XcelerationMedia 2016 Kit.indd

DISTRIBUTION SUMMARY
2016 RATE CARD
PRINT MAGAZINES
Quarterly Titles: Drag Racing Scene, Power & Performance News & Street Rod Life.
Biannual Titles: Gearheads4Life & OneDirt.
PRINT MAGAZINES
The Xceleration Media print publications eliminate “ghost” circulation and
newsstand waste. With our business model, each partner company has the
option to participate in the distribution model. The publications are fully circulated by Xceleration Media through a variety of built-in direct to the enthusiast
channels however partner companies can also receive and distribute copies of
each magazine based on their marketing package. By using existing channels
of distribution such as events, races, conferences, product inserts, dealer/retail
outlets, participating companies can assure their unfiltered message is placed
directly into the hands of their target market.
Drag Racing Scene
Starter
Package #1
Package #2
Package #3
1/6 Page 4c
1/2 Page 4c
1/2 Page 4c
Full Page 4c
Editorial
2 Pages
4 Pages
Product Spotlight
1
2
Up To 1,000
Up To 2,500
Up To 5,000
$1000/Per Issue
$1500/Per Issue
$2500/Per Issue
Package #1
Package #2
Package #3
1
2
Ads
UP TO 100,000
CIRCULATION PER ISSUE
Available Magazine Copies
Pricing (Per Title/Per Issue)
$350/Per Issue
DIGITAL (WEBSITES & NEWSLETTERS)
Frequency
Circulation
Quarterly
200,000+
Display Ads (Desktop & Mobile)
Horiz. Half Page 650 x 300
Starter
Power & Performance News
Quarterly
200,000+
Street Rod Life
Quarterly
200,000+
Vert. Half Page 300 x 600
Gearheads4Life
Biannual
100,000+
Med. Rectangle 300 x 250
OneDirt
Biannual
100,000+
Leaderboard 728 x 90
3:1 Rectangle 300 x 100
Sponsor Logo Crawl
Monthly Ad Perf. Report
Product Release Coverage
WEBSITES
Original News Items
Each Xceleration Media website features daily/hourly content updates by our dedicated
digital editors. With a fast-growing reach that surpasses 1.5 million hardcore enthusiasts,
these mobile-friendly websites provide an excellent outlet for delivering your editorial
and brand display ads. Our digital content distribution team utilizes a variety of traffic
generators (Social Media, SEO/SEM, Newsletters) to ensure that our websites are among
the most highly trafficked in each of their market segments.
1
Homepage Product Spotlight
Newsletter Ad Unit
Pricing (Per Website)
$250/Per Month
Starter
$750/Per Month
$1000/Per Month
Package #1
Package #2
YOUR CONNECTION TO
AUTOMOTIVE ENTHUSIASTS
Package #3
Print Feature Sponsorship
SOCIAL
Platforms: Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, Issuu, Tumblr
Combined Audience: 1,000,000 & Growing Daily
Posting Frequency: Multiple Postings Each Day
1
Newsletter Product Spotlight
(Equal Rotation)
Newsletter Sponsorship
(Equal Rotation)
Video Feature Sponsorship
Trade Show Product Videos
1
In-Studio Product Videos
eNEWSLETTERS
Audience/List: 200,000 Per Title & Growing Daily
Distribution Frequency: Each Title Biweekly
Content: Original & Shared Partner Content
Platforms: YouTube & Dedicated Website Section
Distribution Frequency: Daily
(Equal Rotation)
VIP BONUS FOR 12 MONTH PROGRAMS (ANY COMBINATION OF PRINT & DIGITAL)
Current Traffic Specs Available Upon Request
VIDEO
$500/Per Month
(Equal Rotation)
2016 MARKETING PROGRAMS
2
1
VOLUME DISCOUNTS
Programs that include 3 or more Xceleration Media titles are eligible for an additional 5% discount.
Print + Digital programs (6 months or longer) in the same title earn an additional 10% discount.
