magazine - Daily Press

november / december 2012
victorville chamber of commerce
insight
magazine
CENTERFOLD
Getting the Best
ROI from your
Chamber Membership
victorville
magazine
RESERVE YOUR SPACE TODAY!
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Advertising in the Victorville INSIGHT Magazine is a great
and affordable way to market your business or service.
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[email protected]
Please remember to use Chamber members when you do business.
insight
CHAIRMAN’S MESSAGE
Finding Value in the Chamber
Amidst the Generational Gaps
magazine
Executive Committee 2012-2013
David Greiner
Chairman of the Board
Greiner Buick GMC
Susan Drake
VP Membership Services
Daily Press
Margaret R. Peterson, Ph.D.
VP Business Services
Desert Valley Hospital/Medical Group
Anita Tuckerman
VP Special Events
Stirling Development
Bobby Tarango
VP Financial Services
Chicago Title
Caroll Yule
VP Economic Enhancement
Shear Realty, Victorville
Robert Lovingood
Past Chairman of the Board
ICR Staffing Services Inc.
Board of Directors 2012-13
Pat Caldwell, Ph.D. Management Consultant
Chris Espinoza Outback Steakhouse
Reuel Herron
Desert Community Bank
Derek King
Excelsior Charter Schools
Bobbi Meikel
TXI Riverside Cement
Vici Nagel
Academy for
Grassroots Organizations
Mike Nutter
ISU Insurance Services/
ARMAC Agency
Steve Orr High Desert Primary Care
Doug Robertson City of Victorville
Ex Officio Liaison
Sharon Rodgriguez Southwest Gas
Kaye Walraven
Abengoa Solar Inc.
Staff
Michele Spears
President/CEO
Lisa De La Cruz
Business Development Manager
DeAnna Gorgei-Martindale
Special Events Manager
Starlene Seargeant Communications Manager
Published by the Victorville Chamber of
Commerce, 14174 Green Tree Blvd., Victorville,
CA 92395; P.O. Box 997, Victorville, CA 92393.
Tel: (760) 245-6506Fax: (760) 245-6505
E-Mail: [email protected]
T
his year at retreat an executive of the California
Chamber spoke to the Board of Directors
about the challenges all chambers across the
United States are experiencing when it comes to
establishing value among younger professionals. The
issue, which has been written about at length by the
academic community, is most easily understood as a
change of focus from duty to self. Without judging
this paradigm shift, or agonizing over the numerous
exceptions that certainly exist, many new participants
to the business scene increasingly prioritize instant
gratification and personal happiness.
A portion of Generation X (born between 1965-1983)
and more noticeably Generation Y (born between
1984-2002) seem to engage in a personal cost benefit analysis where only
their value judgments are of relevance before committing their time or
talents. Obligation, recognition and guilt, which largely depend on the
judgment of others, has been replaced with personal happiness and self
fulfillment as a standard.
In summary, this means the onus has been shifted from the individual
yearning to be accepted by the organization to the organization yearning to be
deemed valuable by the individual. Here at the Chamber we acknowledge we
must change with the times. Over the past two months we took an inventory
of the plethora of value added services and opportunities we provide for our
members. The unfortunate part about many of these items is that a number of
our members aren’t even aware of their existences. As a result, the Victorville
Chamber has formed a Communication Task Force to better communicate all
of the extremely valuable undertakings the Victorville Chamber performs on
behalf of its members. Further, in the future months our Members will see
how responsive and dynamic the Victorville Chamber is when it comes to
serving them.
David J. Greiner
Chairman of the Board
For advertising call Susan Brodeur at
PrintDirect (760) 951-6216. Printed by
PrintDirect, A Division of the Daily Press.
Visit us online at vvchamber.com
Site created and hosted by Axiom Media
MANUSCRIPTS: The editor welcomes articles for possible
publication. The Victorville Chamber of Commerce assumes no
responsibility for the care or return of any manuscripts. Articles are
subject to editing and are included on an “as space permits” basis.
DEADLINE: Material and photos for inclusion in Insight Magazine
must be received by the first of the month previous to the month
of publication and may be e-mailed, faxed or mailed. For questions
regarding news ­articles or press releases, contact (760) 245-6506, or
[email protected].
DISCLAIMER: All reasonable efforts have been made to ensure
the accuracy of the information contained in Insight Magazine.
