show in review 2014 southern christmas show

SHOW IN REVIEW
2014 SOUTHERN CHRISTMAS SHOW
12 DAYS OF MERRIMENT
The Southern Christmas Show welcomed over 100,000 guests and delivered millions of
impressions over the course of the twelve day event. In addition, over 500
companies participated in this festive holiday extravaganza.
DEMOGRAPHICS
The 47th annual show
attracted thousands of
loyal fans throughout
the 12 day show.
Show guests of all
ages packed the
aisles, enjoying all the
show had to offer.
“An awesome opportunity for
businesses home-based, small or
large, to operate equally.
Supported with training
workshops, market guidance and
a diverse crowd that changes
every year. Scale your business
venture today at the Southern
Christmas Show.”
Jeff Voncannon, Owner
Food Notations
SCENES FROM THE SHOW
SPECIAL FEATURES
Metrolina Model Trains
Santa
Christmas Tree Lane
Holiday Entertainment
Designer Rooms
Enchanted Village
TELEVISION ADVERTISING
The Southern Christmas Show
received outstanding television
coverage and exposure. In
addition to a two-week paid
schedule the show’s reach was
extended through promotions,
online advertising, contests and
live shots from the show.
 Number of TV Spots: 618
 Total TV Campaign: $45,795
“We exhibit at the Southern Christmas Show
year after year because it is dependable and
run by professionals. The customer base is
solid and the attendance numbers never
wildly fluctuate no matter what turn the
economy takes. The show staff knows their
jobs, keep their word and always go out of
their way to accommodate.”
Judy Lohmeyer
ESCanuck LLC
RADIO ADVERTISING
Six radio stations representing
adult contemporary, country,
urban, Christian and more
promoted the show to their
listeners.
Click here for Radio Spot
A variety of spots were produced
to highlight the show. Paid and
promotional schedules ran across
the region. Additional live spots
and endorsements ran on key
stations.
 Number of Stations: 6
 Number of Radio Spots: 890
 Total Radio Campaign: $124,030
NEWSPAPER AND MAGAZINES
The Southern Christmas
Show was advertised
through an extensive print
campaign with The Charlotte
Observer as well as monthly
publications, in order to
saturate the market.
 Show Program
Distribution: 150,457
Number of Print Ads: 135
 Total Print Schedule:
$91,140
SOCIAL MEDIA AND E-NEWS
An online and social media campaign
including Facebook, Twitter,
Instagram, E-Newsletters and the
Official Show website was integrated
into the marketing plan to reach
potential Show Guests.
 12,150 E-Newsletter Subscribers
 30,466 Facebook Fans
 475,809 Unique Pageviews
 409 Instagram Followers
 $5,301,084 Value
“The Southern Christmas Show is the
perfect place to show shoppers a
wide variety of Christmas gifts and
decorations for the entire family. The
Show brings in tens of thousands of
shoppers. A worth while investment.”
Joe Panko, President
Classic Art Gift Gallery
SCENES FROM THE SHOW
OUTSTANDING EXHIBITORS
3-n-1 MTWC Essential Oil Lotion Candles & More
7th Moon Gifts
@ The Market-NC Specialty Foods
A & B Enterprises
A Beaded Road
A Home for Christmas
A Kitchen Must
A Taste For Life
A Touch of Art
A Touch of Country Magic
A Whirl & A Twirl
A.W.K. Enterprises Inc.
A/S Home
Aaron's Cookie Cutters & More
ABC Charlotte
Accents of Beauty
AdamsArt
Adega Creations
Ain't That Neat?
