Press Kit Performers

PORTUGUESE TEAM
Portugal
CARLOS GAGO Carlos opened his first salon in Coimbra at 21, and
became a L’Oréal Professionnel ID Artist in 2003. In 2010 he took part
in the H3 project with 5 other International hairdressers. In 2014 he
celebrated 30 years of his salon. Carlos also works with theater, opera and film
companies and he created new visuals for music artists. Carlos has worked on
the launches of Tec Ni Art in shows, training, TVI CMTV, and with fashion bloggers
and consumer press.
ARNAULD JAMBART Arnauld trained in Lille from 1985 for three years,
was soon promoted to Artistic Director and began working backstage
at fashion shows. In 1998 he moved to Paris and became the training
Director after two years. In 2009 Arnaud opened his salon Nuance Fr
in Guimarães and in 2012 became a L’Oréal Professionnel ID Artist.
SONIA SILVA Sonia completed a BA in Business Administration &
followed with studies in Leadership & Team Management and a
Marketing Degree at ISCAP. In 2010 she switched careers and became
a hairstylist following intenstive training. Since 1998 she has worked at
Model Academy & Salon in Gondamar and in 2010 she became a
L’Oréal Professionnel ID Artist & has worked backstage on fashion shows.
CARLOS QUEIRAS Carlos started hairdressing in 1987 and loves it.
He is Managing partner and Creative Director for Teu Estilo Concept in Oporto.
He was winner of the Curl Designer for Kérastase in 2007 and has been working
as a L’Oréal Professionnel ID artist since 2008. Carlos also works backstage at
fashion events and on visual production for the magazine Online Trends, and he
regularly trains other hairdressers.
RITA AZEVEDO Rita has been hairdressing for eighteen years and is the Managing
Partner & Creative Director of Matriz C&E by Rita Azevedo, and she has been a
L’Oréal Professionnel ID Artist since 2008.
She presents workshops and training sessions on image consulting and also
works backstage at fashion shows.
CLAUDIO MORGADO PACHECO Claudio is owner and Creative Director
of Chiado Studio in Lisbon. An experienced hairdresser, he has done extensive
training in cutting, colour and styling. From 2012 to 2014 he was Top Stylist and
Technical Director for Toni&Guy in Lisbon. He then worked as a hairstylist for
GriffeHairstyle in Lisbon before opening his own salon in 2016. Claudio has taken
part in many photo-shoots & in 2015 he became a L’Oréal Professionnel ID Artist.
LIVE on stage: Masterclass Monday at 18:45
Connect with the latest trends
USA TEAM
United States of America
Jennifer MacDougall, originally from Canada, now lives in NYC. She has worked
at New York Fashion Week and most recently has worked with Gucci, Vogue,
Cosmo, Vanity Fair, Elle Canada, Home Living, Weight Watchers, Chatelaine,
Flair and Marie Claire magazines. Her work has been on TV shows, such as:
Project Runway, Fashion Police, Joan Knows Best, and The Real Housewives of
New York & Miami. Jennifer won North America’s Hair Colorist of the Year award
(NAHA) two years, consecutively; and was awarded Canadian Master Hairstylist
of the Year.
Jo Blackwell-Preston is a world-renowned colorist and educator, and the
owner of DOP DOP Salon. She travels extensively as a Color Council member
for L’Oréal Professionnel. She is a mentor and coach for the LP salon network,
and her development program Talking R.I.S.K.S is one of the most requested.
Jo is on the Board of Directors for Intercoiffure North America. She has received
the Chevalier Award, Personality of the Year from Intercoiffure North America,
Educator of the Year from the International Haircolor Exchange and an Emmy
Award for her collaboration with Sesame Street.
Heath Grout is a Cutting Council member with L’Oréal Professionnel U.S.
The expression of a brand message through imagery is where Heath’s passion
lies. Heath’s photography has been featured in more than 40 hair publications
and fashion magazines. He has also worked backstage at Fashion Weeks for
nearly 2 decades. Students find Heath inspiring for his extensive technical
knowledge and effortless style of teaching. He has been the keynote speaker
at seminars and industry events all over the world.