The Victorville Chamber of Commerce accepts no responsibility
for damages arising directly or as a consequence of the use or
publication of inaccurate information. The opinions expressed by
contributors are their own, and are not necessarily shared by Insight
Magazine, its staff, the Victorville Chamber or advertisers. Editorial
content is intended as general information, and not as specific
legal or financial advice; for such, readers are advised to consult
professionals in the appropriate field. The Victorville Chamber
of Commerce assumes no liability resulting from advertising
contained in this publication.
Ribbon Cutting
DaVita Mojave Sage
October 9
CHAMBER UPDATE
International Discovery Program
Booking Trip of a Lifetime to China
New Leadership Class Forming,
Looking for Future Leaders
T
A
he Victorville Chamber of Commerce announced it is
offering an all-inclusive trip to China and invites the
community to join them on this incredible adventure.
Beijing, Shanghai, Hangzhou and Suzhou are some of the cities
the Chamber guests will visit.
Your nine-day, sevennight China trip begins
April 3 through 11,
2013 at a cost of $2,199
per person. It includes
4 and 5 Star hotel
accommodations, three
meals daily, deluxe
bus tours, English
speaking tour guides
and admission tickets to
tourist spots.
In addition to
sightseeing at
such famed tourist
destinations as the Great Wall of China, the Forbidden City, the
Temple of Heaven and Lingyin Temple, participants can also
book an optional tour to visit the famed Terra-Cotta Warriors at
the Tomb of the First Emperor of Qin Dynasty. It’s a vacation of a
lifetime, you don’t want to miss out.
s an ongoing commitment to business enhancement, the
Victorville Chamber of Commerce will be starting its 2013
Leadership Victor Valley this January.
The Leadership program is a series of 10 classes taken over 6
months to enhance the leadership qualities of it’s participants
by involving them in various aspects of community programs,
engaging with local elected officials and discussions of local
issues. Community leaders design each session to present
differing perspectives on each subject, from water management
to diversity. Leadership Victor Valley is designed to inform,
motivate and challenge the participants.
“Leadership Victor Valley gave me an up close view of the High
Desert’s challenges and opportunities, as well as how the various
community leaders are responding to them.”
Amy Huxell Stanton, ICR Staffing Services, Inc.
ICR Helps Chamber
O
For more information about the Victorville Chamber of
Commerce’s China 2013 trip, contact Lisa De La Cruz
at (760) 245-6506.
ur team at the Chamber would like to express sincere
thanks to Robert Lovingood, owner of ICR Staffing Services
Inc., for his generosity and thoughtfulness in providing
the Chamber with an excellent temporary assistant, Lydia. For the
past six months we have enjoyed working weekly with Lydia, as
she helps us with everything from coordinating the distribution of
our newsletters to updating our community calendar and tourism
and relocation resources. Her hard work has enabled us to keep
things running smoothly.
As the Holidays Approach, Commit to
WalMart Gives Grant To Chamber
W
I
t’s important to support our community during these
challenging times. As the holidays approach think about
buying local, either brick and mortar or online. One way to
shop online is by utilizing the Chamber’s website for specials
and coupons that members are promoting. You can search for
coupons to see great deals from local businesses. Buying local
was never so easy. Guests can simply visit www.vvchamber.com,
hit the membership tab and click on “Member Coupons” to see
what’s being advertised. If you yourself are a business, create
your own coupon on our website. Just log into your account
on www.vvchamber.com and you can create coupons for your
business. Give your coupon a title and description; even add an
expiration date or a picture! This is a great way to get some added
recognition for your business. Remember that all the sales from
local merchants come back to benefit our area in the funds for
public safety programs.
4
insight magazine victorville chamber of commerce
ith the recent opening of the new Victorville Walmart,
the Victorville Chamber was bestowed with a grant as
part of Walmart’s emphasis on community involvement.
With this grant, the Victorville Chamber will be launching a pilot
program, Victor Valley Youth Leadership, specifically designed
to develop and promote the community leadership potential of
students living or attending schools in Victorville. This program
is designed to bring together local youth to learn, discuss, and
explore leadership in unique and innovative ways.
Students learn from business executives and community
leaders about the types of leadership skills necessary to thrive
within their community, decision-making skills, and a broader
understanding of the role economic development plays in
creating a healthy community. Sessions may include business,
health, public safety, media and public relations, education,
and government. CHAMBER UPDATE
This Year’s Roadrunner Classic
Was a Perfect Score!
