauan Riau : Batam
Sumatra :
Medan,
Palembang,
Padang, Riau,
Pekanbaru, Aceh
Sulawesi :
Makasar, Manado, Ambon
(exclude Maluku utara)
Jawa :
Jakarta, Bandung,
Cirebon, Semarang, Jogja
dan Solo,Malang, Jember,
Banjarmasin
Kalimantan :
Balikpapan,
Palangkaraya,
Pontianak
MESSAGING
USSD Bulk
USSD Bulk Single Shoot
c
a
a
b
Get 15% off in
Fasihon123 outlet.
Promo until April, 30
c
DISMISS
b
USSD Bulk Interactive Menu
• Content USSD contain
of 114 text character
• Normal ASCII
c
• For USSD single shoot,
no response available
8am to 21pm
need Telkomsel
approval
Telkomsel decide to
a
• Content USSD contain
of 140 chars include
menu
• Normal ASCII
• Support menu layer
b
• Response only for
number (e.g. 1,2,3…)
c
8am to 21pm
need Telkomsel
approval
Telkomsel decide to
a
b
PRICING
Bulk Text Rp. 260
USSD Single Shoot
Display
USSD Interactive Menu
Display
FAQ’s
•
•
•
•
Target MSISDN come from brand or client
No handset dependency, all type of handset can receive this service
This message can not be saved
Report taken from response API (delivery report s/d customer receive)
•
•
•
•
•
Client may connect to Telkomsel through API (HTTP GET)
Timeout period for 60 second
Some handset no ring when receive USSD
14
1 menu layer delivered in 1 push USSD
Monthly report group by partner name and sender id
MESSAGING
USSD Targeted
USSD Targeted
Specification
a
• Content USSD contain of 114 text character
• Normal ASCII
b
• For USSD Targeted no response available
c
• Default delivery time 8am to 21pm
• Delivery outside time need Telkomsel approval
• No black day except Telkomsel decide to
d
• Pricing : Targeted Text : Rp. 500
FAQ’s
• Target MSISDN come from Telkomsel
• No handset dependency, all type of handset can receive this
service
• This message can not be saved
• Report taken from response API (delivery report s/d
customer receive)
• Client may connect to Telkomsel through API (HTTP GET)
• Timeout period for 60 second
• Some handset no ring when receive USSD
• 1 menu layer delivered in 1 push USSD
• Monthly report group by partner name and sender id
USSD Targeted
Voice Ads with IVR
Push/Pull Call with IVR feature
a
6000
6000
6000
b
Pull Call Illustration
Push Call Illustration
SPECIFICATION
a
• Default delivery time 8am to 21pm
b
• Fix push/pull calling number 6000
• File type : 8000Hz, 16-bit, Mono
• File Format : AA/mu-Law Wave 8-bit ALaw Encoded Waveform
• Duration : with interactive 2 minutes, with
no interactive : 30 seconds
FAQ’s
•
•
•
•
Customer input response by press the key
Interactive up to max 3 layer depth
No handset dependency
Charge apply for additional profile refer to
(i)
• Possible to connection with other digital
ads inventories. e.g SMS, MMS, etc.
• Currently the upload process still manual
and only for push service
PRICING
Bulk Voice Rp. 1.300
Targeted Voice Rp. 2.500
Interactive Voice Rp. 2.500
• Price include Unique ID
and Advance profiling
(except Bulk)
• Exclude Ppn
16
MESSAGING
NSP Ads
a
NSP Ads illustration
on Caller
SPECIFICATION
a
• Default delivery time is 24 hour a day
b
• Incoming call screen, depend on the
handset
• NSP Ads content spec : duration max 30
seconds | channel mono | bit rate 128
kbps | resolution 16 bit | file size 1 MB
FAQ’s
• All handset can use and receive this service
• If customer set the NSP 1212, the NSP Ads
song will be dropped
• Registered customer more than 100K
• Reporting : number of active user, number
of played song per day, number of
deactivate user.
