St. Louis 2015 Golf Expo Recap

Transcription

St. Louis
2015 Golf Expo Recap
Presenting Sponsors
7500+ ATTENDED!
Largest
show to date!
February
Supporting Sponsors
13th - 15th
St. Charles
Convention Center
StLouisGolfExpo.com
Information
Mark Your Calendar for Next Year’s Show!
February 12th - 14th 2016
Stay up-to-date on new sponsors, show activites and more at
stlouisgolfexpo.com
Table of Contents
Event Overview......................................................................................................................... 3
• Golf Show Summary
• Quick Facts
Event Features........................................................................................................................ 4-5
Event Sponsors.......................................................................................................................... 6
Exhibitors & Floor Plan............................................................................................................. 7
Marketing & Promotions....................................................................................................... 8-9
• News & Magazine
• Radio & Television Advertising
• Internet
• Print Advertising
• Plus
Event Photos...................................................................................................................... 10-12
Event Owned, Managed & Marketed By Varsity Communications, Inc.
VARSITY
GOLF SHOWS
For more information contact the show producer;
Dick Stephens
Toll Free at 888-367-6420 x115
www.varsitygolfshows.com
2015 St. Louis Golf Expo
VarsityGolfShows.com | 2
Overview
Golf Show Summary
In 2010, Varsity Communications, Inc. — the largest producer of consumer golf expos west of the Mississippi River
— moved into the St. Louis market as the owner and operator of the St. Louis Golf Expo, significantly increasing the
event’s presence in the Midwest media landscape while forging strong partnerships for the future.
Varsity created a venue in America’s heartland for golf enthusiasts, manufacturers and professionals to come together
and share their common passion for the great game of golf. That effort was again a success, as the 2015 St. Louis
Golf Expo attracted more than 7,500 consumers of all backgrounds and abilities to the St. Louis Convention Center
to interact with golf industry leaders, save big on equipment and services, take home fabulous prizes and giveaways,
enjoy interactive exhibits and meet the organizations, businesses and individuals who administer the game.
Attendees received up to 24 free rounds of golf — part of a giveaway package valued at over $500 — and enjoyed
the season’s best values on products and services, new club demos on a free driving range, free swing seminars from
leading PGA pros, on-site health consultations, special appearances by the St. Louis Rams cheerleaders, and much
more.
A widespread media campaign promoted the 2015 show. With media partners in print, television, Internet and radio,
the promotion of the event covered all mediums and included appearances and interviews by show organizers.
The 2015 St. Louis Golf Expo was made possible by the support of its sponsors, the volunteers who gave their time to
the event, the involvement of the exhibitors and the interest and enthusiasm of the golfing public.
Quick Facts
Show Owner...............................................................................Varsity Communications, Inc.
Phone.....................................................................................................................888-367-6420
Date........................................................................................................... February 13-15, 2015
Site............................................................................................St. Charles Convention Centerl
Attendance......................................................................................................................... 7,500
Exhibits.................................................................................................................................. 127
Media Exposure......................................................................................... $100,000 Campaign
Ticket Prices..................................................... Adults: $13, Seniors (60+) $11, Under 12 Free
Manufacturers............................................................................................... Adams, Callaway,
Cleveland, Cobra, Mizuno, NIKE, TaylorMade, Srixon, Wilson.
Sponsors....................................................................... 9 Presenting, 5 Supporting, 15 Patron
Host Hotel........................................................................................... Embassy Suites St. Louis
Event Features
Pro-Am Golf Shop and Testing & Fitting Zone
Attendees could check out the latest in club technology from all of the industry’s big boys in the Pro-Am Testing &
Fitting Zone then head over and pick up their favorite club at Pro-Am”s 2,500 square foot on-site golf store. The
2015 line-up included: TaylorMade, Callaway, Cleveland, Mizuno, Wilson, Adams, Cobra, Srixon, and Nike.
