Make life a little sweeter. - International Franchise Association

TH
MAY 14-15, 2013
ATLANTA, GA
IT!
S
I
IS
This is what you have been waiting for.
A conference designed
specifically to help
franchise executives face today’s
digital and technology challenges.
Thank you to our sponsors:
®
Make life a little sweeter.
™
Title Sponsor
TM
Catalyze Your Franchise
F
Deb Evans, CFE
Owner, Deb
Evans Consulting,
FranCamp 2013
Task Force Chair
OR YEARS, IFA MEMBERS HAVE
clamored for IFA to develop
a conference that addresses
technology and marketing issues
specifically for the franchise industry
and the unique challenges it faces.
Well, this is it! IFA’s FranCamp 2013:
Digital Marketing & Technology
Best Practices For Franchising
Conference will be held on May 14-15,
2013, at the Loews Atlanta Hotel in
Atlanta, GA. Technology and social
media related topics are at the top
of the list of challenges for every
franchise marketing professional. Our
conference taskforce has designed
this first ever conference to provide
you solutions to help you utilize new
technologies to grow your company.
This conference is designed to
help marketing, communications and
information technology franchise
professionals navigate the maze of
digital marketing and technology
solutions available to franchises today.
We’re bringing together the leading
experts in cloud computing, security,
mobile marketing, lead generation and
much more.
Google’s Jenya Denissova will
keynote the conference and share
thoughts on the emerging trends in
digital marketing and how franchises
can use Google to better build their
businesses. And David Rowan, editor
of WIRED magazine, UK will share the
top trends that are transforming your
business in the next decade.
Our Flash Panel, a 90-minute
session featuring experts presenting
solutions to common problems we all
face, is sure to be a hit. What makes
this so special? They only have 120
seconds to present that solution.
Breaking it down into only the
essentials you need to know.
FranCamp 2013 is a “must-attend”
event and I urge you to register
today. Don’t forget to bring your
tablets for taking notes, tweeting
and live blogging during the event to
keep your franchise and community
informed. I hope to see you all in
Atlanta!
Deb Evans
CONFERENCE HIGHLIGHTS
2013 FRANCAMP TASKFORCE
KEYNOTE SPEAKERS
Jenya Denissova
David Rowan
Head of Channel Sales,
Traditional Media
and Franchise, North
America, Google
Deb Evans, CFE,
Owner, Deb Evans Consulting
Task Force Chair
Ken Colburn,
President/CEO, Data Doctors Franchise
Systems, Inc.
Tom Epstein, CFE,
CEO, Franchise Payments Network
Lorne Fisher, CFE,
CEO/Managing Partner, Fish Consulting
Nicole Hudson
Susan King Glosby,
Vice President of Operations, Stroller
Strides, LLC
Jeremy LaDuque, CFE,
President & CEO, ElementsLocal
Todd Leiser, CFE,
Director Franchise Sales, Valpak
Mark Liston, CFE,
President, Glass Doctor
Jack Monson,
Vice President, Engage121
Amit Pamecha, CFE,
CEO & Co-Founder, FranConnect
Lee Plave, CFE,
Co-Founding Partner, Plave Koch PLC
Brian Schnell, CFE,
Partner, Faegre Baker Daniels LLP
World renowned
expert on future
trends, Editor of
WIRED magazine UK,
Columnist for GQ and
Condé Nast Traveller
magazines
WHY ATTEND?
If you have questions about how to get the
most out of technology platforms and solutions
to help you grow your business, then IFA’s
FranCamp 2013: Digital Marketing & Technology
Best Practices for Franchising is for you.
Our members asked for it and now we are
delivering. The first ever stand-alone event
focused entirely on digital and technology
solutions to today’s most pressing challenges.
What makes FranCamp unique is the
combination of information technology and
marketing solutions in one event. The program
will provide value and real-world solutions to
professionals that work to promote and secure
their brand in a digital world.
