Leaders in Belgium

4 March 2010
week
Leaders in Belgium
Eric Adelbrecht sketches out the development
of Bel RTL and Radio Contact
Germany
United Kingdom
Super RTL wants to increase
road safety
Five makes content available
on TV.com
France
Luxembourg
M6 looks for a Nouvelle Star
RTL Télé Lëtzebuerg launches
football magazine
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week 09
4 March 2010
week
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Eric Adelbrecht, Head of Bel RTL and Radio Contact
Leaders in Belgium
Eric Adelbrecht sketches out the development
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Close relations
to the listeners
Poster of 30 years campaign
Backstage met Eric Adelbrecht, Head of Bel
RTL and Radio Contact, in his office to discuss
the positioning the stations he leads, the future
strategy and his challenges.
Who’s leading the way in the Belgian radio
market?
The battle for the leadership of the Belgian
radio market is being fought out between
the two stations run by RTL Belgium. So the
struggle for supremacy remains a ‘family’ affair.
At the moment, Bel RTL is back in the lead,
having attained an audience share of 18.9 per
cent in the second half of 2009, according to
the Centre d’information sur les médias. And
given its status as a general-interest station, I’d
say it’s only logical that it should occupy the top
spot. What’s more – and this is a source of great
satisfaction to me – we are currently extending
our lead over the third-placed station, which is a
public service broadcaster. Which surely proves
that our strategy is exactly right.
If I had to describe Bel RTL in just a few words,
I’d say it’s a station targeting an adult audience
whose success rests on four pillars: information,
relaxation, humour and sport.
Where information in particular is concerned,
we are currently developing real know-how
in the European news domain. Being based
RTL Belgium’s radio arm comprises two
very distinct, yet complementary, stations:
the general-interest station Bel RTL and
the music station Radio Contact.
Belgium - 4 March 2010
in Brussels means we are well-placed to hear
news straight from the horse’s mouth, and we
do our level best to make any European stories,
which many people find dry and overly complex,
readily understandable for our listeners. To this
end, Bel RTL has secured the services of YannAntony Noghès, a political journalist specialising
in European affairs, who has been stalking the
corridors of the EU institutions for over 10 years
and has been ‘deciphering’ the latest European
goings-on for our listeners on Friday evenings
since January 2010.
By contrast, Radio Contact, which some people
refer to as “the radio with the dolphin” because
of its logo, commanded an audience share of
17.6 per cent in the recent ratings survey, which
goes to show just how popular it is with Belgian
listeners.
Radio Contact just celebrates 30 years on
the air. At a time when music stations are
struggling as a result of the digital revolution, what do you feel are the main reasons
for Radio Contact’s success?
It’s true that our music station Radio Contact is
ahead in the ratings, behind Bel RTL maybe,
but ahead of all its other competitors, be they
general-interest or music stations. The reasons
for its robust health have to do with its original
positioning, because even its founders described
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it as ‘a general-interest music station’. Let me
explain: music may be the station’s main pillar,
but its schedule also attaches major importance
to information and entertainment, as reflected
by Good Morning, our morning programme
characterised by good-natured, communicative
humour. Our presenters do more talking than
their counterparts usually do on other music
stations, which I would describe as a little
‘colder’. Down the years, this approach has
enabled the station to forge stronger links with
the listeners who like our brand of radio and
have embraced it as their own, as evidenced by
our average daily listening duration of 2 hours
and 44 minutes, a fantastic score for a music
station. So Radio Contact owes its tremendous
success to a combination of two factors: firstly
its ability to remain fresh and stay in tune with
the times, and secondly the close relations it has
managed to establish with its listeners. In short,
Radio Contact is a popular, positive brand.
week 09
Yann-Antony Noghès is a Bel RTL political journalist
analysing European affairs in the show L’Essentiel
After many years of leadership, Bel RTL
in the first half of 2009 had briefly lost its
leading position to Radio Contact, but
quickly regained the top slot. How did it
manage to get on top again?
To claim back our crown we stepped up the
synergies between our TV channel RTL-TVI
and radio station, both at the programme level
and regarding the presenters and journalists
involved. Indeed, it’s not at all rare for journalists or presenters to work for both RTL-TVI and
Bel RTL, as is the case with star presenters
like Alain Simons, Jean-Michel Zecca, Sabrina
Jacobs, Sandrine Corman, Sandrine Dans and
the journalist Pascal Vrebos, to name but a few.
