docWho Attends? - Indianapolis Home Show
download 
Report Transcription
Who Attends? - Indianapolis Home Show
Your Indianapolis Home Show Team • • • • Laura Groninger, Show Manager Heather Newsom, Senior Office Manager Tami Bailey, Sales Consultant Nicolette Wyatt, Sales Consultant Today’s Agenda Who Attends Our Shows? Celebrity Sightings and Updates Consumer Marketing Campaign Exhibit Like An Expert Joe Trimble, Director of Sales Who Attends? 92% are homeowners $98,775 average annual household income 81% attend with a project in mind 75% attend with a spouse – meet BOTH decision makers 73% are ages 35 – 64 72% plan to spend up to $10,000 with an exhibitor within a year • 55% have a home renovation budget of up to $30,000 • • • • • • Source: 2015 Marketplace Events Attendee Survey What are they shopping for? • 70% • 55% • 42% • 39% • 31% • 25% • 19% • 13% General Contractor, Remodeler, Builder Landscaping, Outdoor Living Kitchen and Bath Furniture/Home Décor Windows/Doors/Siding Flooring Painting Appliances Celebrity Sightings! Yard Crasher’s Matt Blashaw Appearing Opening Weekend January 22, 23 & 24! Celebrity Sightings! HGTV’s John Gidding Appearing January 29th and 30th! Celebrity Sightings! HGTV’s Two Chicks & a Hammer Appearing Final Weekend January 30 & 31! 2016 Show Updates CENTERPIECE HOME Grand Estates Collection The Allerton by Fischer Homes NEW! Stage & Craft Beer Corner in South Pavilion PUB Shed feature garden Sip in Style at the Wine Garden Greenery Galore with Feature Gardens Fresh Flower Shop by McNamara Florist Brighton Village And Much More! Marketing Strategy 42 shows across North America: Test, track + gather research Strategic marketing and PR that attracts qualified homeowners A robust media buy + strong local promotions Attendance-driving celebrity appearances and features Award-winning social media that drives ticket sales Unwavering attention to detail and excellent customer service Indianapolis had the highest attendee satisfaction in the U.S. Media Buy We receive more than a $600,000 in advertising and PR! TV: CBS4, Fox59, WTHR, RTV6, WISH, Comcast, Brighthouse Radio: WTTS, WIBC, B105, HANK, WFMS, WZPL, WJJK Newspaper: Indianapolis Star Magazine: Reach, Neighborhood Source, TheHomeMag Billboards: Clear Channel, Lamar, Clear Channel Airport Email: Year round email blasts to our 33,000+ opt-in database Social Media: Facebook, Twitter, Instagram And MORE! We leverage our BUYING POWER and have MORE advertising than any other show in the area! A Fresh, New Look! Sponsorship Opportunities Customized to fit your needs Increase booth traffic Drive consumers back to your retail locations and websites Product/service awareness Increase brand loyalty Reinforce image Gather qualified leads Sponsorship Opportunities Opportunities Available Online Ticket Sponsor- SOLD Official Mattress Company - SOLD Stage Sponsor - SOLD Product Category Sponsor Information Booth Celebrity Sponsor - SOLD Floor Decals Consumer Emails Bag Sponsor - SOLD Show Guide Advertising Exhibit Like an Expert Joe Trimble Top 5 Reasons to Exhibit NOW 1. Efficient Use Of Time - connect with hundreds of prospects and customers in a short amount of time, in one location! It costs 62% less to close a lead generated from a show than one in the field *Center for Exhibit Industry Research 2. More Focused and Isolated Leads 3. Bold and Unique Advertising with Minimal Risk 4. Greater Risk in Being Absent – consider the long-term effect of not exhibiting, being absent makes you a non-player in the field and puts your competitors top of mind with buyers 5. Effective Use of Marketing Dollars – measurable results! Face to Face Selling to Qualified Buyers Vibrant Marketplace for Serious Shoppers Permission Based Marketing / Sales YOUR SAFEST BET. Period. EXHIBIT SPACE DON’TS No sales are happening here! Too much Carpet does not cover booth space, table skirting needs to be adjusted. Needs Improvement Should be in a 10x20 booth How NOT to Exhibit Don’t overstaff your booth Don’t text or talk on phone Don’t hold a buffet in your booth Don’t go MIA Don’t stalk attendees in the aisles Don’t complain Don’t treat the show like a vacation from the office Exhibit Space Do’s Decide How Much Space Show Budget Product Selection Desired Objectives 10x10 space – 3 seconds, 3 steps Carpet or Flooring is required in all booths Before You Get There Literature and Giveaways - should be strategically planned Neatness Counts Before You Get There Excellent Signage, warm and inviting Before You Get There Amazing what you can do with 100 square feet! Before You Get There 10x10 in line booth Before You Get There 10x20 Booth Tips from your Show Team The best attire you can wear is a SMILE Better late than never is not a motto to live by at our shows Create a warm and inviting space Use your prospect’s name Know your competition Make friends with your neighbors After the Show • Call ALL leads • Consider a mailer, email blast to opt ins, etc. • Get feedback from employees • Provide feedback to show staff • Start planning for next show! FAQ Sheet • • • • • • • Show Hours? Move In and Set Up? What’s Included? Signage? Tear Down? Exhibitor Manual? Buyer’s Guide? Earn a Discount on your Space! Earn a Discount on your Space! Sell 100 tickets to the Show Tweet Email Facebook Advertise The Smart Pergola Please welcome Carlo Bertolini Please welcome Claudio Bertolini Crane Builders Please welcome Aaron Crane Please welcome Aaron Crane Taylor Home Improvements Please welcome Steve Taylor Please welcome Steve Taylor And the winner is… Thank you for attending!
