Transfluent - HighTech Finland

Software & Systems
I N F O R M AT I O N & C O M M U N I C AT I O N S
Transfluent
Setting a new standard in translating
and auto-publishing
Effective communication is becoming increasingly important in today’s rapidly shrinking world. If you’ve
had enough of machine translation or sub-standard human translation that’s often delivered late anyway,
Transfluent could be the answer you’re looking for. And it’s competitively priced too.
T
ransfluent describes itself as the ultimate
high-tech solution for translating social
media material, Web sites, or mobile apps.
The secret behind this bold claim is the
combination of speed and high quality that it
offers compared to traditional services. Thanks
to this capability – and its close integration with
services such as Facebook, Twitter, WordPress,
Magento, Zendesk, and Unity – Transfluent can
take a customer’s Tweet in English, for example, and publish it for them in fluent Chinese
on Weibo, China’s leading social
media site, just a few minutes
later.
Of course, you could use
machine translation to get the job
done. Machine translation
still has a lot of trouble
understanding the intricacies of both content
and tone, however. If
you do not speak the
target language, it is
also hard to be sure
that the translation
the computer gives
you will make any
sense to the intended
audience, except perhaps in the
simplest of cases.
The human touch is essential, believes
Transfluent, which is why it has developed a network of more than 20,000 native speaker translators in over 80 languages, available 24 hours
every day of the year.
NEED MORE TRACTION ON FACEBOOK?
Social media such as Facebook are a particularly good example of the benefits that Transfluent offers. As brands become increasingly
global, they are acquiring a growing number
HIGHTECH FINLAND 2013
of fans speaking a bewildering range of different languages, many of who would prefer to be
communicated with in their native language. A
Transfluent customer can do precisely this – with
a minimum of effort – simply by linking Transfluent to their social media account using Facebook
Transfluent offers the most advanced
translation solution for creating versions of mobile applications in multiple
languages and avoiding the damage that
poorly executed translations can do to an
app’s sales and its developer’s reputation.
Connect, granting Transfluent the right to read
their posts and post on their behalf. From then
on, any time they post something, Transfluent
will assign the next available translator to the
job and post the result to Facebook using a
language filter that makes the translated post
visible only to the speakers of the language in
question.
Posts are typically translated in an average of just 15 minutes after initial publication.
When comments follow in the same language,
Transfluent translates them and displays them
to the customer, who can then reply and
let Transfluent keep the chain running,
back and forth.
WHAT ABOUT APPS?
Transfluent also serves the mobile
world and can translate apps in
just a few hours. ‘Transfluent for
Apps’ provides a comprehensive application programming
interface (API) for generating
language translations for iOS,
Android, Windows Phone, or
Symbian applications. This
has been designed from the
ground up to be both powerful and easy
to use, and is the world’s first translation
solution designed specifically for mobile
applications.
Transfluent keeps track of translations for
future reference, and any time a developer
announces a new app version all they have
to do to update their translations is simply resend the appropriate updated resource files to
Transfluent’s API.
Jani Penttinen
Transfluent
www.transfluent.com