2014 - vitalmedianet.com

2014
Vital’s mission is to be
the point of connection
within the BMX scene
Consumers
Brands
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Vital BMX Sections
Homepage
• Highlights the best content on the site
• Spotlight box at top of the homepage rotates title graphics for feature stories
• Other new content is highlighted in the news feed
Videos
• Vital BMX has become known for consistent and original video content
• Contains professional and user-generated videos from around the world
• Video pre-roll commercials are available
Forum
• Conversations happen around the clock on brands, riders, tricks, and more
• Your brand can be part of shaping the conversation by participating
• The forum average over 500,000 page views per month
• Product is one of the biggest topics in the forum
Product Guide
• Riders can browse, compare, and review products
• The product guide averages over 250,000 page views a month
• The product guide drives a large amount of search traffic every month
Photos
• User-generated photos dominate the Vital BMX photo section
• Contains both professional and user-generated photos
Bike Checks
• Vital BMX offers riders a platform to show pride in their bikes
• Other riders can view/like/comment on bike checks
• Gives brands & viewers insight into bike trends and what's hot
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Vital BMX Mobile
• Shares the same photos, stories, and videos as desktop site
• Recently updated the mobile site to include the forum section
• Designed for iPhone/iPod Touch and Android
• An average of 75,000 monthly unique visitors come from smartphones
• Mobile traffic has grown by more than 43% from 2012
• Advertisers on Vital desktop site also receive banners on Vital mobile
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Audience Profile
76% Street is favorite type of riding
77% Plan to buy a new bike or frame
in the next 12 months
88% Online at least once a day
13 Minutes spent on Vital BMX each month
90% Have made an online purchase
98% Male
17 Median Age
$73,265 Average household income
For more information, please contact: Todd
Patrick
Male,
(949)
263-8664
direct,
[email protected].
Toth,
(949)
265-3094
direct,
[email protected].
Changing Media Landscape
BMX Plus!
17,322
Ride BMX
22,051
Vital BMX 2013
392,875
2012 Postal Statement,
Publisher filed
2012 Postal Statement,
Publisher filed
Unique visitors
per month
Source: Publisher-supplied postal statements (BMX Plus!, Ride BMX), Google Analytics
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
How Users Get to Vital
New & returning visitors assure visibility to a broad range of consumers
Direct traffic
52.8%
Referring sites
Search engines
27.6%
19.1%
Direct traffic:
Visitors that have the site bookmarked or type in the URL
Referring sites:
These visitors have been exposed to our content via a link or post on other sites.
Social media, Facebook, and Twitter are drivers of referring traffic.
Search engines:
Visitors sent to Vital from a search engine after they’ve searched for something specific.
Generally these tend to be new visitors being exposed to Vital for the first time.
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Worldwide Connections
In the past month, Vital BMX has attracted visitors from 198 countries.
Canada
United Kingdom
22,596
51,281
France
12,268
United States
139,865
Australia
17,068
Vital BMX’s Top 30 Countries
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
United States
United Kingdom
Canada
Australia
France
Germany
Colombia
Mexico
Brazil
Argentina
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Spain
Hungary
Poland
Russia
Chile
Philippines
Italy
Czech Republic
Japan
Belgium
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
New Zealand
Indonesia
Netherlands
Sweden
Thailand
Romania
Ukraine
Portugal
Finland
Latvia
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Why Do Brands Use Vital
to Connect With Riders?
1
Large Audience
2
Worldwide Reach
3
Cost-Effective
4
Measurable
5
Quality Environment
6
Timely
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Brands Using Vital
to Connect With Riders
Academy
Maxxis
Bell
MirraCo
Blank Bikes
Mutant Bikes
Calabazas Cyclery
Nitro Circus
Colony
Norco Bicycles
Dan’s Comp
Premium BMX
Deluxe BMX
Profile Racing
Diamondback
Redline
Diamondback UK
Source BMX
DK Bicycles
Specialized
Fiction Bikes
Stolen BMX
Fit
Subrosa
Forgotten
Superstar
Fox
The Shadow Conspiracy
Full Sail University
Troy Lee
Halo
Vans
Haro Bikes
VP Components
Kink Bikes
Woodward
Local BMX Co.