W
ith beautiful weather and green greens, the
Chamber’s 35th Annual Roadrunner Golf Classic
had golfers lined up for their 8:30 shotgun start this
October. As the longest running golf tournament in the
High Desert spots fill quickly and we had 120 golfers
raring to try their hand at the longest drive and hole-inone contests. The Greiner Buick GMC won first place;
second place went to the team from Chicago Title. LAMAR
Advertising Team rounded it out in third place. Most
Honest Team Award was LifeCare Solutions whose honesty
landed them in last place. We truly appreciate the Green
Tree Golf Course for grooming and manicuring the course
in preparation of our tournament and the Fireside Grill for
use of the banquet facilities and complimentary beverages
during our awards ceremony. Thanks to all the sponsors,
volunteers and contributors that made it a great day on the
course and a tremendous success.
Special thanks to:
Course sponsors
Business Sponsors
Apple Valley Communications
Apple Valley Transfer & Storage
Century 21 Fairway Realty
Chicago Title
Committee to Elect Dr. Gabriel Stine
Desert Valley Medical Group
Greiner Buick GMC
High Desert Primary Care
Jim Cox for Council 2012
Lamar Advertising
Law Offices of Ripley & Associates
LifeCare Solutions
Mitsubishi Cement Corporation
Pacific Western Communications
San Joaquin Valley College
Southern California Logistics Airport
Shawco Insurance Agency
Stirling Development
TXI Riverside Cement
Ticket Sponsors
C-Me Promotions & Embroidery
Signify Designs
Putting Contest Sponsor
ICR Staffing Services, Inc.
Beverage & Snack Cart Sponsors
Alaska USA Business & Commercial Services
Desert Community Bank
Shear Realty - Victorville
Southwest Gas Corporation
Victorville Disposal/Burrtec Waste
Breakfast, Lunch & Appetizer Sponsors
Reflections Catering
Outback Steakhouse
Chili’s Grill & Bar
Special Contest Sponsors
Victorville Motors
Signify Designs
Green Sponsors
Alliance Desert Physicians
Citizens Business Bank
Excelsior Charter Schools
Investment Bankers Network
Little Caesar’s Pizza
Mojave Copy & Printing
Sonic Systems
1st place – Greiner Buick GMC Team
Sam Mangintera
Mark Wright
Ricky Montanez
Matt Zwarkowski
2nd place – Chicago Title Team
Keith Gulla
Mike Arias
Bobby Tarango
Stan Ware
3rd place – LAMAR Advertising Team
George Passantino
C. Todd Porter
Donovan Collier
Steve Knight
Ballot Measures 2012
Following are brief summaries of the measures that will appear on the November ballot. The Victorville Chamber and CalChamber
encourages employers to share this information with their employees. Businesses are within their rights to do so just remember: NO
PAYCHECK STUFFERS, no coercion, no rewarding or punishing employees (or threatening to do so) for their political activities or
beliefs. For more guidelines on political communications to employees, visit www.calchamber.com/ guidelines.
Victorville Chamber Legislative Policy Statement: “ The Chamber shall review and take a position on legislative issues which have significant fiscal
impact on a material number of its membership. The Chamber shall not review and take a position on legislative issues which are primarily or
solely of a social or non-fiscal nature”. (Adopted – July, 1998)
Proposition 30
Temporary Taxes to Fund Education. Guaranteed Local Public
Safety Funding. Initiative Constitutional Amendment.
Increases taxes on earnings over $250,000 for seven years and sales taxes by ¼ cent for four
years, to fund schools. Allocates temporary tax revenues 89% to K–12 schools and 11% to community colleges. Bars use of funds for administrative costs, but provides local school governing
boards discretion to decide, in open meetings and subject to annual audit, how funds are to be
spent. Guarantees public safety realignment funding.
Proposition 31
no position
no position
support
support
no position
no position
no position
no position
no position
Political Contributions by Payroll Deduction. Contributions to
Candidates. Initiative Statute.
Prohibits unions from using payroll deducted funds for political purposes. Applies same use
prohibition to payroll deductions, if any, by corporations or government contractors. Permits
voluntary employee contributions to employersponsored committee or union if authorized
yearly in writing. Prohibits unions and corporations from contributing to candidates and their
committees. Other political expenditures remain unrestricted, including corporate expenditures
from available resources not limited by payroll deduction prohibition. Prohibits government
contractor contributions to elected officers or their committees.
Proposition 33
oppose
State Budget. State and Local Government. Initiative Constitutional Amendment and Statute.
