TIA League - Home

TIA League
Media Kit
Female Business and career hub
About TIA League
TIA League is a female career and business hub
established for young career driven women and
those that are passionate about entrepreneurship.
​
Our programs are for girls, made especially for
girls. We offer hands on practical skills, whether it
be business or career, you have come to the right
place.
This is an opportunity for girls to come together to
gain career development and pursue business
opportunities while being influenced and
mentored by like-minded women who have a
interest for their well being and dreams.
Our Mission
*Bridging the gap of unemployment through
practical entrepreneurial and career skills.
*Teach girls how to start and run their own
business’s from high school level till university level.
*Being the best mentor, friend, sister and life coach
that a girl needs.
​We know and understand the hardships that many
young South African women face. Being young
female entrepreneurs that have gone through
similar struggles, we would like to use this
opportunity to encourage our fellow sisters and
help them become responsible and accountable
for their futures
THE TIA Girl
*She is all ages’, classes and religions.
*She's got a brilliant heart and beautiful mind.
*She is forever a work in progress; she seeks to be
confident in her own skin.
*She is a doer, a businesswoman, career driven.
*She sees the best in others, and is leaving this
world better than she found it.
Our Projects
*The TIA Council – a high school and varsity program
aimed at teaching girls how to start and run a
business. The program is a one year project. The girls
work as a team as they run their business, once the
year ends the girls will part take in the liquidation of
the company. *Dividing all their sales and sharing
their profits, just like shareholders do*
*TIA Ambassador - Sourcing events and activities that
TIA and partner brands can get involved in.
Build a network to communicate upcoming events,
seminars and activities. Host and organise workshops
in their communities. Find innovative ways to get
women to connect with TIA
*The Matric Dance drive – The TIA Legends run a
campaign to make a girls matric dance come true
by donating matric dance garments, shoes, jewellery
etc.
*TIA Events – We have quarterly networking session
where girls get to be girls. - We talk everything
business and personal branding.
Events:
The Tea Lounge
The TIA Awards
The TIA Girl needs analysis
Age group
16-18
19-24
Her worries
Career Guidance
A Job
Peer Pressure
Starting a business
Good grades
Strength
She is open minded and
welling to learn
She has unlimited campus resources
around her.
She is open to learning new things
Her Fluencies
Her Friends and Teachers
Her Friends and Mentor
Her business needs
Minimal – she isn’t so sure
about starting her own
business but she does have a
little business running at
school. She would like to go to
varsity and build a career first.
Medium – she would like to learn
and start her own business, she isn’t
sure where to start and the way
forward. She feels she needs
guidance
What TIA can provide
A business and career
mentorship
Business coach
A self-esteem mentorship
Career guidance and updates
Brand Ambassador program
THE TIA BRAND AMBASSADOR

TIA brand ambassadors are
made up of young, energetic and
passionate young ladies who are
an extension of the brand and
embody what our company
stands for.

These are specially selected
young ladies from various areas
and communities and each of
them are influencers and opinion
leaders in their networks.
TIA brand ambassadors are the fingers in the pulse and our voices in their communities.
Their role to inspire like minded young women, get them to embrace TIA as a brand and
a friend and really connect with women in their communities.
The ambassadors are the crux to our brand’s consistent presence in different
communities.
Their role is to ensure that women of all ages are introduced to TIA, and ultimately make
TIA top of mind when it comes to mentorships, business and career advise.
AMBASSADOR ACTIVITIES INCLUDE
Benefits
How to become a brand
ambassador
 Brand Building activities
Those interested can apply for the
 Business and career training
(Become a facilitators)
role on the TIA League site or can
 Monthly incentives
simply email.
Each young lady will be
interviewed to ensure that she
 Invitation to a number of
business events throughout the
year.
ambassador.
 Own profiles and details on the
TIA website, this will benefit
positive PR opportunities.
Appointed brand ambassadors are
 Opportunity for a feature in the
monthly newsletters
meets the requirements of a brand
informed of their selection and
will then be trained.
 Receive training on additional
skills: journalism/blogging,
beauty therapy, project
management and many more…
TARGET MARKET
Female: 16 -35
TIA Website Viewership
Months and Years
Jan
Feb
Ma
Mar Apr y
Jun Jul
Aug
Sep
Oct
Nov
Dec
Total
50
936
186
258
428
224
2,082
708
626
620
8 582
2013
2014 435 508
525 355 747 857 1129
2015 597 527
649 671 82
1051 1021
2 526
Country
Views
European Union
3 555
South Africa
2 049
United States
1 177
Previous Projects
Club Meetings
This are the previous business and career club
meeting we’ve held. The sessions were held on
a monthly basis.
The Ladies Breakfast
The picnic
Morning Sessions
Club Campaigns
Business Guides
and
Monthly Magazine
Online Magazine
Business Guides
Partnership
EAST BANK HIGH SCHOOL
TCF
Junior Achievement
Meet the team
Mosa Malebo
B.com Accounting Degree
Treasured Style, a high fashion designer brand for African
women, was formed in 2009 by Mosa Malebo during her varsity
years at the University of the Free State. Mosa discovered her
passion for sowing through patterns she found lying around the
house. She later developed this skill and took up sowing classes
during her primary school years. After graduating from UFS she
continued with her fashion business and worked on building her
own clothing brand.
In 2012 while living in Bloemfontein she established DIY Diva
Club for career and aspiring business women who meet on a
monthly basis. This idea started as a hobby which organically
grew into a club which produced a monthly business and career
magazine.
Paballo Nkwe
BsocSci Degree in Law & Sociology
While studying at the University of Cape Town Paballo
discovered her passion for the marketing industry. In 2009, after
working as a part-time promoter for various brands she
embarked on a journey to establish an events and marketing
company (BANK Productions) with three of her friends. This
later opened the door for her to become one of 14 national Black
Berry Brand Ambassadors where she assisted the brand with
marketing strategies within the youth market. In 2012 she was
consulted to assist Elle Magazine's Marketing and PR team with
conceptualising and executing the Style Reporter campaign
nationally. In 2013 she was selected to become one of the faces
for the Black Berry youth campaign that ran in South Africa and
Nigeria.
After graduating in 2012 she moved back to Johannesburg to
work as an Account Manager for a youth marketing agency
called Student Village
Contact Details
• [email protected]
www.tialeague.co.za
www.tialeague.weebly.com
www.facebook.com/tialeague
081 468 3269