• To unsub  SMS “OFF” to 1212
PRICE
NSP Rp. 350/sub/day
• Includes Unique ID
and Advance profiling
• Exclude Ppn
• Activation by
customer
17
DISPLAY ADS
Off Deck
DESCRIPTION
c
a
b
d
b
a
• Traffic comes from all
APN without proxy
• Traffic 1.7 million traffic
per day
• Format in JPEG | GIF |
PNG
• Clickable to specific URL
• Dimension 300 x 50
• Dimension tablet 729 x
90
• Banner is consuming no
data(free of charge)
• Normal data charge will
be applied for clicking
the banner
c
• Default delivery time is
24 hour a day
Telkomsel decide to
d
• Widget bar, default
banner service
• Clickable
the banner
Banner Ads (Off Deck)
Display
PRICING
Standard banner CPC Rp. 1.500
Standard banner CPM Rp. 15.000
• Standard Banner : small banner, un expandable
 7-10 kb, data access free of charge
FAQ’s
•
•
•
•
•
Handset support : iOS and Android, BB OS10
Size of the banner not more than 10 KB
CTR approximately 1%
Unique user ± 1.7 mio per day
The banner will appear if only using handset
native (default) browser
• Targeting based on HLR, URL, Handset OS,
MSISDN (accommodate for basic+additional
profile)
• Report : impression, click, CTR on daily basis
• Interval ads every 30 s
DISPLAY
Amobee Proxy Image
DESCRIPTION
c
a
b
• Traffic comes from all
APN without proxy
• Traffic 1.7 million traffic
per day
b
PNG
• Dimension 300 x 50
• Dimension tablet 729 x
90
• Banner is consuming no
the banner
c
• Default delivery time is
24 hour a day
Telkomsel decide to
a
FAQ’s
• Handset support : iOS and Android,
BB OS10
• Size of the banner not more than
10 KB
• CTR approximately 1%
• Unique user ± 1.7 mio per day
• The banner will appear if only using
handset native (default) browser
• Targeting based on HLR, URL,
Handset
OS,
MSISDN
(accommodate for basic+additional
profile)
• Report : impression, click, CTR on
daily basis
• Interval ads every 30 s
NOTES :
•
Default banner manages by CMS internal Telkomsel.
•
If Telkomsel don’t have campaign, the banner space will filled by Amobee campaign.
19
DISPLAY
Pop Shop Ads Banner (1)
Order Process
Ex : Interstitial banner
PopShop Display
PopShop Landing Page
Display
No
Activities
Result
1.
Accesing
Accesingwhite
whitelist
listsite.
site
White list receiving
Interstitial Banner and
Offdeck Banner
PopShop.
2.
Clik Popshop Ads
Banner.
Redirect to PopShop
URL
(http://abeauty.popsh
o.ps/opi_telkomsel/ )
3.
Purchasing
Showing Purchasing
Form
4.
Input reservation and
delivery address data.
Show revervation info,
payment method and
delivery address
Order Finish
Showing PopUp
Thanks notification
20
DISPLAY
Pop Shop Ads Banner (2)
PRICING
Rp. 50,000,000,- per setup
For every setup + media fee sold, client will get
campaign exposure for the period maximum 30 day in
the form of :
• 600,000 impression interstitial banner basic 50KB,
or
• 3,600,000 impression off deck banner basic.
PopShop Display
Display
21
DISPLAY ADS
Interstitial Banner (1)
b
Halaman ini bebas biaya GPRS
Klik skip untuk melewatkan halaman ini
FAQ’s
DESCRIPTION
Skip
a
• Various content such
as : image, animation,
rich media, and video
b
is 24 hour a day
Telkomsel decide to
c
c
• Free of charge
notification (default)
• Skip button (default)
• 7 sec timeout
redirection
(configurable)
•
•
•
•
•
•
•
•
Handset not support : blackberry
APN setting : no proxy
Customer contact 2 times in a day
The banner will appear if using handset
native browser
Traffic 1,5 mio per day
Unique user approximately 1
mio
1.8
mio
Targeting based on white list or black list for
MSISDN | URL | handset type | OS | LAC CI
location | prefix
Report : impression, click, CTR on daily basis
Reporting for video : number of played video,
and distribution % of played video
a
PRICING
Rich banner CPC Rp. 4.400
Rich banner CPM Rp. 44.000
• Rich banner : Full page| Interstitial|
video  up to 500 kb, data acces free of
charge
Interstitial Banner Display
DISPLAY ADS
Interstitial Banner (2)
CONTENT DISPLAY
SIMPLE HTML
IMAGE
CONTENT SPECIFICATION
Image
Simple HTML
Rich Content
Rich Content
Type
Image
HTML
HTML5
HTML5-Video
ZIP
ZIP
ZIP
(Image + html)
(Image + html +
script)
(Image + html +
script)
250 KB
500 KB
Size
50KB/100 KB
50KB/100 KB
VIDEO
VIDEO SPECIFICATION
Name
Upload Type jpg, png, gif
RICH MEDIA
Video
Format
Screen
Resolution
Width
Fps
Height
Audio
Video Bit Audio Bit Audio
Sample
Rate
Rate Channel
Rate
Mp4
320 px 240 px 15-24
128 - 164
bit
64-128
bit
2
22050
WebM
320 px 240 px 15-24
128-164
bit
32-64
bit
2
44100
Ogg /
Ogv
320 px 240 px 15-22
128 - 192
8-32 bit
bit
2
16000
23
DISPLAY ADS
POPSHOP ADS BANNER
Order Process
PopShop Display
Display
No
Activities
Result
1.