As for synergies at the programme level, the
latest example concerned our cooking docureality show Top Chef, which RTL-TVI has just
started airing on Mondays during primetime. That
programme duly has its counterpart on Bel RTL.
In other words, we are matching our popular TV
shows with complementary radio programmes.
Nonetheless, RTL is best known for its expertise in the news domain, as the statistics clearly
show. For instance, last Sunday’s 19:00 news
broadcast on RTL-TVI achieved an overall audience share of 54.5 per cent. And at the end of
RTL-TVI’s news bulletin, if Bel RTL will happen
to be playing host to a guest who is currently in
the limelight, the TV presenter will invite viewers to tune in to the station the following day. I
believe that such cross-media linkage is quite
simply “in our blood”. As you can see, the word
“family” has real meaning for RTL Belgium, and
this sense of family is undoubtedly facilitated by
the physical proximity between us, since all the
group’s entities work together under the same
roof, in the same building.
Jean-Michel Zecca is a star presenter both on the radio station
Bel RTL and on TV channel RTL-TVI
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The digital revolution and the falloff in
advertising are two dark clouds hanging over
the future of radio. How are you dealing with
such threats?
I would draw a clear distinction between the
changes induced by the advent of the Internet
and mobile telephony, on the one hand, and
the crisis that has severely affected the entire
advertising market, on the other. For me, the
Internet is clearly not a threat – anything but!
In fact it represents an opportunity, offering a
different way of consuming radio and opening
up a potentially ‘larger market’ for us. Both the
Bel RTL and Radio Contact brands are destined
week 09
to be active and available on all platforms, both
traditional and new. We will go to our listeners,
wherever they may be. So whether on their PC
or mobile phone, we will remain the reference
brand for them, the brand they know and love.
As for advertising, you’re right, the current
market situation is definitely strained. Luckily for
us, we already started cutting our costs before
the crisis started to bite, so we merely continued in the same vein in 2009 and didn’t need
to adopt any especially painful measures. On
the other hand, I must say that the visibility on
today’s advertising market remains limited.
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Key figures of RTL Belgium’s radio business
Eric Adelbrecht:
“Bel RTL and Radio Contact have clear target audiences and clear formats, and my job is to ensure
that these are respected and that there is overall consistency. If within this framework the two stations
compete with each other, so much the better!”
1 March edition of Le Soir
Career by mistake
Eric Adelbrecht, 42, entered the world of radio quite by chance at the age of 17. His dream back then,
much to the dismay of his father, a senior EU official, was to become an actor. But Eric leapt at the chance
to become a presenter on a free radio station as the first step in a career that he hoped would open up
the doors of the film and theatre world to him. But destiny decided otherwise, and (fortunately for RTL
Belgium) he never got to take up acting.
With mounting success, Eric has practise in all kinds of jobs in radio, as a presenter and voiceover artist
for advertisements, then as programming director, gradually rising through all the ranks to actually run a
radio station. In 2001 he was appointed CEO of the NRJ group in Belgium, a post he held until 2006, when
TVI General Manager Freddy Tacheny summoned him to RTL Belgium to head up Radio Contact. Since
January 2010 he is also in charge of Bel RTL.
A potted history: Firsts notched up by Radio Contact since 1980
1980: first to become a free radio station, then a private one
1982: first to air radio ads in Belgium
1986: first to put together a network
1988: first to use a digitised system for broadcasting ads
1992: first to broadcast in stereo for a radio station
1995: first to broadcast a radio by Web streaming
2000: first to offer associated data like Radio Data System
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week 09
Let’s Dance again
The presenters of Let’s Dance,
Nazan Eckes (left) and Daniel Hartwich
On Friday 9 April at 21:15, the celebrity dance-off enters its third season on RTL
Television. Nazan Eckes and Daniel Hartwich
will
moderate
the
show,
which
this
time around features the professional boxer
Arthur
Abraham,
actress
Nina
Bott,
Schlager singer Achim Mentzel, Hollywood
celebrity
Brigitte
Nielsen,
actor
Raúl
Richter, casting director Rolfe Scheider,
writer Hillu Schwetje, actress Sophia Thomalla
and moderator/actress Sylvie van der Vaart as
the candidates. In eight glamorous live shows,
the ten stars will venture onto the dance floor
with a professional dancing partner. Only
the best will make it to the grand finale, to
compete for the title of “Dancing Star 2010”.