Akonye Kena
All Mixed Up
All Tucked In
Allie Cat Accessories
Alta 5
Amelia's Chowda Shack
Ananda Fashions
Andrus Stoneware
Angelic Elegance
Annabella's Closet
Antique Roof Top Slate Company
Aria Handmade
Arks-n-Barks
Arm Candy
Arrow Products dba Hip Klips
Augusta's Pimento Cheese
Aunt Ruby's Peanuts
Award-Winning N.C. Author, Rose Senehi
Awe Humbugz by Blu Valley Hill
Babystuff & Kids2
Back to Classic Designs
Backyard Birds
Barbara's Canine Catering
Barbara's Specialties
Barbaras Painted Designs
Barks-A-Bout Tails
Bavarian Roasted Nuts
Be Charmed 2220
Beachglass Jewelry
BearHands & Buddies
Beau Ties
Belk
Bellmeister
Beverly Mahaffey Interiors
Beyond Jewelry
Big Country Family Trees
Big Skinny Wallets
Birdstone Gardens
Blue Ridge NeedleArt
Blue Ridge Woodcrafters
Boop-De-Doop
Booty's Balm
Bradley Kirkpatrick - Healing Piano
Bud & Stan's Redwood Signs & Cut Glass
Burning Expressions
Cameo Creations
Camo Corner
Campus Scenes - Michael James
Candle Bottle Scentsations.com
Capital Bee Company
Caribbean Art
Caricatures by David
Carol's Scents N' Soaps
Carole Shiber Designs
Carolina Candy Company
Carolina Chocolate Company
Carols Fashions
Carrie Bowie Designs
Casual Elegance Blakeney Shopping Center
Celestial Cocoa Company
Cellular Sales of North Carolina
Charisma Art Gallery LLC/ Sheep Incognito
Charleston Art & Gifts
Charlotte Fire Department
Chatham Hill Winery
Cherrys Home Decor and Gift
Chick-fil-A
Christian Tours
Christina's World, Inc.
Christmas Mouse
City Prints
Clara's Collars
Classic Art Gift Gallery
Classic Collectibles
Click Heat, Inc.
Collectors Choice
Collegiate Stop
OUTSTANDING EXHIBITORS
Color Creations
Company's Comin'
Connie Sicotte Designs, Inc.
Country Cottons
Country Heart
Created to Enjoy
Creative Concepts
Creative Embroidery
Creative Marbling Studio
Creative Motivation
Critterz Etc.
CRZ Promotions, LLC
CW's Vintage Life
Dakota Prairie Designs
Damsel in Defense
DanNie Studio
DC Gifts
Decorating Den Interiors
Dennis Vineyards Inc.
Designs by Agi
Designs by Alex Simkin
Dewey's Bakery
Dip'n Good Dips
Dirtworks Pottery
Dizzy Blondes
Dollightful
Don Thomas Acoustic Guitar Music
Don't Forget the Bone!
Donna's Decorations & Crafts
Dough Mania
Duplin Wine Cellars
Dusty's Vintage Linens
Eccentric Cat
Egyptian Museum Elegant Accents, Inc.
Elizabeth's Pecan Products
Emila Jewelry
En Masse Marketing Corp-Pony Pets
Enchanted Village
ER Vending
Essential Pockets
ETC's Tie Dyes
Euroshine USA, Inc. - Bamboo Pillows
EZ Hang Chairs
Family Affair
Fashion & Fun
Fercott Photography
Firefly Glass
Fireman FotoArt
Five Star Coffee Store
Flags Over America
Food Notations
Four Corners Framing & Gifts
Frame House Gallery & Gifts
Francis Metal Works
Frost Yourself, Inc.
Fruit-Full Kids
Ful O'Bright Ideas
Funk'd Up Junk
Fusions
G & G Creations
Galaxy Watch Corp.
Gene Schooley Originals
Georgia Glitz
Gettin' Punchy
Giftworksplus
Ginger Blue
Ginger Creek Vineyards
Glitter Tattoos
Glitz and Gigglez
Gloria's Flowers
Glory Days Gifts
Go Fish FUNctional Art for Kids
Grab A Bag
Grammy Glass by Janie Jones
Grapes & Olives On Tap, LLC
Graphic Photo Designs
Greg's Antiques & Garden
Greg's Toys
Han's America Co.
Handcrafted Polymer Clay
Happy Holiday Ornaments.Com
Harmony Acres Soap Company
Head Out
Heart Gifts by Teresa, Inc.
Heart of Glass
Heathmoor by De Loache
Helmut's Strudel
Heritage Puzzle
Hinnant Vineyards
holdyoume
Holly's Glitter Cones
Holy Land Imports
HomeStyle Divas
Hooper Mill Mountain Pottery
Horizons Ltd/Ironwood Tool Co.
Horticultural Institute of So. Ca.
OUTSTANDING EXHIBITORS
How Charming
I Rest My Case, Inc. Pillowcase Designs
Ideal Product USA Inc.- Blox
Ideal Product USA, Inc.
