welcome to surf summit from bra

Transcription

WELCOME TO
SURF SUMMIT FROM SIMA
WELCOME TO SURF SUMMIT FROM SIMA
On behalf of the Surf Industry Manufacturers Association (SIMA) Board of Directors, welcome to Surf Summit 18 presented
by SIMA and BRA!
People who have never been to a Surf Summit often ask me about things like the waves, the pool, the bars, etc., thinking it’s
just a party in Mexico. People who have been to a Surf Summit also ask me about the waves, the pool and the bars—this
is the surf industry, after all—but they also ask me about the speakers, the themes, and whom will be attending, because
Surf Summit veterans understand that the mix of fun and function makes our Cabo event the industry tradition that it has
become.
This year, we at SIMA again strive to find a strong mix of endemic experts as well as speakers from outside the world of
action sports. Bob McKnight from Quiksilver will deliver a much-anticipated keynote address nearly 10 years after his oftquoted “Growing The Pond” keynote address. We’ll be chatting with Dana White, the outspoken president of the UFC on how
surfing can be a better run, more visible, and ultimately successful professional sport; Mike Yapp from Google and YouTube
is making a repeat appearance at Surf Summit, this time to talk about the role of mobile technology in the digital dialogue;
retail guru and industry veteran Shaheen Sadeghi will give his thoughts on how cultural shifts are affecting consumer and
retail changes; and punk rock legend Mike Ness from Social Distortion will join us to talk about his life in music, surfing and
what the industry can learn from keeping a punk band going for 30 years.
As always, we sincerely appreciate you being here and contributing your time and energy for the greater good of your
companies and our industry as a whole. We also appreciate the outstanding support of Surf Summit 18 partner and premier
sponsor, Surf Expo. A huge thank you as well to sponsors Moss Adams; Ritholz Levy Sanders Chidekel & Fields; NRI
Distribution and Imperial Capital for their continuing support of this event. Please join SIMA and BRA in sincerely thanking
these partners and be sure to let them know how much we appreciate their support during the Summit.
It’s an honor to serve as your SIMA President, and I value your feedback on this event, so please stop me or pull me aside
when you see me with your thoughts. SIMA and BRA are proud to offer this annual gathering to our members, and we hope
your experience in Cabo this year sends you back to your brand or shop better prepared to reach your goals than ever
before.
Sincerely yours,
Doug Palladini
President, SIMA
VP/GM Vans North America
WELCOME TO
SURF SUMMIT FROM BRA
WELCOME TO SURF SUMMIT FROM BRA
On behalf of the Board Retailers Association and all of the retailers in attendance, welcome to Surf Summit 18! We are
thrilled to be partnering once again with SIMA to co-host a one-of-a-kind event of this caliber.
This week, we invite you leave behind the daily grind focus on our industry in beautiful Los Cabos, Mexico, an environment
like no other! This year’s agenda includes four days and three nights packed full of educational topics with a direct focus on
the retailer—while making sure to include time for a little fun, too.
From a breathtaking location to an incredible line-up of events, BRA and SIMA have worked hard to make this Surf Summit
another exciting and meaningful event. After you arrive and check in with us at the beautiful Barceló Grand Faro Los Cabos
hotel, we invite all retailers to our exclusive “meet and greet” reception presented by our special BRA sponsor Surf Expo. It’s
the perfect way to kick-off the event and meet all the shop owners in attendance.
You’ll find that your days have been schedule to include an ideal mix of networking, education and of course relaxation and
surfing. The mornings are free for you to enjoy, while the afternoons are full of motivating presentations and networking
events. With a large manufacturer and retailer presence and a strong representation of the industry’s top leaders, Surf
Summit 18 is aimed at further strengthening the unity, future, and leadership of our industry.
We guarantee you’ll leave Surf Summit with new ideas and fresh inspiration gained from a keynote speaker or a candid
conversation with your colleagues. After all, that’s what this event is all about! The topics, schedules, and speakers we’ve
selected highlight the industry-relevant successes, challenges, and opportunities the surf industry faces today, and the
outcome has the potential to change our marketplace.
We’d like to personally thank Premier Sponsor Surf Expo, who does double duty by sponsoring both SIMA and BRA for
this partner event. We’d also like to thank Ritholz Levy Sanders Chidekel & Fields as this year’s Workbook Sponsor, Moss
Adams as the Welcome Wagon Sponsor, NRI Distribution for sponsoring the Dawn Patrol and Imperial Capital for sponsoring
the Cocktail Reception on the final night. Your support enables us to put together this amazing event for our industry, and
we always enjoy spending time with you here in Mexico. Most importantly, we’d like to thank SIMA for the continued
partnership for Surf Summit and beyond.
Never has there been a better event in a more beautiful place where leading retailers and manufacturers can collaborate
and communicate. Thank you for being a part of it.
Todd Canipe
Chairman
Vertical Urge
THANK YOU TO THE
SURF SUMMIT 18 SPONSORS
PREMIER SPONSOR:
WELCOME WAGON SPONSOR:
COCKTAIL SPONSOR:
WORKBOOK SPONSOR:
DAWN PATROL SPONSOR:
GIFT BAG DONATIONS
THANK YOU TO THE FOLLOWING COMPANIES FOR
DONATING ITEMS TO THE SURF SUMMIT 18 GIFT BAGS
HOTEL & TRAVEL
INFORMATION
HOTEL & TRAVEL INFORMATION
Barceló Grand Faro Los Cabos
Bvld. Paseo San José Lote 09 Zona Hotelera | San Jose del Cabo BCS | CP 23400 | México Phone + 52 (624) 142-9292 Fax + 52 (624) 142-9299
www.barcelo.com
Wireless Internet
High-speed wireless internet is available for the special Surf Summit discounted rate of $10 + tax per day (you may
connect two devices per internet code) for attendees staying at the Barceló Grand Faro Los Cabos. Wireless internet is
available throughout the resort property. To access internet, open your internet browser and follow the instructions. Charges
will be applied to the credit card you provided at check in. Should you have problems connecting to the internet, please
contact the front desk.