RTL Television strikes up the dance again with
a new duo of moderators, a new jury of four,
a new look and ten dance-happy
celebrities.
Germany - 1 March 2010
The show’s jury of four is comprised of
the professional dancer Isabel Edvardsson,
Rock ‘n’ roll legend Peter Kraus, Germany’s most
extravagant fashion designer Harald Glööckler
and the most-feared dance judge Joachim
Llambi.
In the two seasons aired on RTL Television to
date (in 2006 and 2007), the candidates danced
right through 50 pairs of shoes, performed
68 dances, lost nearly 40 kilos of weight, had
206 costumes custom-tailored and practised
for more than 1,123 hours. In 2006 Wayne
Carpendale and the professional dancer Isabel
Edvardsson won the season, and actress Susan
Sideropoulos became the “Dancing Star” of
2007.
The new panel of judges: Peter Kraus, Harald Glööckler, Isabel Edvardsson and Joachim Llambi (from left to right)
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Safety on the road
Super RTL, Deutsche Verkehrswacht (German
traffic safety organisation) and the Stiftung
Lesen reading foundation have partnered to
create a traffic-safety campaign.
Germany - 4 March 2010
The new campaign unter the heading,
Sicher unterwegs! Das große Chuggington
Verkehrs-Training seeks to build awareness for
possible dangers, traffic safety and basic rules
of the road among preschoolers.
Poster of the campaign
Even the simplest rules of traffic are a big
challenge for children, as they have a very
limited ability to gauge the distance and speed
of moving objects. As the most vulnerable
traffic participants, they need our full attention: each year, more than 30,000 children are
involved in traffic accidents on German roads.
Together, the experts on children’s entertainment and traffic safety have created a brochure
for kindergartens. Targeted at the kindergarten
teachers, it contains suggested games, crafts
and books for successful traffic safety training,
and provides a fun way for children to train their
senses, practice important rules of conduct and
familiarise themselves with traffic signs.
“The safety of preschoolers in
traffic is a big priority for us.
Together with Super RTL, we
have created a campaign that
hones reactions and perception
among our smallest traffic
visit
participants in a fun way,”
says Hannelore Herlan, press
spokeswoman for the Deutsche
Verkehrswacht.
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Educators can request the free
brochure from Super RTL or download
it from SuperRTL.de/verkehrstraining.
Super RTL has also posted traffic safety related
information and a prize giveaway on
Toggolino.de.
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week 09
A new round begins
Nouvelle Star made its return to television
screens in prime time on M6 with almost
3.8 million viewers watching.
France - 3 March 2010
As usual, the jury fanned out across France
and Navarre to uncover “the pearl” of
2010, that special performer who would
thrill M6 viewers with his or her voice and
charisma. It’s no small challenge, as the judges
had to choose from among 30,000 candidates –
a record number of performers who showed up
to audition for the programme’s eighth season.
The dynamic Virginie Guilhaume will continue
as Nouvelle Star’s charming presenter.
A new personality has been added to the judging panel this year – Marco Prince, a composer,
songwriter and singer in the funk group FFF.
He joins the other three mainstays of the jury:
Lio, Philippe Manœuvre and André Manoukian.
Interviewed by the daily newspaper Métro on
the topic of his new job, Marco Prince said, with
a sense of humour: “I’ll just be myself: musically very honest. Let’s say that I always have an
opinion on everything. And if they pay me to give
it, on top of it all, I’ll do it with pleasure.”
Thanks
to
NouvelleStar.fr,
internet users can also take
part in the great guessing
game of predicting, “Who will
be the New Star of 2010?”
visit
The winner will receive two
tickets to the live shows that
will take place, as it does each
year, at the Pavillon Baltard
in Paris. And so that fans don’t
miss any of Nouvelle Star 2010,
NouvelleStar.fr will offer internet
users free access to the show’s best
moments, performances and behind-the-scenes
material as well as bonus videos.
r.fr
eSta
l
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N
The show was a huge hit with the French in
2009, with an average of 4.2 million viewers
tuning in every Tuesday night for an 18.9 per
cent total audience share. As compared to the
2008 edition, the 2009 season of Nouvelle Star
captivated 200,000 more viewers.
