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Hair by 2014 NAHA Finalists Alain Pereque & Richard Ashforth
PBA Membership Advances Our Industry. Join Today!
EXPERIENCE
MAXIMUM
PROFITS
ISSE LONG BEACH 2016
EXHIBITOR PROSPECTUS
January 30-February 1, 2016
LONG BEACH CONVENTION CENTER
LONG BEACH, CA
EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST
Reach Qualified
Enthusiastic Buyers
More than 40,000 beauty professionals rely on ISSE
Long Beach to purchase the latest products on
the market, discover new trends and learn about
the latest techniques from the industry’s leading
educators, platform artists and exhibitors.
The Market
Arizona
Nevada
California
Washington
Utah
Texas
Attendee Profi le
Salon Profi le
55%
Stylists / Cosmetologists
45.4%
Hair Salon
Students
12.4%
Full Service Salon
Salon/Spa Owners/Managers
12.2%
Cosmetology School
Nail Technicians
6.6%
Day Spa
Estheticians / Make-Up Artists
6.5%
Nail Salon
5.3%
Other (Physician, Dist, Mfctr)
Massage Therapist
13.1%
7.2%
4.%
55
2%
School Owner / Instructors
30.2%
.4%
%
An impressive 55% of
ISSE Long Beach attendees
are the primary decision
makers in their salon.
They come to...
They want to see...
86.4% Purchase products
81.9% Hair Care/Tools
27.6% Business Software Technology
74.1% Learn about new trends
66.2% Hair Color
25.1% Spa Products
73.2% Take educational classes
62.6% Education/Training
22.7% Nail Care/Tools
61.6% Identify products for future use
54.1% Cosmetics
18.9% Nail Enhancements
61.1% Find new product lines
44.1% Hair Extensions/Wigs
14.9% Publications
40.7% Equipment/Furniture
9.4% Tanning
38.6% Skincare
8.4% Sundries
They serve a diverse clientele...
89.67% Caucasian
73.5% Latino
55.5% Asian
37.3% African American
30.6% Apparel
95
%
95% of attendees
purchased products and
spent nearly $500 on
the show floor in 2015.
Powerful Strategic Marketing
We want to ensure ISSE Long Beach is as successful and profi table for you and your company as possible.
Our marketing campaign attracts millions of active beauty professionals via direct mail, advertisements,
electronic promotion, dedicated editorial, public relation outreach and social media. Plus, ISSE Long Beach
draws notable media coverage from around the globe!
Our Reach Includes...
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•
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Print and online advertisements in more than 20 industry publications that
receive over 15 million impressions;
A direct mail campaign that targets over 270,000 licensed professionals;
And an e-strategy that reaches over 100,000 past and prospective attendees.
Over 90%
of attendees would
recommend this
show to a
friend/colleague
The Plan
ISSE Long Beach reaches a monthly circulation of over 1 million subscribers through a comprehensive print
and online ad campaign in some of the industry’s major publications, including:
American Salon
California Stylist
DaySpa
Export
Estetica USA
Hair’s How
Launchpad
Modern Salon
NailPro
Nails
VietSalon
VietBeauty
Global Manufacturers
ISSE Long Beach 2015 featured some of the industry’s leading manufacturers including:
American Intl Industried
Andis Company
ARROJO
CND
Conair
CosmoProf
Division of Beauty Systems Group LLC
Division of L’Oreal USA
FHI
Heat
Karg Inc. New York
Martin Parson - Intermar Productions
Matrix
Olaplex
OPI Products, Inc.
Orly International, Inc.
Oster Products/Arius Eickert (jarden)
Pravana
Pibbs
Rusk, Inc.
Salon Centric
Sexy Hair
Vidal Sassoon
Wahl Clipper Corp.
Young Nails, Inc.
Zotos International
And many more!
Education for Everyone
Over 150 education classes were off ered at ISSE Long Beach 2015 in
Hair, Nails, Skin and Business, including a line-up of Hands-On Hair
and Nails classes, and CIDESCO Section USA Skin Classes presented
by notable beauty professionals and companies, including:
Andis
Beth Minardi
Chrystofer Benson
CND
Jo-Blackwell Preston
Larry Curtis
Lisa Yamasaki
Lydia Sarfati
Major League Barber
MAINTENTRANCE Artists
Martin Parsons
Mike Karg
Nicholas French
Nick Arrojo
Nina Kovner
RUSK
Sassoon Academy with Mark Hayes
Satin Smooth
Ted Gibson
The Teals
Wahl Clipper
And many more!
All marketing and promotional
opportunities are available to
ISSE Long Beach exhibitors
only. Visit probeauty.org/isse
to view the Sales & Sponsorship
Brochure and learn how you can
broaden your competitive edge!
Why Exhibit at ISSE?
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•
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Kick off the year at the biggest and best professionals-only beauty show on the West Coast
Connect your company, your brand and your image with more than 40,000 licensed professionals
Have face-to-face interaction with national and international beauty professionals
Reach new or existing customers who need personal attention
Booth Info
Each 10’ x 10’ booth rental includes:
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•
•
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•
•
•
300lbs. of drayage at no charge
Pipe and drape
Standard carpet
One (1) 8’ draped table and two chairs
One (1) ID sign
One (1) Wastebasket
Five (5) exhibitor badges
Space Assignment
The following are areas of consideration in
assigning booth space:
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•
•
•
Number of booths requested
Number of years in the show
Education/classroom participation
Professional display design
Pricing
Each 10’ x 10’ booth = 100 sq. ft.
Interior booth = $23 sq. ft.
Corner booth = additional $300 per corner
RESERVE YOUR BOOTH
In addition, space relocation will be
considered based on availability.
Ebony King:
800.468.2274 x3429
(480.455.3429)
[email protected]
Angela Kimble:
800.468.2274 x3432
(480.455.3432)
[email protected]
PBA Membership Advances Our Industry. Join Today!
All companies interested in exhibiting at ISSE Long Beach are required to be a member of
the Professional Beauty Association (PBA). For more information on membership please
visit probeauty.org/membership.