Featured experts will examine how you
can capitalize on new digital communications
platforms and technologies to take your business
to the next level. We will bring together leading
experts in cloud computing, security, mobile
marketing, lead generation and much more.
Expert speakers and timely content make IFA’s
FranCamp 2013 a “must attend” event for:
•
•
•
•
•
•
•
•
Franchise CEOs;
Chief Information Officers;
Chief Technology Officers;
Marketing professionals;
Franchise Development professionals;
Communications professionals;
Network Administrators; and
All others concerned with promoting and
securing their brand in a digital world.
Tuesday, May 14
7:30 am Registration Desk Open
7:30 am – 8:30 am
Continental Breakfast in the “FranTech
Lab” (with Table-Top Exhibitors) Discover cutting-edge tools and creative solutions in our
“FranTech Lab”. Network with other attendees and see what the
latest our technology experts have to offer to help increase your
franchise system’s productivity, brand awareness and customer
engagement, generate qualified leads and streamline operations
overall.
8:30 am – 9:30 am
Welcome and Opening General Session
Welcome by:
Steve Romaniello, CFE,
Managing Director, Roark Capital &
IFA Chairman of the Board
Keynote Address:
Jenya Denissova,
Head of Channel Sales, Traditional Media and
Franchise, North America, Google
9:45 am – 10:45 am
General Session
Embracing Mobile and Local Advertising: The How and the Why
Smartphones make up 65% of U.S. mobile phones. More
importantly, smartphone users are very locally oriented: half of
their searches are to find local products and services according
to Google. This is leading to lots of activity and leads for local
businesses. And it’s not just clicks that you see on the desktop
web… mobile users are mapping and calling local businesses (it
is after all a phone!). With this evolving technology and consumer
behavior, how do you get in a position of influence during these
“high intent” mobile moments? And how does it apply to franchise
development? We’ll examine the numbers, tools, and best
practices: Who’s doing it right (and wrong)?
Speaker: Michael Boland, Senior Analyst & Director of Content,
BIA/Kelsey
10:45 am – 11:15 am
Refreshment Break in the “FranTech Lab” (with Table-Top Exhibitors)
11:15 am – 12:15 pm
Concurrent Breakout Sessions
Mobile Technology: Where Does It Fit in Your Business
Technology Agenda?
• How are brands using mobile devices and applications in the
field to increase productivity?
• How brands are taking orders and payments (iPhones, tablets)
“on the road” or in restaurants.
• How mobile technology is being used for greater collaboration
& communications and even new products and services.
• What mobile technology is needed for effective mobile
marketing?
Moderator: Jeremy LaDuque, CFE, CEO, Elements Local
Speakers: Brandi Kloostra, Interactive Coordinator, Service
Brands International; Steven Chan, Founder & CEO, Tin Drum
Strategies for Maximizing Google
• Deep dive into the Google eco system
• How to put ad words to work for your brand
• Driving customers to your franchisee through local search
and Google maps
• Determine your ROI with Google analytics.
Moderator: Doug Schust, President, WSI
Speakers: Jenya Denissova, Head of Channel Sales, Traditional
Media and Franchise, North America, Google; Chel Heler,
Strategic Partner Manager for Go/ChannelSales, Google
12:30 pm – 2:00 pm
General Session & Luncheon
“Flash Panel”
Join us for this luncheon and general session where featured
experts present solutions to common problems we all face. What
makes this so special? They only have 3 minutes to present that
solution -- breaking it down into only the essentials you need to
know!
Moderator: Dan Martin, CFE, President & CEO, IFX Online
MAY 14-15, 2013 • ATLANTA, GA
2:15 pm – 3:15 pm Concurrent Breakout Sessions
Online Customer Engagement and Feedback
• This session will feature an Interactive Panel discussion to
share best practices from franchisors whose brands and
franchisees are succeeding in engaging customers in social
media and online.