There is something new from M6 Web as well,
which is offering NouvelleStar.fr, a site for web
and mobile users that is even more interactive
and greatly enhanced with new games and
applications, content and video. For example,
internet users can now play the role of judge by
commenting on the performances of contestants.
Virginie Guilhaume, Lio, André Manoukian, Philippe Manoeuvre
and Marco Prince (from left to right)
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week 09
More than one string to the bow
M6 channel broadcast the French fiction film Victoire Bonnot, starring Valérie
Damidot, the emblematic presenter of D&CO. With an audience share of 31.1 per cent
among housewives under 50, M6 was market leader in this target group.
France - 4 March 2010
In this 90-minute drama filmed last summer in
Angoulême, Valérie Damidot plays the role of
Victoire Bonnot, the headmistress in a district
secondary school. A single mother of two,
Victoire Bonnot exercises her profession with
passion, enthusiasm and determination. She
employs unusual methods to ensure the school
runs smoothly and won’t hesitate to remove any
obstacle before her that may keep her from her
objective of helping others.
On 4 March, the media website Toutelatele.com
published an article titled “Victoire Bonnot,
la revanche de Valérie Damidot” (Victoire
Bonnot, the revenge of Valérie Damidot) and
saying: “Yesterday evening, the TV drama
by Philippe Dajoux was the second most
watched programme among all audiences. The
designer who has become an actress now,
piqued curiosity of French audiences”. In total,
4.71 million viewers tuned in to watch the TV
film, representing a total audience share of 16.8
per cent.
Valérie Damidot accepted the role of Victoire
Bonnot because she shares the film’s intention
to “show what goes on in secondary schools
today, the problems children encounter, and
to be as realistic as possible.” Considered the
most dynamic presenter on the French audiovisual landscape by 40 per cent of the French,
according to a survey in the magazine Stratégies,
Valérie Damidot has finally fulfilled her dream of
becoming an actress. “I always wanted to be like
Molière and gather my own troupe. I played act
since year 6,“ says Valérie Damidot. A vocation
that was clearly visible yesterday evening.
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week 09
Content partnership
Full-length episodes of popular programmes from Five, such as Home And Away
and The Gadget Show, are to be made available at TV.com.
United Kingdom - 26 February 2010
TV.com
Owned and operated by CBS Interactive,
TV.com has concluded with Five its major deal
for long-term content in Europe. For Five, it is
the latest step in its strategy to syndicate its television content onto leading on-demand
platforms. “Our partnership with TV.com is
further example of Five’s strategy to
expand and grow the reach of its content
beyond the small screen to premium secure
digital platforms. I’m delighted to have been
able to strike a deal with one of the most innovative and interesting players in online TV that
will make it easier than ever before for new and
younger audiences to discover Five’s fabulous
line-up of shows,” said Jonathan Lewis, Five’s
Head of Digital Media.
charge and available only in the UK.
“With the addition of Five’s content, TV.com
continues its mission to be a place for TV
entertainment in the UK,” said Jill Orr,
Managing Director and VP of CBS Interactive
UK. “It’s not enough today to just rebroadcast
television shows online – people go online for
the community interaction and no one is better
at building thriving online communities around
content than TV.com.”
Five launched its catch-up TV service, Demand
Five, in June 2008. In addition to TV.com,
content from Demand Five is available via Five’s
own web properties and its Youtube channel.
Under the terms of the deal, programmes
available on Five’s catch-up TV service,
Demand Five, will be available at TV.com
shortly after broadcast. TV.com users will also
have access around 250 hours of Five’s archive
content. These programmes will be free of
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week 09
Football in
the spotlight
RTL Télé Lëtzebuerg expands its sports
coverage with the launch of Goal, an all-new
football news magazine in partnership with
the Luxembourgish Football Federation.