Establishes two-year state budget. Prohibits Legislature from creating expenditures of more than
$25 million unless offsetting revenues or spending cuts are identified. Permits Governor to cut
budget unilaterally during declared fiscal emergencies if Legislature fails to act. Requires performance reviews of all state programs; performance goals in state and local budgets; and publication of bills at least three days before legislative vote. Allows local governments to alter how
laws governing state-funded programs apply, unless Legislature or state agency vetoes change
within 60 days.
Proposition 32
Victorville Chamber CalChamber
position
position
Prohibits the State from Taking Funds Used for Transportation
or Local Government Projects and Services.
Prohibits the State from shifting, taking, borrowing, or restricting the use of tax revenues dedicated by law to fund local government services, community redevelopment projects, or transportation projects and services. Prohibits the State from delaying the distribution of tax revenues for
these purposes even when the Governor deems it necessary due to a severe state fiscal hardship.
Proposition 34
Death Penalty. Initiative Statute.
Repeals death penalty and replaces it with life imprisonment without possibility of parole. Applies retroactively to existing death sentences. States that persons found guilty of murder must
work while in prison. Directs $100 million to law enforcement agencies for investigating homicides and rape cases.
6
insight magazine victorville chamber of commerce
Ballot Measures 2012
Victorville Chamber
position
Proposition 35
Human Trafficking. Penalties. Initiative Statute.
Increases prison sentences and fines for human trafficking convictions. Requires convicted human traffickers to register as sex offenders. Requires registered sex offenders to disclose Internet
activities and identities they use in online activities. Requires human trafficking training for
police officers.
Proposition 36
Tax to Fund Education and Early Childhood Programs.
Initiative Statute.
Increases personal income tax rates on annual earnings over $7,316 using sliding scale from
0.4% for lowest individual earners to 2.2% for individuals earning more than $2.5 million, for
12 years. For first four years, allocates 60% to K–12 schools, 30% to repay state debt and 10%
to early childhood programs; then 85% to K–12 and 15% to early childhood programs. Prohibits
state from directing new funds.
Proposition 39
Tax Treatment for Multistate Businesses. Clean Energy and
Energy Efficiency Funding. Initiative Statute
Requires multistate businesses to calculate their California income tax liability based on the percentage of their sales in California. Repeals existing law giving multistate businesses an option to
choose a tax liability formula that provides favorable tax treatment for businesses with property
and payroll outside California. Dedicates $550 million annually for five years from anticipated
revenue increase to fund clean energy/energy efficiency projects.
Proposition 40
no position
no position
oppose
oppose
oppose
oppose
oppose
oppose
support
support
Genetically Engineered Foods. Labeling. Initiative Statute.
Requires labeling on raw or processed food sold to consumers if made from plants or animals
with genetic material changed in specified ways. Prohibits labeling or advertising such food or
processed food as “natural.” Exemptions include foods that are certified organic; unintentionally
produced with genetically engineered materials; made from animals fed or injected with genetically engineered materials but not genetically engineered themselves; administered for treatment
of medical conditions; sold for immediate consumption such as at a restaurant; or alcoholic
beverages.
Proposition 38
no position
Three Strikes Law. Repeat Felony Offenders. Penalties. Initiative Statute.
Revises law to impose life sentence only when new felony conviction is serious or violent.
Authorizes resentencing for offenders currently serving life terms if third strike conviction was
not serious or violent and judge determines sentence does not pose unreasonable risk to public
safety. Maintains life sentence penalty for nonserious, nonviolent third strike if prior convictions
were for rape, murder or child molestation.
Proposition 37
no position
CalChamber
position
Redistricting. State Senate Districts. Referendum.
A “Yes” vote approves, and a “No” vote rejects, new state Senate districts drawn by the Citizens
Redistricting Commission. If the new districts are rejected, the state Senate district boundary lines
will be adjusted by officials supervised by the California Supreme Court. State Senate districts are
revised every 10 years following the federal census.
7
insight magazine victorville chamber of commerce
Perception is EVERYTHING or
The Real Value of Joining a Chamber
R
eturn On Investment. Whether you’re running a small business or
a large corporation, you measure
every penny you pay out against
what you gain or bring in. A national study reveals
that membership in a local chamber of commerce
can be a great investment. It significantly boosts a
business’s image among consumers as well as among
other businesses. In a survey of 2000 U.S. adults,
The Schapiro Group found positive perceptions of
chamber members in a number of areas, including
overall favor, consumer awareness and reputation,
and likelihood of future patronage.
The study showed that when respondents were told
that a particular small business was a member of its
local chamber, they were 44% more likely to rate it
favorably than study respondents who were not told
of the chamber affiliation. Respondents were also 63 %
more likely to want to purchase goods or services from
a small business that is a chamber member.
