Comfort Inn - Choice Hotels International

Comfort Inn
Truly Yours.®
Comfort Inn® is the largest Choice Hotels® brand and one of the
industry’s most recognized brands.* It offers our owners and
developers a strong potential return on investment through the
powerful equity of our flagship brand due to its wide distribution
and awareness. Committed to driving performance, the Comfort Inn
brand has developed a new cost-effective prototype designed to
deliver an increase in intent to stay. Fully tested with guests, owners
and developers, they appreciate the cohesive, integrated and
efficient design — intended to drive long-term brand performance,
guest loyalty, and return on investment.
With 70 years experience, and over 6,600 properties open and
under development worldwide, Choice Hotels is one of the largest
franchise organizations in the world.** We offer services, resources,
field support, property management systems and ongoing training all
designed to optimize hotel performance. In 2011, the total systemwide revenue generated from the Choice Hotels marketing and
reservations channels was over $2.4 billion and over $202 million
was spent system-wide on programs and promotions designed to
increase brand awareness and drive hotel reservations.***
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800.547.0007
choicehotelsfranchise.com/comfortinn
br and Hig h li g h ts
· Over 2,045 Comfort Inn properties open and under
development worldwide in 2011.**
· High brand awareness and consumer recognition –
98% brand awareness.*
Architectural & Design Features
The new look of Comfort Inn is a proven design. We conducted comprehensive
research and testing with guests at every step of the design process. The warm,
inviting, distinctive new look makes Comfort Inn even more competitive in the
midscale space and is designed to drive a strong return on investment for our
owners. The brand extension, Comfort Inn & Suites®, provides owners the flexibility
to include 25-50% suites to their room count. The new design enhances every
aspect of the guest experience and includes:
Your First Impression: Relax
· Warm and inviting exterior including
signature lighting and entry
· Signature welcome wall behind front
desk with warm lighting
Your Retreat: Restore
· Guestroom design that blends warm
neutrals and subtle textures
· Fresh and inviting new
bedding package
· Custom crafted artwork that echoes
the brand
· Spa-like guest bath
Key Brand
Standards/Identifiers
· Free breakfast with hot meat,
hot eggs, fresh fruit and
a choice of hot waffle flavors
· Free high-speed Internet
· Pool or exercise facilities
· Free newspaper
· Participation in the Choice Privileges® guest
loyalty program, one of the fastest-growing rewards
programs in the hotel industry with over 14 million
members.**
· With over 1,800 corporate accounts, the Choice Hotels
Global Sales team delivers business travelers for our hotels.
· Choice Hotels has joined forces with the HelmsBriscoe
Company, one of the world’s largest group business
organizers with 1,200 agents in 49 countries. This
agreement provides the opportunity for our hotels to tap
additional group business leads (both corporate and leisure)
to drive incremental business.
· Access to choiceADVANTAGE® – Choice Hotels
award winning proprietary web-based property
management system that provides effective rate and
inventory management to drive higher yield.††
Your Morning: Renew
· Breakfast area and pool designed
to refresh the guest
*Millward Brown Advertising Tracking Study 2011. Comfort Inn has a
brand awareness rating of 98%. Millward Brown is a global marketing
research firm specializing in advertising, marketing communications
and brand equity research.
**Source: Internal data as of December 31, 2011
***Source: Figure reflects the revenues delivered through the Choice
Hotels Central Reservation System (CRS) and other non-CRS
marketing channels in 2011. The spend figure is based on accounting
records of the System Fee in 2011 and has been compiled in a
manner consistent with generally accepted accounting principles. See
applicable Franchise Disclosure Document dated April 1, 2012.
Source: See Comfort Franchise Disclosure Document dated April 1,
2012. For the 872 hotels that were included in the sample, 380 hotels
or 43.6% met or exceeded total Choice contribution. Actual results
may vary.
†
Source: Choice Hotels was presented with the 2011 Hospitality
Technology Visionary Award in the Infrastructure and Back-office
† † 12-248_BLD_v4.indd 2
· The Comfort Inn & Suites and Comfort Suites brands
contributed 56.0% of gross room revenue through
the Choice Hotels Central Reservations System
(CRS) and other non-CRS marketing channels.†
Technology category for its innovation, thought leadership, execution, and forward-thinking vision for
choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and
achievement in delivering technological excellence. Hospitality Technology is a publication dedicated to
covering the role of information technology in improving business performance for hotel and restaurant
operators. www.htmagazine.com.
This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed
first with the Department of Law in the State of New York. Such filing does not constitute approval by
the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577.
For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER
THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH
REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR
ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING
BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE,
COMPLETE AND NOT MISLEADING.
A copy of the Franchise Disclosure Document may be obtained through contacting
Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007.
© 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12
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