Univision Radio NEW - as of 6 10 11 (full version).pptx

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Univision Radio 2011
Connecting Hispanic Consumers with Your Brand
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Why Radio?
Radio is Tactical, Mobile and a Great
Promotional Medium
Tactical
Targeted
Radio offers a ways to
pinpoint specific consumers
by age, gender, geography,
and acculturation, therefore
providing a gateway to your
marketing “hot” spots.
The frequency of radio spots
allows repetition of an ad
message to reinforce
shopping behavior or
consumer action.
Mobile
Closest to POP - Radio stays
closer to consumers for
longer periods during prime
buying hours than any other
medium.
Promo
tional
Radio and its personalities
create events. It can easily
go on-site or in-store to
attract customers and
create excitement.
Retail
Driven
Flexible
From content to copy radio
is flexible to the needs of the
advertiser in terms of both
media and creative.
Whether consumers are buying
clothes, shoes, or appliances,
Radio reaches them in all key
retail categories. Radio
reaches 89% of retail shoppers
every week.
Radio Plays A Much More Important Role In The Media Mix
For Hispanics
Impressive Increases in
Audience Share
P12+ National AQH Share / Spanish
Formats
Spanish Radio’s national avg.
quarter hour shares have seen
double digit growth over the
past 8 years!
Spr ‘02
Significantly Outpacing
Population Growth
Spanish Radio Listening
Outpaced Hispanic Population
Growth in the Last Decade
Almost Three Times
Media Share of Hispanic
Media
Radio accounts for 1 in 5
dollars spent in Spanish media,
while only 7% of Total Media
mix.
7.7
12.0
Spr ‘10
+56%
Population Growth 2010-2000
+41%
Hispanic Pop.
Growth
Spanish Radio
Share Growth
% Of Total Media Dollars Allocated to Radio
7%
Total
Media
19%
Sources: 2010 Hispanic Radio Today (National Spanish Format Share Aggr) , Geoscape, American Marketscape DataStream™ 2010 Series.
Media Allocations: Total Ad Spend: Kantar Media Jan-Sep 10, SL Ad Spend: 2009 Hispanic Factpack
Spanish
Media
Hispanics are Truly ENGAGED with Radio
Days
Of Radio listening each year by
Latinos. That’s 15 hours and 22 minutes
tuned to the radio every week.
Source: RAB Radio Marketing Guide, based on RADAR 1078 March 2011 Monday-Sunday 24-Hour Time Spent Listening Estimate for Hispanic A1834
5
Hispanics are Driving Radio Listening Growth
“
Radio’s cume [audience] keeps growing, in large
part thanks to Hispanic listeners. Four–in-ten of
Hispanic listener gains came in the 18-34 age
group and helped radio’s overall performance in
the demo. Thanks again to a growing Hispanic
audience, the number of teens who listen to radio
also went up by 203,000 in the past year.
Inside Radio, March 2011
”
6
The Power of Saying It
“En Español”
7
U.S. Hispanics Prefer To Consume Media in Spanish
prefer watching prefer listening to prefer reading
in Spanish
TV in Spanish
the radio in Spanish
Source: Simmons NCS/NHCS Fall 2010 Full Year, Population A18+, “Preferred in Spanish” includes Spanish only, mostly
Spanish but some English, mostly English but some Spanish
8
Spanish Resonates Across Media Types, Regardless of
Years of Residence
SPANISH Media Usage Among Hispanics – By Cume %
Mobile
Print
Internet
Radio
Television
<5
Years
24
39
44
66
80
5 -9
Years
20
44
44
70
87
10-19
Years
17
41
40
68
80
20+
Years
14
36
26
62
77
Source: Simmons NCS/NHCS Fall 2010 Full Year, Hispanic A18+ (Watched Spanish TV (wk), Listened to Spanish Radio (wk), Visited Spanish
Websites (wk), Read Any Spanish Magazine (Print) – Net,, Accessed Internet Through Mobile Phone
Copyright © Univision Communications Inc. All rights reserved.
9
Spanish Radio Connects with Hispanics, Regardless of
Language Preference
SPANISH Capable
Hispanics
#1
Spanish Cont.