Accesing
Accesingwhite
whitelist
listsite.
site
White list receiving
Interstitial Banner and
Offdeck Banner
PopShop.
2.
Clik Popshop Ads
Banner.
Redirect to PopShop
URL
(http://abeauty.popsh
o.ps/opi_telkomsel/ )
3.
Purchasing
Showing Purchasing
Form
4.
Input reservation and
delivery address data.
Show revervation info,
payment method and
delivery address
Order Finish
Showing PopUp
Thanks notification
For every setup + media fee sold, client will get campaign exposure for the period maximum 30 day in the form of :
• 600,000 impression interstitial banner basic 50KB, or
• 3,600,000 impression off deck banner basic.
24
DISPLAY ADS
Internet Filtering
PRICING
SPESIFICATION
a
a
• Source URL
• Total URL :
Hundreds of thousands
(Follow the rules of
ministry of
communication and
informatics)
b
• Widget bar, default
banner service
• Clickable
the banner
b
c
Internet Filtering Display
c
PNG
• Dimension 300 x 50 
Banner is consuming no
the banner
• Standard Banner : small banner, un
expandable  7-10 kb, data access free
of charge
FAQ’s
• Handset support : all of handset with
browsing capability
• Size of the banner not more than 10 KB
• Unique user ± 4,500,000 per day
• The banner will appear if only using handset
native (default) browser
• Targeting based on HLR, URL, Handset OS,
MSISDN (accommodate for basic + additional
profile)
• Report : impression, click, CTR on daily basis
• Not only in handset, but also can be use in
desktop / pc, with a FLASH Modem
25
DISPLAY ADS
HTML 5 GAMES (1)
HTML 5 Games Display
Details
Assets
Format / Size
Logo
All logo representations e.g. full colour/ monochrome/ high, lowresolution /
.ai or .svg
Fonts
Fonts for header and copy
.tff, .otf
Product images
Images of products that brands would like to promote through game
(high resolution)
.ai / .png (300dpi)
Brands guideline / Art
reference / Style guide
To keep your brand consistent
-
Music / Company jingle
(optional)
In-game, menu
.mp3, less than x MB, the length between 0.250.5 seconds
Music / Company jingle
(optional)
Loading screen
.mp3, less than x MB, the length between 3-5
seconds
26
DISPLAY ADS
HTML 5 GAMES (2)
Branding
Genre
Game Mechanic
Production
Time
1 Flick Football
Sony & TIM
Casual/Sp
ort
Flicking Object
2-3 days
2 Sliding Puzzle
GamiFive
Puzzle
sliding puzzle/jigsaw
2-3 days
30 secs
A game of logic. Slide the pieces into the correct
position so the original image can be seen.
3 Air Race
Red Bull
Casual
move between gates to
earn points
2-3 days
15 secs
User flies their plane between the gates, and can
earn bonus points for extra tricks and moves
Casual
catch the falling object
2-3 days
15 sec
User holds the item at the bottom (pizza base),
and moves item left and right to catch falling
object (toppings) for high score.
No
Title
Time-based game
Description
User has 5 tries to shoot a penalty kick into the
5 Times (Turn-Based
net for the most points. Goalie has artificial
game
intelligence
4 Top It
Tuttit Frutti
5 Top It
Papa John's
(Spec : Med)
6 Flick Foootball
White Label
7 Catch It
Wootbaby
Casual
Move up and down to grab
2-3 days
17 secs
8 Shoot It
Turkcell
Action
Shooting
2-3 days
15 secs
9 Ice Cube Frenzy
Dr Soda
Casual
Slide left to right to catch
2-3 days
15 secs
10 Oikos Poikos
Oikos Essentials
Casual
Tap the Object
2-3 days
15 secs
Tap the essential leaves to make the Oikos
Remedy. Leaves will fall from the top of the
screen and must be tapped to turn into oil.