In The Potter's Hand
InfiniteAloe
Infinity Lights
InfinityBelt, LLC
Innovative Concepts
Inspirational Gardens
It's Good On Ya
Jackie Ford Designs
JAM Sales
Jamberry
Jenny Cartee Pottery
Jesse Brown's Outdoors
Jewelry by Gwen Sheder
Joan Naylor Studio
Jodi Lynn Bows
Joy Crafts
Julie's Boutique
Julie's Classic Designs
Jump N Java & Bakery
Kate Laine Jewelry
KD Vintage
Kellie's Creations
Kelly's K-9 Kitchen
Kicking Bird Pottery
Kids Play
Kidsville, USA
Kikas Fine Jewelry
Kim's Cheese Straws
Kitchen Craft
Klig's Kites
KSCanuck LLC
Kurt Walters Christmas
Laga Designs International, Inc.
Lapis Enterprise
Larry's Dried & Silk Flowers
Lashes and Cosmetics
Lavender and Old Lace
Le Fashion Cottage
Leah & Co.
Lebo’s
Leisure Time Coffee Co.
Lil Sweety Feeders
Lionel
Lollitops USA
Lumen's Collection
M & E Sales-Click N Canvas
M.O.N.A. Boutique
Made From Coins
Magic Pad
Malabar Glass
Mallory's Candles
Mama Lee's Gourmet Hot Chocolate
Mann Enterprises/The Sweater Lady
Material Things
McKinney Design
Merchants of The Globe
Metrolina Model Railroaders
Mich
Michigan Made Metal
Mighty Cold Products
Miles Woodcraft
Mills Floral Company
Millys Organics
Mix It Up
Morozko
Mountain Song
MS Designs
MudLove
Musee
Music88
Musical Ornaments
Must Have Movies
My Pillow
My Town Art by Patrick Reid O'Brien
MySoapGirl
Nana's Pet Sitting
NC Fudge
Nectar of the Vine
Nella Naturals
Newell Enterprises
North Carolina Candle Company
North Carolina Christmas Tree Assoc.
Nothing Bundt Cakes
OccFit Solutions
Ohio Dairyland Cheese
Old Made New
Old Salem Museums & Gardens
Old Stone Winery
Olde Tyme Marketplace
Origami Owl Custom Jewelry
Out of My Mind Designs
P&S Custom Millworks, Inc.
OUTSTANDING EXHIBITORS
Parsons Plus
Passanate's Home Food Services
Pat's Cross Stitch Expressions & More
Peace Frogs
Pen Reed Company
Pennsylvania Mountain Primitives
Periwinkle Palace
Perry's Gold Mine
Personalized Christmas Ornaments
PersonalPower2Go
Piedmont Flowers & Gifts
Pink Zebra
Playtime Sheets
Pockos America Inc.
Polkadot Gift Shop
Pony-O
Pretty Baby Naturals
Pure Vision Enterprises
Pursonalities Plus
Puzzle Pots, Happy Valley, NC
Puzzle Tracks
Queen of Egypt Papyrus
Quilla
Rand Hill/Darby Creek
Rany Zany
Raven's Nest Specialties
Re Habitat by Tom Underwood
Rediscover Handbags
Redneck Brands LLC
Richard Chen
Rick Zedan Sales
Rita's Special T's
Rock of Ages Winery & Vineyard, Inc.
Rocky River Vineyards
Romance Lights & Gifts
Rose Fashion Accessories, Inc.
Rudolph & Me
Sage Jewelry Arts
Salena's Accessory Showcase
Sarasota Stamps
Savanna Gifts
SavannaGrey
Saws N All
Scentsy Independent Consultants
SCP Collectibles
Seasons and Celebrations
Seven Gifts, Ltd.
Seventh Avenue Apothecary
Sew'n Wild Oats
Shadow Springs Vineyard
ShatterPoint Entertainment
Shea's Wildflower Company
Shop My Store
Shower Niche Kit
Shriner's Hospital for Children
Silhouettes in a Snap
Silverware Creations
Simply Puzzled
Simply Silhouettes
Sinclair's Jewelry, Watches & Scarves
SkyeTurtle Designs
Smocked A Lot
Snazzies by Artwear
So You Jewelry
Sock Drawer & More
Solemagic
Somebody Special Calls Me...