46%
43%
Spanish Cont.
42%
Regional-Mex.
29%
Rhythmic CHR
41%
Pop CHR
Rhythmic CHR
36%
Regional-Mex.
38%
37%
#4
34%
Pop CHR
Source: Scarborough Release 1 2011 FY, Hispanic A18+ (Top 10 Hispanic DMAs)
Based on Language Personally Prefer to Speak:
39%
#3
#4
28%
Spanish Cont.
#2
#3
#4
Rhythmic CHR
#1
#2
#3
Span Adult Hits
ENGLISH Capable
Hispanics
#1
#2
Regional-Mex.
BILINGUAL
Hispanics
37%
Commercial Impact and Ad Effectiveness Is Higher With
Spanish Radio
“I Often Pay Attention to the Ads on Radio”
Spanish Radio ads have
40%
23%
Index
333
12%
Non-Hispanics
to Ads on
English Radio
Hispanics to
Ads on English
Radio
Hispanics To
Ads on Spanish
Radio
more than 3x greater
impact on their audience
compared to English Radio
ads heard by nonHispanics.
Even English language
commercials have greater
impact on Hispanics than
they do on non-Hispanics.
Source: Univision Media Habits Study 2010 (top 2 boxes: very descriptive, descriptive; Spanish Index is derived as follows… His
Hispanic
panic listen to SL
SL--radio/Hispanic listen
to ELEL-radio x 100, and Hispanic listen to SL
SL--radio/non
radio/non--Hispanic listen to EL
EL--radio x 100)
Spanish Radio Ads Influence Purchase Behavior!
Hispanic listeners are 136% more likely to purchase products advertised on Spanish radio
compared to non-Hispanic listeners of English radio, and 53% more likely compared to
Hispanic listeners of English radio.
Purchase Because of Ads
Index
236
Source: Univision Media Habits Study 2010 (top 2 boxes: very descriptive, descriptive)
The Univision Radio
Connection
A Large and Influential National
Audience
Unique Weekly Audience
16 MILLION
Overview and National Coverage
Total US Hispanic Coverage
93 Percent*
Seattle
Portland
Total UNIVISION Radio O&O
Stations: 70
7 stations ranked #1 or #2
among Total A18-49,
regardless of language.
16 stations ranked Top 10
with A18-49, regardless of
language.
Univision Radio stations rank
#1 or #2 among Hispanics in
ALL of its Owned and
Operated Markets!
Minneapolis
Sacramento
Boston
San Francisco/SJ
Fresno
Prov.
Chicago
Reno
Indianapolis
Denver
Las Vegas
Kansas City
Cincinnati
Richmond
Wichita
Bakersfield
Nashville
Phoenix
Los Angeles
Amarillo
Albuquerque
San Diego
Lubbock
Tucson
New York
Philadelphia
Salt Lake City
El Paso
Memphis
Dallas
Austin
San Antonio
Birmingham
Atlanta
New Orleans
Houston
Corpus-Christi
Charlotte
Wilmington
Columbia
Jacksonville
Tampa
Ft Myers
Orlando
Miami
McAllen /Brownsville
Univision Radio O&O States and Markets
Additional Affiliate States and Markets*
Source: Arbitron Fall 2010 Nationwide, A18-49 DMA Rankings MF 6a-7p (including PR), * Coverage based on Univision, Monitor and Piolin Affiliates
Puerto Rico
The Largest Spanish Radio Network
in The Country
16+ Million
Univision Radio’s
Total U.S. Listening
Audience
Source: Univision Radio Unduplicated Cume across all O& O Markets, MSA Level, Pl
(PPM 3 mo averages S/O/N ‘10 and Sp10 for Diary) P12+ (Includes Spill)
A Larger Audience Than the
Next Two Competitors Combined
Total Weekly Cume Listeners:
16,000,000
7,800,000
6,000,000
4,000,000
2,400,000
2,200,000
Source: Arbitron Fall 2010 Nationwide, P12+ Cume, MSu 6a-12m, (excl. P.R)
Clear Channel Hispanic and CBS Radio Spanish include Hispanic Formatted Stations Only
16
Leader
#1
Univision Radio Network is The
Spanish Radio Network
in The Country, and In Major Markets, It is Home to Stations
That Rank #1 in Any Language
Source: Arbitron Fall 2010 Nationwide, A18-49 DMA Rankings MF 6a-7p,
17
Univision Radio Outdelivers All Other Spanish
Radio Networks
Univision Radio is The Highest Rated O&O Spanish Radio Network,
covering 100% of The Top 10 Hispanic Markets!