11 Sliding Puzzle
Pocket Arena
12 Top It
Papa John's
(Spec : High)
Casual
2-3 days
15 sec
User holds the item at the bottom (pizza base),
13 Top It
Ice Berry
Casual
2-3 days
15 sec
User holds the item at the bottom (Ice Cream),
Grab the pendants, jewellery and pther items
before they fly by!
User hoots at incoming ballons to collect the
falling object
Ice Cube Frenzy-Try to fill your glass of
refreshment with as many cubes as you can. Slide
your glass across the screen to gain the maximum
number o points.
27
DISPLAY ADS
HTML 5 GAMES (3)
PRICING
No
Item
1.
For BMGi CPE ( First Time Unique User)
2.
For BMGi CPE ( Repeated Unique User, up to maximum 5 times and free of charge
afterward)
Rate
Rp. 2.300
Rp. 115
Optional : Call-to-action ( Choose 1 of the following) :
1.
Add on : For BMG CPA (Visit Website, Charged per visit)
2.
Add on : For BMG CPA (Download Voucher, charged once per user)
Rp. 575
3.
Add on : For BMG CPA (‘Like’ on Facebook, charged once per user)
Rp. 900
4.
Add on : For BMG CPA (Submit Email Address to Advertiser, charged once per user)
Rp. 575
Rp. 2500
28
DISPLAY ADS
Opera Mini Banner
OPERA MINI FEATURE BOX
OPERA MINI SPEED DIAL
1
2
3
4
Parameter
Value
Parameter
Value
Average 350 million impression a month CTR
0.3% to 0.8%
Traffic
400 Mn impression a month | Click ± 500K
Format
JPEG | GIF (non animated)
Format
JPEG | GIF (non animated)
Size
272 x 272 and 170 x 170
Size
432 x 240 | 300 x 100
Sync
Monthly basis
Sync
Daily basis
Report
Monthly Basis | Detail #click per day
Report
Daily Basis | Detail #impression and #click per day
Tariff
tbc (follow sales team rules)
Tariff
tbc (follow sales team rules)
Target
Handset type | Location (based on IP)
Site interest (i.e soc med, news, entertainment
Traffic
Note :
a. Opera Mini sell at the rate of $ 25,000 per month + $ 18
cent per click
b. No targeting feature on this since it is a hardcoded box
c. We are on progress with Portal & Social Media Division
to integrate speed dial to CMS
Note :
a.Opera Mini sell another 50% of traffic using Ad Network Ad Marvel
b.Use bidding mechanism
c.In average the bid price is around $ 8 – 10 cent
d.The recommended price comes with Targeting feature
e.Optimization by changing the material of campaign based on the highest CTR
f.The targeting feature is a custom service by Opera
29
DISPLAY ADS
Opera Mini Banner
OPERA MINI FEATURE BOX
OPERA MINI SPEED DIAL
1
2
3
4
PRICING
• Standard Banner : small banner, un expandable  7-10 kb,
data access free of charge
30
DISPLAY ADS
Advertising in 3rd Party Application – NEWSLOOP (1)
DESCRIPTION
a
• Various main categorized news
content such local and international
b
b
a
• Ads specification
c
c
NEWSLOOP display on
phone
• Default delivery time is 24 hour a
day
• No black day except Telkomsel
decide to
Interstitial
Tablet
Phone
950 (w) x 713 (h) 300 (w) x 400 (h)
Dimension
300 (w) x 450 (h) *
(pixels)
for iPhone 5
File size
max 150 KB
After every 4
After every 4
Trigger
monetizable
monetizable
Point
article read
article read
Banner Ads
NEWSLOOP display on
tablet
Dimension
(pixels)
File size
Trigger
Point
Tablet
Phone
728 (w) x 89 (h)
300 (w) x 50 (h)
max 50 KB
All Reader
All Reader
View default
View default
articles
articles
• All file should be .jpg or .png
31
DISPLAY ADS
Advertising in 3rd Party Application – NEWSLOOP (2)
Newsloop puts together the best news and lifestyle content from Singapore, Malaysia,
Indonesia and Australia, all into a single elegant app with over 500 publishers and 30
categories of stories to choose.
PRICING
b
Standard banner CPC Rp.
1.500
Standard banner CPM Rp.
15.000
a
c
NEWSLOOP display on
phone
NEWSLOOP display on
tablet
• News Loop app only can be performed on the handset with iOS and Android base platform.
