Russian Television International

Russian Television International
RTVI Project
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RTVI Channel
page 6
RTVI online
page 22
RTVI Programs
page 8
Our Audiences
page 26
Nashe Kino (“Our Movies”) channel
page 12
RTVI in 3G cell-phones
page 27
Teleclub (“TV Club”) channel
page 14
Advertising on the Channels
page 30
Detskiy Mir (“Children’s World”) channel
page 16
Contact Information
page 31
“RTVI-M” channel
page 18
“RTVI-Info” channel
page 19
About Us
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RTV International or RTVI was the first, and today is the only,
independent Russian-language TV company that has eluded
the influence of the Russian government and its censorship.
Now that we are at the start of the third millennium, RTVI
(known as NTV International until 2003) prides itself on
maintaining the same high standards of independent
Russian television as it has always done.
As an international channel, RTVI’s audience loyalty has
grown rapidly, and is now highly respected by viewers around
the world. RTVI maintains its own studios in Moscow, Berlin,
Tel-Aviv, Kiev, and New York.
Our company employs some of the foremost Russianspeaking celebrities among the journalists, anchors, producers,
and directors in the Russian and Diaspora-based media.
The RTVI project is a cluster of six channels designed to cater
for different audiences of all age, occupation or domicile.
RTVI’s expansion in Europe, the CIS, and Israel is coordinated
by Inter TV Ltd, London, and in the U.S. and Canada, the task
is undertaken by Overseas Media Inc., New York.
RTVI programming broadcast to target audiences via the Hot
Bird satellite owned by Eutelsat SA.
RTVI’s package signal is transmitted at 12.322 MHz.
Television
Television
RTVI Channel
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Andrei Norkin
Vladimir Kara-Murza
“RTVI”’s remit is to inform and entertain. Every day
we broadcast 6-minute newscasts hourly on events
happening around the globe. Also we have three one-hour
news blocks on week days, which include comments and
analysis on world news with particular focus on Western
Europe, the U.S.A., Israel, Ukraine, and Russia.
The “RTVI” news service produces its newscasts from
what we believe is the least biased and most creditable
sources.
Victor
Андрей
Topaller
Норкин
Our news programs are presented by such well known
anchors as Andrei Norkin, Mikhail Osokin, Vladimir KaraMurza, Dmitry Khukhlaev, and Mikhail Rabinovich.
“RTVI”’s analytical programs and talk shows that have
been drawing consistently high audiences and favourable
feedback are also presented by household names such
as Alla Baratta, Sergei Buntman, Alexei Vorobyov, Nina
Vishneva, Mikhail Jaginov, Assya Istoshina, Evgeni Kiselev,
Nikolai Nikolaev, Victor Topaller, and Georgy Tsikhiseli, to
name but a few.
Television
RTVI Channel
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Mikhail Rabinovich
Our analytical programs stand apart from their
contemporaries elsewhere for inviting guests from different
corners of the world, who bring a variety of different and
at times completely opposite views on issues and events
being discussed in programs such as ”The Authority”, “My
Point Is...”, “At the Crossroads”, “This Week in Israel”, and
“Face to Face”. The channel runs an extensive entertainment
program as well – from TV serials to talk shows to full-length
feature films.
Matvei Ganapolsky
Some of our channel’s programming has a pointed regional
thrust, as a nod to the cultural traditions in Russia, Ukraine,
Belarus, European countries, America, and Israel, giving full
coverage to local events in a way that keeps viewers in all
parts of the globe glued to their screens.
Olga Bichkova
Much has changed in the programming over the past few
years to the benefit of our audiences, with round the clock
broadcasting.
Television
Vlast (“The Authority”)
This is a new RTVI program hosted by Evgeni Kiselev, a
political analyst of formidable repute.
RTVI Programs
For many years already, Evgeni Kiselev has written
and presented great analytical news programs, filmed
documentary series, managed major television companies
and newspapers.
An influential German paper, “Deutsche Handelsblatt”, has
held up Evgeni Kiselev as a symbol of Russian journalism
who has adopted a new genre, critical journalism, in Russian
television. To air his television projects, Evgeni Kiselev picks the
best of the expert breed – political figures and journalists well
known to the audiences. No political move the government
makes escapes his peering, objective eye. Viewers can have
their say on significant issues by phone poll.
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Osoboe Mnenie (“My Point Is…”)
This program, aired from Monday to Friday, brings its audience the views of famous guests on the latest news events.
It is presented by Sergei Buntman, Alexei Vorobyov, Vladimir
Varfolomeyev, Olga Bychkova, Lev Gulko, and Matvei Ganapolsky. TV viewers are invited to question the guests by
calling the RTVI Moscow studio’s number.
The most frequent guests on the program include Sergei Dorenko, Nikolai Svanidze, Leonid Radzikhovsky, Evgeni Kiselev,
and Mikhail Leontiev, among dozens of familiar and famous
names in journalism and politics.