“We discovered that informing someone about a
company’s chamber membership opens the door to
substantial increases in positive perceptions of that
business,” said Alex Trouteaud, Ph.D., senior strategist
for The Schapiro Group. “There clearly is a feeling by our
respondents that chamber membership is synonymous
with quality and desirability,” he said.
8
insight magazine victorville chamber of commerce
A small business should not only join the local
chamber of commerce and participate, but also make
sure consumers and other businesses are
aware of that chamber affiliation.
“There clearly is a feeling by our respondents that chamber
membership is synonymous with quality and desirability.”
Alex Trouteaud, Ph.D.
A chamber provides a broad membership base which
is great for diversifying your networking contacts and
it creates even more visibility in the community. It
costs to join the chamber, but it’s far less expensive
than traditional advertising can be, especially for new
businesses. The networking it provides is free, whether
through mixers, monthly meetings, business expos or
workshops.
J. Mac Holladay, CEO of Market Street Services,
an economic development consulting firm based
in Atlanta that helped create the study, said, “It
is refreshing to learn what we have suspected for
years — that chamber membership and community
involvement are good investments.”
The impact of a local chamber membership
can be felt even stronger by a small business.
The study also indicated that if respondents
know that a small business is a member of its
local chamber, the businesses perceived reputation
increased by 57%. See the table to
view the impact among key demographics.
Membership in a chamber of commerce is also a
very effective business strategy for communicating
website directory. This allows you to
capture a larger audience from visitors
to the chamber site. Members can post
coupons and upcoming events.
• Make sure the chamber is kept
informed of what’s new at your
company. Chambers often publish
news about members’ companies and
promote events on the web, in a weekly
email, or in a newsletter.
• Increase your visibility even more by
writing an article that other business
owners will find useful and relevant.
Chambers are very willing to post wellwritten articles submitted by members
in their newsletter, e-blasts or on their
website. You’ll be perceived as an
expert in your field.
to consumers about your business. In the study, the
results showed that chamber membership conveys
more positive attributes about a business to consumers,
than non-membership. For example, the perception
that a company uses good business practices was raised
29% in the eyes of consumers if the business were active
in a chamber. Consumers were also 26% more likely
to believe a company was more reputable when they
belong to a chamber.
So, congratulations on making a great investment for
your business instantly and for years to come. Now,
how to help yourself even more? One of the very
first challenges new business owners face is quickly
spreading the word about their venture.
• Take advantage of your membership with the options
on your business membership page on the chamber’s
• Rather than chasing down sales
leads, make it easier on yourself by
inviting them to come to your front
door. Hosting a chamber networking
event is a great way to invite potential
customers to glimpse your business in
an informal setting. If you don’t have adequate space
for guests or you work out of a home office, think
about partnering with a neighboring business.
Finally, take advantage of all the opportunities given
your membership. Attend events, join committees, and
generally, be involved.
You will meet new contacts, generate customers and
even make some life-long friends! It can turn out to be
a enduring advertising investment for your business
with great ROI.
Excerpts taken from The Schapiro Group,
Market St, Strategic Marketing Concepts
and Mike Bowman of marketingprofs.
9
insight magazine victorville chamber of commerce
chamber clips
Local FASTSIGNS® Team Member
Recognized with National Awards
A
lison Johnson, visual
communications expert
at FASTSIGNS® of
Victorville, was recognized with
the Bronze Sales Award and a
Regional Sales Achievement
Award at the 2012 FASTSIGNS
Outside Sales Summit, recently
held in Dallas.
“I’m honored to be recognized
with these awards,” said
Johnson. “I love the challenge
of working with different
clients who have different
needs—working to help identify
their business challenges and determine what signs,
graphics and marketing solutions are best for them.
Thanks to the repeat business and the referrals from
my customers, I have been able to reach this exciting
milestone.”
The Bronze Sales Award is presented to outside
sales consultants who achieved a sales total between
$200,000 and $399,000 from July 1, 2011 to June 30,
2012 and the Regional Sales Achievement Award is
presented to the outside sales consultant in each region
with the highest total sales in that same time frame. Out
of the more than 450 FASTSIGNS centers in the United
States and Canada, only 29 outside sales consultants
received the Bronze Sales Award and only nine received
the Regional Sales Achievement Award.
To learn more, visit www.fastsigns.com/582 or call
(760) 955-2228.