• The panel will focus on monitoring, responding to, and
engaging customers (and potential customers) on social
channels, review sites, and other online places from both the
national / franchisor level and the local / franchisee level.
• The panel will take questions from the audience, from Twitter
and FranSocial and each other. Areas of interest will likely
include:
- Who owns this task within a system?
- How do you move simple acknowledgement and convert
them to customers?
- How much time and resources are those who are
succeeding spending?
- If it’s not working, what do we do next?
Moderator: Jack Monson, Vice President, Engage121
Speakers: Clarissa Bradstock, COO, Any Lab Test Now;
Paul Segreto, President, Monkey Bizness; Mike Rotondo, CEO,
Tropical Smoothie Cafe
Protecting Your Franchise Brand from Today’s Security Threats
• An expert panel will engage the audience in discussion about
security related issues and how it affects their business.
Topics to include:
- Types of security threats that exists today.
- What is PCI?
- Why PCI is just the first step in data security
- Steps you can take to protect your system and brand
- Why you need to include franchisees in your data security plan
Moderator: Robyn Dufrene, Director of IT, Planet Beach
Franchising Corporation
Speakers: Robert Russo, General Manager, PCI Security
Standards Council; Tia Ilori, Business Leader - Americas Payment
System Security, Visa Inc.
3:15 pm – 3:30 pm Refreshment Break
3:30 pm – 5:00 pm
Roundtable Discussions
Exchange ideas, best practices and solutions with other attendees
in a small roundtable setting focused on hot topics related to
digital marketing, technology, social media, and more. Tables will
be led by experts in the field.
5:00 pm – 6:30 pm
Reception in the “FranTech Lab” (with
Table-Top Exhibitors)
Wednesday, May 15
8:00 am – 8:30 am
Continental Breakfast in the “FranTech
Lab” (with Table-Top Exhibitors)
8:30 am – 9:30 am
General Session
“Security Issues around Technology” (RDD protocol, preparing for Cyber attacks, etc.)
9:45 am – 10:45 am
Concurrent Breakout Sessions
Engaging Your Franchisees through Online Communities,
Training, etc.
• On-Line Communities & Training
- Facebook - Does it really bring in new business?
- Linked-In - Is this helpful for a Franchisee? Franchisor?
- How does your Franchisor help you learn how to use/what
to do via On-Line communities?
• Training
- Is 24/7 training available in your system?
- What is the most effective method of long distance training
...Webinars, Town Hall Meetings, One-on-ones, etc?
- What is the franchise community’s attitude toward these
two issues?
Moderator: Mark Liston, CFE, President, Glass Doctor
Speakers: Jim Bernstein, Franchisee, Glass Doctor of Atlanta;
Cordell Riley, CFE, Partner, Tortal and Partner, Ingage Consulting;
Allan Young, CEO, ShelfGenie
Beyond the Hype: Strategies for Maximizing Facebook (A Deep
Dive)
• Your brand or company has a Facebook page. Your
franchisees have a Facebook page. Your boss wants to know
about the ROI of Facebook and you’re worried about what to
post tomorrow and even more concerned about what your
franchisee’s just posted five minutes ago. This session will
explore the following:
- Learn how to build a foundation that supports both the
national and local franchisee objectives.
- Build a community that is engaged and excited by
producing consistent and relevant content.
- Make sure your channel is optimized and promoted for
conversion.
- Show the ROI of Facebook by focusing on the right KPI’s
and make content decisions based on your community’s
behavior.
Moderator: Nicole Hudson, Task Force Member
Speakers: Jon Carlston, CFE, Vice President of Social
Development, Process Peak; Jason Knill, Vice President Business
Development, Aviatech, LLC
Wednesday, May 15 (continued)
10:45 am – 11:15 am
Refreshment Break in the “FranTech
Lab” (with Table-Top Exhibitors)
12:30 pm – 2:00 pm
11:15 am – 12:15 pm
Concurrent Breakout Sessions
Guest Speaker:
Dave Rowan, Editor, WIRED magazine UK
Dave Rowan joins us to share the top trends that
are transforming your business in the next decade
and why tomorrow’s technology matters today.