3.4
Adult 18-49 AQH Ratings
M-Su 6a-7p
(Single -spot basis)
3.3
2.6
1.7
1.5
1.0
Univision
DG Latino
Focus 360
Hisp. Select Metro Latino
Source: Arbitron Fall 2010 Nationwide, Hispanic Adults 18-49 MSu6a-7p, Ratings Based on Top 10 Hispanic Markets
Univision O&O Network vs. Dial Global Spanish, Focus 360 HRN Diamond Plus, and Citadel Hispanic Select 2011
Note: HRN and Citadel Networks exclude Entravision Stations
LER
18
Targeted Radio Formats
Regional
Mexican
Sp. Adult Hits
(Recuerdo)
Spanish CHR
Hot AC
Tropical
Latin Rhythmic
Among More Latin Music and Talk Formats
6
Formats That Reflect Our Audience
Relevant. Engaging.
Our music and talk formats deliver people of multiple countries of origin.
Of multiple races and religions.
Celebrate their strong cultural traditions and Hispanic heritage.
And cover a broad spectrum of acculturation.
20
#1 AM Spanish Radio Network – Targeted Content
“Influencer” AM Personalities
53% of Dra. Isabel’s
Listeners are likely to
buy a product she talks
about on her show
50% of Julie Stav’s
Listeners are likely to
buy a product she talks
about on her show
Sources: GfK National Hispanic Omnitel, May 2010, A25-54
2010 Yankelovich Multicultural Marketing Study (21% vs. 7%)
80% of Dra. Aliza’s
Listeners Say That It’s
Extremely Important
That Her Medical
Advice be in Spanish
“Influencer” FM Personalities
23
Piolín – A Leader in AM Drive
The Highest Ranked
Morning Drive
Personality, Regardless of
Language! Consistently
at The Top Across Most of
His Markets.
1
Source: Arbitron Nationwide Fall 2010, P18-49 Scheduled Piolin Times
24
Top Ranked Morning Drive Personalities Among
Hispanic Listeners
Univision Network Radio is the home of
today’s most popular Latin radio hosts,
whose talent and personality take over the
airwaves across major U.S. cities. Univision’s
EXCLUSIVEpersonalities consistently deliver
top audiences in #1 AM Drive nationally
and at the local market level.
Los Angeles
Dallas
New York
Phoenix
Houston
San Antonio
Chicago
San Diego
San Francisco
Fresno
Source: Arbitron Nationwide Fall 2010, P18-49 MF 6a-10a (P18-34 For NY & Chicago)
Bilingual Hispanics Listen To Univision Radio
Univision Radio’s A18-49 BILINGUAL AUDIENCE %
vs. Market Composition
SF 42%
Mkt 43%
LA 65%
Mkt 62%
NY 69%
Mkt 66%
CH 72%
Mkt 68%
PX 56%
Mkt 51%
DA 59%
Mkt 59%
SA 60%
Mkt 58%
Source: Arbitron PPM Jan/Feb/Mar 2011, Hispanic P18-49 Weekly Cume
Composition, Total Week (Univision Radio Stations in Top Hispanic Markets)
HOU 44%
Mkt 47%
MCA 66%
Mkt 72%
MIA 70%
Mkt 71%
Unique Audience: Our Listeners Are NOT Found on
English Radio Stations
Los Angeles – Univision Radio P18-49
(% Missed by English Stations)
87%
Do not listen to KAMP-FM
88%
Do not listen to KIIS-FM
89%
Do not listen to KPWR-FM
92%
Do not listen to KOST-FM
95%
Do not listen to KRTH-FM
Source: Arbitron PPM Jan-Feb-Mar 2011, Hispanic A18-49, Msu 6a-12mi, Univision Radio Duplication (based on at least 1 or more hours of listening each week)
27
Univision Radio Events
Exclusive National Events and Activations
Each Year, UNIVISION Radio Network Delivers (4x) Custom
Music Events Exclusively Built For Sponsors and Clients, Plus The
Annual Premio Lo Nuestro and Premios Juventud Shows
Each event features an A-List Latin Music Star, playing in a
small intimate venue
Local Radio, Digital Marketing, Onsite/Retail, and Mobile
Promotions register VIPs to attend the events
Face to Face Brand Interaction with Consumers, Opportunity