Soul Light Studios
Southern Prettys
Southern Supreme Fruitcake
Southwest Pepper Grillers
Sparkles
Splat Back!
Splinters and Rags
Sports and More
Stitchin' Post Gifts
Stony Mountain Vineyards
Studio 59
Sugar Britches-A Children's Boutique
Summit Marketing
Swaying In The Breeze
Sweet Grass Baskets
Sweet Southern Crunch
Sweetbriar Designs
Switchplate Gallery LLC
T&G Pens
T. Pennington Art Gallery
T.Y. Cooper LLC/IronArboretum.com
TantraOm Designs
Teffeteller Sales
Tekle Mihret Ethnic Jewelry
That's A Good Idea
That's a Good Idea-Sloggers
That's Perfect Inc.
The Bell Collection
The Blueberry Haus
OUTSTANDING EXHIBITORS
The Carolina Bee Company
The Charlotte Observer
The Compleat Knight/ A Children's Armoury
The Cookie Jar
The Crystal Shoppe/Glass Rhapsody
The Dudes Pant-Planters
The Eggsquisite Egg
The Elf Factory
The Global Gecko
The Go Girl Shoppe
The Golden Touch
The Gripstic First 2 Market Products
The House of Clay
The Leather Shack
The Life of the Party
The Marketplace
The Peacock's Eye Polish Pottery & Gifts
The Pearl Peddler
The Rainbow Dragon
The Roost
The Spotted Giraffe Children's Boutique
The Tin Shed
The U-nique Boutique
The Whitley Place
The Woodware Co.
Theanys Flags 2
Thirty One Gifts
This and That
Ties of Distinction
Tim & Rebecca Duffy Bush - Original Artwork
To Be Linked
Tomboy Tools/Project Home
Too Qt
Toodles
Touch of Amish Country
Touch Of South
Treasure By Rhee
Treasure Chest/ABZ Engraving
Treehouse Vineyards, Inc.
Trezana Jewelry
Tripp Star Designs
Tumbler Bay
Tupperware
Turtle Old Man Sterling & Fine Silver Jewelry
Two Friendz Designz
Two Pigs Farm
Ukoala Bag
Unique and Creative Gifts
Unique Art
Unique Designs by Wanda
Unique Trading LLC
Uniquely Handcrafted Alum. Can Model Planes
Usborne Books & More
Vino Backyard Designs
Walco
Walker Jewelers
Watkins Products
Watson Stained Glass
Western Expressions, Inc.
White Cat Designs
Wicked Acrylics
Wild Fire Lights
Wild Side
Wildtree
Willie's Hog Dust
Windows to the Garden
Woggle
Wood Wonders of NC
WoodMill Winery
Woofi
Write On!
Y'all Talk Funny
Yikes Twins
Yoga Matty
EXHIBITORS SAY IT BEST
The Southern Christmas show is great in terms of sales but also provides a great way to
advertise our store. Many of our customers first learned about us when they saw us at
the show.
Beth Taflinger, Casual Elegance
For 20 plus years the Southern Christmas Show has always been our best and the one
we count on to get us through the winter.
John Mason, Mountain Song
The show is well established, well organized and well managed. The owners and staff
are personable and touchable. Unloading and loading runs smoothly and quickly for
such a large show.
Judy Black, Created to Enjoy
Best show ever! Shea’s Inc. has found the Southern Christmas Show to be a staple in
boosting our yearly sales growth. With the abundance of customers and the traffic
created, I cannot imagine any business not wanting to share in the holiday splendor.
Just be prepared – these holiday shoppers take their shopping seriously.
Jim Shea, Shea’s Wildflowers
JOIN US IN 2015
The quality of the show depends on the quality of show exhibitors.
Thank you for helping us to create a wonderful event for show guests.
Next year’s show is scheduled for
November 11 – 22, 2015
at The Park Expo and Conference Center.
Mark your calendar now!
For more information:
Christine Cipriano
Assistant Show Manager
[email protected]
David Zimmerman
President
[email protected]
Ashton Dryer
Assistant Show Manager
[email protected]
Click here to apply online for the 2015 Southern Christmas Show
Click here for a paper application