• Total traffic more than 280.000
• Telkomsel do not provide any profiled MSISDN to this campaign (not targeted campaign)
• Advertising tariff refers to page 3
• Standard Banner : small
banner, un expandable  710 kb, data access free of
charge
• Rich banner : Full page|
Interstitial| video  up to
500 kb, data acces free of
charge
32
DISPLAY ADS
VideoMessage Service (VMS) [1]
a
b2
b1
b3
SMS with Clickable URL
Advertising Web Display
DESCRIPTION
a
• Default delivery time is 24
hour a day
Telkomsel decide to
b1
• Clickable URL generated
from the platform and
embedded in SMS
b2
• Video format: .3gp or .mp4
duration 30 second
• Dimension : 320x440 px,
maximum size 1 MB
b3
• Clickable picture 380x72 px,
RGB, format .png
• Maximum text 300 chars
VMS Display
FAQ’s
• If the URL clicked, it will reduce Tsel customer
data plan quota.
• Handset dependency all handset support for
video streaming
• Report : number of click, number of played
video, played duration.
• Price Rp 500 generated URL
33
DISPLAY ADS
VideoMessage Service (VMS) [2]
a
b2
b1
b3
SMS with Clickable URL
Advertising Web Display
VMS Display
PRICING
VMS CPC Rp. 4.400
• Exclude Ppn
34
DISPLAY ADS
Internet Positif (1)
SPECIFICATION
a
• Skinner
• Format Content : JPEG, PNG
or GIF
• Dimension 600x160px
• Aspect Ratio 3.75
B
• Leaderboard
• Format Content : JEPG, PNG
or GIF
c
• Square Pop-Up
• Format Content : JPEG, PNG
or GIF
PRICING
Skinner : 15.000 (CPC)
15.000 (CPM)
Leaderboard : 8.000 (CPC)
8.000 (CPM)
a
b
c
a
Showcase : 10.000 (CPC)
10.000(CPM)
DISPLAY ADS
Internet Positif (2)
PRICING
FAQ’s
•
Blocking
Inventory
Daily
Weekly
Monthly
•
•
Skinner
15.000.000
75.000.000
300.000.000
Leaderboard
8.000.000
40.000.000
160.000.000
Showcase
10.000.000
50.000.000
200.000.000
INFORMATION
• Visitor : 18.038.512 /month
• Pageview : 136.780.040
• Aplicable for Internet Positif Mobile
•
•
•
•
•
•
•
U-Ad merupakan brand layanan digital advertising milik
Telkom Indonesia
Media channel pemasangan iklan : web-based,
network-based, dan apps-based.
Blocking : Advertising dengan penempatan khusus pada
alokasi yang disediakan
CPM : harga iklan per 1000 kali penayangan
CPC : harga iklan setiap kali Ads diklik oleh user
Media placement/channel berbasis web/online yang
dikerjasamakan oleh Telkom dengan Telkomsel
dikategorikan atas White Label dan Non-White Label.
(white label : media placement/channel dikategorikan ke
dalam White Label dimana Telkom memperbolehkan
pemasangan iklan dari OLO(Other Licensed Operator)
yang merupakan pesaing produk Telkom Group)
(Non-White Label : media channel yang terkait atau satu
kesatuan dengan semua produk Telkom yang menjadi
tumpangannya, missal advertising pada Welcome Page
Speedy Hotspot,dll.)
Kategori White Label : Content Filtering (Internet
Positif), Speedy Push Ads (Speedy PAD), DNS Error
Page (Mercusuar) dll (sesuai pengembangan)
Complain costumer to [email protected] or Digital
Advertising Telkomsel
DISPLAY ADS
Internet Positif Mobile
SPECIFICATION
a
b
a
• Leaderboard
• Format Content : JEPG,
PNG or GIF
• Aspect Ratio 6
• Showcase
PNG or GIF
INFORMATION
b
FAQ’s
•
•
•
•
•
•
•
Visitor : 18.038.512 /month
Pageview : 136.780.040
Skinner : 15.000 (CPC)
15.000 (CPM)
PRICING
Leaderboard : 8.000 (CPC)
8.000 (CPM)
10.000(CPM)
Note :
Device Using Telkom
Network
( @wifi.id, [email protected],
speedy hotspot, etc)
•
•
U-Ad merupakan brand layanan digital
advertising milik Telkom Indonesia
Media channel pemasangan iklan : webbased, network-based, dan apps-based.
Blocking : Advertising dengan
penempatan khusus pada alokasi yang
disediakan
CPM : harga iklan per 1000 kali
penayangan
CPC : harga iklan setiap kali Ads diklik
oleh user
Media placement/channel berbasis
web/online yang dikerjasamakan oleh
Telkom dengan Telkomsel dikategorikan
atas White Label dan Non-White Label.