Luxembourg - 26 February 2010
“After the success of Rebound, our weekly show
dedicated to basketball, it seemed only natural
to offer football lovers a programme entirely
dedicated to the sport. Luxembourgers are fond
of sports in general and especially football, and
the Luxembourgish Football Federation has the
biggest number of members. It was precisely for
this audience of football fans that we decided
to launch Goal, with national matches on the
programme, of course, but also with segments
offering analyses, featuring interviews with
players and specialists. Supporters will also
have their turn in the spotlight and will be
invited to give their point of view. But we won’t
confine ourselves to matches. We’ll leave the
field to inform audiences on a variety of subjects, including the training of young people,
the women’s championship, the training
of referees and plenty of other subjects,”
declares Lucien Linster, Administrative Director
at RTL Lëtzebuerg in charge of sports
programming.
Matches will be picked up by a multi-camera
outside broadcast unit and streamed live on
RTL.lu and RTL Radio Web TV every Sunday
afternoon. A few minutes after the final whistle is
blown, the match will also be available on video
on RTL.lu.
Nico Keiffer (left) and Paul Philipp, President of the Luxembourgish
Football Federation
Goal will make its debut on Monday 8 March.
Presented by sports journalists Nico Keiffer
and Camille Ney, the news magazine will be 10
to 12 minutes in length. The first show will be
dedicated to the Racing FC Union Lëtzebuerg
Luxembourg – UN Käerjéng 97 match. The
Coupe de Luxembourg final will be broadcast on
Monday 31 May 2010.
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week 09
Awards in February
István Tabáni, winner of A Star is Born
Hungary’s RTL Klub won five of Story magazine’s
‘5 Star Awards’. Meanwhile, the news channel
N-TV’s app was named Best News Application
at the M-Days in Munich.
Luxembourg - 2 March 2010
In Hungary, the leading celebrity magazine Story
regularly presents its ‘5 Star Awards’. Its readers
voted RTL Klub productions and people into first
place five time: The show Marry me, Daniel won
in the ‘Best of the Best’ category, while A Star
is Born was voted Best TV Show. Éva Barabás,
moderator of the magazine Fókusz, won the
award for Best Moderator, and István Tabáni, the
winner of A Star is Born, won two awards: one
for ‘Best Musical Production’ and the Audience
Award voted on by the readers of the magazine’s
online edition, Story Online.
diary Ich will ja leben, oder – Ein Krebstagebuch
and the GDR documentary Der letzte Sommer
der DDR). Wolf Schiebel, Volker Loring, and
Karl-Heinz Bochnig are nominated for the
special award in Fiction, for the special
effects seen in the Teamworx-produced two-part
movie Vulkan, which aired on RTL Television
in October 2009. The Adolf Grimme Award,
regarded as one of the foremost honours in
German television, will be presented on
26 March 2010, after this year’s winners are
announced by the Grimme-Institut on 10 March.
At the 5th M-Days in Munich, the tradeshow for
mobile media, N-TV’s mobile app won a ‘Show
your App’ award at the end of January. The
popular iPhone application came in second
among the 120 apps in the running, and was
voted Best News Application. The audience
voted on the functionality, originality and design
of the apps.
30 Tage Angst, a UFA Fernsehproduktion film,
has scored three nominations for the Jupiter
audience award administered by the German
movie magazine Cinema. The film itself is in the
running for ‘Best TV Movie’, while Ann-Kathrin
Kramer and Oliver Stokowski are nominated for
‘Best TV Actor/Actress’ for their performance in
30 Tage Angst.
UFA Fernsehproduktion, RTL Television,
Teamworx, Phoenix Film and Vox are in the
running for the ‘Adolf Grimme Awards 2010’
with a total of five nominations. The latest film
in the successful crime series Bella Block –
Vorsehung, produced by UFA Fernsehproduktion, is one of the 16 films competing for this
year’s Fiction award. Flemming, another crime
series – this one produced by the UFA subsidiary Phoenix Film – was nominated for a Grimme
in the ‘Series & Miniseries’ category. Vox has
two chances at a Grimme Award in ‘Information
& Culture’: the nominees in this category include
two Spiegel TV documentaries (the cancer
The Pietshow, produced by Grundy UFA,
has been nominated for another International
Digital Emmy Award. The International Academy of Television Arts & Sciences presents this
award in recognition of outstanding content for
digital platforms. The awards will be presented
on 12 April at MIPTV in Cannes.
Radio 538 has received three ‘International
Dance Music Award’ nominations: one for ‘Best
Radio Station’ and two in the ‘Best Podcast’
category, for Dance Department and Tiësto’s
Club Life. The awards will be presented at the
Winter Music Conference in Miami in March.