David Rowan is editor of the UK edition of WIRED
magazine, which won 2009 Launch of the Year at the British
Society of Magazine Editors Awards.
He writes the monthly “Digital Life” column in GQ magazine, and
the “Tech Traveller” column in Condé Nast Traveller, in which he
documents his encounters with the innovative people he meets at
events such as TEDGlobal, DLD, Stream and Google Zeitgeist.
Mr. Rowan speaks widely on topics ranging from the future
of luxury brands to the new rules of business in a mobileinternet age. In particular, he aims to make the rapid advances
in technology comprehensible to a wider audience. A brilliant
story-teller, his presentations help businesses comprehend these
changes in such a way as to allow them to use them to their
advantage.
Mr. Rowan has interviewed hundreds of the world’s most cuttingedge Entrepreneurs has made TV films for Channel 4 News and
has written long features for The Telegraph Magazine, Sunday
Times Magazine and The Observer.
Social Media – Advanced Issues: Tools, Strategies and
Measuring ROI
• Using social opportunities/platforms to build communities.
• Goals and strategies for measuring, implementing and ROI.
• Continued satisfaction of the community.
Moderator: Deb Evans, CFE, Owner, Deb Evans Consulting
Speakers: Marianne Murphy, CFE, Director of Operations, Floor
Coverings International; Mindy Golde, CFE, Chief Sales Officer,
Listen 360 Inc.; Chris Jackson, Director of Marketing & Branding,
College Hunks Hauling Junk
Protect this House! Legal Steps to Protect Your Systems
• Contact terms you want to protect your system.
• Steps to take to protect your system before a breach occurs.
• What to do if you suspect that there has been a breach, that
you’ve been hacked, or that your virtual “front door” was left
open.
• Enforcing system standards for data through your companyowned and franchised units.
Moderator: Lee Plave, CFE, Partner, Plave Koch
Speakers: Nina Greene, Partner, Genovese Joblove & Battista;
Mark Melodia, Partner, Reed Smith
2:15 pm – 3:15 pm
General Session & Luncheon w/ Keynote Speaker
Concurrent Breakout Sessions
Transforming Marketing and Consumer Lead Generation for
Franchisees
• Most franchisees are excellent operators but poor marketers
and lead generators. The panelists will share their ideas on
the following:
- The Effectiveness of different marketing channels as lead
generators – SEO, SEM, Social Media, Mobile, Print
- Getting Franchisees to become effective marketers through
marketing automation
- Enforcing local marketing spend
- The technology and reporting toolbox – how to do it all
when the National marketing fund has limited budget
Moderator: Amit Pamecha, CFE, CEO and Co-Founder FranConnect
Speakers: Stefan Figley, Vice President of Marketing, Merry
Maids; Peter Wise, VP of Marketing, Marco’s Pizza
Wednesday, May 15 (continued)
HOTEL INFORMATION
Using Apps, SaaS, and the Cloud in Your Franchise System
• What are Apps, Saas, and the Cloud? Should I be concerned?
• What are the advantages and disadvantages to moving to
these web based systems?
• Where do I start?
• Learn from real examples of other franchise systems using
this technology.
Moderator: Susan King Glosby, VP Operations, Stroller Strides LLC
Speaker: James R. Buckley, Director Digital Sales Development,
Valpak Direct Marketing Inc.
3:15 pm – 3:30 pm
Break
3:30 pm – 4:30 pm
Closing Session: Panel of the Pros
Join us for an interactive session where you are in the driver’s
seat. Come armed with your technological challenges and
questions to pose to our Panel of the Pros- C-Suite Executives
who have best practices and proven strategies to share that will
address your immediate concerns that will help you determine
what tools are right for your system to get the maximum results in
generating leads, increasing current productivity and increasing
brand awareness and customer loyalty.