Surfboards in Hotel Rooms
Surfboards are welcome to be brought into hotel rooms at the Barceló Grand Faro Los Cabos, however, the resort has asked
that attendees refrain from waxing their boards inside the hotel rooms. Guests will be responsible for any damages caused
in their room.
A Couple Things to Keep in Mind While Traveling to Mexico
While millions of U.S. citizens safely visit Mexico each year, we ask that you take precautions while visiting Cabo. As many
of you have seen in the news, there has been an increase in violence in the border towns of Mexico. While these incidents
are hundreds of miles away from Cabo, we suggest that you take the following precautions to ensure a safe and enjoyable
Surf Summit 18:
• Use common-sense while traveling in the city by visiting only legitimate business and tourist areas
during daylight hours.
• U.S. citizens should make every attempt to travel on main roads during daylight hours.
• Take toll (“cuota”) roads whenever possible, as they are generally more secure.
• Do not display expensive looking jewelry, large amounts of money, or other valuable items.
• Make sure your cell phone works in Mexico.
United States Consulate, Cabo San Lucas
Blvd. Marina local c-4
Plaza Nautica
Col. Centro
Phone: +52 (624) 143-3566
SURF SUMMIT 18 AGENDA
DAY 1
WEDNESDAY, MAY 13, 2015
1:00 - 5:30 PM
CONFERENCE REGISTRATION
& WELCOME WAGON
WELCOME WAGON
SPONSORED BY:
Location: Hotel Lobby Bar
4:30 - 5:30 PM
RETAILER WELCOME RECEPTION
Location: Las Jicamas Restaurant
5:30 - 6:30 PM
VIP WELCOME RECEPTION
Location: Las Jicamas Restaurant
6:30 - 7:30 PM
COCKTAIL RECEPTION
Location: Embarcadero Ballroom Foyer
7:30 - 9:00 PM
DINNER & KEYNOTE ADDRESS
Presented by: Bob McKnight / Co-founder, Quiksilver
Location: Embarcadero Ballroom
9:00 PM - MIDNIGHT
OPENING NIGHT PARTY
Featuring DJ Tina T
Location: Hotel Lobby Bar
RETAILER & VIP
WELCOME RECEPTIONS
SPONSORED BY:
DAY 2
THURSDAY, MAY 14, 2015
6:00 - 7:00 AM
DAWN PATROL BREAKFAST
Location: Hotel Lobby
7:00 – 11:00 AM
DAWN PATROL
SPONSORED BY:
BREAKFAST (AT YOUR LEISURE)
Location: Las Olas Restaurant
8:00 – 11:30 AM
TransWorld BUSINESS SURFari
Location: Hotel Lobby for shuttle pick up to the Cabo Surf Hotel
Join the crew from TransWorld BUSINESS for the annual TransWorld BUSINESS SURFari.
Don’t be fooled, the SURFari is much more SURF than Business. It’s a fun, grassroots,
surfing experience for those who enjoy the surf, sun, socializing, and some morning
caffeine! Cruise over in our SURFari vans to the best novice surf spot in Cabo and enjoy an
unforgettable surf experience.
11:00 AM – 12:30 PM
LUNCH (AT YOUR LEISURE)
Location: La Olas Restaurant & La Isla Snack Bar
12:45 – 3:00 PM
SEMINARS 1 & 2
*IMPORTANT! BALLROOM DOORS OPEN AT 12:45 PM AND SEMINARS BEGIN PROMPTLY AT 1:00 PM.*
SEMINAR 1: What Surfing Can Learn from MMA
A Conversation with Dana White / President, UFC
Moderated by: Doug Palladini / VP/GM North America, Vans
SEMINAR 2: Think Mobiley: The Role of Mobile Technology in the Digital Dialogue
Presented by: Mike Yapp / Director, The Zoo, Google | YouTube’s Creative
Development Group
3:00 – 3:15 PM
BREAK
DAY 2 (CONT.)
THURSDAY, MAY 14, 2015 (Cont.)
3:15 – 4:30 PM
BREAKOUT SESSIONS
(2 at 30 minutes each; attendees attend each breakout session)
BREAKOUT SESSION A: Consumer Economics: It’s not what you know, but rather
WHO and WHAT you know about them
Presented by: Brett Savage / President, Son of Savage
BREAKOUT SESSION B: Why Social Media & Digital Marketing Departments
Should No Longer Exist
Presented by: Nick Tran / VP of Integrated Marketing, Stance
7:00 – 8:00 PM
RETAILER APPRECIATION NIGHT
Cocktail Reception
Location: Pool
Surf Summit 18 welcomes the largest retailer turnout in more than 10 years! Join us
by the pool for a special appreciation reception with your industry friends as we pay
tribute to the 25 retail accounts who are part of this historic gathering of the tribe.
8:00 – 9:30 PM
DINNER & PARTY
Location: Pool
Come enjoy a fun, laid-back night by the pool with your industry colleagues and friends.
9:30 PM – 1:30 AM
BUS INTO TOWN
Location: Hotel Lobby for bus pick up
Feeling like a night out on the town? There will be two buses departing the hotel lobby
for Cabo San Lucas at 9:30 p.m. sharp! One bus will depart Cabo San Lucas to come
back to the hotel at 12:00 a.m. and the other bus will depart Cabo San Lucas at 1:30
a.m. Space is limited and first-come, first-served!
