2011 programme

2011 PROGRAMME
7 – 8 February | CCD Congress Center Düsseldorf
EVENT ORGANISERS
PRESENTING PARTNER
LOUNGE PARTNER
PREMIUM PARTNERS
Information to be found at www.spobis.com
Conference news
Presenting Partner*
TÜV Rheinland the Presenting Partner at SpoBiS 2011
The Technische Überwachungs-Verein (TÜV) Rheinland has secured itself the top package for the SpoBiS. One of Germany’s
most renowned and respected companies is to assume the role of Presenting Partner at the upcoming event.
The TÜV Rheinland is a globally-active corporation whose
business activities extend from the mobility and industrial
sectors to product testing and consulting. The business figures also make this clear: annual turnover of around 1.2 billion
euros and a total of 14,000 employees at 500 locations in 61
countries on all continents. Around 50 per cent of turnover
is already generated outside the core German market, which
requires over 220 locations alone – and counting. The TÜV
Rheinland wishes to use the Presenting Partner role at the
SpoBiS to kick-start expansion of its existing activities in the
professional sports industry. Services range from economic
and technical to organisational and legal aspects, with environmental and social issues also taken into account. Examples
include security in stadiums and at events, management topics, promoting young talent, and compliance issues.
Further information at:
www.tuv.com
Meet the top speakers
The leading figures in the sports business industry shall once again
convene at the SpoBiS, which will take place in Düsseldorf from 7-8 February, 2011. From sporting legends to media decision-makers to industry
representatives, the abundance of national and international top speakers
is extremely impressive. A variety of topics and top-quality content will be
presented to guests at the largest sports business conference in Europe.
Speakers at the event include:
Steven Althaus, CEO/Chairman, Publicis Germany
and Austria | Carsten Buhl, Senior Project Manager,
Carlsberg | Utz Claassen, Member of the Supervisory
Board and Shareholder, R.C.D. Mallorca | Rinat
Dasaev, Representative of the Russian 2018 FIFA
Football World Cup™ Bid | Bernd Daubenmerkl,
CEO, Eurosport Deutschland | Emanuel Macedo de
Medeiros, CEO, EPFL | Nikolay Fomenko, President,
Marussia Motors | Nick Fry, CEO, Mercedes GP Petronas | Jürgen Klopp, Trainer, Borussia Dortmund |
Carsten Maschmeyer, CEO, MaschmeyerRürup AG
| Frank Rutten, CEO, Eredivisie | Carsten Schmidt,
Chief Officer Sport, Ad Sales & Internet, Sky |
Christian Seifert, Chairman of the Board, German
Football League (DFL) | Erwin Staudt, President,
VfB Stuttgart | David Taylor, CEO, UEFA Events
SA | Hartmut Zastrow, Executive Board Member,
SPORT+MARKT
Less is more: 14 special interest forums
covering all the key industry issues
Upcoming international major events
introduce themselves at the SpoBiS
The SpoBiS is taking advantage of its relocation to Düsseldorf to reduce the number of forums, thus further enhancing
the programme’s quality.
Not only is the SpoBiS the get-together for the German
sports business industry, it also has an increasingly international orientation.
According to the motto of ‘More is less’, the number of forums
has been reduced from 20 to 14. Identification of strategicallyimportant topics far in advance guarantees that all aspects
relevant to the sports industry such as media, sponsoring and
legal aspects are covered. The fact that a reputable partner
could be found for each forum is a clear indication of the new
concept’s appeal.
A great many international speakers and major events therefore also feature in the 2011 programme. The “International
Sports Preview” forum once again reflects this development.
Also on the agenda are the London 2012 Summer Olympics,
the 2012 UEFA European Championship, the 2011 and 2013
Universiade international multi-sport events, and the 2014,
2018 and 2022 FIFA Football World Cups.
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Conference news
UEFA Events boss presents central marketing concept for first time
David Taylor, the CEO of UEFA’s marketing subsidiary UEFA Events SA, will provide
exclusive insights into the planned central marketing of media rights for the World Cup
and European Championship qualifying matches, and discuss the effects on German
marketing with legal experts and representatives from the media and agencies.
Hardly any other topic in the sports industry is currently causing as much of a stir
as the Union of European Football Associations’ planned central marketing of the
television rights for the World Cup and European Championship qualifying matches.
Primarily responsible for realisation of this project with an estimated revenue potential of up to one billion euros
is David Taylor. The CEO of
UEFA’s marketing subsidiary,
UEFA Events SA, will introduce
SpoBiS attendees to the new
strategy.
During a discussion round, the
marketing model planned for
2014 onwards and the budget
figures UEFA is basing this on
shall then be subjected to a critical examination. Among those
to also get involved in this
discussion round are Michael
Lina, Head of Sports Marketing,
ARD Sales & Services (AS&S);
Robert Müller von Vultejus, Managing Director, UFA Sports;
Henner Höper, Marketing Director, Bitburger; Denni Strich,
Marketing Director, German
Football Association (DFB);
and Harald Kahlenberg, Lawyer,
CMS Hasche Sigle.
Lounge Partner*
Orgatech to outfit the SpoBiS lounge
Orgatech is the exclusive Lounge Partner for SpoBiS 2011. The globally-active specialist for rental furniture and floor coverings will supply all the interiors for the spacious 185m2 lounge.
Orgatech wishes to use this venture to enhance its prominence in the sports business
industry, and to present its extensive product range for professional sports events
in greater detail. As part of the agreement,
Orgatech will provide all SpoBiS participants
with ample space for networking in a stylish
setting.
Over the past few years, Orgatech AG has
grown to become one of the largest suppliers of rental furniture in Europe, and now
has over 25 years of experience in the provision of seating and floor covering services for companies, trade fairs and a variety of major events. The company has also
successfully made a name for itself internationally in the field of sports through its
role as supplier for Formula 1. Orgatech’s clients to date range from major organisations such as Audi, Deutsche Bahn and Mercedes-Benz, to political parties like the
CDU and SPD, to legendary rock band, The Rolling Stones, during one of their performances in Germany.
Welcome address
Düsseldorf
is a city of
sport. Over
380 of the
city’s registered clubs
are dedicated
to popular sports.
Countless
volunteers
ensure an environment in
which everyone and anyone can get involved
in sporting activities. Whether it
be hockey, football or canoeing, in
Düsseldorf it is easy to participate
in one’s sport of choice. In this
setting, excellence also thrives in
other sectors too. The new MedienHafen business district built in
the former commercial port offers
media experts and creative minds
a unique location. The Sportagentur Düsseldorf GmbH and CCD
Congress Center Düsseldorf perfectly complement this.
At an international level, Düsseldorf is a highly-regarded conference and trade-fair city. We will
gladly deploy all our experience
and expertise when the international sports business industry
convenes here from 7-8 February.
A great many top industry players
will attend the event again in 2011,
and interesting speeches, presentations and discussions will introduce exciting new perspectives
for the future.
I would like to extend a warm welcome to all SpoBiS participants
and wish you all an extremely successful stay here in Düsseldorf.
Best wishes
Dirk Elbers
Lord Mayor, City of Düsseldorf
Further information at:
www.orgatech-ag.de
* The partner is responsible for this article’s content.
www.spobis.com
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Conference news
Tumultuous year ahead
Premium Partner*
From a legal point of view, 2011 is going to be a tough year. Law firm CMS
Hasche Sigle is preparing for a high demand for consulting services from the
sports business industry.