First HomeSource Home Makeover
Winners Get New Kitchen
H
omeSource Realtors announced the winner of
their first annual HomeSource Home Makeover
contest to be Joseph and Diane Brillant of Apple
Valley. The HomeSource team surprised the winner
with local radio stations, Y102 and Kat Country at their
home with great excitement.
Beginning in January of this year, HomeSource
launched their first Home Makeover contest. Owners
Jason and Chris Lamoreaux and their HomeSource
team are excited about giving back to the community
and showcasing local companies. HomeSource had
randomly chosen one semi-finalist on a weekly
basis. With locations in both Victorville and Barstow,
residents all over the High Desert had an opportunity
to win.
“We’re very excited to work with our first winner,
who has decided to concentrate the makeover to
do a complete remodel of their kitchen. We’ve
already started planning next year’s contest and
look forward to growing it in the coming years,”
stated Chris Lamoreaux.
Full service contractor and Gold partner, ServPro
managed the construction aspect of the makeover,
working with all other makeover partners to create
a spectacular finished product. Helping to make the
entire process a clean transition from start to finish, was
Gold partner; Sparkle Cleaning & Carpet Care.
Silver partner, Decorating Den consulted with the
homeowner to develop a concept for a completely
professional and redesigned space. Silver partners,
Carpet Club, Intricate Tile and Design, Set N Stone and
Quality Marble and Granite and Bronze partners, Orion
Tile and Christopher Homes Construction assisted in
the flooring, counter tops, back splash and cabinetry,
enhancing both the aesthetics and functionality of the
winner’s home.
BEFORE
10
insight magazine victorville chamber of commerce
AFTER
CHAMBER CLIPS
Learning is Fun For
Brentwood Students!
E
ager students chanted “Learning is fun,” after
an inspirational speech given by Derek King
at the September Brentwood Morning Insight.
Mr. King, VVUHSD Board of Trustees member and
Excelsior Community Outreach Coordinator, spoke
about how important education is to the future of
everyone, encouraging students to set goals for their
future careers and to find out more about what it takes
to succeed in their chosen professions. Jalen Lattimore,
Derek King’s son, and Paris Beckford served as MC’s.
The flag salute was led by Isabella Medrano, and
Julyanna Alderete. Students learned about American
Heroes, and
attendees wrote
thank you cards
which will be sent
to Julyanna and
Elena Alderete’s
father, who is
stationed in
Afghanistan. A
special award and
a gift card was
presented to Linda
West for all of her
generous, artistic, contributions to Brentwood School
of Business and Leadership’s program.
New Comfort Cart Offers
Family Support
E
arlier this year, VVCH Auxiliary, Pastoral Care
and a local contractor sat down and started a
journey that would end with improved care
and compassion for patients’ families during their
most sensitive time at the hospital. Measurements
were taken, plans were drawn, processes were vetted,
and artwork commissioned. The flurry of input and
approvals led the way to a support program that
became unlike any other in the High Desert. The result
is the VVCH Comfort Cart available to families of
VVCH patients that are at the end of life stages.
In many hospitals nationwide, family members
of patients that at the end of life stages have the
convenience of comfort items such as meals,
magazines, and beverage and snack items avail by
means of a mobile snack cart. VVCH‘s “Comfort Cart”
is unlike any other in the respect that it is custom
designed with the family’s comfort in mind.
At VVCH, we are mindful of families’ needs during
such an emotional and private time. The cart is
equipped with storage on all four sides including a
built-in refrigerator to hold food and beverages for the
patient’s family while they stay at the bedside. The cart
is stocked regularly while the family is with the patient
so that family members can focus on time with their
loved one without leaving the room for necessities.
“Providing quality patient care is our focus and that
transcends to their families as well. When
a patient is expected to pass away, their
family is at such a vulnerable point. This is
just a small act of comfort
and support that we can offer. Having
the opportunity to stay and be with your
loved-one means everything in that
situation.” Kathie Jones, Interim Chief
Nursing Officer.
The comfort cart is a sponsored
collaboration by hospital auxiliary,
management and staff and a generous
donation by a local anonymous contractor.
