proposal - PR01.TRADE SHOW GROBAL SITE

PROPOSAL
ABOUT
PR01. TRADE SHOW Bringing Asia Together
PR01. TRADE SHOW is an exclusive platform, which brings Asia together in one roof,
presenting a highly-edited group of collections from Tokyo and around the world. The
venue is divided by showroom, giving buyers a better understanding of the exhibiting
brands, as well as creating more business opportunities. The show is expanding
globally, with each event carefully localized to fit the specific market.
NAME
:
PR01. TRADE SHOW TOKYO
VENUE
:
EBiS303
DATE
:
2014.10.21(Tue) - 23(Thu) 10:00 - 18:00 (Subject to change)
VISITORS
:
3,000 人 (Subject to change)
TARGET
:
Buyers, Press, Other Businesses
ORGANIZED BY :
H.P.FRANCE
PRODUCED BY
PR01.
:
Media
PR01. Press Room
TO
TO
BUYER
END USERS
PRESS
PROMOTION
Party・Event Production
TO
SALES
KEY PLAYERS
MEDIA / END USERS
STORE
PR01. Show Room
90 Shop in Japan
TO
TO
BUYER
END USERS
PR01. has a wide range of functions from press room, showroom, event production, to web media. Furthermore, with H.P. France owning nearly 90 retail
stores throughout the country, PR01. is able to utilize these resources and provide total fashion solutions.
PR01. TRADE SHOW GLOBAL EXHIBITION PROJECT
TARGET
Buyers
DOMESTIC
AMERICAN RAG CIE / BARNEYS JAPAN / BAYCREW'S / BEAMS / Code Three / ESTNATION / H.P.FRANCE / RESTIR / Ron Herman / SHIPS / STUDIOUS / TOMORROWLAND / UENO SHOKAI / UNITED ARROWS / Via Bus Stop / ZOZO TOWN / 伊勢丹 / 西武 / 大丸 / 髙
島屋 / 東急 / 阪急阪神 / プランタン銀座 / 松坂屋 / 松屋 / 三越 etc...
INTERNATIONAL
AMORPH / ARTIFACTS / ASOS.COM.LTD / AWA / BAUHAUS / BERG PTY LTD / bisou bisou / boutiqueye / Breeze center / CHOCOLATE & PICKLES FASHION / CLOTH FAIR / CLUB 1981 / CLUB21 / CLUB DESIGNERS / COCOMOJO / Cocktail / COLETTE / Concrete /
coup de foudre / COUVERTURE / DAIL / EVEN / FOUND / Galeries LAFAYETTE /GAMMA PLAYER / Handsome Corp / Hanwha Gallaria / H.Lorenzo / HOTEL V / I.T / Jeffery / JFT Holding Ltd / JIN shop / JOYCE / JUMELLE / KABIRI / Lane Crawford / Lazzari / Le
Bon Marche / Level 6ix / Liberty / LORENZO / LUUKS / MARAIS / Maria Luiza / Opening Ceremony / PEDE & STOFFER / Satine / SAUCE / SENSE / SERIE A / SEVEN DAYS / SHINE / SIDEFAME LTD FENIX GROUP / SPACE / SPACE MUE / SPR+ / STYLETRIEB.COM /
TAIWAN GIVEN / The boon shop / Thimbloom / Trafic / 大葉高島屋 / 新光三越 / eslite - 誠品書店 - / 統一阪急 etc...
Industry Insiders
BREEZE BREEZE / ITOKIN TAIWAN / JAPAN COUNCIL OF SHOPPING CENTERS / JAPAN DEPARTMENT STORES ASSOCIATION /JAPAN SPECIALTY / Laforet HARAJUKU / LUMINE / MARUNOUCHI BLDG. / MINISTRY OF
ECONOMY TRADE AND INDUSTRY / NAMBA PARKS / OMOTESANDO HILLS / PARCO / ROPPONGI HILLS / STORES ASSOCIATION / TAMAGAWA TAKASHIMAYA S.C. / TOKYO MIDTOWN / VENUS FORT etc...
