Fall 2016 Popcorn Sale Leader Guidebook

Supporting
Our
Troops
A SELLING INCENTIVE THAT IS OUT OF THIS WORLD
The Sky is No Longer the Limit with the Galactic Collection Patch
Scouts can now take their popcorn sales to new heights while earning the Galactic Collection Patches and Top
Seller Pin. Using the new Popcorn System, it’s easy to keep track of what each Scout sells. Then, place your
order for each component of this patch when you place your prize order.
Fall 2016 Popcorn Sale
Leader Guidebook
Created 10 years ago by a Scouting leader who was interested in
giving back to the military, the Military Donation is a great way to
show our troops you care. Your customers can support both you
and our military by purchasing a military donation. To date, more
than $45 million in popcorn has been donated to US Troops
and veteran organizations.
Supporting Scouts
College could be a step in your Scout’s journey. Did
you know Scouts that sell $2,500 or more can receive
6% of their sales in a Trail’s End Scholarship fund? After
they reach $2,500 worth of sales in a year, Trail’s End invests
6% of their sale into their scholarship fund each year afterward.
Last year, Trail’s End supported almost 400 college-bound Scouts,
totaling over $300,000 in scholarships.
For more information and to download the Scholarship Enrollment
Form, go to Sell.Trails-End.com.
Be Sure to Let Scouts Know About The
Galactic Collection Patch At Your Kickoff!
Have the Best Sale Ever!
For more information, videos or helpful tips, visit us at
Sell.Trails-End.com. You can also find us on social media and share
your adventures with us!
Welcome to the
Trail’s End
Fundraising Program.
Let Us Help You Make Scouting
Memories of a lifetime.
Tools for Success
• Plan Your Sale
• New Online Selling Platform
• New Online Products
• New Popcorn System
• New Galactic Collection Patch
• Military Donation Program
• Trail’s End Scholarship Program
Every Great Adventure Begins with a Plan
The Trail’s End Fundraising Program has all of the tools you need to raise
money and to fund all your unit’s adventures. For over 35 years, Trail’s End has
partnered with the Boy Scouts of America to help Scouts and their units raise
funds for their programs. We were the first fundraising partner with the Boy
Scouts of America, and have helped Scouts raise over $4 billion in funds to
support their Scouting Adventures!
Steps to a Successful Sale
1
Develop a unit activity plan
What programs do you want to execute this year?
Create or Review Your Unit’s Budget
How much will the annual programs cost?
2
3
Set Your Unit’s Sales Goal
Based upon funds needed for your program
4
Set a Sales Goal for Each Scout
Give Scouts something to aim for
Host a Kickoff
5 Make it Fun!
• Motivate Scouts with incentives and snacks
• Explain to parents the benefits of selling popcorn
• Give Scouts and parents the information they need to be successful
6
Have Fun Selling Trail’s End
Fund your unit’s entire year of Scouting
Tools & Tips
For more information and tools to create your unit’s budget, set sales goals,
plan a kickoff and have a successful sale, go to Sell.Trails-End.com.
Benefits of
Selling Popcorn
• Eliminate or reduce
out-of-pocket expenses
• Counts toward Scout Advancement
and Merit Badges
Fundraising Facts
• For most units, if each Scout sells
$650-$750 in popcorn, it will fund
your unit’s annual programming –
including Summer Camp!
• Scouts who set a goal are twice
as likely to fund their entire year of
Scouting
Scouts Can Earn Incremental
Sales Online
Selling More Has Never Been Easier
1. S
couts upload photos, videos and write personal bios to tell
their Scouting story
2. S
couts send emails, text messages and share their personalized selling
page through social media (Facebook and Twitter)
3. U
nits create personalized pages, and link them to their Scout pages
allowing friends and family to see Scouts are part of something bigger in
their communities
4. Supporters make purchases and your Scout and Unit get credit
Scouts can register online selling accounts
today at Trails-End.com
The average online sale is $45 compared to $18
when selling door-to-door
Scouts can easily sell to family and friends far away
Benefits of Online Selling
• No Product Delivery
• No Money Collection – all credit card payments
• New and Exciting Product Offering
• Funds directly deposited to your unit’s bank account
New Online Product Offering
Trail’s End is making new adventures online with an all
new product offering. All of our products contain 0g
trans fat, and are sure to tempt the taste buds of your
supporters.
• Popcorns
• Chocolates
• Coffees
• Nuts
OCT
1
Items containing
chocolate will
ship to consumers
beginning October 1.
Managing Your Sale Just Got Easier
The Popcorn System Has Been Updated!
Trail’s End is rolling out an updated Popcorn Sales System in 2016, with enhanced
functionality to make running your popcorn sale easier.
•
•
•
•
•
Place traditional popcorn sale orders in the new system
Enter and/or track your unit’s sales by Scout
Fully integrated with Online Selling System – Single Login
Order your unit’s prizes at the end of the sale (follow links to prize vendor sites)
Existing users’ accounts will remain valid in new system
Login to the Popcorn System at
Scouting.Trails-End.com
If new to selling Trail’s
End, please contact your
Council for assistance.
System training videos
and help guides are
available at
Sell.Trails-End.com