11
insight magazine victorville chamber of commerce
NEW MEMBERS
Alta Vista Public Charter
11988 Hesperia Rd., Hesperia
Ken Larson
(760)947-0006
Schools-Secondary & Elementary
www.altavistalearning.org
Boy Scouts of America
PO Box 1952, Apple Valley
Marcell Vargas
(760)247-8727
Clubs & Organizations
www.scouting.org
Jim Cox for Council 2012
14281 Burning Tree Dr.
James Cox
Political Candidate
(760)245-1019
DaVita Mojave Sage
17207 Jasmine St., Ste. 1
Craig Blackerby
(760)241-8167
Dialysis Center
Jana Bullock
www.davita.com/find-a-dialysis-center/davita-mojave-sage
Derek King for School Board
15018 Flamenco Pl.
Derek King
(760)552-2013
Political Candidate
www.king4kids.com
Edward Jones
14174 Green Tree Blvd., Ste. B
Ryan McCray
(760)955-6339
Financial Planning Services
www.edwardjones.com
Exquisites
17180 Bear Valley Rd., Ste. 5C
Thelma Ibeh
(760)955-6600
Retail Store
www.mydestinyhandbags.com
Goodwill Southern California
16970 Bear Valley Rd.
Michelle Toyoshima Thrift Store
(760)780-4674
www.GoodwillSoCal.org
Hesperia Senior Living
9051 G Ave., Hesperia
Venkat Vangala
(760)244-5579
Retirement Communities
Laura Crites
www.hesperiaseniorliving.com
Safe and Sound Visitation
15632 Bear Valley Rd., Ste. 106
Shirley Arroyos
(888)997-2330
Supervised Visitation Provider
www.safeandsoundvisitation.com
Seasons Hospice & Palliative Care
545 N. Mountain Ave., Upland
Allen Williams
(855)803-1136
Hospice Care
www.seasons.org
Village Oaks Apartments
14449 Begonia Rd.
Shea Crowe
(760)241-1156
Apartments
[email protected]
*INDICATES MEMBER SPONSOR
Ribbon Cutting
Rancho Seneca Apartments
August 24, 2012
12
insight magazine victorville chamber of commerce
Bruce Ebmeyer
Josh Latunski
Angela Gardner
PERSPECTIVE
E
dward Jones is a different kind of
investment firm. To them, face time and
think time make sense. They meet with you
to learn your individual needs so they can develop
a strategy to help you achieve your long-term
financial goals. So, whether you want to plan
for retirement, save for college, reduce your tax
bills or ensure you have income to cover your
expenses, you can expect personalized service
and long-term investing strategies instead of the
latest investment fads. Join the nearly 7 million
investors who know. Contact Financial Advisor
Ryan McCray today to help develop an investment
strategy that makes sense for you. Call
760-955-6339 or visit www.edwardjones.com
W
hen you donate to Goodwill Southern
California, you help individuals with
disabilities and disadvantages in your
community secure sustainable employment
through education, training, and job placement
services. It’s also a great way to care for the earth
by keeping items out of landfills. Last year, our
secure shredding and e-waste recycling services
diverted more than 53 million pounds of usable
goods from landfills and served more than 107,000
individuals throughout Southern California.
Goodwill is empowering individuals, advancing
businesses, enriching communities and caring
for the earth. For more information visit www.
GoodwillSocal.org
S
easons Hospice is a privately owned hospice
care provider. They offer several programs
unique only to Seasons. Their “Open Access”
program allows them to bring hospice services to
a patient even though they may still be seeking
curative treatments. Not everyone is ready to
completely discontinue all treatments in order
to receive hospice care. Their “Music Therapy
Program” brings comfort to the patient and their
family and can help eliminate pain and anxiety
through music. Toll Free Number: 855-803-1136
A
s Jim Cox for Council 2012, I joined the
Victorville Chamber of Commerce because
I deeply care about business and the
stability of our beloved city. Victorville needs
to move forward in order be able to provide the
services and programs that the residents need
and deserve. Victorville needs a strong course of
action. It must be financially stable, its growth
must be quality, programs must be valuable and
services for residents must be dependable. It
is time for Victorville to focus its strength, take
control of its destiny and not focus on allegations,
rhetoric, and dissent amongst the leadership.
Victorville needs solid answers and proven
leadership that can make it happen. Vote Jim Cox
for Victorville City Council.
E
xquisites is a handbag and gift place, and
home to exotic, unique and trendy handbags,
fashion accessories and gifts. From their
exclusive “Nicole Lee” and “Cadillac” handbags
to their conversational jewelry pieces and sets,
hats, scarves, body chains, “Red Hatters” and
“Pink Ribbon” items, rhinestone and crystal blings
and glitz ... the list is endless. Their collections
will make you stand out at any event or occasion.
You will be wowed! A red carpet, ribbon cutting
grand opening event with Mayor McEachron and
Y102 will take place Saturday, November 3 at 11
a.m. Fabulous raffles, prizes and giveaways await.