LIVE on stage: Mastershow Monday at 19:20
Create the celebrity looks
BERTRAM K
Austria
“Everyone’s hair tells a story. It is my job to craft and shape this story into
something wonderful, something triumphant”
For Bertram K cutting hair is vocation and passion. Clients feel positive and
trustful the moment he picks up his scissors. For the Viennese hairdresser
personal relationships are the key to success, and knowing a person is the
foundation of each individual cut. For Bertram K, developing the perfect
shape comes from within. By intuition, he transforms his visions into reality.
He finds inspiration in paintings, films, music videos and travel.
“Beauty always comes first, hair should be seductive and inviting to be caressed”.
Bertram doesn’t commit himself to particular trends. Hair is vivid, it grows
and changes. Being constantly on the move is also one of his most important
experiences from his time as a stylist in London where he moved to in 1995.
He worked his way up to art director with Toni&Guy within two years, styling
celebrities such as Donna Karan, Jamie Lee Curtis and Kim Wilde. He has
worked backstage at fashion shows for Dior, Helmut Lang, Issey Miyake,
Balenciaga and Copperwheat Blundell, styling supermodels such as Nadja
Auermann, Kate Moss, Alec Wek and others.
His philosophy which he conveyed to young hairdressers in London is also the
basis for his own business which he established when he returned to Austria in 2003.
“Minimum effort, maximum effect: It’s the haircut which is the supreme discipline”
The haircut is Bertram K’s means of expressing his philosophy and his ideas are
brought to life during his stage performances. Bertram works Internationally
for L’Oréal Professionnel and also at his Academy in Vienna, where he teaches
hairdressers his ‘Bertram-K-Method’ which stands for using positive energy to
cut hair in an uncomplicated and efficient manner.
LIVE on stage:
Masterclass Tuesday & Wednesday morning
Revisited timeless cuts
JACK HOWARD
United Kingdom
International hair colourist, Balayage expert and educator Jack Howard is the
International Colour Director at Paul Edmonds in London.
Balayage is a French word meaning to sweep or to paint. It allows for a
sun-kissed natural looking hair colour similar to what nature gives us as children
with softer, less noticeable regrowth lines - the principal idea being less is more
when creating soft, natural looks.
Jack has worked his colour magic on the likes of Poppy and Chloe Delevingne,
Donna Air, Kelly Brook, Ola Rudnicka (who wore his iridescent white blonde
on the catwalks of NYFW for Jason Wu, Diane Von Furstenberg, Tommy
Hilfiger, Edun, Proenza Schouler, Narcisco Rodriguez and Prabal Gurung),
Chloe Hayward, Ana Beatriz Barros and Britney Spears and comes highly
recommended by the likes of Vogue. His career has led him from London to
Washington DC, New York to LA, San Francisco and Paris to become one of the
top hair colourists and a Senior Portfolio Artist for L’Oreal Professionnel North
America.
His clients include many well-known personalities from the national news,
world of politics and fashion. His work has been featured in British Vogue,
Turkish Vogue, Modern Salon, Red Online and Glam UK to name just a few as
well as being a regular contributor to MTV Style UK.
As a member of L’Oréal Professionnel Portfolio Jack has taught Balayage
across the United States and has now brought that expertise and talent to the UK.
LIVE on stage:
Masterclass Tuesday & Wednesday morning
On trend colour techniques
GAVIN HOARE
United Kingdom
“CREATING THE ULTIMATE CLIENT EXPERIENCE”
Tap into Gavin’s unrivalled passion and experience for the industry in today’s
market to deliver outstanding and consistent customer service every time.
Draw from a unique wealth of knowledge and his belief in growing a culture of
care from within to look at the Seven Steps of Excellence that will guide your
client through a perfect salon visit.
As a salon manager of Richard Ward Hair & Metrospa, Gavin is the flag bearer for
the brand that has led the way in not only offering technical excellence but also
a culture of consistency for the ultimate customer service experience within its
Chelsea-based super salon.