(white label : media placement/channel
dikategorikan ke dalam White Label
dimana Telkom memperbolehkan
pemasangan iklan dari OLO(Other
Licensed Operator) yang merupakan
pesaing produk Telkom Group)
(Non-White Label : media channel yang
terkait atau satu kesatuan dengan
semua produk Telkom yang menjadi
tumpangannya, missal advertising pada
Welcome Page Speedy Hotspot,dll.)
Kategori White Label : Content Filtering
(Internet Positif), Speedy Push Ads
(Speedy PAD), DNS Error Page
(Mercusuar) dll (sesuai pengembangan)
DISPLAY ADS
a
Mercusuar (1)
c
b
b
SPECIFICATION
a
• Leaderboard
• Format Content : JPEG,
PNG or GIF
b
• Skyscraper
PNG or GIF
c
• Showcase
PNG or GIF
DISPLAY ADS
Mercusuar (2)
FAQ’s
PRICING
•
•
Blocking
Inventory
•
Daily
Weekly
Monthly
Blocking
12.000.000
60.000.000
240.000.000
Showcase
2.000.000
10.000.000
40.000.000
10.000(CPM)
INFORMATION
•
•
•
•
Visitor : 4.029.665 /month
Pageview : 6.351.241
•
•
U-Ad merupakan brand layanan digital
advertising milik Telkom Indonesia
Media channel pemasangan iklan : webbased, network-based, dan apps-based.
Blocking : Advertising dengan
penempatan khusus pada alokasi yang
disediakan
CPM : harga iklan per 1000 kali
penayangan
CPC : harga iklan setiap kali Ads diklik
oleh user
Media placement/channel berbasis
web/online yang dikerjasamakan oleh
Telkom dengan Telkomsel dikategorikan
atas White Label dan Non-White Label.
(white label : media placement/channel
dikategorikan ke dalam White Label
dimana Telkom memperbolehkan
pemasangan iklan dari OLO(Other
Licensed Operator) yang merupakan
(Non-White Label : media channel yang
terkait atau satu kesatuan dengan
semua produk Telkom yang menjadi
tumpangannya, missal advertising pada
Kategori White Label : Content Filtering
(Internet Positif), Speedy Push Ads
(Speedy PAD), DNS Error Page
(Mercusuar) dll (sesuai pengembangan)
DISPLAY ADS
UseeTV Ads (1)
a
b
SPECIFICATION
a
b
• Leaderboard
PNG or GIF
• Dimension 728x90
• Showcase
PNG or GIF
INFORMATION
Visitor : 439.259 /month
PRICING
FAQ’s
•
•
•
•
•
•
Leaderboard : 8.000 (cpc)
8.000 (cpm)
•
Showcase : 10.000 (cpc)
10.000 (cpm)
•
•
U-Ad merupakan brand layanan digital advertising milik Telkom Indonesia
Media channel pemasangan iklan : web-based, network-based, dan apps-based.
Blocking : Advertising dengan penempatan khusus pada alokasi yang disediakan
Media placement/channel berbasis web/online yang dikerjasamakan oleh
Telkom dengan Telkomsel dikategorikan atas White Label dan Non-White Label.
(white label : media placement/channel dikategorikan ke dalam White Label
dimana Telkom memperbolehkan pemasangan iklan dari OLO(Other Licensed
Operator) yang merupakan pesaing produk Telkom Group)
(Non-White Label : media channel yang terkait atau satu kesatuan dengan
semua produk Telkom yang menjadi tumpangannya, missal advertising pada
Kategori White Label : Content Filtering (Internet Positif), Speedy Push Ads
(Speedy PAD), DNS Error Page (Mercusuar) dll (sesuai pengembangan)
DISPLAY ADS
UseeTV Ads (Pre Roll Video) (2)
a
b
SPECIFICATION
a
b
• Leaderboard
PNG or GIF
• Dimension 728x90
• Video Ad UAD
• Max 15 sec
INFORMATION
Visitor : 439.259 /month
PRICING
Leaderboard : 8.000 (cpc)
8.000 (cpm)
Video Ad UAD : 125.000 (cpm)
DISPLAY ADS
UseeTV Ads (3)
PRICING
Blocking
Inventory
Daily
Weekly
Monthly
Leaderboard
8.00.000
4.000.000
16.000.000
Showcase
1.000.000
5.000.000
20.000.000
FAQ’s
•
•
•
•
•
•
•
•
•
U-Ad merupakan brand layanan digital advertising milik Telkom Indonesia
Media channel pemasangan iklan : web-based, network-based, dan apps-based.