The sports business is becoming increasingly professional,
the sums of money involved forever greater, and the need for
legal counsel accordingly high. This will become clear in 2011.
A great many experts share this opinion, hence it should come
as no surprise that a whole series of legal issues occur to Sebastian Cording, sports rights expert at CMS Hasche Sigle,
for the year 2011, each of which is sure to provoke discussion.
From the sports betting market, where it looks like a licensing
model will be introduced (as things currently stand in early
December 2010), to the possible case of the 50+1 rule in the
German Football League (DFL), which will also be considered during the forum presented by CMS Hasche Sigle, to the
subject of compliance. “This involves far more than just the
hospitality issue,” Cording explains. “The compliance issue is
cropping up everywhere in the sports business.” Not only the
sensational corruption scandal several FIFA employees are
currently embroiled in highlights this.
Further information at:
www.cms-hs.com
Seifert, Rutten and colleagues discuss the sports rights marketing revolution
Different media genres are continuing to fuse, and broadcasting forms such as IPTV and web TV are becoming increasingly
important in sports rights allocation procedures.
Google and Apple recently announced their plans to bring their own TV
subsidiaries onto the market. The demand for value content is therefore
likely to increase even further. The significance of all this to the marketing
of sports rights shall be discussed in
a star-studded discussion round with
Christian Seifert, CEO of the German Football League (DFL), and his
Dutch counterpart, Frank Rutten. The
Dutch league recently launched its
own television channel. Jean-Pierre
Hugues (CEO, LFP) and Charles Classen (ESPN) have also been invited to
participate in the discussion.
Media corporations such as Google,
Apple and Yahoo could well be the
next big players in upcoming bid
proceedings. The Indian Cricket Premier League (IPL) gives something
of a foretaste of the sports media
world of tomorrow. Google subsidiary YouTube broadcasts the cricket
matches live online for example. The
marketing revenue is shared. This
year, Google competitor Yahoo secured itself a comprehensive media
package with the English Premier
League for 10 million euros per
season. And this may well only just
be the start:
Premium Partner*
EUROSPORT remains committed to growth
From the FIS Alpine World Ski Championship and FIFA Women’s World Cup to the Australian and US Open: with the start of
the 2011 sporting year already upon us, the EUROSPORT team is again gearing up for a major media operation. At the SpoBiS,
CEO Bernd Daubenmerkl will take a look behind the scenes of multimedia platform marketing.
While the international sports channel once again shows that
event marketing can drive television business with its continual development of the marketing platform for FIA WTCC
and Intercontinental Rally Challenge (IRC), the company is
already increasing the number of events established in this
separate business area. The business model is clear: an event
or association uses the European network’s platform, and the
broadcaster benefits from top-quality programme content,
ensuring that a competition is optimised in its entirety by
means of its organisational expertise and strategic partners.
again proved the future-oriented
approach of this long-standing
SpoBiS Premium Partner. EUROSPORT sees itself as a driver of
innovation and wishes to supply
users with information regardless
of location. Live coverage and the
very latest sports news: the future
of sports media has long since begun.
The sports channel continues to focus on innovation strategies in the refinancing of its top-quality programme. The successful launch into the age of HD and mobile media recently
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Further information at:
www.eurosport.yahoo.de
Conference news
Premium Partner*
Racing in their blood and horsepower for sponsorship
The premium partnership between the SpoBiS and the IFM Sports Group is a longstanding tradition. In 2011, the partners begin a new chapter: IFM Sports is to present a
forum on motor sports at the SpoBiS. The Karlsruhe-based company will thus give one
of the most important platforms in the sports business industry a stage.
The particular appeal of motor sports sponsorship lies in its international orientation. In
addition to Formula 1, the IndyCar Series, and the Moto GP, the subject of brand partnerships shall be considered. IFM Sports has invited leading specialists to Düsseldorf for this
event including Tom Moser (Just Marketing International/JMI), Nigel Geach (IFM Sports
Marketing Surveys), Mike Kelly (Phillips-Van Heusen/IZOD) and Florian Kurz (Porsche
AG). The forum will conclude with a discussion round with key Formula 1 sponsors.
The IFM Sports Group is the leading international service provider for research and consulting in sports marketing and communication. With its services and integrated solutions
comprising media analysis, market research and consulting, IFM Sports makes a significant contribution to making sports market participants even more successful.
Further information at:
www.ifm-sports.com
Premium Partner*
SPORT+MARKT provides top research and consulting services
It has now been almost one year since SpoBiS 2010, a year in which discussions about the measurability of sponsorship have
been discussed at length. Innovative areas of research such as neuromarketing, eye tracking and social media have delivered
new and enlightening insights. SPORT+MARKT is always on the ball and forever up to date on the discussion.
For the Cologne-based researchers
and consultants, it is primarily a matter
of providing clients with reliable and
relevant results. They think little of the
overly heated debate on the neuromarketing “revolution” in
sponsorship propagated on several occasions. Accordingly,
Head of Project Management Jens Falkenau also does not see
the status of sponsoring research at a crossroads: “It is remarkable how much attention sponsorship research is currently
receiving. It is an indication of the significance of scientific
findings. We are following this very closely, and have been
actively involved in a great many projects for our clients for
many years now. It is important to translate the findings into
practical expertise – factually and without heated discussions.
And we do this on a daily basis.”
As a long-standing SpoBiS Premium
Partner, SPORT+MARKT will continue
its commitment in 2011, and will gladly
be on hand at their exhibition stand
to discuss any questions on sponsorship that conference attendees may have. In addition, the Cologne-based company
shall also host its own forum at the SpoBiS entitled “Football:
Communication potential of tomorrow”. SPORT+MARKT has
invited representatives from Carlsberg, Liverpool FC, Sky and
Hyundai Germany to provide insights into successful sponsoring strategies and the trends in the football industry.
Further information at:
www.sportundmarkt.com
Big get-together and after-work party
Making new contacts and nurturing existing ones is one of
the key aims of many visitors to the SpoBiS. The two-day industry get-together provides the optimal conditions for this.
In 2011, there will again be a great many opportunities to network on both conference days. At the end of the first day of
Europe’s largest sports business meets, the event organisers
again invite conference participants to a traditional gettogether at the new venue in the CCD Congress Center Düsseldorf. Attended by over 1,000 industry representatives, this
is the must-attend event of the year for many sports business
decision-makers. On the second conference day, the industry
event provides additional opportunities to expand one’s network in a pleasant ambiance during the after-work party.
* The partner is responsible for this article’s content.
www.spobis.com
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Conference news
Awards ceremony
BMW, winner of the 2010 Sports Marketing Award
2011 Sports Marketing Award
The Sports Marketing Award shall be conferred at the SpoBiS for the seventh time in 2011. The Europäische Sponsoring-Börse (ESB) has put together an extremely competent jury, who will select what they consider
are the best three marketing concepts.
The response from countless agencies, clubs, associations and companies,
who submitted a marketing concept for consideration, provides a clear
indication of the coveted Sports Marketing Award’s prestige. A total of 22
concepts that could not be more diverse were submitted to ESB, ranging from
a CSR project to a media sponsoring campaign to a club concept. The wide
variety of applications promised an exciting battle for the award from the
offset. Following preliminary screening, ten concepts were nominated and
the prestigious jury was then faced with the difficult task of shortlisting
three marketing concepts from the many top-quality projects.
