Channel 4 Digital Media Pack 2015 - Home

Channel 4 Digital
Media Pack 2015
All4.com
All4.com is the brand new website which launched this
year which encapsulates the breadth and diversity of
Channel 4 channels and programming. Catch up on and
find out about your favourite shows and films. Explore
and discover a range of exclusive content in 4 Shorts.
The website is divided into three intuitive sections:
On Demand- Catch up, shorts and programme guides
Now- The live broadcast stream or each of our channels
Next- What to watch out for next and premieres
Average monthly figures
61m
Page views
25m
Visits
49% 52%
Males
15–34
51% 76%
Females
14m
Unique visitors
2.9
Visits per visitor
2.5
Page views per visit
“Advertising on the internet is more
relevant to me than other advertising”
(TGI = 179)
“I find online advertising more
entertaining than other ads” (TGI = 189)
“I Often Refer To The Internet Before
Making A Purchase” (TGI = 126)
ABC1
Source: Adobe Analytics channel4.com (average Jan - Dec 2014), comScore channel4.com Dec 2013 3 month av, GB TGI Clickstream channel4.com Q4 2014 TGI = Target Group Index (all adults = 100)
On Demand
The home of our fantastic video on demand service, which hosts a
wide selection of programmes from Channel 4, E4 and More4.
As well as 30-day catch up, registered users can delve into a huge
library of classic programmes, including complete series of the
most memorable shows from the last 30 years. All this content is
available free of charge, with no limit to the amount watched and
can also be downloaded on iOS and Android to watch offline.
Registered users can receive recommendations based on the
programmes they’ve already enjoyed, select favourites and set
reminders.
Average monthly figures
45m
VOD views
Current Total
13%
1.4
UK Adult Reach
Views per session
47% 59%
Males
16–34
53% 74%
Females
20% 11m
16-34 Reach
Registered Users
“I often notice the advertisements on
the internet” (TGI = 139)
“I’m tempted to buy products I’ve seen
advertised” (TGI = 134)
“Whilst watching TV I search on the
internet for products I see advertised”
(TGI = 139)
ABC1
Source: : Adobe Analytics (average Jan - Dec 2014), comScore Dec 2014 3 month avg., GB TGI Q1 2015, TGI = Target Group Index (all adults = 100)
VOD packages
Channel 4 VOD can now be targeted in 3 different ways:
by Genre, by Demographic or by Interest.
Genre targeting
Entertainment
Comedy
Drama
Specialist
Lifestyle
Food
Health
Homes
Factual
Docs
News
History
Comedy
Sitcoms
Shorts
Stand up
Source: Channel4 Business Intelligence,
VOD packages
Channel 4 VOD can now be targeted in 3 different ways:
by Genre, by Demographic or by Interest.
Demographic targeting
Adults
16-34
Women
16-34
Men
16-34
Adults
ABC1
Women
ABC1
Men
ABC1
Source: Channel4 Business Intelligence,
VOD packages
Channel 4 VOD can now be targeted in 3 different ways:
by Genre, by Demographic or by Interest.
Interest targeting
Source: Channel4 Business Intelligence,
Film4
The online home of the UK’s biggest film channel – Film4 is watched
by more people than all of Sky Movies combined.
As well as 1000s of film reviews, interviews, clips and trailers, the
site hosts an area dedicated to Film4 productions, a reminder that
Film4 doesn’t just show films, it makes them, too.
Another fantastic addition to the site is Film4 on demand, where
users can rent brand new releases plus a huge selection of library
titles to watch online or download to watch offline.
Average monthly figures
1m
Page views
522K
Visits
53% 46%
Males
15–34
47% 69%
Females
ABC1
432K
Unique visitors
1.5
Visits per visitor
2.8
Page views per visit
“”I find online advertising more
entertaining than other advertising”
(TGI = 329)
“Online adverts play a part in
influencing the brand I buy” (TGI = 304)
“Whilst watching TV, I search the
internet for products I see advertised”
(TGI = 277)
Source: : Adobe Analytics (average Jan - Dec 2014), comScore Dec 2014 3 month av, TGI Clickstream Q4 2014, TGI = Target Group Index (all adults = 100)
E4
E4’s young 15-34 ABC1 audience’s insatiable desire
for even MORE of their favourite TV shows.
From home grown hits such as the Inbetweeners,
Made in Chelsea and Hollyoaks to popular US
acquisitions such as The 100 and Revenge.
Find out more about the programmes or view on
demand.
Top performing E4 content
on 4oD
1. Hollyoaks
2. The Inbetweeners
45% 59%
Males
15–34
55% 54%
Females
ABC1
3. Made in Chelsea 4. The Big Bang Theory
5. New Girl
“I find online advertising more
entertaining than other ads” (TGI = 325)
“Online adverts play a part in
influencing the brands I buy”
(TGI = 235)
“Advertising on the internet is more
relevant to me than other advertising”
(TGI = 246)
Source: : C4 Internal Systems, TGI Clickstream Q4 2014, TGI = Target Group Index (all
More 4
More 4 is Channel 4’s intelligent, challenging and
witty sibling with thought provoking content
centring around drama, arts and lifestyle.