Blocking : Advertising dengan penempatan khusus pada alokasi yang disediakan
Media placement/channel berbasis web/online yang dikerjasamakan oleh Telkom dengan
Telkomsel dikategorikan atas White Label dan Non-White Label.
(white label : media placement/channel dikategorikan ke dalam White Label dimana Telkom
memperbolehkan pemasangan iklan dari OLO(Other Licensed Operator) yang merupakan
(Non-White Label : media channel yang terkait atau satu kesatuan dengan semua produk
Telkom yang menjadi tumpangannya, missal advertising pada Welcome Page Speedy
Hotspot,dll.)
Kategori White Label : Content Filtering (Internet Positif), Speedy Push Ads (Speedy PAD), DNS
Error Page (Mercusuar) dll (sesuai pengembangan)
REWARD
Pulse Self Consume
SPECIFICATION
a
222
a
b
Pelanggan
Telkomsel yth,
anda mendapat
bonus pulsa 10
SMS.
• Sender Layanan : 222
• Message dari sistem (Pemberitahuan bonus sudah masuk ke
pelanggan)
• Pulsa bisa diberikan dalam bentuk bonus data, bonus SMS,
atau bonus voice
FAQ’s
b
• No handset dependency
• Charge apply for additional profile refer to (i)
• Possible to connection with other digital ads inventories. e.g SMS,
MMS, etc.
Denominasi
Denominasi
Rp 1.000,Rp 5.000,Rp 10.000,Rp 20.000,Rp 50.000,Rp 100.000,-
Harga / Unit
Rp 1.000,Rp 5.000,Rp 10.000,Rp 20.000,Rp 50.000,Rp 100.000,-
• Denominasi yang diinject
ke MSISDN pelanggan
diberlakukan sebagai
Pulsa bukan Bonus Pulsa
• Masa aktif setiap nominal
pulsa mengikuti aturan
yang berlaku.
43
FAQ’s
REWARD
• Telkomsel do not provide any profiled
MSISDN.
• Area : Nation wide
• Contained report
• Only with Telkomsel user
• The active period did not extended
Pulsa Bonus
No Denomination
100
1
200
2
300
3
400
4
500
5
600
6
700
7
800
8
900
9
Voice On-Nett Notification
*889# Notification
Dial *889# to Check Bonus
*Bonus Applies on the same day as a bonus injected
( until 23:59 at the same day)
No Denomination
1
400
2
500
3
600
4
700
5
800
6
900
7
1000
8
3000
9
4000
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Rp.
Price
100
200
300
400
500
600
700
800
900
Price
400
500
600
700
800
900
1.000
3.000
4.000
Bonus Type
2 SMS
5 SMS
7 SMS
10 SMS
12 SMS
15 SMS
17 SMS
20 SMS
22 SMS
Bonus Type
Voice-Onnet 2 Minutes
• Denominasi yang diinject ke MSISDN pelanggan diberlakukan sebagai
Bonus Pulsa
44
• Masa aktif setiap nominal pulsa mengikuti aturan yang berlaku.
REWARD
Vending Machine (1)
Fast and Quick Redemption for
Subscribers
Product Specification
List Produk yang
digunakan
Input Code
•
•
•
•
•
•
Vending Machine
•
•
•
•
Bahan: Metal
Pendinginan: R134a, 3 – 12
Konsumsi Daya: AC 220V / 50 Hz
Jarak antara nampan dan kaca
depan : 235 mm
Ukuran Mesin : 1400 x 870 x 1830
mm
Gambar logo Telkomsel Digital
Advertising
G.W / N.W : 380 Kgs / 350 kgs
Jumlah Mesin
: 1 mesin
Kapasitas
: 492
item/mesin
Turn Over
: 4 / Bulan
PRICING
• Vending Machine
Transaction Using
SMS, MMS or USSD for
Subscribers
Rp. 5000 / item
There will be 16 Units more
45
REWARD
Vending Machine (2)
Item Specification
Type of Diameter Volume
product
mm
ml
190
Slim Can
53
250
280
Wide Can
350
66
500
280
PET Bottle
69
500
69.1 - 73 600
1
25
25
19
19
20
-
2
23
23
18
18
18
-
3
20
20
16
16
16
-
4
18
18
14
14
14
-
5
15
15
12
12
12
-
6
25
25
19
19
19
20
18
-
7
23
23
18
18
18
18
17
-
Column number
8 9 10 11 12
20 18 15 25 23
20 18 15 25 23
16 14 12 19 18
16 14 12 19 18
16 14 12 19 18
16 14 12 20 18
15 13 11 18 17
- - - - -
13
20
20
16
16
16
16
15
-
14
18
18
14
14
14
14
13
-
15
15
15
12
12
12
12
11
-
16
19
19
18
17
17
18
18
17
16
18
16
16
15
14
19 20
- - - 14 12
14 12
- 13 11
12 10
Total
303
303
237
316
237
240
222
69
46
OTHER
USSD Check Usage *887#
PRICING
Insertion Rp. 4/Traffic
• Includes unique ID and advance
profiling
• Exclude Ppn
Massive blast.