Comprising members from different industry sectors, the jury will ensure
a fair, objective and competent evaluation of the concepts submitted. The
eleven jurors are: Tom Bender (CEO, German Football League – DFL),
Prof. Dr. Christoph Breuer (German Sport University, Cologne), Marcel
Cordes (Executive Board Member, SPORT+MARKT), Prof. Dr. Michael
Dinkel (Baden-Württemberg Cooperative State University), Dr. Oliver
Graßy (CEO, IFM Sports Group), Prof. Dr. Hermanns (Seeburg Castle Private University), Dirk Huefnagels (Global Head of Marketing and Retail,
Unicredit Group), Prof. Dr. Alfons Madeja (Künzelsau University of Applied
Sciences), Werner Starz (Director of Marketing & Communication, Eurosport Media GmbH), Prof. Dr. Torsten Tomczak (University of St. Gallen),
Olaf Markhoff (Head of Corporate Communications, Nike AGS Region/
Western Europe).
The three finalists for the 2011 Sports Marketing Award will be announced
by the committee on January 17. The finalist with the best sports marketing
concept of the year will then be announced at the SpoBiS itself.
» The 10 nominees for the 2011
Sports Marketing Award
• Fan Club Deutsche Post
BBDO live
• New Footballstar - Talent contest for professional footballers
DAVITASPORTS
• FSV Mainz 05: First climate-neutral football club in the German
Bundesliga – supported by ENTEGA
DDB Entertainment
• LIGA total! - The personal live webcast
Deutsche Telekom
• “Neue Sporterfahrung” (“New Sporting Experiences”) corporate
sponsorship initiative
DO IT!
• 77,803: the opening game of the 2010 IIHF World Championship
Infront Sports & Media
• Braun and Porsche – a brand partnership with roots in motor sports
Porsche
• Readybank and Christoph Metzelder – the “Zukunft Jugend”
commitment to young people
Readybank
• BVB Fan Phone – The BVB 09 mobile phone tariff with additional
features for real fans
RESULT Sports
• Coca-Cola FIFA World Cup campaign: “Mach dir Freude auf“ (Coke
Happiness Player)
W-com
The award entries in overview
1.FFC Düsseldorf 03, 1. FFC Düsseldorf 03 | BBDO live, FC Deutsche Post | BBDO live, Stapler Cup | Constantin Sport Marketing, funny frisch CUP 2010 on SPORT1 | DAVITASPORTS, New Footballstar | DDB Entertainment, FSV Mainz 05 supported by
ENTEGA | Deutsche Telekom, Fußball ist doch ein Wunschkonzert! LIGA total! | DO IT!, “Neue Sporterfahrung” (“New Sporting
Experiences”) corporate sponsorship initiative | FIFA, FIFA Fan Fest | GMR Marketing, Allianz Paralympics commitment | Infront
Sports & Media, world record at the opening game of the 2010 IIHF World Championship | INTERZENTRAL, KulturStadion® of
the 12th IAAF World Championships in Athletics Berlin 2009™ | Laooola Marketing, DFB team book | Mainz 05, 05 class room
| Mutabor Design, brand relaunch – football Bundesliga | Porsche, Braun and Porsche – a brand partnership | RC Deutschland,
Ryder Cup 2018 bid campaign | Readybank and Christoph Metzelder, the “Zukunft Jugend” commitment to young people |
Result Sports, BVB Fan Phone | Roth & Lorenz, Panini World Cup sticker exchange 2010 | TOP Sportmarketing Berlin, www.
berlin-sportmetropole.de | W-com, Coca-Cola FIFA World Cup campaign: “Mach dir Freude auf” (Coke Happiness Player)
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Overview
Speakers
Al-Naama Marcel, Roth & Lorenz
Althaus Steven, Publicis
Anders Heinz, Anschutz Entertainment Group
Appel Andrea, Continental
Arch Hannes, aerobatic pilot
Bachér Frank, InteractiveMedia
Behrend Dirk, Deutsche Post
Bender Tom, DFL
Berry Richard, Mercedes GP Petronas
Böcking Volker, Roth & Lorenz
Braun Karl, Mataracan
Breuer Christoph, German Sport University, Cologne
Bruchhagen Heribert, Eintracht Frankfurt
Bürgel Eike Doerte, Allianz
Buhl Carsten, Carlsberg
Claassen Utz, R.C.D. Mallorca
Classen Charles, ESPN
Daniel Julia, Forest Finance Group
Dasaev Rinat, SSC Sports & Sales Consulting
Daubenmerkl Bernd, Eurosport
Deissenberger Thomas, VPRT
del Campo Carlos, Fundación de Fútbol Professional
de Medeiros Emanuel Macedo, EPFL
Denecken Harald, Deutsche Olympische Gesellschaft
Dietz Thomas, Hyundai
Draxler Alfred, Axel Springer
Drinkruth Henrik, CMS Hasche Sigle
Dürr Christian, FDP
Eicher David, Webguerillas
Elbers Dirk, City of Düsseldorf
Erdrich Holger, pro event live-communication
Erlewein Carola, BMW
Fälsch Markus, Deutsche Bahn
Flutti Nicoletta, F.C. Internazionale
Fomenko Nikolay, Marussia Motors
Geach Nigel, IFM Sports Marketing Surveys
Genzlinger Heiko, Yahoo!
Gerhardter Anita, Wings for Life
Gierig Rauno, UniCredit Group
Glander Torben, SID Marketing
Glittenberg Dirk, u.com
Gökkaya Sevilay, Citroën
Goldhammer Klaus, Goldmedia
Grassy Oliver, IFM Sports Group
Günthardt Markus, Porsche Tennis Grand Prix
Hasenbein Philipp, Sportfive
Herz Michael, DFB
Hirschmüller Boris, gordion management
Höper Henner, Bitburger
Homer Nathan, Procter & Gamble UK
Huber Jörn, pro event live-communication
Jennings Andrew, Journalist
Jitlov Viktor, Universiade Kazan 2013
Richards David, EPFL
Roest Maarten, FAO
Röttgermann Thomas, VfL Wolfsburg
Ronco Julio González, Real Madrid C.F. Foundation
Roth Ulrich, Roth & Lorenz
Rotthaus Jochen A., TSG 1899 Hoffenheim
Kahlenberg Harald, CMS Hasche Sigle
Rupprecht Ines, Coca-Cola
Kammerer Michael, 1. FSV Mainz 05
Rutten Frank, Eredivisie
Kamps Hans-Bernd, tolimit
Schindler Jo, motion events
Katzoff Jan, GMR Marketing
Schindler Martin, adidas
Kaulmann Axel, Ladies European Tour
Schippers Stephan A. C., Borussia Mönchengladbach
Kipper Christian, ARD TV lottery
Schmidt Carsten, Sky
Kirchhoff Tobias, TÜV Rheinland Cert, TÜV Rheinland
Schöner Markus, CMS Hasche Sigle
Klopp Jürgen, Borussia Dortmund
Konermann Thomas, TÜV Rheinland Cert, TÜV Rheinland Schormann Klaus, International Union of Modern Penthathlon
Schröder Stephan, SPORT+MARKT
Kurz Florian, Porsche
Kurz Stefan, adidas
Schultz Hartmut, Hartmut Schultz Kommunikation
Schwamb Heiko, YOC
Lacher Ulrich, IFM
Seifert Christian, DFL
Lang Matthias, SMC Management
Serracanta Pau, Dorna Sports
Laufmann Anne-Kathrin, SV Werder Bremen
Skubis Adrian, Polish Prof. Football League
Lehmann Jens
Stadtfeld Josef, S20
Lietsch Fritz, ALTOP Verlag
Standop Uwe, bona dea production
Lina Michael, ARD SALES & SERVICES
Staudt Erwin, VfB Stuttgart
Ludwig Stefan, Deloitte
Strich Denni, DFB
Lührs Alexander, Continental
Taylor David, UEFA Events
Mäder Kai, KIA
Theuerzeit André, b.a.n.g.