for On Site Sampling, Prizing, Exclusivity
Univision
Radio
Concert
Series
Attracting Consumers and Moving Product
In Store and Retail Activations
Opportunity to Drive Traffic
and Move Product at The
Local Level
Spanish Language POP and
Univision Radio Media
Drives Consumers To
Redeem Offers
Product Sampling and
Giveaways For Consumers
In-Store
Talent Meet & Greets at
Retail Locations
Consumer Impact Beyond Radio
Experiential
Marketing
Cinco de Mayo
Fiestas Patrias
Private Concert Series
Latin Grammy Street
Parties
Award Shows
Women/Family Expos
Influencer
Marketing
High-profile Local &
National personalities
promote & create brand
alignment via content
integration & product
endorsement platforms
Retail
Activation
Customized, strategic and
tactical Retail Activation
programs utilizing our Local
promotional marketing
divisions to drive distribution,
channel traffic, create brand
awareness and move product
Innovative Marketing Solutions
Music
Integration
Sports
Lifestyle
Our
Music.
Retail
Events
Marketing
Social Networking
Networking
33
Digital
Connections
Powerful
Radio Stations
Events
The Power
of Univision
Radio
Mass Reach
Onsite
Influencer
Personalities
34
Going beyond Broadcast Radio
Today’s Hispanic is different, so today’s Univision is different too...
35
Introducing the
Univision Radio App
Extending the power of your message to mobileusers via our influential
station brands and high profilepersonalities
36
Univision Radio
Radio App
Fully Customizable
Experience
•
From Local to Regional radio stations,
and from News to Sports content, U.S.
Hispanics have a choice
•
Available in Smartphone Application
Stores including iTunes, and Android
Market Place
37
Video Opportunities
Audio Player Pre-Roll
Deliver your message to an engaged
audience within our Univision Radio audio
player. Before online users stream Univision
Radio stations online your :30/:15 second
pre-roll spot will run.
Pre-roll spots can:
•Feature a 300x250 companion ad banner
link to client’s website.
•Spots can run in a specific Univision Radio
station or the Univision Radio market
cluster.
Video Opportunities
DJ Endorsements
Use the power of Univision Radio DJ
personalities to increase brand awareness
and drive sales of your product.
Benefits of using DJ personalities:
• Audience connection
•Culturally relevant
•Helps your brand break through the clutter
•DJ’s are experts for core categories
Univision will select a DJ that is a good fit for
your brand and create a :15 or :30 second
video to be streamed online.
click here to visit video gallery online
Mobile Capabilities
Mobile Websites & Apps
• Ad banners
• Pre-roll
• Section sponsorships
Text (SMS)
•
•
•
•
Text-2-win: Sweepstakes
Text-2-vote: Opinion Poll
Text for Info: News & offers
Text to Screen
Text Alerts*
• Text alert- Presenting sponsor
• Video alerts- Pre and post billboard
Sample integration
Mobile Bar Codes
•QR codes
*Available in select markets
40
QR Codes
At Univision events or retail locations
mobile users can take a picture of the
QR code to receive a coupon, video,
image or information.
Date will be sent via text message to
users.
click here for video on how mobile bar codes work
New Alerts
41
We can do things that you just
can’t do anywhere else.
KLTO
FM
97.7
MCQUEENEY
ACTIVE ROCK (ENGLISH)
Extending the power of your message.
42
Appendix
Univision Radio Markets and Stations - 2011
STATION
AMFM
FREQ.