No difference in price plan.
simPATI and AS will
receive same message.
Slot Allocation/month
31Days 30 Days
7+2 7+2
29 Days 28 Days
7+1 7+1
• simPATI and AS 60
Characters
Biaya panggilan
keluar terakhir
selama 00:00:11
adalah Rp250.
• Advertising content consist
of text
• Can’t be clicked
• No handset dependency,
all type of handset can
receive this service
• Not an interactive service
47
OTHER
Cek Pulsa Ads Insertion (*888#)
Slot Allocation/month
31Days 30 Days
4
4
29 Days 28 Days
4
4
Subscribers based on price plan
simPATI
HVC (High
Value
Customer)
• sP Pede
• sP Ekstra
NS (New Sales)
• sP Active
RCN (Recent)
• sP Puas
Regional
• sP Shuffle
Sisa pulsa Anda
Rp12345. Aktif
s.d. 08/08/14.
OTHERS
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
sP Freedom Call
sP Freedom to Choose
sP Internetan Freedom
sP Internetan Legacy
sP Jagoan Nelpon
sP AutoTM
sP Seharian Legacy
sP Semalaman Freedom
sP Semalaman Legacy
sP Tourist
sP Broadband
sP iPhone
sP Seharian Freedom
sP berjam-jam
sP Puas
• simPATI 77 Characters, AS
67 Characters
• Advertising content consist of
text
• Can’t be clicked
• No handset dependency, all
type of handset can receive
this service
• Not an interactive service
Kartu AS
HVC (High
Value
Customer)
• AS Jagoan
Serbu
NS (New Sales)
• AS Cuma
Seribu
RCN (Recent)
• AS Gratis 100rb
• AS Gratis 100x
OTHERS
•
•
•
•
•
•
•
•
•
•
•
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
AS
Nelpon 30 jam
20
Extra Ampuh
Extra Ampuh 2
Gratis Sejam
Madura
Ozone
Promo Regional
Regular
Rp0
Super
PRICING
VMS CPC Rp. 4.400
• Includes Unique ID and
advance profiling
48
• Exclude Ppn
PROFILING
Request Data
• it will be support at a same day
• it will be support at a ± 5 work day
Handset Operating system
Handset Manufacture
Handset data capability flag
Handset type
Handset network capability flag
Handset product type
Working place estimation
Url Web Preference of recreation
Url Web Preference of reference
Url Web Preference of regional
Url Web Preference of kids and teens
Url Web Preference of science
Url Web Preference of sport
Profiling
Url Web Preference of news
Number of access International web
Url Web Preference of art
Url Web Preference of bussiness
Url Web Preference of computer
Url Web Preference of games
Url Web Preference of health
Url Web Preference of home
Favorite Hospital
Favorite event and cinema
Favorite service station
Favorite course
Favorite call center
Favorite nightlife
Favorite travel
Home estimation
Favorite location in weekend week 1
Number of access local web
Url Web Preference of shopping
Url Web Preference of social
Url Web Preference of travel
Url Web Preference of forum
Age
Gender
Handset Type
ARPU
Home Town
Religion
GPRS
Social
Economic
Status
Favorite Restaurant
Favorite Hotel
Favorite Bank
DOCUMENT HISTORY
DIGITAL ADVERTISING INVENTORY
Product Specification
NO.
Version
Date
Remark
Update LBA location
1
1.1
15 July 2014 Denomination Reward
Vending Maching (new Product)
2
1.2
16 July 2014
Update price for display and PopShop
Author
romy
romy
romy
wulunk

MOBILE ADS INVENTORY product specification Telkomsel Mobile

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