Maillard Arnaud, Eurosport
Thomas Howard, FIRA
Maschmeyer Carsten, MaschmeyerRürup
Thomas Joachim E., Olympiastadion Berlin
May Jürgen, pro event live-communication
Meeske Michael, FC St. Pauli
Thorogood Paul, English Football Foundation
Meisenheimer Daniela, Dell Large Enterprise
Tognoni Guido
Metzelder Christoph, FC Schalke 04/“Zukunft Jugend” foundation Uphoff Christine, Randstad
Mogg Alexander, Roland Berger
Vandenplas Marc, Summer Universiade FISU
Móia Carlos, SL Benfica Foundation
Vickery Ben, Populous
Morgan Simon, The English Premier League
von Arnim Dietloff, Rochusclub Turnier
Moser Tom, Just Marketing International
Wacker Jörg, bwin
Müller von Vultejus Robert, UFA Sports
Walterspacher Dirk, Forest Finance Group
Münch Thorsten, ECHO
Weber Susanne, Movimenta Brasil
Nève Eric, Chevrolet
Wenning Rainer, VIP Sportstravel
Olbrich Karl, Gahrens + Battermann
Wilfert Arno, PricewaterhouseCoopers
Oliveira Clicia, Freelance Journalist
Wilhelm Axel, Sustainalytics
Otto Lars, ORGATECH Mietmobiliar
Wittmann Werner, kicker online
Owen Matt, Liverpool FC
Wirtz Michael, KIT Group
Pahl Kai, allesaussersport.de
Woelki Burkhard, Gazprom Germania
Peltzer Nikolaus, DGS Deutsche Golf Sport
Woratschek Herbert, Universität Bayreuth
Peters Peter, FC Schalke 04
Zächel Frank, Zaechel International
Preuß Holger, Johannes Gutenberg University Mainz
Zastrow Hartmut, SPORT+MARKT
Queralt Jordi, GMR Marketing
Zimmermann Manfred, cmg
Zimmermann Thomas, SPORT+MARKT
Reuter Claudia, Zaechel International
www.spobis.com
7
7 February, 2011
Main Stage, Day 1
16:00 · Welcome address
Welcome address
Dirk Elbers, Lord Mayor of the City of Düsseldorf
16:15 · Discussion
Marketing vs. sporting achievement: How top athletes strike a balance
between commerce and professional sport
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Jürgen Klopp, Trainer, Borussia Dortmund
Jens Lehmann, former national goalkeeper and TV expert
Dr. Steven Althaus, CEO & Chairman, Publicis
Alfred Draxler, Deputy Editor-in-Chief of Bild newspaper, Axel Springer
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17:00 · 1:1 chat
Sponsorship – A management game or business case?
Dr. h.c. Carsten Maschmeyer, CEO, MaschmeyerRürup
17:30 · Laudation
The Sports Marketing Award
Carola Erlewein, Head of Events and Sports Marketing, BMW
18:00 · Keynote + Discussion
Is the revolution coming? How new players will influence the marketing of sports rights
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Alexander Mogg, Partner, Roland Berger
2
Christian Seifert, Chairman of the Management Board, German Football League (DFL)
Frank Rutten, CEO, Eredivisie
Charles Classen, Senior Director of Business Development, ESPN
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www.spobis.com
4
8 February, 2011
Main Stage, Day 2
14:30 · Discussion
Exclusivity under cost pressure: What is the future of Formula 1?
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Richard Berry, Commercial Director, Mercedes GP Petronas
Nikolay Fomenko, President, Marussia Motors
Hans-Bernd Kamps, CEO, tolimit and Expert for Relationship Marketing in Motor Sports
Andre Theuerzeit, Managing Director, B.A.N.G. and Manager of Nick Heidfeld
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15:15 · Speech
Why I invest in football overseas
Prof. Dr. Utz Claassen, Member of the Supervisory Board and Shareholder, R.C.D. Mallorca
15:45 · Discussion
The measurability of sponsorship: Between neuromarketing and day-after recall
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Hartmut Zastrow, Executive Board Member, SPORT+MARKT
Dr. Oliver Graßy, CEO, IFM Sports Group
Prof. Dr. Christoph Breuer, German Sport University, Cologne
Prof. Dr. Herbert Woratschek, University of Bayreuth
Josef Stadtfeld, Managing Director, S20
Stefan Kurz, Head of Sports Marketing, adidas
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www.spobis.com
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Overview
Conference Day 1
» MONDAY 7 FEBRUARY, 2011 (CHECK-IN FROM 8:30)
9:30–12:30
Time
Forum
Room
Page
9:30–12:30
Hospitality (VIP Sportstravel)
26
12
9:40–12:45
The Olympics (GMR Marketing)
14
13
9:45–11:50
Sport and Sustainability (TÜV Rheinland)
1 / Main stage
12
10:00–12:10
Sport and Law (CMS Hasche Sigle)
27
14
10:00–12:00
The Future of Sports Media (Eurosport)
28
13
Time
Forum
Room
Page
12:30–15:45
Responsibility in Sport (GREENCO2MM | CO2OL)
28
16
13:00–15:50
Football (SPORT+MARKT)
1 / Main stage
14
13:15–15:45
International Sports Preview (Orgatech)
14
15
13:15–14:55
Sport and PR (SID Marketing & Continental)
26
15
13:15–15:15
Online Sponsoring 2.0 (FUSSBALL.DE | kicker online)
27
16
1 / Main stage
8
12:30–16:00
16:00–18:45
Main stage
FROM 18:45
Get-together
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Overview
Conference Day 2
» TUESDAY 8 FEBRUARY, 2011 (CHECK-IN FROM 8:30)
9:30–17:00
Time
Forum
Room
Page
9:30–13:00
International Motor Sports (IFM)
14
18
11:00–12:30
Sports Betting (bwin)
28
19
11:00–12:45
Sports Rights Marketing (ARD SALES & SERVICES)
26
19
11:30–13:20
Sponsoring and Brands (Roth & Lorenz)
27
17
13:30–17:00
EPFL Forum on Professional Football Social Responsibility
14
19
1 / Main stage
9
14:30–16:45
Main stage
FROM 17:00
After-work party
www.spobis.com
11
Forums, Day 1
7 February, 2011
Sport and Sustainability
Facilitator: Philipp Klotz, SPONSORS
Main Stage / Room 1
9:45 · Keynote
» Forum Partner*
www.tuv.com
TÜV Rheinland is a leading international service
provider with 14,000 employees based at 500
locations around the world. The organisation’s
preoccupation and central focus is the sustainable development of safety and
quality. TÜV Rheinland believes that social and industrial development is not
possible without technical progress, hence it has been a member of the UN’s
Global Compact initiative since 2006.