MARKET
FORMAT
KTNQ
AM
1020
LOS ANGELES
NEWS/TALK/SPORTS
KLVE
FM
107.5
LOS ANGELES
SPANISH AC
KSCA
FM
101.9
LOS ANGELES
REGIONAL MEXICAN
KRCD
FM
103.9
LOS ANGELES
SPANISH ADULT HITS
KRCV
FM
98.3
LOS ANGELES
SIMULCAST WITH KRCD-FM
WADO
AM
1280
NEW YORK
NEWS/TALK/SPORTS
WXNY
FM
96.3
NEW YORK
SPANISH HOT AC
WQBU
FM
92.7
NEW YORK
REGIONAL MEXICAN
WAQI
AM
710
MIAMI
NEWS/TALK/COMMENTARY
WQBA
AM
1140
MIAMI
NEWS/TALK/SPORTS
WRTO
FM
98.3
MIAMI
SPANISH HOT AC
WAMR
FM
107.5
MIAMI
SPANISH AC
KVVF
FM
105.7
SAN JOSE
SPANISH HOT AC
KVVZ
FM
100.7
SAN FRANCISCO
SIMULCAST WITH KVVF-FM
KSQL
KSOL
FM
FM
99.1
98.9
SAN JOSE
SAN FRANCISCO
REGIONAL MEXICAN
SIMULCAST WITH KSQL-FM
KBRG
FM
100.3
SAN FRANCISCO
SPANISH ADULT HITS
WPPN
FM
106.7
CHICAGO
SPANISH CHR
WVIX
FM
93.5
CHICAGO
SIMULCAST WITH WVIV-FM
WOJO
FM
105.1
CHICAGO
REGIONAL MEXICAN
WVIV
FM
103.1
CHICAGO
SPANISH ADULT HITS
WRTO
AM
1200
CHICAGO
NEWS/TALK/SPORTS
KLAT
AM
1010
HOUSTON
NEWS/TALK/SPORTS
KLTN
FM
102.9
HOUSTON
REGIONAL MEXICAN
KPTY
FM
105.3
HOUSTON
SPANISH HITS
KOVE
FM
106.5
HOUSTON
SPANISH ADULT HITS
KAMA
FM
104.9
HOUSTON
SPANISH CHR
KQBU
FM
93.3
HOUSTON
REGIONAL MEXICAN
KXTN
FM
107.5
SAN ANTONIO
TEJANO
KCOR
AM
1350
SAN ANTONIO
NEWS/TALK/VARIETY
KROM
FM
92.9
SAN ANTONIO
REGIONAL MEXICAN
KGSX
FM
95.1
SAN ANTONIO
SPANISH HOT AC
KBBT
FM
98.5
SAN ANTONIO
RHYTHMIC CHR (ENGLISH)
KVWG
FM
95.3
SAN ANTONIO
TEJANO
KLTO
FM
97.7
MCQUEENEY
ACTIVE ROCK (ENGLISH)
STATION
KGBT
KGBT
KBTQ
KFLC
KESS
KFZO
KLNO
KDXX
KHCK
As of 6/11
AMFM
FM
AM
FM
AM
FM
FM
FM
FM
FM
FREQ.