KEY LEARNINGS:
Understanding today’s clients
Understanding the role your team plays in customer service
Set your business apart from your competitor
How to implement change within your salon
“The course content was fantastic. A real eyeopener on how super salons
should operate and the ethos behind building client loyalty and giving them the
ultimate client journey”. Joe Hemmings, Bloggs Hair Design, Bristol UK
STUDENT PROFILE
Salon owners
Business Managers
Business decision-makers
LIVE on stage:
Masterclass Tuesday & Wednesday morning
Client Emotion
FRANC BRAUN
Germany
Franc Braun, named ‘entrepreneur of the year’, is ‘salon of the year’, winner of
the Global Hair & Fashion Media Award, with 5 stars awarded by the hairdresser
classification in Germany, Franc Braun represents successful development for
25 years and is continuously forward-looking. His team have won the L’Oréal
Colour Trophy in Germany several times.
Profound knowledge of the salon business will be shared in an open and
comprehensible way. Authentic, based on his own extensive experience
-including failures and with high regard to reality and practice.
The company braun der friseur in Kaarst near Dusseldorf is different, unique
& versatile with a team of more than 40 employees in a single shop with
extensive service and beauty treatments.
His management seminars include current social developments. He provides
training for corporate management, staff leadership, salon marketing and
image building.
LIVE on stage: optional class Tuesday at 14:00
Team management
DESSANGE
France
A pioneer in each of its business lines, DESSANGE is the leader on the
international upscale hairstyling market. Its positioning extends beyond
hair-care and covers beauty in the broad sense.
DESSANGE offers total beauty services through the development of beauty
care and treatments, beauty institutes, product lines for the hair, face and
body, make-up and accessories. The product offer reflects the brand’s identity,
innovation and expertise.
DESSANGE salons are large areas dedicated to beauty that are located in town
centers, and are often associated with beauty institutes or spas. They offer
luxury custom services for sophisticated women. The only network of its
size in the upscale segment, the brand has been a precursor over the past
several years with the concept of total beauty. It offers a comprehensive range
of services and related products, all in the same space.
A real luxury brand, DESSANGE puts creation at the core of its business, which
has allowed it to earn an innovative image and an unequalled reputation
in France and around the world.
http://hairacademy.dessange.com/
LIVE on stage: Masterclass Tuesday at 18:00
Dare to go blonde
CHRIS PERKS
United Kingdom
BE SEEN, BE FOUND and BE CHOSEN
Digital media is an important part of your salon marketing strategy. Learn how to
incorporate a wide variety of digital channels and tools into your approach, this
course will cover everything you need to know to get your salon seen, found and
chosen online. You will leave with actionable tips on how to drive footfall to your
salon, how to increase frequency of visit, how to ensure your customers stay
loyal. Be confident in digital and take your salon to the next level
KEY LEARNINGS:
How to plan an integrated digital media campaign
How to make the most of social media
How to get the most from search engines
How to optimise your website
How to create and manage an email database
Content will cover both basic and advanced topics
“This was an excellent introduction into the online world for our salon. I’ve
learnt some fantastic ways to advertise online and keep up to date with social
media that I wouldn’t have known to do before this course” Holly Bryant, SHEAR
SUCCESS, Southend-on-Sea, UK
LIVE on stage: Presentation Tuesday at 18:40
My digital signature
+ optional class Tuesday at 14:00
CHAHONG
Korea
Chahong has 3 salons and an Academy with 90 employees and a 16
member Artistic team. She specialises in Consumer Styling and creates two
photographic collections per year (Spring Summer and Autumn Winter) in line
with fashion trends. Her team are very experienced in Colour, Cut, Styling and
Texture and in 2013 they won the L’Oréal Colour Trophy.
Chahong has created specific Salon Management Seminars on the Best
Kept Secrets of Communication and Customer Awareness and The Keys to
becoming a successful salon manager.
Chahong is a celebrity herself in Korea and regularly featured in the media and
works with celebrities. She has published two books for consumers on Total
Look (in Korea and China) and she works backstage regularly at Seoul Fashion
Week. She also features regularly on “My Little Television” showing self-style hair
She is also a Professor of Seoul Comprehensive Art School and Seoul National
University, lecturing in more than 20 Universities.
LIVE on stage: Show Tuesday at 19:45
Catwalk style
HARUMI IWAKAMI
Japan
Harumi Iwakami has been working as a professional colourist for twenty two
years. She is based at Kakimoto Arms in Tokyo and speaks both Japanese and
English. She won the JHCA Japan Hair Colour Association champion in 1995.