Napleton Putting Challenge
Powered by Greenside Lawn Care
Sink a putt to win rounds of golf and be entered into Sunday’s Napleton Putting Championship. Those who sank a
putt gained free admission to the show on Sunday where they could compete at 3:00 p.m. for the Grand Prize!
Visit Mississippi & Oak Terrace Short Game Central
Powered by Greenside Lawn Care
Use your short game to chip to win great prizes at the Short Game Central sponsored by Mississippi Tourism. Prizes
included rounds of golf, gift certificates, golf accessories and more!
GOLFAROUNDSTL.COM Long Drive Competition & Closest to the Pin Challenge
Powered by Robertson Entertainment
Each day of the Show, attendees could compete for prizes at the Long Drive in three different categories (men,
women, senior) and win prizes competing in the Closest to the Pin Challenge. Presented by GOLFAROUNDSTL.COM.
Washington Orthopedic & Barnes-Jewish Hospital Wellness Zone
Come see the professionals at the Washington University and Barnes-Jewish Hospital Wellness Zone! They had professional advice for keeping healthy and staying in shape so you could maintain and improve your golf game! Aaron
Gutjhar, an Exercise Specialist and a Level 2 Titleist Performance Institute Certified Golf Fitness Professional from BJC
WellAware, performed Golf Fitness Assessments and was available to answer everyones golf and exercise related
questions.
101 ESPN St. Louis Sports Station Main Stage
The Main Stage was the hub of activity all weekend, free seminars on golf instruction, fitness and more were featured.
The seminars included tips on adding distance to your drive, perfecting your putt and improving your short game.
Michelob Ultra & Amini’s 19th Hole
Enjoy an ice-cold beverage at the Golf Show’s 19th Hole. Come watch PGA golf, NCAA basketball, and other weekend sports, furnished by Amini’s Galleria.
GOLFTEC Lesson Zone
Come by the GolfTec Lesson Area and get a swing evaluation from the teaching professionals at GolfTec. GolfTec
does more lessons that any other company in the country. Improve YOUR game!
Fox Midwest Live Zone
Stop by the Fox Midwest Live Zone, play for prizes and sample Jack Daniel’s, Ketel One and William Hill Estate
Winery.
Bridgestone – The Official Ball Of The Golf Show
Bridgestone Golf had a major presence on the show floor — not only in the free golf balls given to the first 250 golfers in the door each day, but also in the golf show’s Testing and Fitting Zone — an indoor driving range built right
on the show floor — where specially trained reps will conduct custom ball fittings throughout the weekend. Golfers
were able to test various Bridgestone balls to find the precise fit – hard, soft, high-spin, low-spin, etc. – to their
swing, all for no additional cost!
Sponsors
Presenting Sponsors Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsors Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron
• Logo & Link on Show Website
• PA Announcements During the Show
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
R
SHARP
GOLF BALL
COMPANY
Endorsed & Supported By
Exhibitors & Floor Plan
101 ESPN St. Louis Sports Station
314Golf.com
4 Smokin’ Blondes
Adams Golf
Alabama Tourism
Amini’s Home Rugs and Game Room
Arkansas -Natural State Golf Trail
Barnes Jewish Hospital
Bath Fitter
Big Cedar Lodge
BlueGreen Vacations Unlimited
Bridgestone Golf
Budget Golf
Callaway
Carbondale Tourism
Central Missouri Lake of the Ozarks Golf
Council
Classic Golf Gifts
Cleveland Golf
Cobra Golf
Costco Wholesale
Crown Pointe Golf Club & Resort
Cutco Cutlery
DA Golf LLC
Decatur Area Convention &
Visitors Bureau
Deer Creek USA Golf & Event Center
Diamond Resorts
e3 Performance & Fitness
Eagles Bluff Golf Course
Ed Napleton Honda St. Peters
Enlow Grips
Enovative Technologies
EWGA - St. Louis Chapter
Executive Golf Packages
Exploria Resorts
Fairway Custom Golf
Fox Sports Midwest Live!