From stadium construction to sponsoring: The economic relevance of sustainability in sport
Michael Kammerer, Managing Director, 1. FSV Mainz 05
10:00 · Discussion
10:30 · Speech
Michael Kammerer, Managing Director, 1. FSV Mainz 05
Jochen A. Rotthaus, Managing Director, TSG 1899 Hoffenheim
Stephan A. C. Schippers, Managing Director, Borussia Mönchengladbach
Credibility, integrity, sustainability: How the sports industry benefits from the TÜV Rheinland seal
Tobias Kirchhoff, Member of the Management Team for TÜV Rheinland Cert GmbH,
TÜV Rheinland
10:50 · Keynote
Between volunteer work and medium-sized enterprises: Areas clubs can become more professional in
Michael Meeske, Managing Director, FC St. Pauli
11:05 · Discussion
Michael Meeske, Managing Director, FC St. Pauli
Peter Peters, Managing Director, FC Schalke 04
Erwin Staudt, President, VfB Stuttgart
Thomas Konermann, Member of the Management Team for TÜV Rheinland Cert GmbH,
TÜV Rheinland
» Forum Partner*
Hospitality
Facilitator: Hans-Willy Brockes,
ESB Europäische Sponsoring-Börse
Room 26
9:30 · Speech
www.vip-sportstravel.com
VIP Sportstravel AG is a company of the Zaechel
Group. VIP Sportstravel and Zaechel International
offer unique solutions for sponsors, hospitality clients and corporations. In addition to travel management, the company portfolio also includes ticket and guest management, side events, and hospitality
production in addition to marketing implementation. The specific focus is on
all types of sporting events and major events.
Hospitality success in golf: The UniCredit Ladies German Open
Nikolaus Peltzer, Managing Director, DGS Deutsche Golf Sport
Rauno Gierig, Key Account Management Germany and Austria Private Banking Identity &
Communication, UniCredit Group
10:15 · Speech
Hospitality area third-party marketing taking the example of the Olympic Stadium in Berlin
Joachim E. Thomas, Managing Director, Berlin Olympic Stadium
10:45 · Speech
11:15 · Break
11:30 · Speech
Complete “hospitality and travel” solutions: A review of the 2010 FIFA World Cup and outlooks for the
UEFA EURO 2012 & 2014 FIFA World Cup
Rainer Wenning, Managing Director, VIP Sportstravel
Claudia Reuter, COO, Zaechel International
How Carlsberg delivers profitable business development with hospitality.
Carlsberg’s five secrets to hospitality success
Carsten Buhl, Senior Project Manager Sponsorships, Carlsberg
12:00 · Discussion
What does the future hold for hospitality?
Axel Kaulmann, Commercial Director, LET | Frank Zächel, CEO, Zaechel International
Heinz Anders, Vice President Sales, Anschutz Entertainment Group | Philipp Hasenbein, Managing
Director, Sportfive | Markus Günthardt, Director, Porsche Tennis Grand Prix
12
www.spobis.com
Forums, Day 1
7 February, 2011
» Forum Partner*
The Olympics –
www.gmrmarketing.com
Established in 1979, GMR Marketing is a pioneer in the field of
engagement marketing. GMR’s campaigns create emotional
brand experiences in the fields of sport, entertainment, lifestyle
and digital media, ensuring clients are addressed personally and
directly. Experience with international brands and markets enables
an innovative approach to engagement marketing issues both in Germany and
worldwide.
global idea with local relevance
Room 14
Introduction
9:40 · Introduction
Jordi Queralt, Managing Director GMR Marketing Germany
The Power of Olympic Games in reaching consumers all over the world
9:45 · Keynote
Jan Katzoff, Executive Vice President GMR Marketing
How the Olympic Games delivers for partners
10:05 · Speech
Representative of IFM
Behind the scenes – The friendly Games
10:30 · Speech
Representative of München 2018
Allianz and the Paralympics – Partnering with the second largest sports event in the world
11:00 · Speech
Eike Doerte Bürgel, Brand Communication Manager Allianz SE
11:30 · Break
Procter & Gamble – The Evolution of a Global Idea to a Local Platform
11:45 · Speech
Nathan Homer, Sports Marketing & Olympics Project Leader, UK & Ireland, Procter & Gamble UK
Critical success factors to activate the global Olympic idea in a locally relevant way
11:50 · Discussion
Prof. Dr. Holger Preuß, Johannes Gutenberg-University Mainz | Dr. Klaus Schormann, President of the
International Union of Modern Penthathlon | Representative of an Olympic Athlete (tbc.) | Representative of sponsor (tbc.)
The Future of Sports Media
Facilitator: Lukas Stelmaszyk, SPONSOR
S
Room 28
» Forum Partner*
www.eurosport.yahoo.de
Eurosport is Europe’s leading sports entertainment platform.
Around 300 million viewers in 59 countries receive the Eurosport
and Eurosport 2 channels. Eurosport HD has been broadcast
since 2008; the first Europe-wide live 3D sports broadcast followed in 2010. The online network with mobile services such as iPhone apps is
the most important sports portal in Europe. Eurosport is also the number one
organiser and marketer of sporting events such as the FIA WTCC.
Events and platforms in the media mix of the future: A global platform analysis
based on the WTCC and IRC Eurosport events
10:00 · Keynote
Ulrich Lacher, Managing Director, IFM Sports Group
Is global event marketing a TV industry driver? How broadcasters and their partners
can best arrange their commitment
10:15 · Discussion
Bernd Daubenmerkl, Managing Director, Eurosport | Eric Nève, Motor Sports Manager, Chevrolet
Dirk Glittenberg, Managing Director, U.com Media/Events | Howard Thomas, President Rugby Sevens Comission FIRA
Strategic fields of sports media development: New platforms and markets
11:00 · Keynote
Arnaud Maillard, New Media Director, Eurosport
Sports consumers beyond 2.0: Which technologies do they use, which expectations do they
have of media, and what do they spend their money on?
11:15 · Discussion
Arnaud Maillard, New Media Director, Eurosport | Heiko Genzlinger, Deputy Managing Director, Yahoo!
Kai Pahl, Blogger, allesaussersport.de | Heiko Schwamb, Senior Product Manager Mobile Advertising, YOC
Dr. Arno Wilfert, Partner Transaction Services Strategy, PricewaterhouseCoopers
* The partner is responsible for this article’s content.
www.spobis.com
13
Forums, Day 1
7 February, 2011
» Forum Partner*
Sport and Law
Facilitator: Marco Klewenhagen, SPONSORS
Room 27
10:00 · Speech
www.cms-hs.com
CMS Hasche Sigle is one of the leading German
commercial law firms, employing more than 600
lawyers who advise companies active in a whole range of fields. Their sports clients include world-class
athletes, (professional) sports clubs, managers, event organisers, marketers,
stadium operators and associations. The law firm’s full-service approach allows
for customised practical solutions to be developed.
Lies and deception: Is the sports industry at risk of tarnishing its reputation?
Andrew Jennings, Journalist
10:20 · Speech
Compliance: Crisis prevention and crisis management in the sports industry
Dr. Markus Schöner, Lawyer (Partner), CMS Hasche Sigle
10:50 · 1:1 chat
The major event bid award process: Criticisms and solution proposals from an insider
Guido Tognoni, former top FIFA and UEFA official
11:10 · Keynote
German football Bundesliga investors: Who is getting involved, who comes into question,
how does it all work?