Harumi also travelled to the UK and worked for two years at Daniel Galvin,
London, a renowned colour salon (2010 - 2012).
As a top colourist in Japan, Harumi has a number of celebrity clients including
Rinka, Jessica Michibata, Karen Michibata and Satoko Koizumi. Harumi has
developed many technical techniques for hair colour she shares in her seminars,
including Personal Colour (hair colour that complements your skin tone) and
Easy Foil Techniques for a quick change.
LIVE on stage:
Masterclass Wednesday at 18:00
Personalise your colour
MATTHEW COLLINS
CRYSTAL BROWN
Canada
&
Matthew Collins, is a Canadian-born hairstylist. His exemplary career has
spanned more than 12 years and has made him one of the most skilled stylists
and colour technicians in the industry. As a L’Oréal Professionnel Ambassador,
Matthew travels across Canada and Internationally to teach and present.
Matthew’s dedication to the art of hairstyling led him to be awarded L’Oréal
Professionnel Canadian Runway Stylist of the Year. His work has been featured
in many online and print publications locally as well as around the world.
Matthew has a long list of celebrity clients including many internationally-known
musicians as well as actresses. His advice and tips are frequently featured
fashion & salon magazines and he has also worked at shows during Paris
and Toronto Fashion Weeks. Most recently, Matthew is the featured hairstylist
on the expert panel of E! Network’s Celebrity Style Story, and the official
Hair Expert on CTV’s flag-ship show “The Social” featuring easy DIY hairstyles.
Most importantly, Matthew is the proud co-owner of Brennen Demelo Studios
in the heart of downtown Toronto, and now has opened a second location in his
hometown in north of Toronto.
Known as the “high priestess of the redheads”, Crystal Brown has immersed
herself in the art and science of hair colour for nearly two decades. As a Technical
Director at Ricci Hair Co Salons & Academy in Edmonton, Alberta, and as a
L’Oréal Professionnel colour ambassador, Crystal trains hairdressers to master
hair colour knowledge and technique, while also satisfying their creative spirit.
Crystal shows hairdressers how to create an identity as a hair colour specialist,
and how this identity will inevitably lead them to an incredibly loyal, lucrative
clientele. Crystal has also helped to fill the awards shelves at Ricci Hair Co. with
wins from the Contessa Awards and L’Oréal Colour Trophy.
LIVE on stage:
Masterclass Wednesday at 18:30
Hair colour is the new make-up
BROOKS&BROOKS
United Kingdom
SALLY BROOKS: Three-times winner of London Hairdresser of the Year, and
winner of Best Salon Team at the 2008 Creative Head Most Wanted Awards,
Sally Brooks is renowned for her creative vision and flair for translating high
fashion trends into workable haircuts.
Following a successful career as ‘International Artistic Director at Trevor Sorbie,
Sally opened her own salon along with business partner, Jamie Brooks, in
December 2001. Since embarking on their salon venture, Sally has been
nominated for an array of awards and is regularly featured as a hair and makeover
expert on numerous lifestyle TV programmes (GMTV, Faking It (CH4), The Salon
(CH4), Would Like to Meet (BBC2), as well as creating hair for top magazines Elle,
Brazilian Vogue, Noise Magazine, LAB, Cosmopolitan and You Magazine. Along
with Jamie Brooks and their artistic team, she also travels the world extensively
teaching seminars and putting on hair shows, education being integral to the
Brooks+Brooks’ philosophy.
Jamie Brooks is renowned as a platform artist, session stylist to the stars and
an award winning hair designer. Following training in Sydney Australia and a
successful career as a Senior Artistic Member at Trevor Sorbie, Jamie launched
Brooks & Brooks with Sally. Since embarking on their first salon venture, Jamie
has been nominated for a host of awards and has won London Hairdresser of
the Year, two years in succession and also won Creative HEAD Most Wanted
Platform Artist award. Jamie has worked for cutting edge fashion shows and his
ability to translate catwalk looks to suit the everyday client make him a firm favourite with clients and the press alike.
LIVE on stage: Show Wednesday at 19:25
Discover a passion for fashion