98.5
1530
96.1
1270
107.9
99.01
94.1
107.1
107.9
MARKET
MCALLEN
MCALLEN
MCALLEN
DALLAS
DALLAS
DALLAS
DALLAS
DALLAS
ROBINSONWACO
FORMAT
REGIONAL MEXICAN
NEWS/TALK/SPORTS
SPANISH ADULT HITS
NEWS/TALK/SPORTS
SPANISH HOT AC
REGIONAL MEXICAN
REGIONAL MEXICAN
SIMULCAST WITH KFZO-FM
REGIONAL MEXICAN
KLJA
KLQB
KBNA
KQBU
FM
FM
FM
AM
107.7
104.3
97.5
920
AUSTIN
AUSTIN
EL PASO
EL PASO
REGIONAL MEXICAN
REGIONAL MEXICAN
REGIONAL MEXICAN
SIMULCAST WITH KBNA-FM
KAMA
KIOT
KJFA
KKSS
KKRG
KLSQ
KISF
KRGT
KLQV
KLNV
KOMR
KQMR
KKMR
KHOV
AM
FM
FM
FM
FM
AM
FM
FM
FM
FM
FM
FM
FM
FM
750
102.5
105.1
97.3
101.3
870
103.5
99.3
102.9
106.5
106.3
100.3
106.5
105.3
EL PASO
ALBUQUERQUE
ALBUQUERQUE
ALBUQUERQUE
ALBUQUERQUE
LAS VEGAS
LAS VEGAS
LAS VEGAS
SAN DIEGO
SAN DIEGO
PHOENIX
PHOENIX
PHOENIX
PHOENIX
NEWS/TALK/VARIETY
CLASSIC ROCK (ENGLISH)
REGIONAL MEXICAN
RHYTHMIC CHR (ENGLISH)
SPANISH HOT AC
NEWS/TALK/SPORTS
REGIONAL MEXICAN
SPANISH HOT AC
SPANISH ADULT HITS
REGIONAL MEXICAN
SPANISH ADULT HITS
SPANISH HOT AC
SIMULCAST WITH KOMR-FM
SIMULCAST WITH KHOT-FM
KHOT
KLLE
KOND
KRDA
WKAQ
WKAQ
WUKQ
WYEL
WUKQ
FM
FM
FM
FM
FM
AM
FM
AM
AM
105.9
107.9
92.1
107.5
104.7
580
99.1
600
1420
PHOENIX
FRESNO
FRESNO
FRESNO
SAN JUAN
SAN JUAN
MAYAGUEZ
MAYAGUEZ
PONCE
REGIONAL MEXICAN
SPANISH CONTEMPORARY
REGIONAL MEXICAN
SPANISH ADULT HITS
TOP 40 HITS
NEWS/TALK/SPORTS
SIMULCAST WITH WKAQ-FM
TRIMULCAST WITH WKAQ-AM
TRIMULCAST WITH WKAQ-AM
KBRG
HD-2
100.3
SAN FRANCISCO
NEWS/TALK/SPORTS/COMMENTARY
The Largest Spanish Radio Network in The Country
In Major Markets, Univision Radio is Home to Stations That Top 10 in Any Language
Market
Station
Total Market
Rank: A 18-34
Total Market
Rank: A 18-49
Total Market
Rank: A 25-49
Total Market
Rank: A 25-54
Los Angeles
KLVE-FM
5
3
2
5
Chicago
WOJO-FM
3
6t
5
8
Dallas
KLNO-FM
1
1
1
1
San Francisco
KSOL-FM
2
4
3
5
Houston
KLTN-FM
3
4
3
3
Phoenix
KHOT-FM
7
6
5
6
Miami
WRTO-FM
5
9
8
6
San Diego
KLNV-FM
3
5
5t
6
San Antonio
KROM-FM
4t
3
1
2
Albuquerque
KKSS-FM
1
2
5
6
Fresno
KOND-FM
1
1
1
1
McAllen
KGBT-FM
2
1
1
1
El Paso
KBNA-FM
1t
2
1
1
Puerto Rico
WKAQ-FM
1
1
1
1
Source: Arbitron Fall 2010 Nationwide, DMA Rankings, Various Total Market Demos, MF 6a-7p,
Univision Stations Are Top 10 with Men in Any Language
Total Market
Rank:
M18-34
Total Market
Rank:
M18-49
Market
Station
Los Angeles
KSCA
5
6
Chicago
WOJO
2
5
Dallas
KLNO
1
1
San Francisco
KSOL
2
3
Houston
KLTN
2
2
Phoenix
KHOT
3
2
Miami
WRTO
8
8
Fresno
KOND
1
1
San Diego
KLNV
2
1
Mc Allen
KGBT-F
3
1
El Paso
KBNA
2
2
Las Vegas
KISF
3
2
Albuquerque
KIOT
5
2
San Antonio
KROM
6t
2t
Source: Arbitron Fall 2010 Nationwide, M18-49 DMA Rankings MF 6a-7p,
Univision Stations Are Top 10 with Women in Any Language
Total Market
Rank:
W18-34
Total Market
Rank:
W18-49
Market
Station
Los Angeles
KLVE
3
2
Dallas
KLNO
2
5
San Francisco
KBRG
2t
4t