Stefan Ludwig, Senior Manager Sport Business, Deloitte
11:25 · Keynote 2
Dr. Henrik Drinkuth, Lawyer (Partner), CMS Hasche Sigle
11:40 · Discussion
Dr. Henrik Drinkuth, Lawyer (Partner), CMS Hasche Sigle
Thomas Röttgermann, Managing Director, VfL Wolfsburg
Heribert Bruchhagen, Managing Director, Eintracht Frankfurt
» Forum Partner*
Football –
Communication Potential of the Future
Facilitator: Thomas Zimmermann, SPORT+MARKT
Main Stage / Room 1
13:00 · Speech
www.sportundmarkt.com
As the leading research and consulting provider in
the international sports business, SPORT+MARKT
analyses the developments and success factors in
the sponsoring and advertising market. In addition to expertise in market and
media research and consulting, clients are offered access to the largest database for sport, sponsoring and communication. The company has over 500
employees working in over 120 countries worldwide.
Football goes global: The commercialisation of football in the international context
Hartmut Zastrow, Executive Board Member, SPORT+MARKT
13:15 · Speech
The full potential of social media for Liverpool FC
Matt Owen, Community Manager, Liverpool FC
13:45 · Speech
Show me the money! Media and football into the future
Carsten Schmidt, Chief Officer Sport, Ad Sales & Internet, Sky
14:15 · Speech
Sports brands on the net: The internet metamedium
Stephan Schröder, Managing Director, SPORT+MARKT
14:45 ·Break
15:00 · Speech
Football, freaks and beer – yesterday, today and tomorrow:
Carlsberg’s look at using football as a dynamic platform to increase consumer loyalty
Carsten Buhl, Senior Project Manager, Carlsberg
15:25 · Speech
FIFA and UEFA sponsoring as an integral component of Hyundai’s marketing mix
Thomas Dietz, Head of Marketing & PR, Hyundai
* The partner is responsible for this article’s content.
14
www.spobis.com
Forums, Day 1
Sport and PR –
Three Successful Brands and their
Communication Strategies
Facilitator: Florian Oediger, SPONSORS
7 February, 2011
» Forum Partner*
sid-marketing.de | contisoccerworld.de
SID Sportmarketing & Communication Services GmbH
is a subsidiary of the Sport-Informations-Dienst (SID).
The agency offers integral communication solutions for the sports business.
The Passenger and Light Truck Tyres division of Continental
AG develops and manufactures tyres for cars and vans. The
European market leader in this sector, Continental AG recently signed up as an
Official Partner of the DFB-Cup for the 2010/2011 and 2011/2012 seasons.
Room 26
Continental: The DFB-Cup as an attractive communications platform
13:15 · Speech
Alexander Lührs, Head of Media and PR, Continental
ARD TV lottery: Why a social lottery can benefit from shirt sponsorship as part of its communications strategy
13:35 · Speech
Christian Kipper, Managing Director, ARD TV lottery
34 years of the World Team Cup: The ATP tennis world team championship on its way
into the future with a new sponsor
13:55 · Speech
Dietloff von Arnim, Managing Director, Rochusclub Turnier
Outlook: How companies will ensure successful communication in the future
14:15 · Discussion
Alexander Lührs, Head of Media and PR, Continental
Christian Kipper, Managing Director, ARD TV lottery
Dietloff von Arnim, Managing Director, Rochusclub Turnier
Torben Glander, Senior Marketing and Account Manager, SID Marketing
Hartmut Schultz, Managing Director, Hartmut Schultz Kommunikation
International Sports Preview
Facilitator: Uwe Standop, bona dea production
Room 14
» Forum Partner*
www.orgatech-ag.de
ORGATECH AG is one of the largest rental furniture providers in Europe, offering a wide range of brand name
products, services and logistics, individual leasing concepts, and inexpensive sales offers – all from a single source. The most important markets include trade fairs/exhibitions and events/conferences. The
price/performance ratio in addition to the quality, availability and design of the
products set ORGATECH apart.
A view behind the curtain of major events – Summer Universiade 2011 & 2013
13:15 · Speech
Marc Vandenplas, Director Summer Universiade, FISU | Viktor Jitlov, Head of Marketing, Universiade Kazan 2013
Movimenta Brasil – What motivates Brazil on the road to the 2014 FIFA Football World Cup™?
13.30 · Speech
Susanne Weber, First Chair, Movimenta Brasil e.V. | Clicia Oliveira, Freelance Journalist, Brazil
Football in Russia: Investment potential at the 2018 FIFA Football World Cup™
13:45 · Speech
Rinat Dasaev, Partner, SSC Sports & Sales Consulting and Representative of the Russian 2018 FIFA Football World Cup™ bid
Football in Qatar: Expensive fun in the desert, or an attractive investment in a new market?
14:00 · Speech
Boris Hirschmüller, Managing Director, gordion management
14:15 · Break
The future of public viewing: How to motivate the masses
14:30 · Speech
Michael Wirtz, Head of Production, KIT Group
Logistical challenges at international major events taking the example of Formula 1
14:50 · Speech
Lars Otto, Executive Board Member, ORGATECH Mietmobiliar AG
Drawing people together: The future of sports venues
15:10 · Speech
Ben Vickery, Senior Principal, Populous
www.spobis.com
15
Forums, Day 1
7 February, 2011
Online Sponsoring 2.0
Facilitator: Lukas Stelmaszyk, SPONSORS
Room 27
13:15 · Speech
» Forum Partner*
www.kicker.de | www.fussball.de
Kicker online and FUSSBALL.DE are the “football combo”
premium brands of the marketer with the widest coverage,
InteractiveMedia. In cooperation with t-online.de Sport, they
address over 8 million unique users and are therefore by far
the number one in Germany. The internet portal of Germany’s leading football
magazine and the German Football Association’s 360° football portal show
trends, markets and opportunities on the online pitch that means the world.
Internet outlook for 2011: Markets, opportunities, new media. The online sports inventory
David Eicher, Managing Director, Webguerillas
13:30 · Speech
Sponsoring 2.0: Essential trends and developments at sponsors and clubs
Karl Braun, Managing Director, Mataracan
13:45 · Speech
KIA starts its engines: Online objectives and motivating the FIFA partner
Kai Mäder, Advertising Manager, KIA
14:00 · Speech
Deutsche Post: National sponsor wins points online with the Women’s World Cup
Dirk Behrend, Deutsche Post
14:15 · Speech
New routes, new media. Live Twitter updates from the national team’s base in South Africa
Michael Herz, Managing Director, DFB-Online
14:30 · Discussion
The market power of online sports portals: The significance of the internet as an advertising platform
for sponsors and brand name products
Frank Bachér, Managing Director, InteractiveMedia | Werner Wittmann, Head of New Media,
kicker online | Martin Schindler, Director Marketing Performance, adidas | Eike Doerte Bürgel,
Digital Global Brand Manager, Allianz | Burkhard Woelki, Head of Communications Gazprom Germania
Responsibility in Sport
» Forum Partner*
GREENCO2MM is a pro event brand. For the sustainable realisation of brand experiences, pro event develops individual
environmental management systems for climate-friendly live
communication. CO2OL is the leading climate protection agency
and a brand of the ForestFinance Group. CO2OL creates added
value for sport and sponsors through accepted climate protection concepts such as GreenMobility and climate neutrality.