Xpedo
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
How Brands Use Vital
to Connect With Riders
Banners
• Banners are displayed in two ad sizes throughout the site (“run of site”)
• Banners also display on Vital BMX Mobile
• Banners can be static, animated, or include video
Geographic Targeting
• Geo-targeting allows banners to be individually targeted based
on user location
• A cost-effective way to target just your key customers
• Uses could include promoting a tour or event, driving consumers
to retailers, or promoting a particular model in a particular area
Full-screen Ads
• A large (640x480) interstitial ad that appears as users transition from one page
to the next
• Interstitials are extremely impactful due to their size and exclusivity
on the page
• Each week one advertiser has exclusivity on all interstitial ads
Video Commercials
• 15 second video commercial that plays before Vital videos & slideshows
• Utilizes the power of video to communicate your brand message
• Video commercials click-through to your website
Custom Content
• Vital can create custom content for your brand and assure a large audience
Custom Promotions
• Vital can partner with your brand to engage our audience in custom
contests and promotions
Editorial Support
• Vital allows you to connect with our audience through editorial support
• Examples include product tests, new product releases, athlete news,
posting supplied content, and more
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Monthly Advertising Packages
Banner Packages:
1-3 Months
4-6 Months
7-11 Months
12 Months
• 400,000 average banners/month
Banners will appear on both desktop and mobile
$3,105
$2,935
$2,735
$2,535
• 300,000 average banners/month
Banners will appear on both desktop and mobile
$2,535
$2,420
$2,225
$2,085
• 225,000 average banners/month
Banners will appear on both desktop and mobile
$2,100
$1,975
$1,835
$1,705
• 165,000 average banners/month
Banners will appear on both desktop and mobile
$1,655
$1,555
$1,445
$1,335
• 110,000 average banners/month
Banners will appear on both desktop and mobile
$1,205
$1,130
$1,055
$970
• 65,000 average banners/month
Banners will appear on both desktop and mobile
$775
$730
$685
$635
1-3 Months
4-6 Months
7-11 Months
12 Months
5,000 per month
$300
$280
$265
$250
10,000 per month
$595
$560
$530
$500
15,000 per month
$895
$845
$795
$750
All banner packages include:
1.) Editorial Support
2.) Site sponsor listing on homepage
Add Ons:
Video Pre-Rolls Commercials
Full-Screen Ads
One week of exclusivity on all full-screen
interstitial ads each month
$500 per month
Audience Contests
Price individually based on specifics of contest
Custom Content
Price individually based on specifics of content
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].
Ad Units & Specs
728x90 Ad
300x50 Ad
300x600 Ad
Run of site banners:
•
Sizes – 300x600 and 728x90
•
•
File formats – Flash, jpeg and gif
Vital Mobile banner:
• Size – 300x50
•
• File formats – jpeg and gif
Flash Submission Guidelines:
• Use Flash version 10 (or under) and ActionScript 2.0 (or under)
• Flash creatives should be submitted in .swf format.
• A close button must be included and added to root level or level
zero. A clickTAG should be added to the button.
• Clicktags should not have URLs coded in them because our ad
• The clickTAG is case-sensitive and must be “clickTAG”.
•
clickTAG Coding Instructions:
o Select getURL in the button from where you want the URL
navigation to trigger.
o Type clickTAG
Video Pre-Roll Commercials:
• Dimensions – 1280x720
• File format – .mov
• Pre-roll are a maximum of : 15 seconds
Interstitial:
• Size – 640x480
•
• File formats – Flash, jpeg and gif
• Maximum animation must be under 10 seconds (ad autoadvances after 10 seconds).
Wallpaper
•
600 wide, 1080 tall
•
• File formats – jpeg and gif
• Wallpapers must be static, no animation
• Keep critical information on the left one in the top
right corner; keep critical info on the right one in the top
left corner.
on release, getURL(clickTAG,”_blank”);
For more information, please contact: Todd Toth, (949) 265-3094 direct, [email protected].