DAY 3
FRIDAY, MAY 15, 2015
6:00 - 7:00 AM
DAWN PATROL
SPONSORED BY:
7:00 – 11:00 AM
11:00 AM – 12:30 PM
12:45 – 3:30 PM
SEMINARS 3, 4 & 5
*IMPORTANT! BALLROOM DOORS OPEN AT 12:45 PM AND SEMINARS BEGIN PROMPTLY AT 1:00 PM.*
SEMINAR 3: The Great Cultural Shift
Presented by: Shaheen Sadeghi / President & CEO, LAB Holding, LLC
SEMINAR 4: State of the Industry Update
Presented by: SIMA, BRA and Surf Expo
SEMINAR 5: A Conversation with Mike Ness of Social Distortion
Moderated by: Ryan Kingman / VP Marketing, Stance
7:00 – 8:00 PM
COCKTAIL RECEPTION
Location: Star Terrace
8:00 – 9:00 PM
COCKTAIL RECEPTION
SPONSORED BY:
DINNER
Location: Beach
9:00 – 10:00 PM
CLOSING CEREMONIES
Location: Beach
Sports broadcaster and TV personality, Pat Parnell, will emcee this special night where we
put the spotlight on the stars and heroes of our sport, and offer an intimate look into what
makes these amazing athletes tick. Parnell will sit and talk story with Bruce Irons, one of
the most naturally gifted chargers in the sport and winner of surfing’s most prestigious
big wave event - the Eddie Aikau Big Wave Invitational. He’ll also be chatting with WSL Big
Wave World Tour surfer and perpetual fun-seeker, Alex Gray.
9:00 PM – 1:00 AM
AFTER PARTY
Location: Sky Bar
The perfect way to end another successful Surf Summit, enjoy a fun, relaxing
evening with music by DJ Tina T.
DAY 4
SATURDAY, MAY 16, 2015
6:00 - 7:00 AM
7:00 – 11:00 AM
11:00 AM – 12:30 PM
11:00 AM
HOTEL CHECK OUT
For an extended check out time, you must call the front desk.
THANK YOU FOR JOINING
US AT SURF SUMMIT!
DAWN PATROL
SPONSORED BY:
KEYNOTE ADDRESS
BY BOB MCKNIGHT
WEDNESDAY, MAY 13, 8:30 PM
“JE SUIS CHARLIE”
PRESENTED BY: BOB MCKNIGHT / CO-FOUNDER, QUIKSILVER
Industry veteran, Bob McKnight will share his thoughts on the current state of surf
industry – the good, the bad and the ugly.
We grew the pond, now we have to protect the perimeter! Velcro Valley “Surf Tribes” need
to support each other. SIMA needs to go Unplugged…Paddle over to a different peak!
Bob McKnight, Founder and Chairman of the Board of Quiksilver, Inc. has spent his entire
professional career with the company. A Southern California native and lifelong surfer, Bob
graduated from the University of Southern California in 1976 with degrees in Business
Administration, Marketing and Management. Upon graduation, he ventured to Indonesia
for an extended surf trip, where he met professional surfer Jeff Hakman, who at the time
was passionate about discussing a great new boardshort line out of Australia called ‘Quiksilver.’ The two became friends
and business partners, acquiring the license for U.S manufacturing and distribution for Quiksilver, selling board shorts out of
the back of Bob’s Volkswagen van and thereby creating Quiksilver USA. The rest of the story is surf industry legend.
“For me it has always been all things water…I love to surf, dive, live on an island or hang out on a boat. Surfing has
always been about the travel, the friendships, the adventure, the cultures, the humor…hanging out with friends and
enjoying the water. It has never been about competition.” – Bob McKnight
Bob and Jeff incubated Quiksilver along the coast of California and Hawaii in the same way the brand’s Australian founders
did in the Southern Hemisphere. They worked hard for the next ten years creating innovative boardshorts for surfers.
After ten years of growing the business from start-up to $18 million in sales, Bob took the company public in 1986 and
now serves as Chairman of the Board for global Quiksilver, Inc, working out of the U.S. headquarters in Huntington Beach,
California. Quiksilver’s European headquarters are located in St. Jean de Luz, France, while the Asia/Pacific headquarters
remain located in the brand’s birthplace in Torquay, Australia.
Quiksilver launched the Roxy brand in 1990 and it has become one of the world’s leading outdoor action sports lifestyle
brands for girls. In 2004, the company acquired the brand DC Shoes, leaders in skateboarding, snowboarding, BMX and
motocross.
Quiksilver, Inc. designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards
and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that
connect with its boardriding culture and heritage. The company has 6,100 employees worldwide and its products are sold
in over 90 countries around the world.
In addition to his passion for surfing, Bob is also a dedicated snowboarder and golfer. Always in search of perfect surf and
uninhibited snow, he travels the globe to places as far-reaching as Sumatra, China, Fiji, Russia and throughout Europe.
Bob resides in Laguna Beach, California with his wife Annette and their three children: Kristi, Roxy and Robbie.
SEMINAR 1
FEATURING DANA WHITE
THURSDAY, MAY 14, 1:00 PM
WHAT SURFING CAN LEARN FROM MMA
A CONVERSATION WITH DANA WHITE / PRESIDENT, UFC
MODERATED BY DOUG PALLADINI, VP/GM VANS NORTH AMERICA AND PRESIDENT, SIMA
Join us for a conversation with the outspoken Dana White, President of Ultimate Fighting Championships (UFC).
Dana is a true innovator in the world of professional sports, sports media and pro athletes who also loves and
follows surfing. Not afraid of controversy, Dana has a very clear and well-formed point of view to share on how
surfing can be a better run, more visible, and ultimately successful professional sport.