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the RTL Group intranet
week 09
An American in Paris
Following John Travolta and Martin Scorsese, it was Leonardo di Caprio’s turn to visit
the rue Bayard studios to be interviewed about Shutter Island, which has been
released in cinemas in France in partnership with RTL Radio France.
France - 26 February 2010
High-quality factual programming
FremantleMedia Enterprises will distribute home entertainment content for
National Geographic in the UK and Ireland.
Unted Kingdom - 1 March 2010
Marketing Tape.tv and Bunch.tv
IP Deutschland will from now on handle the marketing for Tape.tv, an interactive,
customisable online music television channel, and for the lifestyle portal Bunch.tv.
Germany - 1 March 2010
Breakthrough or diversion?
Joran van der Sloot, the main figure in one of Holland’s biggest criminal cases, spoke
“on the record” for the first time to RTL 5 on 28 February about the disappearance of
Natalee Holloway. 16.7 per cent of viewers aged 20 to 34 tuned in.
Netherlands - 1 March 2010
RTL Television has its best February since 2003
The Mediengruppe RTL Deutschland channels attracted 34.8 per cent of the 14- to
49-year-old viewer market in February, putting them six percentage points ahead of
the ProSiebenSat.1 group (28.8 per cent). With an audience share of 17.9 per cent
among viewers aged 14 to 49, RTL Television recorded its best February ratings since
2003.
Germany - 2 March 2010
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week 09
Audience figures on the rise for M6
France’s M6 channel achieved a total audience share of 10.4 percent in February 2010
and recorded a gain of 100,000 viewers in the evening as compared to February 2009.
France - 2 March 2010
RTL 4 defies the Olympics
RTL Nederland’s channels collectively attracted 30.1 per cent of the 20- to 49-year-old
viewer market in February 2010, putting them behind the public-service broadcasters
(33.5 per cent), but ahead of the SBS group (22.3 per cent).
Netherlands - 3 March 2010
Number one channel on DTT with viewers under 50
W9 confirms healthy scores for February 2010 with a 2.7 per cent total audience
share and a 4.3 per cent share of viewers under 50.
France - 3 March 2010
Great debut for Pilipinas Got Talent
The first audition episode aired on broadcaster ABS-CBN on 20 February 2010 in the
highly competitive Saturday prime-time slot at 19:30, drawing a nationwide audience
share of 38.7 per cent.
Asia - 4 March 2010
A storm is brewing on W9
Starting Thursday 4 March at 20:15, W9 will follow the day-to-day activities of seven
seasoned fishermen in a new 10-part docu-reality series presented by Stéphane
Rotenberg, Les pêcheurs de l’extrême (Million Dollar Catch).
France - 4 March 2010
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the RTL Group intranet
week 09
People
Maximilian Bolenius
FremantleMedia
Enterprises
appointed
Maximilian Bolenius as Vice President
Sales, German-Speaking Europe & Eastern
Europe.
Maximilian replaces Veronika Gracher who
recently left FremantleMedia Enterprises (FME)
after nearly five years to pursue endeavours
outside of the industry. Maximilian Bolenius
will take up his new post at the end of March
and will report to Mel Alcock, FME’s CEO for
Europe, Middle East and Africa. In his new
role, Maximilian will be charged with optimising
all business potential across the distribution of
television programming and format sales from
the FME portfolio to potential and current TV
clients, whilst developing and growing new
relationships within the industry.
Maximilian Bolenius
Germany - 2 March 2010
Prior to his new role, Maximilian was Director
Sales, ZDF Enterprises (ZDFE) in Germany.
During his time at ZDFE, he assessed all kids
programming for international distribution and
supervised the production and marketing of
ZDFE’s kids multi-platform products. He also
established all-time sales records within the
English and Spanish speaking territories as well
as the Scandinavian market.
Mel commented, “We are thrilled to have
Maximilian on board as we continue to expand
in the region. FME is incredibly strong in these
territories, and his expertise will undoubtedly
help bolster our current relationships as well
as to develop new ones. In 2009 alone,
FremantleMedia aired 90 programmes in
16 territories within the region accounting for
more than 2,300 hours of television. FME’s
tape sales have proven just as successful with
over 350 titles sold over the last few years. With
Maximilian’s appointment, we look forward to
continuing that growth.”
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