Media
DOMESTIC
ASAHI / BRUTUS / common&sense / ELLE girl / Fashion News / Fashionjp.net / Fashionsnap.com / FUDGE / gap press / GINZA / GISELe / GLAMOROUS / GLITTER / GRIND / high fashion /
Japan Times / MAINICHI / men's FUDGE / MEN'S NON-NO / MODE PRESS / NHK WORLD / NHK WORLD / NIKKEI / Numero TOKYO / NYLON JAPAN / POPEYE / SANKEI EXPRESS / SENKEN /
SO-EN / SPUR / SPUR.JP / STUDIO VOICE / Style.com / Taiwan News / TBS / THE SEN-I NEWS / UOMO / VOGUEgirl / WGSN / WWD JAPAN / WWD JAPAN.COM / YOMIURI etc...
INTERNATIONAL
Domestic Buyer
International Buyer
Showroom
Media
Early adopter
Ami / Bangbella / Business Weekly / CHOC / Class / COOL / daily news / Fashion Collection /FMH / GQ digital / Interior / i-style / La Vie / LDOPE / Migros Magazin / MilkX / mina /
MOT-TIMES / mypaper / M-MUG / NET Wave / News Fashion Daily / Prestige / Ray / Stylesight / Taiwan Shin Sheng / TVB / TVBS / ViVi / VOGUE / We Ar global
magazine / with / 壹週刊 / 自由時報 / 寶福新聞 etc...
Majority
By inviting opinion leaders and influencers, the
show provides a high quality, top-down sales and
promotional approach.
PR01. TRADE SHOW GLOBAL EXHIBITION PROJECT
SPACE IMAGE
Held at fully renewed EBiS303
EBiS303, which has long been a venue used for many fashion functions. Will
reopen in October 2014 after a full renovation. The newly renewed space is a
great choice for the event.
〒150-0013 1-20-9 Ebisu Subaru Bldg. Ebisu, Shibuya-ku, Tokyo
250m (3 minute walk) from JR Ebisu Station East Exit
4 minute walk from Hibiya Line Ebisu Station Exit 1
http://www.ebis303.com
Art Director
PR01.tradeshow welcomes YOSHIROTTEN as the show s art director.
He will oversee all design aspects from the overall look of the show to print material.
Graphic artist/art director. Has gained international recognition ‒ commercially and artistically ‒
Create a comfortable meeting space for buyers
Our sales producer will bring together brands and buyers, supporting any
business needs. Also, by dividing the venue by showroom, visitors understand
the brand concept more clearly, and can buy more efficiently.
working for vast clients around the world from NY, Sydney, to Berlin, with works ranging from the
interior decoration of the ACE Hotel in NY, designing album covers for artists such as BOYSNOIZE,
DJ HELL, STEVIE WONDER, and m-flo, lookbook direction, textile and t-shirt design for fashion
brands, design direction for the cushion brand GALA , to collaborative projects with Japan
Aerospace Exploration Agency.
YOSHIROTTEN
www.yoshirotten.com
PR01. TRADE SHOW GLOBAL EXHIBITION PROJECT
SHOWROOMS
The show will include showrooms around the world
Bringing visitors the latest fashion trends. 2 showrooms, ! and Hoop , will be exhibiting from PR01.
!
Hoop
(Bang ）
Showroom based on the concept of CANNABIS and CANNABIS LADIES a place where outsiders
Promote each designer s strong points. Connect Designer →
Harajuku (Tokyo) to the world and vice versa. Provides services specializing in fashion from PR,
Hoop and help bring the designer to the next level.
who have the same interest in music, fashion, and art, gather . Showcases the latest trends in
store operation, and distribution. In addition to participating in PR01. TRADE SHOW as a
Showroom → Buyer → Customer → Designer in one large
temporary showroom, !Showroom also provides direction, attending, and event planning services.