Strana i Ludi (“Country and People”)
The “Country and People” program is produced at our Berlin
studio. It focuses on people who have defied the challenges
of immigration, the language barriers, and the different
cultures to start their new lives from square one in Germany
and other EU countries.
Television
In the four years this popular talk show has been on the air, it
has played host to over 800 of our compatriots now living in
Germany, Israel, America, the United Kingdom, and Canada,
each with a unique life story. This program is a stage for
discussing the pitfalls and economic and political issues in
their newfound homelands.
The program is presented by Ludmila Mela.
RTVI Programs
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Novoe Rassledovanie (“A New Investigation”)
The journalist and anchorman, Nikolai Nikolaev has been
doing much of his own journalistic investigation for many
years, with the reality in Russia presenting ample opportunity
for his work.
Some bureaucrats in government would try to sweep too
many things under the carpet and, rather than making things
public, resort to bans, denial and even disinformation.
It is beyond Nikolai Nikolaev to find answers to every
question asked. What is within his power is to unearth the
facts ignored or denied by the prosecutor, the police, and
other government organisations.
This program is among the most popular that keeps the
audience on the edge of its seat from start to finish. Like
many of its sister programs, “New Investigation” is an
interactive program supporting dialog with audiences using
telephones or the Internet.
Television
RTVI Programs
Vis-a-vis s Alla Baratta (“Vis-a-vis with Alla Baratta”)
This is a sequence of exclusive interviews Alla Baratta is
doing with big names in the world of arts and culture.
Ms. Baratta’s guests include writers, actors, singers,
stars, and other celebrities from the world of show
business who discuss their lives and work in the relaxed
conversation.
The secret of Alla’s success is her sincere and unaffected
interest in all guests, without exception. She has a
particular talent for asking guests pertinent, interesting
and above all personal questions, and showing her
celebrities for what they really are.
10 /
Okno v Evropu (“Window on Europe”)
“RTVI” airs this program at the request of the European
Union. The program consists of news, current affairs, studio
discussions, interviews, and debates on major events in the
world of politics, economics, culture, education, and social
events in today’s Europe.
Also covered is an in-depth look at life in the European
Union, the pros and cons of the recent accession to the EU
for citizens of the Eastern European bloc and discussions
of major developments in Belarus, Ukraine, and other postSoviet countries. Subtitles have been added in Belarusian for
the benefit of our audience there. The program is presented
by Sergei Buntman and Alexei Vorobyov.
Perekrestok (“At the Crossroads”)
This program originates from our New York studio, and
is presented by Victor Topaller, who makes it a point of
principle to provoke people into head on confrontation.
A casual conversation can be steered skilfully by Topaller
into a low-voiced discourse, or into a high-pitched
argument.
Television
Victor Topaller invites prominent journalists, economists,
politicians, and social and cultural experts. He only invites
people who are on the opposite sides of an issue, no
matter what it might be.
RTVI Programs
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Odin Na Odin (“Face to Face”)
Next to the other popular programs broadcast by our
studio in Israel, such as “A Week in Israel”, one of the
most popular is “Face to Face” with Assya Istoshina.
This program is aimed at our Israeli audiences, and all
who follow events in that country.
Assya Istoshina’s guests include well-known political
figures and experts in culture and science, who are all big
names both in Israel and beyond.
Her colourful interviews are particularly entertaining,
bursting with last-minute news, as you would expect
coming from one of Israel’s premier journalists.
Television
Nashe Kino (“Our Movies”) channel
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“Our Movies” – is our channel devoted to the Soviet and
Russian cinematic classics, airing the masterpieces of the
past together with the leading Russian movies.
“Our Movies” was the first channel to show Russian films
round the clock internationally, in order to satisfy the Russianspeaking market throughout the world.
Television
Nashe Kino (“Our Movies”) channel
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One of the channel’s aims is to introduce its audiences to
both the glorious classics of the past and modern projects
of contemporary directors. To fulfil this we boast one of
the world’s biggest collections of Russian films, past and
present, with over 5,500 film titles, ranging from the 1920s
to the modern day.
In recent years “Our Movies” has been running a thematic
series of films from past decades, like “The Dramatization”,
”The Lives of Celebrities”, ”Wind-down”, “The Forgotten Past”,,
“Love, Russian Style”, “Golden Oldies in Black and White”,
“Case Number…”, ”Gun Man”, and many more.
We also find slots in our programs to celebrate the greatest
actors and directors and take special pride in broadcasting
Russian movies acclaimed as world-class masterpieces of all
times.
Television
Teleclub (“TV Club”) channel
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This unique channel “TV Club” was launched in 2003,
bringing an entirely new concept to the satellite television
market by running nothing but multi-programme series
produced in Russia, now the most popular genre among
Russian speaking audiences.