Dana White is the President of Zuffa, LLC, which owns and operates the premier mixed martial arts (MMA)
organization the Ultimate Fighting Championship® (UFC®).
With a keen sense of competition and strong business acumen, White has achieved unrivaled success in the
combat sports industry. Since Zuffa LLC acquired the UFC organization in January 2001, White has built the UFC
into one of the world’s most valuable sports brands.
The UFC’s popularity exploded when the first season of the hit reality series The Ultimate Fighter®‒ which White co-created‒ delivered record ratings
on cable television. Now, 20 seasons later, The Ultimate Fighter franchise is a staple of TV and popular culture all over the world, and combatants
such as Kenny Florian, Rashad Evans, Forrest Griffin and others have gone on to become champions, main event headliners as well as sports
anchors, action movie heroes and best-selling authors.
Thanks to White’s vision, from humble beginnings as a live events company producing five cards a year, the UFC organization now presents over 40
live events per year across the world, produces over a dozen TV shows and accounts for thousands of hours of broadcast and cable programming in
28 different languages in 129 countries and territories. The UFC has shattered box office records across the US, Canada, the UK, Europe, the Middle
East, Australia, Japan and Brazil.
Ancillary UFC businesses include best-selling DVDs and Blu-rays, an internationally distributed magazine, UFC.TV offering live event broadcasts and
video on demand around the world, a videogame franchise with Electronic Arts (EA), UFC GYM®, UFC Fight Club® affinity program, UFC Fan Expo®
festivals, Octagon™ branded apparel and Topps Trading Cards. Primary sponsors with the UFC include Anheuser-Busch, Inc., Dodge, MetroPCS and
Harley-Davidson.
In 2008, both Business Week and Sports Business Journal named White as one of the most influential people in sports. In 2009, the United States
Armed Forces Foundation presented White with the Patriot Award for his contribution to injured military servicemen and women. That same year,
White was named “Nevada’s Sportsman of the Year” by the Caring Place, a nonprofit organization dedicated to relieving financial concerns of cancer
patients. White was also named as one of the most influential people of 2010 by both Time and Esquire magazine and was invited to speak at the
famed Oxford Union at Oxford University, England.
In 2014, White was honored as Brand Genius by Adweek and both Sports Business Journal and Business Week named him one of the most influential
people in sports.
In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes
four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX Sports
1 and FOX Sports 2.
Alongside UFC Chairman and CEO Lorenzo Fertitta, White directs the continued worldwide expansion of the business from the company’s
headquarters in Las Vegas.
Originally a New England native, White spent his formative years in Las Vegas where he currently resides with his wife, Anne, and their three children.
SEMINAR 2
FEATURING MIKE YAPP
THINK MOBILEY: THE ROLE OF MOBILE
TECHNOLOGY IN THE DIGITAL DIALOGUE
MIKE YAPP, DIRECTOR, THE ZOO, GOOGLE | YOUTUBE’S CREATIVE DEVELOPMENT GROUP
Why should brands lead with mobile? What impact has mobile technology had on the
audience and the creative developed for it? How does this change the user experience?
What impact will this have on the audience — user experience and redefinition of a
creative idea.
Digital communication is about the user. The user expects advertising to be a tool —
to entertain, inform or provide utility. And with the explosion in mobile use, a brand’s
marketing efforts will have to be contextually relevant — where I want it, when I want it,
and how I want it.
As the Director of The Zoo, Google | YouTube’s Creative Development Group, Mike is
responsible for guiding and inspiring a team of creatives, program managers, and media
specialists connecting brands and audiences through innovative creative solutions.
Mike has spent the last 30 years getting people to join, buy, subscribe and act now. Mike was present in the formative years
of the internet as Creative Director and Partner of the San Francisco advertising agency, Freestyle Interactive. Mike built and
lead the Freestyle creative team that won awards and industry-wide acclaim for interactive campaigns for clients such as
HP, Microsoft, Sega, and X-Box.
In 2003 Mike and partners sold Freestyle to Carat and he was instrumental in building Carat’s interactive creative
capabilities; developing marketing and creative strategies for adidas, Reebok, Seagate, Kodak, RadioShack, Dish Network,
Wachovia, Revlon, and Virgin America. As an Executive Vice-President at Carat he was responsible for developing and
overseeing Carat’s creative, tech and project management groups.
Before arriving at Google | YouTube, Mike managed the merger of three creative shops in the US under one brand, Isobar,
developing cross platform creative campaigns for EA, Motorola, Alberto Culver, Boost and Kohler.
Little known fact, Mike once presented the 10 Things You Need to Know About Interactive Advertising to an audience at the
I-Media Brand Summit using only a stick of Bazooka Joe Bubble gum as his prop.
BREAKOUT SESSION 1
BRETT SAVAGE
CONSUMER ECONOMICS: IT’S NOT WHAT YOU KNOW,
BUT RATHER WHO AND WHAT YOU KNOW ABOUT THEM
PRESENTED BY: BRETT SAVAGE / PRESIDENT, SON OF SAVAGE
As modern day consumer data continues to become more available and the analysis
engines ability to run trending reports become faster, we as action sports industry leaders
need to all become the super users in order to understand our true health.
The size of our market, positioning of our brands and the relevance of the product we make
are all decided upon by the activities of our consumers summed up as the “Consumer
Experience.”