Please visit www.mydestinyhandbags.com or call
760-955-6600.
Ribbon Cutting
WalMart
September 12
13
insight magazine victorville chamber of commerce
ANNIVERSARIES
30+ years
10 -14 years
Cemex
Rancho Motor Company
Rotary Club of Victorville
AGIF Education Foundation
Charter Business
Desert Castle Realty
Lee & Associates Inland Empire North, Inc.
Mary Metcalfe Insurance Services
Molly Brown’s Country Cafe-Hesperia Rd.
Moses House Ministries
Victor Valley Community Concert Assn.
20-29 years
Beaman Bros. Plumbing & Heating
Costco Wholesale
Gresham/Savage/Nolan/Tilden
High Desert Villas
La Casita Mexican Restaurant
Newporter Luxury Apartments
Tel-Craft Communications
Victor Elementary School District
Victor Valley Mortuary, Inc.
Victor Valley Union High School District
5-9 years
Carpeteria
Federal Correctional Complex
High Desert Skin & Laser Center
Physician’s Surgery Center
Renaissance Wealth Management
River Ranch Mobile Home Park/Jamboree Housing
Valerie Emick
15-19 years
American Red Cross-H.D. Chapter
Bluestar Properties
Capstone Consulting Group
Choice Medical Group
First Mortgage Corporation
High Desert Therapeutic Massage Center
Mission Uniform & Linen Supply
1-4 years
Blue Diamond Materials
Brian Judelson DDS, Inc.
CareMore Health Plan
Curt Emick
Destiny Christian Center
First Assembly of God Church Victorville
High Desert Business Journal
Le Chartreuse
New Image Weightloss & Wellness
Royal Tax Service
Shattuck’s Automotive
Sully Miller Contracting
Supreme Force Services
The Don Ferrarese Charitable Foundation
VCSS Desert Mountain
Victor Valley Christian School
West End Material Supply
Groundbreaking
St Joseph Health, St. Mary, Victorville site
September 25
Ribbon Cutting
jcpenny
October 5
14
insight magazine victorville chamber of commerce
november
2FASTSIGNS 20th Anniversary
17198 Yuma St. Ste. A
5:00 – 8:00 pm
3
Exquisites Ribbon Cutting
17180 Bear Valley Rd. Ste. 5C
11:00 am
7
Victorville Morning Insight
Victorville Conference Center
12603 Mariposa Rd.
7:30 am
Greater Hope Foundation
Ribbon Cutting
14344 Cajon Ave.
11:30 am
8
Legislative Action Cmte. Mtg.
4:00 pm
11
Veteran’s Day
12
Veteran’s DayHoliday
Office Closed 13
Business Development Cmte. Mtg.
7:30 am
Staples Open House
12353 Mariposa Rd., Ste. C
9:00-10:00am
Ambassador Cmte. Mtg.
2:30 pm
14
Executive Cmte. Mtg.
2:30 pm
15
Brentwood Morning Insight
Brentwood School of
Business and Leadership
13962 Hook Blvd.
9:00 am
21 Board of Directors Mtg.
7:00 am
22-23 Happy Thanksgiving
Office Closed
28
Victorville Tree Lighting Ceremony
Victorville City Hall
14343 Civic Drive
7:00 pm
CALENDAR
december
1Victorville Christmas Parade
Presented by the City of Victorville
& Kiwanis of Victorville
Start: Seventh St. and Plaza Drive
10:00 am
5Victorville Morning Insight
Victorville Conference Center
12603 Mariposa Rd.
7:30 am
10Chili’s Grand Re-Opening
11910 Amargosa Rd.
11:00 am
11
Ambassador Cmte. Mtg.
2:30 pm 19
Board of Directors Mtg.
7:00 am
24-25
Office Closed
31-Jan 1
Office Closed
Note: Because the first Wednesday of
January 2013 is the day after
New Year’s Day, VMI has been moved
to the second Wednesday, December 9th.
Meetings are held at the Victorville Chamber of Commerce,
14174 Green Tree Blvd., unless otherwise noted.
For more information, call (760) 245-6506,
or check our website: www.vvchamber.com
PRSRT STD
U.S. POSTAGE
Victorville Chamber of Commerce
14174 Green Tree Blvd.
Victorville, CA 92395
PAID
VICTORVILLE, CA
PERMIT #61
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760-951-6216
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for over 25 years
Rachel Lawler
Jeff Longshore
760-242-2121
www.century21fairway.com
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