Facilitator: Holger Erdrich, pro event live-communication
Room 28
12:30 · Keynote
www.greenco2mm.de | www.co2ol.de
How sustainable are the DAX30 companies?
Axel Wilhelm, Managing Director, Sustainalytics
12:45 · Speech
Sustainability in Deutsche Bahn’s sponsorship programme
Markus Fälsch, Head of Sponsoring and Marketing Cooperations, Deutsche Bahn
13:15 · Speech
Paraplegia must become curable: The social commitment to sport and business
Anita Gerhardter, Managing Director, Wings for Life | Hannes Arch, aerobatic pilot/ambassador
13:45 · Speech
42.195 km for climate protection: Environment management at the BMW Frankfurt Marathon
Jo Schindler, Managing Director, motion events
14:15 · Speech
League checker: Mobility concepts in the German football Bundesliga
Jürgen May, pro event live-communication | Julia Daniel, CO2OL ForestFinance Group
14:45 · Award ceremony
15:00 · Discussion
CSR in Sport Award for Christoph Metzelder, FC Schalke 04
Communicating sustainability issues convincingly and effectively
Matthias Lang, SMC Management (keynote) | Fritz Lietsch, ALTOP Verlags GmbH (facilitation)
Harald Denecken, Deutsche Olympische Gesellschaft | Christoph Metzelder, FC Schalke 04,
“Zukunft Jugend” foundation | Jörn Huber, pro event live-communication
Dirk Walterspacher, CO2OL/ForestFinanceGroup | Markus Fälsch, Deutsche Bahn
16
www.spobis.com
Forums, Day 2
8 February, 2011
» Forum Partner*
Sponsoring and Brands –
www.rothundlorenz.de
Roth & Lorenz GmbH is one of the leading consulting agencies for experiential communication in Germany. Over 65 permanent staff advise top brands such as Daimler, Coca-Cola,
Mercedes-Benz, P&G and T-Systems. The Stuttgart-based agency’s service
portfolio comprises strategic communication consulting, the planning and realisation of corporate and public events, creative sponsoring, and POS and PR
measures for brands with an understanding of quality.
The Future of Sponsoring
Facilitator: Florian Oediger, SPONSORS
Room 27
Sponsoring of the future: Best practices for brand and image
11:30 · Keynote
Dr. Andrea Appel, Head of Marketing and Pricing, D-A-CH Continental
Sponsoring 3.0: Invest wisely to enjoy manifold benefits
11:50 · Speech
Volker Böcking, Managing Partner, Roth & Lorenz
Marcel Al-Naama, Senior Consultant, Roth & Lorenz
Integral issue management: Smart motivation concepts
What does successful sponsoring of the future look like?
12:20 · Question round
Karl Olbrich, Project Consultant, Gahrens + Battermann
12:35 · Discussion
Credit: Getty Images
Ulrich Roth, Managing Director, Roth & Lorenz
Sevilay Gökkaya, Marketing Director, Citroen
Tom Bender, Managing Director, DFL
Ines Rupprecht, Senior Sport & Entertainment Marketing Manager, Coca-Cola
Daniela Meisenheimer, Marketing Manager Central Europe, Dell
* The partner is responsible for this article’s content.
www.spobis.com
17
Forums, Day 2
8 February, 2011
International Motor Sports –
A Platform with Potential
Room 14
9:30 · Introduction
» Forum Partner*
www.ifm-sports.com
The IFM Sports Group is the leading international service
provider for research and consulting in sports marketing and
communication. With its services and integrated solutions comprising media analysis, market research and consulting, IFM Sports contributes
significantly to making sports market participants even more successful.
Motor Sports 2020
Ulrich Lacher, Managing Director, IFM Sports Group
9:40 · Keynote
The history, status quo and future of F1 Research
Nigel Geach, Director, IFM Sports Marketing Surveys
10:00 · Speech
How we find and work with sponsors in F1?
Tom Moser, Executive Vice President Strategy, Just Marketing International
10:30 · Discussion
Partnerships in Formula 1: An outlook
Christine Uphoff, Randstad | Tom Moser, Just Marketing International
Manfred Zimmermann, cmg Client Management Group
11:15 · Speech
The IndyCar Series success story and international growth of the IZOD brand
Starke Taylor, Vice President, Sponsorship and Activation Phillips Van Heusen Corporation
11:45 · Speech
Porsche AG: Brand partnerships in motor sports
Florian Kurz, Head of Business Relations, Dr. Ing. h. c. F. Porsche
12:15 · Speech
The ongoing success of the Moto GP
Pau Serracanta, Managing Director, Dorna Sports
» Forum Partner*
Sports Betting
S
Facilitator: Marco Klewenhagen, SPONSOR
Room 28
11:00 · Speech
www.bwin.com
bwin is the world’s leading listed online gaming provider, with
more than 20 million registered customers. The bwin Group
has a 50 per cent stake in the German bwin e.K. With its commitment to responsible gaming, bwin sets the standards in the online gaming
industry. Sports sponsoring has been a part of the company philosophy since
it was established in 1997. bwin is currently the shirt sponsor for Real Madrid
and an FC Bayern Munich Premium Partner.
Market development and market potential in the German sports betting industry
Prof. Dr. Klaus Goldhammer, Managing Director, Goldmedia
11:20 · Discussion
New market opportunities from 2012? What’s the next step in the German sports betting market?
Jörg Wacker, Director, bwin
Thomas Deissenberger, CEO, Constantin Sport Marketing and Spokesman – betting working
group, VPRT
Philipp Hasenbein, Managing Director, Sportfive
Christian Dürr, Floor leader for the FDP, Lower Saxony
Emanuel Macedo de Medeiros, CEO, EPFL
Peter Peters, Managing Director, FC Schalke 04
18
www.spobis.com
Forums, Day 2
Sports Rights Marketing
Facilitator: Philipp Klotz, SPONSORS
Room 26
8 February, 2011
» Forum Partner*
www.ard-werbung.de
The principal task of ARD-Werbung SALES & SERVICES GmbH
(AS&S) is to act as a marketing interface, mediating between
media (TV, radio, internet) and the advertising market (agencies
and advertising companies). This involves AS&S offering both parties a broad
range of different services and advertising media, perfectly meeting clients’
varied communication requirements.
European football competitions: The role of central marketing
11:00 · Speech
David Taylor, CEO, UEFA Events SA
Will UEFA’s central marketing concept fail because of the German Federal Cartel Office? A legal assessment
11:30 · Speech
Dr. Harald Kahlenberg, Lawyer (Partner), CMS Hasche Sigle
The impact of UEFA’s central marketing concept on the German market
12:00 · Keynote
Michael Lina, Head of Sports Marketing, ARD SALES & SERVICES
12:15 · Discussion
David Taylor, CEO, UEFA Events
Michael Lina, Head of Sports Marketing, ARD SALES & SERVICES
Robert Müller von Vultejus, Managing Director, UFA Sports
Henner Höper, Marketing Director, Bitburger
Denni Strich, Marketing Director, DFB
EPFL Forum on Professional Football
Social Responsibility Great Football Makes Great Things
Room 14
» Forum Partner*
www.epfl-europeanleagues.com
The EPFL gathers all major Leagues' and Clubs’ foundations and other
similar organisations to confer due visibility to the significant social
role pursued by Professional Football in Europe. High-level experts in
this field and relevant personalities have been invited with the main
purpose of exchanging views, exploring joint synergies and driving
new dynamics concerning the social value of Professional Football, and the role
of Leagues and Clubs in delivering social and community development.