Fuzzy Zoeller’s Covered
Bridge & Champions
Pointe Golf Club
Glazer’s Midwest
Global Golf Post
Golden Eagle Golf
Golf Channel Solutions
Golf Digest
Golf Mesquite Nevada
Golf on the Santa
Fe Trail
Golf World
GOLFAROUNDSTL.COM
Golfmart Kentucky
GolfNow.com
GolfOn
Golftec
Good Putt Golf
Greenside
Heartland Golf Schools
Heller Chiropractic and Wellness Centre
Herb’s Golf Supply
Hometeamgolf.com
Horseshoe Bay Resort
INSTA GOLF
Jack Daniels
Jacob Sunroom & Exteriors
Joyce Factory Direct of St. Louis
Kacelia
Kentucky State Parks Golf Trail
Ketel One
King’s Creek Plantation
Leaffilter
Let’s Golf
Metro St. Louis Seniors Golf Association
Metropolitan Amateur Golf Association
Michelob ULTRA
Mid America Golfing Events
Missouri Golf Association
Missouri Golf Network
Mizuno
Mr. Zooke
Napleton’s Mid Rivers Chrysler
Dodge Jeep RAM
Napleton’s Mid Rivers Kia
Nike Golf
O’Fallon Pain Relief Associates
Oak Terrace Resort & Spa
OB SPORTS
Odyssey Golf
OFallon Pain Relief Associates
Old Kinderhook
Osage National Golf Resort - Lake of the
Ozarks
Prairie Band Casino and Resort
Prato Eyewear
Primm Valley Casino Resorts
Pro-Am Golf
Rain Wedge
Rend Lake Tourism
Renewal by Andersen
Robertson Entertainment
Seal Smart LLC
Sharp Golf Ball Company
Siena Golf Club
Spirit Hollow Golf Course
Sports and Family Chiropractic
Srixon
St. Louis Post Dispatch
Stryker Orthopedics
Summer Winds Resorts
Summit Flooring & Turf
Sun Valley Golf Course
Swift Print
TaylorMade
The Golf People
The Lodge of Four Seasons
Top of the Rock-Buffalo Ridge-Big
Cedar Lodge
Vacation Getaways
VIPGolfersPass.com
Visit Mississippi
Visit SI (Williamson County Tourism)
Walters Golf Management
Washington University in St. Louis
Physicians
Washington University Orthopedics
Welk Resort
Wentzville Driving Range
Westgate Resorts
William Hill Winery
Wilson
Marketing & Promotions
Newspaper & Magazine = 40 Display Ads
GET IN THE GROOVE!
• St. Louis Post Dispatch
17, full-color Golf Show display ads running every
day for 2 weeks
• St. Louis Suburban Journals
3 ads in the three weeks leading up to the Show
FEB 13th - 15th
St. Charles Convention Center
FREE PARKING
FRI 11-5 • SAT 10-5 • SUN 10-4
EPIC
FREE PARKING!
DEALS
ON
EPIC DEALS
ON
GOLF GEAR
February 13th to 15th
GOLF
GEAR
Test drive clubs from
Top Manufacturers
FRONT DOOR FREEBIES
PRESENTED BY
Fri 11am - 5pm • Sat 10am - 5pm • Sun 10 am - 4pm
ALL ATTENDES RECEIVE
18 rounds of Free Golf to
Osage National
Deer Creek USA
Sullivan Country Club
Spencer T Olin
Rolling Hills Golf Club
Restrictions Apply
& TEST DRIVE
CLUBS FROM TOP
MANUFACTURERS
REGION’S BIGGEST GOLF EVENT & SALE!