The channel’s library contains the latest serials from modern
Russian filmmakers and TV films of yesteryear, beginning in
the mid-1970s, when this genre emerged.
Television
Teleclub (“TV Club”) channel
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Indeed, the “TV Club” has earned its audience’s recognition
and loyalty by airing a staggering variety of quality
products.
For the viewers’ convenience, “Children’s World” and “TV
Club” share one frequency, with “Children’s World” coming
on the air in the morning through to midday and early
evening, to be followed closely by “TV Club”, which takes
over at 9 p.m. Moscow time (GMT+3)
Television
Detskiy Mir (“Children’s World”) channel
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“Children’s World” was the first Russian language channel to
be tailored specifically for children. It was added to RTVI’s
package in late 1998, and has since become the preferred
choice among entertainment programs watched by younger
Russian-speaking audiences around the world, who give it
one of the highest ratings.
The channel shows movies loved by several generations of
today’s adults, from the magic of fairy-tales from the great
innovators, Alexander Rou and Alexander Ptushko, who still
capture the young viewers’ imagination, to teary, tragically
truthful films from Dinara Asanova and Rolan Bykov.
The shortest possible roll-call of genre gurus, whose pictures
reappear again and again on the channel’s schedule, would
certainly include Alexander Mitta, Leonid Nechaev, Pavel
Arsenov, Vladimir Bychkov, Fedor Khitruk, Vyacheslav
Kotenochkin, and Yuri Norstein.
Television
Detskiy Mir (“Children’s World”) channel
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“Children’s World” is the pearl of our channel package. It
brings a great deal of joy to audiences of every age, even
though it is aimed at the younger generation.
The best among the Russian language cartoon films and
movies made in previous decades are the mainstay of this
channel, which airs for eight hours a day, starting in the early
morning hours.
“Children’s World” took first place in the Hot Bird Awards
in 2001 as best in children’s TV programming. It was also
nominated for that award in 2004.
Television
“RTVI-M” channel
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In 2005, the Russian national “Muz-TV” Channel was joined
by RTVI to start up a project named “RTVI-M”. Since then
“RTVI-M” has been included in the RTVI channel package
and beamed around the world enjoying enormous success
with viewers, only too happy to have a chance to watch
and listen to the latest music hits from Russia, from rock to
classics, for 24 hours a day.
The “RTVI-M” channel can be viewed online at the RTVI web
site at: http://tv.rtvi.ru.
The RTVI company is working on to promote its channels
to mobile services. The next video project we roll out will
be a package of “on demand” music video clips by Russian
musicians of different genres aimed at younger audiences.
Television
“RTVI-Info” channel
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“RTVI-Info” is the new project of our television company.
Though relatively young, it has already captured the
attention of Russian-speaking audiences across the world.
Newscasts every hour, socio-political and cultural programs
and talk shows are the core around which the channel
content is arranged.
Another feature of RTVI-Info channel is its ever-present
SuperShopTV advertising mega block, based conceptually on
the teleshopping principle of lengthy advertising programs
hosted by presenters with invited experts. As well as talking
about promoted goods, they encourage viewers to place
orders immediately for goods catching their eye on screen by
phoning the studio directly.
This way of product selling has proved highly effective on
television, and the advertisers gain immediate profits.
More importantly, this offers advertisers from different
countries the opportunity to advance their products in all
countries reached by “RTVI-Info”.
RTVI Online
RTVI Online
RTVI online
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Web broadcasting: http://tv.rtvi.com/
February 2005 marked the beginning of an online service
running parallel with television. The new service is available
24 hours, seven days a week, at http://tv.rtvi.com/.
2006 saw the development of further RTVI projects
through the Internet. At the latest count, our television
portal registers up to 30,000 visits a day.
Anyone with access to the Web, can watch online any of
RTVI’s four worldwide channels – “RTVI”, “Children’s World”,
“TV Club”, and “RTVI-M” – plus another one, “RTVI+” (with the
core channel content customized for our American audience).
For their convenience, viewers can choose from three stream
broadcast speeds, depending on the kind of hardware and
software they use.
A growing audience and varied thematic sections on our
web portal make for effective advertising and public relations
campaigns.
http://tv.rtvi.com/
RTVI Online
RTVI online
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IP TV projects
Recent years have seen large advances in digital
technologies and digital IT standards that have been
adopted in communication networks and television.
Telecommunications are steadily converging as far as
different services are concerned, largely on the basis of
the Internet Protocol (IP).
The RTVI network implements new technologies almost
as soon as they hit the market in its broadcasting services
and interactive facilities, in order to be in touch with its
viewers. We are always on the lookout for new ideas and
solutions to keep RTVI attuned to the requirements of
fast-paced media and telecommunications.
