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The crisis and its impact on microentrepreneurship
•
Hard times have arrived for entrepreneurs
Hard times for entrepreneurs, PR News 2013
•
Constant reports about the bad state of the Polish economy
Dismal situation of the Polish economy, ever
slower GDP growth, Wirtualne Media 2013
•
2
Cautious forecasts for small and micro firms,
Rzeczpospolita 2013
How are microentrepreneurs coping with the crisis?
Blacklist of barriers, Konfederacja Lewiatan 2012
Methodology
 Nationwide sample – 300 interviews,
Sample
Survey technique,
questionnaire
Aims and survey
areas
 The survey covered representatives of microenterprises (firms employing
0 – 9 workers on a full-time basis), which have been on the market at least two
years.
 The survey was conducted using CAPI (computer-assisted personal interviewing)
in April 2013,
 Duration of interview: 10 minutes.
 Approach to company development and management style,
 Question of payment backlogs
 Approach to the economic downturn and ways to deal with this situation.
3
Negative
Positive
State of microentrepreneurship in 2013
4
Segments of microentrepreneurs –
between survival and the search for market opportunities …
Data in %
Segmentation was created based on
the following variables:
•Approach to the development of the
company
•Objectives set for the company
•Assessment of the current condition
of the company in comparison to the
beginning of 2012 in selected areas
•Approach to crisis management
•Assessing opportunities for
improvement / risks of deterioration
of the company’s situation in the
future
8%
27%
17%
22%
26%
Focused on market opportunities
Focused on survival
Focused on maintaining current position
Focused on relations
Indifferents
5
Segmentation and approach of individual segments to the crisis
Focused on market
opportunities (27%)
Description of attitude:
Focused
onprzetrwanie
survival
Nastawieni na
(26%)
(26%)
Description of attitude:
Focused on maintaining the
current position (22%)
Focused on relations
(17%)
Basis for percentages: all respondents
6
Segment of relatively “young” microentrepreneurs, enthusiasts, with an
active approach to the question of company development, mainly in the
area of new products and new services.
Segment of older firms. Have relatively often looked for opportunities to
engage in other business activities.
Description of attitude:
Mainly service firms focused on maintaining the status quo. They are not
lured by territorial expansion or launching of new activities.
Description of attitude:
Relatively young firms, employing more workers, relatively often familyowned.
Microentrepreneurs and the crisis
More often a
crisis of firms
operating in the
area of trade
84% of
microfirms are
paying attention
to the crisis
7
For 66% of
microentrepren
eurs the crisis
impacts the
functioning of
the firm
The crisis is
acutely felt by
trading
companies
Firms that took
anti-crisis
measures are
feeling the
effects of the
crisis more
mildly
Measures to prevent the effects of the crisis – verbal declarations
8%
I don't know
60% of microentrepreneurs took
measures to counteract the crisis
32%
Lack of measures
Those were mainly firms employing 2-9
workers and firms putting an emphasis
on development
36%
Measures taken when the crisis
began
24% of microfirms did that already
before the onset of the crisis, and 36%
at the time it began
24%
8
Measures taken before the
crisis
Most common anti-crisis measures
General reduction of costs
Reduction of
costs
61%
Reduction of investment
expenditures
Reduction of
telecommunications
expenditures
Change of
products
Change in
marketing
strategy
Result: for 64%
anti-crisis
measures
achieved their
goals
9
27%
24%
Reduction of prices
18%
Introduction of discounts
for regular customers
17%
New/better
products/services
16%
Summing up
The current crisis can be
felt
• 2/3 of microfirms feel the effects
of the crisis in their own activities
• Corrective measures are focused
primarily on cost reduction
Two strategies for coping
with the crisis
• leap forward
• holding actions enabling survival
10
Thank you for your attention
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