Brett Savage’s bloodline stems back to 1903 in South Africa where the Savage family
established South Africa’s premier apparel company “TEESAV”. As a child he could be
found riding his tricycle through his families 7-story factory causing absolute mayhem. In
the late 80’s while is brother “Mike Savage” was chasing his professional surfing career,
Brett was refining his passion of shaping boards out of a shaping bay in the back of their beach home in Ballito Bay “SAV’s
Island”. Brett studied business Management and then extended his studies for four further years to achieve a master’s
degree in Clothing Production, all whilst slinging a bass guitar for South Africa’s famed Band “Arapaho”.
Brett started his Action Sports Career in the stables of Gotcha and MCD in South Africa but the desire for him to be closer to
his best friend and brother drove him to uproot and move to good old Laguna Beach “The Land of the South African Mafia”.
He then began his Merchant career with Rusty Clothing and had the great fortune of working for a handful of smaller core
brands until he found a home at Reef in San Diego. Brett worked for Reef though the VFC acquisition and made his way up
through the ranks to become the Vice President of product, absorbing great learning’s from the powerful corporate giant.
In 2013 Brett started Sons Of Savage LLC, armed with amazing experiences, the pursuit to better understand our ecosystem
of bands and consumers began. Brett has since co – founded PREFAB (a brand incubator and co working space in San
Diego), Ez1Z (Multiple award winning kids brand) and 4S.inc (Data Sync and the 4CASTA product analysis tool). Through
his merchant years Brett has utilized his proprietary product planning systems to analyze data, track product demand and
establish strategic roadmaps in accordance to consumer trends. 4S.inc was founded to clean up data via the development of
a cloud based Action Sports master data repository allowing for seamless data sync between brands and retailers.
The size of our market, positioning of our brands and the relevance of the product we make are all decided upon by the
activities of our consumers summed up as the “Consumer Experience” – Brett Savage
BREAKOUT SESSION 2
NICK TRAN
WHY SOCIAL MEDIA & DIGITAL MARKETING
DEPARTMENTS SHOULD NO LONGER EXIST
PRESENTED BY: NICK TRAN / VP OF INTEGRATED MARKETING, STANCE
In this session, Nick Tran explores the current state of Social Media Marketing and
uncovers the ugly truth behind how some brands operate in the space. The discussion
will highlight the convergence of marketing channels and provide key learnings at how
to reach and win over Millennial audiences.
Nick recently joined Stance, Inc. as the VP of Integrated Marketing. Prior to Stance, he
worked as the Head of Digital Advertising and Social Media at Taco Bell Corp. In 2013
he was included in Social Media Week’s Social 25 which recognizes the top influential
individuals in social media.
He provided the keynote at VidCon and was a huge early advocate for collaboration
between brands and YouTubers and was recently mentioned in The New Yorker cover article “Hollywood and Vine.” Some
of his favorite projects to date include the first-ever Snapchat film, The Taco Bell Social Media Blackout, The Burner Phone
Breakfast Campaign, and the airlifting of a Taco Bell taco truck into the middle of Bethel, Alaska to serve Doritos Locos Tacos
to the entire town. During his time at Taco Bell, the brand became AdAge’s Marketers of the Year, AdWeek’s Hottest Digital
Brand, and Fast Company’s Most Innovative Brands in Advertising and Marketing.
SEMINAR 3
FEATURING SHAHEEN SADEGHI
FRIDAY, MAY 15, 1:00 PM
THE GREAT CULTURAL SHIFT
PRESENTED BY: SHAHEEN SADEGHI / PRESIDENT & CEO, LAB HOLDING, LLC
Culture is the new currency, retail is about the balance of 4C’s Community, Culture, Commerce and
Consciousness. Our audience or customers are interested in Personalization, Customization, Localization and
not Homogenization.
Following a successful career in the action sports industry most recently as President of surfing giant
Quiksilver, Shaheen has taken his international expertise to the unconventional place of community
revitalization and redevelopment. His initial project, the LAB Anti-Mall, now 23 years “young,” continues to
garner international acclaim. Other notable projects include the first “green” retail center, the CAMP, which
more than 10 years later still inspires the market place for sustainability and environmentalism. Shaheen is
also responsible for the development of SoBECA (South of Bristol, Entertainment, Culture, and Arts), which is a
thriving retail and residential arts district within Costa Mesa. His projects include The BOX, Gods and Heroes,
SOLO (a creative co-op workspace), DAX Gallery, and The Plant Stand.
More recently, LAB Holding restored several California historical landmarks including the restoration of the
Casino San Clemente (1937) and the revitalization of 3 city blocks in downtown Anaheim, branded as Center
Street (2011) and the Anaheim Packing District (2014). Opening this last year was the ground breaking repurposing of the Anaheim Packing House
(1919) into a community based artisan food hall as well as Farmers Park, a community culinary and education-based greenbelt. Already completed is
the restoration of the historic Packard Building (1925) housing the rebirth of the Anaheim Brewery as well as an adjoining eatery.
Additional projects of the LAB Holding’s retail and culinary division include the development of SEED People’s Market, a green department store;
Healthy Junk, vegan cuisine; The GOOD Haberdashery; Heart & Sole; Home Eco:Nomics; Barbeer, a barber shop and neighborhood bar; Ink & Bean, a
writer’s coffee shop; Cook’s Chapel, a community event venue; Lemon Drop, a juicery; and BXCR, a wine bar.
Shaheen has been a guest speaker at the TED Conference as well as ULI Conferences He has been a consultant to Fortune 500 companies such as
General Motors, among others. He is consistently listed in “the O.C.’s top 101” and the L.A. fashion industry’s “Top 25” and is a recipient of the Hall of
Fame award for Community Revitalization in Costa Mesa, Mayor’s Award for Costa Mesa, and Developer of the Year award in Anaheim. Shaheen has
served on the boards of South Coast Metro Alliance, Costa Mesa Chamber of Commerce, The Muzeo in the city of Anaheim, The Downtown Anaheim
Association, UCI Planning, Policy and Design, The Ecology Center and Vanguard University.