RTVI channels are now within easy reach with packages
from leading IP TV operators, such as FREE (France),
Telefonica O2 (Czech Republic), Playout247 (UK), Novis
(Portugal), to name but a few.
Our Audiences
Our Audiences
After 11 years of heady expansion of the RTVI project, we
are within sight of our cherished goal – delivering RTVI
programming to all countries that have a large proportion of
Russian speakers. Today, our main markets are: the U.S., the
CIS, Israel, the Baltic republics, Ukraine, Germany, Russia,
and Belarus. Overall, RTVI broadcasts its programming to
over 50 countries of the world.
Our channels are delivered via cable networks and DTH
(Direct to Home) systems to individual subscribers in
Switzerland, France, Germany, the United Kingdom, and
many other European countries, as well as Australia and
Canada.
Our Audiences
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10.000.000
6.371.538
5.000.000
1.904.319
50% Russia
15% Ukraine
13% Belarus
13% Baltic Republics
2% Germany
2% USA
2% CIS
3% Other Countries
In some estimates, our potential audience is over 45 million
Russian speakers who live outside Russia, with some 25
million remaining in the former Soviet republics, and another
20 million across the globe.
1.692.636
1.622.723
1.000.000
300.000
242.687
225.666
276.585
500.000
100.000
Russia
Ukraine
Belarus
The total number of our viewers, including those in Russia
itself, has now topped 12 million.
BalticRepublics
USA
Germany
CIS
Other Countries
This is certainly a big head start to continue building on the
loyalties of regular Internet and cell-phone users, mostly
among the younger generation and professionals.
Our Audiences
RTVI in 3G cell-phones
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Developing video services for mobile devices – cellphones,
computers, and communicators – is a priority for the RTVI
television company.
There are several motivations behind its drive, the principal
one being that the RTVI project delivers a self-contained
information product, including the latest news, daily and
weekly reviews of political and economic developments,
in fact just what a modern person finds interesting and
important.
Producing newscasts in video formats for cell-phones of
second and third generations was, then, a logical step that
lifts RTVI services to a new level of technology.
Advertising on the channels
Advertising on the channels
Television advertising on satellite channels is a growing
field in today’s advertising market development. Slotting
TV advertising into niche channel brings the advertisers’
message to the biggest slice of the desired segment of a
country’s population. Indeed, RTVI is in high demand among
television advertisers.
Moderate prices and an individualised approach to every
advertiser makes for highly efficient advertising campaigns
on RTVI. The company’s studios in London, New York, TelAviv, and Berlin produce superior commercials for our clients.
We cover all aspects in the advertising arena from short
montages to longer commercials featuring professional
actors and computer graphics.
The RTVI studios are fully equipped to translate and
customise their advertisers’ commercials, with millions of
people in more than 50 countries watching commercials
carried on RTVI channels.
The RTVI channels are included in the packages of leading
cable TV operators in Russia, the CIS, the Baltic republics,
Germany, Israel, Ukraine, the U.S., and Western and Eastern
Europe.
Advertising on RTVI channels helps project a company’s
image to Russian language audiences both in former Soviet
Union countries and in Europe as it expands on both the
domestic and foreign markets, with a global reach in sight.
Advertising your products on RTVI is a shrewd investment!
Advertising on the channels
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Information on RTVI channel distribution and advertising
terms is available at the following telephone numbers and
addresses:
Advertising on the Channels
Contact Information
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Europe, the Baltic countries, Ukraine, Australia, Israel, the Middle East, and North Africa:
The U.S. and Canada:
Inter TV Ltd (United Kingdom)
17 Whitcomb Street
London WC2H 7HA
Tel: +44 (0) 207 389 82 00
Fax: +44 (0) 207 389 82 19
E-mail: [email protected]
[email protected]
Media Most Ltd (Israel)
48 Menakhem Begin St.
Tel-Aviv 66184
Tel: +972 368 90200
Fax: +972 368 75105
E-mail: [email protected]
Overseas Media Inc. (USA)
304 Hudson Street
New York, NY 10013
Tel: +1 646 292 0200
+1 877 847 6688 (Subscription)
+1 877 735 5262 (Advertising)
Russia, Belarus, and other CIS countries:
Please contact our Call Centre about individual subscription terms
at:
Tel: +49 (0) 3030 83 190
Fax: +49 (0) 3030 83 19 77
E-mail: [email protected]
Web: www.rtvi.ru http://tv.rtvi.ru
RTVD (Germany)
12, Alt-Lietzow St.
Berlin 10587
Tel: + 49 (0) 307 87 05155
Fax: + 49 (0) 307 87 05156
E-mail: [email protected]
Mediamart Ltd (Russia)
Tel: +7 (495) 969 2384
+7 (495) 969 2365
Fax: +7(495) 969 2312
E-mail: [email protected]
Web: www.mediamart.ru
Call Centre operators speak Russian, English, and German.