Communication in Our Post-Christian World

Communication in Our PostChristian World
Message and Media: Session 1
Drew Goodmanson
Culture
Christendom
Gospel Inoculation
Add Flash Movie
5 Values that shape the Story of
a Post-Christian Generation
EXPERIENCE
TRANSPARENCY
REINVENTION
CONNECTION
EXPRESSION
EXPERIENCE
Nerf N-Strike Maverick
Product Details
* Product Dimensions: 1 pounds
* Item model number: 61497
* Recommended Age: 8 - 12 years
One Million
“The basis of learning has shifted from logic and
rational, systematic thought to the realm of
experience. People increasingly long for the
mystical and the spiritual rather than the evidential
and facts-based faith of the modern soil.”
- Dan Kimball
TRANSPARENCY
Add Carlton Movie
REINVENTION
2000 Expression of Faith
Culture
20%
Family
5%
Alternative
5%
Local Church
70%
2025 Expression of Faith
Local Church
35%
Culture
30%
Family
5%
Alternative
30%
CONNECTION
SMS in 2004
Virtual
Tribes
Tribes
EXPRESSION
Flight of the Concords
Posts Per Day
EXPERIENCE
TRANSPARENCY
REINVENTION
CONNECTION
EXPRESSION
OTHERS?
10 Cravings of a New Generation
1) Shine the spotlight
2) Raise my pulse
3) Make loose connections
4) Give me brand candy
5) Filter out the clutter
6) Keep it underground
7) Build it together
8) Bring it to life
9) Go inward
10) Give back
10 Idols & Errors
1. Hyper-Individuality: Self-Focus/Narcissism
2. God of Progress: Grass will be Greener
3. Surface/Deep Façade
4. Skepticism/Cynical
5. Youth/Anti-Authority
6. Expediency/Immediacy/ADD
7. Hedonism
8. Self-Righteousness: Volunteerism, selfspiritual
9. Hope in Collective Intelligence
10.Intense Tribal Affinity
The Post-Christian Chasm
Man
GOD
STORY
SIN
Methods of Communication
Church Outreach
Marketing
Outreach
Attract
Attractional
Seeker
Marketing
Curious
Open
Community
Inoculated
Individual
Opposition
Post-Christian Communication
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Attractional limitations
Viral, Organic
Experience not just information
Earned audience
Not ‘prospecting’
Humble honesty
Tribes
MAIL
CFCC Guide
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Print adds legitimacy to your message
The call to action: what and where
Is it worth passing on to others?
Have it proofed twice more than you think you
should
You + Computer + Photoshop = Very Bad
Just because it communicates doesn’t mean it
works
Pay attention to how your message is being
translated
It works when the X hits the spot
Design matters
Missionary & Tribes
Truth
Values
Story
Purpose
Values
Intellectually Honest
Purpose
Truth
Ignorance is Bliss
Values + Purpose
Truth
Purpose
Culturally Christian
Faith in their god
Truth
Truth
Values
Biblical Story
Purpose
Creation
Fall
Redemption
Glory
Gospel Story
The Drama of Scripture: Finding Our Place in the
Biblical Story
Craig Bartholomew and Michael Goheen
To Be Told: Know Your Story, Shape Your Future
Dan B. Allender
FORM
?
SDSU
SDSU
MV
EC
DT
Missional Communities
DEED
Modernism
Reason
Faith
Story
“Your actions speak so loud I
can’t hear your words.”
INTERNET
Americans aged 13-24 now
spend more time online than in
front of the TV.
Source: Paul Sloan and Paul Kailha, Business 2.0, “Blogging for Dollars.”
Churches reported that their
website was their most
effective means of marketing.
Source: CFCC Communications Report
Traditional Church Marketing
Our Message
Your Situation.
Just in Time Church
“I am depressed.”
“Britney Spears, sex, mp3.”
“My mom has cancer.”
“I’m lonely.”
“I want to know more about God.”
Targeted Response