Moderator: Frank Garrido, VP of Operations, Edible Arrangements
International, Inc.
Speakers: Dave Rowan, Editor, Wired UK; Doug Shust, President,
WSI; Sandy Lechner, CFE, Managing Partner, SproutLoud
4:30 pm Conference Adjourns
IFA has reserved a block of rooms for
FranCamp attendees at the Loews Atlanta Hotel.
To make your reservation, please call 888-5639736 and ask for the IFA rate of $179 per night.
A credit card will be required at the time of
booking to guarantee your reservation.
The deadline for booking your room at the IFA
rate is April 22, 2013. The IFA rate is available
for the three days prior and the three days after
our conference dates should you choose to
arrive early and/or stay longer.
For more information about the hotel, please
visit www.loewshotels.com/Atlanta.
Loews Atlanta Hotel
1065 Peachtree Street NE
Atlanta, Georgia, 30309
Reservations: (888) 563-9736
REGISTER
NOW!
franchise.org/francamp.aspx
ICFE CREDITS
You will earn 300 Education Credits toward
the completion of the Certified Franchise
Executive (CFE) accreditation by attending
IFA’s FranCamp 2013.
REGISTRATION FORM
May 14-15, 2013 • Atlanta, GA
Fee includes course instruction and materials, two continental breakfasts, two lunches, refreshment breaks and reception.
Please complete one form per person. The pre-registration deadline is May 1. After this cut-off, an on-site registration fee of $50
will apply.
Full Name________________________________________________________________________________________________________________________________
Title___________________________________________________________________Nickname for Badge_ ______________________________________________
Company_ _______________________________________________________________________________________________________________________________
Address__________________________________________________________________________________________________________________________________
City__________________________________________________________________ State__________Zip Code___________________ Country_________________
Telephone____________________________________________________________ Fax________________________________________________________________
Email____________________________________________________________________________________________________________________________________
Check here if you wish to receive emails about IFA events and issues of interest.
Check here if you require special assistance to participate. Please specify_____________________________________________
Registration Fees
Please mark the appropriate box to indicate your participation and fees (registration fees are per person):
IFA Member.................................................................................................................................. $395 $________________
Additional Attendee from the Same Company (IFA Member)................................................. $350 $________________
Non-Member................................................................................................................................ $775 $________________
Media............................................................................................................................................ Comp upon approval
GRAND TOTAL
HOTEL INFORMATION: IFA has reserved a block of rooms for
FranCamp attendees at the Loews Atlanta Hotel. To make your
reservation, please call 888-563-9736 and ask for the IFA rate of $179
per night. A credit card will be required at the time of booking to
guarantee your reservation. The deadline for booking your room at the
IFA rate is April 22, 2013. The IFA rate is available for the three days
prior and the three days after our conference dates should you choose
to arrive early and/or stay longer. For more information about the
hotel, please visit www.loewshotels.com/Atlanta.
$______________________ CANCELLATION POLICY: Full Refunds (minus a $50 administration
fee) will be granted for registrations cancelled at least 14 days in
advance of the seminar you are attending. A 50% refund (minus a
$50 administration fee) will be provided for registrations cancelled
7-14 days in advance. No refunds will be permitted for cancellations
less than 7 days in advance or for “no shows.” All requests for
cancellations must be made in writing. Substitutions are permitted
at any time.
Payment Method
Check Enclosed Payable to “IFA” (Federal Tax ID #36-6108621)
Credit Card: (circle one)
q r f y
Account #______________________________________________Expiration________________________________________________________________________
Card Member Name_ _______________________________________________________________Signature_____________________________________________
Billing Address___________________________________________________________________________________________________________________________
Complete and return payments to:
IFA’s 2013 FranCamp
1501 K Street, NW, Suite 350
Washington, DC 20005
Telephone 202/628-8000
Fax 202/628-0812
www.franchise.org