Opening Session
13:30 · Keynote
Sir David Richards, EPFL Chairman | Tom Bender, President of the DFL Bundesliga Foundation
Emanuel Macedo de Medeiros, CEO EPFL | Maarten Roest, Head of Communication for EU/FAO Visibility
Thorsten Münch, Head of Communication Unit – European Commission ECHO
The social impact of professional football in Europe
14:00 · Discussion
Tom Bender, Managing Director, DFL | Carlos del Campo, General Secretary of the Spanish League, Fundación
de Fútbol Professional | Paul Thorogood, CEO, English Football Foundation | Adrian Skubis, Head of Communication
Polish Prof. Football League, Ekstraklasa Foundation
Delivering social and community development through football
15:30 · Discussion
Nicoletta Flutti, Head of Inter Campus Project F.C. Internazionale | Julio González Ronco, General Manager
of Real Madrid C.F. Foundation | Carlos Móia, Executive President, SL Benfica Foundation
Simon Morgan, Head Community Development, The English Premier League | Anne-Kathrin Laufmann, Head of Social
Management, SV Werder Bremen
Conclusions of the forum
16:45 · Summary
* The partner is responsible for this article’s content.
www.spobis.com
19
SpoBiS Partners
Presenting Partner
TÜV Rheinland is a leading international service provider with
Contact:
Tobias Kirchhoff
Head of Marketing
TÜV Rheinland Cert GmbH
Am Grauen Stein
51105 Cologne, Germany
+49 221-806 1615
[email protected]
www.tuv.com
14,000 employees based at 500 locations around the world. The
company’s preoccupation and central focus is the sustainable
development of safety and quality. TÜV Rheinland believes that
social and industrial development is not possible without technical progress. It is exactly for this reason that safe and responsible use of technical innovations, products and systems is crucial.
TÜV Rheinland has been a member of the UN’s Global Compact
initiative since 2006 and can look back upon an 140-year tradition headquartered in Cologne.
Lounge Partner
Contact:
Lars Otto
Executive Board Member
ORGATECH Mietmobiliar AG
Schillerstraße 70
71277 Rutesheim, Germany
+49 7152 6100-0
[email protected]
www.orgatech-ag.com
20
ORGATECH AG is one of the largest rental furniture providers in
Europe, offering a wide range of brand name products, services
and logistics, individual leasing concepts, and inexpensive sales
offers – all from a single source. The product range comprises
decorative and functional design elements for temporary living
spaces. The product policy is oriented to client usage in the most
important markets: trade fairs/exhibitions and events/conferences. The price-performance ratio, the service offerings, quality,
availability and product design set ORGATECH apart.
www.spobis.com
SpoBiS Partners
Premium Partners
Eurosport is Europe’s leading sports entertainment platform.
As the leading research and consulting provider in the interna-
Around 300 million viewers in 59 countries receive the Euro-
tional sports business, SPORT+MARKT has analysed the deve-
sport and Eurosport 2 channels. Eurosport HD has been broad-
lopments and success factors in the sponsoring and advertising
cast since 2008; the first Europe-wide live 3D sports broadcast
market for 25 years now. In addition to expertise in market and
followed in 2010. The online network with mobile services
media research and strategic consulting, customers are offered
such as iPhone/iPad apps is the most important sports portal
access to the largest database for sport, sponsoring and com-
in Europe. Not only is Eurosport number one in international
munication. The company has over 500 employees employed
reporting, it is also an important player in the sports business
in over 120 countries worldwide. In addition to its headquarters
in the production and marketing of sporting events such as the
in Cologne, the company also has offices in Great Britain, Spain,
FIA WTCC and the Intercontinental Rally Challenge (IRC).
Italy, France, the Netherlands, Brazil and Singapore.
Contact:
Tibor Radda
Commercial Director
Contact:
Thomas Zimmermann
Head of Marketing, Member of the Management Team
Eurosport Media GmbH
Rosenheimerstraße 145 e
81671 Munich, Germany
+49 89 958 29 299
[email protected]
www.eurosport.yahoo.de
SPORT+MARKT AG
Luxemburger Straße 299
50939 Cologne, Germany
+49 221-430 73 166
[email protected]
www.sportundmarkt.com
CMS Hasche Sigle is one of the leading law firms for commercial
The IFM Sports Group is the leading international service provider
law, employing more than 600 lawyers who advise companies in
for research and consulting in sports marketing and communica-
a diverse range of sectors both in Germany and overseas. Their
tion. With its services and integrated solutions comprising media
sports clients include world-class athletes, (professional) sports
analysis, market research and consulting, IFM Sports contributes
clubs, managers, event organisers, marketers, sponsors, stadium
significantly to making sports market participants even more
operators and national and international associations. The law
successful. IFM Sports thinks and operates internationally, with
firm’s full-service approach and associated close cooperation
the group adopting innovative approaches with their clients, such
between experts for contract, media, company, financial and tax
as with neuromarketing in sports sponsoring and the IFM Spon-
law allow for customised practical solutions to be developed for
soring Scorecard. The name IFM has stood for success, creativity
clients.
and experience in the sports business for some 20 years now.
Contact:
Dr. Sebastian Cording
Lawyer
Contact:
Christian Riedle
Head of Sales, Member of the Management Team
CMS Hasche Sigle
Stadthausbrücke 1-3
20355 Hamburg, Germany
+49 40 37630-325
[email protected]
www.cms-hs.com
IFM Sports Gruppe
Ohiostraße 8
76149 Karlsruhe, Germany
+49 721 91260-150
[email protected]
www.ifm-sports.com
www.spobis.com
21
SpoBiS Partners
Official Partners & Exhibition Partners
Media Partners
Sports Market Intelligence
22
www.spobis.com
SpoBiS Information
Organisation
» Event venue
Main stage
Room 1
CCD Congress Center Düsseldorf
Stadthalle entrance
g
rin
te
a
dc
Address to enter into the navigation system:
Rotterdamer Strasse 144
40474 Düsseldorf
on
an
2nd floor
ti
ibi
h
Ex
Get-together
Presenting Partner
Premium Partners
Room
27
Room
Lounge
14
Room
26
Room
28
Press
Check-in
Ground floor entrance
damer
Rotter
e
Strass
» Your partner in Düsseldorf
Special SpoBiS hotel rates, rail and air travel in
addition to city information and sightseeing tours.
Please contact the Düsseldorf experts as soon as possible:
Düsseldorf Marketing & Tourismus GmbH (DMT)
– Business Travel Service –
Tel.: +49 211/172 02-839
Fax: +49 211/172 02-32 21
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Web: www.duesseldorf-tourismus.de/en/business/spobis
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Partners
SPONSORS Verlags GmbH
Donnerstraße 10-20
22763 Hamburg, Germany
Tel.: +49 (0) 40 / 41 33 00 8-13
Fax: +49 (0) 40 / 41 33 00 8-19
Email: [email protected]
Web: www.sponsors.de
ESB Europäische Sponsoring-Börse
ESB Marketing Consult AG
Brunneggstraße 9 • Postfach 519
9001 St. Gallen, Switzerland
Tel.: +41 (0) 71 / 223 78 82
Fax: +41 (0) 71 / 223 78 87
Email: [email protected]
Web: www.esb-online.com