NEW PRODUCT DEBUTS • WIN A MISSISSIPPI GOLF VACATION
Front Door Freebies Presented by
18GOLF
With paid admission • While supplies last
2 PACK BONUS!
ROUNDS OF FREE
1-YEAR
OF GOLF BALLS SUBSCRIPTION
TO
See website for details
Free Instruction
& Seminars with top local pros
$7 VALUE
1st 250 attendees each day
&
ST. LOUIS PUTTING
CHAMPIONSHIP
75+ Exhibitors
Free 2-Ball
Sleeve
WELLNESS
ZONE
SPONSORS
1st 250 Each Day
1-Year Subscription to
Golf Digest
7 VALUE
AND
$
Global
Golf Post
stlouisgolfexpo.com
VISIT
US AT
STLOUISGOLFEXPO.COM
SPONSORS
Radio & Television Advertising
• Sports Radio = 310 Ads
KFNS 590 The Fan — 170 spots 2 weeks out
ESPN 101 — 160 spots 10 days out
TEAM 1380 — 160 spots 10 days out
• News/Talk Radio = 40 Ads
KMOX 1120 News/Talk — 20 spots 10 days out
KFTK 97.1 News/Talk — 20 spots 10 days out
• Music Format = 120 Ads
KSHE 94.7 ROCK — 20 spots 10 days out
KPNT 105.7 Alternative Rock — 20 spots 10 days out
• Television = 125 Ads
100 spots 3 weeks out on ESPN,
Golf Channel, PGA tour Broadcasts, FOX
NBC — 15 ads on evening news all week leading
up to the show
CBS — Weekend PGA Tour coverage — 20 spots
on network and golf channel for 3 weeks.
FOX— Morning cutaways with live coverage of
show opening
Channel 11 —10 ads week of the show on
evening news
Marketing & Promotions
Internet
• Email Blasts
MAGA — included the show in 4 emails to its 10,000 \
members, on dedicated entirely to the expo.
314Golf.com — sent three emails to it’s 3,000 members.
Walters Golf — sent two emails to it’sd 70,000 member
database.
Golfnow.com — sent two emails to it’s 22,000 members.
Over 135,000 people were reached via email marketing from
over a dozen partners.
• STLToday.com
Banner ads two weeks leading up to event
HUGE
SAVINGS
ON CLUBS & GEAR!
Other Print Advertising
AT THE
Front Door Giveaways
ST. LOUIS
COMPLIMENTARY
TICKET
FEBRUARY 13
GOLF
EXPO
February 13th to 15th
Fri 11am - 5pm • Sat 10am - 5pm • Sun 10 am - 4pm
15
TH TO
TH
FRI 11am-5pm • SAT 10am-5pm • SUN 10am-4pm
PRESENTED BY
UP TO 18 ROUNDS
OF GOLF
All Attendees
FREE FOURSOME
Sullivan Country Club
Deer Creek USA
FREE ROUND OF GOLF
Osage National
Spencer T Olin
1st 1,000 Attendees Friday
Rolling Hills Golf Club
1st 1,000 Attendees Saturday
Restrictions apply see website for details
ACTIVITIES
Test drive clubs from
top manufacturers
Free instruction & seminars
with top local pros
Over 70 exhibitors
BONUS
ST. CHARLES
CONVENTION CENTER
Receive a Free
2-Ball Sleeve
1st 250 Attendees Each Day
One-Year Subscription to
1 CONVENTION CENTER PLZ. • ST. CHARLES
Golf Digest
7 VALUE
$
AND
Global Golf Post
STLOUISGOLFEXPO.COM
PRESENTING SPONSORS
stlouisgolfexpo.com
SPONSORS
ENDORSED BY
Plus
FEB. 13
Fri. 11-5 • Sat. 10-5 • Sun. 10-4
Full color direct mail piece sent to over 4,000 Golf
Expo attendees’ homes
• Press Releases
Sent weekly to all area sports and golf writers
15
TH TO
TH
• Direct Mail
RECEIVE A FREE
2-BALL SLEEVE
1st 250 Attendees Each Day
FIRST LOOK AT THE
HOTTEST
NEW GEAR!
FRONT DOOR
FREEBIES
Presented by
FREE GOLF
& MORE!
visit our website for details
BONUS!
Free One-Year Subscription to
GOLF
DIGEST
7 VALUE
$
AND
GLOBAL
GOLF POST
STLOUISGOLFEXPO.COM
Event Photos

St. Louis 2015 Golf Expo Recap

Transcription

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