5,000 SQ FT
VIDEO STUDIO
For further info, contact our sales team at 901.260.5910 or email us at [email protected].
www.xcelerationmedia.com
XCELERATION MEDIA TITLES
ENGAGE. EDUCATE. ENTERTAIN. ENHANCE.
Xceleration Media puts your marketing message directly in front of high-value customers without the limitations associated with
conventional media channels. As a progressive relationship marketing company solely focused on the automotive aftermarket
space, we understand the marketing needs of automotive companies small and large. This is why Xceleration Media strives to make
marketing easy by offering turnkey packages that deliver your message via today’s most popular communication channels.
EMAIL
Xceleration Media distributes highly-targeted email campaigns that
reach over 200,000 auto enthusiasts on a weekly schedule.
5 REASONS WE’RE DIFFERENT
SUMMARY
Market: Automotive Lifestyle
Segments: All
Established: 2014
Website Updates: Daily
Print Publication: Biannual
Social Updates: Daily
eNewsletter: Biweekly
Video Distribution: Weekly
Market: Dirt Circle Track Racing
Segments: Pros To Grassroots
Established: 2008
Website Updates: Daily
Print Publication: Biannual
Social Updates: Daily
eNewsletter Distribution: Biweekly
Video Distribution: Weekly
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Engaged Audience - Xceleration Media has verifiable audiences that rival any traditional automotive publisher.
However what sets us apart is the fact that our audiences have been exclusively built on the most qualified enthusiasts and racers – no distribution waste or low value fringe customers.
Think Partnership - We bring together the most marketing savvy and forward-thinking brands in the industry to
create an alliance of like-minded marketing partners. By
sharing ideas and resources, all members of the group
reap the benefits at the lowest cost possible.
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OneDirt is the world’s foremost dirt track publication packed full of news, tech and interviews. Targeted toward racers rather than fans, OneDirt delivers timely content that
covers all levels and classes. From off-season bench racing to in-depth engine builds,
OneDirt’s team of writers covers the dirt track scene like nobody else.
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Targeted Distribution – Our top-quality content is directly distributed to the most qualified and engaged automotive enthusiasts around the world. Using a variety of unique grassroots channels, we distribute via targeted
handouts, membership clubs, direct mailings and package inserts.
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Guaranteed Editorial - Our acclaimed editorial staff will work hand-in-hand with your team to create well-developed, original articles that showcase your products, personnel and company. You are a vested partner in every
step and there’s nothing more effective at generating sales.
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Multi-Channel Made Easy - We offer easy-to-administer and effective programs that utilize all of today’s popular
content delivery platforms. Working across so many platforms can be overwhelming in today’s fast-paced world,
but our team understands the challenges and makes it easy for our partners.
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SUMMARY
If it’s automotive and it’s considered cool… Gearheads4Life covers it digitally and in
print. Fueled by high frequency news, feature stories, commentary and original video
content updates, this unique automotive lifestyle publication covers the intersection
of the automotive hobby, music and spirits – the staples of Americana culture.
Drag Racing Scene covers the cars, drivers and technology that define the sport of
drag racing from the pro ranks all the way to the local drag strips. With a veteran
editorial staff of hardcore racers, this publication features a heavy dose of technical
articles, industry news and “behind the scenes” content.
-2
Our network of channels publishes
original content created by Xceleration Media and curates existing
automotive content on a daily basis.
Street Rod Life celebrates the amazing cars, performance ingenuity and hot rodding
lifestyle from coast to coast. Covering traditional pre-1964 street rods, as well as classic trucks and custom cars up to 1972, our digital and print content provides a balanced mix of event coverage, lifestyle features and technical content.
2013
ONLINE VIDEO
If hardcore technical content, DIY upgrades and performance car features are your
interest, Power & Performance News is the title designed for you. Our acclaimed
editorial staff covers all aspects of engine and driveline upgrades on classic muscle
cars up to the newest late model vehicles with a focus on presenting information
that applies to the “average car guy”.