Houston
KLTN
10t
10t
Miami
WRTO
5
9t
San Antonio
KROM
4
7t
Fresno
KOND
4t
5
San Diego
KLNV
5
8t
Mc Allen
KGBT-F
2
2
El Paso
KBNA
6
5
Las Vegas
KISF
7t
6
Albuquerque
KKSS
1
2
Source: Arbitron Fall 2010 Nationwide, W18-49 DMA Rankings MF 6a-7p,
Unique Audience: Our Listeners Are NOT Found on
English Radio Stations
Los Angeles - UVN
New York - UVN
Miami - UVN
Chicago - UVN
Station
% Missed
Station
% Missed
KAMP-FM
86.7
WLTW-FM
88.5
WPOW-FM
80.9
WBBM-FM
89.3
KIIIS-FM
87.5
WHTZ-FM
88.9
WHYI-FM
89.4
WKSC-FM
90.6
KPWR-FM
88.9
WQHT-FM
93.0
WLYF-FM
90.7
WILV-FM
90.8
KOST-FM
91.5
WXRK-FM
93.4
WEDR-FM
92.3
WGCI-FM
95.0
KRTH-FM
94.8
WWFS-FM
95.3
WMIA-FM
93.2
WLUP-FM
95.2
KTWV-FM
95.4
WRPX-FM
95.3
WFEZ-FM
94.8
WLIT-FM
95.3
Dallas - UVN
San Fran - UVN
Station
% Missed
San Antonio - UVN
Station
% Missed
Houston - UVN
Station
% Missed
Station
% Missed
Station
% Missed
Station
% Missed
KHKS-FM
77.2
KYLD-FM
87.4
KXXM-FM
85.1
KODA-FM
89.3
KLIF-FM
87.6
KMVQ-FM
90.0
KTFM-FM
88.2
KKHH-FM
89.6
KBFB-FM
91.2
KMEL-FM
94.8
KCCY-FM
89.3
KBXX-FM
90.0
KKDA-FM
91.5
K-FM
96.5
KONO-FM
90.3
KRBE-FM
93.3
KDMX-FM
94.8
KQED-FM
96.6
KAJA-FM
92.2
KHMX-FM
96.8
KDGE-FM
95.7
KSFO-FM
96.7
KTKX-FM
96.9
KTBX-FM
97.4
Source: Arbitron PPM Jan-Feb-Mar 2011, Hispanic A18-49, Msu 6a-12mi, Univision Radio Duplication (based on at least 1 or more hours of listening each week)
48
Radio Drives Consumers to Action via Multiple
On-Air and Off-Air Touchpoints
Mobile
Listeners text in to
the radio station
after a callcall -to
to--action
on the radio
Streaming
Listeners hear a brand
message on radio and
additional offers while
they “stream” at work
or home
Online
Radio drives listeners
to connect with
brands via
Univision.com
Social Nets
Listeners join the radio
station’s “club” to
receive VIP status,
offers, and more
49
Univision Radio – Recap
Mass Reach
Largest SL Radio Network
Total Market Coverage
17 Markets, 70 O&O stations
16 Million Listeners Each Week
#1 AM Network
Radio Cadena Univision
Targeted Programming
Covering a Broad Range of
Topics and Environments
Live Content
100% Content Focus with
Format Spectrum Diversity:
Music, Entertainment, News,
Talk & Sports
Best In Class
Top Brands
Univision Radio Out-Delivers
All Spanish-Language Radio
Competitors in Providing TopNotch Customer Solutions
Local Station Brand
Recognition Providing a
Unique Connection & Direct
Relationship with Consumers
360° Platforms
Grassroots
Top Influencers
Radio-Driven Digital,
Interactive and Mobile
Marketing Platforms
Local Market Turn Key Retail
Activations and
Exclusive Local and National
Experiential Marketing
Opportunities
High Profile Local and
National Radio Personalities
Exclusive to Univision Radio

Univision Radio NEW - as of 6 10 11 (full version).pptx

Transcription

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