Popular with an ABC1 25-44 audience. From
compelling US dramas such as The Goodwife to
insightful documentaries, homes and food
content.
Users can find out more or catch up.
Top performing More 4
content on 4oD
1. The Good Wife
2. Nashville
40% 49%
Males
4. Four In A Bed
5. Masters of Sex
Purchasing on the Internet:
Yes, in the last 6 months – 91%
25–44
60% 35%
Females
3. Come Dine With Me
Yes, but not in the last 6 months – 6%
No, never – 3%
ABC1
Source: C4 Internal Systems, TGI Clickstream Q4 2014, Net Observer / Harris Interactive
Overall UKTV portfolio
In September last year UKTV Play launched, a portal to a
unique viewing experience. UKTV Play is home to all the best
on demand content from Dave, Really Yesterday & soon
Drama (April 2015), making it easier for users to find & view
more of what they love.
UKTV on demand content has 344k monthly UU’s across PC,
iOS, Android and 1.5m VoD views across PC, iOS, Android
Virgin & Youview platforms. UKTV expect the growth in VoD
views to continue with the launch of 5 more new platforms in
2015 & the addition of Drama content.
Standard Pre & Mid Rolls are available across all the UKTV on
demand content on the as well as display banners on PC, more
interactive & engaging formats are available across PC
content. Advertisers can also curate their own UKTV content
to create a sponsored “collection”, UKTV play sponsorship
opportunities will be available in the summer of 2015.
44% 48%
Males
15–44
56% 73%
Females
Online adverts play a part in influencing the
brands I buy (i=110)
I find online advertising more entertaining
than other ads (i= 124)
I’m tempted to buy products I’ve seen
advertised (i= 134)
ABC1
Source:, TGI Clickstream Q4 2014, TGI = Target Group Index (all adults = 100)
In VOD We Trust 2015
In October 2014, Channel 4 undertook a pioneering
study with Cog Research and Dr Amanda Ellison at
Durham University, using Eye Tracking & Skin
Conductance Response to understand exactly how
people consume VoD.
We found that advertising on TV on-demand players
outperforms YouTube for viewer acceptance,
engagement and attention.
•
Channel 4’s on-demand player (4oD) grabbed 80% of
respondents’ attention versus YouTube’s 20%
•
YouTube’s cluttered visual environment increases the work a
viewer’s brain has to do by 50% as they process what to
watch next whilst the ads are playing, reducing their ability to
concentrate
•
Five seconds of free YouTube airtime is unlikely to be of any
significant benefit as viewers were impatient to skip the ad
when given the option to do so and less inclined to engage
and opt in
Get in touch to see the full study.
Creative Directory
Channel 4 has a wealth of experience in
creative partnerships. Please explore our
case studies and get in touch with us
directly to hear more and have a proposal
tailored to your advertiser’s unique needs.
4 Shorts
Dual Screen
Competitions
Takeovers
Bespoke campaigns
Pre roll production
www.channel4sales.com/advertising/online/integrated_solutions
Collection Lounges
iVoDs
Channel 4 offers a range of market-leading interactive video formats on 4oD, including:
Ad Link - Providing a toolbar of
buttons to a number of different
web destinations, from ‘buy it
now’ to ‘share on facebook’ or even
‘download a coupon’.
Ad
Bloom
Provides
the
advertiser with the opportunity to
layer the video with additional
interactive content. For example,
to present extra videos or
galleries, to data capture, or to
encourage the user to share or
‘like’ on Facebook.
Ad Extend - While the user is
watching the ad, they are offered
the option to watch a longer or
additional video.
Adapt - Our most advanced product
yet uses our registration data to
tailor the ad in real time to viewers.
Overlays can be added to the video by
gender, age group or location. This
allows advertiser to surface products
or offers relating to an individual
user’s profile, or direct them to a
store local to them.
Ad Shop – While the user is watching
ad, they are served links to buy the
products showcased in the ad at the
exact moments they appear. Perfect
for retailers, this format allows users
to effectively “buy the ad” with
minimal barriers to purchase
Ad Pause - When the user presses
pause on 4oD, the video in the
video player is replaced with
a still ad or short animation.
Currently available on C4.com and
coming soon on Android and a
number of other 4oD platforms.
Ad Elect - Asks the user to choose
which ad format they wish to
watch, thereby engaging them in
the advertiser content.
Advertising opportunities
Leaderboard:
Billboards:
MPU:
Video:
All 4 HPTO:
Standard
£12 CPM
£30 CPM
£15 CPM
£30 CPM*
£20K per day
Minimum spend £5,000
Interactive pre roll costs on application
* Rates vary depending on targeting and are based
on 30 second video