Awards include:
• The Mayor’s Award from the City of Costa Mesa
• Hall of Fame Award for Revitalization of the SoBECA District in Costa Mesa
• Developer of the Year Award, Chamber of Commerce, City of Anaheim
• California Preservation Design Award 2013, California Preservation Foundation
• International recognition by the BBC, NY Times, LA Times, USA Today, Boston Globe, London Financial Times, NPR and the Wall St. Journal,
among others.
• Frequent speaker at TED conferences. Recently named Retail Royalty by Wall Street Journal.
Shaheen holds a BA degree from Pratt Institute in Brooklyn, NY.
SEMINAR 4
STATE OF THE INDUSTRY UPDATE
STATE OF THE INDUSTRY UPDATE
Hear the latest industry news and updates during this session. Both SIMA and BRA will update attendees on their newest
programming, initiatives and goals. Get a glimpse of what is in store for each association in 2015. Also, we will hear from the
trade show floor with an update from SIMA & BRA partner and Surf Summit Premier Sponsor, Surf Expo.
PRESENTED BY:
DOUG PALLADINI
President, SIMA
TODD CANIPE
Chairman, BRA
ROY TURNER
Show Director, Surf Expo / Senior Vice President, Emerald Expositions
SEMINAR 5
FEATURING MIKE NESS
A CONVERSATION WITH MIKE NESS OF SOCIAL DISTORTION
MODERATED BY RYAN KINGMAN / VP MARKETING, STANCE
For the last 30 years, Mike Ness has been doing things his way, on his own terms, by his
rules, and it’s paid off for him and his band, Social Distortion. Each album over the years
has gotten stronger: Mike has even shared the stage with Bruce Springsteen when the Boss
wanted to perform one of his songs. In Mike’s words, he’s seen high times and low ones,
good days and tragic days, but every night he gives 100 percent and every morning he
wakes up still swinging.
As the frontman for Social Distortion, Mike is known for creating the band’s signature mix
of growling punk, blusey rock n’ roll and outlaw country. Through the years he’s never been
afraid to evolve the band’s sound, but he and Social D have officially done one of the most
non-punk things possible: They failed to burn out.
That leads to the big question: Why? While Social Distortion has never been a radio darling
and they don’t play to huge, sold-out stadium crowds, they have experienced more than 30
years of success and a die-hard following that has not burned out, just like the band. Join us as we chat with Mike about
what keeps him swinging, how his “my way or the highway” approach has factored into the longevity of the band and what
it takes to really stick to your guns when it comes to authenticity.
Here’s how you know you’ve made it in the music business: You’ve stayed strong for three decades on your own terms, on
your own time, by your own rules, and over that time your influence has only grown. Each of your albums has been stronger
than your last. You’ve been brought onstage by Bruce Springsteen, because he wanted to play one of your songs. You’ve
seen high times and low ones, good days and tragic days, but every night you give 100%, and every morning you wake up
still swinging.
This is the short version of the Social Distortion bio — the long version could be a 10-part mini-series. But over the past 30
years, the punk godfathers in the band have all but trademarked their sound, a brand of hard rockabilly/punk that’s cut with
the melodic, road-tested lyrics of frontman Mike Ness. Their searing guitars and a locomotive rhythm section sound as alive
today as they did in ‘82, as do Ness’ hard-luck tales of love, loss and lessons learned. “The most common thing I hear is,
‘Man, your music got me through some hard times,’” Ness says. “And I just say, ‘Me too.’”
CLOSING CEREMONIES
HOSTED BY PAT PARNELL
CLOSING CEREMONIES
Sports broadcaster and TV personality, Pat Parnell, will emcee this special night where we put the spotlight on the stars and
heroes of our sport, and offer an intimate look into what makes these amazing athletes tick. Parnell will sit and talk story
with Bruce Irons, one of the most naturally gifted chargers in the sport and winner of surfing’s most prestigious big wave
event - the Eddie Aikau Big Wave Invitational. He’ll also be chatting with WSL Big Wave World Tour surfer and perpetual
fun-seeker, Alex Gray.
ABOUT THE ATHLETES
BRUCE IRONS, SURFING LEGEND
Bruce Irons, a veteran pro surfer from Hanalei, Kauai and is best known for his extreme aerials and
fearless tube-riding skills.
Bruce in his young age has done more than most pro surfers will do in their entire career; won the
Eddie, won WCT events, charged Pipe and Backdoor as good as it gets, traveled to just about every
surf destination in the world, considered a legend as well as one of the most progressive surfers in the
world, what hasn’t Bruce done.
Bruce now has taken step back to gather what his next move is. He is selectively going on trips around
the world to the best surf in the world, that is when he’s not fishing at home in Kauai for huge Yellowfin
Tunas. Bruce is a modern day renaissance man.
ALEX GRAY, BIG WAVE SURFER
Alex Gray is one of the most unique people on the planet. He is a pro surfer, world traveler, lobster diver,
paddler, and inspiration to many. He grew up in the South Bay of Los Angeles and still loves to come
home and spend time with his family after long trips around the world.
ATTENDEES
COMPANY
NAME
17th St. Surf Shop
Active Ride Shop
Agenda
Agenda
Agenda
Agenda
Aqua East Surf Shop
Aqua East Surf Shop
BC Surf & Sport
BC Surf & Sport
Billabong
Billabong
Billabong
Billabong
Billabong
Board Stiff
Body Glove
Body Glove
Body Glove
Body Glove
Body Glove
Captain Fin
Captain Fin
Channel Islands Surfboards
Channel Islands Surfboards
Cinnamon Rainbows
Coastal Edge
Depactus
Depactus
Depactus
Depactus
Dragon
Electric
Electric
Electric
Emerald City
Ethika
Farias Surf & Sport
Farias Surf & Sport
Friedman Stroffe & Gerard, P.C.