-1
Xceleration Media is currently developing several automotive television shows that will be distributed
to millions of households.
With social accounts on Facebook,
Twitter, Instagram, Pinterest, Google+ and Tumblr, our content is distributed daily to active enthusiasts.
Market: Drag Racing
Segments: Pro To Bracket
Established: 2014
Website Updates: Daily
Print Publication: Quarterly
Social Updates: Daily
eNewsletter Distribution: Biweekly
Video Distribution: Weekly
2013
TV SHOWS
Highly-trafficked and respected
online sources for news, products,
hardcore tech, event coverage and
automotive lifestyle content.
SOCIAL MEDIA
SUMMARY
Market: Street Rod, Hot Rod & Customs
Segments: Pre-1972
Established: 2014
Website Updates: Daily
Print Publication: Quarterly
Social Updates: Daily
eNewsletter Distribution: Biweekly
Video Distribution: Weekly
# PP
Five high-quality print titles put your
marketing message in the hands of
active performance automotive and
motorsports participants.
WEBSITES
SUMMARY
Market: Powertrain Performance
Segments: Muscle Cars To Late Model
Established: 2008
Website Updates: Daily
Print Publication: Quarterly
Social Updates: Daily
eNewsletter Distribution: Biweekly
Video Distribution: Weekly
PART
PRINT MAGAZINES
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EDITORIAL TEAM
JEFF SMITH
CAM BENTY
Smith, a 35-year veteran of automotive journalism, comes to XM after serving as the
senior technical editor at Car Craft. An Iowa native, Smith served a variety of roles at
Car Craft before moving to the senior editor role at Hot Rod and Chevy High Performance, and ultimately returning to Car Craft.
Cam Benty’s name is instantly recognizable to those that have been around the
automotive aftermarket over the last 25 years. He has built a stellar reputation as a
well-rounded automotive journalist while holding positions with Popular Hot Rodding,
Car Craft, National Dragster and Motor Trend.
SHAWN BRERETON
JOHN DIBARTOLOMEO
The native of Syracuse, New York and lifelong muscle car enthusiast appreciates
all-things automotive. Shawn’s unique style of event coverage and car features have
been published in a variety of print and digital publications.
John DiBartolomeo is a name that is synonymous with award-winning coverage of the news, products and cars of drag racing. The former editor of Drag
Racing Action, DiBartolomeo has a storied past in motorsports, which includes
multiple NHRA national and divisional wins as well as industry honors.
TODD RYDEN
RICHARD HOLDENER
Todd Ryden got his start as a writer while working at a Chevrolet dealership and attending Oakland University in Rochester, Michigan. Upon graduation, he moved to El
Paso, Texas, where he spent 18 years working with MSD Performance and producing
stories for a number of automotive publications.
If you are looking to find Richard Holdener, look no further than the nearest dyno.
Holdener has a career that spans over 25 years as a staff technical editor and in a
freelance capacity for just about every major automotive enthusiast magazine including Hot Rod, Car Craft and Super Chevy.
JEFF HUNEYCUTT
The former editor of Circle Track Magazine and NASCAR Illustrated, Jeff has
specialized in racing and engine tech for over 15 years. Huneycutt’s accomplishments include authoring two “How To” books on racing, one of which
received the International Society for Vehicle Preservation Gold Medal.
BEN SHELTON
Born and raised in Memphis, Tennessee, Ben Shelton watched his heroes
burn up the dirt tracks every weekend, and dreamed of one day working in
racing. Fast forward to today, and Shelton has worked for over 15 years in
almost every facet of motorsports PR and marketing.
EDITORIAL CONTRIBUTORS
Brandon Flannery – Features & Installs
Rick Sosebee – Adventure Content
Dan Hodgdon – Motorsports & Lifestyle
Tommy Lee Byrd – Event Coverage