MENS BRAND DIRECTOR :
KOUKI OZAKI
LADIES BRAND DIRECTOR :
RYUICHI SATO
DIRECTOR :
TOSHIAKI KIMURA
Joined H.P. France S.A. in 2004. Became the director of
Joined H.P. France S.A. in 2006. Became director of SHOP
Worked on distributing 10 European brands while at HPF Wut berlin.During
CANNABIS in 2008, as well as helped launch CANNABIS
LABORATORY berberjin®/FACTORY a collaborative project
that time, was sales manager at HPF s Import Division. Works with nearly 100
LADIES. In 2011, opened ABYDOS, a gallery type concept
with 原宿 berberjin®. In 2008, launched CANNABIS LADIES
specialty and department store around the country each season. Is also the
store next to CANNABIS. Works on artist and brand
and worked as director/buyer. Launched rooms Direction
branding manager for French brand EROTOKRITOS.
exhibitions, plans and runs pop-up stores.
Area108 in 2011.
Brands :
Brands :
BEDJ.W.FORD / daydream nation / FLEAMADONNA / John's by Johnny /
antonio marras etc...
KIDILL / TOKYO DEMOCRASY etc...
PR01. TRADE SHOW GLOBAL EXHIBITION PROJECT
PROMOTION for BUYER
Put H.P.France S.A. s buyer list of nearly 17,000 to maximum use, which is gathered from the company s extensive business sectors including wholesale, trade show
operation, retail, PR, as well from our overseas partners.
SEOUL
TOKYO
roomsLINK
TAIPEI
roomsLINK
H.P.FRANCE , rooms , roomsLINK
NEW YORK
H.P.FRANCE , DRESSING
PARIS
H.P.FRANCE , DRESSING
H.P.FRANCE. Client List
Rooms、rooms LINK Buyer List
Overseas Buyer List
1,600
10,000
6,000
Sales Producer
Hoop director Toshiyuki Kimura will act as PR01. TRADE SHOW s sales producer. Will approach buyers and media through our extensive experience in PR and
wholesale, a well as visit stores around Japan directly, researching and communicating with buyers, which will help with matching brands with buyers.
PR01. TRADE SHOW GLOBAL EXHIBITION PROJECT
PROMOTION for MEDIA
Strong PR support through the PR01. press team
Social Media and Newsletters
Reach out to nearly 30,000 people in the fashion industry.
PR01.Pressroom
With press offices in Harajuku in Jinnan, PR01. handles 70 domestic and international brands. With
nearly 380 appointments/months, PR01. constantly communicates with the most influential
members of the fashion community including editors, and stylists.
Individual reach out to industry media
By putting out announcements in industry media, we reach out to both
domestic and international buyers and press.
Approach influential bloggers
International Blogger
Invite famous bloggers form overseas and have them write about the show and
exhibiting brands. Work with JETRO in inviting the most influential bloggers.
Domestic Blogger
Fashionsnap.com / FASHION MAG / MODEM ONLINE / STYLE.COM / WWD / 繊研新聞 etc...
Invite influential domestic bloggers and have them post show reports, thus
bringing together brands and consumers.
PR01. TRADE SHOW GLOBAL EXHIBITION PROJECT
SERVICE
Hold seminars for exhibitors, inviting buyers as guest speakers
Have buyers speak to our exhibitors on what buyers are looking
Gather comments from
buyers, and press during
event and report back to
exhibitors.
for and advice on negotiation.
Seminar on overseas transactions
Seminar on overseas transactions, such as setting FOB, payment,
trade procedures in general.
Pre-Show
Mid-Show
Post-Show
Online services for exhibitors
Will be able to view each brand s terms and conditions, order sheets, line
sheets, and look books. Aimed to increase buying interest.
Shipping Consultant
Consultant will be available for questions regarding shipping and exporting
to overseas stores.
PR01. TRADE SHOW GLOBAL EXHIBITION PROJECT