Brown, Tyler
Futagaki, Brent
Levant, Aaron
Levant, Laura
Carter, Mike
Warren, Christine
Holmes, Scott
Simone, MIke
Cromartie, Bruce
Cromartie, Cameron
Leasure, Edward
North, Shannan
Shelton, Jason
Wallace, Mike
Weber, Mark
Miller, Nina
Daley, Scott
Meistrell, Nick
Stanger, Shelby
McNulty, Joe
Richards, Todd
Gillis, Danny
Weatherley, Jason
Cobb, Mike
Ecker, Patrick
Cropper, Dave
Nachnani, D
Beach, Bruce
Egan, Luke
Ruiz, Tom
Quigley, Lawrance
Irons, Rick
Crane, Eric
Lonsway, Jeremy
Foulke, Ian
Kraus, Larry
McCassy, Malcolm
Farias, Brian
Nguyen, Natalie
Gerard, Robert
ATTENDEES
COMPANY
NAME
Fuel TV
GoPro
GoPro
GoPro
Graffy, Inc.
Guy Takayama Surfboards
Hanger 94
Hanger 94
Hansen Surfboards
Heritage Surf Shop
Heritage Surf Shop
HIC
Imperial Capital, LLC
ISA
ISA
Jack’s Surfboards
Jack’s Surfboards
Jetty Life
Lira
Lira
MasterCraft Boat Company
Mignogna Consulting
Moss Adams
New Era Cap Company
New Era Cap Company
Nixon
Nixon
Nixon
No Limits Group
NRI Distribution
NRI Distribution
NRI Distribution
O’Neill
O’Neill
O’Neill
O’Neill
Orange County SEO
Orange County SEO
ourCaste
ourCaste
Olivares, CJ
Blanchard, Chris
Kinman, Chris
Lee, John
Graff, Robert
Nelson, Mark
Meyers, Milo
Meyers, Julie
Hansen, Josh
Hennessy, Jim
Traa, Andrew
Tonai, Leigh
Little, Brian
Aguerre, Fernando
Gomez Gerbi, Florencia
Abdelfattah, Bobby
Abdelfattah, Ron
Higgins, Cory
Kellogg, Todd
Bye, Stacy
Shave, Josh
Mignogna, Bob
Dufour, Simon
Ambrose, Dan
Casner, Reid
Brunner, Megan
DiNenna, Chad
Singley, Matt
Miller, Sean
Dale-Johnson, Ryan
Mckenna, Peter
West, Mike
Fleming, Casey
Ward, Steve
Horn, Kieran
Wellington, Josh
Collins, Tyler
Cushman, Rachel
Davis, Matt
O’Leary, LJ
ATTENDEES
COMPANY
NAME
Pacific Wave Surf Shop
Quiet Storm
Quiet Storm
Quiksilver
Quiksilver
Quiksilver
Quiksilver
Quiksilver
Rip Curl
Rip Curl
Rip Curl
Rip Curl
Ritholz Levy Sanders Chidekel & Fields, LLP
Roark Revival
Roark Revival
Roark Revival
Rusty
Rusty
Rusty
Rusty
RVCA
Sanuk
Sanuk
SDSI
Shaper Studios
Shaper Studios
Shaper Studios
Shop-Eat-Surf.com
Skullcandy
Skullcandy
Skullcandy
Sparc Retail
Stance
Stance
Stance
Stance
Stance
Stance
Sun Diego
Sun Diego
McPherson, Ashley
Dreibelbis, Bill
Krause, Aaron
Whisenand, Taylor
Keenan, Ryan
Reilly, Mike
King, Cody
Schroeder, Jaclyn
Slater, Dylan
Harvey, Paul
Peterson, Shawn
Wist, Ryan
Weisman, Greg
Faber, Brandy
Hitzel, Ryan
Mechling, Mike
Setzler, Charlie
Hayes, Mitch
Cannon, Kyle
Straughan, Paige
Thomas, Eric
Booth, Jeff
Walker, Adam
Catalano Gussman, Renne
Clark, Chris
Kapalla, Derrik
Nester, Aaron
Montgomery, Tiffany
Farnsworth, Scott
Lillard, Brandon
Layer, Rob
Telfer, John
Harris, Candy
Hennings, Aaron
Kearl, Jeff
Kingman, Ryan
Turk, Garrett
Wilson, John
Censoplano, Pete
Nash, Dave
ATTENDEES
COMPANY
NAME
SUPERbrand
SUPERbrand
Surf Diva
Surf Diva
Surf Expo
Surf Expo
Surf Ride
Surf Ride
Surf Stitch
Surfline
Surfline
Surfline
Surfline
Surfrider Foundation
Sweetwater Surf Shop
Sweetwater Surf Shop
Swim Collective
Tactics
TAVIK
TAVIK
TEN (The Enthusiast Network)
The NTWRK
Vans
Vans
Vans
Vans
Vans
Vans
Venter Surf & Sport and Faces of Surfing
Bengoechea, Marcelo
Huffman, Scott
Tihanyi, Coco
Tihanyi, Izzy
Nettleton, Ryan
Turner, Roy
Bernard, Josh
Ennis, John
Spangler, David
Garrett, Ross
Budge, James
Boon, Zach
Wells, Jonno
Nelsen, Chad
Bourgeois, Shana
Bourgeois, Danielle
Leggett, Shannon
Patton, Matt
Paulsen, Erik
Kirchner, Miles
Bradstreet, Kailee
Smith, Kelsey
Campana, Monica
Sims, Matt
Townend, Jye
Boucher, Saxon
Schluntz, Jeremy
Perez, Tony
Garrett, Norb
Steinmiller, Mary Kate
Malone, Allen
Desiderio, Scott
Roland, Kellen
Eddy, Lance
Collins, Griffin
Collins, Rosi
Hall, Nolan
Palladini, Doug
Watson, Jim
Nowak, Letty
ATTENDEES
COMPANY
NAME
Vertical Urge
Vissla
Vissla
Volcom
Volcom
Volcom
Volcom
Volcom
Volcom
Volcom
Volcom
Wave Riding Vehicles
Zappos
Zappos
Canipe, Todd
Sanders, Richard
Dyer, Don
Woolcott, Richard
Meehan, Kevin
Hawley, Erin
Lantz, Brent
Steris, Jason
Dougherty, Brad
Morrissey, Jack
Gray, Alex
Shaw, LG
Scavuzzo, Mike
Schlekewy, Josh
Riding the wave
is one thing. Getting
ahead of it is another.
Being prepared for opportunity means knowing where to look. For more
than a century, we’ve helped companies nationwide keep an eye on
the horizon by developing strategic plans, uncovering incentives, and
mitigating risk. Put our experience to work for you.
W W W. M O S S A D A M S . C O M /A P PA R E L
selected clients include
Greg Weisman and Ritholz Levy
are proud to congratulate SIMA on
its 18th Annual Surf Summit
GREGORY N. WEISMAN
West Coast Chair, Apparel Industry Practice Group
Ritholz Levy Sanders Chidekel & Fields
th
421 S. Beverly Drive, 8 Floor
Beverly Hills, CA 90212
310.282.9449 tel
[email protected]
www.rlscf.com
Entertainment | Fashion | Intellectual Property | Action Sports | Corporate & Finance | Media & Technology | Dispute Resolution
SIMA INFORMATION
OFFICERS
ADVISORY BOARD
PRESIDENT
Doug Palladini • Vans
Charlie Anderson • Otis
Bruce Beach • Depactus
Meg Bernardo • WSL
Jake Brandman • Sanuk
Chad DiNenna • Nixon
Kevin Flanagan • The People’s Movement
Ross Garrett • Surfline
Bob Graff • Graffy Inc.
Candy Harris • Stance
Justin Heit • RAEN
Rick Irons • Dragon
Tony Perez • The Enthusiasts Network
Aaron Quigley
Tom Ruiz • Depactus
Roy Turner • Surf Expo
Jonno Wells • Surfline
Taylor Whisenand • Quiksilver
VICE PRESIDENT
John Wilson • Stance
TREASURER
Joel Cooper • Lost International
SECRETARY
Kelly Gibson • Rip Curl
SIMA’S GUIDING LIGHT
Dick Baker
BOARD OF DIRECTORS
Eric Crane • Electric
Johnny Gehris • Vestal
Enich Harris
Dan McInerny • Olukai
Kevin Meehan • Volcom
Steve Ward • O’Neill Clothing
Shea Weber • Dewey Weber
PAST PRESIDENTS
SENIOR ADVISORY BOARD
Fernando Aguerre • Liquid Tribe
Scott Daley • Body Glove
Bob McKnight • Quiksilver
Bob Mignogna • Mignogna Consulting
Paul Naude • Vissla
Steve Pezman • The Surfer’s Journal
Peter Townend • The ActivEmpire
Dick Baker
Peter Townend
Bonnie Crail
Tom Holbrook
Jimmy Olmes
Tom Knapp
Michael Tomson
Bob McKnight
LEGAL COUNSEL
Chris Manderson • Manderson, Schafer & McKinlay LLP
ACCOUNTING
Moss-Adams LLP
SIMA
27831 La Paz Road, Laguna Niguel, CA 92677
Tel: (949) 366-1164 • Fax: (949) 454-1406
www.sima.com
CONTACTS
Sean Smith
Executive Director
[email protected]
Kelly Keenan
Event Manager
[email protected]
Ty Smith
Brand Manager
[email protected]
Shannon Park
Development Manager
[email protected]
BRA INFORMATION
2014 BOARD RETAILERS ASSOCIATION CHAIRMAN
Todd Canipe / Vertical Urge
BOARD OF DIRECTORS
SENIOR ADVISOR DIRECTORS
Jill Bennett / Birthday Suits
George Leichtweis / Modern Skate
Jay Moore / World Boards
Chuck Morrow / Ambush
Todd Roberts / ZJ Boarding House
Luis Gordillo / Kokomo
D. Nachinani / Coastal Edge
Mark Barden / Surf City & Annex Surf Supply
Duke Edukas / Surfside Sports
Matt Patton / Tactics
Emma White / Ron Jon
Coco Tihanyi / Surf Diva
Jim Vaughn / Whalebone
Bruce Cromartie / BC Surf & Sport
Debbie Harvey / Ron Jon
Dan Nash / Sun Diego
Mikke Pierson / ZJ Boarding House
Don Nieman / Ron Jon
Bobby Abdelfattah / Jack’s Surfboards
Ronnie Abdelfattah / Jack’s Surfboards
Jurgen Schulz
Marc D’Emilia
BOARD RETAILERS ASSOCIATION
P.O. Box 1170 Wrightsville Beach, NC 28480
Tel: (910) 509-0109
Fax: (910) 509-3181
CONTACTS
Mike Duncan
President
[email protected]
Mara D’Auria
Director of Marketing and Membership
[email protected]

welcome to surf summit from bra

Transcription

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